Eli Singer Strategic Marketing Insight. Strategy. Execution.
Singer founded Entrinsic, a social communications agency that became an industry leader Selected Board Membership & Marketing Advisory in data-driven digital engagement and was acquired in 2014. Singer helps leaders and teams ExpertFile: 2018–Present tackle strategy development with creativity, entrepeneurialism, and a relentless focus on ClearLeaf Labs: 2018–Present growth. He has consulted with Google, Canopy Growth, RBC, Coca-Cola, the Museum of Ontario Wildlands League: Modern Art (MoMA), scale-ups across fintech, SaaS, cannabis, blockchain 2015–Present and advanced manufacturing. Singer is an angel investor and advisor to founders. Webby Awards, Canadian Ambassador: 2011–2014 Museum of Modern Art, NYC: 2009–2011 Marketing strategy leader with a record of concrete Broad sector experience, including financial services, tech, results as an entrepreneur, intrapreneur, CMO, and cannabis, retail, energy, loyalty, B2B, and government Selected Publishing independent consultant Harvard Business Review Able to quickly define, articulate, and sell in leading-edge Strategy & Leadership Advisor to established firms assessing new business strategies and marketing programs Canadian Business models and technologies, and to start-ups and scale-ups Strategy Magazine navigating exponential growth Skilled at building and managing teams that succeed Awards and scale Ones to Watch, Expertise in branding, strategic planning, integrated Canada’s Top Marketers Under 30, communications, data insights, digital marketing, and Thought leader: published in Harvard Business Review Marketing Magazine, 2006 program design and rollout and Strategy & Leadership. Creator of CaseCamp, Richard Ivey School of Business Canada’s first Social Media Conference Honours Business Administration, April 2001 Dean’s Honour Roll with Distinction Interests Waterskiing, pinball, ocean liners, Northern Ontario road trips
Eli Singer | 416-566-2322 | [email protected] Eli Singer Chronology
2001–2005 2005–2008 2008–2014 2014–2016 2017–2019
DIGITAL 4SIGHT
Strategist Managing Director Founder & CEO CMO Marketing Advisor COMPANY Business Development CSO Independent Consultant Strategic Leadership
Fortune 100 Consulting with Created Canada’s first social Digital transformation and branded content for Post-acquisition Scale-up & transformation practice Don Tapscott media agency practice area Tier 1 clients across North America Product & Work closely with founders & senior Researcher for business Led strategy for Facebook Professional service agency, 25+ people, $13M new business teams strategy bestseller Canada revenue development Focus areas including Fintech/ The Power of the 2x2 Matrix Analytics-based insights driving strategic creative $13M capital raised Blockchain, SaaS, Cannabis, Close partnerships with senior brand, Advanced Manufacturing, Ageing
POSITIONING marketing & digital teams $300M+ raised for clients Industry thought leadership: produced Social Media Week Acquired after 5 years SAMPLE CLIENTS SAMPLE
Eli Singer | 416-566-2322 | [email protected] Eli Singer Core Expertise
CEO/Board Brand Exponential Analytics & Digital/ Content Experience Operating Advisory Strategy Growth Insights Integrated Marketing Design Model Design Planning Comms
Opportunity Positioning, primary/ Capture first- KPI design, data Plan development Lead-gen, creative Value proposition, Team architecture, assessment, partner secondary research, mover advantage, acquisition, insight platform selection, development, customer-centric, role design, budget evaluation, visioning identity, community marketplace, pivot, process, dashboard campaign legal approval, leverage competitive planning, hiring design repositioning, development architecture distribution, advantage process, performance leverage new evaluation opportunity
Advanced Manufacturing Arts & Culture Auto Blockchain Cannabis CPG Financial Services/FinTech High Tech/Exponential Media/Entertainment Non-Profit Pharma Retail/eTail SaaS Social & Environmental Telecom Travel/Tourism
Eli Singer | 416-566-2322 | [email protected] Eli Singer Core Expertise
Financial Services/ RBC High-Tech/SaaS/ NGen Fintech/Blockchain • Digital/Social Strategy – Articulation of Telecommunications • Brand development for Canada’s $500M organizational strategy with positioning Advanced Manufacturing Supercluster Aeroplan ExpertFile (Pre Series A SaaS) across all touchpoints Nokia • Original organizational mobile & • Closely partnered with Co-Founders to • Social Media AOR – Responsible for • Transmedia storytelling program social media strategy. reposition for corporate marketplace. developing strategic content for LOB’s, to support Canadian Launch of E71 Included rebrand, new website, AXIA facilitating approval, posting and Smartphone. • Acting CMO for stealth-mode reporting whitepaper and integrated sales, Ontario Government blockchain currency project, launching • Analytics Dashboaring – Redesign of inbound, content & social programs. • Led development of new global brand/ globally Q3 2019. social reporting templates with weekly/ GE monthly/quarterly delivery marketing program to attract FDI into BMO • Executive engagement program • World Junior Hockey Sponsorship Exponential Tech sectors. Managed • Digital Strategy – Social ecosystem Google Canada Activation – Hockey Never Stops 30 person team with multiple outside design & strategy across all platforms • Social strategy & community YouTube & broadcast spot, with vendors. • Analytics Report Development and management for Google Canada’s Blog The Globe and Mail coverage Rogers Design & Twitter • RBC Blue Water – Social engagement • Gamified social media loyalty program • Organizational social media playbook, program supported by video Google Pride that reduced churn of premium channel inclusive of legal • Home Equity Finance (HEF) – First Time • Rollout of Google’s sponsorship of Pride subscribers. • CEO Blog & expertise video series Homebuyers program featuring ‘The Toronto. Program included documentary • SmartSteps Digital Program across Rogers Chatr Mortgage’ YouTube video campaign, short-film series (award winning), multiple LOBs with industry first blog • Digital brand building and customer The Globe and Mail coverage and parade float, influencer activation and strategy: acquisition program monthly Twitter mortgage chat program rollout in Google+. – SmartSteps for Small Business Travelocity • AVION – Social activation to support G+ Local – SmartSteps for Homeowners • AOR social media. Analytics based in-market programs • Strategy development for rollout of – SmartSteps for Parents content, media and campaign strategies • Olympic Sponsorship – Developed two Local for small businesses across – SmartSteps for Students boosted bookings by 35%. fully integrated creative campaigns to Canada. Interac support Olympics sponsorship Google Partners • Developer Community program • Students – Back to School – ‘Bank To • B2B community program for verified School’ video engagement program ING Direct Partners agencies across North America. • Digital analytics and insights to improve TD Scope included original strategy, performance of social content. • Original Facebook Strategy delivered program design, and a large team in 2008 to manage the private international • UGO Wallet, user adoption strategy community within G+ over several years. • Innovation Process Design
Eli Singer | 416-566-2322 | [email protected] Eli Singer Core Expertise
Arts/Culture/Social Cannabis Consumer Packaged Goods Media/Entertainment Responsibility/Environmental Canopy Growth/Tweed Coca-Cola Cineplex Art Gallery of Ontario (AGO) • Digital experience & ecosystem • Coca-Cola’s first masterbrand blog, • Creation of FanScreen digital • Canada’s first Blogger PR event. development for lead consumer brand execution included strategy, design, engagement program, and national Tweed. Included integrated mobile, development & content social media content strategy to Astom retail, AI, AR and 1:1 components. • Analytics and reporting templates for grow attendance and integrate with • Global climate change community all social touchpoints release calendar engagement program. Clearleaf Labs • Development of world’s first CBD • Social content Agency of Record, CTV Olympics Museum of Modern Art (MoMA) Ingredient Brand program. developed and deployed content across • Blog strategy, design and development • Advisor to CMO, development of all platforms to support in-market to support 2011 winter games. global social media strategy with Healthcare campaigns, partner initiatives, and embedded audience development media opportunities. eOne International Federation on Ageing • Social activation programs to support and revenue model. McCain • Rebranded the International NGO TV and Film releases, including the Ontario Wildlands League • Masterbrand digital strategy, analytics working with global partners (UN, WHO, most successful Twitter party globally • Branding for Paddle the Rouge, and content strategy EU) on this important megatrend. for the launch of Twilight Breaking Dawn celebrating the launch of the worlds • SKU support – integrated creative largest urban national park. Canadian Blood Services campaigns with digital influencer Second City • Development of organizational social • Development of brand, website and Roy Thompson Hall/Massey Hall activation media strategy, community engagement sales collateral for the RealBizShorts • Creation of Soundboard, the content Purina playbook and internal staff training. B2B education program. masterbrand for all RTHMH • Development of CRM program to publications including playbook, Canadian Breast Cancer build lifecycle relationships with Auto Foundation (CBCF) blog and social media. customer base. AVIS • Social media campaign to support the WE Day/Free The Children Staples • National communications campaign to Run, including national social strategy • Digital audience insight project and • Small business focused online differentiate and acquire customers by and blog development. overarching social strategy to grow community development, including the highlighting new mobile features. Kaiser Permanente partner sponsorships and audience organizations first blog globally. Ford Motor Company • Strategy development for first of its engagement. vitaminwater • In 2008, developed Ford’s first holistic kind cancer community connecting • Developed global social media playbook. integrated social media strategy doctors and patients in conversation Canadian social AOR. Social content in-concert with Global Digital and about resources and advice. activation at Cannes film festival. Multimedia Communications and agency SickKids Foundation Walmart partners. • Delivery of the hospitals first video • New mom lifecycle content strategy. Kubota fundraising program, which generated • Digital communications program to a significant lift during the Radiothon. grow awareness and sales to hobby SickKids Hospital farmer retiree. • Authorship of the hospital’s original social media privacy guidelines for staff, patients and visitors. Eli Singer | 416-566-2322 | [email protected]