The Learning Ecosystem

Parent Toolkit and NBC Learn Parent Toolkit Overview

• Launched in October 2013, Parent Toolkit is a one-stop website developed with parents in mind, with resources on child development • Parent Toolkit has started a powerful conversation about parent engagement, drawing the participation of hundreds of influencers in family engagement and child development • Awards include: 2014 and 2016 Webby Awards for Best Family/Parenting site and the 2015 Webby Award Nomination for Best Family/Parenting site Parent Toolkit Reach • Parent Toolkit is a budding parent and educator community: • 3,567,767 page views since launch • 2,023,241 site visits since launch • 341.3K followers across social media platforms • 784 schools or school districts link directly to the Parent Toolkit • 27 state DOEs directly link to the Parent Toolkit

Parent Toolkit Content

• Benchmarks, tips, and original videos in both English and Spanish for parents to support kids at every age, from pre-k through life after high school

• Topics include: Academics, Social and Emotional Development, Health and Wellness, Financial Literacy, and College and Career

• Frequent guest posts featuring industry leaders and influencers including: – Educational psychologist and TODAY Show contributor Dr. Michele Borba – Parenting expert and TODAY Show contributor Amy McCready – New York Times best-selling author and former Stanford University Dean Julie Lythcott-Haims

• Dynamic content and social media strategy drives engagement of a community that includes thought leaders, educators, and parents

• Annual back-to-school campaign designed to engage the parent and teacher community