Up Close with IA111E/Philadelphia PD Kurt Johnson Boomers Break 55 • Lives Oc Alternative Radio Has a Decision to Make Whereth
Total Page:16
File Type:pdf, Size:1020Kb
Susquehanna Scoops Up Entercom K.C. Spinoffs •Male 25-34 Proportionality Rises •Frank Jaxon WZGC/Atlanta PD www.fmqb.com May 19, 2000 Up Close with IA111E/Philadelphia PD Kurt Johnson Boomers Break 55 •Lives oc Alternative Radio Has ADecision To Make WhereTh Find And How To Develop Novice Air Talent LUIS IfTHE Si INIL AGE "The Lost Art Of Keeping A Secret" On Your Desk Now! wvvvv.qotsa.com Impacting 5/22! wvvw.interscope.com D -,- C2000 lnterscope Records. All Rights Reser, ed. Publisher/Owner Rai Rudman Executive VP/GM Fred Deane c1qy 1) [email protected] www.tmob.com VP/Executive Director Paul Heine Ma 19 2000 •ISSUE No. 1193 [email protected] Managing Director/ Modern Rock Director Michael Parrish [email protected] upfront 3 Boomers Break 55 Administrative Director Currently there are around 58 million Americans 55 and older. But that number will swell Judy Swank to 66 million by 2004 and then keep growing for 14 years as the Baby Boom graduates to [email protected] the ranks of 55-plus. As the pig moves through the python, will it shift advertising dollars up the demographic ladder? And what are the implications for radio? Associate Director Jay Gleason 1 Doing Your Job Better: [email protected] Where To Find And How To Develop Novice Air Talent Attracting good part-time air talent is io longer as easy as relying on asteady stream of Progressive Director tapes and resumes from high school, college and broadcast school students. The key 17 Sybil McGuire rowadays is to change your way of thinking. [email protected] Programming To Win: Progressive Specialist/ 17 Alternative Radio Has A Decision To Make Advertising Coordinator Do you lock in your current demographic window, accepting those who come through it Kevin Boyce and their tastes? Or do you grow older with your current audience as it ages? Jacobs [email protected] Media's Dave Beasing contemplates the pros and cons of both approaches. Modern Rock Specialist Mike Bacon [email protected] theweekinmusic Stats Summary Metal Radio Specialist 18 Bram Teitelman 19 New Music Pages [email protected] 21 Rock Charts New Media Specialist Airplay Analysis Andy Gradel 22 [email protected] 24 Regional Call-Out Research Scores Research Specialist Kathy Wagner musicn ew s [email protected] 25 Beastie Boys Get Sued... Pearl Jam Previews Binaural At Club Show... Stabbing Art Director Westward Leave Columbia. Janet Drialo-McArdle [email protected] mustr ea d Designers 45 Trade Shots Nancy Green Some Kodak moments from 98ROCK/Tampa's 10th annual "Livestock." Leslie Crawford Gina LaMaina departments Linda Steere 33 Active Production Assistants Bob &Tom release 25th charity CC... KAZR busboards banned. Susan Adcock Terry Benedetti 34 Progressive Clapton and King are crowned Most Added. Kerry Ehrhart Editorial/Research Assistants 37 Metal Danielle Bytield Brad Maybe A Perfect Circle is here! Theresa Meire Kevin McManmon Charmaine Parker Ginny Reilly Modern Ruth Watts 39 Contributing Editors K-Rock Announces DFP 4.0 line-up... WPLA releases Native Noise 2. Tom Barnes Dave Beasing. Ted Bolton, John Bradley. Dennis Constantine,Tim Davis, Alex DeMers. Greg Gillis!». Mike Henry. Liz Janik, Chris Kennedy, Randy Lane Dave Lange, Terry covers to r y Marshall. Mark Ramsey, Larry Rosen, Paul Sexton. Denny Somach Productions Pat Welsh 48 Philly Finds Alice: Executive Mews, F-36 Up Close With WLCE PD Kurt Johnson 1930 East Marlton Pike While the "Rockin' Hits" format isn't anew concept. the unique execution of the format by Cherry Hill, NJ 08003 PD Kurt Johnson and the staff of The New Alice 104.5/Philadelphia has turned alot of (856) 424-9114 heads, and scored the five month old station some very strong early numbers. Meet Alice — Fax: (856) 424-6943 Email: [email protected] and Kurt —in this week's Up Close. C2000 Friday Morning Quarterback Album Report, Inc. All rets maned. Printed and first published in U.S.A. everclear everclearonline.com wonderful the first single from Songs from an American Movie, Vol. One: Learning How To Smile Add Date: Now! Too Wonderful To Wait: Vir 47C IRIK IK112042 0101 —And More Majors, Produced by A.P. Alexakis with Lars Fox and Neal Avron Management: Darren Lewis at Revolver u-r)frnrit. Susquehanna Picks UP Rieger Rises At Maverick Entercom's K.C. Spin-offs Maverick GM Russ SUSQUEHANNA with Classic Rock KCFX. The Separately, Entercom has Rieger has minKADro C 0 R P. Rock's new sister is Mainstream entered into adeal to purchase been pro- Rock KYYS. The Fox and The Asubseory of Susquehanna Koh:graft F.. Progressive WMMM, Oldies moted to Rock enjoyed significant music WOLX, and Country WYZM in The long awaited answer to who Sr. Execu- and audience separation, with the Madison, WI from Woodward will win Entercom's Kansas City tive of the former cultivating men 35-54 and Communications for $14.6 mil- spin-offs finally came this week. Russ Rieger label. In the latter mining men 18-34. lion. Commenting on the lat Susquehanna has agreed to pu.1%- There's more overlap between Woodward acquisition, Field his new chase Classic Rock KCFX and KQRC and KYYS, which focuses said, "Madison, WI is aquality position, Rieger will play Talk-Oldies combo KCM0- 25-44 and shares agood chunk of market with acompelling oppor- central role in all creative AM/FM from Entercom for $113 bleary with The Rock. tunity to acquire three strong aspects of the label, and work million. Closing is expected in The Justice Department brands with great upside poten- closely with Maverick artists late June or early July. denied Entercom's request to tial." in the areas of A&R, video, Entercom had to divest retain the NFL Chiefs broadcast Meanwhile, Entercom has art, and new media. In addi- stations to close the Kansas Cit' rights -which they were acquir- announced that StreamAudio leg of its acquisition of 43 sta- tion, he will be signing artists ing with the purchase of KCFX .com will handle the Webcasting, tions in nine markets from to the label, and will continue from Sinclair. Entercom planned ad insertion and "now playing" Sinclair. First announced last I his role in Maverick's in- on moving the games to KY. The needs for its 96-station group. July, the $821.5 million deal i volvement with film sound- Chiefs broadcast rights will Beginning with the company's included all of Sindair's radio ! remain with KCFX and new own- Boston cluster, which includes tracks. assets, except St. Louis. In en Susquehanna. Active Rock WAAF, "Russ is an exceptionally January, Entercom closed on "We are pleased to be able to StreamAudio.com will utilize the creative person with aspecial everything except K.C., where I move forward with our growth Windows Media platform to cre- ability to both recognize tal- local ownership caps required it plans," Entercom President/CEO ate custom players, provide ent and mentor artists," com- to slim down from eleven sta- David Field said. "While we are unlimited listening streams and mented Maverick partner tions to eight. saddened to part with the KCM0- insert Internet-only commercials. Guy Oseary. "He made an K.C.'s new market configuin- AM/FM team, we are very excit- tion means that Active Rock immeasurable contribution to ed to add three terrific stations to -Jay Gleason KQRC will no longer be paired the growth of Maverick as its our Kansas City lineup." general manager, and we Beastie Boys Get Sued... Pearl Jam Previews Binaural At Club Show.. Stabbing Westward Leave Columbia... know he'll do the same in his Details In Music News On Page 5. new position." "I'm honored that Myer. erick has given me this opportunity" said Rieger. "I Boomers Break 55 look forward to continuing Maverick's tradition of being involved with the artists that Wakeup call: The leading edge of the Baby Boom turns 55 next year. Currently there are around 58 matter, that make adifference million Americans 55 and older. But according to a new report by Interep, that number will swell to 66 in people's lives." million by 2004 and then keep on growing for 14 years as the res .. of the Baby Boom graduates to the Rieger began his career in ranks of 55-plus. As the pig moves through the python, will it shift advertising dollars up the demo- 1982 at Side One Manage- graphic ladder? ment, before co-founding For years, advertisers have obsessed over the 25-54 demo because of its disproportionate size High Noon Entertainment in and economic clout. This has produced radio's fixation on the Money Demo, to the point where even 1984. In 1993, Rieger became GM of London Records, 18-34 targeted Alternative stations are often pressured to shore up their 25-34 shares to garner before taking over as GM of respectable 25-54 rankings. Formals aimed under 25 or over 55 have largely been off radio's radar Maverick in 1997. screen. The reasons have been largely financial. Only five percent of current ad dollars are directed at -Michael Parrish 50+ demographics. But as the largest cell in the American population — one that's highly educated, continued on page 9 fmqb may 19 , 2000 WE AMA THA -7 WI THE INFAMOUS FIRST TRACK FROM STLEDDEBU ALBUM (featuring C. C. DEVILLE) FROM THEIR SELF-TIT , IN STORES TUESDAY, MAY 30TH Produce dby JACK BLADES , Management - DeglaSiO, S.D.M. Los Angeles CA www.samantha7.co m CO »Columele and Reg, LIS. Pal. & Tin. Ott Marca Registrada. (Portratt" is aregistered trademark ot Sony Muse Entertainment incieRecords» end are trademarks of Sony Music Entertainment Inc.