Transformation: Growing Print the TIMES of INDIA

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Transformation: Growing Print

Ravi Dhariwal THE TIMES OF INDIA “The Times of India brand is bigger than all its past and present editors and publishers combined”

2 Print: Delivering the world at your feet

• Reader as CEO • Buﬀet: Skin to Spirituality • Glass Half Full • Mulple views • Celebraons

3 Distribution: Reaching out to new customers

• Keeping it aﬀordable $1.50 $0.05 54 pages 32 pages 438 words/avg story 324 words/avg story

• Unique oﬀers to keep numbers growing

• Robust home delivery mechanism

4 Innovation is in the DNA Innovation: All Colour Newspaper

6 Innovation: Invitation Pricing

600000 Circulation TOI : Delhi City (ABC JD period of each year)

500000

400000 Circulation triples

300000 Decline of 2%

200000

TOI at Rs. 3 TOI at R$ 0.06TOI at Rs.1.50TOI at Re.1.50 100000 TOI at R$ 0.12TOI at Rs. 3.00

0 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998

7 Innovation: Guest Editors

APJ Abdul Kalam N R Narayana Murthy Sri Sri Ravi Shankar

President of India Founder, Infosys Spiritual guru 8 Innovation: Maximizer

• Packaging and cross- selling diﬀerent brands across genres and geographies • Both in-house brands and alliance partner brands

9 Innovation: Roadblock Ad

November 11 2009 (TOI Metro Edns) Launch of VW / New Beetle Volkswagen Roadblock (Exclusive VW Ads in the paper)

10 Innovation: Die-cut Ad

March 08 2010 (TOI Metro Edns) Launch of Polo Main book inserted in special supplement Special supplement –had die cut in shape of the Polo

11 Innovation: Talking Ad

September 21 2010 (TOI Metro Edns) Launch of Vento ‘Talking Ad’

12 Innovation: Brand Capital

• TV’s share of adversing growing consistently • India’s growth story is about Ad – space for Equity new businesses

– Real Estate Porolio size in INR Tens of Millions 6,000 5,702 – Retail 63 1,138 5,000 4,400 51 – Educaon 3,917 619 4,000 48 750 – Telecom 626 449 305 1,687 3,000 2,433 42 • Benne’s strong market 285 1,507 1,565 2,000 1,444 184 178 4 985 posion 874 177 1,000 18 177 676 • Benne’s robust ﬁnancial 143 481 - 121 reserves 2005 2006 2007 2008 2009 2010 2011 Unlisted Listed 13 Innovation: CSR Campaigns

14 Innovation: CSR Campaigns

15 Innovation: CSR Campaigns

16 Innovation: CSR Campaigns

17 Reaching the reader

Edions: 23 localised Edions

City Centrics: 34 Brands - Bombay Times, Delhi Times, Hello Dilli, Mumbai mes, Kolkata Times, Hyderabad DEPTH thru Times etc layers of local content Zones/Pluses: More than 70 brands

Hyper Local brands: 38 My mes reaching pcolonies, enclaves

WIDTH thru extensions/variants

Interest Space Brands Interest Space Brands Educaon Educaon Times Health Times Wellness Recruitment Ascent Spiritual Speaking Tree Property Times Property Across Genre Times Crest Automobile Zigwheels Women Centric I Diva Schools NIE School Edion Lifestyle / Luxury Time & Style, Times Life 18 Reaching the Reader: Television

• Like TOI, TIMES NOW focused on giving relevant news to young media consumers – quicker updates – more frequent headlines – more angles on the big story – news on the trot – more news per minute – greater interacvity • News-focused programming on relevant genres

19 Reaching the Reader: Television

• On big news stories/campaigns, TOI and TIMES NOW share and cross-promote content

20 Reaching the Reader: Television

• Times NOW has consistently built Relave Share viewership week on week40% 36% 35% to become No.1 in the 30% 23% genre 25% 21% 20% 15% 10% 5% 0% • Newshour – India’s iconic TIMES NOW NDTV 24x7 CNN IBN and most watched English news show • Largest share of advertising

21 Source: TAM, CS 25+ Males AB, All India Mn+, WK 37-40’11 (Sept 2011) Reaching the Reader: Internet

TOI Print 13.7 Mn 46% of TOI.com users are in India

TOI.com 24.6 Mn India 46% Global 54%

Note: TOI’s Claimed readership is representave of a week, Online Usage is representave of a month Source: IRS 2011 Q2, claimed readers, Google Analycs, Jul ’11

Reaching the Reader: Internet

• Focus on serving INDIA Users in Age 15-44 yrs news to the young TOI 92% Facebook 94% consumer as per WORLD – Convenience TOI 83% NYT 62% – Priority Yahoo! 65% – Preference Facebook 76% Twier 74% – Format New Content Updated Daily 700 stories 50 videos 500 micro updates 7000 reader comments 400 photos 23 Source: Comscore Reaching the Reader: Internet

Avg Times Page Views Spent (mn) (mins) Visits Fans on FB (mn) NYT.COM 727 4.5 5.4 CNN 3.03 DAILYMAIL.CO.UK 350 2.2 3.7 Fox News 2.27 TIMESOFINDIA.COM 327 3.4 5.1 NYT 1.70 GUARDIAN.CO.UK 284 2.4 2.5 TOI 1.44 WSJ.COM 220 2.2 3.1 Yahoo News 1.25 WASHINGTONPOST.COM 203 2.2 4.4 BBC World Service 1.33 BOSTON.COM 151 3 4.7 IBNLive 0.69 LATIMES.COM 144 2.5 3 Huﬃngton Post 0.45 NYDAILYNEWS.COM 124 1.8 4 WSJ 0.37

Timesoﬁndia.com ranks #2 in terms of Timesoﬁndia.com is second most- Visits and #3 in terms of Page Views, ‘Liked’ newspaper brand on Average Times Spent Facebook

24 Source: Comscore Apr 2011, Facebook Reaching the Reader: Online extensions

Extension of the Print Brands E-paper

Over 10,000,000 job applicaons every month on Timesjobs.com. Dial BPO Jobs is a unique in e-recruitment sphere & exclusively for BPO Recruitment professionals in India. Techgig.com is the Research & content wing of TimesJobs Maicbricks.com is rated No.1 in terms of ‘Total Unique Visitors’ by comScore since May 10. Brix Research is the Knowledge Center of Real Estate MagicBricks.com providing empirical data, info, reports & analyses on the realty sector Simplymarry.com is posioned as “metro-monial” site, which is young and modern. Matrimonial Swyamvar.com Swyamvar.com is posioned for Offline events, free online classifieds, with community focus. Ads2book.com is India’s first Net-2-print classifieds global booking engine. YoList.com is a comprehensive ‘online – horizontal’ classified Classifieds: N2P site catering to mulple locaons across the country covering major categories Reaching the Reader: Online extensions

TimesDeal With Timesdeal.com the Group forayed into Daily deals. Online and Ecommerce Oﬄine presence. E-comm.: Shopping arm oﬀers more than 4 million products from 600 sellers across India. Follo is a freemium entertainment and news alert service that provides Mobile daily alerts through SMS, WAP and voice.

Remit2India adopts innovave ways to connect with its NRI audience Remiance Parcipates in community associaons & events to increase brand presence and engage its audience HotKlix – Social bookmarking engine. iTimes – Social Networking Communies focused around Content

Zigwheels is a dedicated website on Automobile; catering to Buyers Others and enthusiasts

TAN is a syndicated digital video network. Niche Blog includes Technoholik, a technology blog; HealthMeUp, a Entertainment health & ﬁtness oriented blog, Luxpresso, a blog focusing on Luxury Goods for India market and GuyLife, a blog focusing on Men’s Lifestyle. Reaching the Reader: Mobile

• TOI on mobile gets 53 million page views p.m. • Mobile site: 21 million PVs • Apps: 32 million PVs • Apps across all plaorms iPhone, iPad, Blackberry, Android, Nokia • Total app downloads : 1.2 million • Within few hours of launch TOI’s iPad & iPhone apps became No. 1 app across categories in itunes(India) • Higher engagement driven thru apps delivering 50% higher page views than mobile site

27 Source: Google analytics Electronic Online On-ground/ Print acvaon

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