SILS - Spring 2020

HI307 MEDIA HISTORY: Four Modern Revolutions Graham Law

Sound & Sight (1):

Structure of today’s presentation

 I Phonograph Technology – Precedents & terminology – Early choices – Phonograph timeline – After the phonograph

 II Phonograph Sociology – Phonograph functions – Production/Consumption models – Economic indicators – Subculture: Phonograph & Fashion I. Phonograph Technology Precedents & Terminology  Precedents  Terminology – photography – electric telegraphy – “registering sound” (Ozanne) – – “talking-machine” (Edison) – wireless telegraphy

– musical scores – “phonograph” (US/Edison) – boxes – sound – writing (Gk) – phonautography (registering sound visually) – “gramophone” (UK) – phonography (phonetic short- – character – sound (Gk) hand)

Nadar (Fr. Photographer) predicted in 1860s: “an acoustic daguerreotype which faithfully …reproduces all the sounds subjected to it” “a box in which melodies can be caught & fixed, as the camera obscura does with images”

Edison: “I was experimenting on an automatic method of recording telegraph messages on a disk of paper laid on a revolving platen … From my experiments on the telephone I knew of the power of a diaphragm to take up sound vibrations …” F.D. Dyer & T.C. Martin, Edison: His Life and Invention (1910) I pp. 206-8

Early technical options

 Recording/playback media  Recording/playback device

– cylinder vs. disk – mechanical vs. electrical • fidelity power (motor) • reproducibility – horn vs. speaker • storage – metal needle vs. crystal stylus – tinfoil (embossing) vs. wax (engraving) – vertical (up-and-down) vs. lateral (side-to-side) tracking

Rough Phonograph Timeline  Technical  Institutional – double-sided disks (1910s) – Edison, Berliner, Bell, etc (1880s) – radiograms (1930s) – Columbia, Victor, HMV (1890s-) – shellac >> vinyl (1940s) – song-charts (US Phonoscope, 1896) – auto-players (1940s) – magazines (UK Gramophone 1923) – long-playing records [lps] (1950s) – radio airing (1920s) – mono >> hifi/stereo (1950s) – radio “disk jockeys” & coin “juke – elaborate sleeve artwork (1960s) boxes” (1930s) – colored discs (1970s) – TV chart shows (1950s)

 Analog After the Phonograph

– early strip and wire recorders  Digital (1970s-) (1890s-) – reel-to-reel – DAT (1930s-) – CD (& MD) – (1960s-) – streaming (mp3 etc) – computer storage (HD etc) – portability • portable radio-cassette players – portable digital audi devices • car stereos • walkman

II. Phonograph Sociology Phonographic Functions

 Edison’s 10 practical applications

– as – to create auditory books for the blind etc.  Writing/Reading Sound – to record lessons e.g. in elocution – record (production) – for recording musical performances – playback (reception) – for creating auditory family records – in musical boxes and toys  Sound Content – in speaking clocks – speech – for auditory advertising – music – for preserving celebrity speeches – other (natural, mechanical, …) – as answer-phone machine  Social Function – informational “The Phonograph and its Future” North American Review – educational #126 (May-June 1878), pp. 527-36 – aesthetic (art/entertainment)

User models:  Consumption-oriented  Creation-oriented – playback focus – recording focus – user passive – user active – like photographs – like books

– cf. sheet music & piano – media (records etc.) as – bourgeois society commodities – pub singalong – serial issue – still consumption of – major device updates hardware, blank media, etc – added intellectual property rights

See: Michael Chanan, Repeated Takes (1995)

Economic Indicators:  Booms and slumps in phonograph / record sales, e.g. Edison Co.

Quantity of Disc and Disc Records Sold Radio-Phonograph Division Accounting Department Report to W. H. Meadowcroft, April 9, 1929)

Disc Phonographs Disc Records Domestic Export Domestic Export Total to Dec. 31st, 1915 95,889 ...... 3,446,070 ......

Jan. 1, 1916 to Feb. 28. 1917 73, 332 252 2,621,113 16,590

Mar. 1, 1917 to Feb. 28, 1918 77,304 1,707 3,351,098 42,086

Mar. 1, 1918 to Feb. 28, 1919 68, 749 791 3,260,534 65,478

Mar. 1, 1919 to Feb. 29, 1920 121,539 2,135 7,163,028 131,612

Mar. 1, 1920 to Feb. 28, 1921 140,149 1,758 7,596,856 124,224

Mar. 1, 1921 to Feb. 28, 1922 32,963 1,273 4,595,030 144,826

Mar. 1, 1922 ro Feb. 28, 1923 59,606 2706 3,626,481 157,739

Mar. 1, 1923 to Feb. 29, 1924 65,925 4,226 3,877,450 145,028

Mar. 1, 1924 to Feb. 28, 1925 31,900 4,211 2,732,163 200,006

Mar. 1, 1925 to Dec. 31, 1925 13,977 4,718 1,586,336 193,105

Jan. 1, 1926 to Dec. 31, 1926 9,906 4,496 1,422,599 212,643

Jan. 1, 1927 to Dec. 31, 1927 7,311 3,085 685,247 122,515

Jan. 1, 1928 to Dec. 31, 1928 12,917 2,403 405,797 88,733

Source: Edison National Historic Site Subculture: Phonograph, Dance & Fashion

 Pre-war, e.g. – ragtime (e.g. Scott Joplin)

 Inter-war, e.g. – tango, big bands, & jazz

 Post-war. e.g. – 1950s: rock and roll – 1960s: mods & rockers – 1970s: glam rock & punk rock See: Dick Hebdige, Subculture: The Meaning of Style (1979)

Discussion Session Over to You

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