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The Hershey Company
BAMA 514 002 –Brand Audit The Hershey Company The Hershey Company BAMA 514 002 Brand Audit Project (25673039) (75548123) (75800128) (76044122) 2/8/2013 0 BAMA 514 002 –Brand Audit The Hershey Company Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 I. Brand History ............................................................................................................................................ 4 Table 1: Hershey’s Branded Products ................................................................................................... 5 II. Intended Brand Meaning .......................................................................................................................... 7 Target Market ........................................................................................................................................... 7 Table 2: Target Market Segmentation .................................................................................................. 7 Brand Meaning .......................................................................................................................................... 8 Table 3: Assessment of Brand Meaning (as reported by Hershey’s) ................................................... 8 III. Actual Brand Meaning ............................................................................................................................. 9 Primary Associations ................................................................................................................................ -
Case Study Hershey Entertainment & Resorts
Case Study HersHey entertainment & resorts HersHey entertainment & resorts sweetens network ConneCtivity, CapaCity and resilienCy witH Bridgewave’s HigH-speed, reliaBle gigaBit wireless links Hershey Entertainment & Resorts (HE&R), a privately held company, was founded in 1927. The group comprises the world-class theme park Hersheypark; ZooAmerica; Dutch Wonderland amusement park; Giant Center, a state-of-the-art sports and concert arena; Hersheypark Arena and Hersheypark Stadium; and the Star Pavilion, an open amphitheater. Additionally, the group includes The Hotel Hershey, The Spa At The Hotel Hershey, Hershey Lodge, Hershey Country Club and Hershey Links. As a leader in the hospitality and entertainment industries, HE&R embraces state-of-the-art technology -- including high-speed networking -- to facilitate voice, data and video traffic among various properties. The company also provides ubiquitous Internet access to hotel, lodge and convention guests while employing various wireless technologies, including Wi-Fi, to support ticket scanning applications at its theme parks. Additionally, Hershey has relied on point-to-point wireless for the past decade as a cost-effective means for linking hard- to-reach areas and point-of-sale, especially within the theme parks. According to Andy Bomboy, “We now see point-to-point director of network and gigabit wireless as a core IT communications services for infrastructure technology. The HE&R, a six-person network and communications services staff benefits of gigabit wireless for oversees telephony and the network reliability, performance and infrastructure that links about 20 ease of implementation make sites to the company’s wide-area BridgeWave’s products an ideal network (WAN). -
Group Planner
Group Planner Groups.VisitHersheyHarrisburg.org Come Together for Group Tour Travel We’re thrilled you’re considering the Hershey Harrisburg Region for your next group outing! Arranging a getaway can be hassle-free when you enlist the experts at Visit Hershey & Harrisburg who work closely with a variety of group-friendly venues and services to ensure the planning process is streamlined and smooth. To see all that the region has to offer, browse through the listings in this publication and visit Groups.VisitHersheyHarrisburg.org for sample itineraries, group services, and more. When you’re ready to get your plans on paper, reach out to Sandy Stewart, Group Sales Manager. You’ll be in good hands with a professional who’s helped coordinate hundreds of group tours to the Hershey Harrisburg Region. We’ll see you soon! Group Planner Services Table of Contents Promotional Support Attractions ................................................. 5 On-site Support Lodging ..................................................... 19 VIP Greetings Transportation ......................................... 32 Site Inspections Dining ....................................................... 34 Local Attraction Information Catering/Services .................................... 39 Shuttle Service Referrals & Coordination Welcome Bags Venue Procurement Sandy Stewart Audrey Bialas Group Sales Manager Director of Sales 717.231.2988 717.231.2993 [email protected] [email protected] The Hershey Harrisburg Region Group Planner is the official group tour planner of Visit Hershey & Harrisburg. Photos throughout this publication are courtesy of Visit Hershey & Harrisburg unless otherwise indicated. Cover photo credits: Hersheypark photo courtesy of Hershey Entertainment & Resorts Company. Copyright 2020 by Visit Hershey & Harrisburg. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner, including electronic reproduction, is prohibited. -
Chocolate Crossroads: the History of Chocolate and Cocoa Avenues
THE LEGACY NEWS from THE M.S. HERSHEY FOUNDATION I FALL/WINTER 2012 I ISSUE 15 Jack O’ Lanterns Museum Acquires Rare Antique Cocoa Tins and a ost antique collectors at an auction are contents of old packaging to prevent pest in - thrilled with the notion of acquiring festations.” Fully expecting to find old cocoa, Jolly Secret : Mrare pieces to help Seiber was surprised to in - Mark Your Calendars fill a gap in their treasured stead find gun powder. “We collection. The Hershey called Derry Township Police for These Family Events Story’s Collections Manager to properly dispose of it,” said Valerie Seiber is no exception. Seiber. “We went to a local auc - The museum also pur - tion knowing exactly the chased a five-pound, Her - pieces we’d love to add to the shey’s Progress Cocoa tin. “I museum’s permanent collec - was particularly interested in tion,” said Seiber. “We were this tin; it’s in wonderful con - successful in purchasing sev - dition,” Seiber said. “The label eral early Hershey’s Cocoa is intact and free of tears and tins.” major stains, which is quite “Tins of this age with nice remarkable since it is nearly paper labels are rare,” said col - 100 years old.” lections assistant Lauren In 1914, a five-pound tin of Hershey’s “Over time, tins corrode October 19-20, 26-27 from 6 to 8 p.m. Ciriac. “During the Great Progress Cocoa sold for $1.00 and the adhesive on the label If you’ve ever clumsily carved a pump - Depression era, the tins were reused for other decays,” said Seiber. -
Return of Organization Exempt from Income
efile GRAPHIC p rint - DO NOT PROCESS As Filed Data - DLN: 93493316050233 Return of Organization Exempt From Income Tax OMB No 1545-0047 Form 990 Under section 501 (c), 527, or 4947( a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation) 2012 Department of the Treasury Internal Revenue Service 1-The organization may have to use a copy of this return to satisfy state reporting requirements A For the 2012 calendar year, or tax year beginning 01-01-2012 , 2012, and ending 12-31-2012 C Name of organization B Check if applicable D Employer identification number THE MS HERSHEY FOUNDATION F Address change 23-6242734 Doing Business As F Name change 1 Initial return Number and street (or P 0 box if mail is not delivered to street address) Room/suite E Telephone number 63 WEST CHOCOLATE AVENUE F_ Terminated Suite (717)298-2200 (- Amended return City or town, state or country, and ZIP + 4 Hershey, PA 17033 1 Application pending G Gross receipts $ 47,271,508 F Name and address of principal officer H(a) Is this a group return for DONALD PAPSON affiliates? (-Yes No 63 W CHOCOLATE AVENUE HERSHEY,PA 17033 H(b) Are all affiliates included?1 Yes(- No If "No," attach a list (see instructions) I Tax-exempt status F 501(c)(3) 1 501(c) ( ) I (insert no ) (- 4947(a)(1) or F_ 527 H(c) Group exemption number 0- J Website : 1- www ms hersheyfoundation org K Form of organization 1- Corporation F Trust F_ Association (- Other 0- L Year of formation 1935 M State of legal domicile PA Summary 1 Briefly describe the organization's mission or most significant activities TO PRESERVE AND ENHANCE MILTON HERSHEY'S LEGACY AND COMMUNITY VISION AND TO PROVIDE EDUCATIONAL AND CULTURAL ENRICHMENT TO THE RESIDENTS OF THE HERSHEY AREA w 2 Check this box Of- if the organization discontinued its operations or disposed of more than 25% of its net assets 3 Number of voting members of the governing body (Part VI, line 1a) . -
Corporate Social Responsibility
CORPORATE SOCIAL RESPONSIBILITY 2018 SUMMARY TABLE OF CONTENTS 3 Letter From Our CEO 4 About Us 5 Hershey Entertainment & Resorts Company 7 Milton Hershey School Relationship 9 Corporate Social Responsibility Pillars 11 COMMUNITY 13 Supporting Our Community 15 Making A Difference 16 Hershey Bears® hockey team 17 ENVIRONMENT 18 Energy & Natural Resources 19 Recycling & Waste Management 20 Wildlife & Habitat 21 WORKPLACE 23 Employee Programs 24 Employee Resource Groups 26 Wellness & Safety 27 MARKETPLACE & GUEST FOCUS 29 Business Integrity & Collaboration 30 Safety & Security A LETTER FROM OUR PRESIDENT, CEO & CHAIRMAN ABOUT US In looking back at history, it can be easily argued that our founder, Milton S. Hershey, was one of the first people to practice corporate social responsibility (CSR). From his desire to ensure that his employees and townspeople had an OUR TEAM MEMBERS* idyllic community where they could safely and happily live, work, and play, to leaving his entire fortune to maintain and grow Milton Hershey School (MHS), Mr. Hershey lived his life with undeniable selflessness. Mr. Hershey’s rich history and focus on philanthropy serve as the foundation for Hershey 1,750 7,000 Entertainment & Resorts Company (HE&R)’s current-day approach to CSR, FULL-TIME PART-TIME which we are pleased to showcase in this report. EMPLOYEES & SEASONAL EMPLOYEES Our company is proud to share what our employees and guests have done to improve and nurture our community, environment, workplace, and EMPLOYEES RANGE IN AGE marketplace. I would like to personally thank our team members for continually FROM demonstrating HE&R’s core values - Devoted to the Legacy, Selfless Spirit of 14-90 Service, Team-Focused, and Respectful of Others - through countless hours of volunteerism, donating their time and resources to people in need, and OF OF ALL ALL diligently serving the students, teachers, and staff of MHS. -
At Hershey Gardens! for More Information, Please Visit Hersheygardens.Org
THE LEGACY News from The M.s. hershey FouNdaTioN i FaLL/wiNTer 2010 i issue 11 See the The Annual Christkindlmarkt Apostolic Returns to the Museum erman traditions, holiday treasures and Clock unique shopping combine for two exciting The Hershey Story’s Gdays at The Hershey Story’s Christkindl - Operating markt Holiday Market & Festival on Saturday, Christkindlmarkt December 4 and Sunday, December 5. Holiday Market & Festival The traditional holiday celebration will fea - he Hershey Story's historic and beloved Saturday, December 4 ture skilled artisans selling unique handmade from 10 a.m. to 5 p.m. and 132-year-old Apostolic Clock will items that exemplify the colonial Pennsylvania Sunday, December 5 Toperate three weekends this fall. craft tradition. Visitors can enjoy traditional Ger - from 9 a.m. to 5 p.m. The clock, completed by John Fiester man food from Café Zooka as well as scheduled in 1878, took 11 years to build and was pro - German entertainment. A unique display of Christkindlmarkt is included with claimed the “9th Wonder of the World.” handmade Pennsylvania German style orna - Museum Experience admission: The clock is on display, free of charge, in ments will also be featured in the lobby. Adult: $10 | Senior: $9 the lobby. “Hershey Museum began Christkindlmarkt Junior: $7.50 in 1994 as a celebration of our Pennsylvania Ger - Hershey Story members: Free Dates of operation: man collection,” says Lois Miklas, public pro - October 2-3 grams specialist. “The event soon became a November 6-7 community favorite. Our last Christkindlmarkt lection in the lobby during Christkindlmarkt. December 4-5 was held in 2005, as the former museum Tours of the state-of-the-art collection storage prepared for its move to Chocolate Avenue.” facility will be available both days at 1:00 and Visitors will have the opportunity to view 3:30 p.m. -
Mr. Hershey Needs Your Help in His Factory!
THE LEGACY NEWS f r o m THE M.S. HERSHEYFOUNDATION I SPRING/SUMMER 2014 I I S S U E 1 8 New Special Exhibit Now Open! Mr. Hershey Needs Your Help inRoast His Cocoa Beans Factory! Push the Bathtub Truck “Knock-Out” Chocolate Bars Hershey Gardens Butterfly House Weigh Hershey’s Kisses Opens Friday, May 23! Stamp your Training Card - You’re Hired! Flutter by Hershey Gardens Butterfly House this summer! You’ll be welcomed by 350-400 butterflies representing 25 varieties. Now in its 17th season, the outdoor butterfly house features nectar plants for food, as well as host plants for Special Exhibit egg laying and caterpillar feeding. Discover the entire lifecycle of the butterfly, includ- Open through November 9, 2014 ing the popular chrysalis box, which holds What ingredients helped the world’s more than 100 emerging butterflies. largest chocolate factory to succeed? This summer brings a relative newcomer Fresh milk, cocoa beans and workers! to the Butterfly House: the blue Common The Hershey Story’s special exhibit Buckeye (Junonia coenia). “The Buckeye isn’t explores life in Mr. Hershey’s chocolate a new butterfly for us, but we’ve recently factory from 1905 through 1925. been receiving it with blue wings instead of brown,” said John Fortino, Butterfly House the hershey story coordinator. the museum on chocolate avenue “Although blue is often seen in the spots on Buckeye butterfly wings, a Buckeye with a blue background on its wings is quite un- FREE Summer Fun for the Whole Family usual,” said Edith Smith from Shady Oak Butterfly Farm in Brooker, Florida. -
Hershey Park Sunset Ticket Hours
Hershey Park Sunset Ticket Hours encouragerUniversalistic if RudySalomon is cirrhotic interleave or bubbled some refraction disruptively. after Decapodous unmetrical Erastus and transcribed scurrying Abramalong. Bantamnever cauterize Sancho hisalways emollition! sob his Black out dates apply. Admission Ticket prices are subject to change without notice. All of which are considered intangible. Walt Disney World, Universal Studios, Six Flags and further away Disney more. The design options are extensive and each of our three boxes looked completely different. Click and grab this huge discount by using Hersheypark. Grab this great opportunity to save big at hersheypark. Advance Local Media LLC. Thank you for trusting us. Link up your photo posts from this past week on the linky below. Also, we can now print tickets for Universal Studios in Orlando. Upon arrival, the simple yet elegant lobby invites you, as does the full sized candy bar each guest receives. Pierogies, topped with sautéed onions, bacon bits, shredded cheese, sour cream, and crispy kielbasa grilled to perfection. If you are new to the area or considering your first trip, GO! Balloon Flite and Starship America. It was time to teach our kids about some Amish values. Our team has implemented a variety of new safety initiatives to welcome our guests back to a fun and safe environment. Not valid during private parties. With free shuttle service to Hotel Hershey, head over to the Hershey Spa for chocolate wraps and massages. There was an error. Start taking advantages of Hersheypark. Promo Code and save money at hersheypark. New specials are here. LNP Media Group, Inc. -
2017 MAC Flyer
BOMA of Central Pennsylvania is please to host the 2017 BOMA Middle Atlantic Conference (MAC). This annual event attracts Commercial Real Estate professionals from the 16 BOMA locals in the MAC region. The MAC region consists of over 3,500 members covering 11 states and 325 University Drive the District of Columbia. The locals include Capital Hershey, PA 17033 Region/Albany, Baltimore, Boston, Greater Buffalo, 717-533-3311 Greater Hartford, New Jersey, Central New York, Greater New York, Central Pennsylvania, Philadelphia, Pittsburgh, Warm, welcoming, and distinctly Hershey, Hershey Lodge is a Long Island, NY, Rochester, Southern Connecticut, full-service resort located in Hershey, Pennsylvania. It is one of AOBA/BOMA Washington, D.C., Rochester and The Official Resorts of Hersheypark. Conveniently located to the majority of the Middle Atlantic Region, Hershey is located in Westchester County, NY as well as members at Large. Central Pennsylvania, just 90 minutes from Baltimore and Philadelphia, 2 hours from Washington, DC, and 2.5-3 hours As a member of MAC, BOMA of Central Pennsylvania from New York/New Jersey. Guests to the resort enjoy the was federated with BOMA International in January 2011 value, convenience, and special access to VIP benefits which come standard with your stay, plus convenient services and and encompasses 17 counties bridging the gap between exclusive offerings designed to make your stay as sweet as Pittsburgh and Philadelphia. These 17 counties consist possible! of Harrisburg (the state capital of Pennsylvania), Lancaster (Amish country), York (Harley Davidson), State Hershey is inspired by one of America's original success stories. College (Penn State) and Hershey, PA (the Sweetest It was here that Milton S. -
Ride Operator Age 16+
RIDE OPERATOR AGE 16+ Job Description: Ride Operators are responsible for the safe and hospitable operation of all of the attractions at HERSHEYPARK. This position is responsible for learning, retaining, and enforcing all departmental safety requirements, while creating a friendly and hospitable environment for all of our guests. Job Functions: Ride Operators may be required to do one or all of the following tasks depending on ride assignment: ● Safely operate rides by always remaining vigilant and aware. ● Provide excellent customer service to the guests of the HERSHEYPARK through greeting guests and answering questions related to the attraction. ● Direct guests to and from ride area, assist in loading and unloading of rides, which can include lifting children into rides as needed. ● Physically check safety restraints to ensure they are in the correct and locked position. ● Comprehend written and verbal instructions, retain information, and consistently enforce all ride safety, park, and departmental policies. Including, but not limited to: enforcing the attraction height requirements and following all safety procedures. ● Keep a safe and clean work area. ● Provide safety speeches to guests by using a microphone. ● Other job duties as assigned. Job Requirement: Basic Qualifications: ● Must be 16 years of age or older on the date of applying or turning 16 by June 1st, 2020. Additional Qualifications: ● Must be friendly, upbeat, and work well with other employees and be able to interact with our guests in a fast paced environment. ● Must have reliable transportation to and from work for your scheduled shifts. ● Complete basic math without using a calculator. ● Must be able to speak, write, and understand English. -
History Day Scavenger Hunt Crossword Puzzle
History Day Scavenger Hunt Crossword Puzzle Puzzle clues can be found on signs at Hersheypark and on Hersheypark.com. ACROSS 2. Home of Milton & Catherine Hershey. 3. The Hershey Bears hockey team’s original name was the Hershey ___. The Hershey Bears are the longest continuous member of the American Hockey League who are still playing in their original city. 5. This building was built in 1933 & is home to The Hershey Theatre. 8. Milton S. Hershey’s third confectionary venture and first success. 9. In 1903, Milton S. Hershey broke ground for his chocolate factory & began plans for his model town for his factory workers and their families, which included a zoo. The zoo’s first residents included 12 ___ ___. The zoo has changed over time and reopened in 1978 as ZooAmerica and features over 200 animals representing 70 different species from 5 geographical areas in North America. 10. This was one of the large buildings constructed during the Great Depression. M. S. Hershey continued with projects at the time to stimulate the economy and to ensure that over 800 workers had jobs. 12. This roller coaster was installed in 1977 & was the first steel looping coaster on the East Coast. 14. Founded by Milton and his wife Catherine in 1909 for orphan boys, today the ___ provides education & home to thousands of disadvantaged children. 16. The original Hershey ___ was built in 1905 in the heart of the Hershey community. Although it no longer serves its original purpose, it still proudly stands today as the corporate offices of The Hershey Company.