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The Hershey Company
BAMA 514 002 –Brand Audit The Hershey Company The Hershey Company BAMA 514 002 Brand Audit Project (25673039) (75548123) (75800128) (76044122) 2/8/2013 0 BAMA 514 002 –Brand Audit The Hershey Company Contents EXECUTIVE SUMMARY .................................................................................................................................. 3 I. Brand History ............................................................................................................................................ 4 Table 1: Hershey’s Branded Products ................................................................................................... 5 II. Intended Brand Meaning .......................................................................................................................... 7 Target Market ........................................................................................................................................... 7 Table 2: Target Market Segmentation .................................................................................................. 7 Brand Meaning .......................................................................................................................................... 8 Table 3: Assessment of Brand Meaning (as reported by Hershey’s) ................................................... 8 III. Actual Brand Meaning ............................................................................................................................. 9 Primary Associations ................................................................................................................................ -
Case Study Hershey Entertainment & Resorts
Case Study HersHey entertainment & resorts HersHey entertainment & resorts sweetens network ConneCtivity, CapaCity and resilienCy witH Bridgewave’s HigH-speed, reliaBle gigaBit wireless links Hershey Entertainment & Resorts (HE&R), a privately held company, was founded in 1927. The group comprises the world-class theme park Hersheypark; ZooAmerica; Dutch Wonderland amusement park; Giant Center, a state-of-the-art sports and concert arena; Hersheypark Arena and Hersheypark Stadium; and the Star Pavilion, an open amphitheater. Additionally, the group includes The Hotel Hershey, The Spa At The Hotel Hershey, Hershey Lodge, Hershey Country Club and Hershey Links. As a leader in the hospitality and entertainment industries, HE&R embraces state-of-the-art technology -- including high-speed networking -- to facilitate voice, data and video traffic among various properties. The company also provides ubiquitous Internet access to hotel, lodge and convention guests while employing various wireless technologies, including Wi-Fi, to support ticket scanning applications at its theme parks. Additionally, Hershey has relied on point-to-point wireless for the past decade as a cost-effective means for linking hard- to-reach areas and point-of-sale, especially within the theme parks. According to Andy Bomboy, “We now see point-to-point director of network and gigabit wireless as a core IT communications services for infrastructure technology. The HE&R, a six-person network and communications services staff benefits of gigabit wireless for oversees telephony and the network reliability, performance and infrastructure that links about 20 ease of implementation make sites to the company’s wide-area BridgeWave’s products an ideal network (WAN). -
It's Tu Ip-Pa Ooza!
Twigs A publication for members of Hershey Gardens Spring | Summer 2019 Vol. 13 No. 1 It’s Tu ip-pa ooza! Hershey Gardens To Feature More Than 30 New Cultivars love tulips better than any other spring of ‘Rembrandt’s Parrot tulips and “ flower; they are the embodiment of Favorite’ will peony flowering I alert cheerfulness and tidy grace...” certainly catch tulips are also show- This quote, by British novelist Elizabeth your eye.” stoppers. “Their von Arnim, could perhaps be the reason Darwin fringed edges and why so many guests look forward to seeing Hybrids are one densely packed flow- Hershey Gardens’ renowned spring tulip of the most stun- ers make you second display. ning tulip types. guess if you’re “This year’s “Their huge actually looking ‘Giant Darwin Hybrid Mix’ ‘Black Parrot’ display will include flowers and height at a tulip,” said Hagarman. “Three of my more than 28,000 are enough to demand attention, but then favorites this year are ‘Black Parrot,’ ‘Blue blooms, includ- you add the amazing, bold and bright col- Wow’ and ‘Yellow Mountain.’ ‘Black Par- ing more than 30 ors and you have a truly spectacular flower,” rot’ is a velvety purple-black with fringed new cultivars,” said said Hagarman. edges. ‘Blue Wow’ has densely packed layers Alyssa Hagarman, “My favorite is the of blue-purple petals. ‘Yellow Mountain’ horticulture special- beautiful mix of is an opulent puffy, pale lemon yellow; all ist. “The plants all those amazing three of these tulips also have a delicate ‘Rembrandt’s Favorite’ have been laid out colors in the ‘Giant fragrance.” in large blocks, for an impressive show of Darwin Hybrid “Usually, tulips peak in early May,” color.” Mix,’ which has 11 Hagarman said, Two new triumph different cultivars, “but that depends tulips are ‘Apricot ranging from largely on Mother Foxx’ and ‘Rem- a bold red to a Nature.” brandt’s Favorite.’ ‘Design Impression’ creamy white.” Be sure to check “Both are bicolored, Another new Darwin tulip is ‘Design Im- HersheyGardens. -
Favorite Experiences - Hershey
FAVORITE EXPERIENCES - HERSHEY KISSES, COASTERS, CARS & MORE IN HERSHEY HERSHEYPARK® Discover a place for sweet family fun, educational escapes, and memorable group trips! With 14 coasters for the daredevils, a 16-attraction waterpark for splash fans, and ZooAmerica® for the animal lovers, you’ll find endless entertainment. The park has a full summer schedule and seasonally-themed special engagements making Hershey The Sweetest Place On Earth® a year-round getaway! HERSHEY’S CHOCOLATE WORLD ATTRACTION It smells like chocolate the moment you walk in the door! Sweet activities include the free Chocolate Tour Ride, complete with a complimentary Hershey’s product sample, the Create Your Own Candy Bar attraction, the Chocolate Tasting Experience, the 4D Chocolate Mystery digital animation show, and Hershey Trolley Works. THE HERSHEY STORY, THE MUSEUM ON CHOCOLATE AVENUE Start at the beginning of “The Hershey Story” where visitors can experience an inspirational journey through the life of Milton S. Hershey. Learn about the man, his chocolate company, the town that bears his name, and his philanthropic legacy. There’s also an interactive Chocolate Lab. THE AACA MUSEUM, INC. Cruise through time with cars, buses, motorcycles, and other memorabilia in period-themed scenes at this world-class automotive museum! The AACA Museum, a Smithsonian Affiliate Museum, is a great attraction for all ages and interests with an interactive kid’s area and changing exhibits. HERSHEY GARDENS & CONSERVATORY What began as a request from Mr. Hershey for a “small garden of roses” now spans more than 20 acres of breathtaking flower beds, tree groves, and shrub lined pathways overlooking the town of Hershey, and its 14,000-square foot conservatory and tropical Butterfly Atrium makes it a year-round must-see. -
Research Project Report (Bba-2603)
RESEARCH PROJECT REPORT (BBA-2603) On “TO STUDY CONSUMER PREFRENCE OF NESTLE KIT KAT WITH THE RESPECT TO CADBURY DAIRY MILK IN LUCKNOW” Towards partial fulfillment of Bachelor of Business Administration (BBA) (BBD University Lucknow) GUIDED BY SUBBMITTED BY Ms. Pankhuri Shrivastava Aman Singh Asst. Professor (BBDU) School of management Session 2018-2019 School of Management Baba Banarasi Das University Faizabad Road Lucknow (U.P.) India 1 CERTIFICATE This is to certify that the Project Report entitled “TO STUDY CONSUMER PREFRENCE OF NESTLE KIT KAT WITH THE RESPECT TO CADBURY DAIRY MILK IN LUCKNOW” submitted by Aman Singh, student of Bachelors of Business Administration (BBA) - Babu Banarasi Das University is a record of work done under my supervision. This is also to certify that this report is an original project submitted as a part of the curriculum and no unfair means like copying have been used for its completion. All references have been duly acknowledged. Ms. Pankhuri Shrivastava 2 ACKNOWLEDGEMENT Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. We would like thank PANKHURI SHRIVASTAVA for giving us an opportunity and proper guidance to make market research project and the errors be Make curing the research and we would work to improve the some. We also thank the University for conducting such research project in our curriculum which will help us in future. Above all I shall thank my friend who constantly encouraged and blessed me so as to enable me to do this work successfully. -
Phone Follow-Up Dietary Interviewer Procedures Manual
National Health and Nutrition Examination Survey PHONE FOLLOW-UP DIETARY INTERVIEWER PROCEDURES MANUAL January 2002 TABLE OF CONTENTS Chapter Page 1 OVERVIEW OF THE NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY ..................................................... 1-1 1.1 History of the National Health and Nutrition Examination Programs 1-1 1.2 Overview of the Current NHANES .................................................... 1-3 1.2.1 Data Collection.................................................................... 1-4 1.3 Sample Selection................................................................................. 1-6 1.4 Field Organization for NHANES ....................................................... 1-7 1.5 Exams and Interviews in the Mobile Examination Center (MEC) ..... 1-10 1.5.1 Exam Sessions..................................................................... 1-12 1.5.2 Exam Team Responsibilities............................................... 1-13 1.5.3 Examination Components. .................................................. 1-14 1.5.4 Second Exams ..................................................................... 1-18 1.5.5 Sample Person Remuneration. ............................................ 1-19 1.5.6 Report of Exam Findings. ................................................... 1-19 1.5.7 Dry Run Day. ...................................................................... 1-20 1.6 Integrated Survey Information System (ISIS) .................................... 1-21 1.7 Confidentiality and Professional Ethics............................................. -
Group Planner
Group Planner Groups.VisitHersheyHarrisburg.org Come Together for Group Tour Travel We’re thrilled you’re considering the Hershey Harrisburg Region for your next group outing! Arranging a getaway can be hassle-free when you enlist the experts at Visit Hershey & Harrisburg who work closely with a variety of group-friendly venues and services to ensure the planning process is streamlined and smooth. To see all that the region has to offer, browse through the listings in this publication and visit Groups.VisitHersheyHarrisburg.org for sample itineraries, group services, and more. When you’re ready to get your plans on paper, reach out to Sandy Stewart, Group Sales Manager. You’ll be in good hands with a professional who’s helped coordinate hundreds of group tours to the Hershey Harrisburg Region. We’ll see you soon! Group Planner Services Table of Contents Promotional Support Attractions ................................................. 5 On-site Support Lodging ..................................................... 19 VIP Greetings Transportation ......................................... 32 Site Inspections Dining ....................................................... 34 Local Attraction Information Catering/Services .................................... 39 Shuttle Service Referrals & Coordination Welcome Bags Venue Procurement Sandy Stewart Audrey Bialas Group Sales Manager Director of Sales 717.231.2988 717.231.2993 [email protected] [email protected] The Hershey Harrisburg Region Group Planner is the official group tour planner of Visit Hershey & Harrisburg. Photos throughout this publication are courtesy of Visit Hershey & Harrisburg unless otherwise indicated. Cover photo credits: Hersheypark photo courtesy of Hershey Entertainment & Resorts Company. Copyright 2020 by Visit Hershey & Harrisburg. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner, including electronic reproduction, is prohibited. -
Chocolate Crossroads: the History of Chocolate and Cocoa Avenues
THE LEGACY NEWS from THE M.S. HERSHEY FOUNDATION I FALL/WINTER 2012 I ISSUE 15 Jack O’ Lanterns Museum Acquires Rare Antique Cocoa Tins and a ost antique collectors at an auction are contents of old packaging to prevent pest in - thrilled with the notion of acquiring festations.” Fully expecting to find old cocoa, Jolly Secret : Mrare pieces to help Seiber was surprised to in - Mark Your Calendars fill a gap in their treasured stead find gun powder. “We collection. The Hershey called Derry Township Police for These Family Events Story’s Collections Manager to properly dispose of it,” said Valerie Seiber is no exception. Seiber. “We went to a local auc - The museum also pur - tion knowing exactly the chased a five-pound, Her - pieces we’d love to add to the shey’s Progress Cocoa tin. “I museum’s permanent collec - was particularly interested in tion,” said Seiber. “We were this tin; it’s in wonderful con - successful in purchasing sev - dition,” Seiber said. “The label eral early Hershey’s Cocoa is intact and free of tears and tins.” major stains, which is quite “Tins of this age with nice remarkable since it is nearly paper labels are rare,” said col - 100 years old.” lections assistant Lauren In 1914, a five-pound tin of Hershey’s “Over time, tins corrode October 19-20, 26-27 from 6 to 8 p.m. Ciriac. “During the Great Progress Cocoa sold for $1.00 and the adhesive on the label If you’ve ever clumsily carved a pump - Depression era, the tins were reused for other decays,” said Seiber. -
Return of Organization Exempt from Income
efile GRAPHIC p rint - DO NOT PROCESS As Filed Data - DLN: 93493316050233 Return of Organization Exempt From Income Tax OMB No 1545-0047 Form 990 Under section 501 (c), 527, or 4947( a)(1) of the Internal Revenue Code (except black lung benefit trust or private foundation) 2012 Department of the Treasury Internal Revenue Service 1-The organization may have to use a copy of this return to satisfy state reporting requirements A For the 2012 calendar year, or tax year beginning 01-01-2012 , 2012, and ending 12-31-2012 C Name of organization B Check if applicable D Employer identification number THE MS HERSHEY FOUNDATION F Address change 23-6242734 Doing Business As F Name change 1 Initial return Number and street (or P 0 box if mail is not delivered to street address) Room/suite E Telephone number 63 WEST CHOCOLATE AVENUE F_ Terminated Suite (717)298-2200 (- Amended return City or town, state or country, and ZIP + 4 Hershey, PA 17033 1 Application pending G Gross receipts $ 47,271,508 F Name and address of principal officer H(a) Is this a group return for DONALD PAPSON affiliates? (-Yes No 63 W CHOCOLATE AVENUE HERSHEY,PA 17033 H(b) Are all affiliates included?1 Yes(- No If "No," attach a list (see instructions) I Tax-exempt status F 501(c)(3) 1 501(c) ( ) I (insert no ) (- 4947(a)(1) or F_ 527 H(c) Group exemption number 0- J Website : 1- www ms hersheyfoundation org K Form of organization 1- Corporation F Trust F_ Association (- Other 0- L Year of formation 1935 M State of legal domicile PA Summary 1 Briefly describe the organization's mission or most significant activities TO PRESERVE AND ENHANCE MILTON HERSHEY'S LEGACY AND COMMUNITY VISION AND TO PROVIDE EDUCATIONAL AND CULTURAL ENRICHMENT TO THE RESIDENTS OF THE HERSHEY AREA w 2 Check this box Of- if the organization discontinued its operations or disposed of more than 25% of its net assets 3 Number of voting members of the governing body (Part VI, line 1a) . -
NH Convenient Database
11/21/2012 Inventory Alphabetically Item No Item Name Cost Price Total Total Total Stock Cost Price 075656016798 DINO'S 0.00 2.59 0.00 0.00 0.00 638489000503 DOGFISH MIDAS TOUCH 0.00 12.49 0.00 0.00 0.00 071720531303 071720531303CHARLESTON CHEW VANILLA 0.00 1.00 0.00 0.00 0.00 028000206604 100 GRAND KING 0.00 1.79 0.00 0.00 0.00 851528000016 12CANADIANCRAWLERS 0.00 2.75 0.00 0.00 0.00 7 12PK 0.00 9.00 0.00 0.00 0.00 611269546026 16oz SUGARFREE REDBULL 0.00 3.99 0.00 0.00 0.00 879982000854 1839 0.00 5.50 0.00 0.00 0.00 897782001727 1839 tubes 0.00 2.19 0.00 0.00 0.00 0189152 19th HOLE 0.00 7.29 0.00 0.00 0.00 s0189152 19TH HOLE SINGLE 0.00 1.50 0.00 0.00 0.00 1095 2 6PK @9.99 0.00 9.99 0.00 0.00 0.00 012615613612 2 DOGS ON BEACH ANNIVERSARY CARD 0.00 2.50 0.00 0.00 0.00 072084003758 2 PACK CANDY NECKLACE 0.00 0.99 0.00 0.00 0.00 851528000047 20TROUTWORMS 0.00 2.75 0.00 0.00 0.00 0407000 3 MUCKETEERS TRUFFLE CRISP 0.00 1.00 0.00 0.00 0.00 0400030 3 MUSKETEEERS 0.00 1.00 0.00 0.00 0.00 040000473633 3 MUSKETEERS COCONUT 0.00 1.00 0.00 0.00 0.00 0406030 3 MUSKETEERS KING 0.00 1.79 0.00 0.00 0.00 0405600 3 MUSKETEERS MINT 0.00 1.00 0.00 0.00 0.00 5 30 PACK 0.00 22.99 0.00 0.00 0.00 052000325522 32 Oz GATORADE - FIERCE STRAWBERRY 0.00 2.19 0.00 0.00 0.00 077170632867 4 ACES 0.00 9.99 0.00 0.00 0.00 71706337 4 ACES 0.00 9.99 0.00 0.00 0.00 077170633628 4 ACES GOLD 0.00 16.99 0.00 0.00 0.00 041387412154 4C BREAD CRUMBS 0.00 2.79 0.00 0.00 0.00 0222830 5 COBALT 0.00 2.99 0.00 0.00 0.00 022000013170 5 GUM 0.00 1.79 0.00 0.00 0.00 0222820 5 GUM COBALT -
Corporate Social Responsibility
CORPORATE SOCIAL RESPONSIBILITY 2018 SUMMARY TABLE OF CONTENTS 3 Letter From Our CEO 4 About Us 5 Hershey Entertainment & Resorts Company 7 Milton Hershey School Relationship 9 Corporate Social Responsibility Pillars 11 COMMUNITY 13 Supporting Our Community 15 Making A Difference 16 Hershey Bears® hockey team 17 ENVIRONMENT 18 Energy & Natural Resources 19 Recycling & Waste Management 20 Wildlife & Habitat 21 WORKPLACE 23 Employee Programs 24 Employee Resource Groups 26 Wellness & Safety 27 MARKETPLACE & GUEST FOCUS 29 Business Integrity & Collaboration 30 Safety & Security A LETTER FROM OUR PRESIDENT, CEO & CHAIRMAN ABOUT US In looking back at history, it can be easily argued that our founder, Milton S. Hershey, was one of the first people to practice corporate social responsibility (CSR). From his desire to ensure that his employees and townspeople had an OUR TEAM MEMBERS* idyllic community where they could safely and happily live, work, and play, to leaving his entire fortune to maintain and grow Milton Hershey School (MHS), Mr. Hershey lived his life with undeniable selflessness. Mr. Hershey’s rich history and focus on philanthropy serve as the foundation for Hershey 1,750 7,000 Entertainment & Resorts Company (HE&R)’s current-day approach to CSR, FULL-TIME PART-TIME which we are pleased to showcase in this report. EMPLOYEES & SEASONAL EMPLOYEES Our company is proud to share what our employees and guests have done to improve and nurture our community, environment, workplace, and EMPLOYEES RANGE IN AGE marketplace. I would like to personally thank our team members for continually FROM demonstrating HE&R’s core values - Devoted to the Legacy, Selfless Spirit of 14-90 Service, Team-Focused, and Respectful of Others - through countless hours of volunteerism, donating their time and resources to people in need, and OF OF ALL ALL diligently serving the students, teachers, and staff of MHS. -
At Hershey Gardens! for More Information, Please Visit Hersheygardens.Org
THE LEGACY News from The M.s. hershey FouNdaTioN i FaLL/wiNTer 2010 i issue 11 See the The Annual Christkindlmarkt Apostolic Returns to the Museum erman traditions, holiday treasures and Clock unique shopping combine for two exciting The Hershey Story’s Gdays at The Hershey Story’s Christkindl - Operating markt Holiday Market & Festival on Saturday, Christkindlmarkt December 4 and Sunday, December 5. Holiday Market & Festival The traditional holiday celebration will fea - he Hershey Story's historic and beloved Saturday, December 4 ture skilled artisans selling unique handmade from 10 a.m. to 5 p.m. and 132-year-old Apostolic Clock will items that exemplify the colonial Pennsylvania Sunday, December 5 Toperate three weekends this fall. craft tradition. Visitors can enjoy traditional Ger - from 9 a.m. to 5 p.m. The clock, completed by John Fiester man food from Café Zooka as well as scheduled in 1878, took 11 years to build and was pro - German entertainment. A unique display of Christkindlmarkt is included with claimed the “9th Wonder of the World.” handmade Pennsylvania German style orna - Museum Experience admission: The clock is on display, free of charge, in ments will also be featured in the lobby. Adult: $10 | Senior: $9 the lobby. “Hershey Museum began Christkindlmarkt Junior: $7.50 in 1994 as a celebration of our Pennsylvania Ger - Hershey Story members: Free Dates of operation: man collection,” says Lois Miklas, public pro - October 2-3 grams specialist. “The event soon became a November 6-7 community favorite. Our last Christkindlmarkt lection in the lobby during Christkindlmarkt. December 4-5 was held in 2005, as the former museum Tours of the state-of-the-art collection storage prepared for its move to Chocolate Avenue.” facility will be available both days at 1:00 and Visitors will have the opportunity to view 3:30 p.m.