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La Batalla De Las Presiones 6 € cuadernos de periodistas www.cuadernosdeperiodistas.com Independencia de los medios La batalla de las presiones CORRUPCIÓN Y FILTRACIONES INTERESADAS 1 RESISTENCIA GENERALIZADA A RECTIFICAR C M Y CM MY CY CMY K En CaixaBank llevamos más de 100 años cambiando constantemente. Nos preguntamos cómo son las cosas y cómo deberían ser en un futuro. Ese afán por ir más allá, por anticiparnos al cambio, nos ha convertido en uno de los bancos más innovadores del mundo. Un banco que va un paso por delante. Y en eso, no vamos a cambiar. 2 cuadernoscuadernos de de periodistas Revista de la Asociación de la Prensa de Madrid Director: David Corral Comité Editorial: Carmen del Riego,Director: Marisa David Ciriza, Corral María Jesús Chao, Nemesio Rodríguez, BernardinoComité M. Hernando,Editorial: VictoriaJesús Picatoste, Prego, Nemesio Lucía Méndez, Rodríguez, Pilar María Bello, Jesús Gabriel Chao, Sanz, Alfonso Alfonso Sánchez, Sánchez, AndrésFernando Aberasturi, González Lucía Urbaneja, Méndez, GuillermoPilar Bello, Altares, Antonio MiguelSan José, Ángel Gabriel Bastenier, Sanz, Jesús Juan Picatoste, Cruz, FernandoCarlos González Díaz Güell, Urbaneja, Carlos Carlos González Díaz Reigosa,Güell, Carlos Gumersindo González Lafuente, Reigosa, Felipe Felipe Sahagún, Sahagún, Gabriel Sánchez,Gregorio Guillermo Salvador, Altares, Gabriel Gumersindo Sánchez, Lafuente, Eduardo Juan San Cruz Martín y Miguel y Juan Ángel Varela Bastenier JuanJuan Bravo, Bravo, 6. 280066. 28006 Madrid. Madrid. Teléfono: Teléfono: 91 58591 585 00 1000 10 [email protected]@apmadrid.es. · www.cuadernosdeperiodistas.com www.cuadernosdeperiodistas.com Redactor jefe: Sergio J. Valera Redactor jefe: Sergio J. Valera Maquetación de la versión en papel: María Isabel Abad ([email protected]) Diseño y maquetación de la versión en papel: Isabel Benito ([email protected]) Diseño de la versión digital: Estudio de diseño rainofpixels.es Diseño de la versión digital: Estudio de diseño rainofpixels.es Departamento de Comunicación, Publicaciones y Actividades Departamento de Comunicación,Directora: Blanca Publicaciones Bertrand y Actividades Directora:Redactor Blancajefe: Sergio Bertrand J. Valera RedactorRedactor: jefe: Sergio Xose J. Martín Valera Redactor: Xose Martín Impresión: Din Impresores DepósitoImpresión: Legal: M-33.814-2004. Din Impresores ISSN: 1889-2922 Depósito Legal: M-33.814-2004.©2016, APM ISSN: 1889-2922 © 2015, APM Cualquier forma de reproducción, distribución, comunicación pública o transformación de esta obra solo puede ser reali- Cualquier forma de reproducción, distribución, comunicación pública o transformación de esta obra solo puede ser realiza- zada con la autorización de sus titulares, salvo excepción prevista por la ley. Diríjase a Cedro (Centro Español de Derechos da con la autorizaciónReprográficos, de sus www.cedro.org) titulares,, salvo si excepción necesita fotocopiar prevista por o escanear la ley. Diríjase algún fragmentoa Cedro (Centro de esta Español obra. de Derechos Reprográficos, www.cedro.org) si necesita fotocopiar o escanear algún fragmento de esta obra. SUMARIO Maravillas Delgado Ilustración: VICTORIA PREGO 7 Carta a los lectores Amenazas en el presente e incertidumbres en el futuro INFORME SOBRE LA PÉRDIDA DE INDEPENDENCIA LUCÍA MÉNDEZ 11 Los periodistas, ante sí mismos ALFONSO DE LA QUINTANA 16 Estudio sobre las ayudas estatales y autonómicas a la prensa JOSÉ CRETTAZ 28 Los peores enemigos del periodismo latinoamericano: narcotráfico, populismos y multinacionales extractivas CARLOS FRANGANILLO EE. UU.: los medios de comunicación ante la carrera 39 INFORME hacia la Casa Blanca 5 JOSÉ MARÍA IRUJO 46 Investigación y cloacas MARCOS GARCÍA REY 50 Los papeles de Panamá: su intrahistoria periodística MIGUEL ORMAETXEA 61 Viene otra oleada de destrucción creativa en el sector de los medios EMILY BELL 67 Facebook se está comiendo el mundo SERGIO J. VALERA 74 El móvil, lo primero PEPE CEREZO 81 Ad blocking: el modelo publicitario digital, a revisión MILAGROS PÉREZ OLIVA 90 La rectificación, un derecho que no se ejerce SERGIO J. VALERA 101 Quiebra total del sistema de medios español: requisitos para sobrevivir en el nuevo ecosistema ARSENIO ESCOLAR 117 El Mataerratas Todocampistas pitufeando JOSU MEZO 120 Buena prensa La estadística es cuestión de palabras TEODORO GONZÁLEZ BALLESTEROS 126 Tribunales El derecho al olvido digital FÉLIX BAHÓN 133 Tendencias La APM respeta la libertad de expresión de los colaboradores y articulistas, pero no comparte necesariamente sus opiniones. 6 CARTA A LOS LECTORES Amenazas en el presente e incertidumbres en el futuro VICTORIA PREGO El contenido de este número de Cua- la opinión de los periodistas consulta- dernos de Periodistas es cualquier cosa dos. La conclusión es demoledora: la menos tranquilizador. Y sin embargo, presión sobre los periodistas se ejerce diría que su lectura es obligada para masivamente desde todas las instancias cualquiera que ejerza o quiera ejercer políticas, económicas y sociales –esto este oficio que se enfrenta hoy no solo no es ninguna novedad– y los periodis- a las amenazas tradicionales y bien tas reconocen que sus circunstancias conocidas por los profesionales del les hacen mucho más débiles ante mundo entero, sino a las condiciones ellas. Naturalmente, la precariedad en las que se está desarrollando la –que, como dice Valera, ha venido para comunicación en el presente y a las in- quedarse– está mayoritariamente en el certidumbres enormes que se apuntan origen de esa pérdida de independencia en el futuro inmediato. que tanto está dañando en España el prestigio de nuestra profesión. En estas páginas está perfectamente descrita la situación que padece el pe- Pero este no es sino el primero de los riodismo hoy en España. Sergio J. Va- problemas a los que se enfrenta el acto lera desentraña las causas que explican de informar. La nostálgica descripción la creciente debilidad de la profesión en que hace Lucía Méndez de los viejos nuestro país, en las que están incluidas modos de un periodismo que hace las nefastas consecuencias de la crisis tanto como 14 años –una eternidad, económica, una de las cuales, proba- al ritmo con que se están producien- blemente la más dramática y perniciosa do los cambios en el mundo de la para el sistema democrático, es la pér- comunicación– pudo hacer pública la dida de la independencia de criterio de investigación de la red de pederastia los periodistas. Valera no hace un juicio que la jerarquía eclesiástica católica de personal sobre este peligroso fenóme- Massachusetts encubrió durante años, no, aporta los datos, que corrobora con evidencia que esta estampa de un gru- 7 Carta a los lectores po de periodistas con cuaderno y bolí- esto es que el poder de las empresas de grafo, capaces de levantar con la fuerza redes sociales es cada vez mayor (…). de sus plumas los abusos de poder, es Veremos empresas editoras que aban- una estampa en peligro de extinción. donan por completo la capacidad de producción, la capacidad tecnológica, Las noticias, las historias contadas por e incluso los departamentos de publici- la prensa, empiezan a ser devoradas dad, y que delegan todo en plataformas por otras plataformas que tienen la de terceros en un intento por mante- capacidad de multiplicar su audiencia nerse a flote. Esta es una estrategia que por millones, pero que no devuelven tiene un gran riesgo: pierdes el control necesariamente al medio emisor los sobre la relación con tus lectores y beneficios económicos, sin los cuales espectadores, tus beneficios, e incluso no le será posible seguir contando esas sobre el camino que hacen tus historias historias. hasta llegar a su destino”. Emily Bell, directora del Centro Tow No es un relato de ficción, es la des- para el Periodismo Digital, de la Escue- cripción de la realidad que los medios la de Periodismo de la Universidad de de comunicación del mundo entero es- Columbia, lo explica con tanta crude- tán viviendo. A ello hay que añadir un za como sencillez: “Estamos viendo fenómeno nuevo por lo que se refiere increíbles cambios en el control y las a su multiplicación: la extensión de los finanzas, que están colocando el futuro bloqueadores de anuncios. Pepe Cere- de nuestro ecosistema editorial en las zo, director de Evoca Media, lo analiza: manos de unos pocos que ahora con- “Los medios, cuyos ingresos provienen trolan el destino de muchos. Las redes mayoritariamente de la publicidad, son sociales no solo se han tragado el pe- los más afectados por el incremento riodismo, sino todo (…). Internet y las del software de filtrado (…). El bloqueo redes sociales permiten a los periodis- afecta a casi todos los formatos. Los tas hacer un gran trabajo, mientras que efectos económicos sobre el sector son al mismo tiempo están cooperando en evidentes. Aunque no existen datos que el negocio de las empresas editoras contrastados, las estimaciones que la de medios sea poco rentable (…). Los propia industria maneja cuantifican editores han perdido el control sobre las pérdidas en 2015 por publicidad la distribución. Ahora las noticias se bloqueada en torno a los 21.800 mi- filtran a través de algoritmos y plata- llones de dólares a escala mundial. En formas que son opacas e impredecibles España, algunas fuentes sostienen que (…). El resultado inevitable de todo actualmente el bloqueo afectaría al 8 Cuadernos de Periodistas, número 32 25,9% del volumen de publicidad onli- cómo y al cuánto, es decir, con qué ne (…). En un momento crucial para el grado de intensidad se llevan a cabo sector, en el que las plataformas,
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