THE PILGREENS Project Proposal THE PILGREENS IN THAILAND IN FRANCE Pathumwan Resort (79/661) Maison des Associations Thanon Phaya Thai, Rachatewi (THE PILGREENS) Bangkok 10400 4, rue Amélie Thailand 75007 Paris, France Tel: +66 (0) 9 71 65 77 54 Tel: +33 (0) 6 38 80 82 89 or +66 (0) 9 38 30 93 66 Email:
[email protected] Website: www.the-pilgreens.com 16 May 2015 Page !1 of !17 THE PILGREENS Introduction 3 THE PROJECT 3 About The Pilgreens 3 THE FOUNDERS 3 THEIR SLOGAN 4 THEIR VISION 4 THEIR CORE VALUES 4 THE GOAL 5 TIMELINE 5 The Pilgreens’ organization and research project 6 The Whys of the project 6 The communication plan 7 SPONSORS 7 SOCIAL MEDIA & INTERNET 8 COMMUNICATION LANGUAGE & COUNTRIES 8 EVENT ORGANIZATION 8 THE STAR TREK INITIATIVE: INVITE CELEBRITIES ON THE TRIP 8 CONTEST: PIMP MY TUK 9 JOIN THE RIDE 9 The electric Tuk Tuk 9 Support The Pilgreens 9 WHAT THE PILGREENS PROVIDE 10 WHAT THE PILGREENS DO NOT PROVIDE 10 Partners & supporters 10 Page !2 of !17 THE PILGREENS INTRODUCTION An idea never put into action before, three excited and engaged students from IAE Toulouse, an electric Tuk Tuk, a time frame of 4 months in summer 2015, a distance of about 20,000 kilometers, external support including funds as well as media attention. Those are the ingredients that will allow The Pilgreens to spread the idea of a innovative and pure electric engine connecting Bangkok, Thailand and Toulouse, France from July to November 2015. The project Karen Koulakian, Ludwig Merz, and Rémy Fernandes-Dandré, students in International Management at IAE Toulouse (Graduate School of Management) in France, will drive 20,000 km across Eurasia with an electric Tuk Tuk, and will, throughout all of their journey, promote cleaner sources of energy and electric mobility.