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I D U 5 T R Y • • I D u 5 T R y • It was hard to miss the hoopla sur­ rounding the opening of Cinevillage in Toronto. Nevertheless, this new studio is only the most recent building in w hat is an. incredible developmental boom in Toronto. Theboomisbeing~~~~~~~~~~~~~~~~~~~~~~~~~ fed by American production, and is television series for PBS and of Cinevillage, w ith a speech other studio construction pro­ CHCH-lV, later moved in for on the importance of the pri­ jects. predicated Dn the stability of that pro­ an II-week stint. va te sector initiative that In the last two or three years duction. Below, the facts and figures The need for production created the faC ility. a pattern has emerged within facilities in Toronto has "That spirit that is so alive the downtown area with old which round out the story. prompted Atl antiS and Doug here tonight is what is going to warehouses and factories Dale's P.S. Production Services guarantee the success of this being bought and turned into area, but then some things to announce the construction venture in the future," Mac­ modern film and television by John McClyment have changed with the arrival of another Cinevillage sound­ Donald says. production houses. of the Cinevillage movie-mak­ stage slated for completion this Along with the companies In an interview w ith Cinema t's not the part of Toronto ing complex. year. now set up at Cinevillage Canada MacMillan says a host passersby ,,"ould normally Cinevillage, a fil m and video The scope of the project, about 20 more fi rms have of factors have led to a boom in Iassociate with such a lavish production centre located on a which involved extensive re­ moved into the neighborhoo <1 film facilities construction in party. fo ur-acre site, is the latest evi­ novations to two 19 13 just to be near the studio com­ Toronto. The Carlaw and Eas tern Ave. dence of a studio building warehouses bought from To­ plex, she adds. A major improvement in the area is better known for the boom in Toronto. ronto Iron Works, as well as "They will be able to help last decade is the development nearby concentration of indus­ The Cinevillage complex is a the construction of additional support, service and nurture of ongoing, reliable, profitable try and modest working-class privately funded joint venture buildings, has attracted Wide­ the activities of the third and creative production com­ homes than for valet parking, of PS Production Services, a spread attention throughout largest film production centre panies, MacMillan explains. waiters freely dispensing hors movie equipment rental firm, the film community. in North America, namely To­ "The industry is growing up d 'oeuHes and refreshments and Academy Award- winning The fo ur-phase Cinevillage ronto," MacDonald told ' a and some solid, established and a very li ve performance Atlantis Fi lms Limited. As well, project, the first phase of crowd of about 800. companies are emerging." from Toronto soul bandjzmior it is home base to 1-1 other film which is reported to have cost The team of Janice Platt, Sea­ The industry has also learn­ Barnes and His Cadillacs. and video production, editing, more than S 3 million, is a ton McLean and Michael Mac­ ed from its past mistakes such More than that, as a throng distribution and equipment quantum leap from Atlantis' Millan are the founding part­ as those of the tax shelter hey­ of guests mill about, federal rental firms. origins in 1978 when the com­ ners of Atlantis, a company that day of the late '70s, where Communications Minister It boasts a 10,000 square pany started out making indus­ won a 1984 best-action short many of the films produced Flora MacDonald is about to foot soundstage ' at which 1 3 trial documentaries. Academy Award for its half­ were completely supply-side make a noisy entrance led by half-hour episodes of Atlantis' Flora MacDonald, the federal hour drama Boys and Girls. driven. In other words there Scottish pipers. Airwaves series, aired on CBC, minister of Communications, With a rapidly growing film was finanCing, but no market' Not the usual nighttime have already been shot. kicked off the recent bash, production industry, Toronto ing, no distributor and no scenario for this east Toronto Ramona Q, a children's celebrating the official opening has recently been home to broadcaster, he says. _ 28/Cinema Canada - Mav 1987 • I N D u 5 , R y • The film industry, MacMillan contract baSis, he explained. space in a $2 million project in spaces and some office areas, summer months. points out, is now closely in With potential for three 1985, and Trinity Studios which are all needed, McHugh According to city halI statis­ tune with the demands of the series and a feature this season which 'totally rebuilt an old explains. tics, 102 productions were market and puts money into Smith adds, "This year is going warehouse and adjacent build­ "It is much easier and much made in 1986 in comparison to productions . based on that to be crazier than last year." ings, McHugh says. less expensive to take an exist­ 62 productions the year be­ knowledge. Smith, like MacMillan, also An expansion of Film House, ing structure providing it is a fore. Also the iower value of the talks of changes since the tax now part of Garth Drabinsky's sound original structure.. .and Behind the boom in film Canadian dollar in comparison shelter days, the lower value of Cineplex-Odeon Corporation, renovate them and bring them facility construction is the to U.S. money has attracted the Canadian dollar and the is one project in' its initial up to grade ... rather than to buy large amounts of money flow­ American projects into the improved track record of the stages. McHugh says an old a vacant piece of land or buy ing into the city from produc­ city, he says. He adds that Canadian film industry when shoe factory will be totally re­ something and' knock it down tion. other major factors in the discussing the firming up of novated into a multi-million and build from scratch," Last year mm and television maturing of the industry in­ production here. dollar faCility . McHugh says. productions with a total of clude government incentive When visitors walk in the The Adelaide and Sher­ "You're talking about an in­ .11 280 million in budgets were programs and in the last dec­ front door of the studio com­ bourne Street area project will credible difference in price per made in Toronto, with those ade the development of top plex they are met by an expan­ be one of North America's square foot of construction for companies spending about quality Canadian crews and di­ sive interior, which is fully re­ most modern sound facilities a new building as compared to S 180 million on everything rectors. novated and the size of an when completed, McHugh an old building." from wages to accommodation The construction boom is a airplane hangar. says. Stan Ford, the sound de­ McHugh talks about possible to props and processing. sign that a more solid founda­ Naish McHugh, a film liaison partment manager at Film new studio projects and the A recent City of Toronto tion for the industry is arriving, officer for the city of Toronto, House, says it is a more than continuation of growth in To­ study that focussed on the the Atlantis partner says. rattles off an impressive list of $ 4 million project to build ronto's film industry. King Street and Spadina Ave. Evidence of Atlantis' confi­ film companies that have al­ sound mixing and re-recording "A lot of the companies have area reveals strong growth in dence in the future include ready decided or are planning facilities for film and video. grown so large in the last two the last two years in the film plans for a third and fourth to build film studios in To­ Ford says it will be the largest or three years the-y're bursting and video sectors. soundstage, editing suites and ronto. Many, but by no means sound studio in Canada. at the seams." An economic development video post-production facili­ all, renovated old buildings. McHugh says Toronto's old Film and television produc­ committee survey shows that, ties. To name a few, there is warehouses and factories are tion in Toronto last year hit re­ since 1984, 32 new firms em­ Leaving Atlantis and heading Schulz Productions which con­ well suited to the needs of cord levels with business so ploying 4 53 people have lo­ west along Toronto's lakeshore verted an old manufacturing many film companies. swift that film crews were in cated in that part of the city to a warehouse area north of building and added studio They have got the size, open short demand during the busy alone. The survey also shows the Canadian National Exhibi­ the competitively tough nature tion, reveals another huge film • Partners MacMillan and McLean open Cinevillage with Minister MacDonald of the industry with 19 com­ facility. panies having left the area in Nelvana Limited. a major Ca­ the same two-year period. nadian production company Although the. film industry and probably the country's has grown throughout Met­ largest animator. moved into ropoli tan Toronto in the last its new faCili ties in July 1986. few years, the survey shows An old munitions factory that this downtown area has was gu tted and rebuilt into a grown even more quickly for a 27,000 square foot facility variety of reasons.
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