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A MAZE OF FASHION FROM MASTERS OF CREATION. STAFF Overseas Correspondents: Ella Ferguson, N.Y. FAME George Fry, N.Y. MAGAZINE Staff Writers: VOLUME I Numbei 6 Lois Smith DECEMBER, 1974 Jennifer M. Smith Guest Writers: Mrs. JUNE MASTERS Alma (Champ) Hunt Editor and Publisher Cecile N. Smith Calvin Shabazz ALFRED A. AUGUSTUS Hastings Saltus Circulation Manager Phone 2-4366 A Policy Statement From the Publisher CONTENTS PAGE Dear Reader: Our reason for publishing FAME is to fill what we feel is the need for a EDITORIAL 3 magazine that will present to the Col­ AARDVARK ADVERTISING LTD 4 ony and the world, the hopes and fears, FADS ADVERTISING AGENCY 7 the triumphs and frustrations of AD-VENTURES 9 Bermudians. SCOTT CRAFTS 11 Our aim, therefore, is to be a ma­ ADVERTISING ASSOCIATES COIVIPTON LTD 13 gazine that will show exactly what the GERTRUDE FENDLER 16 resident of this Colony is like. Our art­ FOUNTAIN BLAKE 17 icles will always strive to reflect the SPYGLASS SAFARIS 18 pulse and pace of life at all levels of BERMUDA - ANOTHER WORLD 19 society in Bermuda. A MEDAL FOR WILLIE 22 FORMULA THREE 25 DEMOCRACY AT WORK AT WARWICK SECONDARY 28 EXPERIENCE IS THE BEST TEACHER 31 TREVOR THOMPSON - THE MUSIC MAN 32 FINANCIAL CONSULTANT ENJOYS NEW POST 34 GRAND OLD MAN OF PRINTING STEPS DOWN 35

FAME is published the first of each month. Their office is located 'n The Recorder Building, Court Street, Hamilton. Telephone 2-4366. All correspondence and Advertising Copy should be forwarded to P.O. Box 643, Hamilton 5. Price - Sl.OO per copy, with yearly subscrip­ tions available. Subscription: Foreign sealed - $34.04 Foreign unsealed - $19.92 Local sealed - $13.80 Local unsealed - $12.96 Printed Photo-Offset by The Engravers Limited, Mills Creek Industrial Park, Pembroke. COVER CAPTION - Members of Bermuda's FORMULA III, Terry Sergeant, Gary Bean and George Simons, top local rhythm and blues group who recently appeared at the Zodiac Palace. •*•••••••••••*•

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DECEMBER 1974/FAME 2 ^ditoxia LOOKING BACK- LOOKING

The year 1974 will always be remembered as the year ofFORWAR contrasts. In this year man has realiseDd the havoc that uncontrolled industrialisation has wrecked on the environment, the danger that the earth's resources are m, and that many people will die of starvation in undeveloped countries. Yet man continues to spend money on space exploration and nuclear arms races — while these problems go unchecked. People ..realised that values such as honesty and integrity had been forgotten as Watergate continued to erupt. Locally, Bermudians began to realise that they have been living charmed lives, as prices on both necessities and luxuries rose (and still rise), making us retum to basic priorities in spending habits. 1974 is probably the last year for life in Bermuda as we have known it. Govemment has already wamed that we are approaching a recession, that unemployment will continue to grow, and that money will get even tighter. All in all, the outlook for next year is not good. World wide inflation affects Bermuda, and it has placed a burden on us to maintain our present stand­ ards. In fact, Bermudians will soon have to realise that the only way we can cope with the economic difficulties caused by the rapidly changing world conditions is to stick to simple values and to use restraint in spending. If it is tme that behind every cloud there's a silver lining, then 1975 — with all its promise of depression and hard times — may be just what we need in order to better our spiritual selves. For we shall have to become more resourceful, more dependent upon our­ selves and responsible. Looking at it this way, 1975 just might not be a bad year after all.

DECEIVIBER 1974/FAME 3 Advertising Agencies AARDVARK ADVERTISING LIMITED By JENNIFER SMITH

easily recognisable symbol, adding a touch of whimsy to their stationery and offices. Recalling why he opened his own agency, Mr. Hinds, who was previously with Advertising Associates, noted, "At that time Advertising Associates were the only full-service agency in this business. There were a lot of other people in the business but they didn't have the full service that Advertising Associates had, so I felt that there was a vacuum. Mr. Hinds first opened for business on the second floor of the Intemationai Centre (where he is still located) in an office one third the size of his present space, and with one $6,000-a-year account. He says, "Since then, we've been pleased that we've picked up some very fme accounts." Aardvark handles L. P. Gutteridge, W. M. Bluck, Pearman and Watlington, Bermuda General Agency and Castle Harbour Hotel among others. The personnel at Aardvark increased to six with the addition of Mr. Keith Hart, who joined the agency one and a half years ago from Z.B.M. Mr. Hinds, who has known Keith Hart for some time, noted: "I feel he is a great asset to the company, but we are still small and we're going to keep it small." Explaining what he means by keeping the agency small. Dusty Hinds said, "we are currently handling 20 accounts, and there's a limit to the size that we can grow because we have imposed a mle upon our­ Dusty Hinds, head of Aardvark .Advertisinfi Agency. selves. We believe that to do a good job for our client The minute you walk through the fifth floor door we must become involved on many and various levels. of Aardvark Advertising Limited, you know that you Therefore, we are made aware of a lot of private in­ are in a place that is on the move. The unique glass formation that we must know to do an efficient job. door, the clever aardvark looking down at you and the "Since this is the case, if we're handling a client Playboy on the coffee table all proclaim the progressive- in one category, then it would be rather incorrect of ness of founder. Dusty Hinds, who in three and a half us to handle another client who is in the same category. short years has built his business up to where it is We are very aware of conflicting interests, and as we today. can only ethically handle one client in each category Aardvark Advertising Limited, named after tbe then we are naturally limiting our growth." African mammal whose body resembles a combination However, Mr. Hmds added that while their growth of other animal's parts, is as it name suggests: in a was limited in this particular way, they hoped that as class by itself. With 24 hours to think of a name for their clients grew, so would the agency along with them. his company, Mr. Hinds consulted his dictionary and OFFERING A FULL SERVICE ... as much as came across the word "aardvark", explained as "a they can without going into enormous costs, Aardvark totally weird animal, a conglomerate of many things considers itself a "problem solving advertising agency". that come together to make one thing." "Which," he Dusty Hinds explains, "I would like to consider Aard­ says, "is what advertising is, and so we felt it suited." vark as kind of problem solvers. It would be very In addition, the aardvark itself has become the agency's easy for us to produce handsome ads in the newspaper

DECEMBER 1974/FAME 4 .\yr. ///i/(/.< t inili rs.ii illi K< illi //./rf (l< ft) uhoiit one of their ui cniniti. that are artistic and lovely to look at; but it's quite deciding this. Dusty Hinds notes: " 1 take into Account possible that the ad wouldn't work — and let's face it, that if it's for the tourist market, then television would the prime reason for advertising is to communicate to be ridiculous because maybe only 100 tourists a week the public what the client has to offer and to motivate even see television; and it would be equally ridiculous them to buy the product or use the service." for a product for the local market to go into "Preview" Continuing, he noted, "one of the areas that is magazine, which local people hardly ever see." extremely important to us is that we're purchasing Continuing, he noted, "it is a very interesting fact something that is basically intangible and abstract. that Bermuda has more media per capita than any other We're using a great deal of our clients' money to country in the world. This is something that is in­ purchase time on television and radio and white space explicable to visitors who are in advertising: and be­ in newspapers and magazines, and it's a big responsi­ cause of this variety and abundance, it is a critical bility to ensure that this abstract purchasing does the thing to make the money do the job and go as far job." as possible. All of the media in Bermuda work, and Mr. Hinds breaks down the way that his firm goes work extremely well for the specific products and about doing this into four basic questions that they services. ask themselves: What are we selling? Who are we "The choosing of the media is very critical because selling lo? Where are we going to sell it (what media)? other than the Royal Gazette, every other media has and How are we going to sell it? Explaining these its own competitors. Duplication can be an extremely four questions, Mr. Hinds said. "Bermuda is a jewel expensive purchase. To avoid this wc have to analyse market with 55,000 residents and about a half million the readership or listenership of any one purchase that visitors. If the product that we're selling has special we make." appeal to visitors then the approach must be totally ADVERTISING IS AN INVESTMENT ... and different from what we would do if we were selling not just an expenditure believes Dusty Hinds. He said, it to Pembroke residents. "Many people think of advertising as a necessary "We have to analyse exactly what the product or expense that they can tie in with the utilities. But service is." he continued. "In many cases this is straight­ advertising is a very important part of any retail store forward and obvious, but sometimes it is something or service organisation and we would like to think lhal that must really be thought about." most of our clients think of their advertisements as an WHAT IS THE BEST MEDIA TO USF ... In investment and nol as money going oul of the window."

HECEMBER 1974/FAME 5 Quotmg one of his favourite sayings, he noted, "Advertising is like manure ... if it's put in the right RADIO CABS place at the right time, something will grow." BERMUDA Continuing, he said, "as far as retail stores are concemed, our job stops as soon as the body goes into Over 300 Radio Cabs the store. But if we have motivated someone to walk into a store with a check-book m their pocket because of an ad they've seen and they get there and don't like the look of the store, or the price is too high, or the sales staff put them off, the advertising is a waste. So there has to be total follow through in all areas so that all of these thmgs come together as a whole function." THE QUALITY OF THE LOCAL MEDIA IS EXCELLENT . . . (oMisidermg the size of the market) believes this advertising executive. Although he does 24-HOUR, ISLAND-WIDE CAB SERVICE note: "There is a great deal of inefficiency, poor transmission on occasion, and sometimes poor repro­ Specializing in duction. But considering that we're only 22 square miles and 55,000 people, we have excellent media and TOURS - AIRPORT - SHIP TRANSFERS facilities." Recalling that this was not always the case, Mr. LONG EXPERIENCE IN HANDLING Hinds stated, "the quality of advertismg m Bermuda GROUP TRANSFERS & TOURS 10 years ago was unbelievably bad. Many large businesses, companies and organisations did their own Main Office: Trott Rd. Hamilton advertismg. or left it up to the media. There was never any research or msight into the market. Then John White started Advertising Associates and came to FOR A TAXI grips with it by offering all the services possible in Bermuda and people soon began to see that what he DIAL 2-8181 was doing was a lot better than the ads they were getting. And over the years the efforts of this company contributed more than any other smgle factor to the increase in the quality of our advertising." 'Ar RESTAURANT and BAR -OR MEALS X -DVERTISING THAT SERVED DAILY M -EETS THE NEEDS OF TELEPHONE E -VERYONE 44)125

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DECEMBER 1974/FAME 6 FADS ADVERTISING AGENCY By JENNIFER SMITH

A//SS CHERYL ANS' ROWLING FADS Advertising Agency first came about as the and intended to stay in and make a career. Having FREELANCE ADVERTISING DESIGN STUDIO of graduated from the School of Visual Arts and the Pan Cherylann Rowling, a graphic artist who retumed to American Art School, both m New York, Cherylann Bermuda in 1970 and began working as a freelance worked in New York for seven years before returning artist out of her mother's house. However, she soon to Bermuda. realised that she needed more space, and so she moved ADVERTISING IN BERMUDA has changed into Hamilton to the Mechanics Building on Church since I went into business, states this young lady on the Street. She had been given space there by Dorchester move. "At one time it just didn't seem to be doing very Realty (then Malloy Realty) who allowed her to use much. I've noticed that since I've been in there com­ their office for six months. FADS is now located on peting with everyone else, a lot of improvements have the fourth floor of the Bermudiana Arcade, where they been made, and I like to think that it's in part because have been for the past two and a half years. I've brought some new ideas in and people realise that Cherylann has proved that FADS is "no passing if they don't get on the ball, they may be left behind." fashion", for although the agency may not have grown Stating her opinion on advertising in Bermuda, staff-wise, it has grown account-wise; so that it now Cherylann noted, "Advertising in Bermuda is getting handles some 10 accounts. better, but there is still a lot to be done and it could be FADS puts the emphasis on individual attention. even better." She really believes that there is a lot of As its lady executive says, "We can't offer our clients potential in the advertising field because she plans on a vast impersonal, machine-age organisation; but we further developing her company and becoming can provide exactly the individual service they require incorporated. She says, "I feel there is plenty of room to increase their sales in Bermuda." Continuing, she for expansion in this field." stated, "FADS is a complete service agency, offering Not only does Ms. Rowling feel that there is plenty ads for all types of media, public relations and con­ of room for expansion in this field, but she also intends sultations." to get her fair share of what there is. She said, "If I'm Ms. Rowling notes that she decided to go into busi­ after an account, or anything, if I'm determined enough ness for herself because it was a field that she liked and work hard enough for it, I will get it."

DECEMBER 1974/FAME 7 Being one of the few women in this field, Cheryl­ ann sneaks of what this has meant to her: "Really I think people have been very kind accepting a woman in he business. I think I've come a long way. I don't think anyone else even attempted to do what I've done in the way that I have, in order to get to the point I have today." BilNIIINIIINIINIIINIIINIIINIIINIIINIIIMllMlJiMlM Subscribe 1 Di to FAME IU F^iiiaillNiiiNiii^iiiaiiiyiiiNiiiNiiiaiiiyiiiaiiiaiir^

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DECEMBER 1974/FAME 8 AD - VENTURERS By JENNIFER SMITH I was approached by Moray Ridgeway about merging." Negotiations began and the actual merger took place m July of this year. A two-month transition period pre­ ceded the merging, during which time all of Mr. Ridge- way's accounts were transferred to Ms. Fraser. Ad-Ventures now handles such accounts as A-1 Supermarket, Gary Benevides of Bermuda .Shoppers Fair, and Ocean Press, Ad-Ventures is also the local advertising agency for the Bank of Bermuda, whose main account is handled by a Canadian agency. In just one year, Ad-Ventures has grown to handle some nine accounts. Offering a pretty complete service, Ad-Ventures sets up budgets, analysis markets, prepares ad layouts, radio and television copy, slides and black and white photographs as well as posters and print work. ADVERTISING VENTURE. ADVENTURE IN­ TO ADVERTISING, ADVENTURES — all of these thoughts are conjured up by the name AD-VENTURES; and sums up for its owners the meanmg: "Progressive experiences in advertising, for we are an adventurous agency." Located on Pitt's Bay Road, Ad-Ventures is a two-person operation, with part-time right hand person, Francis Adderley lending a hand where she's needed. However, Gaye does anticipate expanding Ad-Ventures GAYE FRASER, head of Ad-Ventures next Fall, after she has completely digested the new business that she has acquired. AD-VENTURES advertising agency is a combina­ Speaking of her field, Ms. Fraser said, "There are tion of two people's very different talents that came to­ two ways to approach an advertising problem: either gether when Advertising Consultants merged with Ad- on a weekly basis, or as a campaign." Giving an Ventures Design Studio bringing together Gaye Fraser example of what she means by this, Gaye Fraser cited and Moray Ridgeway. the case of the Bermuda Water Safety Council, "who GAYE FRASER, founded Ad-Ventures m Sep­ don't advertise all year round because people are not tember 1973, after workmg for Edmund Gibbons as using the water all year. If you're selling a service Advertising Manager responsible for 10 companies. She you might advertise periodically; but if it's merchandise went to work for Gibbons Company when she retumed you should do it on a weekly basis". home m 1970 after working m the United States for Most of Ad-Ventures' clients advertise on a month­ two years (one year in Providence, Rhode Island, and ly basis, and Ms. Fraser revealed that it is their policy one year in Boston). Recalling how she decided to go to do an annual Masterplan for all their accounts. This mto business for herself, Ms. Fraser said, "After three masterplan is used as a basis for monthly scheduling years I felt the need for a change, and since I'm used of advertismg. to being my own boss it was very difficult for me to ADVERTISING IN BERMUDA "really began consider working for someone else. I thought to myself: with John White and Advertising Associates," said now is the time to try it on my own." Gaye Fraser. Contmuing. she noted: "Bermuda is kind Ad-Ventures' first account was Gorham Lumber of a mongrel market because of our high standard of Company and within three weeks she was catering to living people are pushing their products, but I don't four clients whose total billing amounted to what she think that the listening and reading public is that was handling at Gibbons Company. Gaye Fraser notes, sophisticated. What we're doing here (advertising- "I was very grateful that the market was there and I wise) probably wouldn't be accepted in a large city; was being successful in the first month. yet it is more sophisticated than what you would find "So, I proceeded to analyse markets, organise with in a small town. the news media, and generally jump right in. By Sep­ "However," she explained. " I do feel that the tember, I felt that I had the four clients under control merchants have become more aware of advertising, not and was looking for another account. It was then that just as a means of sellmg merchandise, but also to

DECEMBER 1974/FAME 9 keep their name in front of the public." Continuing, she the middle-age group and if they want to expand they said, "I feel that establishing an image for the adver­ must attract the young people, and the decor of a tiser, through logos, etc., is very important. So that if store is very important to this." the public doesn't want the particular item that is being Both Ms. Fraser and Mr. Ridgeway are photog­ advertised, the advertisement itself will stick in their raphers; Moray Ridgeway having been a fashion minds." photographer. He now writes jingles for the agency NOT ONE OF THOSE advertising executives who and has to his credit so far the jingle for Ingham and feels that to be effective an ad must be large, Ms. Fraser Wilkinson and Gary Benevides. Background for the is interested in working with the smaller merchants, jingles comes from a group at Castle Harbour Hotel, whom she notes are also becoming interested in ad­ with Pam Brody as vocalist. vertismg. Gaye Fraser is a graduate of the Rhode Island School of Design with a Bachelor's Degree in Fine Art. SUBSCRIBE TO FAME She majored in Graphics and is very interested in doing more print work. In addition, there is another area that Gaye would like to explore. She hopes to be able to do this with one of her clients: a small merchant who is interested in co-ordinating his decor, stationery, and advertising. She says, "I would like to provide a com­ SIMMONS ICE-CREAM plete design studio eventually, including architecture and the design and print work that I already do." FACTORY GOING INTO BUSINESS TAKES NERVE Manchester Street., Somerset seems to be the conclusion says Gaye Fraser, who stated: "I've noticed that young people are afraid to go into business on their own. I feel that there's a great op­ Delivery through the Island also Ice for Sale. portunity in Bermuda for a designer of any kind. The public has become more design conscious. This con­ PHONE 4-1640 sciousness is flowing over into their homes and this is something I stress to my clients. They already have

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DECEMBER 1974/FAME 10 SCOTT CRAFTS

HILTON G. HILL 3rd. . . . partner at Scotts Crafts Limited prepares a promotional Managing Director William A. Scott B.A. at work audio-visual aid. with his camera. Scott Crafts on Bumaby Street offers layout, copy- Gosling Brothers (the Island's oldest business dealing writing, graphic design, commercial photography in wines and spirits). (brochures and ads), and jingles and films for TV and Since 1970 the Agency has been awarded virtually commercial productions. Known widely for their every govemment contract in advertising and public photography section, the general public is unaware of relations. These include the 1970 Bermuda Census, the the public relations services they offer. Hospital Insurance Plan, the Department of Education's Public relations, however, plays a major role in Amalgamation of Schools Scheme, the Department of their busmess. Guidance (counsel and guidance to Trade and Tourism's "Bermudians in Tourism" project, management on actions or policies which affect public the Social Insurance Contributory Pension Scheme, and relations goals), and support of marketing programme the 1974 Bermuda Race Relations campaign "Prejudice (including product or process publicity-news releases, Hurts." feature articles, case studies, audio-visual aids, and Scott Crafts has also been the public relations press, radio, and television coverage) are a part of this figurehead for the Bermuda Arts Council, and the 1971 operation. They also cover relations with mter- and 1972 Bermuda Summer Festivals. They have also national and local govemment. Their task here is handled the successful promotion of visiting artists like counselling and liaison with agencies or government the Staple Singers, the Ballet African, and Hugh officials whose policies influence the operations of the Masekela. client. This firm also conducted a marketing survey for A two-man team is the sole staff of Scott Crafts Lim­ Esso Standard Oil Bermuda; worked with an architect ited but versatility is the key to their success. Managing in designing the John W. Swan building, and more Director William A. Scott holds a Bachelor of Fine recently the interior decor of the Bermuda Provident Arts Degree from Temple University. His partner, Bank. Hilton G. Hill 3rd., holds a B.A. from the University Scott Crafts has now extended their business to the of Notre Dame (1963), and also did graduate studies Caribbean. They were recommended to the Jamaican in Sociology and Psychology at the University of Notre Govemment as public relations men for this year's Dame (1963-1965). Jamaican National Export Corporation conference held Eight years of teamwork has seen this company in Lermuda. handle a variety of accounts. These include the John Both Messrs. Scott and Hill were responsible for W. Swan Agency (one of Bermuda's largest real estate the pre-conference groundwork. They assisted in and investment firms), the Provident Trust Company gathering relevant business statistics and information in Limited, the Top Valu Supermarket, the Bermuda Fire order that the mission adopt the most intelligent & Marine Insurance Co., Ltd., the Clay House Inn, the marketing stance in their presentation to the local Bermuda Paint Co., Ltd., (manufacturers of the biggest commercial community. They, in fact, did most of the selling paints here), and one of their main accounts. public relations work involved in the project.

DECEMBER 1974/FAME 11 The conference was held at the Bermudiana Hotel from September 30th to October 6th. The mission was hosted by the Bermuda Chamber of Commerce and Mrs. Lois Browne-Evans. Honorary Jamaican Consul in Bermuda. The staff at Scott Crafts realise the importance of the Jamaican assignment, not only to themselves but as a building up of relations between their country and Jamaica. They are determined to go even farther afield and declare: "We eventually intend to offer an inter­ national service. We have started our outreach in the Caribbean area."

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DECEMBER 1974/FAME 12 Advertising Associates Compton Ltd.

By JENNIFER SMITH

JOHN WHITE, Managing Director of .Advertising Associates Compton, Ltd. with offices in the Bermudiana Arcade.

Texas he decided to retum to Bermuda. When he joined Advertising Associates, the firm had two accounts, and he had to act as general manager, artist, art director and copy writer. As a part of Advertising Associates, he introduced inany new methods into the business. His first such attempt was the mitiation of a newsletter, called "Graphic Directions", which focussed on local adver­ tising (or non-advertising). This newsletter not only severely criticised the efforts of advertising agents (or companies); but also offered suggestions aimed at improving the local ads. At first these suggestions provoked annoyance, but they got results for within three years the idea of advertising as a science had caught on. Mr. White noted that Advertising Associates was determined to destroy the notion that advertising was just a part-time pursuit; the Company hired full-time professional help and went about establishing Bermuda's first Advertising Agency. Mr. White assured us that while AAC was the first advertismg agency, there were advertising departments and individuals dealing with local advertising before AAC was established. The rest is history. With this forceful aggressive man at the helm, Advertismg Associates rose from handling two accounts to handling some twenty-four accounts within two years. AAC offered a full service, competently handling their own work load — designing COMMUNICATION AND THE REAL VALUE ads, domg artwork, writing jingles and scripts and all pF THE ADVERTISING DOLLAR are the two the work required for the different media — as well as biggest problems facing the advertising world in doing creative work for other companies. Bermuda. So believes John White, the man credited by In 1968, John White shephered Advertismg lothers in his field with bringing local advertising to Associates to even greater heights when he decided to where it is today. become affiliated with Compton Limited in the United Now the manager of Advertising Associates States. Notmg that, "I decided to join with Compton Compton. Ltd. (AAC). John White began in his chosen rather than with three other companies that wanted profession in 1962 as a Commercial Artist. Advertising to become established in Bermuda because of the Associates was only a year old when he began, and advantages they offered." John was one of those fresh new faces in advertising, As Advertising Associates Compton Ltd. John having just retumed to Bermuda from Texas. White had tumed the company into an intemationai An American, he was educated locally at Warwick organisation. In addition, as a member of the Academy before gomg on to college m Texas where he Compton family they were able to avail themselves of received a degree in Art. Following his graduation he the training programmes and expertise offered by the worked for the Texas Department of Health in their company. advertismg department. It was during this period that STAFF MEMBERS at AAC fluctuate between John White decided that advertismg was the career 12 and 15 members. There is currently a staff oi for him. It was a highly competitive market and his thirteen. They include: Art Department — Jackie work had to be creative. So, having made his mark m George, Ed Williams and Ramsay Gillis; Film Pro-

DECEMBER 1974/FAME 13 duction — Leslie Center; Media Control — Sharon ADVERTISING IS THE HEART OF THIS Pitcher; Radio Production and Accounts — Jay EXECUTIVE'S LIFE. Now a veteran in his field, Anderson; Accounts — Rosalind Roberts; and Account John White lends his knowledge to the few committees Executives — Keith Rothschild and John White. he finds time to serve on. His main interests being the Road Safety Council, the Civil Service Committee, and the Hamilton Rotary. He is the chairman of the latter. It was refreshing to see the enthusiasm radiated by this man who intends to keep his company creative even after twelve years. After all this is what advertis­ ing is about. John revealed that Advertising Associates is looking very seriously into methods of improving communication between various negotiating parties. He explained that he never places a customer's ad until he has had discussions, not only with the management of the company, but with the sales per­ sonnel as well. "Sales people know the customers, they i know the goods the company has to offer, and the section of the public that they are catering to," he stated, adding "this type of discussion enables us to get the job done and up to now, my clients are always satisfied." COMPARING BERMUDIAN ADVERTISING TO AMERICAN ADVERTISING, John White em­ phasised that such a comparison brought up the question of how much money was available in Bermuda to advertising agents. Noting that in the U.S. advertising budgets could rise as high as $30,000, he said, "In Bermuda that same job might be requested

RAMSA Y GILLIS 4rf Department with executive FRANCIS SPRING. . . AAC's receptionist/Secretary secretary, Chris Hark er.

i

DECEMBER 1974/FAME 14 Artist JACKIE GEORGE^efi about choosing the right colour for LESLIE center takes care of Film Production. her projecL to be done with only $3,000. This means that to cost a fee !" Bermudian advertising agents are limited in their Continuing. Mr. White commented. "We are still production even though their ideas may be just as attempting to convince our clients that public relations creative as any produced in the States." services are worth a fee. Some people feel that a Speaking out on an area that concems him in newspaper story is enough to inform the community of advertising. Mr. White said. "I feel that a great deal of any project." advertising money is being mis-spent, and that the They carry this same attitude over into the area media should be more responsible in its attitude. If of promotion. John White notes that some clients are the media offers free advertising services, they must ignorant of the value of promotion. He emphasised concem themselves with the value of the advertising that promotion is vital to advertising for a number of dollar." reasons: "One—Promotional techniques, skilfully THE ROLE OF PUBLIC RELATIONS IN employed, enable a person to leam as much as possible ADVERTISING is still misunderstood in Bermuda about a product. Two—Promotion can be built in such states John White when questioned about public a way as to sell the product; and Three—Promotion relations, promotional publicity, and the part they play can create an incentive to buy. in advertising. AAC itself offers its services in this "In short, advertising motivates a prospective area mostly on a purely educational basis. States this customer to buy. while promotion gives him an incentive advertising man. "Public relations is just not expected to buy." he concluded. "J^

For Fabrics and Custom Made clothes come and David J. Tannock visit General Trucking Services GLORIA'S Fashion and Fabric's. 'NO JOB TOO BIG ... NO JOB TO SMALL. Middle Road Dunscombe Rd., Warwick 7-23 Southampton Telephone: 1-2035 Phone: 80840

DECEMBER 1974/FAME 15 0

Gertrude arui her freinds cats, camera and dog Chios. DECEMBER 1974/FAME 16 Advertising Specialities FOUNTAIN BLAKE LTD By LOIS SMITH

Mrs. Mona O'Leary heads the Fountain Blake Ltd. staff Photo hy Ed Kelly Pountain Blake Limited on Parliament Street can Providence Line which has been dealing with custom offer you a choice of 30.000 personalised items to help emblematic jewelry since 1907. you sell your business. They operate on an exclusive MANAGING DIRECTOR approach to advertising where they can provide their clients with promotional aids. Managing Director of this busmess is Mrs. Mona This company imports various items inscribed with O'Leary. Caught up in her husband's accounting their clients' names and other information. Articles business for a number of years (Mr. O'Leary is a range from the familiar book of matches imprinted with Chartered Accountant), advertising specialities now a company's name and location, to calendars, key claims the majority of her attention. chains, decals. glassware, travelling bags advertising the Now it is meeting clients, assessing their budgets, Olympic Games held in Munich. Germany. They were fmding their particular area of promotion, suggesting also the suppliers for the CAST stickers (Caribbean ideas and delivering their finished products at their Softball Toumament) 1973. doors. Overseas conferences are a part of Mrs. O'Leary's Fountain Blake Limited serves their 200 customers life. "There is an advertising specialty show held m from the resources of 3000 suppliers. These companies Chicago (for the past few years), which spotlights many are based throughout the United States (napkins and ideas and gives me a chance to talk to other people in other paper novelties from Indiana; vinyl goods from my business." notes Mrs. O'Leary. Louisiana; decals from Missouri). They are also Fountam Blake s managing director is enthused served by suppliers in England. about her job and the vast opportunities that it offers. Two of their well-known supply companies are The company is in its fourth year and business demands Cross (responsible for fine pens and pencils), and The are met by her three sales staff. ^

DECEMBER •1974/FAME 17 Advertising, publicity, promotion all have their wommon bond in putting their customer's product out front. Bom in the cradle of modem progress and SPYGLASS nurtured by the ever-changing conditions that affect business and professional life around the world, the new profession of publicity in all its ramifications has in six SAFARIS decades or so. come to be an important fixture in our By LOIS SMITH natural alignment of useful occupations. Spyglass Safaris on Parliament Street deals in promotional aids. Bags of all shapes and sizes bearing company names, addresses, and products are Spyglass' contribution to advertising in Bermuda. The company is owned and operated by Mr. Eric Louckhurst. He has had 15 years of experience in dealing with paper products while working for the Paper and Forest a Exports in Canada. There he dealt with fifty different products and worked in some of the largest forests in 0 the world. His job also allowed him to travel extensivelv in Europe and the West Indies. Spyglass has 600 bags from which their customers can choose. They range from a stamp bag (1^ inches by li inches) to 6 feet by 6 feet. The bags are offered in both paper and plastic. Specialists in the bag business, this company is really a Packaging Centre. They are the manufacturers' agents and distributors for every conceivable type of paper goods. They offer paper millinery, shopping and specialty bags, polythene handled drawstring and high density bags, holiday, special occasion and year-round gift wraps. The promotion pitch here is that these goods are custom designed, colour co-ordmated and printed, embossed or stamped to suit any business. Main suppliers for the goods are firms from Hong Kong, the United States of America. England. Belgium, and Germany. Spyglass was opened in Novembr 1972. Talking of his related services he noted that he supplies restaurants with all of their paper and plastic needs (from napkins to swizzle sticks.) He also offers automatic tape dispensers for the office and printed tapes of all types. Mr. Louckhurst is assisted by his wife in this Eric LouckhuTst shows the size range of his custom made venture. paper bags.

Somerset has a relaxing and r CHICKEN COUP RESTAURANT unique atmosphere. South Shore Road, Paget Phone 2-7693 Make it a must to wine at Open from 11 a.m. to 6 a.m. 0 CHARING CROSS Take our Orders ?5 Cambridge Road, Somerset Reasonable Prices Hours 10.00 a.n. to 10.00 p.m. and Phone: 4-1096 good tasting food.

DECEMBER 1974/FAME 18 BERMUDA - ANOTHER WORLD By PATRICIA SWAN, Junior Reporter Cilia is a medical secretary and does not plan to change her career. Her husband (yes, she's married) is an Electrical Technician with the British' Rail and they have no plans for an immediate family. "I am enjoying my freedom," Cilia emphasised. *I love to cook," she said "mostly dishes from home. I sew as a hobby, read, and love to follow fashions as long as they don't get too far out." "My plans for the future are still a bit uncertain. My husband and I hope to go to New York next year to visit some friends and who knows we just might end up staying. We can stay there for two years and still *C -mm have the option of whether to stay or retum to England. "While I've been here I've done some sightseeing and mostly night clubbing with some friends. I just love it here but it's too expensive." "I have travelled to France and some other places in England but none of them have impressed me as much as Bermuda. What do I think of Bermuda ? Bermuda is another world just like the song says."

Better Shoes For Less Money

VERGE LLA GORDON FOOTWEAR FOR MEN WOMEN AND CHILDREN "Cilia" Gordon came into the office and immedi­ ately her radiating personality lifted me from my midaftemoon dumps. She flashed one of her warm THE COUNTRY smiles at me and I took to her immediately. Cilia had been in Bermuda for two and one-half SHOE SHOP weeks staying with Mr. and Mrs. George Roberts of CHURCH ST. EAST MIDDLE ROAD Parsons Road, and had been having a good time. HAMILTON SOUTHAMPTON Originally from St. Kitts. Cilia has been living in England for fifteen of her twenty-four years. "I like living in England. I feel that it is my home. My father went over first, a year later, my mother and then O<> us kids. At first it was awful. We spent two weeks <• on the boat and when we finally reached England we <> were ready to go home. My father met us at the train AMY^S DRESS SHOP i> station m Birmingham, with coats for all of us. Imagine COURT STREET, HAMILTON O leaving a tropical island and then being dropped onto Phono 2-5532 an mdustrial city like Birmingham. It seemed dirty z and dismal but we soon got used to it." <• Prop.; Amy Simmons I was only nine then and I attended Cherry Wood Secondary. There wasn't much to do on the recreational <• Business Hours 9-5:30 <> side, mostly on weekends we would all get together and <• <> <• <> party. That's all we did, dance!"

DECEMBER 1974/FAME 19 CHRISTMAS IS A TIME FOR GIVING AND THAT IS WHY FORMAT IS GIVING A CASH DISCOUNT RIGHT UP UNTIL CHRISTMAS. This special includes everything — special order carpeting, in stock carpeting, living-room sets, dining-room sets, bedroom suites, end tables, coffee tables, bars, lamps, 0 wall units. Design services available.

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Cfjrigtmas! IBlesisiingsi

Our reverent wish is that our many friends will find in this

Jusl as Christ's glorious coming made Christmas all the hope and joy 0 Chrislmas day blessed, may the com ing of of that most wondrous night. each Christmas bring the beauty of 0 Christ's love to you. REV. DR. G.C. SMITH REV. JOHN BRANDON &c Congregation of The New Vernon Temple AME Testament Churches of God

DECEMBER 1974/FAME 20 SAME TUNE, SAME WISH, ...FROM OUR B£5T WISHES SAME WORDS! ENTIRE STAFF REJOICE I May you hive great To our many friends and A joyous ChristtiMt Our Sincere WUh«§ happiness every hour of customers, we extend very to evtryont! for a Happy Ckritlmat thia Christmas Season. best Christmas wishes. BERMUDA CONTRACTORS SEAMANS REFRIGERATION SERVICE SERVICE LOYALTY INN From The Management and staff Felix .4. Richardson, to our many friends and custo­ Clarence St. IVlangrove Bay mers We extend every best St. Georges. numoM H«»D OF net Somerset Christmas Wishes.

We wish you aiMl ALL THE BLESSINGS CURLEY'S CLEANERS MERRY CHRISTMAS your loved ones Slip Gate, St. Georges May ioy remain with you all the ioys of OF THE SEASON! a Merry Christmas! The Management of throughout the year... Curley's Cleaners Well­ LIBBY'S ington, St. George's, DOTTY'S UNISEX ZUILL'S DRESSMAKING Beauty Centre, King Street, LIBBY'S wish their Customers North, Hamilton Church Street and Friends a Very Hamilton LIBBY'S FROM: Dorotiiy Matthews Merry Christmas and a & Staff. Happy New Year.

/rom our entire itaff At Christmas.., May tha iplril of this glorioiu teoMon PEACE ON EARTH, "DECK THE HALLS SEASON'S bring peace and GREETINGS GOOD WILL TOWARD MEN. happinau to you. WITH BOUGHS OF HOLLY" To my Customers from And Be Very Merry! Beautician DARRELL & SEAMAN SANDRA STOWE CITY VALET SERVICE JENNY'S NEEDLE AND Reid Street East, THREADSHOP Zuiirs Park NORTH HILL Hamilton Cnr. Court & Reid Streets Smith's Parish PEMBROKE EAST Hamilton

DECEMBER 1974/FAME 21 By JENNIFER SMITH

The month of November was the high pomt of never really been involved in a play of this size. the Studio Foundation for The Arts' Year, for this Sharon Davis is a student at Mount St. Agnes. She was the month that they presented their major produc­ made her City Hall debut with the Studio in "Moon tion at the City Hall Theatre. All year the Studio on a Rainbow Shawl", she has also acted in a Studio builds toward this point by presenting workshop pro­ Workshop production and is active in the National ductions that enabled their members to get acting and Youth Theatre. production experience. Newcomer Irving Ingram, played the part of The play chosen for this year was "A MEDAL CAPTAIN. Mr. Ingham is a Marine and Aviation FOR WILLIE", by WILLIAM B. BRANCH, and Qaims Supervisor who was trying his hand at acting had a cast of 19. the female parts were double- for the first time. A Libra, he notes that he hopes his cast thus allowing as many female members as possible acting will be "dyn-o-mite." to participate. The play was directed by the Studio's The part of GENERAL was played by John Artistic Director, Carol Ann Blakeney Furbert, and Home. Mr. Horae is the Chairman of the Theatre ran at the City Hall for a period of two weeks. Author Section of the Studio Foundation. He has appeared William Branch, was in Bermuda for the opening. numerous times on the local stage, both in Studio The play centred around the presentation of a productions and in a Theatre Guild's production. He Distinguished Service Medal to Willie Jackson, a black has also directed a number of workshop productions, boy from a small Southem town, who died while fight­ his latest being "Strictly Matrimony." ing for his country. Making sure that things ran smooth­ Veteran actor, Leslie Spenser, player the part of ly for the play was Production Manager, KEITHLY A. the BARBER. He has been a member of the Studio DANIELS. He was assisted by GILDA FURBERT, since its beginning and during that time has served as Stage Manager; EDWARD SIMONS, Assistant Stage Vice-President of the Foundation and on the Found­ Manager; LEONARD "Fluffy" DANIELS. Lighting; ation's Executive. Presently he serves on the Executive HIRAM EDWARDS. Sound; EDNA LE MAITRE of the Theatre Section of the Studio. He has appeared and FREDA SANGSTER. Costumes; MARILYN in numerous Studio productions including "Raisin In WADE and DOROTHY GORDON. Properties; The Sun", "Ceremonies in Dark Old Men" and in JENNIFER SMITH. Publicity; JEANINE DOWLING. workshop productions, his most recent being "Strictly Make-up; RUTH THOMAS and PHILIPPA BURKE. Matrimony." Offstage he has worked as house manager House Managers; and JUDITH ANNE ASTWOOD. for "Young. Gifted and Black", and assistant set Programme Design. designer for "Moon on a Rainbow Shawl." Cast for the play included both veterans of the Lawyer, Charles H. B. Vaucrosson, played the local stage and newcomers. Playing the part of Taylor, part of the CUSTOMER. He has had previous stage was Lee Johnson. Lee has been a radio and television appearances with the Gray's Inn Dramatic Society m broadcaster since 1962. he has been associated with London, England, and also while studying at the several Studio productions and appeared on the stage University of Westem Ontario and at Pickering College in 1960 in T. S. Elliot's "Cocktail Party", and in 1961 in Canada. He has shown his versatility by his in Oscar Wilde's "Lady Windermere's Fan". He also Participation in a parents' function at Mount St. did the sound and Sf>ecial lighting effects for "Gaslight." Agnes/Academy. This was his debut with the Studio Double cast for the part of MRS. JACKSON were and hopefully it will not be his last. Aurelia Burch and Waveny Bradshaw Bean. Mrs. Gary Phillips played the part of the EDITOR Burch has been a member of The Studio from its Mr. Phillips has been a member of the Studio since earliest years and made her first stage appearance in 1959. during that time he served as Chairman of the their production of "Lady Windermere's Fan." She Theatre section and is presently vice-president of the has also had major parts in the Studio's productions Foundation. Mr. Phillips is a graduate of the of "In White America". "Raisin In The Sun", and Sorbonne. Paris, and is presently the French teacher at "Amen Comer." Waveny Bean is well known in the the Berkeley Institute. field of gospel singing, having sung with the GOSPEL Cyril Millet played the part of the REPORTER. MESSENGERS, the WAVERLY B SINGERS. BERNICE was played by both Barbara J. Although she has appeared in church related dramas, Astwood and Laveme Johnston. Laveme. who has this was her first major acting experience. never been involved in theatre before, noted that she Both Sharon Davis and Patricia Taylor played has leamed a great deal since being involved with the the party of LUCY MAE. Patricia Taylor is the leader Studio. B. J. Astwood joined the Studio in 1972 fresh of the Soul Inspirations, a gospel group, and is there­ from New York. She has appeared in "One Last fore no stranger to audiences although she has Look". "Mother and Child", and "Moon on a Rambow

DECEMBER 1974/FAME 22 Shawl". A teacher at the Govemment Nursery in Secondary School, his previous acting experience has Paget. Mrs. Astwood is currently working on a Masters been in school plays. Degree m Educational Theatre, she has also directed DIRECTOR, Carol Ann Furbert. has been a children's participaticm play. involved in theatre from a young age. She developed Well known as "Cousin Juicy". Derrick Symonds. her passion for theatre even more at Prospect Secondary played the part of the MAYOR. Mr. Symonds is the School for Girls under the direction of Carole Hill, and Radio and Television Production Manager for Capital determmed to become a teacher of speech and drama. Broadcasting Company, he is a former member of the She retumed home from school in England and soon vocal group the "Ebb Tides" and performed in musical found herself involved with the Studio Theatre (as it productions both locally and abroad. This was his was then known). She has had major acting roles in first acting experience, although he has often appeared "A Raism in the Sun". "Galileo". "In White America", in front of audiences in his capacity as official M.C. and "To Be Young. Gifted and Black", as well as in for the Miss Bermuda Beauty Pageant and as Master numerous workshop productions. of Ceremonies for local music shows. Mrs. Furbert was appomted as a Member of the Robert Horton played the part of White Boy in Bermuda Arts Council in 1972. and as a member she the production. Head of the English Department at the was given the responsibility for youth and was instru­ Berkeley Institute. Robert has appeared on the City mental m the formation of the National Youth Hall stage with the Studio's production of "Moon on a Theatre. She coordinated and directed their first effort, Rainbow Shawl". He regards his 1971 production of a summer workshop production entitled: "I am My "Watu Wazuri" at Berkeley as a highlight of his Brother's Keeper". In 1973. she worked with teaching career. renowned New York Du-ector. Shauneille Perry Rider, President of the Studio Foundation. Charles H. on "Moon on a Rainbow Shawl" as stage manager. Jeffers. played the part of the PRINCIPAL. Mr. With all of this experience behind its director, "A Jeffers has appeared in numerous local productions, Medal for Willie" couldn't help but be a success. Mrs. both workshop and at the City Hall, his most recent Furbert is also the Artistic Director for the Studio appearance was in the workshop production of Foundation for the Arts, a position she has held for "Strictly Matrimony". the past two years. The part of Mr. JACKSON, was played by Max Paul who is from Haiti, and who is currently research­ ing for a doctoral thesis on black Bermudians. Lloyd Williams played the part of the Janitor. A professional musician. Lloyd is active in the Musicians' Glonys' Beauty Studio section of the Studio Foundation, but this play represents his first acting experience, but he is no KING STREET. NORTH stranger to the stage having performed in concert as a solo flutist with the Liberation Dancers and the New Music Concert on Z.B.M. television. He is a member of the executive of the Bermuda Federation of Musicians and the Studio Foundation. The part of the JANITRESS was played by both Nelda Simons and Carol Smith. Nelda Simons is per­ sonal secretary to Mr. Charles Vaucrosson. She made her debut with the Studio in a one-act play staged in November. 1973. Nelda hopes to one day write a play good enough for Studio members to perform. OPERATED BY GLENYS Carol Smith is a secretary with North American Life Insurance Company. She has been a member A graduate oj of the Studio Foundation for the past three years, but the Marvel School oj Hair Dressing this play was her first attempt at acting. The part of the SUPERINTENDENT was taken Toronto, Canada by Melvin Bean. Mr. Bean is quite well known in theatre circles. He has had major parts in Studio pro­ An Expert at Perm Strate. ductions, both workshop and at City Hall. His most Also Specializing in Cutting, Styling, recent was in "Strictly Matrimony". Permanent Waving, and Scalp Treatments. Willard Burch took on the part of BUDDY. The SHOESHINE BOY was played by Terry Burgess. Fifteen-year-old Terry is the son of Mr. and Mrs. Winters Burgess. A student of St. George's

DECEMBER 1974/FAME 23 MEMBERS OF THE STUDIO IN REHEARSAL

DECEMBER 1974/FAME 24 FORMULA THREE BY JENNIFER SMITH

GEORGE SIMONS TFRRY SERGEANT GARY BEAN

Y _

FOR.WL'L.4 /// poses with some of the hardware they won as Bermuda's No. 1 Group in J.B.J. Talent Agency's Battle ofthe Groups.

DECEMBER 1974/FAME 25 Bermuda's own FORMULA 3 have just added Also while in Philadelphia. Formula 3 appeared another first to the history that they are making in the on "It's Here", a popular television show hosted by rhythm and blues field. They became the first local Jerry Blavag. They also travelled to New York to rhythm and blues group to headline at Bermuda's attend a Press Party given by Blue Magic when they biggest nightclub. The Forty Thieves, when they received their gold album, where they met: Soul Train's opened at the club in November. host. Don Coraelius; Aretha Franklin; and Tony The magic FORMULA — George Simons. Terry Sylvester of the Main Ingredient. Sergeant and Gary Bean — first got together in THE THREE January 1973. They had all been members of other GEORGE SIMONS began his singing career in groups that had broken up. but their desire to continue the church. He was a member of Veraon Temple's singing led them to each other and to a career that, Youth Choir, and with them had travelled to many so far. has seen them appear before audiences both parts of the United States. While singing with the locally and abroad, and cut a record album soon to be choir, he was approached by a member of the YOUNG released. AMBASSADORS (a rhythm and blues group) and As the Number 1 group in Bermuda (they won asked to join them. Singing has always been George's the 1973 New Comers Contest and the 1973 Battle of dream, and as a member of the Young Ambassadors the Groups Contest), they made their first trip to he appeared in the 1970 Battle of the Groups Contest Philadelphia along with their manager. Melvin Joell (where they placed Sth). and in the 1971 Battle of the of J.B.J. Talent Agency, to appear at the Cadillac Club. Groups Contest (where they placed 2nd.") The invitation came about through Fashion Plate Payton Soon after this, circumstances changed and the then manager of the Cadillac Club, and the experience group went their separate ways — George's path led gave FORMULA 3 the opportunity of working with him to Garry Bean. Terry Sergeant, and FORMULA 3. the STYLISTICS' band. While in Philadelphia, the group was also able to Bora under the sign of Pisces. George has been renew their friendship with Bobby Eli, lead guitar with described as the comic of the group and as the spokes­ MFSB, and now FORMULA 3's producer. This man. However, he insists that he is "basically a shy proved to be a good move for the three, for Mr. Eli person". Although his main ambition is to be a introduced them to WMOT Productions, who* in tura professional singer. George notes that he would like gave them an audition. As a result of this audition, to get into acting. This second tenor plays the drams WMOT began negotiations for a record label for and intends to learn another musical instrument. In his Formula 3. Their first album, to be preceded by a spare time he gets enjoyment out of cleaning his car. single, will be released under the AvCo label. This is Most of the choreography for the group is made up by the same label under which such groups as: The George. Stylistics, the Soft Tones and Little Anthony and the "Travelling abroad and watching other groups Imperials record. record has been the greatest experience I've had so far." FIRST ALBUM says George. "It has taught me a lot about what goes Formula 3 retumed lo Philadelphia during the on in a recording studio, and watching other groups middle of November to finish recording for their first perform has given us a lot of insight into how we album. Two of the songs cm this album will be should act on stage. We don't try to copy other groups; produced by Norman Harris. While two of the songs but learn from their professionalism. on the album were written by Al Felder, and one by TERRY SERGEANT adamantly states that his Formula 3 member, Terry Sergeant. singing career began at the age of three, when a SECOND TRIP neighbour heard him singing "Let the Sunshine In", This first trip to Philadelpnia gave Formula 3 out of his window and give him three pennies for it. added determination to become professional singers, From then on. he notes. "I tackled many musical and so they returned to Bermuda to prepare for a retura instraments and mastered none." He didn't get back trip. While here, they formed their own 12-piece into singing until he became a student at Sands band under the leadership of Stephen Hinds, (who also Secondary School, where he and some friends got accompanied them to Philadelphia). Together they did together to sing in a school talent show. a show with Blue IVlagic. the Manhattans and Zulema; This was a turaing point, for out of this came the as well as a show with Mandrill. YOUNG AMBASSADORS, with whom Terry sang In September of this year, they returaed to before becoming one of Formula 3. He recalls. "The Philadelphia and while there, did the back-up vocals for Young Ambassadors appealed to very young people, new single WMOT artist. Darrell Grant. Doing these but we didn't really accomplish anything. So. when back-ups may prove to be a lucky break for them, for some of the members left. George and I got together top recording star. Stevie Wonder, heard the tape. He with Gary and formed this group. was impressed, asked who they were and negotiations "We're like a family." says Terry. "I've grown to are presently underway for a possible tour with him love those two through working with them and finding for Formula 3. out what they're like, and what I'm like. We have

DECEMBER 1974/FAME 26 grown together. A Libra. Terry also sings second Of what Formula 3 has accomplished so far. tenor with the group, he enjovs playing tennis, the bass Gary says, "I'm surprised at what we've been able to guitar, writing songs, and girls; he describes himself as accomplish with the group. I'm happy about it and a "confirmed bachelor". looking forward to going even further." The quiet one What does he foresee for the group? "I feel that of the group, Gary notes that they seldom have if we stick with it. we will eventually go someplace. arguments because whatever problems they have can Bermudians like us. want to do something for be settled through talking. Bermuda. I'm hoping that our first record will be a Of his experiences with the group, Gary said, gold one. We want to be pace setters for Bermuda for "Travelling has shown me the amount of hard work all the groups to come." The tallest member of the that goes into recording." group. Terry firmly believes that "you can make it if THEIR BAND you try." He notes a lot of hard work has gone into When Formula 3 do a show they are backed by getting us this far. and I'm grateful to Melvin Joell, their own band. Leader Stephen Hinds plays organ, our manager, who has been with us through thick and piano and clarinet. Other members are: Rupert Hinds thin." — bass guitar; Kevm Maybury — drams; Dave GARY BEAN'S versatile singing talents have beer, Blakeney — guitar; David Durham — congos; Eric entertaining Bermudians for some time now. Gary Simons — 3rd trampet; Philip Doars — 1st trampet; started out singing at Bethel A.M.E. Church — where Ronald James — saxaphone; Julian Hinds — trombone; he still sings with the Male Voice Choir — at the age and Darrell Simons —organ. -^^r of seven. This 5'8" Taurus, is also the Founder- Director of the ELEVENTH PSALM, a young giris Gospel singing group. A carpenter by trade. Gary enjoys fishing, boating and building boats. [— -OR A first tenor. Gary began singing rhythm and blues ^\ -DVERTISING THAT with THE UNIQUES, a group which later changed their name to THE BROTHERS UNIQUE and M -EETS THE NEEDS OF became the island's Number One group, a position they held for some time before finally breaking up and -VERYONE going their separate ways.

4i

"GOODTIMES" BAND appearing on Monday, Wednesday Friday and Saturday

DECEMBER 1974/FAME 27 Democracy at Work at Warwick Secondary

Members ofthe Student Council meet in the library, left to right they are: Larry Anderson - President; Miss Cox - teacher; Anthony Stvan; Jerome Campbell; Steve Lacey; Michael Smith; Randolph Horton - Assistant Head; Mrs. Somersall - teacher; Leslie Veney; Laquita Taylor; Noreen Trimm; Debra Easton; Belinda Simmons; Cheryl Ann Whitter; Debbie Hollis and Beverly Easton.

By JENNIFER SMITH WARWICK SECONDARY is a school on the were sure that somethmg of this sort could work in move. Its students show pride in their school, there's Bermuda, and so they began plans that culminated in a new respect for each other growing between teachers an "election" on September 24th to establish the first and students and there's better working relationship student coimcil. all around. What happened? Well, the students are Miss Cox notes: "We wanted something that would now more involved m the running of the school due get the students involved with what was happening in to the new student council, formed m September through the school and that would create a better school spirit. the work of two dedicated teachers. Mrs. Somersall and Of course, with this spirit we hoped for more interest Miss Cox, m academic work". Added Mrs. Somersall. "a student FAME Magazme visited Warwick Secondary and council is good training for people who want to become met the enthusiastic young people who make up the active in community life, for it involves cooperation school's first coimcil. We listened to them as they ex­ and working together". plained, with new-foimd confidence, the make-up of the SELECTING A PRESIDENT FOR THE council and what it means to them. STUDENT COUNCIL was a job for both students and A YEAR OF PLANNING went into the formation teachers. The teachers first submitted the names of 12 of this student council. Both Miss Cox and Mrs. Somer­ people whom they felt would do a good job as presi­ sall are from the United States where they were ac­ dent; from this list, the students chose three students tively involved in the student councils that are an inte­ whom they felt could do the job. The three candidates gral part of the school systems there. These two teachers for president (representing three parties), chose their

DECEMBER 1974/FAME 28 ranning mates and their campaign managers, and began The students are looking to us to see what they should canvassing the school for votes. The actual campaign be like." lasted for three days, culminating in an Election Day. SUMMING UP THE GENERAL FEELING of complete with rally and speeches. Voting, by secret members of the student council. Larry said. "It makes ballot, took place in a voting booth. us see the importance of responsibility, and makes us The two losing teams now form the STUDENT better persons as far as being mature is conceraed. COURT — an integral part of the student council We've learaed that we have some great teachers who which functions as a disciplinary body for students who are sincere and are doing everything they can to help have committed some kind of offence. the school." TWENTY-FIVE STUDENTS MAKE UP the PRIDE NOW SHOWS in the faces of the mem­ student council. They include class presidents from the bers of Warwick Secondary School's student council 3rd. 4th and Sth years as well as representatives from as they announce: "Warwick Secondary is a great school the 1st and 2nd years. All members of the student not a dump!" <^ council act as monitors in the hallways. Explaining the functions of the student council further. President Larry Anderson noted: "We act as spokesmen for the students. If they have a problem they The wardrobe you have in mind, whether can't solve, we can take it to the authorities. We also Dressmaking - Alterations - Tailoring can act as Prefects and see that law and order is kept in the be yours by visiting school and that everything is ran smoothly." Continuing, he said. "We also organise fund-raismg functions so 3f that we can improve our facilities." The council is hoping to also organise the school's first prom. EVERNELL'S Jf KEEPING A CAMPAIGN PROMISE that he FIT & FINISH Jf made. Larry and other members of the council are M Jf presently working on getting a new school uniform ^ EVANS BAY, MIDDLE ROAD. SOUTHAMPTON accepted. Students have expressed a desire to wear pants ^ Business Hours 9.00 a.m. - 5.00 p.m. to school since they are more practical and convenient. ^ •••••••••••••••••• Jf To this end. the council is currently discussing with teachers and parents a design for the uniform which includes pants (no cuffs), a vest. A-line skirt, and jacket. The new uniform would be worn with the traditional white shirt and school tie. GETTING THEIR PEERS TO ACCEPT them as a responsible body did not happen overaight; but they're being accepted more and more as students see them carrying out their functions and living up to their promises. Miss Cox notes. "The students had to adjust to having their peers in charge." Council members agreed. "Some of the students have changed and show respect, but we are still having growing pains." ASSISTANT PRINCIPAL. Randolph Horton. notes that he has definitely seen changes in the school WHEN IT COMES TO LIGHTING through the student council and feels, "they are doing WE KNOW WHAT WE'RE TALKING a great job". ABOUT. Explaining what he has learned since being a member of the student council. Larry says. "It's a great experience, especially the election. Being on stage and talking to an audience, it's made me realise that I can THE' stand up and talk without being afraid of anyone." UNIVERSAL ELECTRIC Agreeing, fellow councilman. Michael Smith said. LIGHTING CENTRE "Since the student council has been formed, the school Bermuda's largest selection of lighting has come closer together. We're like a family now and fixtures and supplies. Located on we find that those pupils who used to be hazards to the Serpentine Road adjacent the Sheltered school have calmed down and got themselves together." Workshop. Other council members feel that. "In order for us Phone: 2-5660 to show an example, we have to be together ourselves.

DECEMBER 1974/FAME 29 "Born is the King of Israel" to bring May the joys oi Christmas ioUow the blessings of everlasting life to mankind. you throughout the coming year .. Pembroke Hamilton Club Somerset Cricket Club

Christmas Blessings

All e e e

May your gift at Christmas be peace Wishing you — our friends — and your treasure in the new year. the happiness of Christmas time! St.Georges Cricket Club V.L'S Self Service. Court Street, Hamilton DECEMBER 1974/FAME 30 Experience is the Best Teacher By PATRICIA SWAN, Junior Reporter

Down on the corner of Court and Reid Streets bustling around in her workroom is a petite but also tenacious young lady successfully ranning her business. Jermy's Needle and Thread Shop has been in operation for fifteen months and proprietress Jennifer Lightbourae feels that it is catching slowly but surely. "I never had to sew. it's just something that I always wanted to do. My mother. Mrs. Ethel Light­ bourae. used to sew. I would watch her and I suppose I just caught on. "My formal trainmg starfed at Prospect Secondary School. I then went on to The Meyer School of Fashion and Design in New York. I took fashion design, draping and grading. That is adjusting a pattera to make it either larger or smaller. I was in the States for four years and between travelling and school. I got •to meet many important pople in the field of fashion. When you are around these people, you tend to feel a bit awkward. You know everything since you have just come out of school, but it's just that bit of something that comes from being in the business for a period of time that makes them seem so much more superior. It's not an easy job. People just assume that you 'love' this type of thing. Being in the business of mak­ ing clothing for people is a job that you can leara from experience. It's really difficult right now because I am making everything from sportswear to children's clothing. Sometimes people come in and they want some­ thing vefy simply done; but which, on the other hand, JENNIFER LIGHTBOURNE is very time consuming. It would be very expensive for them and not worth it for me because the amount of money that I would have to charge them would not pay for the time and trouble that it would be for me A new and wonderful way to look right now ... to do it. and through the winter. "I would like to specialise in one particular area. I have undertaken outfits for entire wedding parties and I even did some fashions for the show that Judy Hooded Pants Suits Fashionable Shirt Jackets! Richards put on. Although I do sew a lot of the frilly, Blazers Jeans Shirts & Jackets etc. filmy things that ladies like. I prefer to sew tailored articles. I love makmg men's fashions and suits for ladies. ISACC'S ENTERPRISE In the future. I hope to travel to Europe. I think Washington Mall, Church St. Level that every designer wants to go to Paris. But right now Phone: 2-6875 I want to progress and develop a real pride in my work and that will lead to real success.

DECEMBER 1974/FAME 31 REM

The Music yan

By PAT SWAN, Junior Reporter sound, putting out 450 watts of music, and makes his Most disc jockeys come across as being energetic, way. profuse talkers who are forever pouring out rhyming "I have plaved just about everywhere. The only phrases and jingles. The one who walked into my place that I haven't played that 1 can think of off-hand office strack me as being so different that I was eager is Somerset Cricket Club." to hear his show. He tries to carry a wide variety of music ranging Trevor Thompson is not that much of a talker for from the 'oldie-goldies' to reggay to jazz and present a disc-jockey, but then again music is the most day music. How does he feel about having to work important thing as far as spir.ning records go. when people are partying all around him? Music is his hobby, and after coming to Bermuda "I don't really mind." he .says." I get a lot of three years ago from Jamaica on a contract, he enjoyment from the music and watching people enjoy­ decided to get involved in his favourite pastime again. ing themselves. Mo.st of the time 1 do a show 1 Trevor has been in the printing trade alternate with a band and p.et a little time to socialise for .seventeen years and will never leave it for anything and dance. 1 don't want to seem stuck up but. on the else. other hand. 1 can't make it a habit either." In Jamaica, Trevor owned his own discotheque He has no other hobbies, and is not involved in and always drew large crowds. After winning a disc­ any sp

DECEMBER 1974/FAME 32 Financial Consultant Enjoys New Post

By Lois Smith

Mr. Nearon also noted that Rego Ltd. is encouraging amortised mortgages. The conventional mortgage does not allow for quick payment of the principle which sometimes can stretch out to IS to 20 years, and still the principle is not paid. With the encouragement of amortised mortgages. Mr. Nearon feels that not only will this plan help the mortgagor, but will also result in increased circulation of money within the economy and. consequently more mortgages will be able to be financed. Leon's business experience has been varied. He has worked with the Bank of Bermuda as a Trast Accountant. While in that position, he was responsible for maintaining over twenty sets of books for exempted companies. His duties also included the setting up of accounts from the initial organisation of the companies to the preparation of the financial statement for audit. Leaving the Bank of Bermuda he served with the John W. Swan Ltd. (1964-1974). Here he worked his way from accountant, to officer manager, and then on to Vice-President of the company. Leon's major contribution to John W. Swan, was his mtroduction of depositor's savmgs plan giving 7% mterest per year while existing plans were only paying 2i% to 3% m 1964. LEON NEARON. . . Financial Consultant at Rego Limited. Leon's preparation for his career included his years at the Berkeley Institute in Pembroke and the Leon Eugene Nearon. formerly employed by John Rhodes Preparatory School in New York City. Then W. Swan Ltd. for the past ten years, is now the in 1960 he graduated from Miami University of Ohio Financial Consultant at Rego Limited on Spurling Hill with a B.Sc. in Business Administration. m Hamilton. Leon's civic activities are Vice-Chairman of the As Fmancial Consultant with Rego Limited. Mr. Chamber of Commerce Real Estate Section, and Nearon's primary function is to advice people how to membership with the Devonshire Licence Authority, get the maximum interest on savings with the greatest the Commercial Training Advisory Committee of the security of their principles. He is the head of Rego Apprenticeship and Training Council. Ltd.'s investment department. This includes the He also belongs to the Royal Hamilton Amateur Commerce and Building Society, and the Mortgage Dinghy Club, the Hamilton Lions Club, the Belmont Finance Department. Golf and Country Club. Golf and tennis are also a { Leon Eugene Nearon has introduced a new invest­ part of his life. ment plan called the Bermuda Property Growth A husband and father. Mr. and Mrs. Nearon have Company. This scheme guarantees that investments three children. The family resides at High Pomt m will gain 7% interest per year m additional to offering Devonshire. investors a profit sharing participation of from 1% to FAME wishes Leon success m his new venture. 5%.

DECEMBER 1974/FAME 34 ^QLETIDE GREETING*: Happy joiid^j

To our friends and patrons ... we wish you a season full of all May the songs of Christmas fill your the joys of Christmas. heart with the joys of the season. Leopard s Club Southampton Ranger' s International Club

It's time to trim the tree, wrap the presents and deck the halls, but we We hope you have clear want to stop long enough to wish you sailing for a happy Yule season! and yours a Merry Christmas. Blue Water Angler s Club Warnick Workmen's Club

DECEMBER 1974/FAME 33 Grand Old Man of Printing Steps Down By LOIS SMITH HENRY CONYERS .... recently retired veteran printer. APPRENTICESHIP It seems a pity that progress in any direction Mr. Conyers consider himself a part of the "old should necessitate the removal of old landmarks or school" m Bermuda. His philosophy, like those of his people who have grown with a business. Mr. Henry time, encourages young people to be apprenticed to a L. Conyers of Cedar Hill. Wanvick. a printer with the trade, and save money for a later day. Royal Gazette, the leadmg local newspaper, was "Compulsory apprenticeship could become a recently retired after serving this company for S8 years. practice m Bermuda in order to absorb some of the "They felt I could not leam the methods of our unemployment among the young people." states Mr. new offset printing machinery. I could have learaed Cbnyers. He quoted the 14-year-old boys that were but it is good to make room for the younger fellows." inculcated into Swan Bros. Ltd. during the summer. He Mr. Conyers smiled. feels that the whole of Bermuda should be conceraed John Henry Livingstone Conyers joined the staff in the apprenticeship scheme both in the administrative of the Colonist newspaper on May 8, 1916. At that and academic fields. time Mr. John James Bushel was Manager of the firm, As for putting m(mey aside for a rainy day. Mr. but Mr. Stuart E. Bean was the foreman and teacher. Omyers emphasised that all young people should save The motto then was: "Before you set the type clean, systematically. He says: "In the future people of you have to sweep the floor clean." Bennuda must be economically stable for when they Mr. Conyers proudly states that he came up under come to the age of retirement they will have a source the apprenticeship system (training that he lauds today). of income." He predicts that it will take $IS0 a week He started sweepmg floors, melting metal, delivering to survive soon. telegrams to Govemment House. He proved that he LODGE was dependable and finally began climbing toward his Mention the name of Henry Conyers and you career. immediately think of Bermuda's lodges. He is a His first position was in the job printing depart­ member of the Alexandrina Lodge No. 1026. a Past ment, now known as the Commercial printing division. Grand Master Council No. 8 of the Household of Ruth In 1927 Mr. Eugene Lyons, a Bermudian thought No. 61. In the Independent Order of Oddfellows. Mr. to have been in Canada for some time, returaed to Conyers belong to the Loyal Flower of the Day Lodge Bermuda to work with the company. He introduced No. 6347. the Provincial Lodge of Past Grands No. 32. the Ludlow in 1928 and from that time printmg in Past Provmcial Grand Master of Hamilton District. Bermuda has made outstanding progress. His Masonic life embraces the Mother Lodge. Seven years later the then Colonist moved its Hannibal No. 225 G.R.I, of Ireland; Somers Isle Lodge. offices to a new location on Ried Street. It was at this Sandy's No. 1503 and the Hamilton Chapter No. 746. time that Mr. Conyers was made foreman of the Mr. Conyers says that he is strictly an mdoor man. prmting division. He built the newspaper from four to In his early years of apprenticeship he was an avid six pages and brought up the quality of the advertising. cricketer but the pressures of his trade soon In fact, he was so successful that not only did he eliminated even this sport Today, he has no regrets encourage advertisers to change the format of their for he feels that anyone who really wants to get ahead ads but he also succeeded in sellmg them increased has to settle down to the busmess of making progress space. and that people given to excessive sport and activities Mr. Conyers continued to move up the ladder until seldom make a solid contribution to then- families. in 1938 he became Office foreman. He kept this Wc wish him a happy retirement and it is also position until 1964 and from that time he worked as our hope that he will continue to serve the community a Display Manager in advertising. well. ^

DECEMBER 1974/FAME 35 THIS IS WHAT YOU GET! Double Dresser and Mirror, Chest, Bookcase Bed, Mattress, Box Spring and 2 Boudoir Lamps. Sofa plus AAatching Chair, Coffee Table, 2 End Tables, 2 Table Lamps, 3 Toss Cushions, Plus 1 Hassock. 30'' X 48" Table and 4 AAatching Chairs. 8-pc. Bedroom: 11-pc Living-Room: 5-pc. Dinette Set: Mayne's Furniture COe i Spurling Hill and Church St. Phone 1-6331

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