Expansión Internacional De Huawei

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Expansión Internacional De Huawei Escola Tècnica Superior d’Enginyeria Electrònica i Informàtica La Salle Treball Final de Màster Màster Universitari en Direcció Internacional i Gestió de la Innovació Tecnològica (MBA) Expansión Internacional de Huawei Alumne Professor Ponent Diana Maricela Rubio Espino Joaquín Amat Royo Expansión Internacional de Huawei ACTA DE L'EXAMEN DEL TREBALL FI DE CARRERA Reunit el Tribunal qualificador en el dia de la data, l'alumne DIANA MARICELA RUBIO ESPINO va exposar el seu Treball de Fi de Carrera, el qual va tractar sobre el tema següent: EXPANSIÓN INTERNACIONAL DE HUAWEI Acabada l'exposició i contestades per part de l'alumne les objeccions formulades pels Srs. membres del tribunal, aquest valorà l'esmentat Treball amb la qualificació de Barcelona, VOCAL DEL TRIBUNAL VOCAL DEL TRIBUNAL PRESIDENT DEL TRIBUNAL Expansión Internacional de Huawei DECLARACIÓN DE AUTORÍA DEL TRABAJO FINAL DE MASTER Fecha: 2018.01.18 Autor(a): DIANA MARICELA RUBIO ESPINO DNI / NIE / Pasaporte: G14940106 Yo, como firmante de este documento declaro y hago constar: 1) Que soy autor del Trabajo Final de Máster que lleva por título: EXPANSIÓN INTERNACIONAL DE HUAWEI 2) Que como tal autor soy el responsable intelectual de la génesis y ejecución del mismo. 3) Que el Trabajo es un documento de contenido original y que no ha sido previamente publicado, ni total ni parcialmente. 4) Que he referenciado debidamente en el texto cualquier aportación intelectual de otros autores. 5) Que por lo tanto no he incurrido en fraude, y en caso contrario, aceptaré las sanciones académicas que pudieran derivarse. Firmado Abstract Huawei es una empresa que se ha distinguido por un ritmo de crecimiento muy acelerado, que siendo una empresa cuyo negocio estaba solamente dirigido a empresas de telecomunicaciones, con clientes como Telefónica, en pocos años ha llegado a posicionarse ante el consumidor final como una marca protagonista del mercado de la electrónica de consumo, tal es el caso de los Smartphone de la compañía que se están convirtiendo en los más competitivos del mercado internacional frente a Iphone de Apple y Galaxy de Samsung. Huawei ha tenido una expansión internacional, venciendo barreras del desconocimiento de mercados occidentales, factores políticos y sociales que se generan al ser una empresa proveniente de China. El objetivo de esta tesina es estudiar el desarrollo de Huawei, la estrategia de crecimiento que ha llevado a la compañía a posicionarse en el mercado, así como la ventaja competitiva que ha sido clave para entrar a nuevos mercados y enfrentar a la competencia. La innovación ha sido clave en la estrategia de crecimiento e internacionalización de Huawei, por lo que gracias a esta capacidad ha sido el crecimiento de la compañía. Página | i Expansión Internacional de Huawei Página | ii Expansión Internacional de Huawei Agradecimientos A Dios, por todo lo que me ha dado y lo que me ha quitado, lo que me ha permitido llegar hasta este lugar y convertirme en lo que soy. A mis padres, Víctor Hugo y Maricela, por el inmenso apoyo incondicional y el ejemplo de tenacidad. A mi hermano, Víctor Hugo, por estar siempre ahí incondicionalmente. A mi familia, especialmente a mis tíos, Francisco, María Elena, Lupita, Rogelio y Chuy por la motivación y apoyo para venir a Barcelona para hacer este máster. A mis compañeros de equipo durante el máster, Raoul, Danilo, Santiago y Albert, por su amistad y enseñanzas. A mi tutor, Dr. Joaquín Amat Royo, por su apoyo, paciencia, guía y rigurosidad para finalizar esta tesina. Al personal de la Universidad La Salle de Barcelona, es especial a mi coordinador de máster, Dr. Antonio Pérez, por su acompañamiento durante todo el máster y a los profesores que estuvieron impartiendo asignaturas, muchas gracias por compartir su conocimiento. A la fundación bancaria La Caixa, por la beca que me fue otorgada para realizar el máster. Al Fondo para el Desarrollo de Recursos Humanos (FIDERH), por el apoyo para realizar estudios de postgrado en el extranjero. Página | iii Expansión Internacional de Huawei Página | iv Expansión Internacional de Huawei Acrónimos 2G: Telefonía móvil de segunda generación. 3G: Telefonía móvil de tercera generación. 4G: La cuarta generación de la telefonía móvil. 5G: Quinta generación de telefonía móvil. CFIUS: (Committee on Foreign Investment in the United States), Comité de Inversión Extranjera en los Estados Unidos IBM: International Business Machines Corporation, reconocida empresa multinacional estadounidense de tecnología y consultoría IDC: Empresa consultora de inteligencia de mercado IoT: (Internet of Things), Internet de las cosas EMEA: Región geográfica, comprendida por Europa, Oriente Medio y África. First Mover: Pionero, precursor. HIRP: (Huawei Innovation Research Program), Programa de Investigación de Innovación Huawei I+D: Investigación y desarrollo. LTE: (Long Term Evolution), Evolución a Largo Plazo. MBB: Dispositivos de banda ancha móvil OMC: Organización Mundial de Comercio OMPI: Organización Mundial de Propiedad Intelectual. OMR: Operadoras móviles con red. OMV: Operadoras móviles virtuales. Página | v Expansión Internacional de Huawei SAP: Empresa alemana dedicada al diseño de productos informáticos que permiten a las compañías ejecutar y optimizar distintos aspectos de la gestión empresarial. Scanning: Investigación TFM: Trabajo final de máster Página | vi Expansión Internacional de Huawei Contenido Abstract .................................................................................................................... i Agradecimientos ...................................................................................................... iii Acrónimos ............................................................................................................... v Índice de Gráficos ................................................................................................... ix Índice de Ilustraciones ............................................................................................. x Índice de Tablas ...................................................................................................... xi 1 Introducción ...................................................................................................... 1 1.1 Research Problem...................................................................................... 1 1.2 Objetivos .................................................................................................... 3 1.3 Metodología ............................................................................................... 4 2 Marco Teórico .................................................................................................. 5 2.1 La Estrategia Empresarial .............................................................................. 5 2.1.1 Estrategia Corporativa ............................................................................. 5 2.1.2 Estrategia Competitiva ............................................................................ 8 2.2 Internacionalización ..................................................................................... 12 2.2.1. Motivaciones de Internacionalización ................................................... 12 2.2.2. Modos de Entrada ................................................................................ 13 2.2.3. Barreras de Entrada ............................................................................. 15 3 Sector Telefonía y Redes ............................................................................... 17 3.1 Glosario de términos ................................................................................ 17 3.2 China ........................................................................................................ 23 3.2.1 Operadores de Telefonía Móvil.......................................................... 23 3.2.2 Smartphones ..................................................................................... 25 3.2.3 Nuevas Tendencias en el Mercado ................................................... 28 3.2.4 Barreras de Entrada .......................................................................... 28 3.3 Europa ...................................................................................................... 29 3.3.1 Operadores de Telefonía Móvil.......................................................... 29 3.3.2 Smartphones ..................................................................................... 34 Página | vii Expansión Internacional de Huawei 3.3.3 Proveedores de Infraestructura ......................................................... 34 3.3.4 Nuevas Tendencias en el Mercado ................................................... 35 3.4 América .................................................................................................... 36 3.4.1 Operadores Móviles ........................................................................... 36 3.4.2 Smartphones ..................................................................................... 39 3.4.3 Infraestructura.................................................................................... 40 4 Introducción a Huawei .................................................................................... 42 4.1 Antecedentes Históricos ........................................................................... 44 4.2 Productos y Mercados .............................................................................. 45 4.3 Presencia en el mundo ............................................................................
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