Togo's Summer Surf Art Tour
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“It’s my job to make things look cool.” 01/04 TOGO’S SUMMER SURF ART TOUR MISSION: Togo’s has approximately 300 restaurants in the Western states. Founded by two surfers from Southern California, Togo’s and their marketing agency, SenaReider, devised a campaign that celebrated their roots and at the same time promoted their new Bocana Beef Sandwich. EXECUTION: Two VW vans were wrapped with Drew Brophy Surf Art designs and outfitted with a traveling art exhibit of Brophy- painted surfboards. Surfers drove the vans up and down the Southern California coast, attending festivals and beach events, giving out samples of Bocana Beef sandwiches and coupons to track the results. RESULTS: Mission Accomplished! drewbrophy.com 02/04 PROGRESS SOFTWARE AT DREAMFORCE BOOTH MISSION: Showcase their new software product, Easyl, and increase interaction with new prospects during Dreamforce 2013 by creating a memorable, stand-out presentation in their booth. EXECUTION: Drew Brophy designed an 8’ x 15’ mural to be painted live, during the first three days of Dreamforce. The painting was designed to cleverly illustrate the complicated workings of the Easyl software in a simple-to-understand visual. Painting the mural live during the show added vibrance and energy to a booth where all the other booths in the show looked alike. The live painting drew people in, to get a closer look, and Progress sales force could easier engage with them. RESULTS: Progress Software booth traffic increased significantly from the previous year. They stood out amongst their competitors at the show, and a photo of their mural was featured in “50 photos of Dreamforce 2013” on the Dreamforce website. Mission accomplished. drewbrophy.com 03/04 VERIZON FIOS U.S. OPEN OF SURF CAMPAIGN MISSION: To attract a crowd for Verizon FiOS, via a live painting, during the U.S. Open of Surf in Huntington Beach, CA, to attract those who covet the Southern California surfing and extreme sports lifestyle. EXECUTION: A Drew Brophy painted surfboard was used as a display and later raffled off to one lucky winner. Brophy stickers and posters were given away to the crowds during the event. The main attraction was a live painting to draw a crowd. Drew Brophy painted Verizon’s traveling FiOS WV Vintage Van, LIVE, in two days, during the event. The painting was designed to show the extreme sports fun life in Southern California, from surfing on the beaches to snowboarding in the mountains. Supported by a social media campaign and video and photos. RESULTS: Over 500 people witnessed the painting of the van during the event. Verizon FiOS staff was able to collect data from many, and the event lives on through online video and photo slide shows. Mission Accomplished. drewbrophy.com 04/04 LOS CABOS OPEN OF SURF CAMPAIGN MISSION: Los Cabos Tourism and their marketing agency, Carolyn Izzo Integrated Communications, wanted a social media campaign that would generate excitement and spread the word about the Los Cabos June 2014 Open of Surf Event. EXECUTION: Drew Brophy painted a beautiful surfboard that traveled the East and West Coasts of America for a social media giveaway. The campaign was called #CaboSurfSelfie; take a selfie with the surfboard, post it online, and get entered into a drawing. The artwork for the surfboard was designed to illustrate the joys of vacationing in Los Cabos, from the iconic Land’s End Arches to the surfing and fishing. RESULTS: Hundreds of #CaboSurfSelfies were taken with the painted surfboard during the campaign. Photos were spread across various social media platforms organically. Bloggers wrote about the campaign, and one lucky winner got a trip for two to Los Cabos. Mission Accomplished. drewbrophy.com.