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Business of Sports – Rumble Under Our Feet | 1 2 | Business of Sports – Rumble Under Our Feet TITLE Business of Sports – Rumble Under Our Feet RUMBLE UNDER OUR FEET Business of Sports – Rumble Under Our Feet | 1 2 | Business of Sports – Rumble Under Our Feet TITLE Business of Sports – Rumble Under Our Feet YEAR November, 2018 Media & Entertainment, Fine Arts, Luxury and Sports Banking Group, YES BANK; French Trade AUTHORS Commission - Business France India No part of this publication may be reproduced in any form by photo, photoprint, microfilm or any COPYRIGHT other means without the written permission of YES BANK Ltd. & French Trade Commission - Business France India This report is the publication of YES BANK Limited (“YES BANK”) and so YES BANK has editorial control over the content, including opinions, advice, Statements, services, offers etc. that is represented in this report. However, YES BANK will not be liable for any loss or damage caused by the reader’s reliance on information obtained through this report. This report may contain third party contents and third-party resources. YES BANK takes no responsibility for third party content, advertisements or third party applications that are printed on or through this report, nor does it takes any responsibility for the goods or services provided by its advertisers or for any error, omission, deletion, defect, theft or destruction or unauthorized access to, or alteration of, any user communication. Further, YES BANK does not assume any responsibility or liability for any loss or damage, including personal injury or death, resulting from use of this report or from any content for communications or materials available on this report. The contents are provided for your reference only. The reader/ buyer understands that except for the information, products and services clearly identified as being supplied by YES BANK, it does not operate, control or endorse any information, products, or services appearing in the report in any way. All other information, products and services offered through the report are offered by third parties, which are not affiliated in any manner to YES BANK. The reader/ DISCLAIMER buyer hereby disclaims and waives any right and/ or claim, they may have against YES BANK with respect to third party products and services. All materials provided in the report is provided on “As is” basis and YES BANK makes no representation or warranty, express or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, title or non – infringement. As to documents, content, graphics published in the report, YES BANK makes no representation or warranty that the contents of such documents, articles are free from error or suitable for any purpose; nor that the implementation of such contents will not infringe any third party patents, copyrights, trademarks or other rights. In no event shall YES BANK or its content providers be liable for any damages whatsoever, whether direct, indirect, special, consequential and/or incidental, including without limitation, damages arising from loss of data or information, loss of profits, business interruption, or arising from the access and/ or use or inability to access and/or use content and/or any service available in this report, even if YES BANK is advised of the possibility of such loss. Maps (if any) depicted in this report are pictorial representation only and do not purport to be the political map of any nation or State and are not drawn to scale. YES BANK Ltd. Nikhil Sahni Group President & Global Head, MNC Corp. Banking Govt. Banking & Strategic Govt. Advisory Karan Ahluwalia Senior President & Country Head, Media & Entertainment Fine Arts, Luxury and Sports Banking Group Abhishek Issar Senior Vice President, Media & Entertainment Fine Arts, Luxury and Sports Banking Group Northern Regional Office CONTACTS 48, Nyaya Marg, Chanakyapuri New Delhi – 110 021 Te l : +91-11-66560562 Email : [email protected] [email protected] [email protected] Website : www.yesbank.in Registered and Head Office YES BANK Limited, YES BANK Tower IFC 2, 15 Floor, Senapati Bapat Marg Elphinstone (W), Mumbai 400 013, India Te l : +91 22 6669 9000 Fax : +91 22 2497 4088 Business of Sports – Rumble Under Our Feet | 3 4 | Business of Sports – Rumble Under Our Feet Message France is a major player on the world stage of sport. European champion of hosting major international sports, France, after having hosted Euro 2016, World Championships of Men’s Handball, Wrestling and Ice Hockey in 2017, Ryder Cup in 2018, Women’s Football World Cup in 2019, will host Rugby World Cup in 2023, and the world’s biggest sporting event, the Olympic and Paralympic Games, which will be come back to Paris in 2024, a century after the last Summer Games organized in France. And how not to mention the Tour de France, Roland Garros, the 24 Hours of Le Mans or the great races such as the Vendée Globe or the Route du Rhum, as many world renowned prestigious events, which represent not only the modernity of the country but also the attractiveness of its territories. They are a great showcase of French know-how and expertise in organizing major events in all its aspects as well as of all the numerous companies which are from this sector in constant growth. Sports equipment, architecture, construction, security, telecoms, ticketing, signage, infrastructure management, event management, opening and closing ceremonies, hospitality, catering, performance measurement, spectator experience, training, communication, media, digital solutions ... the French offer is both complete and efficient. It encompasses, within the sport sector, big French groups, SMEs, and innovative start-ups from the French Sport Tech. One of the objectives of France’s sports diplomacy, as defined by the Ministry of Europe and Foreign Affairs, is to provide support to the companies in this sector to export, in close cooperation with French Trade Commission-Business France, the Ministry of Sports and the Ministry of Economy and Finance. It is primarily in this context that I have the great pleasure of coming back to India with a delegation of companies, representative of this French know-how, at the “France India Sports Business” symposium organized by French Trade Commission- Business France at Embassy of France in New Delhi. France is already present in India in the field of sport. It wants to strengthen and develop this presence with our Indian partners. But sports diplomacy is also the exchange, the interaction around multiple paths of dialogue around sport as an instrument of sustainable development, around the values that sport, universal language if any, conveys and promotes. India and France share these values and they have the will to put them into action. That is why during this trip I am particularly pleased to have the opportunity to interact with our Indian friends on the theme of our relations in the field of sport, and more generally on the place of the sport in our society. I thank Embassy of France, in particular the French Trade Commission - Business France India team, for organizing this symposium, whose results, I am sure, will be very fruitful. H.E. Mr. Philippe Vinogradoff French Ambassador for Sports, French Ministry of Sports Business of Sports – Rumble Under Our Feet | 5 6 | Business of Sports – Rumble Under Our Feet Message France’s skills and talent in both the sports and business sectors have brought it international prestige and recognition. France has been hosting major international sports events every year, including the Tour de France since 1903, 24 Hours of Le Mans motorcycle race since 1923, the French Open (Roland Garros) since 1928, and the Vendée Globe yacht race since 1989. France is a sporting nation: sixty-four percent of French people play sports at least once a week, and more than 16 million people belong to a sports club. Every year, the Business France Head Office in Paris hosts the ‘International Meet for Major Sports Events’ (RIGES) in France, which brings together more than 200 international sports stakeholders to share their thoughts and experiences and take stock of public policies carried out for the development of sports, sports equipment and the organisation of forthcoming global events. France’s know-how and expertise in staging sporting events and manufacturing sports goods and equipment will be showcased on a larger-than-life scale in Paris when it hosts the 2024 Summer Olympics. Paris 2024 is planning to use renewable and recovered energy to reduce carbon emissions by 55%, compared with the Rio 2016 and London 2012 games, in line with the climate change commitments of the Paris Agreement. 95% of the venues needed to host the 2024 Olympic Games already exist. France has almost 2,70,000 sports facilities, including 43,500 large pitches (for football, rugby, hockey, etc.) and 40,800 tennis courts. France boasts 14 stadiums with more than 30,000 seats, while the 81,000+ capacity Stade de France is among the ten largest in Europe. The Stade Vélodrome (67,354 seats) and the Groupama stadium in Lyon (59,186) are the second and third largest in France. Opened to the public in October 2017, the 40,000 capacity U Arena in the Parisian suburb of Nanterre is Europe’s largest, most modern and versatile indoor arena. In 2024 it will host the gymnastics events for the Paris Olympic Games. The biggest international players of the sports industry are investing in France to develop their business internationally as well as expand their presence in the country. Since India has one of the world’s largest and youngest demographic, the current government has chosen sports as a strong driver of its economic development. India has thus opted for the creation of a holistic ecosystem for sports that would be transparent, robust and world-class. India’s performance in the 2018 Asian Games was praiseworthy.
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