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Digital Content Strategist

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Digital Content Strategist Phone: (203) 984-9170 Email: [email protected] LUCY THOMAS LinkedIn: http://linkedin.com/in/lucyethomas Digital Content Strategist Portfolio site: http://lucyethomas.com Results-oriented content strategist with experience leading teams to successfully execute complex digital projects and campaigns. Excellent communicator and relationship builder. ● Consistently increase user engagement across digital channels ● Proactively optimize processes and workflows ● Experience in highly regulated industries, including healthcare and finance SKILLS EXPERIENCE Documentation and content Ettain Group, Charlotte, NC — Content Strategist at Wells Fargo management tools: Jira, Confluence, MS Oce, JULY 2019 - PRESENT SharePoint, WordPress ● As part of the Wells Fargo Experience Design (XD) Design Systems team: Software: Sketch (basic), ○ Developed simplified documentation; trained new XD InVision, Adobe InDesign, team members on documentation, brand standards, and HubSpot, Constant Contact, guidelines. Campaign Monitor ○ Conducted user research, UX audits and developed Other: Google Analytics, information architecture maps. Google AdWords Red Ventures, Charlotte, NC — Lead Senior Content Strategist AWARDS JUNE 2018 - JUNE 2019 ● Led team of content strategists in partnership with a Fortune 500 Best Website - pharmaceutical company. School/University ● Managed continuous development and optimization of content Best Mobile Site - strategy; integrated content, creative and marketing strategies. School/University ● Supported content execution; developed and implemented The Webby Awards, 2017 content standardization and best practices. Gold Award: General Website Wyss Institute at Harvard University, Boston, MA — Digital - Biotechnology Content Strategist W3 Awards, 2017 JUNE 2015 - JUNE 2018 ● Managed the production and distribution of content via e-mail and across social media platforms, including digital media campaigns. ● Managed redesign of the Wyss Institute website, which received two Webby Awards and a W3 award in 2017. Produced deliverables including content audit, content taxonomy, and information architecture map. ● Increased website viewership by over 100% and social referrals to website by 20% in year after website launch. VOLUNTEER Boston Arts Academy, Boston, MA — Communications Manager Heart Beats as One Foundation, Charlotte, NC — JUNE 2013 - JUNE 2015 Writer ● Developed and prepared marketing materials, press releases, Wrote profiles of residents of social media, and website content. Charlotte’s tent ● Led social media, e-mail and direct mail campaigns and managed encampments for a social contact database. media campaign with the goal ● Led an SEO project resulting in increased website viewership. of raising awareness and soliciting donations. Howard Hughes Medical Institute, Boston, MA — Administrative Assistant, Harvard Medical School JUNE 2012 - JUNE 2013 ● Edited scientific manuscripts, prepared and submitted grants, and coordinated additional administrative work. Harvard Art Museums, Cambridge, MA — Museum Instructional Technology Fellow SEPTEMBER 2010 - JUNE 2011 ● Developed and managed content for a Harvard University course website. Engaging Schools, Cambridge, MA — Marketing and Publications Assistant AUGUST 2010 - APRIL 2011 ● Updated and maintained customer database for email marketing. EDUCATION Harvard Extension School, Boston, MA — Courses in Digital Media Design 2014 - 2017 Harvard Divinity School, Boston, MA — Master of Theological Studies 2010 - 2012 School of Oriental and African Studies, London, UK— Postgraduate Diploma, Asian Art 2008 - 2009 Emory University, Atlanta, GA — B.A. in Religion and Philosophy, summa cum laude 2004 - 2008 .
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