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Australian Museum Trailblazers : kids & apps evaluation report Chris Lang July 2015 Australian Museum evaluation report - Trailblazers: kids & apps Table of Contents > Summary 3 > Survey results 4 > Open ended responses 8 Australian Museum evaluation report - Trailblazers: kids & apps Summary 107 surveys of children aged 8-12 were completed during the July 2015 school holidays as part of designing a mobile app for the upcoming Trailblazers exhibition about explorers from and of Australia. Some of the surveys were completed by more than one child, usually siblings, and a few were completed by children outside of the target age, either 7 or 13 years old. These were included in the below results. The majority of children either owned or had access at home to a tablet - predominantly iPads (70% of those who stated their device brand/model) - followed by iPhones (47%), often both of these (34%). Over half of respondents had brought their device with them to the museum. Almost half were able to use their device at school, frequently mentioning a BYOD policy for tablets or laptops. Nearly half of respondents (52) stated that Minecraft was among their favourite apps. Clash of Clans (16), Crossy Road (14), Instagram (10), “endless runners” Temple Run (7), Subway Surfer (6) and Minion Rush (6), Terraria (6) and Piano Tiles (6) were the next most popular apps/games. Duration of play peaked at around half an hour. More than half of respondents used games, videos, music and the camera function either “all the time” or “a lot”. Over a quarter of respondents had used Instagram, and more than half had heard of it but had not used it. 83% had heard of Twitter, with around 7% having used it. 9% had used Pinterest, and nearly a third had heard of it. None had used iBeacons, and only 3 respondents had heard of it. The most important factors looked for in apps were “fun”, price, the ability to share or play with friends, and aesthetics (looks / graphics / design / sound). “Building” was also important (no doubt a Minecraft factor), as were “levels”, “points”, “interactive”, “create”, “collecting”, “avatar”, “addictive”, all aspects common to the gamification design framework which encourage continued play through feedback and customisation. When describing what they would like to see in an app from us it’s important to note that apart from specific topics (animals, dinosaurs, history), and “facts”, gamification aspects were the most commonly used terms used to, including points/rewards, levels, challenge (quizzes/puzzles), customisation (avatars/characters/building), sharing, and exploration. Aesthetics (graphics, sound etc) were less commonly mentioned. More information about gamification can be found on our website at http://australianmuseum.net.au/blogpost/at-the- museum/gamification-audiences-and-social-good. Results from a previous survey of teachers and the use of technology in classrooms can be found at http://australianmuseum.net.au/document/teachers-and-technology-survey-2013. Australian Museum evaluation report - Trailblazers: kids & apps Survey results Which of these devices do you own or use at home? 100% 82% 80% 57% 60% 45% 40% 21% 20% 7% 0% 0% Tablet Smartphone Laptop e-book Other I don't have any of these Note: “Other” was usually an iPod touch Which of these devices do you own or use at home? - What brand/model? Did you bring it to the Do you use it at school? museum today? 42% 49% Yes Yes 51% No No 58% Australian Museum evaluation report - Trailblazers: kids & apps What are your FAVOURITE apps or games for phones or tablets? What are the most important things you look for in an app? How much time would you usually spend using a particular app/game in a single session? 100% 80% 60% 40% 25% 25% 17% 20% 16% 9% 3% 5% 0% < 5 minutes 5-10 minutes 10-30 minutes ½-1 hour 1-2 hours > 2 hours Don’t know / unsure Australian Museum evaluation report - Trailblazers: kids & apps We're making a game for one of our exhibitions later this year. What sort of stuff would you like to see in it? How often do you use these things? Games 26% 41% 28% 3%2% Phone 13% 26% 49% 9% 2% Videos 13% 37% 38% 11% All the time Music 12% 42% 35% 11% A lot A little bit Camera 13% 38% 43% 7% Never Browsing the Internet 9% 37% 37% 17% N/A Messaging (email / SMS / text) 6% 18% 35% 41% Maps 9% 33% 59% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Have you heard of or used any of these things: Youtube 95% 4%1% Minecraft 84% 15% 1% Wikipedia 67% 21% 12% Instagram 27% 62% 11% I have used this I have heard of this Twitter 7% 83% 11% I don't know what this is Pinterest 9% 31% 60% Viber 12% 22% 66% iBeacons 3% 97% 0% 20% 40% 60% 80% 100% Australian Museum evaluation report - Trailblazers: kids & apps What do you like about the Australian Museum? Population Pyramid 13 -2%2% 12 -7% 9% 11 -7% 6% 10 -10% 7% Male % Female % 9 -8% 12% 8 -8% 13% <8 -1%7% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% Postcode region 1% 1% 0% Southern Sydney 5% 5% Central & Northern Sydney 24% 7% Western Sydney & Blue Mountains Hunter & Central Coast Illawarra & South East NSW 16% South Western Sydney Interstate 24% North Coast & Mid North Coast Riverina 17% Overseas https://batchgeo.com/map/0ef71ab65adaa84027976e8324f71e73 Australian Museum evaluation report - Trailblazers: kids & apps Open ended responses Which of these devices do you own or use at home? - What brand/model? (e.g. iPhone 4S, Samsung Tab 3, etc) • iPad air • iPad mini, iPhone • iPad 1 • iPhone 5, iPad, Toshiba laptop • Acer tablets, Samsung Galaxy • iPhone 5, iPad • iPad mini, iPad 2, iPhone 4 • iPad • iPad 2 • iPad • iPod touch, shared iPad 1 • Apple • iPhone 4 • iPad • Nokia, Surface, Windows • iPad mini 2 • iPhone 5, iPad Air, Macbook, Acer, iTouch • iPod touch, iPad • iPhone, iPad • iPad mini 2 • iPad mini • iPad, iPod touch • iPod touch, iPad air, iPhone 5S (mum's) • iPod • iPads • iPod • iPad 2, iPad mini, iPhone 5 (2) • iPad, Samsung Galaxy S5 • iPod touch, Vodafone • iPad, Dell • iPad 3 • iPod • iPad • iPad Air 2, Laptop • iPhone 5, HTC One, iPhone 5C • iPod • iPod touch • iPhone 5, iPad Air • iPad mini • iPad, iPhone 5 • iPhone 5S • iPhone 5, iPad • iPhone 4, iPad • Samsung 4 & iPad • iPad air, Android, iPhone 5S • iPad air, iPhone 6 • Apple • iPad, Huawei • iPad mini • iPhone 4S, PC • Samsung S5, Samsung tablet, iPod 4, iPod 3 • iPhone 5C, Microsoft • iPhone 4S, iPad 4, Samsung S5 • iPhone 4, Apple • iPhone 4, iPad mini 2, Kindle, Macbook Pro • Apple • iPhone, iPad • iPad, Macbook • Samsung 5, iPhone 4, Dell • iPad • iPad (shared), iPhone 4 • iPhone, iPad • iPad, iPhone 4S (old) • Android • ipod touch, iPhone 4S • iPad • iPad, iPhone 6 • iPod touch, mini iPad, iPhone • iPad 2 • iPhone • iPhone 5, iPad (mum's) • iPhone, iPad • iPad mini, iPad, iPhone 6 What are your FAVOURITE apps or games for phones or tablets? - Open- Ended Response • Minecraft, Hungry Shark, Driver Heads, Goat • Subway Surf, Videostar, Temple Run, imovie Simulator • Flow Free, Minion Rush Australian Museum evaluation report - Trailblazers: kids & apps • Minecraft, Subway Surfer, Survivial Craft, Crossy • cat games Road, Word Mania, Instagram, imessage, itunes • games, racing games, sport radio • iTube (music), Candy Crush, Backgammon • Clash of Clans, Minecraft, Bloons Monkey City, • Minecraft Tyrannosaurs app (Australian Museum) • Jurassic World, Netflix, Minecraft, Youtube, • Minecraft, Terraria, Tenten!, Clash of Clans, Don't Temple Run Touch the Spike, Flow Free • car games, plane games, animals, beauty salon, • camera & lights, Spotify, imotion, action effects animal games • FIFA, Pinterest, Piano Tiles, Crossy Roads • Minecraft, sporty games (Head Soccer), contruction • Skype, Minecraft, Jurassic World • Youtube, iView, Minecraft, Sims 3, Scrabble, My • Crossy Road, Hillclimb, Minecraft, Pacman, Tony Singing Monster Tower, Terraria • building things, convenient, layout, make things • Princess Palace Pets, Webfight, Pokemon • AA (putnumbers in lines), Minecraft, Instagram • Sim City, Jurassic World, Dot Eater, Minecraft, • Minecraft, Hayday, Dragon City, Tiny Thief, The Voice, Minion Rush, Fashionista Crossy Road • Temple Run, Dragon Vale, Minecraft, cool maths • Hayday, Minecraft, Fashion Story game, Mathletics • Minecraft • Minecraft, Barefoot Atlas, slow motion, timelaps, • puzzles, language Duolingo, strategy camera app • Pokemon, Farmville, building games, dinosaur • Balloons, tower defense, Truskate, Minecraft, Clash games, Minecraft of Clans • Clash of Clans, Goat Simulator, Minecraft • sport apps - FIFA, agar.io, Flappy Bird, Triviacrack • Clash of Clans, Hill Climb Racing • ABC iVew, Minecraft, imovie, Subway Surface • Instagram, Kiki, Smule Magic Piano • Candy Crush, Snapchat, Facebook app, Skype • Fruit Ninja, Subway Surface • camera, Instagram • Minecraft, Mario • Hayday, Minebuilder, Crossy Road, photo / camera • Pandora • Minecraft, Prehistoric, Pony, Dragon, Wonderzoo • Cat Simulator, Dog Simulator • Fruit Ninja, Candy Crush, Fandom, Instagram • Temple Run, Minion Rush • Minecraft, Clash of Clans, Hayday, Boom Beach, • Minion Rush, iview FIFA 15 • Trigger Fist, imovie, Minecraft, Terraria, • Tenten!, Minecraft, Temple Run, Piano Tiles Respawnables • Skate 2, Youtube • Minecraft, Benjiman, Goat Simulator • Crossy Road, Minecraft • Bull Rush, Reading Eggs, Temple Run • Clash of Clans, Minecraft, FIFA • Terraria, Minecraft, imovie, Clash of Clans, Crossy • Minecraft, Skate 2, Pacman, Subway Surfer, Road Youtube, Highway Rider • Minecraft, Subway Surf, also any games creative • World of Tanks, Asphalt, Airborne 8, Traffic and they don't
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