The Panelbase Kids and Teens Panel Book

Panelbase is a research community with over 200,000 UK members, and they are all ready to tell you exactly what they think right now.

The rapid growth of global online fieldwork has provided a range of opportunities to researchers. Online fieldwork enables fast data collection, opens up access to hard-to-reach respondents and provides a cost-effective fieldwork solution.

This panel book gives an overview of the extensive profiling information on kids and teens available through Panelbase.

For more information please get in touch with:

Angus Webb Director T: (44) 01434 611164 E: [email protected]

If you want to know what kids and teens are really thinking, the recipe is simple – having access to Panelbase’s new off-spring, panelbasekids.com and panelbaseteens.com.

Gender Count: 53,011

Male 27,045 51.01% Female 25,966 48.09%

The panels collectively have over 35,000 active members aged 6-15, all ready to provide you with quality insights that you can use straight away. We also have over 20,000 parents with children aged 0-6 years – we frequently engage with this audience to understand everything from which children’s TV channels their children watch to how often they use a computer.

Age (yrs) Female Male Age (yrs) Female Male 1 112 131 9 1,756 1,980 2 704 742 10 1,709 1,735 3 1,250 1,220 11 1,647 1,737 4 2,013 2,200 12 1,663 1,755 5 2,415 2,578 13 1,660 1,653 6 2,363 2,245 14 1,550 1,722 7 2,170 2,078 15 1,569 1,610 8 1,842 2,123 16 1,543 1,536

And that’s not all, we also have over 22,000 engaged 16-19 year olds – we talk their language and communicate on their terms, enabling us to deliver detailed insights into what makes them tick.

Counts as shown above are based on members in the month of April 2013

Engagement and Response We frequently achieve an 80% response rate with 6-15 year olds through our bespoke, child friendly surveys – its proof, we feel, of the thinking behind our cutting edge engagement tools and survey design. We incorporate films, games and pictures to stimulate interest and ensure we deliver the best quality results.

International Kids Panels If you’re interested in international research, we’ve also established partnerships with international youth panels, which will tell you much more about your product or service than a simple ‘oui’, ‘no se’ or ‘nein’. Individual projects are studied on an ad-hoc basis and appropriate samples provided.

Recruitment, Incentives and Rewards Our panellists are recruited and incentivised in accordance with MRS and ESOMAR standards – all our members are double opted in, with the under 16s opted in by their parent or guardian. Cash incentives are offered to the under 16s for all surveys and paid directly into parent/guardian accounts. We offer this type of incentive because we know from our research, that this is what our panellists want.

Panelbase.com is one of the fastest growing research communities with over 200,000 UK members together with vast research and panel management experience.

Counts as shown above are based on under 16’s in the month of April 2013

TV Channels Count: 12,731 Boomerang 1,131 8.8% Cartoon Network 1,517 11.9% CBBC 1,849 14.5% CBeebies 1,591 12.5% CITV 1,364 7.6% Disney Channel 1,656 13% Milkshake 976 7% Nickelodeon 1,484 11.6% Nick Junior 1,163 9.1%

Gadgets Used Count: 13,501 Gadgets Owned Count: 10,415 Digital Camera 2,004 14.8% Digital Camera 1,766 16.9% DVD Player 2,563 18.9% DVD Player 1,906 18.3% Kindle 415 3% Kindle 369 3.5% Laptop 2,609 19.3% Laptop 1,884 18% Mobile & Smart Phone 2,184 16.1% Mobile & Smart Phone 1,856 17.8% Tablet 860 6.3% Tablet 586 5.6% TV 2,866 21.2% TV 2,048 19.6%

Counts as shown above are based on under 16’s in the month of April 2013

Music Sources Count: 8,054

CD Player 1,739 21.50% iPod & MP3 1,822 22.60%

Laptop & tablet 1,448 17.90% Mobile & Smart Phone 1,339 16.60% Radio 1,706 21.10%

Radio Stations Count: 5,649

Absolute 445 7.8% Music Types Count: 8,541 BBC Radio 1 1,141 20.2% Country 293 3.4% BBC 1 Xtra 220 3.8% Dance 1,701 19.9% BBC Radio 2 457 8% Folk 241 2.8% Capital 852 15% Hip hop 1,028 12% Fun Kids 259 4.5% Kerrang! 311 5.5% Indie 621 7.2% Kiss 616 10.9% Jazz 278 3.2% Radio 5 Live 248 4.3% Metal 392 4.5% Real 369 6.5% Pop 2,781 32.5% Smooth 294 5.2% Rock 1,206 14.1% TalkSPORT 214 3.7% XFM 223 3.9%

Counts as shown above are based on under 16’s in the month of April 2013

Web Video Count: 3,248 Flickr 291 8.9% Metacafe 141 4.3%

Multiply 121 3.7% Tiny Pic 137 4.2% Yahoo 305 9.3%

YouTube 2,253 69.3% Gaming Count: 11,891 Mobile Device 1,503 12.6%

Nintendo DS 2,001 16.8%

Nintendo Wii 22,07 18.5%

Nintendo Wii U 214 1.8% PC 1,495 12.5% Sport Count: 7,045 PlayStation 2 716 6% Athletics 861 12.2% PlayStation 3 936 7.8% Cricket 445 6.3% PSP 556 4.6% Cycling 1,078 15.3% Tablet 618 5.2% Football 1,490 21.1% Xbox 410 3.4% Hockey 326 4.6% Xbox 360 1,235 10.3% Netball 424 6%

Rugby 459 6.5%

Swimming 1,962 27.8%

Counts as shown above are based on under 16’s in the month of April 2013

Websites Count: 7,815 Restaurants Count: 14,550 CBBC 1,127 14.4% Burger King 1,369 9.4% CBeebies 1,197 15.3% Chip Shop 2,108 14.4% Club Penguin 801 10.2% Frankie & Benny’s 857 5.8% Facebook 1,387 17.7% KFC 1,845 12.6% Moshi Monsters 894 11.4% McDonald’s 2,777 19% Twitter 476 6% Nando’s 745 5.1% YouTube 1,933 24.7% Pizza Hut 1,691 11.6% Pizza Shop 990 6.8% TV Devices Count: 8,179 Subway 1,192 8.1% DVD Player 1,888 23% TGI Friday 464 3.1% Laptop & Tablet 1,817 22.2% Other 512 3.5%

Mobile & Smart Phone 910 11.1%

TV 3,564 43.5% Cereal Count: 14,147 Cheerios 1,630 11.5% Coco Pops 1,959 13.8% Corn Flakes 1,372 9.7% Crunchy Nut 1,056 7.46% Frosties 1,569 11% Rice Krispies 1,720 12.1% Shredded Wheat 718 5% Shreddies 1,303 9.2% Weetabix 1,855 13.1% Other 965 6.8%

Counts as shown above are based on under 16’s in the month of April 2013

Drinks Count: 12,073 Crisps Count: 15,150

Coca-Cola 1,568 12.9% Doritos 1,653 10.9%

Coke Zero 662 5.4% Monster Munch 1,531 10.1%

Diet Coke 1,063 8.8% Nik Naks 794 5.2%

Fanta 1,328 11% Pringles 2,148 14.1% Quavers 2,077 13.7% Irn Bru 573 4.7% Skips 1,549 10.2% Lucozade 802 6.6% Walkers 2,754 18.1% Pepsi 1,063 8.8% Wotsits 1,766 11.6% Diet Pepsi 742 6.1% Other 878 5.8% Pepsi Max 877 7.2%

Sprite 1,277 10.5% Sweets Count: 18,034 Tango 1,125 9.3% Cadburys Dairy Milk 2,110 11.7% Other 993 8.2% Crunchie 1,341 7.4% Galaxy 1,726 9.5% Haribo 2,289 12.6% Kit Kat 2,053 11.3% M&M’s 1,481 8.2% Maltesers 2,119 11.7% Mars 1,406 7.8% Skittles 1,528 8.4% Snickers 1,118 6.2% Other 863 4.7%

Counts as shown above are based on under 16’s in the month of April 2013

We listen to what our young panellists have to say We constantly engage with over 35,000 x 6-15 year olds by asking their thoughts and opinions on survey design, engagement tools and incentives. The results are simple – highly engaged panellists, aged 6-15 providing high quality, actionable data.

panelbasekids.com – We currently have over 26,000 x 6-12 year olds, all opted in by their parent/guardian and ready to engage in your research. A recent survey, which sampled 250 x 6-12 year olds, revealed that 85% of respondents own a laptop and 62% have a TV in their bedroom.

panelbaseteens.com – Over 9,000 engaged 13-15 year olds, all ready to offer insights on your brands and those of your competitors. A recent survey, which sampled 250 x 13-15 year olds, revealed that 89% of those surveyed, own a mobile phone and 58% are in possession of an iPod.

If you’d like a taster, get in touch

If there’s anything you want to know about our kids and teens panels, or if you have a project in mind, please get in touch. Our highly specialised in-house team can turn your research around quickly and efficiently — we have years of experience managing projects for leading media brands including CBBC, Channel 4, Bauer Media and Thinkbox.

Counts as shown above are based on members in the month of April 2013

The Mill, Hexham Business Park, Burn Lane, Hexham, NE46 3RU (44) 01434 611164 | [email protected] | www.panelbase.com