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Fruits and Vegetables in Sichuan Province

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Fruits and Vegetables in Sichuan Province Fruits and vegetables in Sichuan province . Xue Jiang, Food Valley NL ambassador, China Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 2 Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 3 Introduction to Sichuan Province Basic facts Location Southwest Area 485,000 km2, fifth largest GDP 2015 3,01 trillion RMB, sixth , 8% increase Population 81 million (2014), fourth populous Captical city Chengdu Sister state Friesland(NL) since 2001 1 RMB = 0.13 Euros 4 Introduction to Sichuan Province . Population Population by age in Sichuan in 2000 Population by age in Sichuan in 2010 7,56% 10,95% 16,67% 22,59% 69,85% 72,08% 0-14 years old 15-64 years old >65 years old 0-14 years old 15-64 years old >65 years old • active labour force: aged people/kids= 5:2 sufficient labor force; high savings rate (the amount of money deducting from income to set aside); high consumer demand • Ageing population, especially in rural area source: http://www.sc.stats.gov.cn/ 5 Introduction to Sichuan Province . Natural Geographical Features Northwest Sichuan Plateau: • 3,000 to 5,000 meters • alpine climate • alpine meadow vegetation Sichuan Basin: • subtropical monsoon climate • subtropical evergreen Southwest Mountains: broadleaf forest • high mountains and stiff valleys • climate and vegetation in vertical distribution source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml 6 Introduction to Sichuan Province . Urban Geographical Features Cities in Sichuan: Chengdu: • 1 sub-provincial city • 2.6% land • 17 prefecture cities • 17,6% resident population • 14 county level cities • 34,2% GDP • 94% cities in the East • economy, culture, • Central city has technology, education, prominent position transport and communication center source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml 7 Introduction to Sichuan Province . Agriculture development strategy Development zone: Optimizing Moderate Protection • 70 % arable land • 70-80% agriculture Protection production Sichuan province source: http://www.gov.cn/xinwen/2015-05/28/content_2869902.htm 8 Fruits and vegetables in Sichuan . Basic facts • Vegetables: 2nd largest • Fruits: 3rd largest • Mainly From east part 9 Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 10 Fruits and vegetables in Sichuan . Basic facts 4500 140 70 130 60 4000 120 50 3500 110 40 100 30 Yield Yield (10,000 tons) 3000 Yield Yield (10,000 tons) 90 20 Snow area (10,000 hectares) 2500 80 10 2006 2007 2008 2009 2010 2011 2012 2013 2014 0 yield Sown area 2006 2007 2008 2009 2010 2011 2012 2013 2014 Yeild and sown area of vegetables Yeild of apple in Sichuan from 2006 and edible fungus in Sichuan from to 2014 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/ 11 Fruits and vegetables in Sichuan . Basic facts 400 120 300 350 100 250 300 80 200 250 200 60 150 150 40 100 Yield Yield (10,000 tons) Yield Yield (10,000 tons) 100 Yield (10,000 tons) 20 50 50 0 0 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 2006 2007 2008 2009 2010 2011 2012 2013 2014 Yeild of citrus in Sichuan from 2006 Yeild of pearls in Sichuan from 2006 Yeild of other fruits in Sichuan from to 2014 to 2014 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/ 12 Fruits and vegetables in Sichuan . Trends and opportunities 1) Mixed farming is practiced and highly promoted. Biogas Daily use • Waste reduce • Reduce useage of chemical fertilizer Dung • Energy saving Grwoing of • Improve yeild Fertilizer fruits and vegetables 13 Fruits and vegetables in Sichuan . Trends and opportunities 2) Increase of online business Farmers 1st of quarter of 2016 • 1 billion RMB (in advence) Order • 10% of Jingdong, Supermarket agriculture sales Taobao • 1,2% increase compare to 2015 Consumer source: Sichuan Provincial Agriculture Department, http://www.scagri.gov.cn/ztzl/nyxxh/201608/t20160808_483211.html 14 Fruits and vegetables in Sichuan . Trends and opportunities 3) change in diet 2010-2012 By 2020 • Too much intake • Salt and oil of fat reduction • Insufficient • Ensure protein intake of intake protein,mineral and vitamin • Ensure mineral and vitamin • Increasing intake obesity rate 15 Fruits and vegetables in Sichuan . Trends and opportunities 4) water management • Numerous water resource available • Mainly from rivers • Lakes, glacier, swamp Yangtze River 16 Fruits and vegetables in Sichuan . Opportunities 1) water management Flood in summer Water from rainfall Water in the rivers Drought in winter/spring Agriculture Precipitation of each month in Sichuan irrigation province in 2014 Drought in summer source: edit from annual report of Sichuan Meteorological Service http://www.scqx.gov.cn 17 Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 18 Distribution channels – farmer’s market . Farmer’s market Different One Indoor classification Outdoor stand Prepared food Vegetables 19 Distribution channels – farmer’s market . Farmer’s market Farmers Facts and features • Most traditional way of buying fruits & vegetables • Open all year around Farmers • Cheap price • Fresh, no infrastructure for long-term storage Distributor OR • No processing or extra package • Supporting and connected to local farmers Consumer • Best time: early morning • Poorly organized, less popular within people with higher Consumer income 20 Distribution channels -- supermarket . Supermarket 21 Distribution channels -- supermarket . Supermarket Farmers Facts and features • Growing way of buying fruits & vegetables • Open all year around Distributor 1 (2...) • Higher price compare to farmer’s market • Fresh & infrastructure for long-term storage • Various level of processing and package Supermark • Supporting local farmers & international business et • Best time: not a specific time • Well organized, popular within people with higher income Consumers 22 Distribution channels -- supermarket . Supermarket Clean and cut vegetables Fresh fruits & vegetables Ready to go food Processed food Imported fruit 23 Distribution channels – online shopping . Online shopping Online platform Facts and features • Growing way of buying fruits & vegetables • Convenience Order • Price can be higher or lower • High requirement for infrastructure • Various level of processing and package • Less supporting to local farmers Delivery company • Possible risk: food fraud Consumers 24 Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 25 Infrastructure and logistics -- summary airport Transpor tation road railway 26 Infrastructure and logistics -- airport Main city served IATA Airport name Chengdu CTU Chengdu Shuangliu International Airport In use, 13 in Sichuan Daocheng DCY Daocheng Yading Airport Dazhou DAX Dazhou Heshi Airport Under construction, 1 in Guangyuan GYS Guangyuan Panlong Airport Sichuan Hongyuan AHJ Hongyuan Airport Jiuzhaigou/Songpan JZH Jiuzhai Huanglong Airport Scheduled for Kangding KGT Kangding Airport construction, 4 in Sichuan Luzhou LZO Luzhou Lantian Airport Mianyang MIG Mianyang Nanjiao Airport Nanchong NAO Nanchong Gaoping Airport Panzhihua PZI Panzhihua Bao'anying Airport Xichang XIC Xichang Qingshan Airport Yibin YBP Yibin Caiba Airport Luzhou \ Luzhou Yunlong Airport (under construction) Bazhong \ Bazhong Enyang Airport (scheduled for construction) Chengdu \ Chengdu Tianfu International Airport (scheduled for construction) Garzê (Ganzi) \ Garze Gesar Airport (scheduled for construction) Yibin \ Yibin Wuliangye Airport (scheduled for construction) 27 Infrastructure and logistics -- airport . Chengdu Shuangliu International airport Facts and features • 16 KM southwest of downtown • 4th busiest airport in China • handled 42.2 million passengers and 0.6 million ton cargo in 2015 • core hubs of AirChina, China Eastern Airlines, Sichuang Airlines, Chengdu Airlines, Tibet Airlines CTU AMS • flights to more than 50 international destinations • Non-stop flight to European cities: Amsterdam, Frankfurt, Paris, Moscow, London, Prague Flight time: 5 flights/ 11hours week 28 Infrastructure and logistics -- railway Facts and features • Centered in Chengdu • In eastern part • Western part under investigation • Connected to other cities in western, southern and central part China • Chengdu-Chongqing high speed Railway, 2 hours. • Chongqing-Xinjiang-Europe International Railway 29 Infrastructure and logistics -- railway . Chongqing-Xinjiang-Europe International Railway 30 Infrastructure and logistics -- road Facts and features • Centered in Chengdu • 310,000 KM in total, Top 1 in China • Highway covers all cities • 32 national highways in Sichuan (119 national highways in China) • Connected to other cities in western, southern and central part China 31 Overview . Introduction to Sichuan Province . Fruits and vegetables in Sichuan . Distribution channels . Infrastructure and logistics . Regulations . Contact information 32 Regulations
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