ShellyCakes “Always a Sweet Treat” Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 406.214.9202
[email protected] The components of this business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan. Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 1 Table of Contents 1. Executive Summary 1.1 Business .......................................................................................... 2 1.2 Business Opportunity ...................................................................... 2 1.3 Competitive Strategy ....................................................................... 2 1.4 Economics of the Business .............................................................. 2 1.5 Founder ........................................................................................... 2 2. Business 2.1 Mission Statement .......................................................................... 4 2.2 Description of the Business ............................................................ 4 2.3 Form of Incorporation .................................................................... 5 2.4 Products and Services .................................................................... 5 2.5 Industry Analysis ........................................................................... 6 2.6 Market Analysis ............................................................................