“Meet the Need” Hans Demmel Discusses the News Channel N-TV, Its Marketing and Productions

15 March 2012

week 11

“Meet the need” Hans Demmel discusses the news channel N-TV, its marketing and productions

Germany United Kingdom RTL Interactive’s sites score FremantleMedia Enterprises 100 million video views signs deal with Hulu

France Belgium / Luxembourg M6 takes a journey RTL Group companies through time en route to Télévie 2012 week 11 the RTL Group intranet

Cover: Montage with Hans Demmel and N-TV content on various platforms

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“Soundly researched and reputable” In 2011, N-TV generated operating proﬁ t for the second time in the channel’s history. Backstage asked Managing Director Hans Demmel about his business model and the channel’s future direction. Hans Demmel Germany - 15 March 2012

With a total market share of 1.0 per cent and Is N-TV still a traditional news channel – 1.2 per cent among the 14 to 49 age group, or a news brand for all platforms? 2011 was the best year in N-TV’s history. How We are a news channel that has very successfully was the year from an economic viewpoint? embraced a multi-platform strategy. This means In 2011 we once again managed to turn a profi t. that we offer our content, and especially a lot of After the stock market boom year of 2000, this video, on all platforms and across all media. In is the second time in its history that N-TV has doing so, we meet the needs of our audience, achieved an operating profi t. which no longer receives its information solely from TV, but also via N-TV.de or What are the success factors? Teleboerse.de when they’re at the offi ce, or via First, there are our ratings, which we have their smartphones or tablets while travelling. increased continuously since 2007. Second, we did well in the advertising market. The fi nancial How do you rate the prospects for generating service providers, which had completely revenue in the online/mobile sectors? disappeared from view in 2009 and 2010, have Our online services and mobile applications have returned as advertisers. And last not least, we’ve developed very positively. We already generate targeted N-TV more towards a male audience. high single-digit million sales with these offers, Two thirds of our viewers are men. This also and are very confi dent that we will continue to benefi ts us in our ad sales. grow them.

N-TV’s online and mobile services generate high single-digit million euros in sales

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In your marketing campaigns you tackle the rather dull subject of politics with humour. How difﬁ cult is it to ﬁ nd the right balance so as not to lose the requisite reputability as a news channel? Soundly researched and reputable news and business coverage are our core business. Of course, this doesn’t rule out a more relaxed approach to the business of politics at times. And state the spians like Berlusconi and the ‘Merkozy’ duo personally provide us with the material.

What is your strategy for the year ahead? 2012 began very nicely for us. Our goal is to continue to generate sustainable proﬁ ts. We will Starting on 24 March 2012, at 20:05, Alltag unterm HakenKreuz further optimise our prime time slot from 7:00 to is one of N-TV’s highlights 13:00. For instance, in early summer there will be an ‘on-air facelift’ including a new news ticker. With Gerhard Richter – Logistik einer We aim to invest in high quality documentaries Ausstellung (Gerhard Richter – The Logistics for the evening. of an Exhibition) in February you delved into art for the ﬁ rst time. Was that just a An absolute highlight of the programme line-up one-off test, or will there soon be more art is certainly our ten-part own production Alltag programmes on N-TV? unterm Hakenkreuz (Everyday Life Under The The viewer and media response to our Richter Swastika). This document shows previously documentary was very positive. Our next project unseen private footage from the lives of soldiers is an N-TV documentary about the painter, and civilians in the Third Reich, beyond the graphic artist and sculptor Markus Lüpertz, which propaganda. We were able to recruit Friedrich is currently in production and will be broadcast in von Thun, one of Germany’s best-known actors, October. to present the series.

Following positive response to Wolfram Kons’ documentary on Gerhard Richter, N-TV will broadcast more art in the future

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Deutschland sucht den Superstar for kids Children between the ages of 4 and 14 can now apply to appear on DSDS Kids. Like the original, the show is produced by Grundy Light Entertainment. Liam Leufgen Germany - 14 March 2012

Now, the wishes of the little Deutschland sucht den Superstar (DSDS) fans can come true as well: to step onto the Superstar stage, sing before an audience of millions, and fulﬁ l their biggest dream. Kids with great voices have a unique opportunity to demonstrate their vocal talent here. On DSDS Kids young talents sing to win a future training grant and an attractive monetary prize.

Chief DSDS juror Dieter Bohlen says: “I’ve been asked a thousand times by kids and teens: Why is there no DSDS for us? I think it’s fabulous that we’re now doing DSDS Kids.”

From now until 31 March 2012, gifted kids aged Dieter Bohlen (right) with Liam Leufgen from 4 to 14, or their parents on their behalf, can apply on RTL.de. The broadcast date, number of episodes, presenters, and who will judge the show has yet to be decided. The show will be produced by Grundy Light Entertainment.

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More than 100 million video views In February, the online offerings produced by RTL Interactive – which include the channel sites RTL.de and Vox.de, the Video-on-Demand (VoD) portals of the Now family and the video clip portal Clipﬁ sh – set a new record with 101.2 million video views of professionally produced content. Germany - 9 March 2012

RTL.de

Usage was strongly fuelled by the video In the month of February, RTL.de scored content of the RTL II Now VoD site, which is 56.55 million visits in the IVW ratings. The produced by RTL Interactive for RTL II, and website thus increased its number of views here especially Berlin Tag & acht as well as over January despite the fact that the month content related to RTL Television’s Deutschland had fewer days. Compared with February 2011, sucht den Superstar and The Bachelor. the channel’s Web site registered a 13,3 per Other contributors to the positive performance cent increase and the best February score ever included the use of video content on measured. With 7.33 million visits during the speciﬁ c-interest portals such as Frauenzimmer. month, Vox.de also had its best February score de, VIP.de, Sport.de, GZSZ.de and Wetter.de. and second-best reported score ever.

Mobile options for accessing video content are Video views of the celebrity news site VIP.de becoming ever stronger – users can use RTL hit a new high in the IVW measurements Apps, the RTL.de mobile portal and Clipﬁ sh despite the shorter month, scoring 3.29 million apps for smartphones and tablets: at this point, visits. The Frauenzimmer.de website, produced nearly one in ten video views takes place on in close coordination with Vox, scored 3.07 million mobile devices. visits. The top performer among the sites produced by RTL Interactive and included in the IVW survey, is still the social network Wer-kennt-wen.de, which now has more than 9.6 million members and generated 63 million visits in February.

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A trip back in time for its 25 years To celebrate its 25th anniversary in style, M6 presented two special programmes and new look for their websites. France - 13 March 2012

On 1 March 2012, M6 turned 25. Twenty-ﬁ ve years of history that have seen the “one channel too many” or “the little channel”, as it was labelled for so long, grow and become what is now: the third national channel, after TF1 and France 2. It is also, “the most proﬁ table,” as the French Daily Le Monde said in an article published on 1 March 2012, entitled “At 25, M6 is a ‘grown-up’ on the audiovisual landscape.”

Karine Le Marchand, Stéphane Plaza and guests To mark its 25th anniversary, Groupe M6 in Joyeux anniversaire M6! has updated its corporate websites, with new versions to appear online on 12 March 2012. On 14 March, on Les 25 ans d’évènements GroupeM6.fr, the institutional website of Groupe que les Français n’oublieront jamais, M6 M6, offers all group’s ﬁ nancial and institutional offered viewers a chance to relive the events news. It also offers a presentation of the group’s that most marked these last 25 years. All the activities and those of its subsidiaries and reports images were chosen by the French in a survey on its involvement in terms of the company’s whose results were deﬁ nitely surprising. social responsibility and its foundation. Presented by Faustine Bollaert and Bernard de La Villardière, the 25 events on this As for M6Pro.fr, which is mainly designed programme involved dramatic moments where for journalists, but up to now has been accessible history was turned upside down and show to everyone, will now be accessible through staggering images of nature unleashed, passwords. The new version is based on the emotional tears of stars, explosions interactivity and allows the user to view of joy, ceremonies where the unthinkable programme schedules, press releases, videos occurred, and much more. and other visuals. A system of e-mail alerts for new items appearing online, according to the Along with these two programmes, chosen subscription, has also been made M6 also called upon renowned photographer available. Jean-François Rauzier to create a work that would also take To celebrate this anniversary, there are also viewers back through the numerous surprises in store for viewers. channel’s history to relive On 13 March they rediscovered the moments the great moments. This that marked the channel. Presented by Karine artist, who is known Le Marchand and Stéphane Plaza, Joyeux worldwide for his anniversaire M6 ! took a look back at the Hyperphoto concept, was most powerful moments, the funniest, the inspired by his famous Check most moving, and those with the greatest “Screens” to create a cult status, of the past 25 years. The two unique piece for the 25ans.GroupeM6.fr presenters welcomed the stars who have channel’s 25 years, contributed to the channel’s success since its featuring images from early days. “We have brought back all the great the M6 programmes hosts who have marked this channel’s history,” that have achieved cult Groupe M6 Vice President Thomas Valentin status. told Le Figaro. “It will be a great, nostalgic programme.”

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Global first look deal FremantleMedia Enterprises and Hulu have announced a major new ﬁ rst look deal for international distribution rights to the online video service’s original commission programming. United Kingdom - 13 March 2012

A Day In The Life on Hulu.com

This is the ﬁ rst time an international distributor David Ellender, Global CEO of FremantleMedia has signed such an agreement with a online Enterprises, says, “This is a ground-breaking video service. The deal, which enables deal, which sets a new precedent for acquiring FremantleMedia Enterprises (FME) to content that can live on both digital and linear distribute Hulu original series globally across platforms, while identifying opportunities outside all platforms, including traditional media, is of the traditional distribution models. We are another example of FME’s commitment to delighted to be part of Hulu’s ambitious push in forging partnerships with the world’s most to the production of original programming and to prominent and exciting content producers be offering audiences across the world access and further expands its catalogue of fresh, to innovative new shows like A Day In The Life.” inventive and high-quality TV programming. Andy Forssell, Hulu’s Senior Vice President The ﬁ rst title FME will take to the global market of Content, adds, “As we expand into original is Morgan Spurlock’s acclaimed documentary series, we’re collaborating with some of the series, A Day In The Life, which chronicles a world’s greatest independent storytellers to complete day in the life of some the world’s make and distribute great TV. Through this most fascinating humans, from billionaire new partnership with FME, we now have entrepreneur Richard Branson and street the opportunity to extend the reach of these artist Mr. Brainwash to multi-platinum Black distinctive stories like Morgan Spurlock’s A Day Eyed Peas front man, Will I Am. In The Life, on a global scale.”

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Re-imagining of iconic drama series Prisoner FremantleMedia Australia (FMA) is set to produce a new drama series for Foxtel called Wentworth, a contemporary re-imagining of the iconic Australian drama Prisoner which ran from 1979 to 1986. Germany - 15 March 2012

The contemporary adaptation, produced exclusively for Foxtel under the helm of FMA’s Director of Drama, Jo Porter, is set in the present and will begin with central character Bea Smith’s early days in prison. The storylines will include some of the original inmates and staff of the Wentworth Detention Centre, as well as characters especially developed for the series. Cover of a DVD box of the original Prisoner series Jo Porter commented: “Wentworth is a compelling character drama series about women which will take the audience inside a unique environment governed by its own rules. The series explores the politics of women in a world with few men, and how the experience both challenges and changes them, sometimes for the better. It’s a drama series built on the great Australian tradition of overcoming the odds to ﬁ nd mateship and belonging in the most unlikely circumstances. We’re very excited to be casting for so many strong female characters.”

FremantleMedia CEO Asia Paciﬁ c Ian Hogg added: “An entire generation of Australians grew up watching Prisoner and another is about to do the same with Wentworth. It will be bold, relevant and adventurous. Most importantly, its foundations will be built on amazing stories and wonderful characters.”

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Women honoured To mark International Women’s Day, RTL Radio and women’s magazine Marie Claire joined together to offer their respective listeners and readers a chance to elect “Woman of the Year 2011”. Judoka Lucie Décosse won the public’s vote. France - 9 March 2012

Internet users on the websites RTL.fr and MarieClaire.fr had 15 days to vote for and select the woman they believed was most deserving of the title. They elected the athlete Lucie Décosse (37 per cent of votes), ahead of the singer Zaz (17.5 per cent) and the economist Esther Dufl o (12.4 per cent). Among the personalities who were line for the “Woman of the Year 2011” prize were actress Bérénice Bejo, freshly rewarded at César Awards ceremony for her role in the fi lm The Artist, as well as chef Anne-Sophie Pic and stylist Isabelle Marant. Jacques Esnous, News Director of RTL Radio, Lucie Decosse and Catherine Durand, Deputy Editor-in-Chief, Marie Claire A three-time world champion and four-time (from left to right) European champion in judo, Lucie Décosse is aiming for the top of the podium at the upcoming Olympic Games in London. Born in France, she has also vowed to protect her ancestral country of French Guiana. For a year now she has been involved with WWF (World Wildlife Fund) France in their “Sportspeople for traceable gold and responsible mining” campaign to fi ght illegal gold washing, which destroys nature.

On Thursday, 8 March, Lucie Décosse was the guest on RTL Matin: “I ﬁ ght on the mat as I do in life,” she said on the air, speaking with Yves Calvi. “I wasn’t expecting this Interview with award so I am truly delighted.” Lucie Décosse on RTL.fr

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En route to the Télévie 2012 This year, RTL Group’s subsidiaries in Belgium and Luxembourg will once again step up their efforts to raise maximum funds for the ﬁ ght against cancer and leukaemia. The closing ceremony for this new edition will take place on 21 April. In 2011, €8,212,537 were collected in Belgium and Luxembourg Belgium / Luxembourg - 14 March 2012

While the results achieved in remission rates for the event, RTL-TVI will broadcast the ‘Grande cancer and leukaemia in children and adults in Soirée du Télévie’ beginning at 19:45 on recent years have been spectacular, the quest to 21 April, live from the main studio at RTL House. fi nd a cure continues. Since the creation of the The channel’s journalists and entertainers will Télévie telethon in 1989, more than €116 million be mobilised as well as numerous artists such have been raised in Belgium and Luxembourg to as Alain Souchon, M Pokora and Christophe fund the efforts of more than 1,500 researchers. Willem, who will appear to encourage the public to make donations. Last year in Belgium, According to Arsène Burny, Chairman of by the end of the ceremony €7,175,235 had the Télévie commission at the Fonds de been raised. la Recherche Scientifi que (FNRS): “This investment is transforming research: 92 per Schools in the Grand Duchy have done their cent of paediatric leukaemia is now curable, part by holding bake sales for the benefi t of the as well as 70 to 90 per cent of breast cancers. association since early December. On 24 March The day now seems to be approaching when a the Laboratory of Molecular and Cellular Biology blood test will be able to tell whether someone is of Cancer (LBMCC) in Kirchberg will host an developing such cancers.” Open Day. The Télévie Challenge takes place on 20 April at the RTL Group headquarters, Aware of the importance of the research, with more than 400 employees doing their bit by RTL Belgium is renewing its support for the 24th pedalling on indoor cycling bikes in the consecutive year. “Not content with organising company fi tness centre during an 8-hour the Télévie, the RTL teams also contribute to the period. RTL Group will donate €5 per kilometre operation with various initiatives. A play staged to the association. The next day, the live closing by the channel’s entertainers and journalists show from 19:00 to 23:00 will be an opportunity has become a major event, which will attract to collect pledges from viewers, as well as let nearly 18,000 people at 29 performances again researchers, patients and volunteers have their this year,” says Philippe Delusinne, CEO of say. In 2011, over €1 million had been raised by RTL Belgium. the end of the 10th edition.

From 11 April many items will be auctioned, “Every year in Luxembourg, 2,000 adults and including a bicycle owned by the cyclist children face a diagnosis of cancer and one in Philippe Gilbert and one of the current prime four of them dies,” says Carol Bragança, Télévie minister’s bow ties. All funds raised will be coordinator in Luxembourg. Since the launch of donated to the FNRS. On 15 April, the citadel the initiative in 2001, more than €11 million has of Namur will host the Télévie Grand Rally. been invested in scientiﬁ c research. Besides dedicating its daytime programming to

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Minute to Win It gets off to a great start RTL Klub launched the new game show Minute to Win It, which has now become the channel’s most-watched own-produced TV programme in the year to date. Hungary - 9 March 2012

The fi rst episode of Minute to Win It aired during prime time on 27 February and was an immediate hit among Hungarian audiences, attracting almost 600,000 viewers, or 33.4 per cent of the 18 to 49 market. The daily game show is presented by Balázs Sebestyén and requires savvy contestants to complete various challenges involving household objects in less than 60 seconds. As the Minute to Win It contestants successfully complete the tasks, the prize money increases but so does the diffi culty of the challenges, forcing players to decide whether they want to continue playing or risk losing their accumulated winnings. Balázs Sebestyén, Presenter of Minute to Win It In the fi rst week since the show’s debut it attracted an average 1.5 million viewers and scored its best ratings on Tuesday, 28 February: 1.7 million viewers. On 2 March, RTL Klub was the most-watched channel by far during the broadcast of Minute to Win It, attracting an audience share of 40.7 per cent.

12 RTL Television takes to the dance floor

The fifth season of ‘Let’s Dance’ kicked off on Wednesday 14 March: Sylvie van der Vaart and Daniel Hartwich will guide viewers through eleven episodes of RTL Television’s fancy-stepping show highlight. Up to 5.88 million viewers tuned in. week 11 the RTL Group intranet

M6 is also asserting itself in the digital domain To celebrate exceeding 25 billion downloads from its App Store, Apple unveiled a listing of the most frequently downloaded applications in France since 2008: the M6 app was the most downloaded free app in the French App Store for I-Pad. France - 7 March 2012

Internet and television combined RTL-TVI, Club RTL and Plug RTL are now also available on the tablet. Since 5 March, Internet users have “second-screen” applications to accompany their favourite programmes. Belgium - 7 March 2012

Universum Film acquires rights to Heat At the International Film Festival in Berlin, Universum Film acquired the rights to Heat, directed by Brian de Palma and starring Jason Statham. Germany - 7 March 2012

Solidarity in the face of competition For this third season, Top Chef joins the Red Cross to help people in difﬁ culty. France - 8 March 2012

RTL radio stations defend top rankings The latest ‘Media Analyse’ results (MA 2012 Radio I) show that RTL Radio Deutschland’s radio holdings are continuing on track and are signiﬁ cantly outperforming the other radio stations with ads. Germany - 8 March 2012

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Political thriller set in Moscow Director/screenwriter Dennis Gansel’s new ﬁ lm opens in German cinemas on 8 March: Die Vierte Macht (The Fourth Estate) – produced by UFA Cinema. Germany - 8 March 2012

Ljubav je na selu boosts its ratings The third season of Ljubav je na selu (Farmer Wants A Wife) has once again captured viewers’ hearts, achieving an average audience share of 40.9 per cent in the target group of viewers aged 18 to 49 – more than during any previous season. Croatia - 8 March 2012

Guy Verhofstadt’s Grand Direct On March 7 2012, the MEP and former Prime Minister Guy Verhofstadt was a guest on Grand Direct on RTL-TVI, Bel RTL and RTLinfo.be. Belgium - 9 March 2012

Sizz launches new marketing campaign The ‘What’s new?’ campaign for the Dutch mobile network provider Sizz was developed in conjunction with the Amsterdam-based agency BSUR and has gone out on nationwide TV and radio, in print, outdoor advertising and online since 9 March. The Netherlands - 12 March 2012

Belgian viewers seduced by Avatar On March 8 2012, RTL-TVI ran a special evening devoted to the ﬁ lm Avatar. Broadcast during prime time, the US blockbuster was a hit with the public, as the ratings prove: 570,200 viewers tuned in. Belgium - 12 March 2012

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Clipfish launches “Clipfish Music” for TV Since 2011, Clipﬁ sh has bundled its entire music collection under its ‘Clipﬁ sh Music‘ label, giving users access to over 40,000 original music videos – now these videos are also accessible on their TV screens thanks to HbbTV. Germany - 13 March 2012

Backstage with David Guetta and LMFAO Starting on 12 March, Fun Radio offers its listeners a chance to attend David Guetta’s and LMFAO’s next concerts in Paris and to meet these two international stars. France - 13 March 2012

Scènes de Ménages at the cinema To celebrate its 25th anniversary, M6 will reach out to its audience from 14 to 27 March 2012 with a Scènes de Ménages advertising campaign. France - 14 March 2012

Plug TV in a mobile version On 12 March, RTL Belgium and Mobistar launched Plug Mobile, their latest mobile offer tailor-made for fans of the Plug RTL channel, which targets a young, hip audience. Belgium - 15 March 2012

New Bob der Baumeister marketing campaign Bob der Baumeister (Bob the Builder), a character from Super RTL’s preschooler line-up beloved among children and parents alike, shows his little fans how they can help with home improvement or build their own little towers. Germany - 15 March 2012

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People Alexandre Moussard France - 7 March 2012

Alexandre Moussard has been appointed From 2007 he served as Vice President and Assistant Director of Acquisitions, effective General Manager in Media Distribution at The 12 March 2012. He will be working with Walt Disney Company, where he was notably Director of Acquisitions Bernard Majani. in charge of programme distribution and content for a variety of television channels and Alexandre Moussard is no stranger to Groupe interactive services. M6. The 40 year-old, a graduate of the Institut National Agronomique Paris Grignon, was a consultant with the Bearing Point business consulting ﬁ rm from 1997 to 2002 before joining Groupe M6 in Acquisitions.

People Vincent Régnier Vincent Régnier France - 12 March 2012

Vincent Régnier has been named General From February 2005 to February 2007, Vincent Manager of C Productions for Groupe M6. Régnier served as the Associate News Director at M6, where he was responsible for national In his new position, Vincent Régnier will work and local news. He then returned to the Amaury under Jérôme Bureau, Director of News and group, where he was named Editorial Director Newsmagazine Programmes on M6 and of Le Parisien and Aujourd’hui en France. He President of C Productions. left his position in January 2009 to help set up Le 19:45 on M6 as Associate News Manager, a Born in 1961, Vincent Régnier began his position he held until his recent nomination. career in 1985 as a video reporter for various television channels. Among other things, he The duties of the General Manager of C worked with the Amaury group as an Associate Productions have been, until now, fulﬁ lled by Producer for Sierra Productions, and then Jérôme Bureau. C Productions notably produces participated in the 1997 launch of the specialty Capital and Zone Interdite. sport channel L’Equipe TV. Two years later, he became the channel’s Editor-in-Chief and then Editorial Manager. In 2003, he was also named Manager of the L’Équipe.fr website. 17 week 11 the RTL Group intranet

People Holly Hines North America - 15 March 2012

Holly Hines has been appointed Vice President, Scripted Development at FremantleMedia North America (FMNA), with immediate effect.

The position has been newly created and Hines will be involved in developing new scripted projects for the company. She reports to Tony Optican, Senior Vice President, Scripted Programming. Holly Hines Holly is a terriﬁ c addition to the team as we further increase our presence in scripted development and production for the domestic as well as global marketplace,” said Optican. “With our stable of scripted projects continuing to grow, Holly’s great instincts for strong material combined with her extensive industry relationships make her ideally suited for this role.”

Holly previously worked for Fuse, where she was Director of Development and Original Series, and oversaw all scripted programming. Prior to that, she served as Manager of Development for TLC, where she oversaw more than 100 hours of on- air programming, including Trading Spaces and American Chopper. Before TLC, Hines served among other positions as a development executive at Reveille, working on the scripted series The Ofﬁ ce, Tudors, Ugly Betty and the unscripted series Nashville Star. She is a graduate of University of California, Berkeley.

FMNA continues to expand in the scripted arena, with its ﬁ rst hour-long scripted series, The Wedding Band, starring Brian Austin Green, Harold Perrineau and Melora Hardin, premiering later this year on TBS.

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