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Spa Business Issue 1 2011 spawww.spabusiness.com business2011 1 INTERVIEW Sharilyn Abbajay Marriott’s new vice-president for global spa & retail Top of the world Starwood’s Iridium Spa debuts at St Regis Lhasa, Tibet Robert De Niro has his shibui spa got star quality? SPA SPOTLIGHT: CANADA, PORTUGAL, TIBET, TURKEY & THE UK READER SERVICES contributors SUBSCRIPTIONS denise gildea +44 (0)1462 471930 Wendy Susie Bosalavage Ellis CIRCULATION Wendy Bosalavage has Susie Ellis is president michael emmerson +44 (0)1462 471932 25 year’s experience of SpaFinder Inc, one of EDITORIAL TEAM in the spa, wellness the world’s largest spa EDITOR and fi tness industries. media and marketing liz terry +44 (0)1462 431385 As president of the spa division for companies. A respected analyst of the design and management fi rm American spa and beauty industries, she serves MANAGING EDITOR Leisure, she’s worked on projects such on NewBeauty magazine’s editorial katie barnes +44 (0)1462 471925 as New York’s Plaza Athenee Hotel Spa advisory board and is also a board NEWSDESK and The Spa at Setai Wall Street. member of the Global Spa Summit. tom walker +44 (0)1462 471934 peter hayman +44 (0)1462 471938 Jennifer Rhianon martin nash +44 (0)1462 471933 Harbottle Howells NORTH AMERICA EDITOR Jennifer Harbottle Rhianon Howells was peter sargent +1 239 949 3394 has been a regular the launch editor contributor to Spa of Spa Business ADVERTISING TEAM Business magazine for and established it PUBLISHER/ADVERTISING SALES the last six years and has established as a journal of note. As consulting astrid ros +44 (0)1462 471911 herself as a leading commentator editor, she is closely involved with its ADVERTISING SALES in the industry. Currently based in continuing development, while also julie badrick +44 (0)1462 471919 Australia, she focuses on writing about writing widely on health, fi tness, travel the Asia-Pacifi c leisure sector. and leisure as a freelance journalist. john challinor +44 (0)1582 607970 jan williams +44 (0)1462 471909 Andrea Terry ADVERTISING SALES – WWW.SPA-KIT.NET Jezovit Stevens stephanie rogers +44 (0)1462 471902 Andrea Jezovit, a native Dr Terry Stevens is the ADVERTISING PRODUCTION Canadian, has written managing director of ed gallagher +44 (0)1905 20198 on business, travel and UK-based leisure and SPA RECRUITMENT/TRAINING SALES lifestyle for publications tourism consultancy Canadian Business Toronto emma matthews +44 (0)1462 471907 such as and Stevens & Associates. The company Life. She now lives in the UK and is specialises in strategic planning, with WEB TEAM working towards a Masters in Electronic a focus on changing market trends, WWW.SPA-KIT.NET/ Publishing. Previously, she was also a especially in the context of health and PRODUCT SEARCH ENGINE managing editor at Leisure Media. wellbeing tourism. Martin Nash +44 (0)1462 471933 SPABUSINESS.COM Th e views expressed in individual articles are those michael paramore +44 (0)1462 471926 of the author and do not necessarily represent those tim nash +44 (0)1462 471917 of the publisher, Th e Leisure Media Company Ltd. © Cybertrek Ltd 2011. All rights reserved. No part dean fox ( ) +44 0 1462 471900 of this publication may be reproduced, stored in a emma harris +44 (0)1462 471921 retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, DESIGN recording or otherwise, without prior permission of andy bundy +44 (0)1462 471924 the copyright holder, Cybertrek Ltd. Registered at Stationers’ Hall 30851, Spa Business ISSN 1479-912X FINANCE is available on annual subscription for UK £28, sue davis +44 (0)1395 519398 Europe £38, USA/Canada £28, rest of world £38, denise gildea +44 (0)1462 471930 from the Leisure Media Company Ltd. Portmill on the cover House, Portmill Lane, Hitchin SG5 1DJ, UK. Printed CREDIT CONTROL We mystery shop New York’s Shibui Spa, by Mansons. ©Cybertrek 2011 ISSN 1479-912X. rebekah scott +44 (0)1462 733477 which is owned by Robert De Niro (p44) Digital edition at www.spabusiness.com/digital FIND spa business spa opportunities GREAT STAFF Uniting the world of spas Jobs, news and training online FOR YOUR and in print updated daily SPA Spa Business subscribers work in all areas of the spa market worldwide. The magazine is available in Spa Opportunities magazine focuses on print, on digital turning pages and as a PDF edition, in recruitment, careers and news and is published every two weeks. It addition to a daily website and weekly ezine. has a daily website showing all the latest jobs and a weekly ezine. 4 Read Spa Business online spabusiness.com / digital SPA BUSINESS 1 2011 ©Cybertrek 2011 editor’s letter Seduced by beauty he beauty market has hit the headlines T recently, with operators Perhaps spas needed announcing record profits and growth. According to to distance themselves SRI’s 2010 report, Spas & the Global from the beauty market Wellness Market: Synergies & Opportunities to establish spa as a it represents a us$679bn (€501bn, £424bn) market annually. discipline in its own The sheer scale of the opportunity right, but now the time has caught the eye of investors – particularly because the market has is right for the two ridden out the recession so well. markets to re-bond Now all sorts of companies are on an equal footing piling into the sector – and from the most unexpected directions. This month UK food retailing giant Tesco announced it has successfully piloted in-store hair and beauty services and intends to holistic journeys which are fulfulling physically, emotionally and begin a rollout to test the concept, with up to 70 sites spiritually – something that’s diffi cult to do with a leg wax. being launched in the next year and more to follow. However, done thoughtfully, spas and beauty can Customers will be able to get “great value, high quality integrate – to everyone’s benefit. And with the drive for services from manicures to full waxing and styling” at spas to improve both their profitability and their yield, their local supermarket along with their groceries. beauty has to be part of the equation. Beauty services are also launching at motorway service Right on trend, Steiner – owner of Elemis and Mandara stations and airports and it’s likely we’ll see more – which acquired the Bliss beauty brand a year ago, is businesses with suitable existing infrastructure and large launching a new offer enabling other operators who footfalls considering adding a beauty offer. want to ‘Blissify’ their spas to take on a package of seven In this issue of Spa Business we discuss the opportunities beauty treatments called The Best of Bliss, supported by which exist for spas to join this race for the beauty dollar (see products, training and ‘Bliss in a Box’ retailing backup. page 20) and the challenges of doing so. Perhaps spas needed to distance themselves from the Th ere are some in the industry who feel that spa and beauty beauty market to establish spa as a discipline in its own are antagonistic and the way the industries are structured right, but now the time is right for the two markets to certainly reinforces the diff erences, with spa and beauty having rebond on an equal footing. separate trade associations, qualifi cations and events. Indeed, in some respects spas were created as a reaction Liz Terry, Editor against the original ‘beauty salon’, with a philosophy of creating [email protected] twitter: elizterry spa business HANDBOOK spa-kit.net Th e global resource for spa professionals Th e search engine for spa buyers The annual Spa Business Handbook brings Find the suppliers you need to equip your spa together research and vital reference content. quickly and easily. Over 57,000 buyers each Visit the website: www.spahandbook.com or month use the service, which includes sector- view it online at www.spahandbook.com/digital specifi c linked websites and a weekly ezine. SPA BUSINESS 1 2011 ©Cybertrek 2011 Read Spa Business online spabusiness.com / digital 5 Look after No. ELEMIS TRI-ENZYME RESURFACING SERUM This clinically proven serum* helps to stimulate the skin’s natural cell renewal cycle and naturally peels, smoothes, tones and moisturises the skin. *Independent Clinical Trials 2006 and let the No.1 look after you. As the No.1 British Spa Brand, Elemis is the perfect partner to increase your treatment room occupancy, retail sales and return clients. As the only spa brand to clinically trial products and treatments, plus an award-winning promotional programme, we really can look after your needs whilst you look after the needs of your guests. For further information, please call our Customer Care Team on +44 (0)1278 727870 quoting reference Spa Business or email [email protected] Stand 915 Professional Beauty, Feb 27/28 in this issue Marriott’s Sharilyn Abbajay, p24 An update on spa residential developments worldwide, p30 Herb House spa, UK, p40 Longevity Wellness Resort, Portugal, p48 5|Editor’s letter: 24|Interview: 40|UK focus: Forest retreat Seduced by beauty Sharilyn Abbajay Magali Robathan visits Herb House, Liz Terry on the spa industry Th e new vice-president of global a natural, organic and very British branching out spas and retail for Marriott shares country house hotel spa her plans for new spas and creating 12|Letters consistency as the hotel group 42|Sky-high ambitions Spa operators need to act urgently to repositions itself as a lifestyle brand A Nordic style day spa in Canada has protect the natural health industry turned hydrothermal facilities into 30|Investigation: a money spinner and is ready for a 14|News Realty check national rollout. Andrea Jezovit reports New spa brands Steiner and Marriott; Rhianon Howells talks to leading a jungle spa in Panama; and an operators to get an up to date view 46|Mystery shopper: inaugural spa association for Russia of what’s happening in the spa living Shibui Spa sector following the fi nancial crisis Is Robert De Niro’s New York spa a 20|Everyone’s talking about: and where its headed in the future star in the making? Wendy Bosalavage The race for beauty goes undercover to fi nd out More spas are turning to the lucrative 36|UK focus: Playtime beauty market to build profi ts and Lifehouse, a new £30m destination 48|Quality of life volume, but competition is fi erce.
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