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Recognising Excellence and Achievement in the Online Dating Industry

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Recognising Excellence and Achievement in the Online Dating Industry WWW.GLOBALDATINGINSIGHTS.COM POWER BOOK 2018 RECOGNISING EXCELLENCE AND ACHIEVEMENT IN THE ONLINE DATING INDUSTRY 2018 Sponsors 1 INTRODUCTION WELCOME TO THE 2018 EDITION OF THE GDI POWER BOOK, THE DEFINITIVE LIST OF THOSE INFLUENCERS, INNOVATORS AND MOVERS WHO HAVE SHAPED OUR INDUSTRY OVER THE PAST 12 MONTHS. Since last Valentine’s Day, the online now having ripple effects which alter user dating world has seen some tectonic behaviour moment to moment, and some movement. Spark Networks SE and The Meet dating apps have had to act quickly to Group are both newly formed, publicly listed save their brands from social media umbrella companies with the potential to firestorms. For those with their finger reinvent their respective corners of the on the pulse, however, the rewards have market, and Tinder has hit new heights after been there in the form of massive virality introducing a second premium tier. and organic exposure. Demographically targeted brands have The year also saw diversification - several sought to capitalise on a fragmented user brands made forays into digital journalism and population, while others have incorporated offline events, mixing dating with community video streaming in an attempt to get the spirit and making sure even casual site mass market edge. engagement can be valuable to consumers. The Executives have had to be on their toes dating app interface was applied successfully to keep their companies relevant in the eyes on new platforms like Bumble Bizz, suggesting of consumers, with rapid changes in AI, that as our understanding progresses, blockchain, cryptocurrency, Google ads algorithms and software designed for romance and Twitter algorithms coming in month will help people connect in novel and after month. Even geopolitical events are meaningful ways. 2 INTRODUCTION GDI evolved in its own way in the run up Monaco. Towards the end of 2017 we brought to this year’s Power Book. Our London on board a new Editor, Scott Harvey, and Conference was bigger and better than ever, began to push our product further to provide featuring speakers from Tinder, The League, dating professionals with even more news Paktor, App Annie, Microsoft and others. We and insight. hosted ‘An Audience with Facebook’ in This fourth celebration features a host of Barcelona, and gathered industry executives niche brands and startups alongside the big for the first of many summer parties in names, and pays special attention to those dating executives who have moved with the times and operated at the technological frontier. The dedication of these talented people continues to transform the lives of singles around the world, forging new connections and bringing millions of couples together. In association with ExoClick, we are proud to present the GDI Power Book 2018. SIMON CORBETT FOUNDER, GLOBAL DATING INSIGHTS 3 INTRODUCTION diff erent levels of algorithmic involvement, diff erent subscription models, security and functionality, plus a host of other universal business concerns. In 2018, GDI is moving to refl ect this diversity. In addition to expanding our daily news bulletin, we’ll be running longer opinion pieces as ‘GDI Editorials’, exploring one problem or event in the dating industry and elaborating on how it relates to any wider trends. We’ll also be stepping up our audio When I joined the dating industry a few interviews to get more expert opinions, and months ago, one of the fi rst things that struck redesigning the website to make it easier for me was how much there is to talk about. readers to fi nd the new content. GDI has Th ere are apps for casual daters, serious already introduced the Startup Roundup in daters, extramarital daters, millennial daters, the Friday newsletter, identifying innovations senior daters, millennial daters looking to as they emerge and watching for disruptive meet senior daters - the list is endless, and players in the market. Lastly, our events staff every niche is worth investigating. Within are preparing to take GDI across the pond for these niches are various brands, each trying our fi rst Los Angeles Conference in June! to digitise an extremely nuanced On behalf of the team, thanks for psychological process better than their downloading the GDI Power Book. competitors. Companies are juggling priorities, outfl anking one another technologically and marketing themselves SCOTT HARVEY across old and new media. Th ey need to EDITOR, consider acquisition, retention, monetisation, GLOBAL DATING INSIGHTS “ON BEHALF OF THE TEAM, THANKS FOR DOWNLOADING THE GDI POWER BOOK.” 4 POWER BOOK 2018 NIKLAS LINDSTROM HERBERT SABLOTNY CTO, The Meet Group Chief Strategy Offi cer, Spark Networks BRIAN NORGARD Chief Product & Revenue Offi cer, Tinder MICHELLE KENNEDY ANONYMOUS MICHAEL O’SULLIVAN CEO & Founder, Peanut Founders and Executives, Raya Owner, HubPeople DR. STEVE CARTER Manager of Data Science, Facebook JOSEPH PHUA JENNY GONZALEZ ALEXANDRE LUBOT Group CEO, Chief Revenue Offi cer, CEO, M17 Entertainment Agile Wings Match Group EMEA & APAC 5 POWER BOOK 2018 DAVID VERMEULEN Co-founder and CEO, The Inner Circle PETER SLOTERDYK ANONYMOUS JUSTIN MCLEOD VP of Marketing, Grindr Social Media Manager, Patrio CEO and Founder, Hinge ADEEM YOUNIS CHARLIE BROOKER & KRISTEN ROUPENIAN CEO and Founder, Single Muslim Creator, Black Mirror; Author, Cat Person STEVE PAMMENTER & ROSS WILLIAMS Owners, Venntro VIOLA LIM ROBIN TOMBS WHITNEY WOLFE Co-founder & CEO, Viola AI CEO and Founder, Yoti Founder & CEO, Bumble 6 SPONSOR MESSAGE It is with great pleasure that ExoClick is Our members area traffic is of premium sponsoring Global Dating Insights’ Power quality and consists of qualified users that are Book 2018. ExoClick is the innovative ad active members of dating platforms, they company and this guide is full of innovators have shown an interest in specific products within the dating industry. ExoClick is a global and 85% of traffic comes from English ad network platform and a programmatic ad speaking GEOs. exchange serving over over 6 billion daily ad ExoClick’s platform offers full impressions to a global network of publisher transparency and real-time statistics to sites. Dating is the biggest vertical accounting enable advertisers to make the right decisions for 30% of those impressions. in order to maximise their ROI. By As part of our growth strategy we wanted implementing pixel tracking on our platform to ensure that advertisers and affiliates could advertisers can see a range of data from each increase their opportunities for conversions click including the date, hour, country, region within this market, so back in June last year we within a country, device, OS, browser, launched our members area traffic business language, carrier, offer and campaign. Try out unit. Thanks to a range of exclusive deals with this high converting traffic by contacting leading dating platforms, advertisers have two your ExoClick account manager or emailing ways they can buy this traffic, firstly, they can [email protected]. purchase CPC email blasts that go directly to a As 2018 gets underway I am looking membership site user’s email in box. Secondly, forward to seeing many new innovations in they can buy ad space with a range of ad the dating market of which ExoClick is proud formats that are displayed within the members to be contributing to. area of a site. Generally there are no more than 2 ad spots available inside the websites membership area, which gives very high BENJAMIN FONZÉ visibility, additionally CTR is 10 to 40 times CEO AND FOUNDER, EXOCLICK higher than with standard ad placements. www.exoclick.com 7 8 POWER BOOK 2018 WHITNEY WOLFE HERD FOUNDER & CEO, BUMBLE Another year, another staggering set of statistics from Bumble HQ. Th e feminist dating app now has approximately 23 million downloads, 10 million of which came in the past 12 months. It has the fastest growing daily active user base of any dating app worldwide, and is reportedly valued in excess of $1 billion. Th e expansion of Bumble Beats at events and some savvy celebrity marketing is helping to ensure millennial consumers know about Wolfe Herd’s brand, and its strident, swaggering online presence kept the headlines coming at the turn of this year. Th e app’s success has been matched, if not surpassed, by the rise and rise of the CEO and Founder. With a Forbes feature, Fortune feature, New York Times feature and Vogue-covered wedding to boot, Whitney Wolf Herd is fast becoming the dating industry’s leading personality. If Bumble stays on this trajectory for the remainder of the decade, her old employers will soon have to contend with a “IT HAS THE serious rival. FASTEST GROWING DAILY ACTIVE USER BASE OF ANY DATING APP WORLDWIDE.” 9 POWER BOOK 2018 “LINDSTROM IS AT THE HEART OF THE MEET GROUP’S MOVE INTO VIDEO STREAMING.” NIKLAS LINDSTROM CHIEF TECHNOLOGY OFFICER, THE MEET GROUP MeetMe, Inc. changed their name to Th e Meet Group, move into video streaming. Live broadcasts have Inc. in April 2017, rang the NASDAQ opening the potential to completely reshape social media bell, then slammed the accelerator. Ten months of as a whole - something Facebook has openly acquisitions and accolades later, the dating giant acknowledged - and working to get Skout, now boasts a portfolio of internationally recognised, MeetMe and Tagged ahead of the curve for 2018 cutting-edge brands, a year-on-year revenue increase might be one of the sharpest moves in the sector. of 88%, and top quality user engagement across a Early signs are that users fully embrace the shift , range of features. Th e company picked up a ‘Best sending virtual (monetised) gift s and upping Technology Workplace For Diversity’ nomination their interactions on Meet Group platforms at the second annual Timmy Awards in September, considerably. Moreover, Lindstrom has been and Meet Group executives can regularly be found eff ective in integrating push notifi cations, speaking on innovation at industry events around modern message interfaces and general effi ciency the world.
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