#87 JUNE / JULY 2017 €5 JAN HOLZERS, RVCA EUROPEAN BRAND MANAGER LOCAL SKATE PARK ARTICLE REGIONAL MARKET INTELLIGENCE BRAND PROFILES, BUYER SCIENCE & MORE RETAIL BUYER’S GUIDES: BOARDSHORTS, SWIMWEAR, SKATE FOOTWEAR, SKATE HARDGOODS, SKATE HELMETS & PROTECTION, THE GREAT OUTDOORS, HANGING SHOES ©2017 Vans, Inc. Vans, ©2017 Vans_Source87_Kwalks.indd All Pages 02/06/2017 09:41 US Editor Harry Mitchell Thompson
[email protected] HELLO #87 Skate Editor Dirk Vogel Eco considerations were once considered a Show introducing a lifestyle crossover
[email protected] luxury, however, with the rise of consumer section and in the States, SIA & Outdoor awareness and corporate social responsibility Retailer merging. Senior Snowboard Contributor the topic is shifting more and more into Tom Wilson-North focus. Accordingly, as the savvy consumer
[email protected] strives to detangle themselves from the ties Issue 87 provides boardsports retail buyers of a disposable culture, they now require with all they need to know for walking the Senior Surf Contributor David Bianic fewer products, but made to a higher halls of this summer’s trade show season. It’s standard. Before, for example, a brand may with this in mind that we’re rebranding our
[email protected] have intended for its jacket to be worn purely trend articles; goodbye Trend Reports, hello on the mountain, but now it’s expected to Retail Buyer’s Guides. As we battle through German Editor Anna Langer work in the snowy mountains, on a rainy information overload, it’s more important now
[email protected] commute or for going fishing in. than ever before for retailers to trust their SOURCEs of information.