ISSUE #078. AUGUST/ SEPTEMBER 2015. €5 WILCO PRINS RIP CURL CEO SKATEBOARDING’S LOST GENERATION SUP FOCUS & RED PADDLE’S JOHN HIBBARD BRAND PROFILES, BUYER SCIENCE & MUCH MORE. TREND REPORTS: ACTION CAMS & ACCESSORIES, ACTIVEWEAR, LONGBOARDS, LUGGAGE & RUCKSACKS, SUNGLASSES, SUP, SURF APPAREL, WATCHES, WETSUITS. US HELLO #78 The boardsports industry has been through searching for huge volumes, but are instead Editor Harry Mitchell Thompson a time of change and upheaval since the looking for quality and repeat custom. And if a
[email protected] global financial crisis coincided with brands customer buys a good technical product from a realizing the volume of product they had been brand, this creates loyalty. Surf & French Editor Iker Aguirre manufacturing was far too large.
[email protected] Customer loyalty also extends to retail, where Since then it has been sink or swim, and one retailer’s satisfaction with a wetsuit, a Snowboard Editor Rémi Forsans Rip Curl are a brand who has come out with sunglass, SUP or longboard can equate to
[email protected] their head well above water. For this issue large orders and given the right sales support of SOURCE, Rip Curl’s European CEO Wilco and payment terms will be the beginning (or Skate Editor Dirk Vogel Prins tells us how the company has thinned continuation) of a fruitful relationship.
[email protected] its product lines by 50% and has executed a strategy, segmenting their lines to fit their SOURCE #78’s trend reports break down the German Editor Anna Langer consumer with a high amount of technical ever increasing amount of product information
[email protected] innovation, guaranteed quality and with the available, as our experts review what’s worth stories being told by some of the finest athletes a punt for SS16 in everything from wetsuits SUP Editor Robert Etienne in their field.