Orchard Tourism in Trat Province, Thailand: Towards Sustainable Agritourism
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ORCHARD TOURISM IN TRAT PROVINCE, THAILAND: TOWARDS SUSTAINABLE AGRITOURISM By Miss Phornphan Roopklom A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Program in Architectural Heritage Management and Tourism International Program Graduate School, Silpakorn University Academic Year 2016 Copyright of Graduate School, Silpakorn University ORCHARD TOURISM IN TRAT PROVINCE, THAILAND: TOWARDS SUSTAINABLE AGRITOURISM By Miss Phornphan Roopklom A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy Program in Architectural Heritage Management and Tourism International Program Graduate School, Silpakorn University Academic Year 2016 Copyright of Graduate School, Silpakorn University The Graduate School, Silpakorn University has approved and accredited the Thesis title of “Orchard Tourism in Trat Province, Thailand: Towards Sustainable Agritourism” submitted by Miss Phornphan Roopklom as a partial fulfillment of the requirements for the degree of Doctor of Philosophy in Architectural Heritage Management and Tourism (International Program) ............................................................................ (Associate Professor Panjai Tantatsanawong,Ph.D.) Dean of Graduate School ........../..................../.......... The Thesis Advisor Corazon Catibog-Sinha Ph.D The Thesis Examination Committee .................................................... Chairman (Kreangkrai Kerdsiri, Ph.D.) ............/......................../.............. .................................................... Member (Nantawan Muangyai, Ph.D.) ............/......................../.............. .................................................... Member (Corazon Catibog-Sinha Ph.D ............/......................../.............. 56056959: MAJOR: ARCHITECTURAL HERITAGE MANAGEMENT AND TOURISM KEY WORD: ORCHARD TOURISM / AGRITOURISM / CULTURAL LANDSCAPE / MULTIFUNCTIONAL MODEL / AGRICULTURAL PRACTICES PHORNPHAN ROOPKLOM: ORCHARD TOURISM IN TRAT PROVINCE, THAILAND: TOWARDS SUSTAINABLE AGRITOURISM. THESIS ADVISOR: CORAZON CATIBOG-SINHA, Ph.D. 152 pp. The aims of this research were to assess the main attributes and characteristics of orchards as part of the cultural landscape of Trat Province; determine the cultural, social, economic and environment values or benefits of tourist orchards; determine the agritourism models that appropriately characterize the tourist orchards; and provide recommendations on how best to promote and manage tourist orchards. The primary data from interviews of 9 local farmers/ owners and questionnaire survey of 57 agritourists were gathered. The secondary data from the literature were obtained. The study was conducted from November, 2014 to June, 2017. The overall recreational opportunities of the tourist orchards in Trat Province, using the Recreation Opportunities Spectrum analysis, collectively fall under Class 4 or semi-developed. The tourist orchards may be categorized as traditional mixed and organic orchards. Most of tourist orchards use a combination of chemical substances and organic matter as fertilizers. Two of the orchards have received a government seal certifying that the exported fruits from their orchards are organically grown. All orchards depend on rainwater for irrigation; however, six orchards temporarily impound water in man-made ponds while the others use pumped water from natural resources. Permanent and temporary labor is crucial to maintain the orchards throughout the whole- year farming cycle. The tourist orchards fall into four categories following the theory of Zhou and Chen (2008) namely Traditional Management Model, Eco-creation Model, Tech-education Model, and Comprehensive Recreation Model. The tourist orchards have cultural, social, economic, and environmental values, which directly and indirectly benefit the nation and the local community including the visitors/tourists. The multifunctionality of the tourist orchards affirms the model proposed by Aquino et al. (2010), which is a useful model in understanding the inter-relationships of various elements within an agricultural/cultural landscape. As a sustainable tourism venture, the orchards could provide not only agricultural products but also a multitude of tangible and intangible benefits to the environment, community, and economy. Being an emerging tourist venture with a niche market, the orchards have not yet attracted as many tourists especially outside the harvest season. The majority of agritourists (n= 57, all Thai) surveyed were females between the age of 21-24 years of age, married, and highly educated. Most of them were employed as entrepreneurs and government officials with a monthly salary between 15,000 and over 50,000 Baht. Almost half of them visited the tourist orchards with friends and family in a big group (6 – 12 people per group). Tourist motivation, favorite tourism activities and satisfaction levels were assessed using the Likert scale. Management and research recommendations built on the perspectives of the respondents and the results of the SWOT analysis are presented. Among others, the participation of local community in orchard tourism, establishment of an agricultural information center, good planning and management for sustainability, and tourism training can help develop sustainable orchard tourism in Trat Province. Program of Architectural Heritage Management and Tourism Graduate School, Silpakorn University Student's signature........................................ Academic Year 2016 Thesis Advisor's signature........................................ iii Acknowledgments I am very grateful to my supervisor, Dr. Corazon CATIBOG-SINHA, for her valuable guidance, knowledge support, thesis review, comments, suggestions, and encouragement throughout the duration of this research. Without her patient support and persistence, the completion of this dissertation would have not been possible. My sincere thanks to the teachers and staff members of the Faculty of Architecture, Graduate School of International Program, Silpakorn University for their academic advice, information sharing, and curriculum guidance. My sincere gratitude to Assistant Professor Dr. Aphilak Kasempholkoon for the valuable information about Trat Province. I also would like to thank Mr. Nakorn Wasikarm, the nine orchards owners, and all respondents for their participation, valuable time and significant information. Many sincere thanks to all my best friends (Khun Khayub Gang) for their loyal friendship, constant encouragement, and assuring warm hugs. I have to also thank all my classmates for their camaraderie, sharing their opinions, and encouragement. Specially thanks to my beloved father for his inspiration. This degree is a gift for you. Hope you see my success from the sky. You are always in our hearts. To my beloved mother, I will be forever grateful for your love, care, understanding and encouragement throughout my life. iv Table of Contents Page Abstract ......................................................................................................................... iii Acknowledgements ........................................................................................................ iv List of Tables ................................................................................................................ vi List of Figures................................................................................................................ vii Chapter 1 Introduction ....................................................................................................... 1 Research Statement ..................................................................................... 1 Research Aim ............................................................................................. 3 Research Objectives .................................................................................... 3 Research Questions ..................................................................................... 3 Research Methods ....................................................................................... 4 Process of Study ......................................................................................... 5 Scope and Limitation ................................................................................. 6 Overview Research Structure ..................................................................... 6 2 Literature Review .............................................................................................. 7 Agritourism, Orchard Tourism and Related Topics...................................... 7 Cultural Heritage ........................................................................................ 24 Multifunctionality ...................................................................................... 32 3 Research Methods .............................................................................................. 41 Research Framework ................................................................................. 41 Research Objectives, Methods, and Data Analysis ...................................... 42 Schedule of Activities ................................................................................ 47 4 Study Area Description ...................................................................................... 48 Location and Accessibility of Trat Province ...............................................