MEGA Samara, Affordable shopping with a high quality

Considered the number one shopping experience in with Samarskaya Luka National Park located at its heart. It is the region, MEGA Samara is about to benefit from a huge the third largest region in Russia. Buinsklocal housing development and a tourism boost from the Anchored by IKEA, MEGA Samara has an exceptional tenantAl’met’evsk 2018 World Cup, growing its primary catchment area and mix across every category. With everything from international Aznakaevo our key audience of families living within walking distance, cuisines to family value and affordable home furnishings – which is expected to triple in size by 2020. it’s easy to understand how MEGA Samara attracts 12 million The Samara Region is well known for its strategic geographical customers a year. locations and rich, natural, historical and cultural heritage, Leninogorsk

Bugul’ma

Ul’yanovsk

Dimitrovgrad 40 min by car from to MEGA Samara

Buguruslan

Tolyatti Bereza M5

Otradnyy Zhigulyevsk

Oktyabr’sk ’

Bezenchuk Chapaevsk

Catchment Areas People Distance Buzuluk

● Primary 150,000 < 11 km A lot of MEGA ● Secondary 1,095,880 11–24 km visitors 12 MLN 56 8 6.400 ● Tertiary 2,485,180 24–235 km travel from VISITORS CUSTOMERS BUS ROUTES Kazakhstan AVERRAGE PARKING SPACES Total area: 3,731,060 COME BY CAR Sorochinsk

Pugachyev A region with Loyal customers

MEGA Samara is located in the North-East of Samara and attracts shoppers from all over the city strong potential and surrounding area. MEGA is loved by families, lifestyle and experienced guests alike.

The Samara region The city of Samara

The Samara region has the sixth largest industrial output of all With its diverse industry base it boasts a strong economy GUESTS VISIT MEGA 86 MINS Russia’s provinces and second largest among the Privolzhsky and healthy investment potential. Compared to other cities of AVERAGE 3.5 TIMES PER MOTHS 37% 62% Federal District regions. In terms of social and economic more than one million residents, it has the largest industrial DWELL TIME HAVE KIDS UNDER 16 OF CUSTOMERS development, Samara is among the top five in Russia. output. Its most buoyant sectors are transport and equipment ARE MARRIED The region has a healthy economy with a wide variety of production, electrical, electronic and optical equipment, industry: mining, processing of semi-products, electric power metallurgy and metallic products manufacturing. production, chemistry and petroleum chemistry, metallurgy New residential area development will bring and mechanical engineering (including motorcar construction), additional 300000 households. bearings manufacture, aircraft building and production 889 EUR 86% 34 YEARS OLD 57% of spaceships and vehicles, light and food industries. AVERAGE MONTHLY INCOME REGULAR AVERAGE CUSTOMER WOMEN The region’s major cities are Samara, Novokuibyshevsk, CUSTOMERS Togliatti, Chapaevsk, , Syzran and .

Samara Region: Samara

9.7 BILLION EUR RETAIL TURNOVER 53.600 km2 CITY AREA Industries: 4.373.397 REGION POPULATION INCLUDING CITY

MACHINERY METALLURGY FOOD INDUSTRY

TEXTILE FURNITURE SOFTWARE CHEMICAL ENERGY INDUSTRY INDUSTRY DEVELOPMENT INDUSTRY PRODUCTION

City of Samara:

466 км2 CITY AREA Family fashion Classic fashion 104.400 м2 Sport Service GLA

Young fashion Food

Electronics

196 STORES

MORE THAN 100 EVENTS PER YEAR

36 UNIQUE BRANDS FOR SAMARA

22 CAFES & RESTAURANTS

92% BRAND AWARENESS

86% REGULAR CUSTOMERS Fun for all the family

Samara will play host to six games during the 2018 FIFA World Cup. leisure and dining destination offers the widest variety of services As the nearest leisure destination, with excellent public transport with brands like Zara, H&M, Lady&Gentlemen, Detskiy Mir, IKEA, links, MEGA Samara is sure to pull in the crowds. In the longer Auchan, Leroy Merlin and more, the new residential developments term, significant investment in the local area will considerably will generate thousands of new MEGA fans. increase the immediate catchment area. A family-friendly fashion,

37% HAVE KIDS UNDER 16

86 MIN AVERAGE DWELL TIME IKEA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com