The Well-Being of Future Generations
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2016-2021 1 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 2 The Well-being of Inspiring people, Future Generations changing lives (Wales) Act 2015 Our Vision, Inspiring People, Changing Lives, was developed within the framework of the emerging Well-being of Future Generations (Wales) Act 2015 and informed through engagement and consultation with staff, volunteers and stakeholders. The Well-being of Future Generations (Wales) Act (referred to as ‘the Act’) is about improving the social, Through this, we seek to inspire people through our museums and collections to economic, environmental and cultural well-being of find a sense of well-being and identity, to discover, enjoy and learn bilingually, Wales. Through the Act we are asked to think more and to understand Wales’s place in the wider world. about the long-term, work better with people and communities and each other, look to prevent problems We have set out five commitment areas where we can make the most significant and take a more joined-up approach. This will help us, difference to the people of Wales over the decade ahead, and in which we are Amgueddfa Cymru – National Museum Wales, along committed to focusing our work towards achieving our Vision and to contributing with the other public bodies across Wales, to work in a to the seven Well-being goals. These are: more cohesive way to create a nation that we all want to live in, now and in the future. Making a difference to Wales Changing lives by working with local and national organisations to create a happier, healthier and more sustainable Wales, with access The Act puts in place seven well-being goals. This to culture for all, and a thriving economy. statement sets out how we will contribute to them, responding to the duties on Welsh Government Museum Experience Visitors experience high quality museums, exhibitions, Sponsored Bodies named in the Act. It also explains and public spaces for enjoyment and learning. how our well-being objectives were developed and the Digital Experience Users experience a connected and accessible digital museum initial steps we will take to deliver them. for engagement, creativity and learning. Learning and Creativity Everyone will have a wealth of opportunity to learn, research and create. Participation and Inclusion Individuals, families and communities throughout Wales and beyond, shape and take part in inclusive and accessible cross-cultural activities for all. INSPIRING PEOPLE, CHANGING LIVES 3 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 4 Our well-being objectives Our well-being objectives cover the period 2016-2021 in line with our Strategic Plan. The details of our well-being objectives are set out for each of our five Vision commitment areas in the following sections of this statement. For each of these, the well-being goal that each well-being objective makes the greatest contribution towards is highlighted. Taking an integrated approach to the well-being goals means, however, that most of the well-being objectives contribute to the delivery of multiple goals. INSPIRING PEOPLE, CHANGING LIVES 5 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 6 Making a difference to Wales In support of the outcome Wales has a strong creative economy to deliver In support of the outcome Wales is a society in which health and well-being a prosperous Wales, we will: are improved to deliver a healthier Wales, we will: • Develop Amgueddfa Cymru’s role as a leader in the creative industries in Wales • Develop and implement a bilingual health and well-being strategy which sets out Amgueddfa Cymru’s contribution to this key national initiative and promotes public • Work in partnership with key stakeholders to develop the creative economy in Wales understanding of health and well-being through our public programmes and partnerships In support of the outcome Wales develops a strong knowledge-based economy In support of the outcome Wales’ communities have a strong identity and to deliver a prosperous Wales, we will: cultural heritage to deliver a Wales of cohesive communities, we will: • Develop a Research Strategy for Amgueddfa Cymru that enables us to achieve our • Develop bilingual opportunities for national museum experiences for people in Wales Vision and respond to the changing knowledge-based context who don’t currently have access to one • Enhance, develop and improve Amgueddfa Cymru’s role in delivering research for impact • Deliver our commitments to the Welsh Government’s Culture and Poverty programme • Attract independent research funding In support of the outcome The museums sector in Wales is sustainable, to deliver • Maintain our status as an Independent Research Organisation a Wales of vibrant culture and thriving Welsh Language, we will: In support of the outcome Wales is a nation which maintains and enhances • Contribute to implementation of the recommendations of The Expert Review of a biodiverse natural environment to deliver a resilient Wales, we will: Local Museum Provision in Wales 2015 • Develop a geodiversity and biodiversity strategy, for Amgueddfa Cymru’s contribution • Advocate for the museums sector in Wales, in partnership with the Welsh Museums Federation and the Museums Association to a biodiverse natural environment and the natural sciences and promote public understanding of biodiversity and its role in healthy functioning ecosystems A PROSPEROUS WALES A RESILIENT WALES A HEALTHIER WALES A WALES OF COHESIVE COMMUNITIES A WALES OF VIBRANT CULTURE AND THRIVING WELSH LANGUAGE INSPIRING PEOPLE, CHANGING LIVES 7 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 8 Museum Experience In support of the outcome Wales’ national museums are ‘must see’ destinations In support of the outcome Our exhibitions and events inspire and engage, to to deliver a prosperous Wales, we will: deliver a Wales of vibrant culture and thriving Welsh Language, we will: • Develop and implement a bilingual strategy to transform the visitor experience • Deliver a vibrant and sustainable exhibition and events programme for Wales and improve customer care standards • Create high quality bilingual participative activities and opportunities in our museums, galleries, public spaces and online In support of the outcome Wales’ national museums are well-maintained with modern facilities, to deliver a Wales of vibrant culture and thriving Welsh • Create and implement a strategy for sustainable large scale public events at our museums Language, we will: • Promote the work of Amgueddfa Cymru – National Museum Wales, at national events • Develop new master plans for Amgueddfa Cymru museums • Play an active role in the masterplanning of the environs of our museums • Improve the quality of Amgueddfa Cymru’s catering and retail offer In support of the outcome Wales’ national museums redefine perceptions of museums, to deliver a Wales of vibrant culture and thriving Welsh Language, we will: • Develop St Fagans to become an internationally renowned open air museum A PROSPEROUS WALES A WALES OF VIBRANT CULTURE A WALES OF VIBRANT CULTURE AND THRIVING WELSH LANGUAGE AND THRIVING WELSH LANGUAGE INSPIRING PEOPLE, CHANGING LIVES 9 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 10 Digital Learning Experience and Creativity In support of the outcome Digital Users are attracted by an interactive and In support of the outcome People in Wales have opportunities to develop skills animated online experience, to deliver a Wales of vibrant culture and thriving through cultural learning to deliver a prosperous Wales, we will: Welsh Language, we will: • Ensure key heritage skills are retained within Wales through a programme of training • Re-develop the Amgueddfa Cymru website in consultation with others and key stakeholders • Expand volunteer development programmes across all museums • Develop partnerships and share information to enhance delivery of digital experiences • Develop Amgueddfa Cymru as a hub for skills sharing programmes • Continue to develop and promote Peoples Collection Wales with partners In support of the outcome Communities across Wales have opportunities for In support of the outcome Digital Users find multiple pathways into our collections, creative learning to deliver a Wales of cohesive communities, we will: to deliver a Wales of vibrant culture and thriving Welsh Language, we will: • Use partnerships to develop and shape bilingual public programmes for inspiration and • Develop and implement a new Amgueddfa Cymru Digital strategy creative learning • Improve knowledge and skills through provocative and stimulating digital content In support of the outcome People in Wales have opportunities for creative and cultural learning, to deliver a Wales of vibrant culture and thriving Welsh Language, we will: • Support and deliver the National Curriculum, the Welsh Baccalaureate and the Creative Learning Plan, through Amgueddfa Cymru’s bilingual learning programme • Continue to specialise in early years’ provision and pioneer how to introduce young children and families to museums • Develop bilingual programmes for families, communities and individuals A WALES OF VIBRANT CULTURE A PROSPEROUS WALES A WALES OF COHESIVE A WALES OF VIBRANT CULTURE AND THRIVING WELSH LANGUAGE COMMUNITIES AND THRIVING WELSH LANGUAGE INSPIRING PEOPLE, CHANGING LIVES 11 AMGUEDDFA CYMRU – NATIONAL MUSEUM WALES 12 Participation Five ways and Inclusion of working In support of the outcome The skills, expertise and experience of communities shape As an organization, we will strive to deliver our outcomes through the five ways the work of Amgueddfa Cymru to deliver a more equal Wales,