PRESS RELEASE 2021-04-27 Massive Entertainment starts collaboration with PainDrainer - a unique quality of life app powered by AI
LUND, SWEDEN – Malmö based gaming studio Massive Entertainment – a Ubisoft Studio, has started a collaboration with PainDrainer AB, a start-up in Medicon Village, Lund. PainDrainer has developed a unique CE-cleared app powered by artificial intelligence (AI). In a clinical study in the US, the app demonstrated its ability to increase quality of life and reduce pain level in people living with chronic pain.
"What we at Massive love about PainDrainer® is the ability to bring an efficient solution to people suffering from chronic pain. We saw a great opportunity to leverage our knowledge of gaming mechanics and player motivation to support the daily use of PainDrainer® in an engaging way.”, says Pierre Escaich, Development Director at Massive Entertainment.
When living with pain, it can be challenging to plan day-to-day activities and still have energy left for other activities that are highly valued and beneficial. PainDrainer® is digital pain coach powered by artificial intelligence which adapts to each patient’s individual needs.
“We know from clinical studies that PainDrainer® improves the quality of life and reduces the level of pain. We are now working to make PainDrainer® more engaging and motivating to use outside pain clinics. By combining Massive’s expertise in engagement and game design with our expertise in health and clinical trials, we see an abundance of unique opportunities to help millions of people living with chronic pain,” says Ann-Christin Malmborg Hager, CEO of PainDrainer AB.
One in five individuals lives with chronic pain. When in pain, it is natural to need rest; however, physical activity can also have a positive effect for pain relief. Physical activities produce hormones which provide pain relief and increase well-being. It is therefore important for every person to find their balance when it comes to physical activities, and PainDrainer® provides this on an individual level.
“PainDrainer® offers personal advice, using artificial intelligence, that will help chronic pain patients to plan the day without exceeding their desired level of pain and to still have enough energy for valuable activities. Thanks to the unique design of PainDrainer®, we can make the clinical praxis available to everyone,” Ann-Christin continues.
“As one of the largest game developers in Sweden, we want to take our responsibility, and we believe that games and game design is an important tool that can positively affects people’s lives in various ways. The collaboration between PainDrainer and Massive is an illustration of how innovation in Skåne can fuel large scale positive transformations,” Pierre concludes.
For more information, please contact:
David Antell PR & Communication Manager Massive Entertainment [email protected]
Ann-Christin Malmborg Hager CEO PainDrainer AB [email protected]
About PainDrainer AB
PainDrainer AB is a company developing digital platforms and applications contributing to health and well-being. PainDrainer was founded in 2018 by Prof. Carl Borrebaeck, Dr. Maria Klement (chronic pain patient herself), and Göran Barkfors (IT specialist). The idea was born when Maria, after participating in several pain rehabilitation programs, realized that the pain is affected by more factors than the human brain can keep track of, since all days are different. PainDrainer® uses advanced calculations based on artificial intelligence to coach the user in planning their day not to exceed a certain pain level, and to ensure that there is energy left for activities highly valued.
PainDrainer® has clinical evidence, is based on Acceptance and Commitment Therapy (ACT), self- management and artificial intelligence (AI). It is CE certified and is cleared by FDA as a Mobile Medical Device class 1 with exemption.
www.paindrainer.com
Massive Entertainment – A Ubisoft Studio
Founded in 1997 and part of the Ubisoft family since 2008, Massive Entertainment is a world leading game studio based in Malmö, Sweden.
In 2016, the passionate and creative team at Massive brought the record-breaking new IP Tom Clancy’s The Division® to players around the world. The game quickly became the fastest selling game in Ubisoft history. With a solid background in crafting strong technical franchises such as Ground Control and World in Conflict, the studio has also previously collaborated with Ubisoft Montreal on Assassin’s Creed® Revelations and played a major role in Far Cry®3.
With the release of Tom Clancy’s The Division® 2 in 2019, powered by the studio’s proprietary game engine Snowdrop, Massive continues to push the limits for what is technologically possible. Massive is also the home base of Ubisoft Connect, Ubisoft’s digital ecosystem and distribution platform.
Most recently, Massive is leading the development of a new cutting-edge game set on the beautiful and dangerous moon from James Cameron’s prominent Avatar™ film franchise, and early 2021, it was announced that Massive will collaborate with Disney and Lucasfilm Games on a new story-driven open- world video game set in the beloved Star Wars™ galaxy.
The studio’s goal has always been - and still is - to craft the finest gaming experiences for all players. www.massive.se