48_516461 bindex.qxp 9/11/07 6:51 PM Page 647

Index

test marketing, 263 • A • writing a creative brief for, 84–86 above-the-line media, 226 advertising agencies, 305–306 accident liability, 329–330 Advisory, Conciliation and Arbitration accounting. See also bookkeeping; Service (ACAS), 436 business cash Aged Debtor Report, 370 basics for online business, 405–409 algorithms, 210–211 choosing your adviser for, 335–336 Amazon, 88–90, 170–171, documentation and files, 349–352 271, 577–578, 623 online secruity requirement, 99–100 American Express, 52 software packages, 95, 410–414 antivirus protection, 205–206 for you and the taxman, AOL (America Online), 93, 103, 100–101, 414–416 164, 217, 284–285, 403 accounting period, 407 assets and equity, 408–409 accounts receivable, 370 Association of British Insurers, 329 accrual-basis accounting, 406–407 assumptions we’ve made about you, 3 Ad-Aware, 207–208 attachments, e-mail, 162, 514 AdLINK, 300 auction management, 557, 607 Adobe Dreamweaver (formerly Auctionpix, 571 Macromedia), 95, 180–182, AuctionWeb, 542 199, 477, 504, 518 Audit Bureau of Circulations, 267 Adobe PageMaker, 179 authentication, 217–218 Adobe Photoshop, 163, 398, 572 automation, IT, 463 ADSL (Asymmetrical Digital Subscriber autoresponders (mailbot), 176, 512–513 Line), 160, 554 auxiliary storage, 155 ADSL Guide, 175 AVG AntiVirus, 206 adult content Web sites, 403 awards and business competitions, advertising. See also online advertising 133–134 budgeting, 224–225 communicating brandCOPYRIGHTED image by, 86 MATERIAL• B • creative process in, 79, 83–84 defining the message, 225 backup power systems, 205 evaluating effectiveness, 227 backups features and benefits, 222–224 for disaster response, 205 selecting media, 226–227, 266–267 power surges, 156 setting the objectives, 224 protect information with, 101, 156 software, 164 48_516461 bindex.qxp 9/11/07 6:51 PM Page 648

648 Online Business All-in-One For Dummies

bad debt (losses), 114, 370–371 bad debt (losses), 370–371 bank financing. See also cash registers, 347–349, 366–367 finances/financing cash sales, 357–360 choosing your adviser for, 337–338 credit sales, 360–365 as financing option, 115–117, 120 current accounts, 342–346 loan instruments, 121–123 filing systems, 349–352 banner advertising, 104, 276, P&L statement, 410 299–300, 584 petty cash accounts, 346–347 BARB (Broadcasters’ Audience Research recording payments, 409 Board), 267 sales discounts, 367–368 bartering sales returns and allowances, 368–369 advertising space, 305 savings accounts, 346 supplies or services, 328–329 staff responsibilities for, 353–355 battery backup systems, 205 tracking expenses, 409–410 battery power supplies, 599 tracking income, 408 BBEdit, 180 Bookkeeping For Dummies (Barrow & Bebo, 636 Epstein), 1, 350, 359, 400 Beliefs and Principles Questionnaire, BRAD (British Rate and Data), 28, 226 65–66 brainstorming, 80–82 below-the-line media, 226 brand awareness/identity Ben & Jerry’s ice cream, 139–140 advertising creates, 86 benefits. See also salary and benefits domain names and, 376 of information technology, 462–464 eBay, 579 product, 25 is more than advertising, 297–298 biscuit motivation, 447–448 online advertising and, 276 BitPass, 624 power of Internet to impact, 275 BizPlanit.Com, 54 Web sites create, 98 BlackBerry, 277 break-even, 39, 42 blitz marketing, 26 BritBlog, 310 blogs (Web logs) British Insurance Association, 329 beginning your own, 144, 629–632, British Library, 266 639–641 British Safety Council, 436 bringing people to your, 633, 641 British Standards Institute, 325 market research from, 89 British Venture Capital Association, 128 targeting an audience, 310 broadband connections, 160, 553–555 for your company, 642 browser-safe colours, 189–190 boilerplate, 315 BT Click&Buy, 625 bonuses, 432, 456–457 business, decision-making bookkeeping. See also accounting dealing with directors, 333–335 accounts receivable, 370 make-or-buy, 321–325 assets and equity, 408–409 48_516461 bindex.qxp 9/11/07 6:51 PM Page 649

Index 649

minimizing liabilities, 329–333 business ethics selecting a supplier, 325–329 creating the values statement, 67–69 using business advisers, 335–340 creating the vision statement, 69–71 business, starting a new, 430–431 identifying company values, 61–66 assessing your temperament, 10–11 why values matter, 57–61 common reasons for, 9–10 Business Link, 92, 128, 132, 340, 397, 399 entrepreneurial attributes for, 12–13 business names, 239–240. See also investment is more than money, 15–16 trademark protection making a skills and knowledge Business Names Act of 1985, 240 inventory, 13–15 business ownership, types of measuring your ideas and alternatives, accounting basics, 405–406 16–17 business angels and, 128 profitability of, 36–40 corporation, 401–402 business advisers, 335–340. See also employee, 433 hiring professionals limited liability company, 401 business angels models for online, 136–137 business plan and, 46 partnerships, 400 as financing option, 115–117 sole trader, 11, 400 start-up financing with, 128–129 statutory entities, 400–401 business associations, 27–28 venture capital and, 118–119, 127 business attire, 54 business plan business cash. See also accounting; assessment questionnaire, 53 bookkeeping begins with an idea, 14–17, 41–42, accounts for control of, 342–349 55, 135–138 documentation and files, 349–352 begins with market research, 31–32 employee bonding, 355 benefits and reasons, 42–46, 92 internal fraud controls, 352–353 confidentiality, 49–50, 51 staff responsibilities for, 353–355 due diligence, 50 business deductions, 415 rehearsing and presenting, 54–55 Business Direct, 128 software packages, 50–54, 92 business directories time needed to prepare, 41 business angels, 128 writing and packaging the, 46–49 Kelly’s Directories, 20–21, 326 Business Plans For Dummies (Tiffany, Kompass, 20–21, 326 Peterson, & Barrow), 1 libraries as source for, 28–29 business relationships, building, 327 online communities, 150 business taxes. See also accounting online shopping centres, 170–171 bookkeeping requirements, professional services, 140–142 100–101, 407–410 Thomas’s Register, 326 business ownership and, 400–402 venture capital providers (VC), 128 online businesses pay, 414–416 48_516461 bindex.qxp 9/11/07 6:51 PM Page 650

650 Online Business All-in-One For Dummies

Business.com (search engine), 30 CoffeeCup HTML Editor, 181, 192 business-to-business marketing, 256 ColdFusion, 182, 387, 482, 504 BusinessWire, 311, 315, 318 collaborative thinking, 79–83 buying in decisions commissions, 432 buying online, 328–329 Companies Acts, 334 factors to consider, 20–21 Companies House, 28, 33, 38, fixed assets, 39–40 240, 325, 334–335, 391 outsourcing and, 321–325 compensation selecting a supplier, 325–327 employee, 24 start-up costs, 37 incentives and bonuses, 456–457 pay for performance, 431–433 salary and benefits, 433–436, 456 • C • competition calendar year, 407 in the creative process, 79 capital gains, 119 for grants and awards, 131–134 cash & carry selling, 237 market research on, 21–24, 33, 260 cash balances, 111–114 pay scales, 435 cash flow, 110–114 proprietary position as, 44–45 cash registers, 347–349, 366–367 tracking news coverage of, 317–318 cash sales, 357–360 understanding online, 89–91 cash-basis accounting, 406–407 computers. See also hardware cashing up, 366–367 as online business, 143 catalogue sales, 24, 33 productivity paradox of, 465–466 CD-RW/DVD±RW drive, 156 selecting what you need, 94 certificates (Digital ID), 211–213 terminology and specifications, certification authority (CA), 211 154–156 CGI (Common Gateway Interface), what’s needed for eBay, 552–555 482, 517–521 comScore Media Matrix, 577–578 chamber of commerce, 27, 435 confidentiality, 49–50, 324 Chartered Institute of Management confidentiality agreement, 51 Accountants, 336 consultants, 34 Chartered Institute of Purchasing and consumable materials, 21 Supply, 327 Consumer Protection Act of 1987, Chartered Institute of Taxation, 406 332–333 Chartered Management Institute, 463 Consumer Regulation Enforcement, 246 chat (customer support), 522, 624 content aggregators, 317 chat rooms. See messageboards contests and sweepstakes, 480–482 click-through rates (CTR), 273, 276, contingency agencies, 425 299–301, 305–307 contracts, verbal and written, 244–245 clipping services, 317–318 co-operatives, 19–20 48_516461 bindex.qxp 9/11/07 6:51 PM Page 651

Index 651

copyrights customers business plan and, 44–45 advertising message for, 222–227 creation of, 244 bringing them to your Web site, graphics, 192 145–153, 470–483 legal protection, 389, 395–398 comments and feedback, 485–492, corporate venture capital, 130–131 622–624 cost per action (CPA), 306–307 in the creative process, 78 cost per click (CPC), 276, 303 endorsements, 484 cost per thousand (CPM), 303 forecasting sales to, 38 Creating Web Pages For Dummies lost customers (defectors), 263–264 (Smith & Bebak), 150, 179 market research on, 21–24, 256–259 creative brief, components of, 84–86 market segmentation, 25–27 creativity perceptions, 84, 234, 251–254 brand image and, 86 pilot testing, 34 determining what to change, 74–76 relating the business plan to, 44 the 4-step process of, 73–74 as stakeholders, 63–64 generating the ideas, 77–83 understanding online, 89–91, 114 methods for applying, 83–84 CuteHTML, 610–611 writing the creative brief, 84–86 cyber squatters, 375, 394 your role in the process of, 76–77 CyberCash, 496 credibility, building business, 45, 98, 137, 203 market research for, 22 • D • market your expertise, 101, 148–49 Daily Mail, 134 newsletters, 509–511 The Daily Telegraph, 128, 134, 232 Web sites, 485 data bit, 211 with your employees, 458 DDR SDRAM (double data rate credit, terms of trade, 113–114 SDRAM), 154 credit cards, 495–498, 558, 624 debt capital, 115–118 credit sales, 360–365 debt financing credit unions, 124 bank, 121–123 current accounts, 342–346 credit union, 124 customer appreciation, 261 with family and friends, 124–125 customer profile, 23, 147, 260–263 liability for, 11 customer satisfaction, 259 with mezzanine money, 126 customer service demographics e-mail as a tool for, 103 free sources of, 258 free advice as, 101, 508–511 government sources of, 266 make yourself available, 511–521 market research using, 34 providing information as, 102–103 market segmentation by, 25 customer tracking, 263–264, 510 48_516461 bindex.qxp 9/11/07 6:51 PM Page 652

652 Online Business All-in-One For Dummies

demographics (continued) door-to-door selling, 237 reporting business, 403 Dow Jones, 318 understanding online, 89–91 dressing for success, 54 Department for Trade and Industry, drop-ship, 385 132, 399 DSL (Digital Subscriber Line), 160, 554 depreciation, 408–409 due diligence Design Registry, 243 business plan, 50 DHL (shipping service), 505 cost of conducting, 118 dial-up connections, 553 product warranty, 332–333 Diffusion of Innovations (Rogers), 26 venture capital and, 127 Digger, 636 DVD (digital versatile disc), 156 digital cable, 554–555 digital cameras. See also images 158–159, 539, 571–572, 597–598 • E • Digital ID (certificates), 211–213 Easy Searcher 2 (search engine), 30 Digital Marketing For Dummies (Carter, eBay Brooks, Catalano, & Smith), 1 “About Me!” page, 559, 565–567 Digital Photography All-in-One Desk AuctionWeb and, 542 Reference For Dummies (Busch), 159 “Buying It Now” (BIN), 536, 563 Digital Photography For Dummies feedback ratings, 538, 556, 563–564 (King), 159 home page, 532–533, 570 digital watermarks, 397–398 how it all began, 541–542 directors, risks and liabilities, 333–335 HTML templates, 543 disaster “My eBay,” 532 impact on cash flow, 112 “New to eBay” help, 539 insurance needs for, 329 as online community, 538–539, 567 preparing for, 203–206 Picture Services, 571–572, 607–610 responding to externalities, 59–61 PowerSellers, 541, 564, 575–576 discounts and free samples, 623 registration, 532, 537, 571 discrimination, avoiding, 441–443 Safety centre, 539 discussion area, 491–492, 526–528 search engine, 537–538 discussion lists. See online community Sell Similar (re-listing), 543 Distance Selling Regulations, 245 “Sell Your Item” form, 568–571, 610–611 distribution software, 543, 568 choosing a location, 235–236 user ID, 555–556, 579–580 in the marketing mix, 235 Web hosting service, 167–168 selecting channels of, 236–238 what it costs, 570–572 domain names eBay, auctions. See also online auctions choosing, 97, 374–377 fixed-price Buy It Now sales, 563 legal protection, 389, 394–395 how they work, 534 registering, 240–241 minimum bid, 534 Web hosting and the URL, 173–174 48_516461 bindex.qxp 9/11/07 6:51 PM Page 653

Index 653

mixed auction/fixed price sales, 563 software packages, 557–558, 568 multiple item (Dutch), 535, 562–563 warehousing and storage, 613–615 private, 535 what sells?, 545–548 reserve price, 534–535, 562 eBay.co.uk For Dummies (Hoskyn & standard, 562 Collier), 1, 532 time-saving tips, 543 eBay.co.uk Shop. See also online what can I do beyond, 574–576 auctions eBay, buying on, 534–537, 563 beyond auctions with, 574–575, 592–593 eBay, selling on. See also online auctions choosing a name, 579–580 activities performed for, 543–544 creating your own, 580–584 auction basics for, 534 customizing your, 585–589 clear images are critical, 571–572 managing merchandise, 589–590 creating a listing for, 568–571 promotion and marketing, 590–592 customer service, 521, 573–574 what it costs, 590–592 finding merchandise, 575–576 e-buying groups, 328 getting started, 537 eCash, 503 images are critical, 539 Economist, 629 Insertion Fee, 571 egosurfing, 285 managing inventory for, 387 Elance Online, 626 pay for performance, 431–433 electronic bulletin boards, 104–105 PayPal and, 501, 558, 572 electronic shop-front, 169–170 salary and benefits, 433–436, 456 elevator pitch, 55 suppliers for, 385 e-mail terms of sale, 573 advanced features, 162, 512–517 eBay, starting a business on BlackBerry, 277 beginning, 171, 536, 574–575 customer feedback, 485–492 beyond just auctions, 574–576 as a customer service tool, 103 bookkeeping, 558 dealing with spam, 150, 274, 383, 486 getting started, 531–532, 541–545, eBay, 556 561–562 encryption, 215–216 having a real office for, 559–560 as an Internet service, 270–271 including the family, 549–550 mailing lists and, 151–152 inventory management, 558, 615 as marketing tool, 273–274, 622–623 links to your Web site, 559 newsletters, 509–511 making money from, 542–544 online advertising, 301 moving an existing business to, 550–552 stupid PR tricks with, 317 packaging, 614–615, 616–617 for surveys, 261 payment options, 558–559, 572 embezzlement, 352–355 requires a schedule, 564–565 emergency leave, 441 shipping and handling, 545–546, employee contracts, 438–439 573–574, 616–618 employee records, 436–438 48_516461 bindex.qxp 9/11/07 6:51 PM Page 654

654 Online Business All-in-One For Dummies

employees. See also hiring in help European Patent Office, 239 compensation, 24, 433–436 European Venture Capital health and safety, 402–403 Association, 128 liability insurance for, 329–330 evaluation, market research, 34–36 staying legal, 436–443 Exchange and Mart, 232 what to look for, 419–423 expenses, estimating, 111–113 where to look for, 21, 423–426 externalities, 59–61 employees, motivating Exxon Oil, 59 compensation, 24 ezines (online magazines), 90 difficult/de-motivated, 429–430 figuring out their wants, 448–452, 457–458 • F • figuring out the rewards, 452–456 face-to-face interviews, 31–33 incentives and bonuses, 456–457 failure rate, business, 10–11, 13–14 management tools for, 426–429, family and friends 445–448, 458 in an eBay business, 549–550 employment agency/services, 424–426 employment of, 430–431 employment consultants, 425 as outside money source, 124–125 encryption Fasthosts, 172 credit card purchases, 100, 494, 497 favouritism, 458 e-mail, 215–216 fax equipment, 157–158 how it works, 210–211 feasibility testing software packages, 214–215 availability of product and employees, Web brower, 161 19–21 endorsements, 484 determining the market, 21–36 entitlements, 456–457 making a profit, 36–40 entrepreneurship sales forecasting and, 109 am I capable of, 9 Feng Shui and Web site design, 185 business angels and, 129 fibre optic cable, 554 online (ontrepreneurs), 102 fidelity bond, 355 role of, 76 FileHigh, 571 environmental issues, 58–61 filing systems, 349–352 equal opportunity policy, 441–443 finances/financing. See also bank equipment. See also computers; financing; business cash; hardware outside money buy or rent?, 39–40 business plan and, 43–45 buying in decisions for, 20 for business start-up, 37 insurance, 154 choosing an accountant, 335–336 equity capital, 115–118 choosing a banker, 337–338 escrow services, 500–501 choosing a lawyer, 338–339 ethernet, 155 focusing the plan on, 46–49 48_516461 bindex.qxp 9/11/07 6:51 PM Page 655

Index 655

options, 115–118 shareware/freeware, 149, 163 report preparation and analysis, 354 Web hosting service, 168–169 financial fraud, 352–355 Web page editing, 181 financial independence, 11 Freeola, 169, 175 Financial Times, 310, 318, 623 Frequently Asked Questions (FAQs) finished goods, buying in, 20 customer service, 101, 508–509 firewalls, 161, 206–209 mission statement and, 138 fiscal year, 407 online communities, 151 fixed assets, buy or rent?, 39–40 Friends Reunited, 636 fixed costs, estimating, 37 FTP (File Transfer Protocol) flexible work hours, 448 as an Internet service, 271 focus groups, 31, 250 software, 163, 167 Folder Guard, 203 from your ISP, 173 forecasting fulfillment, order, 504–506 cash flow, 109–110 Funders online, 132 expenses, 111–114 Futurestep, 426 growth in the business plan, 45 sales, 38–39, 110–111 forms, creating, 487, 517–521 • G • Forrester Research, 278, 463 geography, market segmentation, 25 franchises, 19–20 The Geomancer, 185 fraud and theft gift cards, 369 as business expense, 114 gigahertz (GHz), 154 company director liability, 333–335 giveaways, 138, 480–482 internal controls, 352–355 global village, 522 online credit card purchases, 495 GoEmerchant, 496 protecting your cash from, 341 Google free association, 80–82 clipping service, 317 free samples and discounts, 623 legal issues, 389 free stuff links listing from, 283 attracts customers, 480–482, 623 registering your site with, 288–289 business planning guides, 52, 54 search engine ranking, 285 clip art, 192 as search provider to others, 284 customer info is, 258, 262–263 at the top of the heap, 285–286 customer service as, 101 Google bombing, 286 demographics as, 258 government support of small business information as, 102–103, 142 Business Link, 92 market research, 264–267 grants and awards, 131–134 money can sometimes be, 131–134 market research info, 266 online marketing, 138, 278 Gower Publishing Limited, 28 search engine placement, 294 48_516461 bindex.qxp 9/11/07 6:51 PM Page 656

656 Online Business All-in-One For Dummies

Grants On-line, 132 management consultants, 339–340 graphics public relations, 314 digital watermarks, 397–398 Web site design, 199–200 editing tools, 163 HM Revenue & Customs (HMRC), grass roots market research, 30–31 360, 399 GriSort, 206 holidays and granting leave, 440–441 gross receipts, 408 home-based business group creativity, 79–83 computer security in, 201–203 growth forecasts, 45 telephone and Internet access, 203 The Guardian, 134, 629 will it work for you?, 238–239 Guerrilla Marketing, 634 how-to use this book additional Dummies resources, 1–2 assumptions we’ve made, 3 • H • finding the key aspects, 3–4 hackers, 463 as a reference tool, 5 hard drive storage, 156, 552 understanding the conventions, 2 hard work versus long hours, 12 understanding the icons, 5 hardware. See also computers HTML (HyperText Markup Language), firewall protection for, 208–209 161–162 second-hand can save money, 94 copyright law and, 396 technology and upgrades, 153–159 keywords and, 287–288, 291–293 health and safety software packages, 557, 610–611 British Safety Council, 436 Web page editing and, 178–183 emergency leave for, 441 Web site design and, 196 as entrepreneurial attribute, 13 when to avoid using, 315 protecting empolyee, 402–403 HTML 4 For Dummies (Tittel & Pitts), 179 workplace, 443 HTML mail, 273 high-speed Internet. See broadband hyperlinks connections bartering arrangements, 305 hiring in help. See also employees e-commerce and, 142 to deal with the technology, 95–96 help to find you, 283, 293–294, 472–474 full- or part-time, 419–420 in press releases, 315 to grow the business, 96–97 shipping services, 504–506 independent contractors, 409 recruiting and secting, 420–422 salary and benefits, 409 • I • testing and evaluating, 422–423 icons, conventions used in this book, 5 when to use a service for, 424–426 IDSL (ISDN Digital Subscriber Line), 554 hiring professionals, when to consider illegal practices advertising, 305–306 avoiding, 402–403 employee recruitment, 424–426 copying other Web sites, 98 information technology, 462, 464 48_516461 bindex.qxp 9/11/07 6:51 PM Page 657

Index 657

slugging, 30 Interactive Advertising Bureau, 265 spam, 274, 383, 403 Interactive Media in Retail Group, 278 unsolicited e-mail, 103, 150 internal theft, 352–355 when values matter, 58–59 international marketplace, 522 image editors, 163, 193–195, 606 International Web Page Awards, 188 images. See also digital cameras; Internet. See also online marketing; scanners World Wide Web; Web 2.0 creating, 158–159, 604–606 about the service, 270–271 editing tools, 606 conducting market research, 29–31 setting up a photo studio, 596–604 connection options, 160, 553–555 storing, 606–610 domain names, 374–377 The Independent, 623 market research info, 29, 265 independent contractors, 409 protocols, 270–271 information technology (IT) using technology, 459–462 advantages of using, 459–462 what you need for eBay, 552 benefits and drawbacks of, 462–464 Internet Advertising Bureau, 299 efficiency and productivity, 464–466 Internet Media Retail Group, 89 network improvements, 466–467 Internet Search Services, 285 plan and implement, 467–468 Internet security. See also protecting what you need for eBay, 552–555 equipment and information InfoZoo, 88, 104, 138, 152–153, antivirus protection, 205–206 171, 202, 496 authentication, 217–218 Innocent Smoothies, 74, 88, 139–140 certificates (Digital ID), 211–213 Insolvency Act, 334 credit card transactions, 495–498 instant messaging (IM), 164, 622–623 encryption, 210–211 Institute of Chartered Accountants, 336 firewalls, 206–207, 208–209 Institute of Management fraud and theft, 114 Consultants, 340 home-based business, 201–203 insurance online credit transactions, 99–100 determining business needs, 329 online payment systems, 498–503 Directors Insurance, 334 password and username, employee bonding, 355 173, 202–203, 217 employee liability, 330 secure servers, 110, 161, 177, 494 hardware and loss of data, 203 spyware, 207–208 product warranty, 332–333 Trojan horses, 207 professional indemnity, 333 Internet service, defined, 270–271 protecting assets, 331–332 Internet Service Provider (ISP) protecting yourself, 332 domain name registration and, 241 public liability, 333 as an online business, 143 workplace safety, 443 Web hosting, 94, 171–175, 607 Intel (Pentium chips), 59 Internet Systems Consortium Domain intellectual property, 239, 395–396 Survey, 137 48_516461 bindex.qxp 9/11/07 6:51 PM Page 658

658 Online Business All-in-One For Dummies

interviews asking the right questions, 33–34 • L • conducting market research, 30–31 Law Society, 339 lost customers (defectors), 263–264 LeadersOnline, 426 setting up the sample, 32 legal issues intranets, 523 advice and assistance with, 239 inventory avoiding, 402–403 accounting methods, 406–407 basic requirements to avoid, 399 buying advertising, 303 business names, 239–240 merchandise, 170, 386–387, 615 business ownership, 400–402 skills and knowledge, 13–14 choosing your adviser for, 338–339 software packages, 557 copyrights, 244, 389, 395–398 sourcing goods for, 385–386 domain names, 240–241, 394–395 Iomega Zip drives, 164 e-commerce creates, 389–390 ISO 9000 standards, 325 employment law and, 436–443 ISP Review, 175 fair business rules, 246 iVillage, 152 liability insurance, 329–330 logos, 240 payment problems, 247 • J • product description, 245–246 Jamster, 628 product design, 243–244 Jaz drives, 164 terms of trade, 113–114, 244–245 Job Centre Plus, 425 trade name and trademark, 390–394 job creation, entrepreneurship and, 9 Lexis-Nexis, 318 job descriptions, 438–439 liability Johnson & Johnson Credo, 60–61 business debt, 11 junk mail, 274 company directors, 333–335 Jupiter Research, 278 insurance needs for, 329 personal, 121 product warranty, 332–333 • K • protecting assets, 331–332 Kelly’s Directories, 20–21, 326 protecting employees, 330 key man insurance, 332 protecting yourself, 332 keyword density, 292 sales returns and gift cards, 369 keywords VAT as a, 360 for an eBay listing, 569–570 workplace safety, 443 help to find you, 282–283, 633 libraries as information source, online advertising and, 301 28–29, 265–266 search engine placement, 286–293 limited liability company, 400–401 Kompass, 20–21, 326 Link International Limited, 34 48_516461 bindex.qxp 9/11/07 6:51 PM Page 659

Index 659

links. See hyperlinks market research Listbroker.com, 34 before you start, 21–23 lithium ion batteries, 599 brings focus, 23–24, 250–254 LivePerson, 522 budgeting, 25 loan guarantees, 123 on building a community, 633–635 location, location, location eBay as source for, 537–538 applies to online business, 577–578 finding your market segment, buying in decisions for, 20 24–27, 278–279 forecasting sales by, 38 free sources of, 264–267 market research to identify, 23–24 ideas for, 260–264 log file analysis, 294–295 kids as source of, 264 logos, 195–196, 240 planning, 254–255 lurking, 151, 635 research methods, 27–31 Lycos Tripod, 169, 174, 488 set up and conduct, 31–34, 256–259 when is enough, enough? (analyzing), 34–36, 252, 259–260 • M • Market Research Society, 258 Macintosh, 173, 180, 182, 422, 486 market segmentation, 24–27 Macromedia Dreamweaver. See Adobe market share, forecasting sales by, 38 Dreamweaver marketing. See also online marketing Macromedia Homesite, 180–181 brand image and, 86 mail bombs, 274 business-to-business, 256 mail order selling, 237 creative process in planning, 73–74 mailbot (autoresponders), 512–513 the creativity audit and, 75–76 mailing lists defined, 269–270 advanced features, 162 generating creative ideas for, 77–83 market research using, 34 methods to apply creativity, 83–86 as a marketing tool, 273–274 picking your creative role, 76–77 online advertising, 301 marketing creativity audit, 75–76 as online community, 150–152 Marketing For Dummies (Smith & Hiam), make-or-buy decisions, 321–325 2, 309 management by walking around, marketing mix 355, 464 components of the, 221–222 management consultants, 339–340 defining product parameters in, 222 Managing For Dummies (Pettinger, legal issues, 239–247 Nelson, & Economy), 1 media attention, 228–230 manufacturing, make-or-buy decisions, pricing for profit, 233–235 321–325 product distribution, 235–239 marginal cost, 222 selling vs. marketing, 230–233 market penetration, 26, 234–235 use of advertising in, 222–228 48_516461 bindex.qxp 9/11/07 6:51 PM Page 660

660 Online Business All-in-One For Dummies

Marketworks, 387 mission statement, 138 matching funds, 133 monitors, computer, 156–157 maternity rights, 440–441 Monster.com, 426 McAfee, 206 Mozilla Firefox, 2, 161, 271, 379 McNeil Laboratories, 60–61 MP3, 626–627, 643 m-commerce, 628–629 MSN, 164, 285, 303, 316 media multivariant segmentation, 25 choices for advertising, 226 music download files, 626–627 market research resource, 266–267 MySpace, 102–103, 143, 636–639, 643–645 press releases, 228–230 MyTexasMusic.com, 98, 103, 496 targeting PR to, 309–312 the Web as an advertising, 275–276 when to use an ad agency, 305–306 • N • media downloads, 626–627 Napster, 626–627 media kit, 304–305 National Business Angels Network, 128 MediaGuardian, 310 National Federation of Enterprise megahertz (MHz), 154 Agencies (NFEA), 54 megapixels, 158 National Statistics Online, 266 mENABLE, 625 negative reinforcement, 445, 454 merchant accounts, 495–497, 558–559 nepotism, 430–431 messageboards, 152, 274–275 Netiquette, 150 tags Netscape Composer, 181, 188, 473 keywords and, 283, 287–288 Netscape Messenger, 162, 214 search engines and, 104 Netscape Navigator, 181, 199, 271, 379 Web page editors and, 178 network interface card (NIC), 155 metered Internet access, 160 networking, 466–467 mezzanine financing, 126 newsgroups. See online community micropayments (scrip, eCash), newsletters, 509–511, 622–623 503, 624–625 niche marketing, 138 Microsoft FrontPage, 95, 163, 173–176, Nielsen NetRatings, 284 181–183, 192, 196, 381, 518–523, Nominet, 173, 240, 377, 395 526–528, 557, 624 Norton Internet Security 2006, 205 Microsoft FrontPage Express, 162, 181 Norton Internet Security For Dummies Microsoft Internet Explorer, 2, 161–162, (Wiley), 161 199, 215, 271, 379 Microsoft .NET Passport, 500 Microsoft Office, 162, 179, 192, 410, 513 • O • Microsoft Outlook, 162, 203, 214–216, OfCOM (Office of Communications), 278 273, 513, 524 Office of Fair Trading, 245–246 Microsoft Word, 162, 179 Office of National Statistics, 266 minimum wage, 434 128-bit keys, 211 Mintel reports, 23 48_516461 bindex.qxp 9/11/07 6:51 PM Page 661

Index 661

one-off costs, estimating, 37 professional services, 140–142 online advertising. See also advertising selling information, 142–143 begins with setting goals, 297–298 online classifieds, 152–153 clinching the deal for, 301–306 online community. See also Web 2.0 do-it-yourself, 305–306 discussion groups as, 162–163 Internet, 104–105, 142–143 eBay as an, 538–539 measuring results, 306–307 e-tools help to create, 622–624 paying for placement, 284 how to be a part of, 150–152 pros and cons of, 275–276 on your own business site, 633–635 selecting the format, 299–301 online marketing. See also Internet; when to use an agency, 305–306 marketing online auctions. See also eBay additional products and services for, auction management sites/ 626–633 software, 557, 607 create a business plan, 92 creating images for, 596–606 dealing with the technology, 95–97 marketing by way of, 153 e-mail as a tool for, 273–274 reverse auctions, 625–626 hardware needs, 94 storing images for, 606–610 know the market, 88–89, 278–279 as a supplier, 328 know your product, 91 writing product descriptions, 595–596 learn the culture, 90–91 online business. See also eBay, starting a maintain the financial side, 99–101 business on; starting a business public relations and advertising, online 104–105 additional products and services for, software packages, 95 626–633 stand out from the crowd, advantages of an, 621–626 91, 101–103, 137–138 basic accounting for, 405–409 updating and improving, 105 basic infrastructure, 373–374 the Web as a tool for, 273 blogging as an, 629–633 Web hosting and ISP, 93–94 keeping it legal, 399–403 Web site construction, 97–99 maintain and upgrade, 374–378 online orders managing the product, 385–387 accepting payment for, 494 online shopping centres, credit card transactions, 495–498 170–171, 574–575 electronic online payment, 498–499 pure plays, 627 micropayments, 503–504 software, 160–164, 409–414 order fulfillment, 504 taxes, 414–416 payments with Actinic, 503 when your own supplier is an, 328 PayPal, 500–502 World Wide Web and, 279 shipping options, 504–506 online businesses, types of shopping trolley, 499–500 consumer products, 140 creative venues, 143–145 48_516461 bindex.qxp 9/11/07 6:51 PM Page 662

662 Online Business All-in-One For Dummies

online payment systems, 498–503, overhead, 42, 136 558, 572, 624–625 Overture, 389 online selling Owl Simple Business Accounting, 411 maintaining inventory for, 386–387 ownership. See business ownership, market research for, 24 types of shipping and handling, 386 Oyster Web, 294 software packages, 169–170 sourcing goods for, 385–386 Web site design for, 192–193 • P • online services, marketing of packaging and shipping, 614–617 e-commerce is more than, 48 Paint Shop/Paint Shop Pro, 155, 163, market research for, 147 194, 398, 565, 606 online classifieds for, 152 Palm systems, 277 payments for, 177 Palo Alto Software, 92 professional services, 140–142, 148 Parcelforce, 504 online shopping centres, 170–171 Parliamentary regulation online shops. See also eBay.co.uk Shop Business Names Act of 1985, 240 directories for, 170–171 Consumer Protection Act of 1987, what it costs, 578 332–333 ontrepreneurs (online entrepreneurs), Insolvency Act, 334 102, 137–138 Sale of Goods Act of 1999, 333 open source software, 411 Trade Mark Act of 1994, 243 Opera (Web browser), 161 partnerships, 400–401 order tracking systems, 99, 113, party plan selling, 238 463, 504–505 pass-along, 82–83 Outlook/Outlook Express. See Microsoft passwords and username Outlook Internet security with, 202–203 outside money. See also selecting hard to guess, 217 finances/financing patents estimating amount needed, 109–115 advice and assistance with, 239 financing options, 115–118 business plan and, 44–45 finding free money, 131–134 online searches, 392 outside investors, 126–131 protecting, 241–242, 389 selecting the best source, 118–121 paternity rights, 440–441 understanding debt, 121–126 pay for performance, 431–433 outsourcing pay scales. See compensation versus hiring in, 423–424 payoffs and kickbacks, 352–355 pros and cons of, 321–325 PayPal, 88, 500–502, 558, 624 sales agent, 232–233 PC Advisor Magazine, 207 overdrafts, 118–123, 126, 337–338 48_516461 bindex.qxp 9/11/07 6:51 PM Page 663

Index 663

PDAs (Personal Digital Assistants), profits/profitability 271, 628–629 business plan and, 42 pension benefits, 436 calculating “buy in” from anticipated, PerlShop, 499 19–20 Perrier (bottled water), 59 determining, 36–40 personal liability. See liability when values matter, 58–59 personal satisfaction, 10 promotional materials, 23–24 petty cash accounts, 346–347 proprietary position, 44–45 photo hosting services, 571 protecting equipment and information. pilot testing, 34 See backups; insurance; Internet pixels, 159, 194 security podcasting, 636, 642–643 protocols, 270–271 pornography, 403 psychographic segmentation, 25 positive reinforcement, 445, 454–456 Ptotx, 572 postal mail (snail mail), 274 public relations postal surveys, 31 begins with a target, 309–312 POSTAR (Poster Audience Research), in the creative process, 79 267 planning the campaign, 312–314 PR Newswire, 311, 315, 318 press releases, 228–230, 314–316 Press Association, 311 tracking, 116–118, 316–318 press releases, 228–230, 314–318 when to use an agency, 314 Pretty Good Privacy (PGP), 211, 214–215 pure plays, 627 price lists, 33 push/pull distribution, 236–238 pricing calculating break-even, 39 consider bartering, 305 • Q • creative process and, 79 quality standards, 325 factoring in profit, 233–235 Quark Xpress, 179 market research for, 23–24 question brainstorming, 81 online advertising, 301–305 questionnaire checklists shipping and handling, 504–506 Assessing Your Business Plan, 53 strategies, 222 Beliefs and Principles, 65–66 when to use an ad agency, 305–306 Evaluating Your Market Research, processor speed, 155–156 35–36 product description, 245–246 Marketing Creativity Audit, 75–76 product design, protecting, 244 questionnaires product recall, 333 how to design, 258 productivity paradox, 465 for market research, 24 profit sharing, 432–433 as a survey method, 31, 256–258 profit-and-loss statement (P&L), 410 48_516461 bindex.qxp 9/11/07 6:51 PM Page 664

664 Online Business All-in-One For Dummies

QuickBooks, 410–411, 497, 558, 615 reverse auctions, 625–626 quoting, e-mail, 514 Review Centre, 155, 164 risk capital, 130–131 risks. See also liability • R • coping with uncertainty, 12 RAJAR (Radio Joint Audience failures of business start-ups, 10–11 Research), 267 financing options, 115–118 RAM (random access memory), 154–156 income/expense estimates, 110–114 rechargeable batteries, 599 owning proprietary position, 44–45 references, when to ask for start-up costs and sales, 36–40 from business advisers, 336 Royal Bank of Canada, 54 for credit sales, 361–362 Royal Mail, 505, 617–618 hiring, 96–97, 232, 422 from suppliers, 325–326, 386, 576 Web site design, 95 • S • referrals, 152, 295 salary and benefits, 24, 433–436, 456 registration Sale of Goods Act of 1999, 332–333 business, 399 sales business name, 391 accounts receivable and, 370 copyright, 398 bad debt (losses) and, 370–371 trademark, 390–394 cash receipts, 357–360 UK Web domain, 173, 240, 377, 395 cash up the cash register, 366–367 Web site, 288–290 credit, 360–365 regulatory legislation discounts, 367–368 Business Names Act of 1985, 240 forecasting, 38–39, 109–111 Consumer Protection Act of 1987, getting the numbers, 113–114 332–333 providing online security, 99–100 Insolvency Act, 334 returns and allowances, 368–369 Sale of Goods Act of 1999, 333 sales agent, outsourcing to a, 232–233 Trade Mark Act of 1994, 243 sales discounts, 367–368 repeat business, uncertainty of, 114 sales incentives, 369 Reporo, 629 sales methods, identifying, 24 research methods sales receipts, 357–360 desk research, 27–28 sales returns and allowances, field research, 30–31 368–369, 386 libraries as info resource, 28–29 sampling, market research, 31–34 using the Internet, 29–30 savings accounts, 346 retail selling, 237 scanners, 159, 193–195, 539, 605–606. retained agencies, 425 See also images returns and refunds, 368–369, 386 Scanning For Dummies (Chambers), 195 Reuters, 311, 318 scrip (eCash), 503 48_516461 bindex.qxp 9/11/07 6:51 PM Page 665

Index 665

SDRAM (synchronous dynamic skimming (financial fraud), 352–355 RAM), 154 skimming (pricing), 234–235 SDSL (Symmetrical Digital Subscriber skyscrapers (advertising), 104 Line), 160, 554 Small and Home-Based Business search boxes, 381–383, 475–476, 482–483 Discussion List, 152 Search Engine Watch, 289 Small Business Exchange Business Plan search engines Workshop (American Express), 52 about how they locate you, 281–285 Small Business Research portal (search for blogs, 310 engine), 30 blogs (Web logs) and, 633 Small Claims Court, 247 conducting market research, 30, 90–91 SmartStamp, 681 eBay, 537–538 snail mail, 274 e-commerce and, 87–88, 142 soft loans, 132 Google at the top, 284–286 software packages help it find you, 286–294, 472–474 accounting, 410–414 listing your Web site, 104–105 antivirus protection, 205–206 paying for listings on, 291 backup, 164 publications, 318 business plan, 50–54, 92 Webanalytics and, 294–295 credit card verification, 494, 497–498 secret shoppers, 261 for an eBay business, 557–558, 568 Secure Electronic Transactions, 211 e-commerce wallets, 500 secure server, 100, 177, 494, 497 electronic shop-front, 169–170 Secure Sockets Layer (SSL), encryption, 214–215 161, 210–213, 494, 497 image editors, 606 self-assessment, 11–14 inventory management, 387 self-discipline/self-confidence, 13 market research, 31 self-employment, 9, 399 m-commerce, 629 selling. See also online selling online business, 95, 143, 160–164 assessing your personal style of, online payment systems, 498–503 230–231 secure financial transactions, 100 differences from marketing, 230 SEO in a box (search engine), 294 measuring results, 233 shareware/freeware, 149, 163, 623 outsourcing, 232–233 Web browser, 271 SEO in a box (search engine), 294 Webanalytics, 294–295 sexual harassment, 442 sole trader, 11, 400 shareware programs, 149, 163, 623 Sophos, 205–206 shipping and handling, 386, 504–506, Sources of Unofficial UK Statistics 545–546, 573–574, 616–618 (Gower), 28 shopping trolley, 499–500 SourceWire, 315 signature file, 151, 162, 514–515 sourcing goods, 385–386 site sponsorship, 300–301 SpaceCoin, 625 48_516461 bindex.qxp 9/11/07 6:51 PM Page 666

666 Online Business All-in-One For Dummies

spam, 150, 274, 383, 403, 486 statistics, sample size and accuracy, 32–34 The Spectator, 629 statutory business entities, 400–402 spiders, 291 strengths and weaknesses spreadsheets business plan, 49 accounting, 95, 100, 111, 410 family business, 430 bookkeeping, 558 information from the Internet, 29 business planning, 52 knowing your competition, 24, 260 cash flow, 113 using market research to know, decision-making, 324 251–254, 259, 262 inventory, 387 suggestion box, market research, 24 spyware, 207–208 suppliers SSL certificates, 211–213 building relationships with, 327 stakeholders, identifying, 61–64 buying online from, 328 Starting a Business For Dummies choosing, 325–326 (Barrow), 2, 36, 400 dealing with technology, 467–468 Starting a Business on eBay.co.uk For eBay PowerSellers as, 575–576 Dummies (Matthews & Collier), make-or-buy decision and, 321–322 2, 561, 572 sourcing goods from, 385–386 starting a business online. See also eBay, terms of trade, 326–327 starting a business on; online surveys business e-mail, 261 actually, the time is now, 87–88 market research, 31–34, 256–259, 263 creating a virtual business plan, 92 salary and benefits, 435 getting started, 93–95, 135–139 Symantec Corporation, 205 hardware needs, 153–159 identify a market, 88–91, 139–142 identify customer needs, • T • 91–92, 142–145 TaxAssist Accountants, 406 Internet connections, 160 taxes. See business taxes; VAT (Value one-to-one marketing, 145–153 Added Tax) provide customer service, 101–103 teamwork public relations and advertising, employee motivation by, 458 104–105 group creativity, 79–83 security for transactions, 99–101 TechnaPay, 625 software packages, 160–164 technology. See information updating and improving, 105 technology (IT) Web sites for, 97–99 Technorati, 310 Starting and Running an Online Business telecommunications system For Dummies (Matthews & m-commerce and the, 628–629 Holden), 2 planning the business, 203–206 start-up costs, estimating, 37 telephone interviews, 31 48_516461 bindex.qxp 9/11/07 6:51 PM Page 667

Index 667

telephone selling, 24, 238 term loans, 123 • U • terms of trade UK Patent Office, 239 buying, 326–327 unreported income, 408 extended credit, 113–114 UPS (United Parcel Service), 505 selling, 244–245 URL (Uniform Resource Locator). See terrorism, preparing for, 61, 204–205 also domain names test marketing. See also focus groups conventions used in this book, 2 business plan and, 42 importance of keywords, 282–283 market research by, 33–34 Web hosting and your, 166–167 theft and fraud, 114 from your ISP, 173 Thomas’s Register, 326 U.S. Green Cards, 131 3G phones, 277 U.S. Patent and Trade Mark Office, 239 time as an investment, 15–16 US Patent Gazette, 45 time off from work Usenet, 150–151, 162–163, 523–524, 635 emergency leave, 441 as employee motivation, 448 parental leave, 440–441 • V • working-time limits, 439–440 ValueClick, 300 top-level domain (TLD), 375, 395 values statement trade associations, 27–28, 435 beliefs and principles in, 65–66 trade fairs, 33 developing the, 67–69 Trade Mark Act of 1994, 243 identifying stakeholders, 61–65 trade names, 390–394 Web site, 138 trade references, 362 why it matters, 57–61 trade secrets, 324 variable costs, estimating, 37 trademark protection VAT (Value Added Tax) business plan and, 44–45 bad debt and, 371 domain names and, 240–241 calculating, 336 legal issues with, 390–394 for online sales, 414–415 registration, 242–243 registering your business for, 399 Trades Descriptions Act, 246 sales receipts and collection, 358–359 Trading Standards Institute, 245 venture capital providers (VCs) Trading Standards Service, 245–246 business plan and, 43–45 trends corporations as, 130–131 kids as source for, 264 as financing option, 115–117 tracking customer, 261–262 focus the business plan for, 46–49 Trojan horses, 207 ownership and control, 118–119 try-before-you-buy, 101 start-up financing, 37, 127–128 Turbo Cash, 410–411 VeriSign Payment Services, 496, 498–499 24/7 Real Media, 300 48_516461 bindex.qxp 9/11/07 6:51 PM Page 668

668 Online Business All-in-One For Dummies

VeriSign Secure Site certificate, 211–213 novice, 179–180 virtual business plan, 92 from your ISP, 173 Virtual Business Plan (BizPlanit.Com), 54 Web page elements virtual memory, 155 discussion area, 491–492, 526–528 virus protection, 205–206 forms, 487, 517–521 vision statement, 69–71. See also values guestbook, 488–491 statement headings, 476–477 visual communications, 187–188 images, 479–480 vodcasting, 636 links, 478–479 lists, 477–478 Web Pages That Suck, 385 • W • Web servers, 93, 166–167 wages. See compensation Web site WAP (Wireless Access Protocol) bring customers to your, phone, 277 145–153, 633–635 warehousing and storage, 613–615 creating your own, 95, 97–99 wasting time developing the structure, 185–187 business plan viewed as, 46 domain names, 374–377 disaster planning as, 205 eBay as an extension of, 559, 579 technology can lead to, 463–464 getting ideas from others, 138–145 Watchdog (BBC TV), 275 hyperlinks, 293–294 the Web. See World Wide Web images, 571–572 Web addresses, 2, 166. See also ISP and Web hosting, 93–94 domain names; (URL) Uniform job listings, 426 Resource Locator maintaining and upgrading, Web browsers, 2, 161, 271, 379 373–374, 378–385 Web crawlers, 291 search capability, 482–483 Web hosting service search engines, 104–105, 286–293 costs, 178 site sponsorship, 300–301 for free, 168–169 testing and evaluating, 383–384 for images, 571 text defines the tone and personality, online security, 100 483–484 selecting the best, 167–168 when to have a server, 377–378 services and features, 175–177 Web site design using your ISP for, 171–175 attract customers with, 470–483 when to consider a new, 377–378 clip art, 192 for your online business, features that stand out, 137–138, 148 93–94, 165–167 features to avoid, 385 Web logs. See blogs (Web logs) graphics in, 187–188 Web page editors, 161–162 hosting service and, 167–168 about choosing, 178–179 images, 192–195 intermediate, 180–181 limitations of HTML for, 146 48_516461 bindex.qxp 9/11/07 6:51 PM Page 669

Index 669

logos, 195–196 Scanning For Dummies (Chambers), 195 navigational links, 380 Starting a Business For Dummies search boxes, 381–383 (Barrow), 2, 36, 400 tables/frames/layers, 196–199 Starting a Business on eBay.co.uk For typefaces, 190–192 Dummies (Matthews & Collier), usability, 379 2, 561, 572 using a professional, 199–200 Starting and Running an Online Business wallpaper/background, 188–190 For Dummies (Matthews & Holden), 2 Web 2.0 WinAbility Corporation, 203 amazing potential of, 635–636 WIPO (World Intellectual Property basics of, 637–639 Organization), 389 blogging on, 639–642 wire services, 311, 315–316, 318 MySpace, 643–645 wireless access, 271, 277 podcasting, 642–643 wish list, 328 Webanalytics, 294–295 wishful thinking, 81 wholesale selling, 237 The Word Spy, 286 wholesalers. See suppliers WordPerfect, 179 Wikis, 636 workaholism, 12 Wiley Working Time Regulations, 439–440 Bookkeeping For Dummies (Barrow & workplace safety, 443 Epstein), 1, 350, 400 World Atlas, 102 Business Plans For Dummies (Tiffany, World Wide Web. See also Internet Peterson, & Barrow), 1 about the success of, 270–273 Creating Web Pages For Dummies (Smith acceptable use policy, 403 & Bebak), 150, 179 discussion groups, 523–525 Digital Marketing For Dummies (Carter, e-mail and mail lists, 273–274 Brooks, Catalano, & Smith), 1 employment recruitment and Digital Photography All-in-One Desk screening, 426 Reference For Dummies (Busch), 159 messageboards and forums, 274–275 Digital Photography For Dummies online advertising, 275–276 (King), 159 online marketing, 278–279 eBay.co.uk For Dummies (Hoskyn & 24/7 availability, 622 Collier), 1, 532 The Webby Awards, 188 HTML 4 For Dummies (Tittel & Pitts), wireless access, 277 179 WorldPay, 572, 625 Managing For Dummies (Pettinger, Nelson, & Economy), 1 Marketing For Dummies (Smith & Hiam), • X • 2, 309 XML (eXtensible Markup Language), 633 Norton Internet Security For Dummies (Wiley), 161 48_516461 bindex.qxp 9/11/07 6:51 PM Page 670

670 Online Business All-in-One For Dummies

online shopping, 170–171, 577–578 • Y • registering your site with, 289–290 Yahoo! YouTube, 389, 636, 644 creating your own group, 522–523, 525, 624 e-commerce, 88 • Z • GeoCities, 169 ZDNet, 311 New and Notable Sites, 284