DOCSLIB.ORG

LIVEXLIVE MEDIA, INC. (Name of Registrant As Specified in Its Charter)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
LIVEXLIVE MEDIA, INC. (Name of Registrant As Specified in Its Charter) UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Definitive Proxy Statement ☐ Definitive Additional Materials ☐ Soliciting Material pursuant to Rule 14a-12 LIVEXLIVE MEDIA, INC. (Name of Registrant as Specified In Its Charter) (Name of Person(s) Filing Proxy Statement, if other than the Registrant) Payment of Filing Fee (Check the appropriate box): ☒ No fee required. ☐ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. 1) Title of each class of securities to which transaction applies: 2) Aggregate number of securities to which transaction applies: 3) Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is calculated and state how it was determined): 4) Proposed maximum aggregate value of transaction: 5) Total fee paid: ☐ Fee paid previously with preliminary materials. ☐ Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. 1) Amount Previously Paid: 2) Form, Schedule or Registration Statement No.: 3) Filing Party: 4) Date Filed: 269 South Beverly Drive, Suite 1450 Beverly Hills, CA 90212 NOTICE OF ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON SEPTEMBER 15, 2021 To the Stockholders of LiveXLive Media, Inc.: The 2021 Annual Meeting of Stockholders (the “Annual Meeting”) of LiveXLive Media, Inc., a Delaware corporation (the “Company”), will be held on Thursday, September 15, 2021, at 10:00 a.m. local time at the principal executive offices of PodcastOne located at 335 North Maple Drive, Suite 127, Beverly Hills, CA 90210, for the following purposes, as more fully described in the accompanying proxy statement (the “Proxy Statement”): 1. to elect the nine director nominees identified in the accompanying proxy statement to hold office until the 2022 Annual Meeting of Stockholders; 2. to hold an advisory vote on the Company’s executive compensation; 3. to ratify the appointment of BDO USA, LLP as the Company’s independent registered public accounting firm for the fiscal year ending March 31, 2022; and 4. to transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof. Pursuant to the Company’s Bylaws, the Company’s board of directors has fixed the close of business on July 23, 2021 (the “Record Date”) as the record date for the determination of stockholders entitled to notice of and to vote at the Annual Meeting and at any adjournment or postponement thereof. Holders of the Company’s common stock are entitled to vote at the Annual Meeting. Thank you for your ongoing support and continued interest in the Company. By Order of the Board of Directors, /s/ Robert S. Ellin Robert S. Ellin Chairman and Chief Executive Officer Beverly Hills, California July 29, 2021 YOUR VOTE IS IMPORTANT! IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE STOCKHOLDER MEETING TO BE HELD ON SEPTEMBER 15, 2021: Our Proxy Statement is attached. The Notice of Annual Meeting of Stockholders, Proxy Statement, Proxy Card and 2021 Annual Report may be accessed over the internet free of charge at https://xbrlfinancialwidget.com/default.aspx?CIKNum=1491419&view=All. We are using U.S. Securities and Exchange Commission rules that allow us to make our proxy statement and related materials available on the internet. Accordingly, we are sending a “Notice of Internet Availability of Proxy Materials,” or Notice of Availability, to our stockholders of record instead of a paper proxy statement and annual report containing financial statements, unless paper copies have previously been requested. The rules provide us the opportunity to save money on the printing and mailing of our proxy materials and to reduce the impact of our Annual Meeting on the environment. We hope that you will view our Annual Meeting materials over the internet if possible and convenient for you. Instructions on how to access the proxy materials over the internet or to request a paper or email copy of our proxy materials can also be found in the notice you received. Whether or not you expect to attend the Annual Meeting, please make sure you vote so that your shares will be represented at the Annual Meeting. Our stockholders can vote over the internet or by telephone as specified in the accompanying voting instructions or by completing and returning a proxy card. This will ensure the presence of a quorum at the Annual Meeting and save the expense and extra work of additional solicitation. Sending your proxy card will not prevent you from attending the Annual Meeting, revoking your proxy and voting your stock in person. TABLE OF CONTENTS Page QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND THE ANNUAL MEETING 1 CORPORATE GOVERNANCE 6 PROPOSAL NO. 1 — ELECTION OF DIRECTORS 9 DIRECTOR COMPENSATION 17 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 19 EXECUTIVE OFFICERS AND DIRECTORS 21 PROPOSAL NO. 2 — ADVISORY VOTE ON THE COMPANY’S EXECUTIVE COMPENSATION 25 PROPOSAL NO. 3 — RATIFICATION OF THE APPOINTMENT OF THE INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 26 REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS 27 EXECUTIVE COMPENSATION 28 CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS 36 OTHER INFORMATION 38 i 269 South Beverly Drive, Suite 1450 Beverly Hills, CA 90212 PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON SEPTEMBER 15, 2021 The board of directors of LiveXLive Media, Inc., a Delaware corporation (“we,” “us,” “our,” LiveXLive” or “our Company”) solicits the enclosed proxy for the Annual Meeting of Stockholders (the “Annual Meeting”) to be held on Thursday, September 15, 2021, at 10:00 a.m. local time at the principal executive offices of PodcastOne located at 335 North Maple Drive, Suite 127, Beverly Hills, CA 90210, and for any adjournment or postponement thereof. This proxy statement (this “Proxy Statement”) is being made available to stockholders on or about July 30, 2021. QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND THE ANNUAL MEETING 1. Q: Why did I receive a notice regarding the availability of proxy materials on the internet? A: Instead of mailing paper proxy materials, we sent a “Notice of Internet Availability of Proxy Materials” to our stockholders of record. We refer to that notice as the Notice of Availability. The Notice of Availability provides instructions on how to view our proxy materials over the internet, how to vote and how to request a paper or email copy of our proxy materials. This method of providing proxy materials is permitted under rules adopted by the U.S. Securities and Exchange Commission (the “SEC”). We hope that following this procedure will allow us to save money on the printing and mailing of those materials and to reduce the impact that our Annual Meeting has on the environment. We intend to mail the Notice of Availability on or about July 30, 2021 to all of our stockholders of record entitled to vote at the Annual Meeting. 2. Q: What is the purpose of the Annual Meeting? A: At the Annual Meeting, our stockholders will act upon the matters outlined in this Proxy Statement, including: ● election of the nine members of our board of directors, the director nominees being Robert S. Ellin, Jay Krigsman, Craig Foster, Ramin Arani, Patrick Wachsberger, Kenneth Solomon, Bridget Baker, Maria Garrido and Kristopher Wright (Proposal No. 1); ● advisory vote on our executive compensation (Proposal No. 2); ● ratification of BDO USA, LLP as our independent registered public accounting firm for the fiscal year ending March 31, 2022 (Proposal No. 3). Our management, certain members of our board of directors and representatives of BDO USA, LLP, our independent registered public accounting firm, will be present at the Annual Meeting to respond to appropriate questions from stockholders. 3. Q: Who is entitled to vote at the Annual Meeting? A: Only common stockholders as of the close of business on July 23, 2021 (the “Record Date”) are entitled to notice of and to vote at the Meeting. As of the Record Date, there were issued and outstanding and entitled to vote 78,344,870 shares of our common stock, $0.001 par value per share. 1 4. Q: What are the voting rights of the holders of our common stock? A: Each outstanding share of our common stock will be entitled to one vote on each of the proposals presented at the Annual Meeting. 5. Q: Which of my shares may I vote? A: All shares owned by you as of the close of business on the Record Date may be voted by you. These shares include shares that are (i) held directly in your name as the stockholder of record and (ii) held for you as the beneficial owner through a broker, bank or other nominee. 6. Q: Who can attend the Annual Meeting? A: All of our stockholders as of the Record Date may attend the Annual Meeting. Even if your shares are held in “street name,” as the beneficial owner of shares, you are invited to attend the Annual Meeting. However, if you wish to attend the Annual Meeting, please bring to the Annual Meeting your bank or brokerage statement or a letter from your nominee evidencing your beneficial ownership of our stock and a form of personal identification.
Load more

Recommended publications
  • Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected]
    Hospitality Review Volume 20 Article 2 Issue 1 Hospitality Review Volume 20/Issue 1 January 2002 Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected] Jamie Murphy The University of Western Australia, [email protected] Follow this and additional works at: https://digitalcommons.fiu.edu/hospitalityreview Part of the E-Commerce Commons, Hospitality Administration and Management Commons, and the Management Information Systems Commons Recommended Citation Collins, Galen and Murphy, Jamie (2002) "Marketing Hospitality Web Sites," Hospitality Review: Vol. 20 : Iss. 1 , Article 2. Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 This work is brought to you for free and open access by FIU Digital Commons. It has been accepted for inclusion in Hospitality Review by an authorized administrator of FIU Digital Commons. For more information, please contact [email protected]. Marketing Hospitality Web Sites Abstract The ew b has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The uthora s lay out a marketing plan for increasing hospitality website traffic. Keywords Internet, Hospitality, Galen Collins This article is available in Hospitality Review: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 Marketing hospitality websites by Galen Collins and Jamie Murphy The web has emwedas a potentbusiness created wonderful websites, yet like channel. kt many hospitaliry websites are a wonderful and irrelevant in a new and cluttered technld world, how promote andadver- establishment, the acid test is visi- tise a website and capitalizing on available tors that stay and spend.
    [Show full text]
  • Florida’S Best Community Newspaper Serving Florida’S Best Community 50¢ VOL
    Project1:Layout 1 6/10/2014 1:13 PM Page 1 Belmont: Will lead off Triple Crown for first time /A8 WEDNESDAY TODAY CITRUSCOUNTY & next morning HIGH 88 Brief morning LOW clouds, then sunny and warm. 64 PAGE A4 www.chronicleonline.com MAY 20, 2020 Florida’s Best Community Newspaper Serving Florida’s Best Community 50¢ VOL. 125 ISSUE 225 NEWS BRIEFS Town square takes shape Citrus COVID-19 information Opening still Two new positive COVID-19 cases were re- ported in Citrus County set for July 4 since the latest FDOH update. To date in the BUSTER county, 114 people have THOMPSON tested positive and 12 Staff writer have died. Crystal River’s undevel- For more information, oped plot of grassland on see Sunday’s edition. the corner of Citrus Avenue Elections office and U.S. 19 has always wel- comed highway motorists recruiting poll entering the heart of the workers city. In less than a couple Would you like to be a months, it will be an open part of the elections team hub of downtown recre- for the 2020 Primary and ation, events, gatherings General Elections? and transit. The Citrus County Su- After breaking ground pervisor of Elections of- mid-January with help fice is recruiting poll from Crystal River City workers. Council members, Lecanto To meet the new Flor- contractor Daly & Zilch Inc. ida guidelines, applicants still expects to wrap up the who are bilingual and first $820,683 phase of the city’s town square on time able to understand, in early July. speak, write and read En- “It’s really coming along; glish and Spanish fluently I’m excited to see the fin- are encouraged to apply.
    [Show full text]
  • A NATIONAL CONFERENCE Define Justice
    RY SA VER ANNI C’S 30th AR FACING RACE A NATIONAL CONFERENCE Define Justice. Make Change. November 15-17, 2012 BALTIMORE HILTON BALTIMORE, MD 30/.3/2%$ "9 4(% !00,)%$ 2%3%!2#( #%.4%2 s !2#/2' THE APPLIED RESEARCH CENTER’S (ARC) MISSION IS TO BUILD AWARENESS, SOLUTIONS, AND LEADERSHIP FOR RACIAL JUSTICE BY GENERATING TRANSFORMATIVE IDEAS, INFORMATION AND EXPERIENCES. ABOUT ARC The Applied Research Center (ARC) is a thirty-year-old, national racial justice organization. ARC envisions a vibrant world in which people of all races create, share and enjoy resources and relationships equitably, unleashing individual potential, embracing collective responsibility and generating global prosperity. We strive to be a leading values-driven social justice enterprise where the culture and commitment created by our multi-racial and diverse staff supports individual and organizational excellence and sustainability. ARC’s mission is to build awareness, solutions and leadership for racial justice by generating transformative ideas, information and experiences. We define racial justice as the systematic fair treatment of people of all races, resulting in equal opportunities and outcomes for all and we work to advance racial justice through media, research, and leadership development. s MEDIA: ARC is the publisher of Colorlines.com, an award-winning, daily news site where race matters. Colorlines brings a critical racial lens and analysis to breaking news stories, as well as in-depth investigations. In 2012, Colorlines’ Shattered Families investigation was awarded the Hillman Prize in Web Journalism and Colorlines partnered with The Nation on the Voting Rights Watch series. In addition to promoting racial justice through our own media, ARC staff is sought after as experts on current race issues, with regular media appearances on MSNBC, NPR, and other national and local broadcast, print, and online outlets.
    [Show full text]
  • Member Directory
    D DIRECTORY Member Directory ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) Mobile Marketing Association Member Directory, Spring 2008 The Mobile Marketing Association (MMA) is the premier global non- profit association established to lead the development of mobile Mobile Marketing Association marketing and its associated technologies. The MMA is an action- 1670 Broadway, Suite 850 Denver, CO 80202 oriented organization designed to clear obstacles to market USA development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and Telephone: +1.303.415.2550 content providers. With more than 600 member companies, Fax: +1.303.499.0952 representing over forty-two countries, our members include agencies, [email protected] advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. *Updated as of 31 May, 2008 The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industry’s foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited.
    [Show full text]
  • Changers People, Products, and Policies That Empower 21St Century Kids
    presents Gamechangers People, Products, and Policies That Empower 21st Century Kids April 28 and 29, 2011 Massachusetts Institute of Technology Cambridge, MA Sandbox Summit® is a series of conferences designed to address how technology affects the ways kids play, learn, and connect. As technology is woven into every aspect of our children’s lives, Sandbox Summit raises the bar on questions surrounding the use and development of their new toys and tools. Through high-energy panels, innovative demonstrations, original research, and thought-provoking discussions with industry and media leaders, analysts, journalists, educators and parents, each Summit strategically intermingles disciplines and viewpoints so that we never talk to a room full of nodding heads. The goal of every Sandbox Summit is to stimulate the means that encourage kids to become creative, critical thinkers in the 21st century. Our Mission: Play is how kids learn. By creating a forum for conversation around play and technology, Sandbox Summit strives to ensure that the next generation of players becomes active innovators, rather than passive users, of technology. ® 2 Sandbox Summit Game Changers Welcome. As we open our seventh Sandbox Summit®, and our second annual event at MIT, we can’t help but reflect on how the conversation has changed in the past three and a half years. We began talking about traditional toys and tech, wondering about the value of adding a chip or going online; now, both the vocabulary and the toys have evolved. Today, toys include tools, and the technology extends to multiple platforms, 24/7 connections, touch screens, and body language.
    [Show full text]
  • Board Targets Rowdy Crowds
    Project1:Layout 1 6/10/2014 1:13 PM Page 1 NHL: Lightning top Hurricanes, move on in playoffs /B1 WEDNESDAY TODAY C I T R U S C O U N T Y & next morning HIGH 90 Partly cloudy with LOW a thunderstorm possible. 70 PAGE A4 www.chronicleonline.com JUNE 9, 2021 Florida’s Best Community Newspaper Serving Florida’s Best Community $1 VOL. 126 ISSUE 245 NEWS BRIEFS Board targets rowdy crowds Burn ban, COVID emergency Officials want tools to help control behavior of weekend revelers at springs order ended MIKE WRIGHT And with that, Residents say put in $30,000 in overtime their patrol boats. Several solid days of Staff writer Citrus County loud, offensive working with state and “You would not have heavy rain led county commissioners on music and inap- federal agencies during been able to talk to me in commissioners on Tues- How bad is it on the Ho- Tuesday directed propriate behav- the Memorial Day week- a normal tone of voice,” day to lift the burn ban. mosassa River head County Attorney ior by boaters end patrolling the Homo- he said of the noise. “They Also Tuesday, commis- springs during rowdy Denise Dymond packed into the sassa and Crystal Rivers, couldn’t hear me on the sioners ended the weekends? Lyn to develop a main spring and issuing 619 warnings and radio.” COVID-19 state of emer- Sheriff Mike Prender- noise ordinance adjoining canals 146 citations. Commissioner Ron gast had this to say: designed to re- has made it im- Prendergast said he was gency after Gov.
    [Show full text]
  • 2012 Guide 56Pp+Cover
    cc THE UK’S PREMIER MEETING PLACE FOR THE CHILDREN’S 4,5 &6 JULY 2012SHEFFIELD UK CONTENT INDUSTRIES CONFER- ENCE GUIDE 4_ 5_ & 6 JULY 2012 GUIDE SPONSOR Welcome Welcome to CMC and to Sheffield in the We are delighted to welcome you year of the Olympics both sporting and to Sheffield again for the ninth annual cultural. conference on children’s content. ‘By the industry, for the industry’ is our motto, Our theme this year is getting ‘ahead of which is amply demonstrated by the the game’ something which is essential number of people who join together in our ever faster moving industry. to make the conference happen. As always kids’ content makers are First of all we must thank each and every leading the way in utilising new one of our sponsors; we depend upon technology and seizing opportunities. them, year on year, to help us create an Things are moving so fast that we need, event which continues to benefit the kids’ more than ever, to share knowledge and content community. Without their support experiences – which is what CMC is all the conference would not exist. about – and all of this will be delivered in a record number of very wide-ranging Working with Anna, our Chair, and our sessions. Advisory Committee is a volunteer army of nearly 40 session producers. We are CMC aims to cover all aspects of the sure that over the next few days you will children's media world and this is appreciate as much as we do the work reflected in our broad range of speakers they put into creating the content from Lane Merrifield, the Founder of Club sessions to stretch your imagination Penguin and Patrick Ness winner of the and enhance your understanding.
    [Show full text]
  • Bowling Alone, but Online Together? Virtual Communities and American Public Life
    Bowling Alone, But Online Together? Virtual Communities and American Public Life Felicia Wu Song Charlottesville, Virginia B.A., Yale University, 1994 M.A., Northwestern University, 1996 A Dissertation presented to the Graduate Faculty of the University of Virginia in Candidacy for the Degree of Doctor of Philosophy Department of Sociology University of Virginia May, 2005 Bowling Alone, but Online Together? Virtual Communities and American Public Life Felicia Wu Song James Davison Hunter, Chair Department of Sociology University of Virginia ABSTRACT The integration of new communication technologies into the fabric of everyday life has raised important questions about their effects on existing conceptions and practices of community, relationship, and personal identity. How do these technologies mediate and reframe our experience of social interactions and solidarity? What are the cultural and social implications of the structural changes that they introduce? This dissertation critically considers these questions by examining the social and technological phenomenon of online communities and their role in the ongoing debates about the fate of American civil society. In light of growing concerns over declining levels of trust and civic participation expressed by scholars such as Robert Putnam, many point to online communities as possible catalysts for revitalizing communal life and American civic culture. To many, online communities appear to render obsolete not only the barriers of space and time, but also problems of exclusivity and prejudice. Yet others remain skeptical of the Internet's capacity to produce the types of communities necessary for building social capital. After reviewing and critiquing the dominant perspectives on evaluating the democratic efficacy of online communities, this dissertation suggests an alternative approach that draws from the conceptual distinctions made by Mark E.
    [Show full text]
  • Educator Sexual Misconduct: a Synthesis of Existing Literature
    POLICY AND PROGRAM STUDIES SERVICE Educator Sexual Misconduct: A Synthesis of Existing Literature 2004 U.S. DEPARTMENT OF EDUCATION OFFICE OF THE UNDER SECRETARY DOC # 2004-09 Educator Sexual Misconduct: A Synthesis of Existing Literature Prepared for the U.S. Department of Education Office of the Under Secretary Policy and Program Studies Service By Charol Shakeshaft Hofstra University and Interactive, Inc. Huntington, N.Y. 2 This report was prepared for the U.S. Department of Education under Purchase Order ED-02-PO-3281. The views expressed herein are those of the authors. No official endorsement by the U.S. Department of Education is intended or should be inferred. U.S. Department of Education Rod Paige Secretary June 2004 This report is in the public domain. Authorization to reproduce it in whole or in part is granted. While permission to reprint this publication is not necessary, the citation should be: U.S. Department of Education, Office of the Under Secretary, Educator Sexual Misconduct: A Synthesis of Existing Literature, Washington, D.C., 2004. CONTENTS 1.0 Purpose and Methods of Synthesis 1 1.1 Definitions 1.2 Scope of synthesis search 1.3 Methods of synthesis 2.0 Description of Existing Research, Literature, or Other Verifiable Sources 4 2.1 Categories of discourse 2.2 Systematic studies 2.3 Practice-based accounts with first or third person descriptions 2.4 Newspaper and other media sources 2.5 General child sexual abuse data sets and instruments 2.6 Availability of research 3.0 Prevalence of Educator Sexual Misconduct 16
    [Show full text]
  • New York Times Company
    The New York Times Company 2008 Annual Report TO OUR A vigorous and robust press that thoroughly covers the SHAREHOLDERS political, economic, social and scientific issues of the day has a profound effect on our quality of life and the vitality of our In an Op-Ed piece in The New York Times last October, public and private institutions. Warren Buffett, the well-known investor and CEO of Berkshire Hathaway, wrote: While we believe that newspapers will continue to be an important medium for years to come, we also realize that “The financial world is a mess, both in the United States we must provide our high-quality journalism in an increas- and abroad. Its problems, moreover, have been leaking into ing number of ways. For that reason, we have been working the general economy, and the leaks are now turning into a for some time to transform the Times Company from one gusher. In the near term, unemployment will rise, business focused primarily on print to one that is increasingly digital activity will falter and headlines will continue to be scary.” in focus and multiplatform in delivery. As is often the case with Warren, all of this proved to be true So the important questions for us are: How do we continue and we have seen the effects in our businesses. to provide the printed products that hundreds of thousands of our readers treasure while appealing to a new generation Our 2008 total revenues declined 8%. Revenues from adver- of consumers? How do we get paid for the journalism we tising, our primary source of revenue, fell 13%.
    [Show full text]
  • Launch! Advertising and Promotion in Real Time
    Launch! Advertising and Promotion in Real Time Saylor.org This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-Share-Alike 3.0 License without attribution as requested by the work’s original creator or licensee. Saylor URL: http://www.saylor.org/books Saylor.org 1 Chapter 1 Meet SS+K: A Real Agency Pitches a Real Client Figure 1.1 Fourteen Months to Launch! Saylor URL: http://www.saylor.org/books Saylor.org 2 1.1 Why Launch!? LEARNING OBJECTIVE After studying this section, students should be able to do the following: 1. Recognize the bold new approach for delivering information to today’s college students (aka digital natives). Knowledge Is a Flat World The textbook publishing industry is undergoing staggering change as many traditional business models and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital natives who make up our university student bodies (that’s you!) inspire educators to think about the transfer of knowledge in exciting new ways. How do we best communicate the most current thinking in our disciplines to students who expect up-to- the-minute information at a keystroke and who view educational materials as community—indeed, world—resources that can and should be freely shared and interactively constructed? We’ve created a new kind of text—one premised on the idea that college course material can wield wider influence and be of greatest public benefit as it becomes easily and inexpensively available to anyone with a desire to learn.
    [Show full text]
  • Alternative Sources of Funding for Public Broadcasting Stations
    Alternative Sources of Funding for Public Broadcasting Stations This report is provided by the Corporation for Public Broadcasting (CPB) in response to the Conference Report accompanying the Military Construction and Veterans Affairs and Related Agencies Appropriations Act, 2012 (H.R. 2055). June 20, 2012 Table of Contents I. Introduction ................................................................................................................... 1 II. Executive Summary ....................................................................................................... 1 III. The Role of Public Broadcasting in the United States ...................................................5 Mission.................................................................................................................... 6 The Role of CPB ...................................................................................................... 8 Education ................................................................................................................ 8 Local Service and Engagement .............................................................................. 11 Serving the Underserved ....................................................................................... 12 News and Public Affairs ......................................................................................... 13 History, Science and Cultural Content .................................................................. 15 IV. The Organizational Structure of Public
    [Show full text]