Q3 2019 Trend Highlights

Q3 2019 TTHHEE SSTTAATTEE OOFF TTHHEE HHOOTT 110000 TTOOPP 1100

HIGHLIGHTS

Compositional and Industry Trends for the Hot 100 Top 10 The State of the Hot 100 Top 10 takes an in-depth look at

2019's compositional and industry related trends for the

Billboard Hot 100 Top 10. What follows are select highlights

from the report.

IN THIS REPORT This report looks exclusively at the Billboard Hot 100 Top 10.

Data related to compositional OVERVIEW characteristics are propriety to Hit Songs Deconstructed. CREDITS...... PAGE 3 Artist, songwriter, producer, SONGS...... PAGE 4 label and charting information is aggregated from the PRO’s NOTABLE PLAYERS...... PAGE 5 and Billboard.

All credits are from the date songs were released. COMPOSITIONAL TRENDS Data in this report excludes NEW ARRIVALS...... PAGE 10 holiday songs.

2018 vs. 2019 YTD...... PAGE 12 At times percentages may not add to 100% due to numbers #1 SPOTLIGHT...... PAGE 16 being rounded up or down. Q3 2019 Credits 22 songs, 24 credited performing artists, 86 credited songwriters, 40 credited producers, and 8 record labels charted in the Billboard Hot 100 Top 10 in Q3 2019.

24 86 PERFORMING CREDITED ARTISTS SONGWRITERS

40 8 CREDITED RECORD PRODUCERS LABELS New Arrivals in the Top 10 2 In Q3 2019, 10 new songs landed 2 NEW #1 HITS IN in the Hot 100 Top 10, two of which THE HOT 100 TOP 10 charted at #1, Truth Hurts and Senorita.

Boyfriend Circles Goodbyes Lover 10 Panini 10 NEW SONGS IN Ran$om THE HOT 100 TOP 10 Senorita (#1 Hit) Someone You Loved Listen to Playlist Take What You Want Truth Hurts (#1 Hit) Q3 Notable Players

Post Malone had the most new songs enter the Top 10 in Q3 2019: Circles, Take What You Want (ft. Ozzy Osbourne and Travis 3 Top 10 Hits Scott) and Goodbyes (ft. (Q3 New Arrivals) Post Malone Young Thug).

There were two new #1 Hits in the Top 10 during Q3: Senorita, a duet between Shawn Mendes and Camila Cabello, as well as Truth Hurts from the up-and- #1 Hits coming artist, Lizzo. (Q3 New Arrivals)

Camila Cabello Shawn Mendes Lizzo Q3 Notable 5+ Songwriters 70% In Q3 2019, 70% of new songs had Players ﬁve or more credited songwriters.

Songwriters Post Malone’s success in Q3 with the arrival of Circles, Goodbyes and Take What You 3 Top 10 Hits (Q3 New Arrivals) Want put himself as well as his co-writers Louis Bell and Billy Walsh at the top of the quarter’s songwriter list.

Billy Walsh Louis Bell Songwriter Team Size Q3 2019 New Arrivals

80% 70%

60%

40%

20% 10% 10% 10% Post Malone

0% 1 3 4 5+ © 2010-2019 Hit Songs Deconstructed All Rights Reserved 6 Q3 Notable Not only was Louis Bell credited as a Players songwriter on all three of Post Malone's new Q3 Top 10 hits, but he was also a

credited producer.

3 Top 10 Hits (Q3 New Arrivals) 80%

2+ Producers In Q3 2019, 80% of the new song arrivals were produced by a team of two or more producers.

Producer Team Size Q3 2019 New Arrivals

60% 50% 50%

Louis Bell 40% 30% 30% 20% 20%

10% 1 2 3 Q3 Notable Record Labels (Q3 2019) In Q3 2019, five record labels had new songs charting in the Hot 100 Top 10. Republic scored the Players most with five. Atlantic, Columbia, Epic and Vertigo followed with one new song, each.

Atlantic Republic 5 Columbia Vertigo RECORD LABELS Epic (Q3 New Arrivals)

Most Top 10 Hits Republic Q3 2019 New Arrivals (Q3 New Arrivals) Genre Breakdown 100%

80% 71%

60%

40%

20% 14% 14%

5 0% SONGS Pop Hip Hop/Rap Rock Lead Vocal Gender New Arrivals 60% Feature Exclusively Male Vocalists 20% in the Top 10 20%

60%

Below are some of the most popular

compositional characteristics for the 10 Male 60% songs that entered the Hot 100 Top 10 for the Female 20% first time in Q3 2019. Male/Female 20%

Primary Genres 60% Pop 90 BPM

60% TEMPO 50% AVERAGE 30% 10% 2:58 0% Pop Hip Hop/Rap Rock 100% SONG LENGTH AVERAGE Staying Power FIRST SECTION TYPE Weeks in the Top 10 in Q3 INTRO

15 13 12 10 10 8

5 3 2 1 1 1 1 0 Lover ant Senorita Ran$om Circles Panini ou W Truth Hurts Goodbyes You Loved Boyfriend Someone Take What Y

How is 2019 shaping up when 2018 compared to 2018? Below are some notable trend shifts when vs. 2019 comparing 2019 (year to date) to 2018.

Primary Genres

100%

80%

59% 60% 53%

40% 31% 24% 20% Pop Hip Hop/Rap

2018 2019

Inﬂuences

100% 89%

80% 76% 69% 60% 60%

40% 33% 24% 22% 20% 16% 16% 16% 8% 4% 0% Hip Hop/Rap Trap Electropop Rock Tropical Funk

2018 2019 How is 2019 shaping up when 2018 compared to 2018? Below are some notable trend shifts when vs. 2019 comparing 2019 (year to date) to 2018.

Prominent Instruments

100% 93% 87% 80% 80% 75% 69% 60% 60%

40% 36% 25% 20% 18% 16% 20% 13% 12% 8% 9% 4% 0% Bass Synth Claps Guitar Snaps Bass Guitar Organ (Synth) (Non-Bass) (Electric) (Electric) (Acoustic)

2018 2019

Key (Major vs. Minor)

100%

80% 71%

60% 56%

42% 40% 28%

20% Minor Major

2018 2019 How is 2019 shaping up when 2018 compared to 2018? Below are some notable trend shifts when vs. 2019 comparing 2019 (year to date) to 2018.

Lead Vocal Delivery Average Tempo (BPM) 100% 100 93 80% 83 80

60% 53% 53% 60

40% 38% 31% 40

20% 16% 9% 20

0% Exclusively Sung/ Only 0 Sung Rapped Rapped Average Tempo

2018 2019 2018 2019

Average Song Length Intro Length Range (Minutes/Seconds) 100% 5

80% 4 3.36 3.12 60% 53% 3 49%

40% 36% 2 25% 1 20%

0 0% Average Song Length 0:10 - 0:19 0:01 - 0:09

2018 2019 2018 2019 How is 2019 shaping up when 2018 compared to 2018? Below are some notable trend shifts when vs. 2019 comparing 2019 (year to date) to 2018.

Use of a Bridge, Pre-Chorus & Post-Chorus First Chorus: Average Time Into Song 100%

50 Seconds 80% 69% 40 Seconds 40 Seconds 36 Seconds 60% 48% 30 Seconds 44% 40% 40% 33% 20 Seconds 19% 20% 10 Seconds

0% 0 Seconds Use of a Bridge Use of a Pre-Chorus Use of a Post-Chorus First Chorus: Average Time Into Song

2018 2019 2018 2019

7 Rings Sucker Ariana Grande Jonas Brothers

Bad Guy Sunflower Billie Eilish Post Malone, Swae Lee

Old Town Road Thank U, Next Lil Nas X, Ariana Grande Billy Ray Cyrus

Senorita Truth Hurts Shawn Mendes, Lizzo Camila Cabello

Shallow Bradley Cooper, Without Me Halsey Lady Gaga 10 Songs Charted at #1 in 2019 YTD #1 Hit What do they have in common? Below are select compositional characteristics for songs that charted at #1 during the first Spotlight three quarters of 2019.

Influences Most Popular 80% 60%

80% 70% 70% POP KEY PRIMARY GENRE MINOR 60% 50% 50% 50% 40% 97 40% 50% 30% 30% 30% BPM

20% Hip Hop/Rap R&B/Soul T Electropop Ballad Retro rap TEMPO Under 3:00 AVERAGE SONG LENGTH

70% Exclusively Sung 50% Solo Female

Prominent Instruments Used in Three or More #1 Hits

100% 100% 80% 60% 50% 50% 40% 40% 40% 40% 30%

0% Drums/ Bass Synth Claps Piano Guitar Guitar Snaps Bass Percussion (Synth) (Non-Bass) (Acoustic) (Acoustic) (Electric) (Electric)