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Q2 2021 Trend Highlights

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Q2 2021 Trend Highlights 2021 Mid-Year THE STATE OF THE HOT 100 TOP 10 SELECT HIGHLIGHTS Compositional and Industry Trends for the Billboard Hot 100 Top 10 The State of the Hot 100 Top 10 takes an in-depth look at Q1 and Q2 2021's compositional and industry-related trends for the Billboard Hot 100 Top 10. What follows are a few select highlights from the report. SONGS..............................................................................................................................................................PAGE 3 PERFORMING ARTISTS.........................................................................................................................PAGE 4 SONGWRITERS...........................................................................................................................................PAGE 8 PRODUCERS.................................................................................................................................................PAGE 12 RECORD LABELS.......................................................................................................................................PAGE 15 TIKTOK HITS.................................................................................................................................................PAGE 18 #1 SPOTLIGHT..............................................................................................................................................PAGE 19 2019 VS. 2020 COMPOSITIONAL TRENDS.............................................................................PAGE 24 Data is for songs that charted in the Billboard Hot 100 Top 10 and excludes holiday songs. Data related to compositional characteristics are propriety to Hit Songs Deconstructed. Artist, songwriter, producer, label and charting information are aggregated from the PRO’s, Billboard, and streaming platforms. All credits are from the date songs entered the Top 10. At times percentages may not add to 100% due to numbers being rounded up or down. Production teams (i.e. The Audibles) are counted as a single producer. © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 2 of 27 Hot 100 Top 10 Overview Forty-one songs charted in the Billboard Hot 100 Top 10 during the first half of 2021, 17 of which entered the Top 10 for the first time in Q2. 41 Hot 100 Top 10 Songs NEW SONGS17 IN THE HOT 100 TOP 10 (Q2 2021) 95.south Amari Astronaut In The Ocean Staying Power: Butter 15 Deja Vu Good 4 U 11 13 Interlude 10 Hot 100 Kiss Me More #1 Hits Weeks in the Top 10 in Q2 2021 (New Arrivals) 10 Montero (CMBYN) 5 10 My.life Weeks in the Top 10 in Q2 2021 0 Peaches 9 Pride.is.the.devil Rapstar © 2010-2021 Hit SongsPeaches Deconstructed™. All rights reserved. Page 3 of 27 Traitor Astronaut In The Ocean 5 Without Kiss Me More You 5 Montero Yonaguni 5 Deja Vu Your Power Good 4 U 4 Rapstar 2 Butter Without You 1 95.south 1 Amari 1 Interlude 1 My.life 1 Pride.is.the.devil 1 Traitor 1 Yonaguni 1 Your Power Performing Artists Select Report Highlights (Mid-Year 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 4 of 27 Performing Artists 41 Thirty-two primary artists and PERFORMING 11 featured artists charted in ARTISTS the Hot 100 Top 10 in the first half of 2021. 32 11 PRIMARY FEATURED ARTISTS ARTISTS #1 Twelve primary artists scored a #1 hit, led HITS by Olivia Rodrigo with two. Primary Artists Olivia Rodrigo Drivers License, Good 4 U 2 9 #1 HITS WEEKS AT #1 24KGoldn, Mood Drake, What's Next Anderson .Paak, Leave The Door Open Justin Bieber, Peaches Ariana Grande, Save Your Tears (Remix) Lil Nas X, Montero (Call Me By Your Name) Bruno Mars, Leave The Door Open Olivia Rodrigo, Drivers License, Good 4 U BTS, Butter Polo G, Rapstar Cardi B, Up The Weeknd, Save Your Tears (Remix) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 5 of 27 Performing Artists Primary Artists 5 2 with More than One TOP 10 HITS WEEKS IN THE J.Cole TOP 10 Top 10 Hit 95.south, Amari, Interlude, My.life, Pride.is.the.devil 4 21 4 5 Olivia Rodrigo TOP 10 HITS WEEKS IN THE Drake TOP 10 HITS WEEKS IN THE TOP 10 TOP 10 Deja Vu, Drivers License, Laugh Now Cry Later, Lemon Pepper Good 4 U, Traitor Freestyle, Wants and Needs, What's Next 3 25 3 19 TOP 10 HITS WEEKS IN THE TOP 10 HITS WEEKS IN THE Ariana Grande TOP 10 Justin Bieber TOP 10 34+35, Positions, Save Your Anyone, Holy, Peaches Tears (Remix) 2 5 2 25 TOP 10 HITS WEEKS IN THE TOP 10 HITS WEEKS IN THE BTS TOP 10 The Weeknd TOP 10 Butter, Dynamite Blinding Lights, Save Your Tears (Remix) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 6 of 27 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 7 of 27 Songwriters Select Report Highlights (Mid-Year 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 8 of 27 Songwriters In the first half of 2021, 158 158 credited songwriters charted CREDITED in the Hot 100 Top 10. SONGWRITERS Songwriters with Three or More Top 10 Hits Nine songwriters scored three or more hits. They are led by J. Cole with five, followed by Daniel Nigro, Drake and Olivia Rodrigo with four each. Ariana Grande (3), 34+35, Positions, Save Your Tears (Remix) Daniel Nigro (4), Deja Vu, Drivers License, Good 4 U, Traitor Drake (4), Laugh Now Cry Later, Lemon Pepper Freestyle, Wants And Needs, What's J. Cole Next 95.south, Amari, Interlude, My.life, J. Cole (5), 95.south, Amari, Interlude, Pride.is.the.devil My.life, Pride.is.the.devil Justin Bieber (3), Anyone, Holy, Peaches Mr. Franks (3), 34+35, Holy, Positions Omer Fedi (3), Montero (Call Me By Your 5 2 Name), Mood, Without You TOP 10 HITS WEEKS IN THE TOP 10 Olivia Rodrigo (4), Deja Vu, Drivers License, Good 4 U, Traitor Tommy Brown (3), 34+35, Holy, Positions © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 9 of 27 Songwriters Songwriting team sizes of five or more have consistently been the most popular over the last five years, a trend that held steady in the first half of 2021. Only three songs had a single writer credit, all of which were penned by J. Cole. Songwriter Team Size Q1-Q2 2021 100 80 54% 60 54% 5+ Songwriters 40 In the first half of 2021, 54% of songs had five or more credited 20% 20 songwriters. 12% 7% 7% 0 5+ 2 3 4 1 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 10 of 27 Songwriters Fifty-one songwriters scored a #1 hit in the first half of 2021. Of them, only three #1 scored more than one: Daniel Nigro and HITS Olivia Rodrigo (Drivers License, Good 4 U) and Omer Fedi (Montero, Mood) Daniel Nigro, Drivers License, Good 4 U Jenna Andrews, Butter Olivia Rodrigo, Drivers License, Good 4 U Joshua Baker, Up Omer Fedi, Montero, Mood Justin Bieber, Peaches 24kGoldn, Mood KBeaZy, Mood Aaron Simmonds, Peaches Keavan Yazdani, Peaches Alex Bilo, Butter Lil Nas X, Montero Anderson .Paak, Leave The Door Open Louis Bell, Peaches Andrew Watt, Peaches Maneesh, What's Next Ariana Grande, Save Your Tears (Remix) Max Martin, Save Your Tears (Remix) Belly, Save Your Tears (Remix) Oscar Holter, Save Your Tears (Remix) Blake Slatkin, Mood Pardison Fontaine, Up Brody Brown, Leave The Door Open Polo G, Rapstar Bruno Mars, Leave The Door Open RM, Butter Cardi B, Up Rob Grimaldi, Butter DaHeala, Save Your Tears (Remix) Ron Perry, Butter D'Mile, Leave The Door Open Roy Lenzo, Montero Daniel Caesar, Peaches Sean Island, Up David Biral, Montero Sean Leon, Peaches Denzel Baptiste, Montero Sebastian Garcia, Butter DJ SwanQo, Up Shndo, Peaches Drake, What's Next Stephen Kirk, Butter Einer Bankz, Rapstar Supah Mario, What's Next Felisha King, Peaches Synco, Rapstar Giveon, Peaches The Weeknd, Save Your Tears (Remix) HARV, Peaches Yung DZA, Up iann dior, Mood © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 11 of 27 Producers Select Report Highlights (Mid-Year 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 12 of 27 Producers 40 Producers with Three or CREDITED More Top 10 Hits PRODUCERS 4 21 3 12 TOP 10 WEEKS IN TOP 10 WEEKS IN HITS THE TOP 10 HITS THE TOP 10 Daniel Nigro Tommy Brown Deja Vu, Drivers License, 34+35, Holy, Positions Good 4 U, Traitor 3 23 3 2 TOP 10 WEEKS IN TOP 10 WEEKS IN HITS THE TOP 10 Omer Fedi HITS THE TOP 10 J. Cole Montero (Call Me By Your Amari, Interlude, My.life Name), Mood, Without You 3 12 3 2 TOP 10 WEEKS IN TOP 10 WEEKS IN HITS THE TOP 10 HITS THE TOP 10 Mr. Franks T-Minus 34+35, Holy, Positions Amari, Interlude, Pride.is.the.devil © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 13 of 27 Producers The most common producer team size was three during the first half of 2021, accounting for 34% of songs. Producer Team Size Q1-Q2 2021 34% 40 34% 27% 24% 3 Producers 20 In the first half of 10% 2021, 34% of songs 5% were produced by 0 teams of three 3 2 1 4 5+ #1 HITS Daniel Nigro, Drivers License, Good 4 U Oscar Holter, Save Your Tears (Remix) Omer Fedi, Montero, Mood Rob Grimaldi, Butter Alexander 23, Good 4 U Ron Perry, Butter Blake Slatkin, Mood Roy Lenzo, Montero Bruno Mars, Leave The Door Open Sean Island, Up D'Mile, Leave The Door Open Shndo, Peaches DJ SwanQo, Up Stephen Kirk, Butter Einer Bankz, Rapstar Supah Mario, What's Next HARV, Peaches Synco, Rapstar KBeaZy, Mood Take A Daytrip, Montero Maneesh, What's Next The Weeknd, Save Your Tears (Remix) Max Martin, Save Your Tears (Remix) Yung DZA, Up © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 14 of 27 Record Labels Select Report Highlights (Mid-Year 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 15 of 27 Record Labels Twelve record labels had songs charting in the Hot 100 Top 10 in the first half of 2021. Interscope and Republic tied for the most with ten each. 300 Interscope Warner 12 Atlantic RCA Warner Music RECORD Columbia Republic Nashville LABELS Def Jam Rimas EMG S-Curve Labels with the Most Top 10 Hits (Q1 - Q2 2021) Interscope Q1-Q2 2021 Genre Breakdown 50% 50% 10 50 0 SONGS Hip Hop/Rap Pop Republic Q1-Q2 2021 Genre Breakdown 50 40% 40% 10 10% 10% 0 SONGS Hip Hop/Rap Pop R&B/Soul Country © 2010-2021 Hit Songs Deconstructed™.
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