Deutsche Bank Markets Research Rating Company Date 7 December 2016 Buy TravelSky Tech Initiation of Coverage Asia China Reuters Bloomberg Exchange Ticker Price at 7 Dec 2016 (HKD) 15.46 Consumer 0696.HK 696 HK HSI 0696 Price target - 12mth (HKD) 21.00 Hotels / Leisure / ADR Ticker ISIN 52-week range (HKD) 18.92 - 10.07 Gaming TSYHY US89420Y2090 HANG SENG INDEX 22,675 Travelling high in the sky; initiating Tallan Zhou Karen Tang coverage with a Buy Research Analyst Research Analyst (+852 ) 2203 6464 (+852 ) 2203 6141 Initiating coverage with a Buy rating and price target of HKD21
[email protected] [email protected] We initiate coverage of TravelSky with a Buy and a HKD21 price target, implying 30% upside potential currently. TravelSky is a global distribution system (GDS) company for the aviation industry (similar to UnionPay in Price/price relative banking). As an SOE, TravelSky dominates the airline ticket distribution market 20 (>95% market share), based on the transaction fees it charges customers 16 (China Southern Air, China Eastern Air and other airlines), which are also its shareholders (39% collective stake). We view TravelSky as a proxy for China’s 12 growing tourism market, especially in outbound travel (96% in 2015). 8 4 Sustainable and defensive long-term growth player, almost a monopoly 12/14 6/15 12/15 6/16 With 13 Chinese commercial airlines holding a combined stake of 38.84% and TravelSky Tech supported by the Chinese government, and a 95.5% share of the market HANG SENG INDEX (Rebased) TravelSky almost has a monopoly.