Business Intelligence & Beverage Market Competition Update …market trends and taking advantage of them

Period Covered: July 25 – September 6, 2017 C O N T E N TS 20 29

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10. Macro-economic Terrain

13. Alcoholic & Non Alcoholic Beverages . Articles and Opinions

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer News Highlights… Inflation soars on rising food prices and high import costs…

3 Inflation, Exchange Rate & External Reserves

▪ Now only 0.71% Indices 31-Jul 30-Jun Change (%) Inflation (YoY) 16.10% 16.25% 0.15 Exchange Rate (N/$) 305.65 305.90 0.08 Gross Foreign Reserves $30.77bn $30.27bn 1.65 Brent Crude $51.91 $47.94 8.28 Equity Market Cap 12.35 11.45 7.86 Aggregate GDP (Q1-17) N26.03trn 0.52 MPR (Jul - 17) 14.00% 0.00

Headline Inflation (%) 21.00 ▪ But still fragile 18.72 19.00 17.9 18.3 18.4 18.5 16.3 16.1 17.00 17.78

15.00

13.00

11.00

9.00 Core Inflation 7.00 Food Inflation YoY Inflation MoM inflation Market Summary & Highlights

▪ Oil prices spike to $52.8pb after a dreary month

▪ The CBN sustains Forex supply into the market 55.00 Brent Crude ($/b) 50.00 45.00 40.00 3 2 1 CBN ($bn) 0 ▪ Oil production stays above 1.7mbpd as OPEC frowns April'17 May'17 June'17 July'17* Oil Production (mbpd)

1.8 1.733 ▪ Average weekly supply was $379mn 1.7 1.68 1.6 1.55 1.564 1.5 1.506 1.456 1.4 1.3 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Leading Economic Indicators - Output

LEI Jun’17 Jul’17 % Change Aug’ 2017*

GDP Growth (%) -0.52 0.5 – 1 (Q2’17)* 1.52 1.00 (Q3’17)

Oil Production (mbpd) 1.73 1.77* 2.72 1.8

Power (MW; avg) 3,462.30 3,379.71 -34.17 3,300

Consumer Confidence* 62.7 (Q1’ 17) 64.8 (Q2’17) 2.1 68 (Q3’17)*

External Reserves ($bn) 30.27 30.77 1.65 30.2

Inflation (%) 16.1 16 0.2 16.3

Stock Market (N’trn) 11.45 12.35 7.86 12.0

Vacancy Factor Index* 69.3 (Q2’17) 66 3.3 65.2(Q3’17)

*Consumer confidence is an economic indicator that measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. *Vacancy Factor Index is the percentage of all available units in a rental property, such as a hotel or apartment complex, that are vacant or unoccupied at a particular time. It is the opposite of the occupancy rate, which is the percentage of units in a rental property that are occupied.

Source: CBN,NBS, EIU, FDC Think Tank, FBN Capital, NOI Polls FMCG’s Impressive Performance

▪ FMCG’s set for significant recovery in the latter part of the year.

▪ Positive earnings have been supported by improved FX liquidity and increased prices. (Average top line growth of released results stood at 55%)

▪ Companies battle with high finance cost

Source: NSE, FDC ThinkTank FMCG’s Impressive Performance

o Revenue o Revenue 52%- N121bn 15%- N181bn o o Gross Margin 48%- N48bn Gross Profit 10%- N81bn o OPEX o OPEX 22%- N21bn 9%- N44bn o o Finance Cost Finance Cost 38%- N4bn 50%- N7bn o Profit Before Tax o Profit Before Tax 33%- N34bn 2628%- N24bn o Share Price YTD o Share Price YTD 16%- N165 30%- N1,053 o N1,100 o Target Share Price N179 Target Share Price HOLD o Recommendation HOLD o Recommendation o Free Cash Flow 13%- N48bn o Free Cash Flow 20%- N18bn

Source: NSE, FDC ThinkTank Retail News…"Brick and Click” Retail & E-Commerce Market Update

Sharp drop in retail traffic in : Increased inventory from four weeks to six 01 weeks and attributable to high rainfall and drop in disposable income

Consumers hold back demand as retailers still reluctant to reduce prices. Decline 02 in customer traffic to brick and mortar stores has led to increased online traffic

Nigeria is the most promising country in Africa in terms of potential market opportunity and also ranked 1st in Africa for Business Environment Opportunity. 03 Number of Lagos households earning more than US$5,000 expected to grow by 96% (6.9m) by 2030 04 Increased smartphone usage driving strong growth in Africa’s e-commerce sector. Sector is estimated to be worth over US$75bn annually Fear of fraud, and poor transport and mobile infrastructure are some of the obstacles that beset the sector. Opinion: Is e-commerce the only way to go for FMCG players?

E-commerce is ubiquitous in retail these days. In contrast with low FMCG increases globally, e-commerce continues to show sold growth. In Asia, e-commerce has managed to score significant shares in FMCG within North Asian markets –China, Taiwan, and Korea, posting strong annual growth. With this in mind, is e-commerce the only way to go for all players in Asia? Regardless of advancements in digital technology, the most important thing is that FMCG players focus on what their consumers want most. Across Asia, we see that shoppers seek convenience in every aspect of their life-choices are based on… Read more… Alcoholic Beverages

News – Headlines

Nigeria Breweries launches Ab Inbev Nigeria donates patrol Lagos to Host International Ace Desire, a Zobo- vehicles to police, road safety in Drinks Festival in December flavoured Spirit Drink Anambra

Onitsha-based Intafact Beverages December promises to be fun in Lagos Nigeria Breweries has added to its Limited, a subsidiary of global brewer as the city is set to host the first ever range of alcoholic drinks with the AB InBev, on Wednesday donated six International Drinks Festival in a launch of Ace Desire, a zobo flavoured Hilux patrol trucks to the Nigerian gathering of stakeholders in the alcoholic drink into the Nigerian Police, Anambra State and Delta State alcohol/beverage industry. Brand market. Command and the Federal Road owners, retailers, drink lovers and According to the Managing Director, Safety Commission (FRSC). holiday fun seekers will besiege the Nigerian Breweries Plc, Mr. Franco At the handover ceremony at the heart of the city to experience Maria Maggi, Read more Read more...… Read more...… Moet boss says Nigeria is its biggest Champagne market in Africa

In what many may take as a sign of Nigerians love for imported items, Moet and Chandon Global Ambassador Pierre Louis Arraud says Nigeria may be its biggest market in Africa, ahead of South Africa and Kenya. Nigeria according to him, has the largest economy in Africa, as well as population. The company plans to introduce premium versions of champagne into the market. What this means ? Arraud’s statement clearly shows Nigerians have maintained their appetite for imported goods, despite a recession, and policies by the Central Bank of Nigeria (CBN) to control the demand for foreign exchange. Read more… News – Headlines

Nigeria media commended sees earnings, sales Nigeria: The next frontier for harvest of entry for rise on currency tailwinds for craft beer producers golden pen award

Diageo PLC (DEO) on Thursday Nigerian Breweries Plc has From pale ale with tangs of passion reported improved earnings for the commended the media for rallying fruit and mango to a heady stout with year and raised its target for profit support for the huge harvest of 10 percent alcohol, a pioneering craft margin growth as the world’s largest entries for the 9thGolden Pen Awards brewer in Nigeria is seeking to expand spirits maker benefited from strong sponsored by the company. and grab more of a market dominated currency tailwinds and logged broad- Submission of entries for the 9th by Heineken and Diageo. Bature based sales growth across its major edition of the Awards, which started Brewery has… regions. on Monday, July 3, 2017, closed on Read more Read more...… Read more...… Nigerian Breweries Q2 2017 Results Review - Maintaining Underperform Rating

Retaining UP rating despite 28% increase to our price target Nigerian Breweries’ (NB) Q2 2017 results showed marked y/y growth across key headline items. The results were mainly boosted by higher pricing relative to the prior year. On its Q2 2017 conference call, the management of Heineken (NB’s parent) disclosed that unit volumes for its Nigerian business operations declined y/y. Although the quantum of decline was not specified, we estimate that unit volumes declined by mid-single-digits y/y due to inflationary cost pressures on consumer discretionary spending. Relative to our forecasts, the results were broadly in line. As such, we have barely changed our 2017E EPS forecast. Read more… News – Headlines

M.I Abaga headlines Legend Extra First Quarter profit fall at 10 More Entrepreneurs get Stout real deal experience music International Breweries as Life Lager’s Progress Booster tour in Abuja input costs rise grant

International Breweries Plc reported a 10 more entrepreneurs have received One of Nigeria’s iconic rappers, M.I profit decline of 18% for the first cheques of N300, 000 each to grow Abaga, is set to headline Legend Extra quarter of 2017/2018 financial year their business at the Life Progress Stout’s nationwide music despite seeing a record 37% surge in Booster Show, an initiative of Life tour, Real Deal Experience, in Abuja sales to N9.4bn, from N6.9bn. The Lager Beer, a brand committed to come Sunday, the 2nd of September, company which makes Trophy Lager supporting small and medium scale 2017 at The Palms, Galadimawa, and Betamalt said that profit fell to entrepreneurs in South-East Nigeria. Abuja. N1.4bn, from N1.7bn in 2016. Read more...… Read more...… Read more Star Lager gives back to Nigerian league through coaching clinic

As part of its continued efforts to support local football in Nigeria, premium beer brand, Star Lager is set to bring world class technical coaching home to Nigeria’s local first team coaches, for a 3- day coaching clinic this week at the Abuja National Stadium. Read more… News – Headlines

Guinness Nigeria stakes its Budweiser set to lock horns with Champion Breweries reports future on low cost beer Heineken, in Africa N86 million profit (2017 - 6 months)

Guinness Nigeria Plc, said it plans to Anheuser-Busch InBev CEO, Carlos broaden its participation in the value Brito said its Budweiser brand will Champion Breweries released its segment of the beer market as part of triumph over Heineken and Guinness Unaudited consolidated financial its strategy to return to profitability. in Africa’s biggest beer markets. results for the six months ended 30 The maker of Guinness Extra Stout Brito was speaking to analysts on June 2017: made this known in a rights Issue Thursday, following AB InBev’s second prospectus it released to shareholders quarter and half-year 2017 results. Read more Read more Read more...… Heineken and 'Classic Man' make all the right moves …the similarities between R&B star, Jidenna and Heineken are not immediately obvious.

Watch Video here…

One is a fast rising millennial generation Nigerian singer with an expanding global audience, while the other is a beloved brand with years of tradition behind it, visible since 1873 in exactly 192 countries. It would seem like a stretch initially, but seeking a connection between the resilience of Nigerians and the ubiquity of the established brand, the guys at Heineken may have hit pay dirt with the hiring of the Classic Man to drive the new More Behind The Star campaign. Read more… Goldberg wishes the great people of Ijebu Ode land, both near and far away happy celebration of this year's Ojude Oba Festival! #ExcellentFestival #OjudeOba2017 #IsedaleWa News – Headlines

The Biggest BBQ Party Comes Lords promotions introduces MCs battle ready as To Ikeja With 9Ice, Small Blue Nun to west africa Artistry Vs Class holds first live Doctor, Dj Lambo, Dj Yossir audition And More

Blue Nun, one of the world’s most As entries closed for this year’s classy wine brands is about to make Maltina Teacher of the Year, its entry into the West African market. organizers of the initiative, Nigerian Hennessy Artistry’s most anticipated This was revealed recently in a media Breweries Plc, has said the edition series, The VS Class, will be holding announcement by Lords Promotions attracted entries from all 36 states its first ever live audition Limited, the Nigerian company that and the Federal Capital Territory, Read more...… secured the exclusive Franchise for Abuja. Corporate Affairs Adviser of West Africa. the Nigerian Breweries Plc Read more...… Read more Trophy Lager Presents Radio Drama Series

Ijoko awon Honourables! A short radio-drama series starting this September. Tune in to the Stations below at the specific times!

Read more… GOLDBERG REITERATES COMMITMENT TO CULTURAL DEVELOPMENT, ANNOUNCES SPONSORSHIP OF CULTURAL FESTIVALS

As part of efforts aimed at a continuous promotion of the culture and traditions of the people of Southwest Nigeria, Goldberg, Nigeria’s leading culture-centric beer brand, has announced plans to sponsor various cultural festivals across the region.

The festivals, which include Osun Osogbo, Udiroko, Oranyan, Ojude Oba, Olojo and Oyemekun, are scheduled to hold between the months of August and November. Read more… LIFT OFF FOR AFRICA’S FIRST AIRPORT BREWERY

There is a new addition to Africa’s busiest air transport hub, O.R. Tambo International Airport near Johannesburg: the continent’s first airport-based brewery. Airport Craft Brewers is a reflection of South Africa’s burgeoning independent beer sector, with growing numbers of beer drinkers not satisfied with industrial, mass-produced beverages. Read more…

News – Headlines

Campari half-year results Guinness Nigeria appoints Leo Ooni Launches Goldberg’s boosted by global priorities, Breen as Non-Executive Director Empowerment Scheme, Isedowo positive exchange rate

Gruppo Campari, the Italian spirits The Ooni of Ife, His Imperial Majesty Guinness Nigeria Plc, announced on group hailed its first-half results as Oba Adeyeye Enitan Ogunwusi Ojaja Wednesday the appointment of Mr. sales grew 13.5% to €844.7m, helped II has endorsed Goldberg’s Leo Breen to its board as a non- by strong growth of high-margin empowerment scheme, Isedowo and executive director with effect from 25 global priorities and regional priority commended Nigerian Breweries Plc for April 2017. brands. The maker of SKYY vodka and the initiative at the flag-off of the Wild Turkey bourbon said that it also campaign on Thursday, 31 August. Read more...… Read more...… Read more...…

News – Headlines

International Breweries, Alomo Bitters gets a new look Guinness Nigeria sponsored Intafact, Pabod Breweries Engineers Graduate receive green light for merger

International Breweries Plc, Intafact The first set of students from the Alomo Bitters, the flagship brand of Beverages Limited, and Pabod Guinness Nigeria sponsored Graduate Ghana-based Kasapreko Company Breweries Limited have received Skills Development Scholarship Limited was unveiled on Friday in approval of the SEC and NSE for their scheme has passed out in flying Lagos with a new look as the brand proposed merger. colours. The graduates completed a seeks to consolidate its position in the International Breweries said the year’s training at the National Power Nigerian bitters market. company Training Institute of Nigeria (NAPTIN). Read more...… Read more...… Read more...…

News – Headlines

Arla foods set to open new Legend extra stout celebrates CSR: Goldberg empowers S/West factory in Ghana Felabration 2017 artisans with N30m

Danish dairy giant Arla Foods is Nigeria’s fastest growing stout brand, Artisans in South West Nigeria can opening a new sales and packaging Legend Extra Stout will be joining now smile home as 1st set of facility in Ghana. millions of Nigerians to celebrate the beneficiaries of community The new facility, Arla Foods Ltd., life and times of Nigerian’s foremost empowerment scheme, ‘Goldberg which would be based in Accra, will musical icon, the late Fela Anikulapo Isedowo’ initiative from the stable of begin marketing the company’s Kuti at this year’s Felabration. Nigerian Breweries emerged branded dairy products Read more...… Read more...… Read more...… HEINEKEN LAGOS FASHION & DESIGN WEEK EMPOWERS FASHION ENTREPRENEURS WITH FASHION FOCUS TALKS

Fashion Focus Talks, the annual seminars held before the Heineken Lagos Fashion and Design Week, ended with the finale in Lagos on Friday August 11, 2017. The fashion seminar featured Eku Edewor, TV presenter and model; Ink Eze, Founder AsoebiBella; and Tsemaye Binitie, Fashion Designer as speakers. The events, targeted at emerging and aspiring fashion entrepreneurs between ages 18 and 35, were held between August 7 – 11 in Enugu, Abuja, Port Harcourt and Lagos respectively. Read More… Pictures from the event…

Watch Barman TV – Nigeria’s First Bartender/Mixologist Reality Show

Nigeria’s first bartender/mixologist targeted reality show, Barman TV is out with its first episode. You never knew many ways your bartender could get your cocktail wrong until now. The show focuses on the art of mixology and the tenets of bartending. The judges rated the contestants based on presentation, showmanship, confidence, appearance and of course, the taste of the various cocktails they made. Hundreds of mixologists turned up for the auditions, which involved making a cocktail for the judges to taste under four minutes. Passing the auditions qualifies the contestant for the Bootcamp – the show in particular. Read more… Intercontinental Distillers enters the bitters market with launch of Confam

Intercontinental Distillers Limited (IDL), makers of Chelsea Dry Gin and Veleta fruit juice recently unveiled the newest addition to its spirits portfolio – Confam Bitters Schnapps. The unveiling of the alcoholic beverage took place at the popular Ojuwoye market in Mushin, Lagos State amid pomp and pageantry. GUINNESS RECORDS N125BN FY REVENUE (23% YEAR-ON-YEAR INCREASE)

Guinness Nigeria plc has posted N125 billion revenue for the full year ended June 30, 2017, indicating an increase of 23 per cent year-on- year. According to a statement made available by the management to the newsmen, the results, which were released to the Nigerian Stock Exchange (NSE), also showed gross profit of N48.3 billion, which is 16 per cent higher versus the previous year and an operating profit of N10.2 billion, representing an increase of 131 per cent year on year. Read more… Price Pulse

Spirits Product Size Amount in Carton Unit Price (NGN)* Carton Price (NGN) Hennessy Paradis 70cl 3 393,750 1,039,500 Hennessy V.S (Small) 37.5cl 12 4,980 52,560 Hennessy V.S 70cl 6 9,960 52,560 Hennessy V.S.O.P 70cl 6 17,290 91,250 Hennessy XO 3l 4 10,690 404,250 Hennessy XO 70cl 6 73,290 392,700 Hennessy H250 1l 6 153,130 808,500 Mcdowells 375ml - 700 - Red Label 700ml - 4,000 - Campari 1ltr - 5,400 - Grants 750ml - 3,650 - Absolut (Original) 1ltr - 4,600 -

Source: Drinksng * Price update as of July/Aug 2017 (Outlets Location – Ojodu) Price Pulse

Cream Liquer Product Size Amount in Carton Unit Price (NGN)* Carton Price (NGN)

BaileysIrishCream 70cl 12 3,830 40,430 BaileysIrishCream 37.5cl 12 2,520 26,570 BaileysIrishCream 20cl 24 1,400 29,460 Royal Eagle 750ml 1,800 Royal Eagle 200ML 650 Best Cream 200ml 600 Amarula 375ml 2,200 Amarula 750ml 3,600

Schnapps Gordons Moringa with Citrus Blen 75cl - 1,400 - Regal Dry Gin 75cl - 900 - Eagle 75cl - 1,200 - Seamans 75cl - 1,200 -

Source: Drinksng * Price update as of July/Aug 2017 (Outlets Location – Ojodu) Price Pulse

Lager

Product Size Price per unit Stout Star Brand Can 200 Product Size Price per unit Star Brand 60cl 260 Legend Brand 33cl 200 Gulder Brand Can 220 Legend Brand 60cl 300 Gulder Brand 60cl 280 Guinness FES 320ml 250 Heineken Brand 33cl 220 Guinness FES 450ml 300 Heineken Brand 60cl 350 Guinness FES 600ml 350 Goldberg Brand 60cl 250 Castle Milk Stout Can 200 Goldberg Brand High Can 160 Castle Milk Stout Stout500ml 250 Life Brand 33cl 240 Product Size Price per unit 33 Export 60cl 250 Star Radler 45cl 250 34 Export Can 160 Orijin Brand 45cl 180 Satz Brand 33cl 150 Snapp Can 250 Dubic Brand Can 120 Snapp 33CL 250 Trophy 33cl 250 Hero 33cl 250

Source: Drinksng * Price update as of July/Aug 2017 (Outlets Location – Ojodu) Price Pulse

Malt Product Size Price per unit Maltina Brand 33cl 150 Maltina Brand Pet 200

Maltina Brand Can 150 Bitters Amstel Brand 33cl 150 Product Size Price per unit Amstel Brand Pet 200 Orijin Zero Can 150 Malta Gold Brand 33cl 150 Agbara 375ml 350 Malta Gold Brand Can 150 Osomo 200ml 300 Hi-Malt Can 150 Alomo 200ml 300 Maltex Can 150 Malta Herbal Can 150 Dubic Malt Can 120 Betamalt Can 140 Grand malt Can 150

Source: Drinksng * Price update as of July/Aug 2017 (Outlets Location – Ojodu) Non - Alcoholic Beverages MALT DRINKS: CONSUMERS COMPLAIN OF HIGH SUGAR AS NB, GUINNESS INTENSIFY SUPREMACY BATTLE

AMIDST rising sales profile of brewing companies, consumers are complaining of high presence of sugar in the low sugar and regular malt drinks. The key competitors in that segment of non-alcoholic beverages may have adjusted their competition strategy as a result of the complaints as now consistently playing up health as one of their unique selling propositions to retain or increase their market share. Price has not been a contentious issue, as there is not much difference in the prices of the products. The producers, are now developing new marketing approaches to reach consumers, embarking on several promotional campaigns based on health messages, repackaging to plastic bottles, Tetra-pak (paper pack) containers as well as market presence. Read more… Opinion: Coca-cola and what it stands to lose in the price war it is waging with competition

It is safe to say that most Nigerians have had their fair share of the ongoing recession in the country, brands inclusive. This economic down turn has led to some brands going under while some have curiously grown stronger. Worthy of note are the brands that have stayed true to their core values and has put the consumers first amidst the stifling economy.

Other brands have had to reduce the quality of service & products and still increased prices with the inapt mindset that the consumer is obviously aware of the situation of the country.

Getting to the top position is one thing; maintaining that spot is another because a myriad of factors Read more… Non - Alcoholic

Beta Glass toasts impressive Nutri-Milk marks 10th Chi exotic nectar reiterates results amid currency anniversary, launches new logo superior taste in new headwinds campaign

The Nutri-Milk beverage has marked Chi Limited, Nigeria’s market leader in Chi Exotic Nectar, one of Nigeria’s the brand’s 10th anniversary, even as high quality Juice and Dairy products most admired fruit nectar drink has it launched a new logo. has introduced the 01st Ready-to- launched a new communication At the anniversary ceremony in drink chocolate, milk and malt drink campaign to reiterate its commitment Lagos, the General Manager, CWAY to the market. The product, Hollandia to indulge all its consumers with the Food and Beverages Nigeria Company ChocoMalt Drink, fondly referred to as wonderful taste that they just love. Ltd, Figo Zheng, said the decade “3-in-1 Yo!” because of its appeal to a Tagged I Love the Taste, anniversary celebration was quite youthful consumer segment Read more...… Read more...… Read more...… Opinion: Why Coca-Cola Nigeria is losing out to Pepsi on pricing

CocaCola HBC AG, the parent company of CocaCola Nigeria trading as Nigerian Bottling Company said its volume for the half year fell by 1.6% as a result of volume drops in Nigeria as well as .

The company disclosed in its half year result that while Ireland was ‘adversely impacted by portfolio changes within the category, and Nigeria by the significant price increases we have taken’. SevenUp Bottling Company, the local unit of Pepsico, Coca-Cola HBC AG’s rival in Nigeria has since started a price war by dropping its pricing on Pepsi and other flagship soft drinks in markets such as Lagos, Nigeria’s largest consumer market and commercial hub with over 25 million population. Read more… THE NEW LA CASERA APPLE DRINK REIGNS SUPREME IN THE APPLE CSD MARKET – ROLAND EBELT, MD, THE LA CASERA COMPANY

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry. The beverage market in Nigeria has been growing very fast. This is because the beverage and food market is very much linked to what happens to national income – GDP. GDP to Nigeria as you all know has been growing quite nicely since the outset of democratic rule under President Olusegun Obasanjo in 1999. Read more… News – Headlines

Promasidor appoints new Malta Guinness launches “go Coca-cola launches revamped Managing director get it” consumer promo coke zero as earnings drop

Malta Guinness, a malt drink from the Coca-Cola announced plans Promasidor Nigeria Limited has stables of Guinness Nigeria Plc, has Wednesday to launch a revamped appointed Mr. Anders Einarsson as embarked on a nationwide consumer “Coke Zero” in the United States as it Managing Director. Einarsson, promo to rejig the brand and boost expands offerings of low-sugar and succeeds Mr. Olivier sales. The promo tagged “Go Get it” non-carbonated beverages amid with a fund of over N100 million naira flagging demand for sweet sodas. Read more...… will be asking consumers The soda, “Coke-Cola Zero Sugar,” Read more...… which is already on Read more...… Opinion: Coca-cola and what it stands to lose in the price war it is waging with competition

It is safe to say that most Nigerians have had their fair share of the on-going recession in the country, brands inclusive writes Olutokun Emmanuel. This economic down turn has led to some brands going under while some have curiously grown stronger, Coca-Cola not an exception. Worthy of Note are the brands that have stayed true to their core values and has put the consumers first amidst the stifling economy. Other brands have had to reduce the quality of service and products and still increased prices with the inapt mindset that the consumer is obviously aware of the situation in the country.

Getting to the top position is one thing, maintaining that spot is another because a myriad of factors has to be put in check to stay above. You become a visible target to competitors, easy to spot your foibles and even super easy to feast on your weaknesses. One of such is captured in an article published last year about how a new entrant forced the market Leaders-Coke and Pepsi to dance to its tune. Read more… News – Headlines

Beta Glass reports 13.1% Chellarams suffers sales decline sales growth in six months in full-year 7-up posts N2.45bn Q1 loss

Chellarams Plc, said on Friday that 7-UP Bottling Company Plc has Beta Glass Plc, on Friday reported revenue for its combined packaged reported a loss of N2.45bn for the sales of N8.8bn for the first six dairy business known as FMCG and its first quarter of 2017. months of 2017, a 13% increase from bulk milk ingredients business fell This represents a decline in the the previous year’s revenue of 44.5% to N4.5bn for the full-year company’s business compared to the N7.8bn. ended 31 March, down from N8.1bn in corresponding period of 2016 when it the previous year. posted a profit of N1.265bn. Read more...… Read more...… Read more...… News – Headlines

2017 Maltina Teacher of the Year Receives Record Entries

As entries closed for this year’s Maltina Teacher of the Year, organizers of the initiative, Nigerian Breweries Plc, has said the edition attracted entries from all 36 states and the Federal Capital Territory, Abuja. Corporate Affairs Adviser of the Nigerian Breweries Plc Read more