NIGERIAN BEER MARKET Beer in A commentary on industry trends, threats and legislation

The brewing industry is one of the fastest growing structures and strategy coupled with industries; it is highly dynamic and contributes about technical competence and 25% to the Nigerian food processing and professionalism have made the Full name: The Federal manufacturing sector. Demand for beer (both local and products from this industry relevant Republic of Nigeria to the hearts of consumers in spite Population: 130.2 million imported) increased markedly following the return of of the condition of the economy. (UN, 2005) the country to democratic rule in 1999 and a marked While there are frantic efforts to Capital: Abuja improvement in economic conditions. Annual sales of resuscitate some dormant firms in Area: 923,768 sq km beer increased on an average by ten percent from the industry, and Nigeria (356,669 sq miles) 1999 to 2002. Over 20million Nigerians consume beer Breweries have remained top Major languages: English but only ten percent of them are women. players in the Nigerian stock (official), Yoruba, Ibo, Hausa exchange over the past three years. Major religions: Islam, The brewing industry controls Christianity, indigenous By Greg Udeh about N347 billion ($2.7 billion) of beliefs the overall market capitalisation of Monetary unit: 1 Nigerian all quoted companies as at Dec naira = 100 kobo ottled lager and stout are the 2005. Quoted companies include Main exports: Petroleum, Bpredominant beer types in Nigerian Breweries, Guinness petroleum products, cocoa, Nigeria. Currently domestic beer is Nigeria Plc, Golden Guinea rubber only canned in small quantities Breweries Plc, Champion Breweries GNI per capita: US $560 however imported canned beer is Plc, Jos International Breweries, (World Bank, 2006) fashionable among high-income International Breweries Plc, Premier Internet domain: .ng upwardly mobile beer consumers. Breweries Ð while the unquoted International dialling code: Nigerians prefer beer with companies are Sona Breweries and +234 comparatively higher alcoholic The Nigerian market is growing to Consolidated Breweries Plc. The contents. The alcoholic content by meet the needs of the middle to high- major distillers in the country are volume of the locally produced beer is income groups. Intercontinental Distilleries Ltd and within the range of 4.5% and 7%; this Nigerian Distillers Ltd. is usually lower for imported products. Production has grown rapidly and Between 2004 and 2005 there was The industry provides direct the volume of production and a reduction in consumption of beer employment for over 30,000 persons consumption has increased over the due to a decrease in disposable and indirect employment another years. A ban on the importation of income levels in the country. 300,000 in firms providing ancillary barley in 1988 forced most firms to Competing products such as the “Production has services. resort to local raw materials. Today introduction of mobile phones and grown rapidly and Beer is produced and consumed most breweries use maize and the N25Billion bank consolidation the volume of predominantly in the east and west of sorghum as major raw materials in caused this. The market has since production and the country. This is due to religious their production process. This picked up and in the last fiscal year consumption has practices in the Northern states. In the changeover in input has however (2006) showed a tremendous increased over the year 2000 Sharia Islamic rule was necessitated the use of expensive improvement and is currently one of years. A ban on the introduced in some 12 out of 19 imported enzymes in the production the blue chip stocks contributing to importation of barley northern states. Alcohol cannot be sold process. the growth and overall development in 1988 forced most in these states but military zones of the capital market. Shareholders within are seen as Federal territory and Beer market trend in the market have continued to firms to resort to still allow the consumption of alcohol. The brewing industry market experience a boom in the price of local raw materials. Today most BASIC INDUSTRY STATISTICS breweries use maize and sorghum as major raw materials Year 2001 2002 2003 2004 2005 2006 in their production Total beer consumption 9.4 10.0 10.7 11.1 10.7 12.0 process.” (million hectolitres) Per capita beer 6.5 7.0 7.3 7.5 7.2 8.0 consumption (litres) Imports (hectolitres) 180,000 195,000 N/A N/A N/A N/A

N/A – Not Available Note that figures above are best estimates available at the time of collating the report

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 18 their shares. The shares are also Water contamination, air conservation and the present being sought after by many pollution, solid waste disposal and problems of environmental discerning local and foreign environmental degradation are resource degradation need not arise investors major environmental problems; within the framework of Nigeria is also exporting a modest some of them caused by the sustainable development. The two amount of bottled beer and stout to brewing industry. The Nigerian major producers of beer have Europe, utilising the government’s guidelines require industries to already installed high-tech Export Expansion Grant of 40% of monitor their effluent in-house and treatment plants in their bid to the FOB value. The main attraction the State and Federal authorities ensure they meet regulatory for Nigerian beer in this niche cross check the effluent requirements with regards to market is the higher level of characteristics to ensure effluent discharge. Waste-to- alcoholic content. compliance with set standards. wealth opportunities allow disposal The Nigerian import market is Economic development can be of spent grains to farmers as feed growing to meet the needs of the compatible with environmental for pigs and poultry. middle to high-income groups. Major imported brands in Nigeria are canned stout, Heineken, Becks, Carlsberg, Budweiser, Castle and Amstel lager. On average imported beer is retailed at double the price of locally produced brands. Industry sources also indicate that modest competition exists from home-brewed beer. While this provides some alternative enjoyment and pleasure benefits, production of Burukutu, Pito and palm wine in the home brewed sector is difficult to measure.

Distribution There are two broad segments in the beer distribution channel. The primary channel is that controlled directly by the breweries and importers. This involves direct physical distribution of bottled beer to wholesalers via either company owned trucks or third party/independent transport companies. The secondary segment involves distribution from wholesalers to bulk breakers, retailers and ultimately to the consumer. Industry sources estimated beer retailers in the country at approximately 500,000 in 2003.

Environment Towards the end of the 1980s Nigeria began to place high priority on environmental matters particularly water-related issues. This is reflected in the environmental policies, legislation and action plans introduced by the Government. In all of these, environmental monitoring activities, especially with regards to water quality, are given strong consideration. A significant proportion of the population still rely on surface water for drinking, washing, fishing and swimming. Industries also need water of acceptable quality for processing.

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 19 BREWING IN NIGERIA The star of Nigeria The story of Nigeria’s market leader

Nigerian Breweries is the Ama Brewery is the biggest pioneer and largest brewery in Nigeria and one of the brewing company in most modern in the world (see Nigeria. It was panel). Its capacity is 3.5 million hectolitres; Ibadan is next largest at incorporated in 1946 and 2.2mhl, at 1.9, Aba at 1.0 and recorded a landmark Kaduna at 800,000 hl per annum. when the first bottle of Operations in Enugu brewery were Star Lager beer rolled off discontinued in 2004. Thus, from its the bottling lines in its humble beginning in 1946, the Lagos Brewery in June company now has five operational 1949. breweries from which its high quality products are distributed to all parts of the country. With about 135,500 shareholders, By Patrick Olowokere the authorised share capital of Nigerian Breweries plc Nigerian Breweries Plc is $30 million. Heineken N.V of Holland has a majority shareholding of 54.1% his was followed by Aba while the remaining equity is held by T Brewery which was Nigerian citizens and Associations. commissioned in 1957, Kaduna The company’s turnover in year 2005 Brewery in 1963 and Ibadan was $617 million and the operating Brewery in 1982. In September profit was $118 million. Nigerian 1993, the company acquired its fifth Breweries is a market leader with brewery in Enugu while in October around 60% market share in the lager 2003, a sixth brewery at Ama in sector and 45% in the non-alcoholic The product range from Nigerian Breweries. Enugu state was commissioned. malt drink sector.

The brewery at Ama

The Silo Building to the right (enclosed), the Brewhouse & service block is next with The main production areas of the brewery: the cellars in the distance. The Utilities The empty bottle in the background and Brew hall, bottling hall, offices and utilities, department is on the left. the water treatment plant in front.

AMA Brewery was envisioned to be a world-class, pacesetter Facilities in the brewery includes, six synchronised electricity and best in class brewery, it was conceived based on world generators with an output of 2,250KVA each, five water trends in brewing and the ability to deliver the required volume boreholes, (3 x 100m3/hr and 2 x 80 m3/hr) capacities, a spent most efficiently in a manner that is consistent with NB quality grain burner with thermal energy recuperation of about 5 MW policy and vision of a being a world class organisation. Capacity, three boilers of 10 MW capacity each and twenty eight The site was acquired in 1982 and construction began in 2001, integrated grain storage silos. the brewery was commissioned in October 2003. Ama Brewery is The brewery has two wort production streams in the brew highly automated and has the most modern equipment available house with a casting volume of 700hl per brew @ 15.0°P, using a at the time of construction and plant installations. Meura 2001 mash filter for wort separation. There are four

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 20 As a major brewing concern, the company encourages the establishment of ancillary businesses. Many of these organisations and ‘ individuals depend largely on the company for their means of livelihood.

Brands procedures are always in conformity Fund of $750,000 to take a more Nigerian Breweries Plc has a rich with world-class standards. It is in active part in the funding of portfolio of high quality brands: Star line with this policy that the ’educational and research facilities in Lager Beer (1949); Gulder Lager company established a Research and higher institutions, in an effort to Beer (1970); Maltina (1976) now Development Centre in 1987 to encourage academic excellence in has three varieties (Maltina Classic, enhance its research activities on all Nigeria. This is in addition to its Maltina Strawberry, and Maltina aspects of brewing operations. secondary and university Advertisement for with Pineapple) as well as Maltina As a major brewing concern, the scholarship programme for children Gulder Lager Beer, Sip-it, packaged in Tetrapaks, company encourages the of its employees. brewed since 1970. launched in 2005. Legend Extra establishment of ancillary Nigerian Breweries Plc is the Gulder Max was added Stout (1992); Amstel Malta (1994). businesses. Many of these foremost sponsor of sports by in 2006. Heineken Lager was re-launched organisations and individuals variety in the country with into the Nigerian market in June depend largely on the company for sponsorship covering football, 1998. Gulder Max was added their means of livelihood. These athletics, tennis, cycling, chess, golf, September 2006 while Fayrouz a include manufacturers of bottles, badminton, darts, boat racing and brewed premium soft drink was crown corks, labels, cartons, plastic ayo. The aim is to develop Nigerian launched locally in December 2006. crates as well as hotels, clubs and sportsmen and women to participate Maltina and Amstel Malta are non- key beer distributors. in national and international sports, alcoholic malt drinks. The company and boost the sports profile of the has been exporting to UK, Europe Social responsibility country. The company is also and the West African region since Nigerian Breweries Plc is a socially involved in the development of 1986. responsible corporate citizen with a musical and movie talents. very good record of corporate R&D philanthropy in the areas of Nigerian Breweries aims to keep education, the environment pace with key international (water) and sports, among developments, thus ensuring that its others. The company in 1994 systems, processes and operational established an Education Trust

bottling lines, with 30,000 BPH capacity each, thirty cylindro- conical fermenting and maturation vessels each of 5,000 hl capacity, nine cylindro-conical bright beer tanks at 3,000 hl and an ultra modern waste water treatment plant, which utilises a combination of anaerobic and aerobic treatment for effluent treatment. Biogas is recovered from these plants and reused for thermal energy generation. Similar facilities are being installed at all NB plants. The brewery is run by 265 highly trained and motivated personnel making it one of the leading FTE productivity performance breweries in the Heineken world and it obtained technical approval to produce Heineken in June 2004. Other brands produced include Star, Gulder and The spent grains burner at NB’s Ama Maltina. plant.

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 21 BREWING IN NIGERIA Guinness is good for Nigeria A look at one of the country’s leading companies

RIGHT: Fermentation Guinness Nigeria Plc is a vessels at Guinness’ foremost brewing Lagos plant. company in Nigeria and leader in the manufacturing sector of the economy. The company started with importation and distribution in the 1940s and 50s and then moved on to build its first brewery in Ikeja in 1962 to satisfy the demand for its products. This was includes production, packaging, first brewing company in West Africa Guinness’ first brewery out engineering, customer services and to achieve ISO 9002:1994 “In the last five of the British Isles and only distribution, and ‘Demand’which certification in the year 2001. It then years Guinness the third includes sales and marketing. Other converted to ISO 9001:2000 partnership functions are human certification in 2003. The company Nigeria has in the world. invested more resources, procurement, information has also succeeded in becoming the than $150 million systems, strategy and finance. Keith first ISO 14000 certified brewer in in capital plant By Greg Udeh R Taylor was appointed the Nigeria which was achieved in Managing Director of Guinness November 2006. This is the highest and equipment to Guinness Nigeria Nigeria in 2005 replacing Keith certification available for clean ensure consistent Richards. environmental standards globally. quality of the ince then two more breweries The company is also in pursuit of ISO products and Shave been built in Nigeria and a Brand Portfolio 22000 certification which allows for upholding of fourth one acquired. They include Guinness Nigeria today has a wide the implementation of a food safety business.” Benin Brewery commissioned in portfolio of world-class brands, management system geared towards 1974, Ogba Brewery commissioned which are acclaimed market leaders. guaranteeing consumer safety. in 1982 and Aba commissioned in They include: 2004. The plant at Ikeja is no longer ¥ Guinness Foreign Extra Stout Business Performance operational. (7.5%ABV) Ð ‘Our flagship brand With a gross turn over of $415 The company has 54% of equity with distinct characteristics that million in 2006 the company has owned by Plc a global gives it a unique taste of stout and already embarked on projects to company trading in over 180 markets puts it in a class of its own’ promote growth and sustainability. In around the world while the remainder ¥ Guinness Extra Smooth (6%ABV) the last five years Guinness Nigeria of the shares is Nigerian owned by Ð ‘with a new smooth taste’ has invested more than $150 million the Board of Directors and members ¥ (5.15%ABV) Ð ‘a in capital plant and equipment to of the public. premium lager known for its ensure consistent quality of the Packaging line 4 at Organisationally the company has distinct taste and value’ products and upholding of business. Benin. two major divisions: ‘Supply’which ¥ Satzenbrau (5.3%ABV) Ð ‘extra In 2006 Guinness was recognised filtered and specially brewed in as the most celebrated business in renowned Pilsner heritage for Diageo and one of the top ten most distinctive characteristics that respected companies in Nigeria true to taste of beer’ during the ‘Most Respected CEO and ¥ Gordon’s Spark (5.5%ABV) Ð ‘a Company Awards’organised by blend of crisp flavours & an exotic Pricewatercoopers and Business Day ready to drink product’ newspaper. It recorded a 53.12% ¥ Ice (5.5%ABV) Ð ‘a growth in profit to $57 million over premixed alcoholic drink’ the same period last year. The ¥ Malta Guinness (non alcoholic malt company which is listed on the stock drink) Ð ‘the preferred malt drink’. exchange is ranked as one of the top performing companies in Nigeria and Guinness Nigeria products have a delight for investors all around the consistently won the Standards world. Organisation of Nigeria Gold Quality Guinness is focused on enhancing Awards since 1982, and it became the shareholder value through improved

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 22 management practices, the brand. The brews are then maintenance of quality and conditioned and processed through excellence in our operations. Hence it high quality processes to meet has embarked on several initiatives standards and specifications. After over the years giving it the edge and maturation the beer is filtered and ability to win the prestigious Nigerian bottled under high quality conditions. Stock Exchange Merit Award Hard work is being put in place to consistently since 1997. It currently improve the flavour of all our brands has a shareholder base of 75,970. hence the introduction of the ‘Perfect The company is an employer of brew’ and ‘Perfect pack’ aimed at choice and currently has 1332 people upgrading our Standard Operating on the pay roll. It also has thousands Procedures. This is tied into to our more people deriving their livelihood Quality Management Systems and directly or indirectly from the Competency Acquisition Process company. These include suppliers, allowing any changes to procedures transporters, distributors, retailers as a result of continuous and contractors. improvement to be linked with these Guinness Nigeria is a major two systems creating an immediate contributor to the tax revenues of the systematic improvement. country. In 2006 the company paid There are currently five bottling Corporate responsibilities Meura 2001 mash filter $7.7 million as corporate tax, $15 lines running in the company. Two Guinness Nigeria is running an anti- in operation at Lagos. million as value added tax, $2.3 each in Benin and Lagos and a drink driving radio campaign and has million as import duty and $53 single line in Aba. The two lines in a Bartender Training Scheme now million as excise duty. It also paid Lagos and Benin have a weekly numbering 535 graduates which is $150,000 to the Industrial Training packaging capacity of about actively involved in promoting Fund. 37,000hl and 33,000hl respectively. responsible drinking. It is also While Aba has a weekly capacity of committed to giving back to society Operations 8000hl. and over the years the Company has Guinness Nigeria currently operates In recent times there has been a lot established numerous community three plants located in Aba, Benin of capital investment in the plants projects on top of individual sites and Lagos (Ogba). The beer enabling them to accommodate helping local charities. Projects production process is completely flexible brewing and packaging. include eye hospitals or ‘water of life’ automated. Production technology This allows for effective plant bore projects. The latter is supported and machinery are from the optimisation and enhances capacity by a ’Skills for Life’initiative which Germany. The repair and across sites. Lagos brewery aims to promote the use of labour- Krones Linatronic EBI. maintenance of machinery and currently has the capacity to produce saving, low-cost, human-powered equipment is handled locally but in and package six different SKUs water pumps to increase local cases where skill required is beyond (Stock Keeping Units), Benin: four capacity for irrigated farming. We local manpower, technical partners different SKUs while Aba has the promote Nigerian arts and culture such as FMA, KHS and Krones come capacity for two. through sponsorship of competitions in. Guinness Nigeria is well aware of and events. Working with Diageo we “Guinness Nigeria is The three sites have a total brewing the impact of its brewing, packaging aim to promote a good image for well aware of the capacity of about 3.6 million hl and and distribution activities on the Nigeria abroad through sponsorship impact of its individual capacities as follows environment and is committed to of visits by foreign journalists. We brewing, packaging ¥ Lagos Ð 1.5million hl with a prevention of pollution as well as even publish past questions and brewhouse of 10 brews per day of sustainable development of the answers of the University and distribution 500hl environment in which we operate. It Matriculation Examination to help activities on the ¥ Benin Ð 2.3million hl with a has therefore invested in high tech students. HIV/AIDS is a problem environment and is brewhouse of 10 brews per day of state of the art effluent treatment throughout Africa and we have committed to 700hl plant in its Lagos and Benin sites helped to increase public awareness prevention of ¥ Aba Ð 0.4million hl with a with the capacity to achieve a COD of about the dreaded pandemic and pollution as well as brewhouse of 4 brews per day of <50ppm and BOD of <25ppm after sponsored a conference held in Abuja sustainable 300hl processing. in 2005. development of the Quality of our products is In the ongoing fiscal year, environment in Process control and management is a monitored across the whole supply Guinness has continued to establish which we operate.” vital part of our system and allows for chain from our suppliers to our its success in Nigeria by recording the day-to-day monitoring of every consumers. On the customer end the tremendous growth in demand and minute detail of the process required Trade Quality Manual was developed volume output within the first half of for the production of the beverage. and issued to our Distribution the operational year. With its Major raw materials used in channel. Also the Consumer commitment to innovation and production are sorghum and maize, sampling program designed to assess product development, Guinness has which are purchased both locally how consumers see our brands in excited its consumers with the launch from northern Nigerian and comparison with other brands in the of new products to the Nigerian internationally. These materials are market has been successfully rolled market, including the International passed through the brewing regime at out. This has yielded valuable Premium RTD brand ‘Smirnoff Ice’ temperatures and times to produce a feedback that we have used to and the re-launch of Satzenbrau high gravity brew of each particular improve the quality of our brands. Pilsner.

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 23 BREWING IN NIGERIA World-class quality with local grains A profile of Nigeria’s Sona Breweries

This is the story of Sona in the legendary fruit of the wild Breweries and the long Marula that has had even elephants supply chain between the rejoicing in an intoxicated tizzy. So it fields of sorghum in the is with Sona’s spirits today which while exuding whiffs of the past still north of Nigeria to the spills forth an urban contemporary elite homes, lounges and edge.” bars where our beer is Powerful stuff. Mr S B Thompson sold. Owoka, Executive Director at the Otta plant added: “We are pioneers in using 100% locally-produced raw material. Given that the company By Vikas Kaushal Sona Breweries sources its entire requirement from Germinating sorghum at the maltings. the agricultural sector, farmers buy our beers in return and are quick to each brand for haze or brilliance. The t’s smooth, it’s clear and it hits the feedback on the subject of quality.” final product is put into bottles (330 Ispot. It’s cool with a definite feel The story starts with tens of and 600ml) or cans (330 and 500ml). ‘on the tongue. Sona promotes the thousands of farmers in the fertile Tigre Bock, a spirit of Africa.” We are speaking of North. Cheers to a connoisseur’s frosty Kronenbourg brand Sona’s repertoire of brewing Sorghum is grown in small bundle posing on a bed of delights, which now grace some of quantities on small plots which dot Let’s look at the Sona products and sorghum , from which it the poshest tables around the world. the landscape of this fertile start with the Wilfort Dark Ale is brewed People celebrate the subtle nuances agricultural belt. This grain is ideally (48¡EBC) that overwhelms you with of the company’s brands but it is all suited to the local hot climate and is its bubbly frothy fizz. Most of our thanks to Africa’s cereal Ð the well known for its capacity to endure beers are around 5%ABV, this one perdurable sorghum, our primary periods of extended drought. weighs in at 6.5%ABV which brings raw material. The majority of the Harvesting starts at the end of the in a certain robustness with a Sona brands are 100% sorghum (a year in December and January. The matching bitterness and unrivalled blend of raw and malted). tiny batches are bulked up via aroma. The beer is based on a Surprisingly, in times of intense farmer’s cooperatives and are Kronenbourg recipe from France and competition thrown up by titans such delivered to the Sona maltings at we also brew the Kronenbourg brand as Guinness and Heineken, Sona has Kaduna. We are in the process of itself, again using sorghum in a been steadily gaining ground in the commissioning another malting plant specially tuned process at our bar scene all over Nigeria. Why to take care of our growing needs of International Beer and Beverages should that be? We believe it comes malted sorghum. Complete malting Industries (IBBI) plant at Kaduna. closer to the hearts and palates of a time is about seven days at an Gold De Kanterbrau is called our mixed people of many ethnic origins. ambient temperature of around 30¡C. ‘champagne among beers’and was The series of products takes them to The process involves dry cleaning of Sona’s first premium lager brought ‘sublime levels’(marketingspeak for sorghum grains, followed by wet out in the summer of 1992. Gold is a degree of intoxication. Ed) and yet cleaning, steeping, germination, matured in the most of intricate of doesn’t let them down with a kilning, de-rooting before packaging. processes that takes you into its mood thumping hangover. Sona has We are also using some enzymes to exuding unbridled pizzazz! installed Nigeria’s first beer canning draw consistent quality of the end- Tusk is one of our newer beers, a line and has been crossing the product. connoisseur’s delight any day Ð it is frontiers into Ghana, the Republic of The brewing plant is entirely known for its foamy lather and has Benin and even the ex-pat typical. We use a mash kettle, mash oodles of body in a gulp that offers an community in the UK. tun and mash filter followed by a wort interesting twist to any regular lager. The publicity hype continues Ð “A copper and whirlpool. Hops are an IBBI also produce a classic lager land deeply rooted in a culture of essential ingredient of our all products called Tigre Bock. Benue Breweries beating the drums with hands and are imported from Europe in of Makurdi produce the ‘More’ The sorghum ‘ear’ enjoined in tribal dancing. The land extract form. Wort is cooled to 9¡C brand, Life Breweries at Onitsha before threshing. that still upholds a culture of bonding for fermentation. After the end of brews ‘Life’and ‘Champion’comes over beer to light up the shadows of maturation, beer or malt drinks from Champion Breweries at Uyo in dusk. Not to mention the intoxicating undergo filtration process with on- Akwa Ibom State. These 5%ABV liquor that the rich continent has line carbonation etc. Beer haze is beers have bitterness ranges from 18 boasted of since times long past. As perfect and falls within the norms for to 22BU

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 24 Our very latest beer is a FAR LEFT: Nigeria’s collaboration with InBev to make very first can filling line Nigerian produced Becks. This beer for beer at Sona’s plant is 100% malted barley and is brewed in Otta. at Champion strictly to the original Bremen recipe. LEFT: A mash filter as Malt based non alcoholic drinks installed at all Sona are particularly popular Ð ours is plant. called Maltonic and has been on the market since 1996. Our advertising makes heavy play on its health giving properties oozing vitamins A, B-complex and C. ‘Turn around Experts’in Nigeria and has seen a consistent business growth Manufacturing standards and contributes positively to the The Otta and Champion breweries economy of the country in terms of are already registered to ISO 9001 - productivity and employment 2000 quality certifications and Mr N generation. Its current owner is Mr A Thiagarajan, MD of Sona Breweries K Mirchandani who owns 100% of informed us that the others are in the the Otta and Kaduna facilities but is process of being certified while most the majority shareholder in the others of Sona’s products already come with the rest of the equity in the sealed with the quality stamp of the hands of the Nigerian government. Nigerian Institute of Standards. To Output notched by the beer group keep production up to scratch, each is around 3.0 million hectolitres. The brewery comes equipped with state biggest plants are at Otta (0.9mhl) Some of the Sona range with emphasis on the Wilfort Dark Ale. of the art quality laboratories and and Kaduna (0.9mhl) where each hygiene is paramount with integrated produces over seven million crates ‘Computerized Cleaning in Place’of per annum. Otta is being expanded to the tanks, the packaging lines, the to 1.5 mhl. Life at Onitsha and Benue filtration processes and all the both brew 350,000 hl and Champion USED BREWERY vessels. at Uyo is slightly larger at 400,000hl. Process control in all these areas According to Otta MD Mr display the trends in temperatures etc Thiagarajan: “We are growing at EQUIPMENT during different stages of production around 7% per annum and we and will trigger off an alarm to foresee that increasing to 10% FOR SALE IN NIGERIA indicate abnormalities. A step against a whole sector growth rate of towards self-reliance for Sona’s Otta only 5% per annum. All our beers are The brewery equipment for the stated facility is the CO2 recovery plant. comparable with other premium functions below is available for sale to Not to be left behind on the competing brands and are yet interested bidders: environment front, the group’s many available at much lower prices.” beer divisions are in the process of EQUIPMENT FOR: MAKER refurbishing the effluent treatment Underprivileged plants Ð gearing up for it’s next Drinkers of Sona products are not 1. Brew house laurel Ð the ISO 14000 environment generally aware of its social a Dry Milling Machine and Air Blower Kunzel and Gt Montage certification. conscience Ð where it helps the e C.I.P Vessels Kunzel and Huppmann underprivileged amongst Nigerians 2. Cooling Plant Other interests in lots of ways. It has helped drill Ammonia Compressors /Air Tank Huppmann/Hall- The Group has totally owned bore holes to provide clean water at Thermotank subsidiaries in Shongai Packaging at villages across the country but 3. Cooling Tower Room Otta which makes labels, crates and particularly amongst the sorghum- Ammonia Condensers Huppmann other packaging materials and West growing areas. It makes regular African Glass Industry down at Port donations to the Motherless Babies 4. Filtration Room Harcourt in the South These plants Home at Lekki and arranges eye a Candle filters Linsa/Stella Meta filters cater to the needs of Sona’s beer clinics free of charge at Lekki’s b Heat Exchangers Dipl. Ingernst P. Fischer division but sell to other beverage Geeta Ashram. . (Wort chillers & Beer chillers) manufacturers as well. Sona owner Mr A K Mirchandani 5. Cellar The Sona group’s strategy has has a philosophy of ‘hard work, Cylindro Conical Vessels H. BAUER been to acquire existing ailing focus and a strong conviction’in 6. Bottling Hall manufacturing units and turn them whatever he does and if Sona beers 3 Complete Bottling lines & Accessories Seitz-Werke GmbH around. After acquisition we bring in encompass a spirit that the people of new investments, modern Africa can connect with back to their Enquiries for details and inspection: technology, state-of-art machines ancestors and agricultural roots, then Kayode Afolabi +234 08033526948 (mobile) and modern management techniques Sona will certainly to be part of the e-mail: [email protected] that help to turn the business future of the world bringing new Stephen Nyagura +234 08055591401 (mobile) perspective. Over the years the technology to compete in global e-mail: [email protected] Group has earned a reputation of markets.

The BREWER & DISTILLER INTERNATIONAL ¥ Volume 3 ¥ Issue 2 ¥ February 2007 ¥ www.ibd.org.uk 25