Printing the Screenplay in Hollywood and Beyond

Total Page:16

File Type:pdf, Size:1020Kb

Printing the Screenplay in Hollywood and Beyond ERIN SCHREINER Printing the Screenplay in Hollywood and Beyond In 1957, Jean Shepard shifted gears in her theatrical career. Both she Erin Schreiner is a bibliographer and her business partner, Patricia Scott, had young children and, while living in New York City. Since 2008 she has worked with private and they found work, they weren’t earning quite enough to make ends meet. institutional collectors to describe, The business they opened, Studio Duplicating Service, was dedicated arrange, exhibit, and teach with their to the production of scripts for film, television, and theater. It began collections. At the New York Society humbly on East 9th Street with a couple of typewriters and an A. B. Library, she designed and launched City Readers, a digital humanities tool Dick mimeograph machine. Although Scott left the business after for the study of the Library’s institu­ a few years, Shepard stuck with it and succeeded. For the next forty tional archive. Erin writes regularly years, the shop supplied New York’s entertainment industry with the about bibliography, the history of reading, and the rare book world for lion’s share of the scripts produced by a rotating crop of aspiring film online publications, including Atlas and stage professionals who proofread, typed, printed, and bound the Obscura and LitHub. urtexts of plays, movies, and television shows. 28 Printed screenplays are an essential component of the filmmaking process, and print professionals were a critical labor force for the film industry throughout the twentieth century. Under the Hollywood studio system (ca. 1920-1948), juggernauts like MGM, Paramount, and RKO staffed their scenario, story, and stenographic departments with secretaries, typists, and mimeograph machine operators who printed for the entire studio. When the system collapsed, script production moved in part to independent businesses like Studio Duplicating Ser­ vice in New York and Barbaras Place in Los Angeles. In both settings, the people behind the typewriter and cranking the mimeo machine were engaged in a form of printerly labor that, until now, has been largely overlooked, in part because secretarial and clerical labor has been falsely defined as unskilled in the twentieth century. This article is concerned with the work done by secretaries and typists in Hollywood studios and at Studio Duplicating Service, and the impact of the shift in sites of production. By looking more closely the work done and materials produced by typists and secretaries in the film industry, we can begin to understand their labor as highly skilled, and as crucial to the process of textual creation in cinema. Script Printing In The Studio Era While the management and organization of printing operations var­ ied slightly from studio to studio, the labor of secretaries, typists, and mimeographers was consistent throughout Hollywood. As Erin Hill reports in Never Done: A History of Women’s Work in Media Production, sources documenting the growth, size, and functions of stenographic departments in Hollywood studios are rare, and her research draws heavily on internal studio publications like Warner Club News and RKO Club News for information on working conditions. 1 In a 1941 piece for RKO Club News, stereographic department super­ visor Wynne Haslam described her work with fifty or so typists who were the studios primary producers of printed matter. The women in opposite left: A script for the these departments—who were overwhelmingly white and female— film adaptation of Candy, by novelist Terry Southern in Studio Duplicating were responsible for “typing, proofreading, and assembling scripts, as Service’s characteristic faux-leather well as mimeographing departmental forms and legal agreements, and wrapper. Courtesy of Robert M. [issuing] a catalog of company-owned stories twice per year.” 2 Rubin. Secretaries working with Hollywood screenwriters prepared print­ opposite right: A script for er s copy for the steno pool, taking dictation and sometimes even the 1976 film Network by Paddy collaborating with a screenwriter to craft their story. In her memoir, Chayefsky printed in 1975 by the Hollywood secretary and script supervisor Meta Carpenter described Studio Duplicating Service, in the shop’s hallmark faux-leather wrapper. working in New York with Ben Hecht and Charles MacArthur on the Courtesy of Robert M. Rubin. script for Barbary Coast in 1935. PRINTING THE SCREENPLAY 2-9 For five months, I took down the dialogue and plot turns that Hecht and MacArthur dictated in rapid-fire fashion, MacArthur laying on the floor, feet on the couch, as he topped Hecht or was eclipsed by his collaborator with brilliant speeches, sight gags, and dramatic invention. In the last weeks, they took off the jester’s bells and gave us a tight, well constructed script, though I knew by then that Howard Hawks never filmed a screenplay as written.3 In this madcap environment, Carpenter was responsible for translat­ ing the screenwriter’s antics into text that they would review, correct, and return to her for retyping. She also notes an instance in which she pointed out a narrative inconsistency while working with William Faulkner. Secretaries were largely responsible for keeping up with con­ tinuity during the screenwriting process. In a 1936 article for the New York Times, studio secretaries were described as the guiding hands to screenwriters, who knew “all about screen technique, camera angles, exits, suspense, climax, and the clinch and fade-out to full orchestra music.• » 4 Carpenter noted that when she worked with William Faulkner on The Road to Glory, “the finished script was sent to the secretarial pool to be retyped and mimeographed.”5 Typists produced mimeograph sten­ cils from the copy they received from secretaries. Like typesetters and compositors, typists were responsible for creating the physical object from which many sheets were printed. The work required technical know-how, not only of the machines and materials they worked with but also the graphic conventions for scripts. These women were the resident experts in conventions for scene numbering, camera directions, dialogue, and other dramatic notations. A mistake on the stencil would have appeared in every copy of the script, and a major error could lead to real consequences in film production, which was expensive and relied on the cooperation of hundreds of studio staff members in a variety of departments. W hen movies were in production, even a slight delay could cost thousands of dollars. The mimeograph office produced the requisite number of copies— this could be quite large on a major production—and pages would be collated and bound in colored wrappers by stenographic department staff. Hill’s research—citing her study of studio publicity films in the absence of archival sources—indicates that mimeograph machine operators were men who worked in an annex to the stenographic department.6 Stenographic departments arose as part of the broader application of scientific management principles to the movie-making industry in the early twentieth century.' Rather than outsourcing script printing, motion picture studios created their own printing offices. Mimeograph technology offered studios an efficient means to that 30 | PRINTING HISTORY end. Small machines like those sold by A. B. Dick and Gestetner were relatively inexpensive and required minimal space for operation. As E. Haven Hawley notes, in-house mimeographic printing also offered privacy, an asset promoted by A. B. Dick in early advertisements.8 This was important to motion picture studios, which were in heavy compe­ tition for stories—an outside printer might sell a story to a competitor. Although mimeograph stencils were first prepared by hand, manu­ facturers quickly adapted them for use with the typewriter, pairing these two technologies for life.9 While not nearly as durable as stereograph plates, stencils were nevertheless perfect for printing in a motion picture studio. Hawley again notes that “a skilled operator could reuse a qual­ ity stencil and produce excellent results consistently,” and, as a result, stencils were filed for later use. 10 Screenplays typically went through multiple drafts, circulated among production, budgeting, and other studio staff, and saving stencils for later use saved time and labor—there was no need to retype a script when minor or even significant revisions were made to the text. Typists and mimeographers could prepare and print a stencil for the revised leaves alone, or a run of full scripts, by replacing only revised leaves with new stencils. Revision leaves in scripts are like cancels in printed books. Brad-bound scripts could be easily removed from their wrappers, with a secretary or production worker replacing the canceled leaf with the revision. Copyholders received revision leaves to update their scripts either on set during production A Quill brand mimeograph stencil. or within the studio in pre-production. 11 PRINTING THE SCREENPLAY 31 Even though finished films often diverged significantly from the Leaves from a revised final script for the 1950 film The Furies. These show original script, everyone involved in planning and production needed two combined strategies that printing to work from the same text to ensure continuity and successful col­ and secretarial staff used to track laboration between departments. Studio secretaries and typists devel­ revisions to the text: color coding, and oped three main strategies to help themselves and their colleagues keep show here
Recommended publications
  • Embodied Community and Embodied Pedagogy
    ZINES, n°2, 2021 MATERIAL MATTERS: EMBODIED COMMUNITY AND EMBODIED PEDAGOGY Kelly MCELROY & Korey JACKSON Oregon State University Libraries and Press [email protected] [email protected] Abstract: In this essay, we outline how materiality can be a tool of critical pedagogy, leading to pleasure, vulnerability, and embodied learning in the classroom. Over the past four years, we have taught an honors colloquium to undergraduate students focused on self-publishing as a means to create social change. As we explore various publishing media, genres, and activist movements with our students, we combine traditional academic activities like scholarly reading and written analysis with informal hands-on craft time. Our students make collages, learn to use the advanced features on a photocopier, and collaborate on hectograph printing among other crafts, all as they begin to put together their own final DIY publication. Students regularly report that the hands-on activities are crucial to their learning, giving them new appreciation for the underground publications they read, through embodied experiences that can’t be replicated with a reading or a quiz. It also builds our community of learners, as we share ideas, borrow glue sticks, and chit-chat as we put our zines together. We will outline how we built and teach this course, placing it within our critical pedagogy – informed by bell hooks, Kevin Kumashiro, and Paulo Freire, among others – and how teaching this course has helped us incorporate embodiment into our other teaching. Keywords: embodied pedagogy, teaching, publishing. 58 Material Matters: Embodied Community and Embodies Pedagogy ZINES, n°2, 2021 INTRODUCTION Alison Piepmeier has argued that, “Zines’ materiality creates College, this course is one of a suite of course offerings community because it creates pleasure, affection, allegiance, and that highlight exploratory discovery and deep dives vulnerability” (2008, 230).
    [Show full text]
  • Glossary of Flexographic Printing Terms
    GLOSSARY OF FLEXOGRAPHIC PRINTING TERMS AA: Authors Alterations, changes other than corrections, made by a client after the proofing process has begun. AA's are usually charged to a client as billable time. Abrasion: Process of wearing away the surface of a material by friction. Abrasion marks: Marks on a photographic print or film appearing as streaks or scratches, caused by the condition of the developer. Can be partially removed by swabbing with alcohol. Abrasion resistance: Ability to withstand the effects of repeated rubbing and scuffing. Also called scuff or rub resistance. Abrasion test: A test designed to determine the ability to withstand the effects of rubbing and scuffing. Abrasiveness: That property of a substance that causes it to wear or scratch other surfaces. Absorption: In paper, the property which causes it to take up liquids or vapors in contact with it. In optics, the partial suppression of light through a transparent or translucent material. Acceptance sampling or inspection: The evaluation of a definite lot of material or product that is already in existence to determine its acceptability within quality standards. Accelerate: In flexographic printing, as by the addition of a faster drying solvent or by increasing the temperature or volume of hot air applied to the printed surface. Electrical - To speed rewind shafts during flying splices, and in taking up web slackness. Accordion Fold: Bindery term, two or more parallel folds which open like an accordion. Acetone: A very active solvent used in packaging gravure inks; the fastest drying solvent in the ketone family. Activator: A chemistry used on exposed photographic paper or film emulsion to develop the image.
    [Show full text]
  • The Story of Xerography Page 1 of 13
    The Story of Xerography Page 1 of 13 Our Heritage, Our Commitment "10-22-38 ASTORIA" This humble legend marks the time and place of an auspicious event. It is the text of the first xerographic image ever fashioned. It was created in a makeshift laboratory in Queens, NY. by a patent attorney named Chester Carlson, who believed that the world was ready for an easier and less costly way to make copies. Carlson was proved right only after a discouraging ten-year search for a company that would develop his invention into a useful product. It was the Haloid Company, a small photo-paper maker in Rochester, N.Y, which took on the challenge and the promise of xerography and thus became, in a breathtakingly short time, the giant multinational company now known to the world as Xerox Corporation. This report contains several stories about xerography: the man who invented it, the company that made it work, and the products it yielded for the benefit of mankind. These stories chronicle a classic American success story: How men of courage and vision grew a highly profitable business from little more than the seed of an idea. Certainly, Xerox has changed greatly in size and scope since the historic 914 copier was introduced in 1959. But we also believe that the basic personality of Xerox has never changed. We are convinced that the essential attributes that brought the young Xerox such spectacular rewards in office copying are the same attributes we need to assure continued success for the mature Xerox as it develops total office information capability.
    [Show full text]
  • Examination of Photocopies and Computer Print Outs
    Examination of photocopies and computer print outs Surbhi Mathur Assistant Professor Gujarat Forensic Sciences University What is a photocopy???? • It is a copy of usually written or printed material made with a process in which an image is formed by the action of light usually on an electrically charged surface. Contd…. • It is also called xerography, which was derived from two Greek words “xeros” , meaning dry and “graphos” , meaning writing. • Xerography was invented in the late 1930s by an American patent lawyer named Chester Carlson. It is a printing and photocopying technique that works on the basis of electrostatic charges. How does photocopier machine works??? • To produce photocopies of an original document, the photocopy machine first makes a temporary image, a sort of negative of the original. • Inside the machine is cylinder or drum made of a highly conductive metal, usually aluminum, coated with a photoconductive, often selenium. Contd…. • The surface of the drum is then charged using LED or laser light source. • The printed area of the original document will form positive charge on the drum, forming a latent image of the printed matter. Contd…. • The charge on the image area is used to attract the negative toner particles to make the image visible on the drum surface. • A stronger electrical charge of the same type is given to the paper. This causes toner to transfer from drum to paper. Contd…. • The toner is adhered or fixed to the paper by heat and pressure. • A lamp or hot roller melts the toner, which is absorbed into the paper. Handling of photocopied documents • Photocopied exhibits should be stored in paper folders not plastic.
    [Show full text]
  • Printing; *Programed Instruction
    DOCUMENT RESUME ED 058 150 24 SP 005 354 AUTHOR Strandberg, Joel E. TITLE Feedback Systems for Use with Paper-Based Instructional Products. INSTITUTION Southwest Regional Educational Lab., Inglewood, Calif. SPONs AGENCY National Center for Educational Research and Development (DHEW/OF), Washington, D.C. REPORT NO .SWRL-TR-10 BUREAU NO BR-6-2865 PUB DATE 14 Feb 69 NOTE 21p. EDRS PRICE MF-$0.65 HC-$3.29 DESCRIPTORS *Autoinstructional Aids; *Feedback; *Paper (Material) ;*Printing; *Programed Instruction ABSTRACT This survey describes 15 systems that provide feedback to students. Feedback is defined as informationtransfer from the instructional material to the studentafter a response is made by the student. The feedback is directed primarily tothe student, but when a permanent record of the response occursthis information is also available to the instructor. Each systemis reviewed with respect to 1) state of development,2) production process, 3)reversibility or irreversibility, 4)cost of production, and 5)legal implications. The systems discussed are 1)mimeograph with water soluble dyes and water pens, 2) spirit duplicationand chemical pens, 3)xerography with an erasable overlay, 4)letterpress with water soluble dyes and pens, 5)letter press using latent images and chemical pens, 6) letterpress with a scrapeableoverlay, 7) letterpress with overprinting which is eliminated by aplastic reader, 8)letterpress or offset using electrically conductive inks and an electrically activated feedback, 9)letterpress or offset with a pressure-sensitive chemicalfeedback, 10) letterpress with latent images and overlay printing, 11) letterpress with erasable overlay, 12) letterpress or offset with magnetically activatedfeedback, 13) letterpress or offset with fluorescent activation offeedback, 14) letterpress or offset using absorbent white ink on white, and15) letterpress with prepunched response forms.
    [Show full text]
  • Copy This! a Historical Perspective on the Use of the Photocopier in Art1
    Walker, J. A. (2006). Copy this! A Historical Perspective On the Use of the Photocopier In Art. Plagiary: Cross‐Disciplinary Studies in Plagiarism, Fabrication, and Falsification, 22‐24. Copy This! A Historical Perspective On the Use of the Photocopier in Art1 John A. Walker E‐mail: [email protected] Abstract art”, “electroworks” and “xerography”). Exhibi‐ Before digital technology had transformed the tions of Copy Art have been held around the capabilities for manipulating images and making world at art fairs, in private galleries and in com‐ them available for viewing and download via the munity art centres. The first major survey of Internet, artists were making use of innovative tech- niques in a genre which has come to be known as Copy Art – Electroworks – took place at George “copy art”, also called “electrographic art”, Eastman House, Rochester, New York in 1979. A “photocopy art”, “electroworks”, and “xerography”. year later in San Francisco, Ginny Lloyd opened Montage, distortion, and transformation were ef- an “electro arts” gallery in order to show local fected through reducing, enlarging, and adjusting xerox artists, while in New York an International the hue and tone, “xerographic” effects which are Society of Copier Artists was founded in 1982 by achieved today through digital enhancements, al- Louise Neaderland to promote the activity. terations, and transformations. The referencing of “image glut”, “visual pollution”, and “image over- load” in this reprinted article from the late 1980s by Members keep in touch via a quarterly maga‐ John A. Walker would seem to have much relevance zine which often consists of anthologies of Copy for today when copying technology has moved from Art.
    [Show full text]
  • Materials Usage Guide
    Color Materials Usage Guide Contents Introduction . .1 Making the best decision . 1 Answers to these question and more . 1 Papers for today’s business . 1 About this guide . .2 Symbols . 2 Terminology . 2 About Paper . .3 Fundamentals of Paper . 3 Let’s take a look at the papermaking machines. 3 Why do we produce so many documents? . 3 What Happens When Dry Ink Meets Paper . 4 When dry ink meets paper . 4 Important Paper Properties for Color Xerography . 5 Paper influences on document quality . 5 Optical paper qualities that influence image quality . 10 Reliability . 11 Moisture content . 13 Electrical properties (conductivity and resistivity) . 13 Surface strength . 13 Friction coefficient . 14 Paper Storage . 15 Stacking . 16 Temperature and humidity . 16 Conditioning paper . 17 Why Paper Doesn’t Always Work the Way it Should . 18 Coated paper and offset . 18 Coated paper and xerography . 18 Moisture and xerography . 18 Textured stock and xerography . 18 Technology and Paper . 19 Digital production printing . 19 Office laser printing . 19 Office digital copying and printing . 19 Xerox Papers and Xerox Digital Copier/Printers . 20 COLOR MATERIALS USAGE GUIDE Visit our website at www.xerox.com I How to Order Paper like a Pro . .21 How paper is categorized – in the USA and Canada . 21 Business papers . 21 Book papers . 22 Cover . 23 Index . 23 Speciality materials . 23 How Paper is Measured in Terms of Weights and Sizes . 28 Terms used to describe paper weight . 28 Ways paper can be ordered . 28 Paper sizes in the USA and Canada . 29 International Standards Organization (ISO) paper sizes 30 How to Select the Right Texture/Finish .
    [Show full text]
  • Modeling and Control of Color Xerographic Processes*
    Proceedings of the 38* WeA13 08:30 Conference on Decision & Control Phoenix, Arizona USA December 1999 Modeling and Control of Color Xerographic Processes* Richard Groff Pramod Khargonekar Daniel Koditschek {regroff, pramod, kod}@umich.edu EECS, University of Michigan 1301 Beal Ave., Ann Arbor MI 48105 Tracy Thieret L.K. Mestha { TThieret, lkmestha}@crt.xerox.com J.C. Wilson Center for Research and Technology, Xerox Corporation 800 Phillips Road, Webster, NY 14580 USA Abstract will be of benefit to those interested in modeling and control issues in color management systems as well as The University of Michigan and Xerox’s Wilson Re- to those interested in industry-university-government search Center have been collaborating on problems in (IUG) collaborations. color management systems since 1996, supported in part by an NSF GOALI grant. This paper is divided into three sections. The first discusses the basics of 2 Control Problems in Xerography xerography and areas where systems methodology can have a potential impact. The second section describes In previous publications [l]we have given specific xero- the authors’ approach to the approximation of color graphic component process descriptions, and discussed space transformations using piecewise linear approx- at length the prospects for systems oriented solutions imants and the graph intersection algorithm, with a to the problems of this industry [2, 31. We will very brief review of some of the analytical and numerical briefly review some of these issues here, before report- results. The last section expounds on some of the ben- ing on the specific technical direction our recent work efits and difficulties of industry-university-government has taken.
    [Show full text]
  • Key Concepts, Methods, and Principles of Print Production
    pre- press print prod- uction Key concepts, methods, and principles of print production II | prepress prepress prepress color 2 table of additive color 2 subtractive color 2 cmyk 3 rich black 3 rgb 3 spot color 4 process color 4 stochastic printing 4 halftone 5 duotone 5 color gamut 6 screen angle 6 prepress 7 trapping 7 dot gain 7 knockout 8 overprinting 8 imposition 8 readers spread vs. printers spread 9 trim size & bleed size 9 nesting 9 print 10 contents xerography 10 offset printing 10 ink jet printing 10 presses & methods 10 letterpress 11 screen printing 11 rotogravure printing 11 flexography 11 finishing & binding 12 varnishing 12 foiling 12 embossing 13 folding dummy 13 die cutting 13 signatures 13 page creep 14 saddle stitch 14 perfect bound 14 spiral bound 14 paper 15 A 15 B 15 color SUBTRACTIVE COLOR When we mix colors in the real world and not on screen, like when we mix paints, or through the process of printing we are using what is known as the subtractive color method. Meaning as we mix colors, that would usually start in white, we end up moving towards black as we add more and more colors. ADDITIVE COLOR Additive color is the method that is used on screens when we are playing in pro- grams like Adobe Illustrator. The colors on the screen are made of light. This process starts with black and then go whiter as we add color. For example, when we code a website the hexadecimal value of white is #ffffff, meaning full color value, more on that later.
    [Show full text]
  • Student Presentation-11-Xerography.Pdf
    Xerography DI MICCO, MATTHEW ESPINOZA, LEO FLEMING, STEPHEN HERRMANN, ERIK Xerography Background/History • Also known as Electrophotography or Electrostatic Imaging • From greek radicals xeros and graphos • Developed by Chester Carlson in 1938 • Patented in late 1942 • Xerox 914 The Xerographic Process Most common uses –Digital printers and Photocopiers. • The first step of the process deals with the charging of a Photoconductor. In most printing applications the photoconductor is a metal drum that is coated with amorphous selenium and mounted to rotate around its axis. Selenium is used because it is able to hold and conduct charges in the absence and presence of light. • When the process begins the drum begins to rotate and a uniform electrostatic charge is distributed over it’s surface. The uniform charge is distributed by an electrical corona device which emits ionized gas molecules that are absorbed by the drum surface. Figure 1.0: Corona Discharge. • Once the photo‐conductor is charged a document begins to pass over the rotating drum. In most printing devices a laser is used to illuminate the document which projects an image onto the drum. As the drum is illuminated, light will only able to pass through the document at positions where there is no text or image. This resulting image is referred to as the latent image. Image Transfer • After the image is projected onto the drum the drum is passed over charged toner particles. Due to the nature of the charge of these particles they become attracted to the image that was developed on the drum. • Toner particles are charged by a process known as triboelectrification.
    [Show full text]
  • The ASME National Xerox Corporation Forts of All Who Cooperated on the Landmark Designation of the De- History and Heritage C
    XerographyThe Development of Designated an International Historic Landmark The American Society of Mechanical Engineers October 20, 1983 Chester Carlson memorabilia, including a photograph of the inventor as a high school senior and a page from his scrapbook with a xerographic portrait made at Battelle in 1950. 1 he story of xerography is really three stories. One is of a visionary T man who recognized a need, then devoted his life to seek- ing technical solutions and finan- cial support to fulfill it. Another is of an innovative re- search organization that had the foresight to invest in an idea and the technical talents to engineer its basic concept into a viable working process. And the third is of a small, entre- preneuring company with the courage to defy the conventional and to risk its assets in success- fully bringing a new concept and pioneering technology to the marketplace. This classic three-in-one tale stretches over two-and-a-half dec- ades and it illustrates the best in American innovation, in individ- ual initiative, and in team spirit. Despite early hardships and re- Taken during 1947 research on xerography, this photo depicts peated predictions of failure, the electrostatic imaging. effort culminated with the highly successful introduction and mar- keting of one of the twentieth century’s most novel products: an easy-to-use copying process that rapidly and inexpensively produces copies through electrical and mechanical means. With the advent of the Xerox machine, the whole world suddenly possessed the ability to generate copies at the push of a button. The process has imparted to this and future generations a new way to manage information.
    [Show full text]
  • Microtext Design for Digital Printing Techniques
    INTERNATIONAL DESIGN CONFERENCE - DESIGN 2002 Dubrovnik, May 14 - 17, 2002. MICROTEXT DESIGN FOR DIGITAL PRINTING TECHNIQUES B. Svilicic, J. Žiljak, I. Žiljak and M. Moric Keywords: Microtext, digital printing, individualization, pigment, Xerography, Ink Jet 1. Introduction This paper contains research results for different digital printing techniques. We are facing raising demand for printing smaller ammounts of individualised and protected prints (tickets, lottery coupons, value coupons etc.) One element of those products is microtext, and is carrier of many informations on less important documents. Because of digital printing technologies limitations (for example: toner particle size), in print procedure some letters loose their details, and so, they are less readable. 2. Market place for digital printing Digital printing is ideal for printing smaller quantities of individualized and protected materials, like tickets, lottery coupons, value coupons etc. In most cases, that products have a short usage period, small number of prints, and because of their purpose they have to be qualitatively printed and have to contain some protection elements which would prevent their misuse. Those products are commonly individualized. Under those product individualization, we foremost consider the numbering; marking every single product with number, though the digital printing opens and numerous other possibilities. Because of its dynamic, variable press form, the digital printing is ideal for printing those kinds of products. The printing form constantly renews, so beside the numbering, now is possible to individualize all other graphic contents of the product. In this way, the unique graphic products are created, which is impossible for conventional printing techniques to achieve. This way of printing opens the unlimited possibilities of experimenting for designers.
    [Show full text]