2012 Fwhp Economic Impact Plan Appendices
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2012 FWHP ECONOMIC IMPACT PLAN APPENDICES APPENDICES PAGE A: FOX WISCONSIN HERITAGE PARKWAY PARTNERSHIPS 2 B: EDP’S CORE PLANNING COMMITTEE MEETING – MARCH 2012 5 C: EDP’S CORE PLANNING COMMITTEE MEETING – MAY 2012 14 D: EDP’S CORE PLANNING COMMITTEE MEETINGS JULY AND SEPTEMBER 2012 19 E: FWHP GATEWAYS 29 F: FWHP ANCHORS 31 G: INTERIM FWHP ITINERARY SPREADSHEETS 33 H EDP’S FWHP ITINERARIES 63 I CONDUCT SHAREHOLDERS MEETING – PUBLIC SESSIONS FEBRUARY 2012 143 J: EDP’S 15 SITE ASSESSMENT MEETING NOTES – APRIL - MAY 2012 176 K: FWHP BOARD OF DIRECTORS 320 L: CANOECOPIA SURVEY – MARCH 2012 322 M: BEST PRACTICES WEBSITE – SCHULYKILL RIVER NATIONAL & STATE HERITAGE AREA 331 N: BEST PRACTICES –PARTNERSHIPS/MEMBERS – SAN ANTONIO RIVERWALK 341 O: ECONOMIC IMPACT OF RENOVATING/RENTING LOCKHOUSES / STRUCTURES 344 P: MAP OF LOCK HOUSES 349 Q: CANOE/KAYAK RENTALS ALONG FWHP 351 R: OUTDOOR RECREATION AND SILENT SPORTS SURVEY 353 S: ORGANIZATION SWOT ANALYSIS 360 T: FUNDRAISING PLAN – UW OSHKOSH 366 U: IMPLAN METHODOLOGY 383 V: COUNTY DATA IN PARKWAY 386 Economic Development Partners, LLC www.edpwi.com Appendix Page 1 APPENDIX A: FOX WISCONSIN HERITAGE PARKWAY PARTNERS – JULY 2012 : Economic Development Partners, LLC www.edpwi.com Appendix Page 2 Fox-Wisconsin Heritage Villa Louis Parkway Partnership List White Pillars Museum July 16, 2012 Wisconsin Friends of John Muir Heritage Wisconsin Historical Society Aldo Leopold Foundation Community/Environmental Appleton Historic Society Appleton Yacht Club Berlin Historical Society Fox Cities Greenways Chippewa Valley Museum Fox River Runners Boat Club Fort Winnebago Surgeons Quarters Friends of the Fox Hazelwood Historic House Museum Friends of the Lower Wisconsin Heritage Hill State Historical Park Ice Age Trail Alliance Historic Allouez Society Northeast Wisconsin Land Trust Historic Indian Agency House Northeast Wisconsin Paddlers History Museum at the Castle Wisconsin Department of Natural Resources Marquette Historical Society Educational Mississippi River Sculpture Park Fox Valley Technical College Neenah Historical Society St. Norbert College Neville Public Museum University of Wisconsin – Oshkosh Omro Area Historical Society University of Wisconsin – Platteville Oshkosh Public Museum Municipalities Paper Discovery Center Village of Allouez Portage Historical Society City of Appleton Sauk Prairie Area Historical Society City of Berlin Taliesin Preservation, Inc. City of De Pere The Paine Art Center & Gardens City of Fond du Lac Economic Development Partners, LLC www.edpwi.com Appendix Page 3 City of Green Lake Business City of Kaukauna Badger Mining City of Menasha Bergstrom Town of Menasha The Boldt Company City of Omro Eagle Flats, LLC City of Oshkosh Katapult, LLC Town of Packwaukee Kaukauna Utilities City of Portage Mercury Marine City of Princeton North American Hydro Fond du Lac County Agencies/Alliances Winnebago County East Central Wisconsin Regional Planning Commission Foundations Fox River Navigational System Authority Brown County Trust for Historic Preservation Oshkosh Chamber of Commerce Community Foundation for the Fox Valley Portage Area Chamber of Commerce Region Prairie du Chien Area Chamber of Ironwood Foundation Commerce Kerwin Foundation, Inc Southwest Wisconsin Regional Planning Commission Oshkosh Community Foundation Sauk Prairie Chamber SECURA Insurance Companies Charitable Fund Spring Green Chamber Wisconsin Energy Foundation Wisconsin Department of Tourism Wisconsin Humanities Council Wisconsin Economic Development Corporation Economic Development Partners, LLC www.edpwi.com Appendix Page 4 APPENDIX B: EDP’S CORE PLANNING COMMITTEE MEETING NOTES – MARCH 2012 Economic Development Partners, LLC www.edpwi.com Appendix Page 5 FWHP Economic & Tourism Master Plan Core Planning Team Meeting March 15, 2012 Attended: Candice Mortara, Melody Buller, Willie Pekah, Cindy Jaggi, Ruth Dumesic Teleconferenced: Tom Baron, Aaron Schuette, Patrick Reinsma, David Connelly, Dawn Eno Absent: John Casper, Larry Ward, Todd Huggins, Joe Reitmeier I. EDP’s Approach to Economic & Tourism Planning a. An effective Economic & Tourism Impact plan: i. Collaboratively created ii. Dynamic iii. Guides management decisions re: delivery of services, products, itineraries to attract visitors/users iv. A tool for managing change and measuring economic impact outcomes v. A tool for tracking visitor expenditures b. Overview of Economic Planning Process i. Step 1: Create the team ii. Step 2: Lay the ground work iii. Step 3: Engage the public iv. Step 4: Develop inventory of tourism attractions and economic impact opportunities v. Step 5: Assess and target audiences vi. Step 6: Develop visitor experience objectives and itineraries vii. Step 7: Create an implementation plan viii. Step 8: Implement, evaluate, adjust and celebrate ix. The Role of the Economic Impact II. Core Planning Team Role a. Advisory Role to EDP b. Bi-Monthly Meetings c. Collaborate on Tourism and Economic Development Inventory along the Parkway d. Review Target Audience Segmentation e. Identify and develop itineraries aligned with target audience segmentation f. Collaborate on Draft of Economic & Tourism Impact Plan Economic Development Partners, LLC www.edpwi.com Appendix Page 6 III. What is “Economic Impact?” Economic impact examines the effect of a policy, program, project, activity or event on the economy of a given area. Economic impact is usually measured in terms of changes in economic growth and associated changes in jobs or employment and income or wages IV. Economic Impact Plan – Scope V. Multiple Data Sources - Provides a comprehensive measurement scope and benchmarks results against industry standards a. Longwoods International (visitor surveys) b. Bureau of Labor Statistics (jobs and wages by industry) c. Bureau of Economic Analysis (jobs, wages and GDP by industry) d. US Census (business sales by industry) e. Smith Travel Research (lodging performance) f. Tax data (sales tax, bed tax) Economic Development Partners, LLC www.edpwi.com Appendix Page 7 VI. Measuring the Full Economic Impact OOD & BEVERAGE SUPPLY, RETAILERS Measuring the Full Impact ACCOMMODATION CATERING, ENTERTAINMENT RECREATION, TRANSPORTATION & OTHER TRAVEL RELATED SERVICES PRINTING/PUBLISHING, UTILITIES FINANCIAL SERVICES, SANITATION SERVICES FURNISHINGS AND EQUIPMENT SUPPLIERS, SECURITY SERVICES, RENTAL CAR MANUFACTURING, TRANSPORTATION ADMINISTRATION, TOURISM PROMOTION, SHIP BUILDING, AIRCRAFT MANUFACTURING, RESORT DEVELOPMENT, GLASS PRODUCTS, IRON/STEEL FOOD & BEVERAGE SUPPLY, RETAILERS BUSINESS SERVICES, WHOLESALERS, COMPUTERS UTILITIES, MANUFACTURERS, HOUSING, PERSONAL SERVICES 55 Model traces tourism dollars through Economic Development Partners, LLC www.edpwi.com Appendix Page 8 VII. The Economic Impact Approach This widely used model: a. Traces tourism dollars through the Wisconsin and FWHP economy b. Measures impacts on jobs, wages, and taxes VIII. Our Approach – Tourist Segmentation a. Will be the focus of our next meeting b. Socio-demographic segmentation c. Behavioral attributes d. Psychographic segmentation e. Visitor needs and wants f. Evaluation of visitor spending g. Itineraries for attracting visitors based on experiences h. Impact of National Heritage Area designation? Economic Development Partners, LLC www.edpwi.com Appendix Page 9 IX. Visitor Spending by Market Visitors to Wisconsin spent $9.0 billion in the local economy in 2010. Leisure and overnight travelers contributed the lion’s share with 83% and 70%, respectively. Purpose Day/Overnight Market X. Tourism Business Sales Economic Development Partners, LLC www.edpwi.com Appendix Page 10 XI. 2010 Tourism Employment XII. Our Approach: Visitor-focused Destinations and Readiness a. Strategic Visitor Tourism Destination Analysis b. Visitor Destination Brand Strategy c. Visitor Destination Design d. Delivering the Optimal Visitor Experience e. Marketing the Destination as Visitor-Focused f. Analytics and Measures XIII. Work Plan Update a. Review Previous Primary and Secondary Data Completed b. Conduct Comprehensive Citizen/Stakeholder Engagement Workshops and Final Summary(7) Completed c. Conduct survey – Canoecopia Completed d. Site Assessment for Business and Tourism – 15 Sites May - June 2012 e. Draft Economic Impact Plan and “Set Priorities June-Sept. 2012 f. Prepare final master Economic Impact Plan Sept.-Nov. 2012 g. Final Management Plan Sept.-Nov. 2012 h. Reporting at FWHP Board Meeting December 2012 XIV. Public Sessions a. Prairie du Chien (7 attendees) b. Arena/Spring Green (11 attendees) c. Merrimac (12 attendees) d. Montello (28 attendees) Economic Development Partners, LLC www.edpwi.com Appendix Page 11 e. Fond du Lac (6 attendees) f. Oshkosh (about 30 attendees) g. Green Bay (about 40 attendees) XV. Public Session Questions – Summary of Responses a. Within the Parkway, what features or assets are ‘unique’ that can be coordinated and marketed regionally to attract visitors to the area and will transform them in some emotional way by offering a “total visitor experience?” i. Heritage tourism and resources ii. Silent Sports – Paddling, canoeing, kayaking, iii. Culinary Tourism and Agri-Tourism - Food iv. Cultural Events – Music, arts, theatre events v. Eco-Tourism vi. Miscellaneous b. What activities or products can be developed to engage the visitor along the Parkway based on their interests (i.e.: Silent sports, heritage tourism, natural resources, culinary tourism, etc.) i. Itineraries based on interests along the Parkway ii. Tourist specific activities and