May 18 2015 FT Business Education Executive education rankings 2015 www.ft.com/execed

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ILLUSTRATION: NICK LOWNDES PHOTO: PETERPOLAK/DREAMSTIME

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PHOTOS: PETER CADE/GET SHI/DREAMSTIME BA LU GES; IMA TY

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’S COLUMN AN DE 12

inter Difficult diagnosis A short course made vie Dr Lola Dare rethink

w her organisation’s work promoting healthcare in Africa

By emmA jAcoBs photogrAphBy DAviD pArry

the thing that strikes you It was grief that drove Dr Dare to when meeting Lola Dare is her laugh. It Insead. After her daughter Oreoluwa is loud, explosive and frequent. “One of died from malaria in 2005, her the things I like doing is laughing”, she professional life, once a source of vitality, points out, redundantly. “You might find became inconsequential. that I tend to laugh a lot.” With that, “I’m not sure that I had the will to do she lets out one of her show-stopping anything,” she says. belly laughs. On the topic of Insead, the Her partner encouraged her to French business school she attended embark on the course, hoping it would for three months in 2006, she switches inspire her to return to work and gear, becoming contemplative. A kind of find some meaning to her life again. reverie takes hold. She signed up to the three-month The raucous, switched-on Nigerian advanced management course in 2006 sitting here in her home in the north begrudgingly. “I was very angry,” she London suburb of Finchley — just down says. “I thought: ‘Can’t you just leave the road from her office at the Centre me in my misery? I’m very happy in my for Health Sciences, Training, Research misery. I’m very comfortable in it.’” Model solution: and Development (Chestrad), the Once at Insead she felt out of place — Lola Dare says business school African public health social enterprise an African woman working on public changed the way she founded — is very different from the health in a class of predominantly she measures person she was 10 years ago. western male executives from private > success 14 ft.com/BUSineSS-edUcation

inter vie companies. “I was with chiefs of global industry and I justthought, these are multimillion dollar corporations — what w am I doing here? I was the only one from the public sector. I was the only one from the non-governmental sector and I was loudest,” she says. But soon she realised she and her fellow students had problems in common. “Their issues were just the same as the issues we were [dealing] with in health systems. They were management issues. I used to say, ‘You guys produce something. I produce what you need: healthy people.’” The experience got her thinking about applying business processes to health. “I would say, ‘If you were in the health sector what would you do?’” Dr Dare found the experience revitalising. “It really touched me,” she says. Insead became a “place of solace, motivation, innovation and curiosity”. The programme made her rethink Chestrad’s model. She had launched the organisation in 1993 as a not-for-profit, ‘[the experience of Sustainable system: a for many years gave birth to a baby who using savings earned from lecturing community medical later died from neonatal jaundice. outreach in Osun at a teaching hospital to fund it. The insead] really touched Dr Dare walked out of the clinic state, Nigeria centre’s mission early on was to look at me. it became a place and decided not to go back. “[The the reproductive health of young people. deaths] were easily preventable with After Insead she transformed Chestrad of solace, motivation, known tools. There were known into a social enterprise. Its aim now is innovation and strategies,” she says. to support African governments to build curiosity’ Biography Later, the hospital’s medical director sustainable healthcare systems that are 1980-85 College of persuaded Dr Dare to do a stint in close to their clients and equitable. Medicine, University public health. In the villages she saw Insead also made her examine Her mother was passionate that of Ibadan, Nigeria at close quarters the problems that she 1990–91 London accountability in the health sector. girls went to school and that boys were School of Hygiene diagnosed as ignorance, social stigma, As a young girl she wanted to become taught to cook and clean. Dr Dare and Tropical lack of medical services and poverty. a psychiatrist. “I wanted to know why attended a Catholic convent school, Medicine, MSc in Those experiences inform Chestrad’s people react differently to different mingling with British expatriates. epidemiology with work helping governments build health situations. As a young child it used to She went to the University of Ibadan statistics systems appropriate to Africa. She 1988–92 University fascinate me: Why is he angry? Why is to study medicine but became diverted College Hospital, says international donors are often he crazy? Why did she do this? And the from her original ambition to become Ibadan, fellow in misguided or labouring under “well- same person didn’t do that?” a psychiatrist, turning to paediatrics community health intentioned goodwill”. They get it wrong Her father was an engineer who instead. “I realised I wanted to study and preventive “because they want us to be like the US, medicine was also a champion of the indigenous medicine because I wanted to save lives. 1992–94 Harvard especially the NGOs”. music industry in Nigeria. “I grew up I didn’t want people to die. I didn’t even School of Public For example, she says, “if you advocate in a studio, where we were constantly want cats to die,” she says. Health, David E Bell for women’s empowerment in certain preparing music. I was a very Working in paediatrics involved fellowship certificate, ways you are going to destroy family imaginative child,” Dr Dare says. She a lot of death in Nigeria at that time, population and structures in Nigeria, in Africa.” But development also consumed English writers such Dr Dare says. “We just seemed to be 1993 Set up Chestrad, approaching the issue with sensitivity to as Barbara Cartland, Enid Blyton and signing death certificates.” London social context can help achieve the same James Hadley Chase. The family house The defining moment came after she 1999–2000 Harvard goals without causing division. had a large library where the children had been nursing a child with neonatal School of Public Insead changed the way Dr Dare Health, Takemi were sent if they were naughty — “a tetanus for a week. “We had to maintain fellowship certificate, devised solutions. Today, she likes to use punishment I enjoyed”, Dr Dare says. him on oxygen. I went home to sleep. I international public a “lives-saved analysis”. “It was a huge house and it was full got to work at 7am and [he] was dead. health/international “I began to look at the return on my of joy. I really am not the typical African The hospital ran out of oxygen.” Within health investment by how many lives we saved,” child who’s grown up miserably. I grew 24 hours she had signed six death 2006 Insead, she says. “Although we still need to certificate in up with a fantastic environment, with an certificates. The final straw came when a advanced improve on that measure, it gives us an extended family.” mother who had struggled with infertility management [indicator] like return on equity.” B 16 ft.com/BUSineSS-edUcation

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TURE FEA 18 are on your own. Either form a splinter perk and a reward. They are a badge that group or, as a group, challenge the shows your employer rates you and is others. Tell them this isn’t working for giving you permission to strut your stuff you — and can’t be working for them among others who have been equally either, as they might as well still be favoured. So no, this contact can never in the office. Even if they continue in be replaced. Whether that means these courses survive long-term is not certain, Corporate life is hierarchical. although it is likely, as those who control the purse-strings tend to be the same You simply have to try harder than people who have benefited from such those above you, who are taken courses themselves. seriously by dint of their seniority Other participants on my course do not seem to like working with those their exclusive ways, comfort yourself who are junior to themselves. I am with the thought that you are still starting to feel like a second-class learning something valuable that can be participant. What should I do? widely applied in almost all corporate You could try telling yourself that situations: how to interact with people anyone who is so status conscious is who aren’t interested in you. unlikely to be worth bothering with. But I doubt if you’ll convince yourself. There is much talk of online Corporate life is hierarchical, no courses replacing campus- matter how hard it pretends not to be. based executive education. One of the most important things is I am annoyed. In the past learning how to survive on the lower I have enjoyed immersing rungs of the ladder. Alas, it means you myself in study away from simply have to try harder than those the office and mixing above you, who are taken seriously by and networking with the dint of their seniority. By contrast, you other participants. Can it have to perform, and perform visibly. ever be possible to replace You have to learn to think of things face-to-face contact effectively that are intelligent, original or funny on an online course? to say. You have to earn respect — they It depends what you think is the get it handed to them as a matter of purpose of these courses. If it is to learn course. It’s not fair or nice, but it is how basic accountancy or to whip through a it works. Good luck. B few case studies, online learning is just as good — and probably better as it’s Lucy Kellaway is an FT associate editor faster and considerably cheaper. and management columnist, and writes But that is hardly ever the point of the weekly Dear Lucy advice column in such courses. The point is that they are a the newspaper and online. FT.COM/BUSINESSEDUCATION 19 rankings s d ol rl ho p28 , wo sc es on e is ys mm 75 th ra ti p anal og d nd to pr an e ou s le Th ar Open ofi pr uca 4 rs us 2015 p2 pl , ide es e ed, th ov mm ey ed ra rv pr of gs og s su pr 85 s le g ol ised in tab ho ve ll sc tom ad s Cus Fu le es ti

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NKI Fine lines NG separate S the elite Quality across the board gave Iese Business School the edge over its rivals. By Laurent Ortmans

The customers' view

Average out of 10 for ranked programmes *

panish business school Iese has topped the Financial Open programmes Times 2015 combined 9.2 9.1 ranking of executive short 9.0 8.9 R T 8.5 8.8 e S courses, regaining the M e

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t p t a i e ousted HEC Paris, which dropped to p n N r m n o r 8.0 e d e g n second place in the combined table t r f e a

e l s n e 9.1 I w i l o s b n o d n (see page 8). n s v 7.6 f r N o r i v k a o p i a e r i s Iese’s particular achievement i l n r r r w F m n i e o o y o a t 8.5 g x s w a g n was coming top of the ranking for rm l p l 9.0 a s e e r m E y a u x a customised programmes — those aimed a s c m P s l p t p e r e o s p a e n at corporate customers. The school is o f u o t m 9.2 fe o th p r i c t f p t o t e only the fifth to top the customised ss im in n a Q i o t u o p k r s i ranking. It puts an end to 12 years a n l in t o 9.1 lit al em g n T y re e s of domination by Duke Corporate ea of le n 9.1 ch te va ta 8.8 Education. Before that, the last winner in ac n tio A g h ce n S was New York’s Columbia Business pp c in c r oh g h oa e o School in 2002. Duke drops to third 9.0 ch re o R ab nc 9.0 l overall after falling more than 10 places ig il e A fa ou ity im c in five criteria, including “follow-up”, in 8.9 r a s iliti A nd 8.8 ac es which it dropped 27 places to 40th. pp re N hi 8.9 rop lev ew eved U ria an s 8.0 The Financial Times executive p-t te ce kil Fol o- diff ls a low-up education rankings, now in their 17th dat ic nd 8.7 e ulty long year, rate the best 75 open programmes F -term g 9.1 lexi learnin and the best 85 customised programmes C bilit lass y worldwide. Executive education size 9.1 aculty 9.1 Co Teaching f offers non-degree programmes, either urse tailor-made for corporate customers stru rials ctur mate (customised) or available to all working 8.7 e 8.9 Teaching Part n managers (open). The rankings are based icipa esig 9.2 A nt se rse d on participants’ and clients’ satisfaction, dmin lectio 9.0 Cou istrat n on the diversity of participants and faculty, ive pr ati 8.9 Cou ocess par and the schools’ international exposure. rse in Pre format 8.9 Iese, third in the customised ranking ion for the past three years, overtook HEC

22 FT.COM/BUSINESSEDUCATION Paris, the runner-up since 2009, and made it to the top of the ranking for the first time. Iese is rewarded for performing consistently well across all 15 criteria. While the school is ranked first for faculty diversity only, it is in the top 10 for all remaining criteria. It is second for preparation and third for programme design and value for money. This is Iese’s best performance overall across the two rankings. In addition to being number one for customised programmes, it is third for open- enrolment programmes. Other notable performances in the customised programme rankings include ESCP Europe of France, which enjoyed the biggest jump, up 28 places to 28th. Olin Business School Custom programmes at Washington University had the biggest fall, dropping 31 places to 55th. The Wharton School of the University of Pennsylvania recorded its worst performance, down 21 places to 47th. Consu ltation Nine schools were ranked for the first n 8.9 Integ with atio In ratio schoo time. Antai College of Economics and par tegra n of l 9.1 re tion o clien Management at Shanghai Jiao Tong P gn 8.9 f sch t idea desi C ool r s University was the highest entrant, rse our esea 9.0 ou se st rch in 15th position. C ruct ng materials 8.8 E ure/ 8.6 The ranking of 75 open-enrolment achi xter pres Te nal ent programmes was led by IMD of facu atio ng faculty lty/ n Switzerland for the fourth year running. eachi 9.0 exp 9.0 T F ert HEC Paris moved up one place to lex s sk ibil 9.0 second, while Iese came third. New ills and A ity long pp Up Fundação Dom Cabral of Brazil, a -ter ro -to 8.8 Follow m R pri -d former top 10 school, showed one of the -up lea igo ate ate 8.2 rn ur di biggest improvements, rising 11 places Aims ing an ffic 8.7 ach d ul Sch ie P rel ty to 12th. Cambridge Judge Business oo ve 8.6 ro A ev l f d g pp an 8.9 School was ranked highest among the ac ra r ce i m oa six new entrants, in 50th place. li 8.8 m c ti Q e ha 8.9 e E u c b Schools’ main asset is their faculty. s a P a o il s ro li he ity e fe ty re Faculty are rated highest in both open o ss o n 9.0 f i io f t ce 9.0 and customised programmes according N m n e M p a ac M e le l h to the quality of their teaching, the e w m re in 8.9 t e w le g coherence of their courses and their t e v p In F a n a a a y t T c f o s a n 9.1 approachability. r o c e a r t t r m o io e a i d m f c n Follow-up after courses, on the other c e a t i a l h h p m l s i I n 8.8 hand, is the weakest area for both types S i a s u I n d i k T N u p 8.2 c n e c i g p p n of programmes. Formal support in open h t e e a a g s t p o o e x n ’ g w o r programmes was given the lowest rating, n p t o o d e o r v e t

l b n r 8.8 of 7.6 out of 10. Ease of implementation l c i l k

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Footnote: T, implementation would have be useful.” *Responses to FT Nonetheless, the vast majority of surveys for the participants reported their course 2015 ranking from BIRKET 6,000 participants met their personal and professional (open programmes) expectations and said they would strongly SSELL and 1,100 corporate

RU recommend it. Corporate customers clients (custom were equally satisfied: two-thirds said programmes) who attended courses they would use the same school again in 2014. for the same programme. B GRAPHIC: FT.COM/BUSINESSEDUCATION 23

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de si iN N st An Ma of ne modern business auckland canoe, (mee por of alongside sits calibr she st na trea displa accomplishing mos in represents the adaptabilit and with rela is th mode, conditions pa ft jo A at more th, viga the the contr e w .c tr th “i ud y ori tals ionar tionship-based with sa ts t it wa t are a ting Ze ci aditionally om ef the at e y ys. is leaders, waka, en is tor successful and “to to yfinder ficient non-linear humarietanga of e aland as at en about en lines not en vironment), other y in “t wind, to , /B plain ex house). ’s tuned t se the kaitiakitanga “assumes and the vironmental Pa around to y pos heir Ma the t US ts how t the and the cific, contr ” the universit school urn linear ot sits Wa school, auckland Ma losing wisd approach, core tha tgr ori the she the in dif job to Ma na the Ma far go wa wes taking the Pa ch itema adua ori eS t the ferent de journe the ok ev world you ocean sa as Ma al go leadership is yfinder ori keha the from wa ’s route ellie vi velopment. tern ys. t va whanaungatanga eg st S-e and al” to Un associa where ori communal, (humilit with y’ te rat is yfinder ta es oceang om lues o. or waka s ga , Hu account st Business (guardianship signs: spiller y iversit moves dU diploma cu she ke (european) Dr mar social the socie egic th harbour the plan towards ay social. of marietanga needing the rrents. y, taught te spiller at ca sharp st sug the te sparkling whe is journe ae is , approach, oing y). va ty ill, the the is the y car , dean model, pas ti mo ge the of waka lues, of of hard, he ther to ” in ved on st st on ten the t” sa to y ar s, , for ys. lp de or in ey rn g of which needs gr nZ$15, the Mo five tw sec burg communit leaders whom 28 of diploma of (nur st and wairuatanga the en wellbeings” others). udents ant bu vironmental o nZ$9. Ma a in tors. th th Dr st st ev basis years years mas manaakitanga turing eoning udents, st nag of e e enings. di of spiller has sin 18 438 udents course course from entr Un ters nZ$5,000 an taught 4bn on ofte ‘[Th not eg ap of ement are in ge of y grown of derlying ($18,856) ex i the organisa Ma — a the es rele y in ag business, o. women. in is Pa pr communities), (spiritual rele panding no criteria is is work spiritual, ed the ori and holis st ho 200 rt by tw va e s. n (w intended aimed Tha from eering va icipants oa be nt o-year health us tr hich the third tr By from economic nt 1 (caring these so tions, tic w tw ex to ad and are ch ea manag go Gr “M an the een perience, at Ne Ma dimensions) of t nZ$37bn social, we the Co year). the vernment adua par and a fers aori asse es is are to pa receive it including ts ] course ori 24 degree for tablished la w is y mee school. t-time io nr erial st har the tr tes — t an fees econom approach. and te le th cu base aining abo Ze nal tha t school or ern t option ad ltur “five ere ad is a the role. in and of 59, and st in t d, alan the udy al, are are y” of er He ut wa soci an , s’ lo in yfin d d sin et e it is y de g r

Photo: Jessie casson as and indus includes employers almos for under the De go 20 vernment-appointed Wa 10, velopment colonial asse fores tries ka t according se nZ$26bn ts tu tt significant tr lements of such and in y. land iwi Iwi-based corpor Pa self-employed. as (tribal) nel. to confisca at agric to a tributable at shares th repor compensa ion, ulture, businesses, is Ma organisa tions, includes owner t in ori from tourism to th fishing economic and te tions, Ma of e the Ma figure such the ori ori and tohu wine brand, are beginning to make Looking ahead: henare, co-founded the course in 1993, Business Leaders awards and iwi leaders an impact overseas. Chellie Spiller, outside as a Maori renaissance raised demand such as sonny tau, who is leading the the Maori economy needs “more the traditional marae, for Maori business education. he ngapuhi iwi, based north of auckland, or meeting house, Maori in management and leadership wants more Maori in acknowledges the “remarkable Maori through negotiations for one of the final roles”, says Dr spiller. With Maori, management and business and economic recovery”, but compensation settlements. who comprise 15 per cent of the Kiwi leadership roles “the memory of the pittance [left under “Most Maori values point to population, faring poorly in inequality land confiscations] remains”. relationships and reciprocity,” says indicators, they need to find these roles now it is about navigating the future. Dr spiller. students tend to form in their own way, she adds. Dr spiller says the course has helped themselves very quickly into a whanau the development of the course has build “a mindblowing suite of Maori who (family), where the emphasis is on traced that of the Maori economy. Dr are talented and engaged”, including working together, though that does spiller’s predecessor, Prof Manuka recipients of auckland’s annual Maori not always make for plain sailing. > ft.com/BUSineSS-edUcation 39 iN si de

easily in an MBa classroom,” she adds. “the kinds of people we graduate are exceptionally good at working with complexity,” she adds. “they are able to look at different perspectives and give full consideration to different value systems.” one assignment places chinese shareholders in a Maori business. With china becoming more of a factor in new Zealand’s economy, “when delegations are sent to china, the Maori in the delegation will speak to the relationships, make those connections around ancestry and place, that are very important in an asian context”.

the course is open to non-Maori and not all teachers are Maori. it offers, says ‘The kinds of people we Dr spiller, a “full suite of stock standard business education”. as organisations graduate … are able to look such as the Bank of new Zealand offer at different perspectives specialised divisions to engage with the Maori economy, graduates may not end and give full consideration up in specifically Maori businesses. “all to different value systems’ new Zealand businesses have customers who are Maori,” says Dr spiller. however, the course is basically about “the unique tensions Maori face — the emphasis Maori place on certain Johnnie Freeland, manager for Maori Tracing the Maori By gaining such skills, both Dr spiller things”, according to Dr spiller. the strategy at auckland council, started economy: University and Prof henare hope to see Maori foundation course on Maori society the course in 2002 and has returned of Auckland Business taking their economic development on to School, above, and “goes right back into the history of to complete outstanding credits. in Manuka Henare, right the global stage. Dr spiller, meanwhile, Maori as traders and businesspeople, between, he has developed a bicultural plans to keep the waka moving forward and takes it to the present day — that is strategy for new Zealand’s largest city, and to stave off what she referred to in not going to happen on an MBa”. where a quarter of Maori live. an article this year as a “dark arm of the content often includes case Dr spiller teaches the management unhealthy corporatisation” reaching studies relevant to Maori people. Kiri and governance paper. “We are able into Maori enterprise. she believes that Dell, who finished the course in 2008, to have a conversation about the kind in some cases traditional Maori values remembers the accounts of ngai tahu, of challenges Maori face in organisations are being compromised, with neglect of a south island iwi and a success story of today,” she says. “What, for example, values other than the economic. the post-treaty settlements, being used is your human resources strategy when By 2017, she hopes, in conjunction as a case study. she is doing a PhD to you believe in mana?” Mana, which with new Zealand’s seven other research Maori competitive advantage, translates loosely as prestige, is a university business schools, to have while running a corporate team-building core element of relationships and it transformed the diploma into a masters business based on Maori values. as Maori could make simply firing someone programme and put teaching of Maori move from focusing on compensation difficult. “they might be part of your economic development on a national to economic development, she says, “we community — you might be related to footing, which will mean students “are in need more programmes like this”. them. You cannot have that conversation the waka the whole way through”. B 40 ft.com/BUSineSS-edUcation

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PHOTOS: MOSLEHI; REZA MINGWEI , LEKA TA TA CHAN/DREAMSTIME; DOCE CHO NA

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on the data we give up to Google and them like currency for future products ‘[The Hat project hopes] to make Facebook. People are very wary of data and services. collection methods.” Knight points to fast-moving people very aware of what they As well as being technical lead consumer goods, where manufacturers are generating, which will help on Fibaro’s smart-home kit, Knight and marketers would love to get their wears another hat. He is working hands on granular data about how their put a monetary value on it’ with industry partners such as Dyson, products are used. “There are some Bosch, Accenture, GlaxoSmithKline crazy prototypes,” he says. “One is a “We’ve got Intel and McAfee on board, and with universities, including device that weighs your toilet roll and so which are looking at how the data could Nottingham, Warwick, Cambridge and tracks your use of it.” be protected, sorted and encrypted,” says Surrey, on the £1.2m Hub-of-All-Things Beta Hat devices are out with a Knight. “It is possible that we could use project, known as the Hat project handful of testers, although the loo-roll a cloud provider, rather than storing the for short. device has struggled to data on a device in the home, but even The project aims find acceptance, says so, the data would still belong to you.” to create an open- Knight. “One of our Once the practicalities are source personal tester’s daughters is hammered out, what will consumers digital repository that not comfortable about get in exchange for their data? Knight will both record an using that loo,” he points out that at present, “we just individual’s data and grimaces. However, accept what we are given in return — make them available to other products, such as for example, an email account”. business in return for a connected make-up The Hat project aims to shift that benefits in kind. box that measures how power. “We hope to make people very The data will much everyday aware of what they are generating, (probably) be versus party which will help put a monetary value stored on a make-up on it,” says Knight. “Right now, it is device in the its owner whatever Google or whoever wants to home. Fibaro’s wears, could give you in return; there’s no option to network hub, which produce data useful pay in money instead.” controls the lighting, to beauty industry If the Hat project’s model of data as heating and sensors manufacturers. a form of currency comes to pass, it will in my flat can serve It is early days represent a turning point for businesses as a Hat device. for the Hat project, The cat and the Hat: that have so far been helping themselves. Then, goes the which has more the tweeting cat flap, The smart home, instead of being thinking, the work to do, above, and toilet roll a bit creepy, could in future become monitoring, left, are owner of those not least on ideas that may or may a place where consumers hold the data can trade security. not win acceptance greatest power. B APHNEFLAP Short cuts: apps to smooth your progress AN/@D

BEV Dukto Keyboard for Excel MiFlight

TE Android, iOS, Windows Phone, free Android, tablet only, iOS, free (in-app purchases)

KA (iOS app limited; pro version £1.49) free This is a nice idea for travellers who Exchanging files between If you spend a lot of time grappling want to minimise the time they devices should not be hard and there are any with spreadsheets, this app might make spend at the airport. It is a crowdsourced guide number of apps around that claim to shuffle your life a little easier. It is a keyboard for use to how long you can expect to wait in security items between your phone and your laptop with Excel and a project that emerged from queues — information that you can share via without grief. I have tried many and still often Microsoft Garage, the technology company’s Facebook, Twitter, WhatsApp or Instagram. end up emailing the document to myself in experimental laboratory. The keyboard gives Call up your airport (it recognises the three- exasperation. One of the better ones is Dukto, you a numeric pad to the right of the qwerty letter IATA codes), tell it which terminal you are

CHAN/DREAMSTIME; which is available for most platforms — Android, keyboard, while the tab key lets you move in and which gate you are heading for and, in iOS, Windows Phone, PC, Mac and Linux. between cells, making data entry less painful. theory, it tells you how long the queues will be. BlackBerry users are out of luck. The app is not perfect — it does not support In return, you add information about the length It worked flawlessly when exchanging files swipe-motion gesture-typing, for example, and of queues in which you are standing.

MINGWEI between my PC and mobile devices, but sending reviewers have complained that it is prone to In practice the interface is a bit confusing , a picture from one device to another was less glitches. Another drawback is that it is only and annoyingly it tells you to give it a five- successful — my iPad and Kindle Fire HDX sent available for Android tablets. LEKA star rating in iTunes before you can start

TA files back and forth, but my Windows phone That said, Microsoft does warn on the using it. Even more annoyingly, pop-ups

TA steadfastly refused to recognise either tablet. iOS app’s Google Play listing that Keyboard is offer you rewards such as a free soft drink users should shell out £1.49 for the pro version, as “experimental”, so hopefully those rough edges “because you’re awesome”. A good idea marred the free version flashes up adverts at every turn. will be smoothed out. by poor execution. PHOTOS: FT.COM/BUSINESSEDUCATION 49

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