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MEDIA AWARDS Community, Changemakers, Collaboration and Inclusivity Emerged — and Play

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MEDIA AWARDS Community, Changemakers, Collaboration and Inclusivity Emerged — and Play MEDIA AWARDS Community, changemakers, collaboration and inclusivity emerged — and play. Partnerships blossomed. Customers and audiences as thematic highlights in this year’s Digiday Media Awards, with a reaped the rewards. roster of winners that paint a picture of 2020 as a year of big ideas. The competition was fierce, and the programs were robust. In this guide to the Digiday Media Awards, each entry unpacks the programs and insights that our winners brought to the media Throughout, the Digiday judges saw business-to-business and conversation. They are examples of how media companies business-to-consumer programs shine, with diversity and equity, survived — and thrived — throughout a challenging year, and each access and empowerment leading the charge. Innovation and big stands as an example of excellence for leaders and teams in the ideas expanded the playing field for many of the winners, even in a months and years ahead. year when quarantines limited where and how people could work Best Story In The Know - ‘Where You Can Still Find Household Essentials’ Program Insights To help In The Know readers find and In the Know’s guide wasn’t only timely purchase critical supplies they needed and of great value to its readers, it during the COVID-19 pandemic, when was also a tactical feat in the face of many physical stores were experiencing persistent inventory issues — many shortages, the publisher created a guide products were selling out as they raced to online retailers where readers could to get the guide on the publisher’s procure necessities. Identifying multiple pages. And that hurdle didn’t vanish after websites and retailers carrying everything publication: The In the Know team had to from toilet paper and paper towels to ensure for months to follow that readers disinfectants and hand soap, the guide looking for these critical items could find became one of In The Know’s top-visited them at multiple online retailers. As a pages for several months. work of service journalism, In the Know owned the story in 2020. Best NRK - Editorial ‘Your Climate Future’ Package Program Insights Tackling the topic of climate change, Although the new editorial package was publisher NRK produced a story that based on complicated science, and all started with a form field: Users typed in the stories together came to more than the name of their municipality and so 800,000 words, NRK created a seamless began a journey toward 2100, highlighting reading experience across each module. how climate would play out in the Packed with extras, ‘Your Climate Future’ reader’s region over the years. Featuring proved an interactive, immersive and never-before-published material, ‘Your aesthetic triumph. Climate Future’ showed how climate change will alter almost every aspect of Norwegians everyday lives — from rain torrents to glaciers, to bad news for the local fisheries. The 356 different data- generated stories were fully illustrated and animated. Friday, April 9, 2021 at 14:21:02 Eastern Daylight Time Subject: [EXTERNAL] Amanda Gorman tells Jenna about the speech impediment struggle she shares with Biden Date: Tuesday, January 26, 2021 at 2:16:37 PM Eastern Standard Time From: TODAY Read With Jenna To: Tolin, Lisa (NBCUniversal) Best TODAY Digital - Newsletter ‘Read with Jenna’ Program Insights ‘Read with Jenna’ is a newsletter from Books are a business in which word Today Digital host Jenna Bush Hager’s of mouth can account for colossal book community to monthly book outcomes, and Jenna Bush Hager’s recommendations. Featuring Jenna in newsletter is highlighting what happens videos and including links to purchase, when that approach goes right. The new the newsletter spotlights indie bookstores, program is taking a personal, thoughtful book-discussion questions and more. The approach to content, delivering authentic goal is to introduce new, diverse stories value to book lovers and also dovetailing and authors. Of the 14 picks so far, four with affiliate opportunities. That’s a were written by debut authors, 10 were bookend of results that will continue to written by female authors and seven support the authors and audiences with were written by people of color. Moreover, which Jenna is connecting. since the newsletter launched in 2020, 12 out of Jenna’s 14 featured picks have become New York Times bestsellers. Hi Readers! I hope everyone has been enjoying our January pick, "Black Buck." Mateo Askaripour’s novel is a story about a fresh start and making positive change, one that I hope will resonate even more as our country begins its own new chapter. One of the most talked about moments from last week's inauguration was Amanda Gorman’s soaring recitation of her poem, “The Hill We Climb.” In 2018 I had the honor of interviewing her, discussing what it was like for her to be named the nation’s first ever National Youth Poet Laureate. She talked candidly about her black identity and her poetic inspirations, as well as her struggles with a speech impediment, a struggle she shares with President Biden. She is a remarkable and brilliant woman. Follow the links below to see the interview, as well as our January discussion questions and more. Page 1 of 4 Best Brand The New York Times Partnership and Verizon - The 5G - B2B Journalism Lab Program Insights Verizon and The New York Times Timed with the launch of Apple’s first announced a collaboration dedicated 5G iPhone and Verizon’s Nationwide to delivering immersive storytelling 5G rollout, Verizon and the Times using 5G. The goal was to invent new demonstrated the power of technology journalistic tools that demonstrate the and storytelling in a content program power of Verizon 5G to Times readers, that delivered legitimate value to the consumers, business decision-makers Times readership without intruding on and the world. Featuring environmental the publisher’s editorial independence. photogrammetry, a built-for-5G The program also showcased the technology developed by the Times’s R&D high-impact change that Verizon’s team in The 5G Journalism Lab, the new- stake in 5G tech brings to the table, to-journalism format stitches together and it succeeded in ticking a number thousands of photographs into one 3D of audience boxes — from early tech model, allowing readers to travel through adopters to established 5G device users time in NYC’s Chinatown or tour a gamer — a mix of meaningful product and mansion in Los Angeles. powerful marketing. Best Brand Complex Networks, United Partnership States Army, Fluent 360 / - B2C OMD - ‘Jobs Unlisted’ Program Insights Complex Media host Speedy Mormon In a year when jobs and whole careers went on the hunt for aspirational and evaporated, ‘Jobs Unlisted’ turned unexpectedly cool professions that the narrative around. Focusing on the aren’t regularly found in an online job nature of the search and the adventure search. Partnering with the U.S. Army, the of a career that doesn’t fall squarely on series tied unique jobs to opportunities the beaten path, host Speedy Mormon in the military, with an emphasis on helped position the U.S. Army in a net careers in sectors such as the space positive way — as a gateway to next industry (Speedy learned what it takes steps for ambitious learners. to become an astronaut). ‘Jobs Unlisted’ further focused on science, technology, engineering and mathematics, fashion, design and e-sports. Best Branded Atlantic Re:think and Content Amazon Web Services - Program - B2B ‘Disrupting Within’ Program Insights Atlantic Re:think worked with Amazon All of Atlantic Re:think’s uplifting stories of Web Services to create ‘Disrupt Within,’ a technology-fueled transformation relied video series showcasing iconic companies on Amazon’s cloud-based solutions. undergoing significant transformation, Innovation and change during a time of highlighting how even legacy brands can crisis was the focus as well, with a special be nimble, as long as they have the right sixth episode of ‘Disrupt Within’ showing combination of insight and technology. how the company’s technology supported Each video featured the leaders behind a swift transition to remote work, helping the companies reconsidering, redesigning to soften the blow of a worldwide and recharging their brand’s services — corporate shutdown. ultimately empowering their organizations to better serve customers. Best Branded Madwell and Content Visible - ‘Red Rocks Program - B2C Unpaused’ Program Insights In September 2020, Denver’s iconic Red As artists often do, performers in 2020 Rocks Amphitheatre roared back to life, reinvented themselves as digital even if audiences had to stay home. presences in people’s homes. Visible Partnering with Madwell, the phone and Madwell took the new concert company Visible helped bring artists experience one step further with a two- such as Phoebe Bridgers and Megan way channel to the stage at Red Rocks. Thee Stallion to the legendary stage in a As a community-driven brand, Visible’s virtual broadcast that included innovative message was on point, and the thrill of features such as virtual audience live music became synonymous with cheering, encore-song voting and their brand on the world stage. interactive lighting. Best Refinery29 Virtual Unbothered - Event ‘Wash Day’ Program Insights Refinery 29’s Unbothered franchise Since launching in 2017, part of unveiled ‘Wash Day,’ an annual virtual Unbothered’s mission has been to create retreat hosted on Facebook Live and a safe space where Black women can feel focusing on the beauty and mental seen and be heard. In the case of ‘Wash health needs of Black women. A roster Day,’ that mission was tied to the visual of haircare influencers, mental-health identity and concept of “a love letter to the experts and Unbothered editors hosted salon,” inspired by ‘70s and ‘90s beauty virtual sessions, blending hair routines and culture magazines.
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