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n 1997, ® Corporation imperative for a new digi- asked ® to help tal with no motion I picture precedents. The develop a camera system which would be used by basic HDW-F900 was to cre- designed to be an ENG ate motion picture quality style hand held camera images from a new intended to support light 24 frame CCD camera. weight ENG style lenses. Panavision’s customers Panavision® has ruggedi- had also been asking for a zed the camera and devel- system oped a that will tailored to their needs as support our new series of filmmakers. Primo Digital® lenses. The Panavision® realized that a camera will also interface complete imaging system with all appropriate exist- approach would be ing Panavision accessories. Digital ULTRA PRECISION EQUIPMENT FOR THE MOTION PICTURE INDUSTRY camera system

THE IMPORTANCE OF

Historically, 525 and 625 line Panavision® has therefore The 2/3" CCD imager is performance of our best systems were con- introduced a new series of actually only 11mm in cine lenses (fortunately strained in their perform- lenses, designed specifically diagonal (as compared to for a smaller image size). ance by almost everything for prism beam splitters and the 27.5 mm diagonal of a All of the new Primo ® but optics. However, with the small target size of the 35mm motion picture Digital lenses will provide Sony's introduction of the 2/3" CCD. The Primo frame). Therefore, for any their optimum perform- first progressive output Digital® lens series is given screen size, the 2/3" ance at their maximum 2/3", 2 million (per designed to provide the max- CCD will require 2.5 times , including our ) CCD camera it was imum image performance more horizontal magnifica- two new f1.5 11:1 and immediately apparent that for this format while retain- tion than a 35mm film wide angle 4:1 Primo ® optics were going to be crit- ing all of the other lens char- frame. This required that Digital zoom lenses, ® ical to maximizing the acteristics Panavision’s® our new Primo Digital which are more than 1 performance of a Digital customers have come to lens series be designed to stop faster than any other Cinematography System. expect from Primo® lenses have 2.5 times the designed for the for film. 2/3" CCD format. 3 perf. 35mm film aperture FILM/HD COMPARATIVE LENS RESOLUTION

On the left side of this performance as a Primo 2/3" CCD graphic is a 16x9 format, cine lens, Primo Digital® 35mm film camera aper- lenses must achieve 80% ture. On the right is the contrast at 50 line pairs 50 cycles/mm 20 cycles/mm image area of a 2/3" CCD per millimeter on the 2/3" drawn to the same scale. CCD (2.5 times better fre-

6219 DE SOTO AVENUE, WOODLAND HILLS CA 91367 In order to have the same quency response). 818-316-1000 • FAX 818-316-1111

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DEPTH OF FIELD COMPARISON

In addition to requiring 2.5 times the frequency response of its 1.85:1 2.40:1 2/3 CCD cine counterpart, the smaller target also has 2.5 times greater F-stops for the same and f-stop as the equivalent cine lens (f4 on 1.85:1 35mm is f1.6 in 2 2.8 0.8 the 2/3" CCD format). In order to provide creative control over 2.8 4 1.1 depth of field, the Primo Digital® lenses have been designed to 4 5.6 1.6 operate two stops faster than the equivalent cine lenses. 5.6 8 2.2 8 11 3.2 11 16 4.4 16 22 6.4

PRIMO DIGITAL™ LENS SERIES

Panavision has designed the Primo Digital® series of lenses in 9.5mm–105mm T1.6 11:1 zoom order to address the issues of resolution and depth of field that 6mm–27mm T1.6 4.5:1 zoom the 2/3" CCD format creates for the . These 5mm T1.9 wide angle prime lenses will provide the same high contrast with low veiling glare 7mm T1.6 prime ® as first established by the Primo cine lenses. The first two 10mm T1.6 prime lenses, available now, are functionally equivalent to the Primo 14mm T1.6 prime 11:1 and 4:1 wide angle zooms. 20mm T1.6 prime Panavision’s next offering, will be two lightweight zooms and a 35mm T1.6 prime series of primes beginning with a low distortion 5mm wide 6mm–27mm T1.8 4.5:1 zoom angle (equivalent to a 12.5mm in 1.85:1 Academy format). 25mm–112mm T1.9 4.5:1 zoom These lenses will provide the same high performance at fast where, T = measured lens transmission . Primo Digital® primes will be T1.6 or better, and weigh less than 6 pounds (or 2.7 Kilos).

As with film, Panavision is committed to continually developing F I LM VS. VIDEO COLORIMETRY our digital camera system in collaboration with our clients, to ensure that their needs are met. The “film” versus the “video” look is an extremely controver- sial issue, and is an aesthetic decision based on many factors that include colorimetry, , frame rate, image enhance- ment, granularity, etc. The Primo Digital® lenses have a unique internal design which enables interference type spec- tral modification filters to be incorporated within the lenses. When coupled with other optical pre-filters within the cam- era beam splitter optics, the “Panavised” camera can achieve a wider color gamut than standard CCD video .

U LTRA PRECISION EQUIPMENT FOR THE MOTION PICTURE INDUSTRY

Primo Digital, Primo Zoom and the Panavision name 6219 DE SOTO AVENUE, WOODLAND HILLS CA 91367 are registered trademarks of Panavision. 818-316-1000 • FAX 818-316-1111 www.panavision.com