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The Power of Good Food Shared.TM

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The Power of Good Food Shared.TM The Power of Good Food Shared.TM Manifesto™ Cookies See page 72–75 WELCOME TO SWEET STREET DESSERTS Mission Statement 1 Social Responsibility 2 Clean Ingredient Sourcing 3 Highly Satisfied Customers 4 LEVERAGING LUSCIOUS 5 Balancing Desserts® 6, 7 PIES 8 Twelve-Inch 8, 9 Deep Dish 9, 10 Petal Pan 11 Variety Packs 11 THE BIG LINE 12 Pies 12 Ten-Inch Cakes 13, 14 CAKES 15 Nine-Inch Round 15–18 Ten-Inch Round 18 Variety Packs 18 BANDES 19 CHEESECAKES 21 Ten-Inch Classic 21, 22 Big Ten-Inch 23, 24 Brulée Cheesecake Variety Pack 24 Big Nine-Inch 25, 26 Individuals 27, 28 INDIVIDUAL DESSERTS 29 Individuals 29 European Individual Desserts 30 Cheesecake Xangos® 31 Bundts 32, 33 Stacks 34, 35 Petit Fours 36–39 Parfaits 39 Macarons 40 PIPEABLES® 41 Pipeables® 41 Variety Packs/Cups, Lids & Caddies 41 CUPCAKES 42 Cupcakes 42,43 Caddies/Variety Packs 44 BARS 44 Bites 44 Brownies, Shelf-Stable 45, 46 Bars, Shelf-Stable 47–52 Refrigerated Bars 53, 54 Cheesecake Bars 55 Variety Packs 56 COMFORT DESSERTS 57 STRATTA 58 PULLMANS 59 Pullman Coffee Cake Loaves 59, 60 Variety Packs 60 ARTISAN COOKIES 60 Variety Pack 60 Bake-Off 61 SKILLET COOKIES 62 COOKIE-PIE RAVES™ 64 CROISSANTS PRE-PROOFED 65 ARTISAN SCONES 66 BAKE-OFF SCONES 67 HANDCRAFTED SAVORY PRETZELS 68 MANIFESTO™ LINE 70 Cookies Bake-Off 72–75 Bar 76, 77 Bar Variety Pack 77 Bar and Cookies (IW) 78, 79 VARIETY PACKS SIMPLIFY 80 zWE HAVE A MISSION WE AT SWEET STREET DESSERTS CHOOSE TO BE THE LEADER IN THE GOURMET DESSERT INDUSTRY, SETTING THE STANDARD BY WHICH ALL OTHERS ARE JUDGED. he Power of Good Food Shared™ inspires all of us at Sweet Street to innovate and create the finest, Tindulgent foods served globally. We nurture the idea that our offerings are universally enjoyed by families and friends, making us part of life’s celebrations and memories. We at Sweet Street choose to be the industry leader, setting the standard by which all others are judged. Exceptional food is our way of life. Our passion for pure, sustainable ingredients and unwavering commitment to always exceed the expectations of our customers ensures our future. Innovation, efficiency and flexibility in all areas are essential to our profitability, the engine for our continued success. But Sweet Street is about more than great food. Above all, we are dedicated to creating a safe, dynamic and gratifying environment so compelling, our customers, suppliers and coworkers want to participate in achieving mutual success. By continuing to conduct ourselves with the utmost integrity and by anticipating the best interest of these valued people, our company’s sweet success is certain. WE BELIEVE IN SOCIAL RESPONSIBILITY Although the reach of our company is global, we believe the greatest positive impact we can make as a corporate citizen is local. We ascribe to the philosophy of the multiplier effect of individual responsibility. By doing our part to improve our local community and environment, we hope to inspire others to join in our shared effort to make our world a better place. 2 CLEAN INGREDIENT SOURCING Our work to bake cleaner, more wholesome desserts began over 10 years ago, when we started noticing hidden preservatives and additives in many of our ingredients. It soon became clear the balance had shifted in our food supply and the focus was to “supply chain convenience.” With this realization came our decision to collectively take back control. My longstanding personal commitment to eating naturally gave me confidence that the arduous process we were embarking upon was worth it, and that our customers would be demanding clean products in the future. To frame our challenge: match flavor and function of ingredients in our 300+ dessert portfolio, all while delivering our fiercely loyal customers the unparalleled taste and quality they have grown to expect. For our purchasing and R&D teams, it has been both exhilarating and challenging as we learned that many of those additives made magic happen in the mysterious chemical laboratory that is the world of baking. We have stayed the course, using our stature as innovators to educate, convince and sometimes cajole some of the largest ingredient suppliers in the country to change their path. Among many milestones, we have eliminated GMOs from key ingredients, used only hormone-free dairies and creams and removed artificial flavorings while developing house-made, natural alternatives. As our commitment to being relentless advocates for our customers strengthens, we are proud to be an agent of change in making our food supply wholesome, steering all of us on the path to purity. Stay amazed, President/CEO and Director of R&D Designated products are gluten-free based on ingredient composition for use with a gluten-free lifestyle choice. They are produced in a facility that uses wheat in other products, therefore are not suitable for a medically necessary gluten-free diet. 3 DESSERTS ARE IMPORTANT TO YOUR IMPORTANT CUSTOMERS. Highly satisfied customers are important to your operation. 99% of patrons visit an establishment more 99% frequently when highly satisfied.1 97% of patrons always or will often recommend 97% a restaurant if they are highly satisfied.2 80% of patrons felt that the positive after-dinner 80% experience influenced their overall satisfaction level of a meal.2 Sweet Street is rated #1 in taste and appearance by commercial and non-commercial operators. 3 3 4 4 HIGHLY SATISFIED PEOPLE ORDER MORE DESSERTS. % INCREASE IN DESSERT ORDERING SEGMENT 2 38.1 Full Service Upscale Hotel Group 30.7 Mid-Scale Italian Category Desserts open doors, 29.5 Major Casual Dining Chains hearts and conversation. 29.1 Casual Dining Steak/Rib Category —Sandy Solmon, Founder, Sweet Street Desserts 25.7 Major CD Bar & Grill Chains 23.6 Casual Dining Bar & Grill Category 4 LEVERAGING LUSCIOUS A sweet suite of tools to help you sell more desserts. Tempt more. Sell more. Please more. Here are the tools and expertise to add vitality and revenue to your dessert program. This collection is designed to make selling desserts easier and more profitable for you. • Menu programs to optimize your offerings • Extensive product info, insights and tips at sweetstreet.com • POS materials, including print-on-demand capabilities Let us expand your expectations of what fabulous desserts can do. cater to your important customer base maximize increase your sales check averages increase customer satisfaction Desserts open doors, hearts and conversation. —Sandy Solmon, Founder, Sweet Street Desserts ® Tempt more customers to buy Based on research, Balancing Desserts® helps you create an appealing array that will increase the odds of selling desserts. With just four flavors and attention to textures, shapes and presentation, you can build a menu that is difficult to resist. TASTE MOVES PATRONS TO BUY WITH FLAVOR AND TEXTURE. FLAVORS TEXTURES Chocolate Citrus Cheesecake Fruits & Nuts Includes apple, carrot, pecan It takes only four flavors to increase the Different textures make your menu likelihood that one dessert on your menu interesting and intriguing. Textures also will appeal to each customer. And with these give your waitstaff a good starting point four flavors on your menu, you can appeal for mouthwatering descriptions. to 88% of patrons.2 Six desserts give the Customers Respond best return.5 to a Selection of Textures.2 # of Desserts on Menu 47.9% of patrons choose a restaurant because it serves a dessert they like.1 6 by balancing your dessert menu. Nearly half of patrons choose a restaurant because it serves a dessert they like, so Balancing Desserts® can help increase your check averages and return business as well. Attract them. Satisfy them. And enjoy a delicious boost to your business. APPEARANCE ATTRACTS WITH SHAPE AND PRESENTATION. SHAPES PRESENTATION Imagine your desserts on a tray. Does it Influence patrons to buy.6 look interesting? In your menu, include a description to capture patrons’ 95% Favorite Dessert imaginations early. on Menu 89% Appearance of Dessert 85% Photo of Dessert 80% Dessert on Cart/Tray 70% Spouse/ Companion The dessert has to look spectacular no matter how you present it—on a dessert 79% of people will order cart, with platescaping or in a photo on dessert if someone else at your dessert menu. And it’s all easier if the table orders a dessert.1 you start with desserts that are gorgeous. 1Restaurant Hospitality/Food Management Research, 2008 4NRN Research, 2000 2The NPD Group/NPO Passworld/CREST, Customer Satisfaction Research, 5Penton Media, Inc., Consumer Dessert Users Study, 2001 March 2004 (of 1088 surveyed) 3A&G Research, 2001 6Restaurant Hospitality/Food Management Research, 2002 7 B pies twelve-inch The Big Blitz with SNICKERS® BAR Pie The original pie that eats like a candy bar. Large chunks of SNICKERS® BARS, fudgy brownie, caramel, peanuts and a tart cream cheese filling. **Value Image Packaging for consumer applications SNICKERS® BAR is a registered trademark of Mars Incorporated. CODE 0435 2435 **0123 UNITS PER CASE 4 2 4 PORTIONS PER UNIT 14 14 14 UNIT WEIGHT 4 lbs 5 oz 4 lbs 5 oz 4 lbs 5 oz pies deep dish Chocolate Peanut Butter Pie with REESE’S® Peanut Butter Cups B The popular candy bar in a pie. Dark chocolate and peanut butter mousse full of REESE’S® Peanut Butter Cups. **Value Image Packaging for consumer applications The REESE’S® trademark is used under license. CODE 0620 2620 **0136 UNITS PER CASE 4 2 4 PORTIONS PER UNIT 14 14 14 UNIT WEIGHT 4 lbs 6 oz 4 lbs 6 oz 4 lbs 6 oz 8 pies twelve-inch A Key Lime Pie Authentic Florida Key lime...tartly refreshing in a granola’d crust.
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