Successful Masculinity in Search of the Alpha Within
UNIVERSITY OF TAMPERE School of Communication, Media and Theatre Successful Masculinity In Search of the Alpha Within Dermot Lyons Pro Gradu – Master’s Thesis June 2015 UNIVERSITY OF TAMPERE School of Communication, Media and Theatre LYONS, DERMOT: Successful Masculinity: In Search of the Alpha Within Pro Gradu – Master’s Thesis, 133 pages. Journalism and Communication / Media Culture June 2015 Abstract Pickup artists and the seduction community have gone from being an underground network of workshop and internet based teachers and students, to, following the publication of Neil Strauss’ book ‘The Game: Penetrating the Secret Society of Pickup Artists’, a movement entering the wider public consciousness, a subculture of (primarily) men who wish to get better at meeting, sleeping with, and dating women. They try to make the transformation from men who are not successful socially or with women, termed ‘AFC’s or ‘Average Frustrated Chumps’ in the seduction community, to PUAs, or PickUp Artists. There are now seduction companies, TV shows, radio shows, podcasts, blogs, books, forums, websites, chat rooms, and community groups for major cities all across the world. This material is not always practiced or preached in a mainstream-safe way, but rather is done by breaking through groupthink, going against perceived norms, not being politically correct, and using the findings of evolutionary psychology and life coaching. The thinking behind this is: Everything can be taught, so why not how to get girls? Game is (supposed to be) a fun, pleasurable way to improve your overall self: diet, exercise, hygiene, education, career, living circumstance, behavior, sociability – all are looked at towards bettering an overall enhanced version of yourself, almost quantifiable, to be the most optimal self you can be, where you are having a good life, and women are a part of that life, who may join you on your own individual journey as a man.
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