THE RIVER REEVES FOUNDATION IN PARTNERSHIP WITH ARRIVA NW BRINGS YOU

PROUD TO BE WORKING IN ASSOCIATION WITH FESTIVAL SATURDAY 2 SEPTEMBER MIDDAY - MIDNIGHT

MAX (The Voice semi-finalist) JOE HILL THE LOOKOUTS

PRIESTLEY COLLEGE | LOUSHERS LANE | WARRINGTON MEET RIVER

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River was born on 14th December Theatre in Manchester. 1996. His mum, Miranda Reeves It was then that his chance to brought him his first guitar at the join Viola Beach came along. age of 6. Over the next 13 years In 2015, River joined and he never really put it down! River became best mates with the was a happy, cool, laid back dude members of Viola Beach and their who loved to giggle and if you got very quick ascent to the heights close to him, he ran deep! of the music industry began. Their River had a passion for acting dream was tragically not to be. as well as music and was due He is loved and greatly missed to start at The Arden School of by so many. ACHIEVING HIS DREAM

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Viola Beach’s eponymous titled album went to number 1 in the UK Charts in August 2016.

Coldplay’s tribute to Viola Beach at Glastonbury in 2016 touched us all very deeply. THE RIVER REEVES FOUNDATION

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The aims of the foundation are to financially make their way in the help young people realise their music and performing arts world. dreams as actors, writers, artists, We also plan to support local directors and musicians through secondary and primary schools grants, donations and other by helping enrich and support payments. the music and arts curriculum for We have the ambition to many years to come. Here are help talented youngsters; many some of the projects your money from disadvantaged backgrounds will help get off the ground over who might otherwise struggle the next few years: THE RIVER REEVES FOUNDATION

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The Bus Fleet Guitar Tuition and those more vulnerable to Arriva NW will be providing a From September, a pupil in Year suicide because of circumstances double decker bus that we’ll 8 from ten different Warrington beyond their control. be converting into our first High Schools will receive guitar Riv’s Music Bus complete with tuition for the remainder of their Bursaries and Grants recording studio and music time at school. The schools have The RRF will be looking to practice space to be used as a chosen pupils with a natural support young people who might resource to promote music tuition talent who might not normally not pursue their dreams because and performance across both be in a position to receive such of financial difficulties. Some of primary and secondary schools in an opportunity. We will follow the money raised across 2016 Warrington. There will be more their progress with interest. and from Rivfest17 will be used buses to follow with the intention to help young people in both of bringing the performing and Future in Mind further and higher education creative arts to youngsters who The RRF will be working with embark on or continue with might not normally experience schools to help support this studies within the arts that they the magic that the arts can crucial secondary schools’ project might otherwise not have been bring. Look out for Riv’s Theatre that ensures all Warrington able. From September 2017, Bus, Riv’s Dance Bus and Riv’s schools are able to do the a number of youngsters will Animation Bus over the coming very best in looking after the benefit from the generosity of years! emotional wellbeing of everyone. people supporting the RRF by Specialist staff will work with continuing in education and those in our communities we will follow their amazing who might be struggling with journeys and champion them bereavement, self-harm issues every step of the way! THE RIVER REEVES FOUNDATION

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Rivfest Culture bid by helping promote We have enormous ambition and broaden the cultural offer for for our annual music festival. the young people of Warrington. We want Rivfest to become our In partnership with LiveWire, main annual fundraiser as well Warrington Voluntary Action as championing the best up and and English Half Marathon we TCAT coming local musical talent as are keen to see The Warrington This newly created multi-academy well as showcasing the very best Festival grow. We see the trust, The Warrington Challenge bands in the country and one day additional involvement of schools Trust (TCAT) is an exciting new the world! Business and major as an integral part of this growth collaboration of five Warrington influences in the world of music and by working closely with schools and Priestley 6th Form are keen to support the ambition organisations such as TCAT College with over 6,000 pupils. we have, so who knows which we will work passionately to The RRF is working closely field we’ll find ourselves in as strengthen these links. with TCAT to develop exciting Rivfest grows over the coming new educational pathways for years. youngsters within the arts. We have ambitious plans to work with The Warrington Festival the TCAT schools and provide new We are pleased to have gone experiences and opportunities for into partnership with Culture young people across the town. Warrington and as part of The are excited about these Warrington Festival see this as plans so watch this space! a perfect match as we also look to support The 2021 City of RIVFEST 17

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Following our first small festival We want River’s journey to The 134th Mayor of Warrington last year, everyone at The River continue so that everything River Les Morgan will be opening Reeves Foundation is really excited and his mates achieved in their Rivfest17 with a song! about this year’s Rivfest17. short but wonderful lives can live Get your tickets here On September 2nd 2017 on in those that the River Reeves www.riverreevesfoundation.org 5000 music lovers will join us at Foundation can support over the Everyone at The River Warrington’s Priestley College, to coming years. Reeves Foundation sends love celebrate sensational bands, enjoy Working in close partnership and support to the families and tasty street food, browse some fab with Arriva Northwest as well friends of those who have been craft stalls in our marketplace, and as Culture Warrington and lost or injured in the awful events enjoy a drink or two with friends Warrington 2021 means that in Manchester on Monday 22nd and family. Rivfest17 will be part of The May 2017. Full details can be found here Warrington Festival this year and To those who have tragically www.riverreevesfoundation.org we hope many years to come! lost their lives, many of whom We are passionate about Some of the exciting bands were so young, we offer our the festival growing as River who’ll be performing at this deepest condolences and would want it to, supporting new year’s Rivfest include: know that those closest to you talented acts across the NW and MAXIMO PARK will make sure you are never current bands he loved. forgotten. Rivfest will remain true ELIZA AND THE BEAR As an act of support for the to what made River tick! We MO (THE VOICE WINNER) families and in solidarity with have massive ambitions for this MAX (THE VOICE SEMI-FINALIST) the people of Manchester, The festival and we will build it over RAINBAND River Reeves Foundation will the coming years and we would SLYDIGS be donating £1 to the We Love love you to help Rivfest take its SPRING KING Manchester emergency fund set first tentative steps into the wild, THE RPMS up by Manchester City Council in wonderful world of festivaldom! PSYBLINGS partnership with the British Red Come and be part of this year’s WEEKEND WARS Cross to support those affected crowd of 5,000. PACIFIC by the attack and their families. The River Reeves Foundation STILLIA as River would have wanted, has CARO big ambitions. JACKOBINS River along with his MODEL AEROPLANES bandmates and manager in Viola FRIENDS OF OUR YOUTH Beach were destined for the top TVME before their journey was cut JOE HILL tragically short in last year. THE LOOKOUTS SPONSORSHIP OPPORTUNITIES

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The River Reeves Foundation Culture • Marketing Cheshire The River Reeves Foundation in Marketing Cheshire • Warrington Council its first year has already achieved Blackstar Amplification some remarkable things thanks to Blacka Group National: an amazing array of supporters. AGWA Drinks - BABCO Europe • Culture Liverpool We are always looking for Ltd • Bauer Media (Rock, Key 103, new partners to join us on our Radio City etc.) incredible journey and help with Outreach so far • BBC and ITV have supported us the financial support we need. Social media: every step of the way • Own social channels Our Supporters • Arriva UK social media and bus International: Coldplay advertising • Coldplay - unbelievable support The Rainband on all socials and the beginning Arriva Bus UK Local: of a long relationship with the Bauer Media Group • Warrington Guardian band! Warrington Borough Council • Wire FM SPONSORSHIP OPPORTUNITIES

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We are always looking for Primary Sponsor companies that have a passion to • Help support a major part of help promote the performing and RivFest creative arts in our communities and reach youngsters who Secondary Sponsor through financial circumstances Help support one of the following might have limited opportunities smaller areas of RivFest: to experience the magic this • The 2nd Stage creative world has to offer. • Family & Creative Village You can help inspire and • Food Village champion young talent by • Drink Village becoming a primary or secondary • Merchandise sponsor at either this year’s • Green Room / VIP Area RivFest17 or a RivFest of the • Medical Area future! • Facilities • Marketing SPONSORSHIP OPPORTUNITIES

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Primary Sponsorship - • Arriva Bus advertising £20,000 plus • PR coverage As a Primary Sponsor, your • 10 Complimentary VIP RivFest17 company will benefit from tickets a range of coverage and • Event signage advertising across a range of • Live mentions at our events River Reeves Foundation annual • Invitation and presence at events fundraising events. These might • Radio coverage include: • Digital exposure (websites, email, • Press advertising social) SPONSORSHIP OPPORTUNITIES

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Secondary Sponsorship - • 4 Complimentary VIP RivFest17 £3,000 plus tickets As a Secondary Sponsor, your • Live mentions during charity company would benefit from events additional exposure across River • Invitation and presence at Reeves Foundation events that events might include: • Digital exposure (websites, • Press adverts email, social) • PR coverage • RivFest17 Village signage RIVFEST 16

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Everyone involved with The loved River and we’re proud of River Reeves Foundation worked everything that he had achieved miracles last year to pull off our in his short life, came together first festival with less than two for a magical day of music and weeks preparation! celebration! Coldplay, The Vaccines and Watch messages of support Billy Bragg sent video messages on our website, click here of support and all those that www.riverreevesfoundation.org RIVFEST 16

13 RIVER REEVES FOUNDATION FUNDRAISING Riv’s Riders 2016 Penzance to Warrington Cycle Challenge 14

Our most successful fundraiser last launched so it had the potential year was Riv’s Riders 2016. Below to give the fund a great is the story of the epic journey. kick-start. Maybe one day you’ll join us on a It was also important that future Riv’s Rider Challenge! Penzance, where River lived with River’s older sister Stella his mum and siblings in the years Judson had the idea for the Riv’s before moving to Warrington, Riders challenge back in April be part of the idea. It was his 2016. Stella decided she second home after he moved and wanted to do something big he visited his many family and in River’s name that she could friends regularly. channel energy into and have as a The cycling idea formed from positive focus. there. Penzance to Warrington The River Reeves Foundation on a bike is 410 miles. Taking was in the process of being in Cornwall, Devon, Somerset, RIVER REEVES FOUNDATION FUNDRAISING Riv’s Riders 2016 Penzance to Warrington Cycle Challenge 15

Gloucestershire, Worcestershire, and lows along the way. The Stella told an emotional home- Staffordshire and Cheshire. group laughed and cried and were coming crowd in Warrington: Stella and her husband Mark, more tired than they had ever decided on 5.5 days in total been in their lives. ‘River was with us all the way (Monday to Saturday), giving us Riv’s Riders raised a net total and I know he’s so proud an average of 75 miles per day of £14,599 for the River Reeves of what we achieved. It and a total climb of 22,000ft! Foundation and the Viola Beach won’t be the last Riv’s Riders The Riv’s Riders core team and Craig Tarry Memorial Fund. challenge – so bring it on!’ ended up being 11 family and Considering the initial target friends, with additional part-riders of £5,000 this was extraordinary Meet the team! This link and a fantastic relay team of and very overwhelming. introduces you to the full team of support drivers, including Bily Joe, The challenge is something riders and support: the touring River Reeves Foundation none of the team will ever forget. https://rivsriders.wordpress.com caravan and press office. It brought them together on an There were certainly highs epic adventure. Thank you to all our sponsors and the people of Warrington for supporting The River Reeves Foundation

PRODUCED BY PRIESTLEY COLLEGE