Buenos Aires Buenos Aires Lacks Proper Tourism Marketing and Promotion Services, Which Better Direct Tourist to the Waterfront
Total Page：16
File Type：pdf, Size：1020Kb
CASE STUDY Buenos Aires Buenos Aires lacks proper tourism marketing and promotion services, which better direct tourist to the waterfront. This deficit hinders Buenos Aires from capturing a higher amount of revenue then what they have been experiencing. meat, dairy, wool, leather, grain, and tobacco products, as well as agricultural and industrial activities outside the city limits. Other major industries in the Port of Buenos Aires include oil refining, machine building, automobile manufacturing, metalworking, and manufacturing of textiles, clothing, beverages, and chemicals. Ecology Another challenge for this port city has been created by climate change, i.e. the sea-level will rise 48 cm for the year 2100 according to the data published by Hoffman et.al However, flood prevention strategies were not addressed in the original plan for the port. Thus, the Puerto Madero Waterfront Argentinian Project: Increasing Climate http://www.vamospanish.com/wp-content/uploads/2012/11/Puerto-madero-Buenos-Aires.jpg Resilience and Enhancing Sustainable Land Management in the Southwest of the Buenos Aires Province Project, was Introduction accountability and participation. Its approved in 2013 and focuses on no-regret Buenos Aires is the most important long tradition of urban planning has measures. The Project strategy is based socioeconomic coastal province of evolved to include a broad vision of urban on promoting an enabling environment Argentina. It possesses over 800 miles challenges and responses, a commitment for climate adaptation as a continued, of a diverse coastline, including the to environmental sustainability and a inter-sectors and inter-institutional low floodplain of the Rio de la Plata strategic plan that has involved multiple learning process. Moreover, an ecological Bay. The population of the province has stakeholders. reserve on the west coast of the city was reached 15 million inhabitants, 90% of Economics formed. By providing refuge and food, it which live in urban centers with the The Port of Buenos Aires is Argentina’s helped animal populations to settle in and largest concentration being in coastal cultural, industrial, commercial, and therefore protecting the ecosystem. area. The city has a strong coherent financial heart. Manufacturing is an History governance system, with a commitment important component of the Port of In 1882, the national government tried to decentralization, transparency, Buenos Aires economy that produces to solve the problem of accommodating cargo ships and contracted local 2 SYSTEMS DIAGRAMS BARCELONA, SPAIN FIGURE GROUND LAND USE OPEN SPACE CIRCULATION Primary Right-‐of-‐way Secondary Right-‐of-‐way Local Right-‐of-‐way Pedestrian Railroad Right-‐of-‐way Representa,ve Block Size 3 CASE STUDY Legend Landmarks LYNCHIAN DIAGRAM BARCELONA, SPAIN Paths District Boundary Open Space businessman Eduardo Madero to take city with its back to the river (D’Angelo Madero was unveiled, which included charge of the construction of a new port; 1963). a proposal to establish a cluster of this construction was completed in 1897. The redevelopment of Puerto Madero residential towers and office buildings at However, with the advancement of larger required significant private investments. the edge of the project to mark the city’s cargo ships, Puerto Madero became Therefore a public-private partnership new limits on the Río de la Plata. obsolete, and a new port was constructed system was created, thus the federal Puerto Madero, once an area of to the north of Puerto Madero. The new government transferred ownership of dilapidated buildings and abandoned port made Puerto Madero superfluous, the land and the existing infrastructure warehouses, has been transformed into and the zone gradually decayed, becoming to the Corporación and required that the an attractive neighborhood of luxury one of the city’s most degraded areas, a property be used to raise capital solely hotels, upscale restaurants, expensive mixture of warehouses and large tracts of for the redevelopment of Puerto Madero. apartment buildings, and offices. undeveloped land. The administrative and Jurisdictional conflicts were overcome; Urban Design commercial functions of the city spread the Corporación Antiguo Puerto Madero The fabric of Puerto Madero is different northwards away from the Plaza de Mayo- was created in 1989 after intense from Buenos Aires core. Since the density Puerto Madero axis and the historic negotiations between city and federal is directed to high rises in redevelopment central-city neighborhoods of San Telmo, government officials, with the purpose to area there is more open space for Monserrat, Barracas, and La Boca also fell rehabilitate the port. A preliminary urban pedestrian. The block size types in the into decline. Buenos Aires had become a plan for the redevelopment of Puerto redevelopment area are larger than in the 4 on Dock 2 to the Argentine Catholic University for its new city campus. The original objectives of the project - to stimulate economic activity, affirm the role of the city center, contribute to the reversal of undesirable development patterns, and improve living conditions- have been met. However, Puerto Madero fell short of incorporating a greater social mix because other strategies for the downtown. Puerto Madero is poorly served by public transportation and is not well integrated with the urban transit network. Access and egress to the zone by pedestrians remain difficult Puerto Madero and dangerous, especially across the two https://constructingurbanism.files.wordpress.com/2012/01/madero_harbour.jpeg major boulevards that separate Puerto Madero from the city center. The project is worthy of world-class status, but did old city. A swinging pedestrian footbridge major focus point for the redevelopment not include the public in a meaningful was also constructed to link this central and it was achieved through the way. Others argue that the money area of Puerto Madero to the city center conservation of the sixteen redbrick generated could have been put towards and enhance the accessibility of the port. warehouses that stretched 2.5 km along social welfare projects elsewhere with Lessons Learned the western side of the docks was a better outcomes. Buenos Aires also lacks The redevelopment required significant priority for the redevelopment of the port. proper tourism marketing and promotion amount of private investments. To The buildings were outstanding examples services, which better direct tourist to the deal with the issue, the government of 19th-century English industrial waterfront. This deficit hinders Buenos created a public-private partnership, architecture and the government Aires from capturing a higher amount and the federal government transferred considered them of significant cultural of revenue then what they have been ownership of the land and the existing and historic value. The warehouses were experiencing. infrastructure to the Corporación and redeveloped as restaurants, bars, and required that the property be used to office suites with the external façades raise capital solely for the redevelopment remaining. Especially important for the of Puerto Madero. mixed-use strategy of the development Integrating the past and present was a was the awarding of four warehouses REFERENCES 1.Alfredo Garay, Laura Wainer, Hayley Aires, n.d. Web. Sept. 2015 20 Sept. 2013. Web. Sept. 2015. Henderson, and Demian Rotbart. “Puerto Madero: A Critique.” Puerto Madero: A 3.“Port of Buenos Aires.” World Port 5.“Puerto Madero.” Wikipedia. Wikimedia Critique. Lincoln Institute of Land Policy, Source. N.p., 2010. Web. Sept. 2015. Foundation, 2013. Web. Sept. 2015. 2013. Web. 11 Sept. 2015. 4.“Projects & Operations.” Projects : 6.“Puerto Madero Buenos Aires.” Buenos 2.Argentina. Desarrollo Urbano. Adaptation Fund: Increasing Climate Aires Habitat. Buenos Aires Habitat, n.d. Turismo. Puerto Madero “El Barrio” Resilience & Enhancing Sustainable Land Web. Sept. 2015. By CORPORACIÓN ANTIGUO PUERTO Management in the Southwest of the MADERO S.A. Ciudad Autonoma De Buenos Buenos Aires Province . The World Bank, 5.