Broadcasting: Mar11 Reaching over 117,000 readers every week 60th Year 1991

TELEVISION / 42 RADIO / 37 WASHINGTON / 58 AT LARGE / 33 `WKRP' in syndication: Lack offunding delays Cities ask Congress NAB's John Abel, architect MTM readies for first -run; or ends two children's to insure quality of broadcasters' plan CBS records demo gains programing services cable for consumers for digital radio future

KS95 -FM radio's "Operation Appreciation" campaign supporting the men and women serving in the Gulf created a heartwarming greeting to send to the troops. The 12' by 14' banner was displayed at the St. Paul Winter Carnival, North America's largest winter festival. Over 25,000 special messages were written showing the tremendous support and appreciation Minnesotans have for our troops. The banner was sent to General Norman Schwartzkopf so the heart-filled notes would quickly reach their destination. Thanks for a job well done and God Bless America.

KSTP -FM MINNEAPOLIS ST. PAUL DIVISION OF HUBBARD BROADCASTING ` 1991 REPRESENTED NATIONALLY BY McGAVREN GUILD

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SOURCE: Nil February Sweeps 1/31 2/27/91 (All hour comedy blocks starting on the hour.) ugest Hour February Sweeps!

Rank Sitcom Hour HH Share

#1 FOP Il# #ua5e /Family Matters c #2 Cheers /Wings 29 #2 Golden Girls /Empty Nest 29 #4 Murphy Brown /Designing Women 27 #5 Roseanne /Coach 26 #5 Cosby /Different World 26 #7 Carol & Co /Dear John 24 #8 Perfect Strangers /Going Places 23 #8 Doogie Howser /Anything But Love 23 #8 /Major Dad 23 #11 Wonder Years /Growing Pains 22 #12 Who's the Boss /Davis Rules 22 #13 Fresh Prince /Blossom 20 #14 Amen /Fanelli Boys 19 #15 Night Court /Seinfeld 18 #15 Simpsons /Babes 18 #17 Married with Child /Hidden Video 14 #18 Uncle Buck /Lenny 11

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company

t 1991 Warner Bros Inc All Rights Rexrml. Broadcasting rm Mar 11 THIS WFFK

19 / BAIRETT'S 29 / DIAMOND IN look to a summer air date. Only the Children's Radio BOMBSHELL THE ROUGH Network in Minneapolis is FCC Commissioner As CBS, ESPN and 61 of still up and running. Andrew Barrett, long 75 local rightsholders stand Network President William expected to be the third pat with multiyear Major Osewalt anticipates the vote on fin -syn, has floated League Baseball agreements, programing service will his own proposal that may rights fees for the season expand to more than 20 attract two other votes (a will hold at approximately markets in the next several majority). The plan $615 million, less than months. reverses the FCC momentum 1% higher than last year. that appeared to favor the Local TV and radio 38 / FORMAT networks. It could be headed outlets report delayed but CHANGE for adoption this Thursday solid upfront sales for the (March 14). 1991 season. The consistent Broadcast Programing appeal of the home team, International of Seattle last they say, assures continued 21 / TIME WARNER week acquired the assets profitability. But of Drake -Chenault PLAN advertising executives predict Enterprises from that the secret to CBS and Using a combination of Wagontrain Communications Time Warner unveils its cable heavy coaxial cable and fiber system of the future (page 21) ESPN efforts to recoup in Albuquerque, N.M. will optics, Time Warner plans 1990 MLB losses Wagontrain bought the to build a 150- channel cable simply be heavy discounts in company in 1985 from its system in 's questions still unanswered, a generally soft buyers' founders Bill Drake and Gene market in 1991. borough of Queens. It is including what effect new Chenault and later merged being constructed legislation limiting it with the format division of time will have primarily to deliver 40 commercial 33 / PLANNING FOR Dallas -based TM channels of pay per view. on the networks, cable and Programing. This current syndication. A shaky DAB deal gives BPI more than economy and changes in the Radio broadcasters need 850 format affiliates. 22 / TAKEN TO TASK toy industry may also digital audio broadcasting, impact advertising practices. says NAB Executive Vice The era of the NBC "love 42 / KICKING IN President John Abel, to meet fest," which is how most of WITH 'WKRP' rising consumer the network's affiliate 24 / INTV-NATPE expectations. But they need meetings in the past five CONFERENCE MERGER? MTM Distribution has an plan. Abel years have been orderly sold its 1991 -92 first -run explains NAB's blueprint for described, may be over. At a In a meeting between revival of WKRPin establishing terrestrial meeting two weeks ago, INTV officials and (CBS, 1978 -82) in DAB within the next 10 years the mood was grim and many distributors, a syndicator 90 markets so far floated the suggestion that in this "At Large" with affiliates came away WKRP' revival (page 42) decidedly unimpressed with distributors would be BROADCASTING editors. programing and news willing to pay an extra per- foot charge for presentations, questioning the square 37 / IDEIS' STUFF wisdom of NBC's floor space at the NATPE investments in outside convention if that money Lack of funding in the businesses such as cable. would be accepted as a "cash radio marketplace has offer" to INTV to resulted in two casualties discontinue program in the last few weeks: Kid's 24 / CHILDREN'S screenings at its annual Choice Broadcasting UPFRONT '91: NEW meeting. INTV officials are Network, which broadcast on RULES "considering" that WPRD(AM) Orlando and proposal and other 1993 KKDS(AM) ; I he children's TV upfront convention merger talk, and, Kidwaves, which has market will break in a few but NATPE is cool to a again postponed its start-up, weeks with several single -year merger. but whose executives still

4 This Week grmatartiq Mar 11 1111 (representing more than 80% the issue and the change of U.S. coverage), a market - broadcasters' approach to by -market sales approach that the bill make passage likely. has already netted 69 network affiliates out of the 62 / GRAPHIC SCENES growing lineup. According to an MTM Several equipment Distribution executive, manufacturers want to appeal 95% of the station lineup is to cost -conscious commiting to double -runs broadcasters and post - of the sitcom and 80% are production studios in promising prime access graphics, animation, special time slots. effects and weather graphics workstations to be introduced at the 1991 43 CIS DEMO / Baseball 1991 (page 29) NAB exhibition in Las GAINS the weak fourth quarter that reservations" about the Vegas. Advertising agency spoiled the holidays for FCC's proposed annual executives rejoiced last week many Fifth Estaters. user fee. 67 / LEAVING THE Television revenue in the following CBS's sweeps GULF fourth quarter for network, victory. Now that it's a three - 60 / BOUCHER BILL way race, no one network spot, local and syndication Several network has undue leverage at the was up by only 0.8%. For the Representaive Rick correspondents returned negotiating table, they year, TV advertising Boucher is expected to home last week after said. In the key demographic revenue was up 6% to 22.6 introduce legislation spending more than six categories, CBS improved billion. allowing telco entry into weeks in the Persian Gulf. its position across the board, video delivery within the However, many staffers while NBC and ABC were 58 / CALL FOR CABLE next month. The measure stayed as developments in both down. BILL will be similar to the one the region continued to he introduced last year, unfold, including the 49 / ASIAN Some 700 elected city and which contained mysterious disappearance of county officials have restrictions against cross at CONNECTION least 36 correspondents petitioned Congress for subsidization and cross trying to cover post -war Cable sports service Prime legislation aimed at insuring marketing. The Bush unrest in southeastern Network will program and that "consumers receive administration position on Iraq. jointly operate a new high quality, yet affordable, sports channel across Asia. cable service." Among Founded in 1931 as Broadcasting, the Prime, which has the things the municipalities signed INDEX News Magazine of the Fifth Estate. an exclusive deal for the are hoping to accomplish Broadrasting- Telecasting introduced Advertisers Index 86 in 1946. Television' acquired in 1961. channel with Hong Kong - through legislation are access Cablecasting introduced in 1972. At Large based Hutchvision, plans to to cable programing for 33 Broadcasting/Cable introduced in 1989. launch four competitive cable systems Business 54 `Reg U.S. Patent Office. Copyright the -to-six hour 1991 by Broadcasting Publications Inc. Cable 49 daily service late and other multi -channel Incorporating next summer media; a competitive Cablecastings 53 or early fall The Fifth Estate on the AsiaSat I satellite, franchise renewal process; Changing Hands 55 whose footprint reaches municipal rate regulation Classified Advertising 76 TF:I.I:\ ISI()\ more than 40 countries and "within a federal Closed Circuit 6 Broadcasting framework," and consumer Datebook 10 an estimated three billion N Cable potential viewers across Asia. protection standards. Editorials 90 Broadcasting (ISSN 0007 -2028) is pub- Fates & Fortunes 84 lished 52 Mondays a year by Broadcast- Fifth Estater 87 ing Publications Inc., 1705 DeSales SYMPATHETIC 50 / CNRC IDENTITY 59 / Focus on Finance 57 Street, N.W., Washington, D.C. EAR 20036. Second-class postage paid at CNBC has completed For the Record 70 Washington. D.C., and additional of- In Brief 88 fices. Single issue $2.50 except special plans for new weekend and Addressing the National issues S3.50 (50th Anniversary issue International prime time programing, Association of Broadcasters' 65 S10). Subscriptions. U.S. and posses- and it is unlikely it will use Journalism 67 sions: one year S85. two years $160, annual state association three years $225. Canadian and other Masthead 14 any of its newly acquired conference in Washington, international subscribers add S40 per FNN programs the deal Monday Memo 15 year. U.S. and possessions $400 yearly -if Communications for special delivery, $100 for first- class. closes -from either prime Chairman Daniel Inouye told Programing 42 Subscriber's occupation required. An- time or weekends. Radio 37 nually: Broadcasting Yearbook SI 15, radio and TV executives Across the Dial S9.95. Microfilm of Ratings Roundup 48 that "most of us in the Senate Broadcasting is available from Univer- believe free is in Riding Gain 40 sity Microfilms, 300 North Zeeb Road, 54 TVB RECAP TV Ann Arbor, Mich. 48106 (1- 8(0 -521- / Special Report 29 trouble." The senator had 0600). Postmaster, please send address The Television Bureau of even more encouraging Technology 62 corrections to Broadcasting, 1705 De- Top of the Week 19 Sales St.. N.W., Washington. D.C. Advertising (TVB) released words for broadcasters when 20036. 47 1991 by Broadcasting Publi- its 1990 results confirming he expressed "serious Washington 58 cations Inc.

Broadcasting Mar 11 1991 This Week S CLUED (."IRCiTIT

companies HOUSTON apolis parent company, afterwards spin- do not have lock on future ning off Midwest's wFRV -Tv Green of communications, Cable Labs is re- pitch Bay and other smaller properties. New portedly planning construction of face at CBS, Peter Lund, CBG exec- several showcase high-capacity cable In addition to playing hardball on fin - utive vice president, may accelerate systems across country featuring fi- syn, Hollywood's strategists Jack Va- talks between buyer and seller, which ber optics, video compression and inter- lenti and Jerry Leider have been qui- have been going on for long time and, at active services. "It's as much R &D etly trying for past six months to buy least until recently, involved other as it is a showcase," said Bob Thomson, baseball team. MPAA president and bidders. Lund is Minneapolis native, vice president, government affairs, Writ- chairman of Caucus for Producers, and as child appeared on commer- Tele- Communications Inc. When asked Va- ers and Directors, respectively, cials aired on wcco -Tv. if it would be comparable to GTE's lenti and Leider are in process of lining experimental cable system in Cerritos, up partners for bid on Houston Sports Calif., Thomson said: "We would Association, owner of . WASHINGTON not support a cable industry demonstra- Several other locally -led bids are also tion as shallow or as narrow as the expected for Association, which besides Image polishing one in Cerritos." team also owns hotels, Florida real National Associa- estate, interest in regional cable sports tion board will meet this Wednesday, service and long -term lease on Astro- with industry's image problem Vote of confidence dome. Another stumbling block may be among agenda items. Ad hoc public re- New retransmission consent proposal and perception gap between buyers lations committee meets day before (BROADCASTING, March 4) that would seller over team's value. It is believed to take up recommendations, which in- give broadcasters say in who retrans- two are seeking partners in Houston, clude establishment of guidelines for mits their signal is gaining support with- rather than in Hollywood. MSO's concerning number and training in broadcast community. Cox Enter- for public relations personnel, and prises "sees merit" in so- called "I creation of training program to be run by pay /you pay" proposal according to MINNEAPOLIS Community Antenna Television As- its chairman, Jim Kennedy. Cox has dis- sociation. Committee will also view pre- tributed plan to various companies Minnesota man sentations from several ad agen- with both broadcast and cable interests. Within past few weeks talks have cies/PR firms on possible image Proposal would also establish mecha- continued regarding CBS purchase of campaigns, for which industry is ex- nism by which smaller stations would be Midwest Communications. Latest pected to ante up several million dollars. carried on cable's leased access chan- unconfirmed word has CBS issuing In apparently related public rela- nels. stock to pay for WCCO-AM-TV Minne- tions effort aimed at showing telephone LP 1V does windows Next window for LPTV applications April. SWIFT REPLY is expected to open last week of Notice will probably come this week Tele- Communications Inc.'s video editorial endorsing 12 -year limits on if details with Mellon Bank in Pittsburgh congressional terms (TCI compares incumbent congressmen to an "invited are finalized. Commission will leave guest who overstays his welcome ") caught the attention of Democrat Al Swift item on public notice for 45 days (as op- of Washington, a senior member of the House Energy and Commerce Com- posed to normal 30 days) to give ap- mittee. Swift sent a letter to TCI President John Malone characterizing the plicants additional time to prepare since video as "ill informed" and "sloppy." "The juxtaposition of your customers' last window was in December 1989. dissatisfaction with your service and your dissatisfaction with mine is both Although filing windows are usually na- interesting and ironic," Swift said. Moreover, he said, the editorial ignores tional in scope, this one is expected in areas already the fact that the average length of service for House members is "about eight - to prohibit filing urban and -a -half years." Swift said he has heard the argument that the "real target served by multiple signals, and where of this proposed reform are those few who stay long enough to become spectrum is being saved for HDTV. chairmen of major committees like John Dingell, Jack Brooks, Dan Rosten- April 29 is said to be good bet, since kowski and Tom Foley, whose rotation out of Congress would apparently windows usually open on Monday and improve the institution." Swift was offered time to rebut, but is more close following Friday. interested in doing a commentary on TCI rate increases and service "about which I hear so much criticism in my district, using the same metaphor as your LOS ANGELES editorial." TCI's Robert Thomson said the company will review his letter "carefully." Thomson said TCI's polls show 80% of its Bellingham (Swift's Cartoon copy hometown) customers are either "very satisfied or satisfied." Following trend of developing chil- dren's animated series based on prime

Mend Circuit Mdeatiq Mr 11 H!t time characters, Saban Entertainment is developing Pinchot P.I. for ABC based on Bronson Pinchot, star of WHEEL TO GET BUMPY START network's Perfect Strangers. If show is BS's checkerboard late -night action/adventure series, Crime Time after chosen for fall Saturday morning of Prime Time, finally kicks April 2 after being delayed three months due lineup, Pinchot is slated to provide off to reprieve given America Tonight when war broke out in Middle East. Delay, voice -over for animated character however, has not softened resolve of many stations in top 20 markets either to and also appear in live- action wrap- preempt shows or to delay their broadcast. Aside from five O &O's that are arounds for series. Also, word has it carrying lineup live late news, only KIRO-TV Seattle among top 20 that Little Rosie, this season's high -pro- following markets is carrying programs live in post late -news time slot where America file Saturday morning animated se- Tonight had been airing. Of remaining stations, KMGH -TV Denver will decide ries based on prime time character this week whether to carry program, five are preempting lineup entirely and played by Roseanne Barr, will not re- remaining eight top 20 stations are delaying late night broadcast for half -hour turn to ABC's schedule. to midnight EST, the latest stations can run lineup. Stations not carrying Crime Time are WJBK-TV Detroit, WUSA -TV Washington, KHOU -TV Houston, LAS VEGAS -Tv Cleveland and WAGA -TV Atlanta. Carrying lineup but delaying half - hour are KPIX -TV San Francisco, WNEV -TV Boston, KDKW -TV Dallas -Fort Just testing Worth, wcco-Tv Minneapolis -St. Paul, WTVT(TV) Tampa -St. Petersburg, KDKA -TV Pittsburgh, KMOV(TV) St. Louis and KTSP -TV Phoenix. Warner Bros. will test its new Jenny Jones talk show, to debut nationally in fall, on Jones affiliate KVVU -TV Las Simon says chors Pat Ciarrocchi and Dick Vegas. Rusty Durante, general manager Sheeran, according to market sources. KVVU -TV, confirmed station would CBS News correspondent Bob Si- Station is also considering elimina- produce and air show from April 15 to mon, released along with crew on March tion of noon newscast and changing 11 May 24. Test will allow show's pro- 2 following 40 days of captivity by p.m. newscast to faster- paced, less ducers (Bonnie Kaplan serves as execu- Iraqi military, plans to co- author book chatty approach. In other station news, tive producer) to work out bugs in on harrowing ordeal with fellow hos- KYW -TV appears close to agreement format in relative seclusion of non -me- tage and CBS News producer Peter with AFTRA following months of diffi- tered market. In fall, show will be Bluff. Simon and Bluff, along with cult talks. Group W radio stations produced at WMAQ -TV Chicago. During released crew members Roberto Alvarez KYW(AM) and WMMR(FM) reached three - test, KVVU -TV will air show at 10 and Juan Caldera, are currently tak- year agreement with AFTRA on a.m., where it will compete against ing time off from news duties to recuper- Wednesday. Price is Right, To Tell the Truth and ate from experience. Home Show. While in Las Vegas, Jones TYLER will also do one -time -only version of her night club act to benefit local chari- Unwired woes? Drop in interest ty, at request of KVVU -TV. Effect of legislation on children's Controlling ownership of TCA Cable television limiting per -hour commercial TV, Tyler, Tex., has been substantially NEW YORK matter on cable and broadcast TV to reduced. Latest proxy shows that 10.5 minutes on weekends and 12 min- Chairman Robert (Bob) Rogers now Scaled back utes on weekdays may be felt most solely owns 20% of stock, down Cinemax has decided not to go ahead by unwired networks. Since many syn- from roughly 35% last year. Missing with 5% rate increase that was planned dicators of children's programing are 15% is now in hands of ex -wife, for mid -1991, and instead will insti- keeping all their inventory and forcing Louise Rogers, from whom he was re- tute sliding pay scale in which wholesale stations to cut theirs, stations may in cently divorced. Corporation still price for cable operators depends on turn provide unwireds with less time to equally owned by both continues to own number of Cinemax subscribers they sell. Said one industry executive: roughly 5% of MSO serving over have. Standard Cinemax rate card "Unwireds serve as a rate cutter, and if 400,000 basic subscribers. (not including discounts) is $3.20 per demand is so high they can't get rates from stations and demand is low, the month if retail price is under $7. Cin- emax also is in midst of putting together networks squeeze them." new advertising and marketing cam- Pay powwow paign, which could likely be unveiled at Group of senior level MSO market- National Cable Television Associa- tion conference later this month. ing and programing executives have been meeting to find ways to cure ills News moves of pay service category. Executives are Double run KYW -TV Philadelphia, which last year looking at pooling resources to con- In unusual agreement, May 25 prime began testing number of innovative con- duct image campaign -to run on local time airing of Indy 500 Diamond Jubilee cepts for possible revamp of its news avails and be available to all special on ABC will likely be fol- programing, is expected to announce MSO's-that would seek to improve lowed by midnight airing on ESPN, ca- changes within two or three weeks at perceived value of pay services in ble network 80% owned by Capital Group W -owned station. Possible ad- minds of consumers. Group will discuss Cities /ABC. Special will air night before justments may include April debut of its findings at panel session at NCTA ABC telecast of 75th annual car race. 6 a.m. newscast featuring resident an- convention in New Orleans, March 25.

Broadcasting Mar 11 1991 Closed Circuit 7

G ADULT RAMPS. .SON /LETTERMAN.

And they've got the They've got appeal. They've got momentum. HALL/PARTY MACHINE numbers to prove it. Now, the ARSENIO /Letterman team in combination outdelivers The Tonight Show late night's most popular pair, adults 18-34. So, if you're looking for HALL SHOW and the way young adults see it, THE ARSENIO PEEPLES are looking like champs. THE PARTY MACHINE WITH NIA

Source: NTI 1/751 -20351 PATEBOOK

Indicates new listing or changed item. (612) 641 -0268. and co- chairman, National Cable Month, and Brian Roberts, president, Corp., and March 12-American Advertising Federation co- chairman, National Cable Month. Copaca- government affairs conference. Willard hotel, bana, New York. Information: (212) 768 -7050. THIS WEEK Washington. Information: (202) 898 -0159. March 13- "Triple Demo Power," local ad March 12 -Ohio Cable Television Association sales workshop sponsored by A &E, ESPN and March 10-13- Conference of local television annual meeting. Hyatt on Capital Square, Co- Lifetime, basic cable networks, to "demon- ratings for advertisers, agencies, broadcast- lumbus, Ohio. Information: (614) 461 -4014. strate dynamic, innovative and creative ways ers, reps and researchers, sponsored by Elec- in which local advertising sales professionals tronic Media Rating Council. Sheraton Bonaven- March 12-American Women in Radio and Tele- can take advantage of complementary demo- lure, Fort Lauderdale, Fla. Information: (212) vision, chapter, breakfast, "Find- graphics to enhance their sales revenues." 754 -3343. ing Opportunities in Changing Times." Marriott hotel, New York. Information: (212) 572-9832. Charlotte, N.C. Information: Pamela Post, (718) March 10-14 -"Broadcast Journalism," semi- 482 -4119. nar sponsored by Smithsonian National Asso- March 12-American Women in Radio and March 13 -Long Island Radio Broadcasters Asso- ciate Program. Speakers include: NPR's Daniel Television, Oklahoma City area chapter, lun- ciation third annual radio day. Marriott Wind - Schorr and Cokie Roberts, MacNeil -Lehrer'S cheon. Speaker: Mary Hart, Entertainment To- watch Hotel and Golf Resort, Hauppauge, N.Y. Judy Woodruff and CBS's Don Hewitt. Dillon night. Applewoods, Oklahoma City. Informa- Ripley Center, Washington. Information: (202) tion: (405) 478 -6661. March 13-Society of Broadcast Engineers, 357 -4700. chapter IS, seminar, "Present AM and FM March National Academy of Television Arts 13- broadcast transmission systems." Information: March 11 -13 -North Central Cable Television and Sciences, New York chapter, drop -in lun- David Bialik, (914) 634 -6595 Association annual convention and trade show. cheon. Speakers: Terence McGuirk, executive Hyatt Regency. Minneapolis. Information: vice president, Turner Broadcasting System, March 13- 16--Native American Journalists Asso-

MAJOR MEETINGS March 24-27-National Cable Television Asso- meeting. Walt Disney World Dolphin, Orlando, program market for TV, video, cable and satel- ciation annual convention. New Orleans Con- Fla. Information: (703) 739 -5000. lite. Palais des Festivals, Cannes, France. Infor- vention Center, New Orleans. Future conven- mation: (212) 689 -4220. June 11-13- ABC -TV annual affiliates meeting. tions: May 3-6, 1992, Dallas, and June 6-9, Century Plaza, Los Angeles. Oct. 26-29- Society of Motion Picture and 1993, San Francisco. Television Engineers 133rd technical confer- June 13-18 -17th International Television Sym- April 7- 9-- Cabletelevision Advertising Bureau ence and equipment exhibit. Los Angeles. Fu- posium and Technical Exhibition. Montreux, 10th annual conference. Marriott Marquis, New ture conference: Nov. 10-13, 1992, Metro Toron- Switzerland. York. to Convention Center, Toronto. June 1619- Broadcast Pron,otion and Mar- April 15-18-National Association of Broad - Oct. 27-30-Association of National Advertis- keting Executives & Broadcast Designers Asso-

10 Datebook áadasting Mur 11 1191 elation seventh annual conference. including keting workshop. Ramada Resort/Florida Cen- March 25-26 -"The Centralization of Media broadcast management and radio production ter, Orlando, Fla. Information: (212) 254 -4800. Buying in Europe," conference of International workshops. Landmark Inn, Denver. Informa- Advertising Association. U.K. chapter. Marriott March 19- "A Discussion with Mike Wal- lion: (303) 492-7397. Hotel, London. Information: David Hanger, (71) lace," sponsored by 's John 839 -7000. March 14 -16th annual presentation of Com- F. Kennedy School of Government. Center on the mendation Awards, sponsored by American Press. Politics and Public Policy. Wiener Audito- March 26- Advertising Hall of Fame induction Women in Radio and Television. Waldorf- Astoria, rium, Harvard. Cambridge, Mass Information: ceremonies, sponsored by American Advertis- New York. Information: (202) 429 -5102. (617) 495 -8269. ing Federation. Waldorf-Astoria, New York. In- formation: (202) 898 -0089. March 14 -"The Advertising Scene," seminar March 20-Radio Advertising Bureau radio mar- sponsored by Center for Communication. Center keting workshop. Holiday Inn/O'Hare, Chica- March 26- 27- "Women in the Workplace: Op- for Communication, New York. Information: go. Information: (212) 254 -4800. tions and Obstacles," conference for journal- (212) 836 -3050. ists sponsored by Washington Journalism Cen- March 20- "Profits from Diversity: Segmenta- ter. Watergate Hotel, Washington. March 14-15- Radio -Television News Directors tion Strategies for Improving Cable Penetration Association program at First Amendment Con- and Profitability," seminar and dinner meeting, March 27- International Radio and Television gress regional meeting. St. Paul. Information: sponsored by Southern California Cable Associa- Society newsmaker luncheon featuring panel of Penny Parrish, (612) 925 -4636. tion. National Association of Minorities in Cable radio news experts for discussion of war in and Southern California Cable Marketing Council. Persian Gulf. Panelists: Joe Walsh, Westwood March 14-15-C-SPAN invitational seminar. C- Shoreline Sheraton Hotel, Long Beach, Calif. One/Mutual Broadcasting System/NBC Radio: SPAN, Washington. Information: (202) 737- Information: (213) 398-2553. Craig Windham, Unistar Radio Networks; Rob- 3220. ert Benson, ABC Radio Networks; Larry Coo- March 20-National Academy of Television March 15- Deadline for entries in Clarion per, CBS Radio Networks; Steve Swenson, Arts and Sciences. New York chapter, drop -in lun- Awards, sponsored by Women in Communica- WINS(AM) New York; Lou Adler, Eagle Media cheon. Speaker: Lindsay Law, executive pro- tions. Information: (703) 528 -4200. Productions. Waldorf-Astoria, New York. Infor- ducer, American Playhouse, on "Ten Years in mation: (212) 867 -6650. March 15-"Triple Demo Power," local ad the Trenches." Copacabana, New York. Infor- sales workshop sponsored by A &E, ESPN and mation: (212) 768-7050. March 27-National Academy of Television Lifetime, basic cable networks, to "demon- Arts and Sciences. New York chapter, drop -in March 20.21-Illinois Broadcasters Association strate dynamic, innovative and creative ways breakfast. Speaker: Neil Rosini, attorney, on spring convention. Ramada Renaissance, in which local advertising sales professionals "How to Express an Opinion and Not Libel Springfield, Ill. Information: (217) 753 -2636. can take advantage of complementary demo- Somebody." New York Television Academy, graphics to enhance their sales revenues." March 21 -Radio Advertising Biveau radio mar- New York. Information: (212) 768 -7050. Chicago. Information: Pamela Post, (718) 482- keting workshop. Ramada Inn/Airport Freeway, March 27- "Cross Country with Mike Leon- 4119. Dallas. Information: (212) 254 -4800. 31- ard," freelance reporter for NBC, screenings at March 15- Deadline for overseas entries in March 21 -31st annual International Broad- Museum of Broadcast Comrnmtications. MBC, International Radio Festival of New York. Infor- casting Awards, honoring radio and television Chicago. Information: (312) 987-1500. mation: (914) 238 -4481. commercials, sponsored by Hollywood Radio March 28- Illinois Broadcasters Association COI - and Television Society. Beverly Hilton Hotel, Los March War Coverage." lege seminar. Illinois Normal, 15-"Censorship and Angeles. Information: (818) 769 -4313. State University, seminar sponsored by Center for Comnumica- Ill. Information: (217) 753 -2636. tion. Center for Communication, New York. In- March Federal Communications Bar Associ- March 28-Upfront '91, annual syndication formation: (212) 836 -3050. 21- ation monthly luncheon. Speaker: Craig conference for the advertising community, March 16 -Addy Awards presentation, recog- McCaw, president, McCaw Communications. sponsored by the Advertiser Syndicated Televi- nizing excellence in advertising. sponsored by Washington Marriott, Washington. Information: sion Association. Waldorf- Astoria, New York. In- Advertising Club of Metropolitan Washington. (202) 833 -2684. formation: (212) 245 -0840. Sheraton Washington, Washington. March 21- "Commerical Free Speech: Pro- March 28-National Academy of Television March 16- Radio -Television News Directors As- tected by the First Amendment ?" seminar Arts and Sciences. New York chapter, drOp -in lun- sociation meeting in association with OLiahom sponsored by Center for Communication. Center cheon. Speaker: Alan Wagner, Boardwalk En- AP. Tulsa, Okla. Information: Stuart Kellogg, for Communication, New York. Information: tertainment, on "TV Production in the (817) 654 -6333 (212) 836 -3050. 90's...Who's Reaching for the Check ?" Cope - c70aba50.na. New York. Information: (212) 768- March 16- 19- bnstinae of Electrical and Elec- March 22-Broadcast Promotion and Marketing tronics Engineers. National Capital Area Council, Executives regional educational seminar, "Prof- employment opportunity program and semi- itable Promotions." O'Hare Marriott, Chicago. March 29-Deadline for entries in summer nar. Sheraton Premiere and Embassy Suites, Information: (213) 465-3777. John H. Mitchell Student Internship Program Tysons Corner, Vienna. Va. Information: (800) offered by Academy of Television Arts and Sci- 562 -2820 or (in Virginia) (800) 533-1827. March 22- NewsDay '91, sponsored by ences, which includes 28 television internships. Georgia Association of Broadcasters. Georgia Information: (818) 953 -4182. World Congress Center, Atlanta. March 29.30 -13th annual Black College Ra- ALSO IN MARCH March 22-24-Society of Professional Journal- dio convention. Paschal's Hotel, Atlanta. Infor- March 17-22- "Power reporting," seminar for ists- Radio -Television News Directors Association mation: Lo Jelks, (404) 523 -6136. regional convention. Boston Park Plaza, Bos- broadcast journalists sponsored by The ton. Information: Marsha Della-Giustina, (617) March 30- Deadline for entries in 30th annual Pornier Institute. Poynter Institute, St. Peters - 578 -8805, or Emily Rooney. (617) 449 -0400. International Gold Medallion Awards, spon- burg, Fla. Information: Lesly Stevens, (813) sored by Broadcast Promotion and Marketing Ex- 821 -9494. March 23 -11th national conference for Wom- moires. Information: (213) 288-0481. March 17- 22- "Environmental reporting," en in the Businesses of Communications, March 31- Deadline for entries in Dateline seminar for broadcast journalists sponsored Fashion, Beauty and Finance. Speaker: Diane Awards competition, sponsored by Washington by The Poynter Institute. Poynter Institute. St. Sawyer, co- anchor, ABC's Prime Time Live. Ja- Chapter, Society of Professional Journalists. Infor- Petersburg, Fla. Information: Lesly Stevens. cob Javits Convention Center, New York. mation: Pamela Dockins, (703) 685 -2090. (813) 821-9494. March 24 -"Pay- Per -View Olympic Dream: March 18- 21- Supercomm '91, international Getting Started on the Road to Barcelona," conference and exhibition co- sponsored by and "Catching the Fire Behind the Flame: Get- U.S. Telephone Association and Telecommunica- ting Started on the Road to Barcelona." semi- APRIL tions Industry Association. Included will be two nars sponsored by QV Publishing and NBCICableision Pay View separate conferences sponsored by Pacific Per Olympics. Wind- April 1-Deadline for proposals for the devel- Telecommunications Council and Caribbean Tele- sor Court Hotel, New Orleans. Information: Joel opment and production of native American communications Schofield, (207) Council. George Brown Con- 363 -6222. programs for national public television audi- vention Center, Houston. Information: (202) March 24- National Cable Television Associ- ences, sponsored by Native American Public 835 -3100. 27- ation annual convention. New Orleans Conven- Broadcasting Consortium. Information: (402) March 19 -Radio Advenising Bureau radio mar- tion Center. New Orleans. 472 -3522.

Broadcasting Mar 11 1991 Nfakaak 11 WWOR -New York KATU -Portland, OR WJPR- Roanoke KNOE- Monroe KCAL -Los Angeles WTMJ -Milwaukee WOWT-Omaha WPBN- Traverse City WPWR -Chicago WKRC- Cincinnati WAND -Spgfld /Chm WTWO -Terre Haute WGBS -Philadelphia KSHB- Kansas City WDKY- Lexington KMEG -Sioux City

KPIX -San Francisco WCCB -Charlotte WCSH -Portland, ME KBAK -Bakersfield

WBZ- Boston WTVF -Nashville KSPR -Springfield, MO WKBT- LaCrosse WDCA-Washington WYFF -Grnv /Spar /Ash KMSB -Tucson WCBI -Columbus, MS WJBK- Detroit WGNO -New Orleans WDEF -Chattanooga WQRF- Rockford WJW- Cleveland WOTV -Grand Rapids WSBT -South Bend KODE- Joplin /Pitts KPRC- Houston WMC- Memphis WZDX -Huntsville KIMT- Roch /Austin WGNX -Atlanta KAUT- Oklahoma City WISC- Madison WIBW- Topeka WTOG -Tampa KUTV -Salt Lake City KVVU -Las Vegas MTV- Lubbock KARE- Minneapolis WPMT- Harrisburg WEHT- Evansville WLBZ- Bangor KING -Seattle WFLX -W. Palm Beach KCEN -Waco KTUU- Anchorage WSVN -Miami KGGM -Albuquerque WSYM- Lansing WOGX- Gainesville KPLR -St. Louis WOWK- Charls /Hun WCOV- Montgomery WPGX- Panama City KMGH- Denver KJRH -Tulsa WIGS- Savannah WTAP- Parkersburg

KTXL- Sacramento WALA- Mobile WTAT- Charleston WBBJ-Jackson, TN WBAL -Baltimore WSMH -Flint /Sag WEEK- Peoria WGRB -Bowling Green WFSB -Hartford KTAL- Shreveport KADY -Santa Barbara KLST -San Angelo

WCPX -Orlando WTVR- Richmond WTVM -Columbus, GA KOIA- Ottumwa WISH -Indianapolis WHO -Des Moines WTWC -Tallahassee KTVH -Helena

KLFY- Lafayette, LA WGOT- Manchester

And Others.. . ALL NEW EPISODES FOR ALL 1991!

IN CINCINNATI

C. Advertising Sales: AONMG MTM. fCTI MEDIA GROUP TELEVISION DISTRIBUTION Broadcasting , Founder and Editor Sol Taishoff (1904-1982) spring conference (see listing above). Wash- ington. Information: 1705 DeSa /es Street, N W. Washington. D C 20036 ERRATA (202) 457 -4900. Phone 202-659 -2340 Edtonal Fax: 202-429 °Administrative Fax Women -0651 April 9-American in Radio and Televi- 202331-1732 oAdverrising Fax 202 -293.3278 sion. New York Gerald Udwin is vice chairman of City. Chapter, breakfast, "Media Issues-Some Hot, Some Not." Marriott National hotel, Press Foundation (NPF), New York. Information: (212) 572 -9832. Lawrence B. Taishoff, puba5her not NPR as identified in March 4 April 9- "Winning New Business," seminar Editorial In Brief- photo caption. sponsored by American Association of Advertis- Donald V. West, editor ing Agencies. Hotel Nikko, Chicago. Informa- Mark K. Miller, managing editor. tion: (212) 682 -2500. Harry A. Jessell, senior editor Kira Greene. John S, Eggenon, ass,stant managing editors 1 April 9-10- "Living with the New Clean Air April -- Deadline for entries in Mencken Susan J. Dillon, associate editor Awards for "outstanding writing and cartoon- Law: Costs vs. Benefits," conference for jour- Washington ing that illustrates human rights issues, ex- nalists sponsored by Washington Journalism Man Stump, Kim McAvoy, A. Adam Glenn (internal,onal) poses governmental abuses of power and Center. Watergate hotel, Washington. Informa- associate editors champions, defense of individual rights," tion: (202) 337 -3603. Randall M. Sukow (technology). Peter D. Lambert, sponsored by Free Press Association. Informa- assistant editors April 9-11 -Cable Television Administration and Patrick J. Sheridan, Janet Sullivan, staff ostlers Mencken Awards, tion: P.O. Box 15548, Co- Marketing Society service management master Marsha L. Bell, editorial assistant lumbus, Ohio, 43215. course. Chicago. Information: (703) 549 -4200. David R. Boruckl, art director April 2 -Radio Advertising Bureau radio market- Todd F. Bowle, editorial production supervisor April 10- Presentation of RadioBest Awards. Denise P. Smith, production. ing workshop. Ramada Inn /South Denver, sponsored by Twin Cities Radio Broadcasters New York Denver. Information: (212) 254-4800. Association. Minneapolis Convention Center, 630 Third Ave . 100 1 7 212- 599.2830.Fax 212. 599-2837 April 3 -Radio Advertising Bureau radio market- Minneapolis. Information: (612) 544-8575. Geoff Foisle, chie! correspondent ing workshop. Benson Hotel, Portland, Ore. Stephen McClellan, core! correspondent (programing) April 10- 13-National Broadcasting Society. Al- Lucia Cobo. 'ado edict (East Coast) Information: (212) -4800. 254 pha Epsilon Rho. 49th annual convention. Sher- Rich Brown, Joe Flint, Sharon D. Moshavi, staff writers aton Universal Hotel, Los Angeles. Information: Hollywood April National Academy 3- of Television Arts G. Richard Gainey, (803) 777 -3324. 1680 N Vine St . 90028. 213-463.3148, Fax 213- 463 -3159 and Sciences, New York chapter, drop -in lun- Steve co., assistant editor. cheon. Speaker: Laurence Caso, executive April 11 -55th annual Ohio State Awards ban- Mike Freeman, staff writer. producer, As the World Turns. Copacabana, quet and ceremony, sponsored by Institute for Reed E. Bunzel, radio editor (West Coast). 408-625 -3076 New York. Information: (212) 768 -7050. Education by Radio -Television. Columbus, Ohio. National Press Club, Washington. Information: Business April 4 -Radio Advertising Bureau radio market- (614) 292 -0185. Kenneth W. Taishoff, general manager ing workshop. Ramada Hotel/Fisherman's Philippe E. Boucher, controller April 11 -Forum on digital audio broadcast- John M. Arena, assistant controller Wharf, San Francisco Information: (212) 254- Tracy Henry, systems manager 4800. ing, sponsored by Annenberg Washington Pro- Albert Anderson, office manager gram. Annenberg office, Willard Office Build- Poli F. Noyes, personnel administrator April 4-5--International Radio and Television So- ing, Washington. Information: (202) 393 -7100. Rhonda Moore, accounting assistant cier S eighth annual minority career workshop. Advertising Viacom Conference Center, New York. Infor- April 11-National Academy of Television Arts and Sciences, New York chapter, drop -in lun- Washington mation: (212) 867 -6650. 202- 659 -2340 cheon. Speakers: Phil Beuth, president, early Robert 5 (Skip) Tash, VP advertising sales April -NATPE Educational Foundation region- morning and late night TV, ABC-TV, and Jack Doris Kelly, sales service manager al seminar. Sessions: "Reading and Righting Reilly, executive producer, ABC's Good morn- Mitzi Miller, classified advertising manager the Ratings" and "Beaking Up and Making Up: ing, America, present: ' -An Update on Morning New York Current Affairs Between Local Stations and Television." Copacabana, New York. Informa- 212599-2830 Cable." Chicago. Information: (213) 282 -8801. Joseph E. Ondrick East Coast regional sales manager tion: (212) 768 -7050. Randi B. Teitelbaum, sales manager. Sandy Bacchus, advertising assistant April 5.7- "Urban Growth and Poverty in the April 12- Deadline for entries in Vanguard Lewis Edge 8 Associates (Southern regional and East Economy," economics conference for journal- Awards, sponsored by Women in Communica- Coast ists tions, for "companies and equipment) 609-6837900. fax 609- 497-0412 Sponsored by Foundation for American Com- organizations that Dave Berlyn 8 Associates: 914. 631$468. munications, Ford have taken actions and instituted programs to Foundation and Atlanta Jour- Hollywood nal and Constitution. Colony Square Hotel, advance women to positions of equality within 213. 463 -3148 Atlanta. Information: (213) 851 -7372. that company or organization," Information: John R. Russel, West Coast regional sales manager. (703) 528-4200. Sandra Klausner, editorial.advemsing assistant. April 6-Radio-Television News Directors Associ- Schm 8 Associates (Western equipment and engmer 3 393 -9785. lax 213- ation region -five super regional conference in April 12- "Radio Advertising: A Journey ' 393 -2381 conjunction with Northwest Broadcast News Asso- Through Sound," seminar sponsored by Center Circulation ciation. Minneapolis. Information: Penny Par- for Communication. Speaker: Bud Heck, presi- Kwentin K. Keenan, cr.::.:ar,on manager rish, (612) 925 -4636. dent, Radio Network Association. Center for Patricia Waldron, data entry manager Communication, New York. Information: (212) Aretha L. Williams, Maureen Sharp, Thomas Simms, April 6- Second annual Pennsylvania area re- 836-3050. Wayne Byers, Circulation assistants gional conference of National Association of Col- Production lege Broadcasters. Luzerne April 12 -"On Location at WINS Radio: News County Community Harry Stevens, production manager College, Nanticoke, Pa. Information: Ron Around the Clock," seminar sponsored by Cen- David N. Whitcomb', publishing Consultant Reino, (717) 821 -0932, or Carolyne Allen, ter for Communication. WINS, Center for Com- (401) 863 -2225. munication, New York. Information: (212) 836- Corporate Relations 3050. Patricia A. Vance, director April 7- 9-Cabletelevision Advertising Bureau Catherine F. Friday, secretary lo the not,sner 10th annual conference. Marriott Marquis, New April 12- 13- Society of Professional Journalists York. Information: (212) 751 -7770. and Radio- Television News Directors Association The Broadcasting Yearbook "super regional" conference (Oregon, Wash- David Seyler, o- nager April 9 -NATPE Educational Foundation region- ington, Montana, Idaho, Alaska). Marriott Ho- Francesca Tedesco. assistant manager al seminar. Sessions: "Reading and Righting tel, Portland, Ore. Information: Joseph A. Esser. ;asociate editor Carol Riha, Amy Thewes. Angela Callahan, Melinda Crossley, the Ratings" and "Beaking Up and Making Up: (503) 228 -2169 or (503) 645 -6386. Current Affairs Between Local Stations and April 12-14- "TV News: The Cutting Edge," Advertising Representative Cable." Washington. Information: (213) 282- 8801. sponsored by Scientists Institute for Public Infor- Japan (06) 925 -4452. lax. (06)925 -5005 mation. Bloomingdale, Ill. Information: Barbara April 8-11- Electronic industries Association Rich, (212) 661 -9110. Broadcasting Publications Inc. spring conference. Washington. Information: April A Times Mirror Business Publication (202) 457 -4900. 12- 14--National Association of Black Owned Broadcasters 15th annual spring Broad- April 9- Electronic industries Association go- cast Management Conference. Las Vegas Hil- Lawrence B. Taishoff, president vernment/industry Kenneth W. Taisho% senior rice president. dinner, during association's ton, Las Vegas. Information: (202) 463-8970. Donald V. West, senior rice president. Philipps E. Boucher, vice president

14 MNYeBk áedrnNrg Mr I1 1191 MOM)Y MFL%IO

A bankruptcy commentary from Lewis J. Paper, partner, Keck, Mahin & Cate, Washington

Bankruptcy. It used to be a term lender in doubt as to how much, if any- that concerned only relatively few thing, it will ultimately collect. Given companies throughout the coun- these risks, it is sometimes more remu- try. Times have changed. More and nerative for a bank or other lender to more companies, including many broad- take a small loss before any bankruptcy cast stations, are now contemplating the petition is filed than to find itself listed kind of financial nightmare that always as a creditor in a bankruptcy proceeding seemed to happen to someone else. that could take years to conclude. More competition, smaller pools of ad- Fifth, if drastic and immediate action vertising dollars, increased costs, higher is necessary, consideration should be debt service and lower station values - given to a universal agreement among these and other factors are now making creditors that would result in a reduction many broadcast station owners think of each creditor's claim. The station about the unthinkable. owner could advise each creditor of the Bankruptcy is certainly not a goal for imminence of bankruptcy and the need the motivated broadcast owner or a wel- to reduce debt to survive. come development for those who have the lender is deemed to be an "insider," Sixth, although a station owner can financed the acquisition of a broadcast in which case the "reach back" extends profit from the guidance of its lender and station. Nonetheless, if and when the to one year prior to the filing of the other creditors, the station owner should prospect of bankruptcy looms on the ho- bankruptcy petition). never relinquish control of station opera- rizon, there are certain measures that Third, in developing a workout strate- tions to the lender or any other creditor. should be considered to minimize the gy, both the owner Seventh, if bank- risk of a bankruptcy petition being filed and the lender ruptcy appears un, or, if one is filed, to make the ultimate should avoid secret "If bankruptcy looms avoidable, it may be outcome more pleasant for broadcast agreements that re- useful for the sta , station owners and those who have pro- sult in undue favor- on the horizon, there tion owner and the vided financing to them. itism for the lender are certain measures lender, as well as First, it is usually advisable for the in the payment of other primary credi- station owner to share information with station debts. The to minimize the risk tors, to discuss a re- the lender if and when bankruptcy ap- appearance of fa- and make the organization plan pears to be a real possibility. In most voritism increases that can be pro- cases involving banks and other finan- the risk of another outcome more posed to the bank- cial institutions, loan agreements already creditor filing an in- pleasant for station ruptcy court. There require the station's owner to provide voluntary petition are sure to be some periodic information on the station's fi- for bankruptcy, par- owners and those obstacles in com- nancial affairs. Although clever account- ticularly if the other who have provided pleting this task. A ing can sometimes mask problems, that creditor is a second - reorganization plan is not always a prudent course. The lend- tier lender con- financing." is likely to include a er is likely to learn the truth eventually, cerned about being repudiation of and foreknowledge may enable (if not en- squeezed out. Fourth, if it appears that a leases and other contracts that are overly courage) the lender to assist the station workout would require a lender to accept burdensome, a result that will obviously owner in a workout that will enhance the risks that it would find unacceptable, antagonize the creditors holding those station owner's ability to survive the eco- both the station and the lender may want leases and contracts. Nonetheless, if a nomic downturn. After all, most lenders to seek out an investor who would be reorganization plan can be developed would prefer decreased payments on debt prepared to purchase the note or other before any bankruptcy petition is filed, service over a longer period of time than a debt instrument at a discount, either less time and cost will be required to bankruptcy that will jeopardize the entire solely as an investment or as part of a complete the bankruptcy process and get outstanding balance. transaction to acquire the station. In an the station back on its feet. Second, to make any decreased debt ideal world, of course, no lender wants The imminence or institution of a service more palatable to the lender, to accept less than what it loaned to the bankruptcy petition may seem like the consideration should be given to increas- station owner. But few lenders want to end of the world for any prideful station ing the lender's security for the loan. see their debtors in bankruptcy. The fil- owner. But, in the immortal words of This is not as easy as it might seem. The ing of the bankruptcy petition will en- Yogi Berra, "It ain't over till it's over." Bankruptcy Code can require a lender to able the station owner to immediately With careful planning, some creativity disgorge any funds or any security the cease making payments, require the and a little luck, station owners can sur- debtor provides to cover an existing un- debtor to absorb the cost of lawyers and vive with their business intact and a bet- secured debt within 90 days prior to the other professionals needed for the bank- ter sense of how to avoid the pitfalls of filing of a bankruptcy petition (unless ruptcy process and generally leave the bankruptcy.

iroadrasting Mar H1 1991 MMN MOM IS This acement is neither an offer to sell nor a solicitation of an offer to buy any of these Securities. The offer is made only by the Prospectus and the related Prospectus Supplement.

$150,000,000 COMCAST C O R R D R AT I O N

R

7% Convertible Subordinated Debentures Due 2001 Interest payable February 27 and August 27

Convertible into (lass A Special Common Stock of the Company on or before February 27, 2001, unless previously redeemed, at a conversion rate of 54.368 shares per $1,000 principal amount at maturity (representing a conversion price of $18.393 per share), subject to adjustment in certain events.

Price 90% and Accrued Interest, if any

Copies of the Prospectus and the related Prospectus Supplement may be obtained in un State from only such of the undersigned as may legally offer these Securities in compliance with the securities laws of such State.

MORGAN STANLEY & CO. Incorporated DONALDSON, L UFKIN & JENRETTE Securities Corporation LAZARD FRERES & CO. February 25, 1991 This announcement is neither an offer to sell nor a solicitation of an offer to buy any of these Securities. The offer is made only by the Prospectus and the related Prospectus Supplement.

2,300,000 Shares COMCAST CORPO RATION

R

Class A Special Common Stock

Price $135/8 a Share

Copies of the Prospectus and the related Prospectus Supplement may be obtained in any State from only such of the undersigned as may legally offer these Securities in compliance with the securities laws of such State.

MORGAN STANLEY & CO. Incorporated DONALDSON, LUFKIN & JENRETTE Securities Corporation LAZARD FRERES & CO.

BEAR, STEARNS & CO. INC. ALEX. BROWN & SONS A. G. EDWARDS & SONS, INC. Incorporated PAINEWEBBER INCORPORATED SMITH BARNEY, HARRIS UPHAM & CO. Incorporated HANIFEN, IMHOFF INC. JANNEY MONTGOMERY SCOTT INC. KEMPER SECURITIES GROUP, INC.

LEGG MASON WOOD WALKER MORAN & ASSOCIATES, INC. NEUBERGER & BERMAN Incorporated Securities Brokerage February 25, 1991 n the road to NAB, 1991.

e Februery_SA._ çarelli!es e Feb ene 25 T-an m!tter March_d,Çárnár_e. c M=1:11 11 r °. Effccfz. March 18 - Radio,

March 25 - High Definition Television.

April 1 - Videotape.

April 8 - NAB Advance.

April 15 - NAB Convention. April 22 - NAB Wrap -up.

For the third consecutive year, Broadcastingfi takes you 'on the road" to Six weeks and through the NAB Convention. Each week, we'll track the 1991 that can pretty product introductions and new technology. And each week, our exclusive much make your travels will update the issues that manufacturers and the decision - makers who sign the checks will be talking about. Broadcastingw...uniquely whole year. equipped to take you on the road to NAB, 1991. Broadcasting Positioned for the next 60 years. TOP OF THE WEEK

FIN -SYN LOOMS AS DISASTER FOR NETWORKS Barrett comes up with turnaround proposal that attracts Marshall and Duggan as second and third votes; Sikes and Quello will oppose

Srnce arriving at the prime time access the FCC in rules, which limit the September of amount of network 1989, FCC Commis- programing affiliates sioner Andrew Bar- may carry in prime rett has taken a pas- time. sive role on most D The rules contain issues before that no sunset, but four - agency, including re- and -a -half years after form of the financial they go into effect the interest and syndica- FCC would be tion rules. No more. obliged to review Last week he took the them with the pur- point with a plan that pose of determining attracted an instant whether they should majority and seemed be repealed. to dash the hopes of Hollywood inter- the television net- ests, for the most works' for a solution part, felt they came that would free them out with more than from a 2l -year bond- expected and seemed age. content to live with The networks, the plan. "It's not ev- which worked hard erything the networks for repeal or some- FCC Commissioner Andrew Barrett, who had kept his counsel on tin -syn for months, wanted," said Jerry thing close to it, were took over leadership on the issue with a last -minute proposal that could carry the day. Leider, chairman of stunned by news of the Coalition to Pre- the plan, which leaked from the FCC from non -prime -time programing, but serve the Financial Interest and Syndica- last Thursday shortly after Barrett circu- continues to bar networks from first -run tion Rule. "It's certainly not everything lated it to his colleagues. "This is a syndication and from syndicating off- we wanted. But I have a feeling this is a salting of the earth," said one network network prime time programs other than compromise that will be looked at in a executive. We would have been better those produced "in- house " -a term re- couple of years as fair." off under the existing rules." defined to include foreign co- produc- Leider expressed some disappoint- Even before the Barrett proposal is tions. ment that the rules did not cap the num- scheduled to come to a vote this Thurs- D The proposal would limit in -house ber of in -house made -for -TV movies day (March 14), the networks were pre- productions (now including foreign co- and miniseries the networks could put on paring for appeal. There will be petitions productions) on the prime time schedule their schedules, but was pleased that the for reconsideration at the FCC, said one to 40%. Although the networks would safeguards on network negotiating lever- network source: "One also looks for- be allowed to syndicate in -house shows age and syndication "had some teeth in ward to one's day in court." domestically and internationally, their them." The plan's major elements: domestic syndication would be subject Independent television stations also D It would allow the networks to ac- to anti -warehousing, anti -affiliate favor- looked like winners. "It's certainly bet- quire financial interests in prime time itism and reporting "safeguards." ter than the staff draft," said David programing, but only if they agree to D The new rules would apply to any Donovan, vice president, legal and leg- limit the initial network licensing term to network that offers at least I I hours of islative affairs, Association of Indepen- no more than two years. According to prime time programing and has 100 af- dent Television Stations. "We are grate- FCC sources, the condition is intended filiates. However, emerging networks ful to those commissioners who have to mitigate the undue leverage Barrett would have two years from the day they insisted that the legitimate concerns of and others believe the networks have in become subject to the rules -that is, ex- independent stations be addressed." their negotiations with outside program ceed the 11 /100 threshold -to divest Donovan said he remains "troubled" producers. syndication rights and their affiliates about allowing networks to syndicate D It would drop all fin -syn restrictions would have two years to comply with their in -house productions. The anti-

Broadcasting Mar 11 1,91 Tsp if 1h. Wish l warehousing prohibition, even with the "presumption stuff, isn't very helpful," he said. Speculation mounted late last week that Quello may pull the item from the meeting agenda -a prerogative each commissioner enjoys. Such a move would give all parties a chance to argue the merits of the Barrett proposal with the commissioners and their staff. The FCC's so-called "sunshine" rule pro- hibits pan tes from contacting FCC offi- cials the week prior to the vote. "We are troubled and concerned by reports of a complicated new plan that we have no chance to comment on," said Mark MacCarthy, vice president, government affairs, Capital Cities /ABC. "It appears to regulate new areas that the commission has not regulated be- to find a third vote. creatively controlled by the networks. fore. It needs further study and atten- As of last Friday, Commissioners To protect independent stations from tion. We fear it may have unintended Sherrie Marshall and Ervin Duggan networks withholding in -house pro- consequences that have not been fully were said to support the new plan, giv- grams from the syndication market understood and evaluated." ing Barrett and his plan their needed (warehousing), the proposal would re- "If true, the proposal represents a three -vote majority. Indications were quire network -syndicators to offer pro- cobweb of reregulation, which effective- that Sikes and Quello, who favor greater grams within four years of their net- ly protects a $5.5- billion worldwide syn- liberalization of the rules, were prepared work debut or within six months of the dication business controlled by a half to dissent in whole or in part. end of their network run, whichever dozen foreign and domestic studios from Marshall stopped short of publicly comes first. competition with the three most likely committing her vote to the proposal. Also for the sake of independents, the U.S. entrants," said Joe Rutledge, "Barrett came out with a reasonable, proposal prohibits network -syndicators NBC's vice president, corporate com- thoughtful mid -range proposal that de- from favoring their owned -and -operated munications. serves serious consideration," she said. stations and affiliates in the sale of pro- According to another network execu- Duggan took the same tack. "Andy grams. It creates a presumption of favor- tive, the plan encourages networks and Barrett has made a valuable contribution itism if a networks sells a show to more production studios to merge. "It's now to the debate," he said. "It's the closest than 40% of its affiliates and O &O's. the only way to get into the production proposal to my favored outcome." As a final safeguard, the proposal re- game," he said. "It encourages net- That Marshall and Duggan signed on quires networks to produce and put in work- studio combinations, drives out in- to the Barrett proposal is no surprise. files at their O &O's semi- annual reports dependent producers and forces produc- Both are said to have contributed ideas listing in -house productions and foreign tion off shore- exactly all the things you to it. However, it does represent less co- productions, programs in which they would have thought this commission protection for Hollywood than either have a financial interest and programs would have been opposed to." Marshall or Duggan would have liked. they syndicate or in which they hold the The biggest loser may have been the Both wanted much tougher safeguards syndication rights. network that persuaded the FCC to take against undue network leverage in pro- In an effort to pick up a third vote for up fin -syn early last year: Fox. The rules gram negotiations. Duggan would have the staff's three -year sunset, Quello would apply to Fox and force it either to preferred to preserve the total ban floated a variant of it early last week. reduce its prime time schedule to fewer against networks entering the syndica- Under it, the networks could acquire fi- than 11 hours or begin weaning itself tion business. nancial interest and syndication rights to from the syndication business. "We are "This isn't over yet," said Quello. 50% over four years. After that, the doing our best not to react to speculation "There might be some give and take on FCC would review what has happened and press reports," said Preston Padden, this thing. But whether it's going to be under the 50% cap and decide to retain senior vice president, affiliate relations, enough to stop me from dissenting is the cap or eliminate it. Fox. "We'll react to what the agency problematical." Quello had no comment To guard against favoritism by net- does." on talk of his postponing action on the work- syndicators, the Quello plan pro- The Barrett proposal and its strong vote. poses an open bidding process for off - prospects for adoption come not only as As details of his plan dribbled out of network programs in syndication. a bitter disappointment for the networks, the commission, Barrett took off for the In backing the regulatory new set of but as a surprise. Their hopes of winning Virgin Islands last Friday morning rules, Barrett, Marshall and Duggan are significant relaxation of the rules soared (March 8), where he was expected for bucking the White House, which, when the White House expressed inter- the wedding of a friend and was unavail- through its Council of Economic Advis- est in having the rules gutted and the able for comment. ers, criticized the rules. But a White FCC circulated a plan that would have Although the proposal expands the House source told BROADCASTING the sunset the rules in three years (BROAD- definition of "in- house" to include for- White House was not currently contem- CASTING, Feb. 25). That plan had the eign co- productions, it also toughens it plating getting involved. However, the solid backing of FCC Chairman Alfred by requiring that domestic in -house source added, "we are observing with Sikes and Quello. But they were unable shows be wholly owned, financed and interest." -Mt

Mt* of the Week keelmtty N 11 H!1 TW'S PLAN FOR QUEENS: 150 CHANNELS, 40 OF PPV Company unveils scheme using combination of coax and fiber to double system's channel capacity with I ghz bandwidth

Time Warner gave the state of the art in cable system design a major push forward last week, unveiling plans to double the capacity of its 75- channel system in Queens to 150 chan- nels (an unprecedented 40 channels of PPV) using fiber optics in the system's backbone. The company's current Queens system-with 270,000 subscrib- ers -plans to have the new system pass 10,000 Queens homes by the end of this year. The company said it will double its channel capacity using a combination of coaxial cable and fiber optics capable of achieving a bandwidth of l ghz (1,000 mhz). The announcement drew both Presi- dent and co -Chief Executive Officer Nicholas J. Nicholas and Chairman and co -CEO Steve Ross. Nicholas claimed the system, which is already one of the most state -of-the -art in the country, will be "the world's most advanced cable system." The existing coaxial cable already is capable of handling 150 channels, said Nicholas. That coax, running the last mile into the home, will remain in place, while fiber will be put into the trunk Time Warner Chairman and co-CEO Steven Ross with diagram line. Nicholas said upgrading the of 150 -channel interactive cable system. Queens system to 150 channels would cost about $100 per subscriber. The cost within Time Warner and the industry. present and had few specifics on pro- of upgrading an average system with 35 The 40 channels is the first step in a graming caused some observers to won- channels to 150, as opposed to 75 chan- major assault on the $14 billion home der if the company had another agenda nels, would have only cost an additional video industry. Time Warner would for making the announcement. Several 10% to 20%, he said. stand to gain both as a cable system reasons might exist, including the com- The technology Time Warner is using operator and movie producer if it cut pany's search for equity investment in isn't so new. The fact that coaxial cable significantly into that pie. its cable operations, regulatory activity is capable of handling 150 channels "is Time Warner executives say they will affecting rate regulation and telco entry, a fact people just haven't been aware have no problem filling the rest of the and finally, the fiber optic strategy of the of," said Gerald Levin, Time Warner's channels, and emphasized narrowcasting rest of the industry. Ross downplayed vice chairman. "We're not creating a will be the key to the new programing, any connection between the channel ex- new technology. We're just knitting it with more ethnic and local services. Of pansion and the regulatory activity, say- together differently." the 10,000 homes the system will initial- ing the former had "no particular mes- All this is being done without video ly pass, Time Warner expects 4,000 to sage" for the latter. compression, said Nicholas, although 5,000 subscribers -the current penetra- According to Gus Hauser, chairman, when that happens, the system will be tion rate is 43%. It hopes to pick up not Hauser Communications, "This is a ma- capable of transmitting 600 to 1,200 only existing cable subscribers, but new jor demonstration by the cable industry channels. subscribers with the additional program- that if it is permitted to proceed and not With PPV taking up 40 of the new ing. Other features of the system will be interfered with by government regu- channels, the system will be left with 35 include interactive programing, such as lation, it has the ability to respond to the new channels to program, although it electronic banking, educational pro- challenge of the marketplace by provid- has not yet come up with a packaging or graming and "voice interactivity" with ing more and better service." pricing scheme. The 40 PPV channels personal computers, utilities and appli- Nicholas took the opportunity to say a will be allotted to showing 10 PPV ti- ances. Said Ross: "They will all be driv- few words about telcos getting into the tles, allowing each movie staggered start en by this wire." But the three execu- cable business. He said the telco's twist- times. That setup has long been the tives were short on specifics about any ed copper pair wired directly to the dream of Warner Bros. Pay TV Presi- of the new programing. home is incapable of transmitting video, dent Ed Bleier and leading PPV disciple The fact that the top executives were unlike coaxial cable. He said it will cost

Broadcasting Mar 11 1991 Top of the Week 21 the cable industry $3 billion to $4 billion band amplifier, is the other new piece of Jim Chiddix, American Television & to rewire systems for 150 channels, as technology playing a significant role. It Communications, senior vice president, opposed to a price tag of $250 billion to amplifies and combines optical signals engineering and technology. But, he $500 billion for the telcos. on three fiber lines, and combines them said, while the fiber optic trunking is Time Warner has not chosen a manu- into I ghz that is adaptable for the coaxi- made possible by existing revenue possi- facturer for the equipment it will need, al cable. The fiber node is not a radically bilities, "most obviously pay -per- but is negotiating with several compa- new technology, but the idea of combin- view," future enhancements to the sys- nies and will likely choose more than ing the fiber node with the amplifier is a tem, such as fully- switched video one, said analyst John Reidy of Smith new twist. Time Warner is also going to services, will likely be added "step by Barney. Edward Horowitz, senior vice require converters capable of 150 chan- step," with some of them not arriving president, Viacom International, said nels, and which offer on- screen channel until the end of the decade. while manufacturers have been working identification. Time Warner says it does not want to on equipment necessary to go up to I Time Warner hopes to expand the en- be the only cable system using the com- ghz for the past year or two (specifically hanced channel capability further into bination of fiber and coaxial to expand the split band amplifier, which amplifies New York City and into its other sys- channel capacity. "We have not tried to signal strength and provides two -way tems, but gave no specific timetable. It create anything proprietary," said Joe communication), no breakthroughs have also hopes at some point to have video Collins, ATC chairman and CEO, "We been announced. switches that allow individual program- want to push the industry to go in the The fiber node, along with the split ing to be sent to individual homes, said same direction. iF

NBC AFFILIATES AIR CONCERNS IN WASHINGTON Prime time slippage, FNN buy in wake of network cutbacks, are among concerns expressed following meeting with network officials

Is NBC cutting its budget and jobs to board of governors, said the atmosphere about. "I wouldn't want our sales peo- finance its forays into the cable busi- of the meeting was tainted perhaps by ple going out on the street with anything ness? And if so, given the declines the current poor business climate for that looked liked that," said Smith. the network has suffered in various day - both stations and networks. "Given that Others said a lot of concern was ex- parts recently, is the company taking its scenario, the words were a little sharper pressed when Littlefield said the net- eye too far off the core network busi- than they normally would have been," work would be doing a lot of experi- ness? he said. menting with new shows and time Those were some of the tough ques- As it happened, the meeting convened period switches this spring. "A lot of us tions that NBC station affiliate execu- the day that FNN accepted NBC's bid to feel that strategy hurt us badly in the tives posed to network officials at an buy the beleaguered financial news ser- May book last year," said one affiliate affiliate meeting in Washington two vice. "As both an affiliate and a mem- source. "Things were moved around so weeks ago. Affiliates also expressed ber of the affiliate board, I'm concerned much the audience couldn't find the concern about the network's continuing when NBC was putting out over $100 shows." Littlefield responded, sources slide in prime time, and said they were million to add FNN to CNBC, and at the said, that the network would make an very unimpressed with what a number of same time is talking about affiliate com- effort to have the scheduling moves executives at the meeting described as a pensation cuts and NBC network reduc- completed several weeks prior to the lackluster presentation by NBC Enter- tions," said Smith. "It raises the ques- start of the May book. tainment President Warren Littlefield. tion, are they paying attention to the Several affiliates said a highlight of The presentation, they said, seemed to core network business ?" the meeting was a videotape in which provide few clues as to the network's In response, one high -level network Brandon Tartikoff, chairman, NBC En- strategy for improving the situation. executive countered that the FNN bid tertainment Group, reported he was back Reaction to NBC News President Mi- was a "relatively modest amount" that at work full time and was committed to chael Gartner's presentation was mixed. will hopefully foster an alternative reve- doing what has to be done to strengthen He drew criticism from some affiliates nue stream. "Affiliates in diversified the network's position. "That allayed who suggested the news division seemed companies know how this works," the some of the concerns," said one station content with Today's second -place per- executive said. "You don't make an ac- executive in attendance. formance. Affiliates also expressed an- quisition on the cable side and not buy "Nobody is suggesting anything ger at the network's insistent promotion an access show for 7:30 p.m." negative about Warren. But when he of NBC Nightly News' expanded edition Smith and other affiliates were critical was named entertainment president, for coverage of the Gulf War at a time of Littlefield's presentation, which a everybody was pretty well assured that when many stations could not carry it network source said was intentionally Brandon would still be a major player, due to commitments to carry syndicated pared of all "bells and whistles" to save that Warren would not just be thrown programing in prime access. money. The only visual Littlefield used in there to sink or swim on his own. Bob Smith, executive vice president was a black and white overhead projec- People believe in Brandon and what he and general manager, WCYB-TV Bristol, tor, which indicated what daypart the has accomplished over the years," he Va., and a member of the NBC affiliate entertainment president was talking added. -m

Ti Top of the Week indmtig Mar 11 1991 THREE -NETWORK, 4th quarter TV network revenue: '90 vs. '89 FOURTH -QUARTER (Add 000) SALES DIP 3 %;

GAIN FOR YEAR Revenue from dient- supplied programing

Fourth quarter '89 $6,008 SO SO 5461 SO 52,941 $0 $9,410 For full year, networks Fourth quarter '90 3,359 0 0 380 0 3,079 0 6,818 record total net revenue % change -44.09% NA NA -17.57% NA 4.69% NA -27.55%

gain of 3% over 1989 All other gross revenue from time sales Fourth quarter '89 1,140,227 104,840 73,703 293,001 68,271 649,052 229,506 2,558,606' Fourth quarter '90 1,101,886 94,832 75,674 295,146 65,280 643,137 210,694 2,486,649' Combined revenue for the ABC, % change -136 -955 2.67 0.73 -4.39 -0.91 -8.20 -2.81 CBS and NBC television networks declined roughly 3% in the last Total gross revenue from time sales quarter of 1990, the outcome of a disas- Fourth quarter '89 1,146,235 104,840 73,703 293,462 68,277 651,993 229,506 2,568,016 trous scatter market wiping out earlier Fourth quarter '90 1,105,245 94,832 75,674 295,526 65,280 646,216 210,694 2,493,467 upfront gains made on a majority of the % change -3.58 -9.55 2.67 0.70 -4.39 -0.89 -8.20 -2.90 inventory. Declines occurred in all day -

parts, except for daytime and early Less advertising agency commissions morning. The network revenue results Fourth quarter '89 171,988 15,725 11,054 43,962 10,242 97,423 34,426 384,820 were provided to BROADCASTING by the Fourth quarter '90 165,787 14,482 11,349 44,271 9,792 96,490 31,349 373,520 Broadcast Cable Financial Management % change -3.61 -7.90 2.67 0.70 -4.39 -0.96 -8.94 -2.94 Association, based on unaudited net- work submissions to the accounting firm Total net revenue from time sales Ernst & Young. Fourth quarter '89 974,247 89,115 62,649 249,500 58,035 554,570 195,080 2,183,196 For the full year, the three networks Fourth quarter '90 939,458 80,350 64,325 251,255 55,488 549,726 179,345 2,119,947" managed a total net revenue gain of % change -3.57 -9.84 2.68 0.70 -4.39 -0.87 -8.07 -2.90 3%, half of the estimated nominal in- crease in GNP. Much of 1990 inven- tory was sold in a strong 1989 upfront Year to date N network revenue: '90 vs. '89 market. All dayparts had 1990 revenue increases, except for late night, which (Add 000) suffered by comparison with 1989 due c to the absence of The Pat Sajak Show, xy`re `hFe inroads by the syndicated Arsenio Hall . + A ,,o`s `. -r Show and the reclassification of some CBS inventory to news with the intro- Revenue from client-supplied programing duction last October of America To- FuN year '89 524,771 $0 SO $961 SO $16,934 SO 542,666 night. Full year '90 22,852 0 0 855 181 6,062 0 29,950 We change -7.75% NA NA -11.03% NA -64.20% NA -29.80% Prime time also lost some inventory to news because of Prime Time Live, which began airing in the fall of 1989, All other gross revenue from time sales although at NBC there were fewer hours Full Tear' 89 4,276,548 409,287 244,854 1,019,516 166,204 1,532,293 805,820 8,455,132' Full year '90 4,402,262 374,184 268,389 1,040,121 171,739 1,620,561 843,313 8,720,569' of prime time preempted by Connie % change 2.94 -8.58 9.61 2.02 3.33 5.72 4.65 3.14 Chung specials in 1990 than there were in 1989. Prime time may have been artificially Total gross revenue from time sales stronger because of less preemption Full year '89 4,301,319 409,287 244,854 1,020,477 166,204 1,549,837 805,820 8,497,798 Full year '90 4,425,114 374,184 268,389 1,040,976 171,920 1,626,623 843,313 8,750,519 from baseball and because inventory in change 2.88 -8.58 9.61 2.01 3.44 4.95 4.65 2.97 prime time increased on all three net- works compared to 1989. The fourth -quarter results benefitted Less advertising agency commissions Full year '89 645,250 61,391 36,728 152,948 24,931 230,968 120,875 1,273,091 by having two extra days (one each on Full year '90 663,763 56,386 40,258 156,018 25,788 243,130 126,242 1,311,585 ABC and NBC) compared to 1989, change 2.87 -8.15 9.61 2.01 3.44 5.27 4.44 3.02 while full -year results benefitted by hav- ing one extra fiscal day on ABC. Net- Total net revenue From time sales work results were hurt earlier in the year Full year '89 3,656,069 347,896 208,126 867,529 141,273 1,318,869 684,945 7,224,707 by a reported decline in people- using- Full year '90 3,761,351 317,798 228,131 884,958 146,1321,383,493 717,071 7,438,934" television (BROADCASTING, Aug. 6, % change 2.88 -8.65 9.61 2.01 3.44 4.90 4.69 2.97 1990), forcing the networks to provide extra makegoods. 48 'Does not include olor insertion revenue. "Includes no political parties/candidates revenue for 1990.

NranArasfiag Mar 11 1991 Tep of the week 23 .

1991 KIDS' UPFRONT: NO CHILD'S PLAY Number of variables could affect performance of this year's market

Anew limit on advertising inven- maining minute is left for affiliates. tant Ninja Turtles, is up by 7 %. The tory, declining network ratings Not all syndicators of children's pro- networks, syndicators and cable all and continuing questions about graming have set universal guidelines claim that Nielsen underreports chil- their methodology, the growth of cable for how much time they will keep and dren's viewing by as much as 35%. and consolidation of syndicated pro- how much will be left for stations. The Last year, the three networks took in graming promise to make this year's more powerful syndicators with top -rat- roughly $160 million in net revenue in children's television upfront market ne- ed programing are said to be keeping all the children's upfront. While the total gotiations memorable. Whether all these their spots and forcing the stations to cut numbers are not expected to change this factors will have a positive or a negative inventory. Other syndicators that don't year, the distribution is. CBS is expect- effect will be determined over the next have as much leverage are negotiating ed to increase its take at the expense of few weeks when the market breaks. with stations and working out compro- the other networks. NBC is said to be The new legislation on children's tele- mises similar to the networks. tinkering with its programing strategy vision, signed into law last year, limits In addition to tighter inventory caused and will try to go after the so- called per -hour commercial matter on cable by regulation, network advertisers will "tweens" market of pre- teenagers and and broadcast TV to 101/2 minutes on have available to them fewer measured young teenagers. weekends and 12 minutes on weekdays. gross ratings points because of declining "Clearly we won't write the volume This does not mean that all the program ratings. According to Nielsen, three -net- we did last year," said ABC's John distributors will feel the sting of reduced work ratings for children 2 -11 and 6 -I1 Shanley Jr., vice president, daytime inventory. ABC, CBS and NBC will this year through Feb. 18 are down sales, ABC Television Network, adding each lose 5 %, or one minute, of their about 15 %. ABC ratings are down 20%, that Teenage Mutant Ninja Turtles Saturday morning inventory, leaving NBC by more than 25 %, while CBS, "won't be overcome in one year." them with 91/2 minutes to sell. The re- powered by the strength of Teenage Mu Shanley does not expect the money in the market to decrease. Said Shanley: "It does not take much money to swing INTV MULLS PROPOSAL TO SCRAP SCREENINGS this market in large directions. The re- cession does not matter; your kids still Syndicators have made a proposal that would, in effect, pay the Association eat cereal in the morning." of Independent Television Stations not to have exhibitor suites at future But many toys are more expensive conventions. Last week, INTV President Jim Hedlund said the association and that might explain why 1990 holiday would consider the proposal, but probably not before the 1993 convention. sales were, said one analyst, the worst in

The proposal emerged from a March 1 meeting in Los Angeles with INTV over a decade. Toy manufacturers, the officials and distributors. Hedlund dismissed some reports that INTV was largest children's television advertiser, interested in a merger of its convention with that of NATPE. Instead, Hedlund also underwent a major consolidation, said, INTV would consider a proposal whereby syndicators might pay an which by one estimate has eliminated additional exhibit fee for the NAIPE show, which would be used to pay INTV 75% of the independent companies. not to hold the screening sessions at its own convention. That trend is continuing, with the largest In the past, some distributors have complained about the screening fees manufacturer, Hasbro, in the process of INTV charges (up to $6,000 per hotel suite by some distributors' estimates), buying Tonka. and with registration at last January's conference falling below 1,000 people, Not only have mergers increased the the pressure is on to eliminate screening altogether, distributor sources said. surviving toy companies' ad budget Hedlund said the Washington -based INTV "does not want to rule out" clout, but several, such as Tyco, have eliminating screening hours, but is "rock solid" about maintaining its own relatively high debt levels, none of future conventions as a forum to discuss issues. which is presumably good for the TV "Basically, all I said is that we would consider eliminating screening," networks or other media. Hedlund reiterated. "It was proposed by the distributors that they would be Reports from the recent Toy Fair in willing to pay an extra per-square -foot charge on exhibit space at NATPE, New York suggested that there were not with a small percentage of that revenue going to INTV to cover what we net many new items being offered; instead, from screening hours. We're still mulling the idea here, and I haven't even the industry was said to be relying on talked to NATPE officials, yet." brand extensions. Also, the practice of Contacted last week, NATPE International's president and CEO, Phil linking toys with established characters Corvo, confirmed that to his knowlege, INTV was not interested in a conven- from television and films appears to be tion merger. He also said NATPE officials had not received a call from continuing, and perhaps growing. As an Hedlund asking NATPE about the screening buyout proposal. example, Mattel and Disney recently an- "NATPE is always open to any suggestion that would make life easier for nounced an agreement to develop toys members and exhibitors," Corvo said. "All of the [earlier] discussions [about based on upcoming Disney films. convention or exhibit floor mergers] have emanated from distributors, and we Whether such toys would require the have never been opposed to a merger of conventions. However, I would be same amount of image building using opposed to merging on an on- and -off basis because of the administrative television as entirely new items may be a problems it would cause. At this point, I am not all that interested in a single - factor. year deal." -tN In addition to toys, major children's advertisers include soft drink manufac-

24 Top of die Week áMleeliM Mr 11 N91 turers, fast food restaurants, cereal pro- cost increases and I would not be sur- Tail Spin. The rest of the children's pro- ducers, sneaker manufacturers and com- prised to see CPM's increase by 8%," graming syndicators may have to hope puter software manufacturers. One the advertiser said. that those three sell out their inventory category-video game manufacturers - In the syndicated market, last year's and lead advertisers elsewhere. may have peaked, while some other cat- upfront for children's programing was The amount of inventory sold in the egories, such as children's videos or about $170 million, a figure some syndi- upfront differs by program supplier. clothing, may be on the increase. cator sales executives say could grow to Syndicators and cable, while having One major packaged goods advertiser $200 million. more inventory to sell, tend to sell less said that he sees advertising dollars Syndicators, as Dan Cosgrove, Group than the networks during upfront. Meet- "fairly flat" in his category. "Howev- W's senior vice president, media sales, ing guarantees, although important in er," he added, "the inventory is going put it, are looking for "the mother of all any market, is especially crucial for ad- to shrink; NBC is talking about redirec- kid's upfronts." At least for those with vertisers reaching children because tion; syndication has concentrated tre- powerful programing such as Group W's many need to advertise in the fourth mendously over the last year leaving Teenage Mutant Ninja Turtles, Warner's quarter during the holiday season. With fewer suppliers to play off one anoth- Tiny Toon Adventures and Buena Vista's that in mind, more inventory is left over er." With those three factors, even a flat Disney Afternoon featuring Chip 'N to make sure that all advertisers are sat- market is going to experience significant Dales Rescue Rangers, Duck Tales and isfied. -RP

SHOWDOWN IN HOUSE OVER CABLE LEGISLATION White House urges Republicans to oppose rereg bill

House Telecommunications Sub- not reregulation. It has also suggested on this issue. Several letters were sent committee Chairman Ed Markey that Congress consider removing the last year to Capitol Hill along with a (D- Mass.) and the subcommit- barriers to telco entry as an alternative to veto statement from OMB as the cable tee's Republicans are at loggerheads reregulation. bill progressed through both chambers. over legislation that would impose se- Markey and Matthew Rinaldo of New However, the letters seemed to have lit- vere regulatory restrictions on the cable Jersey, the subcommittee's ranking Re- tle impact in the House, and the admin- industry. Markey and John Dingell (D- publican, co- authored last year's mea- istration wants to make sure that does Mich.), chairman of the parent Corn - sure, which passed each time by a unani- not happen again. merce Committee, introduced a cable mous voice vote in the subcommittee, Markey is well aware of the predica- reregulation bill last week but the Re- Commerce Committee and full House. ment he faces. Some Hill insiders say publicans are balking and their opposi- But this time, Rinaldo did not sign on. that without a consensus, a cable bill tion could hamper its passage. Furthermore, a Hill aide said the Repub- will never get out of the Commerce The rift between Markey and the Re- licans would not support any cable legis- Committee. Both Dingell and Markey publicans may work to cable's advan- lation unless it "removes the barriers to do not want the bill to become a partisan tage. It will at least buy the industry competition." Moreover, it seems the issue. "It is rare that legislation will more time as it works to convince the White House has made clear that its call move forward on a partisan basis," said Hill that the FCC can address consumer for competition does not just mean per- one source. complaints about cable rates and service mitting the phone companies to compete Nevertheless, a Markey spokesman through its effective competition pro- with cable. Rather, the administration is said the bill's introduction signals that ceeding. The National Cable Television advocating policy that would encourage both Dingell and Markey are "commit- Association said it will oppose any legis- competition from telcos, DBS and any ted to passing a cable bill this session." lation reregulating the industry. NCTA other alternative delivery sources. Nor did the spokesman feel the Re- President Jim Mooney's reaction to the Representing the administration were publicans had foreclosed their support. Markey -Dingell bill was that "it was Gary Andres from the White House of- "We are seeking bipartisan support," expected." fice of legislative affairs, Richard he said. The Republican position is the direct Schmalensee, member of the Council of Like last year's measure, the new result of an intensive campaign by the Economic Advisers, and Janet Hale with cable bill is aimed at holding down the administration to scuttle any Hill efforts the Office of Management and Budget. price of cable TV and encouraging to reregulate cable. Senior administra- According to a source at the meeting, competition in the delivery of cable tion officials convened a special meeting they suggested to the Republicans, who programing to consumers. It would re- with the subcommittee's Republican hold 10 votes on the subcommittee and quire the commission to set a cap on members on the same day Markey intro- 16 votes on Commerce, that if they the rates for "basic" service tiers, duced the bill. They urged the lawmak- "hang together as a block," they'll have which would be restricted to broadcast ers not to support the measure and to more leverage to dictate the specifics in signals, public access channels and "stand with the President," said a a bill. nonprofit public affairs networks such source at the meeting. Norman Lent of New York, the senior as C -SPAN. The new bill is virtually identical to Republican on the Commerce Commit- Upon complaints from state or local last year's, which President Bush threat- tee, also attended the meeting with ad- authorities, the FCC could take action ened to veto if it passed the Senate. The ministration officials. It is believed the against cable operators that levy rate in- administration believes competition will White House feels that none of the mem- creases it deems "unreasonable and abu- solve consumers' problems with cable, bers will break ranks with the President sive," for nonbasic cable services such

Broadrasting Mor 11 1991 Top of the Week 25 as CNN, ESPN and MTV. Pay and pay - Programers could still strike exclusive version is a stronger consumer protec- per-view services are exempt from regu- distribution deals as long as the deals do tion provision that will enable state and latory oversight. not "significantly impede competition." local authorities to enforce generic con- And it prohibits vertically integrated Under Markey's measure, cable oper- sumer protection laws. Furthermore, the cable programers from "unreasonably ators would have to carry local broadcast bill includes a new definition of "special refusing" to negotiate distribution deals signals that meet specific criteria, and it format and minority stations" that with any multichannel video providers protects broadcasters from having their would result in the Home Shopping Net- (wireless cable operators, satellite signals moved from one channel posi- work no longer being eligible for must broadcasters, SMATV operators). The tion to another. carry. Last year language was added to prohibition would sunset in nine years, Among the few changes in this new give HSN stations must carry status. pmt

PRIME, SPORTSCHANNEL MERGER TALKS PROGRESS Operations in San Francisco, possibly Florida, would be combined; TCI could take greater stake in others' services, including Bravo

The on- again, off-again merger affiliate with the merged Bay Area ser- riots) is on basic. However, Goddard said talks between Prime Network and vice and provide SportsChannel a guar- the Warriors contract calls for the team to SportsChannel are not only back anteed payment based on TCI's entire move to a pay tier next season, which on, but definitive progress appears to be basic universe. TCI and SportsChannel would indicate that the merged entity being made. have been far apart on guaranteed pay- would likely be a pay service in some The current scenario, said sources, in- ments since day one. form. In Florida, both networks are on volves the regional sports services and Another problem could be lack of en- basic, and in each case, both services Rainbow Programing Holdings Inc., the thusiasm for a merger from Prime's mi- could continue to operate separately until Cablevision- NBC -owned umbrella for nority owners, Bill Daniels and Group rights contracts are ironed out. SCA and its regionals, American Movie W, as well as from standalone regional The demise of Sky Cable, the an- Classics and Bravo. services, such as Madison Square Gar- nouncement of which blew apart the last The fast part has TCI's Liberty Media den, which carry Prime programing. merger talks early last year, and the red and SportsChannel merging their regional Daniels owns 80% of Prime Ticket ink on both sides, has helped bring both networks in the San Francisco Bay area, (four million subscribers), which holds a parties back to the table. At the top of and possibly in Florida as well. The sec- significant market edge over Sports - Cablevision's agenda these days is par- ond piece of the puzzle has TCI buying a Channel Los Angeles, a pay service with ing down its debt and mitigating losses. stake in other SportsChannel regionals, 130,000 subscribers. Observers say It has relinquished its 49.5% stake in the likeliest being SportsChannel Chica- Daniels may feel no pressure to merge in CNBC (pending CNBC's purchase of go, where TCI is a dominant operator and Los Angeles because of the upper hand FNN) and it is unclear what it is getting where one source said new contract talks he holds. from NBC in return. The possibility ex- between TCI and SportsChannel are under A merger may also force Daniels and ists that NBC would transfer the rest of way. The deal would also have TCI in- Group W to dilute their ownership in its holdings in Rainbow back to Cablevi- creasing its investment in Rainbow, possi- Prime's parent, Affiliated Regional sion. NBC would not comment on what bly purchasing a stake in Bravo, and/or Communications. There is also the mat- its actions will be, except to say, accord- expanding its 50% ownership of AMC ter of whether Group W Sports Market- ing to a spokesman: "We are steered by (either partner has the right of first refusal ing, which handles ad sales for Prime's our sense of what will best enhance our if the other party wants to sell). All of owned networks and other affiliates, position in the cable industry." Cablevi- this, if it goes through, would be a likely would be integrated with SportsChan- sion also merged its court channel with precursor to a larger deal involving a nel's ad sales arm, Cable Networks Inc. Time Warner's, giving up control in the merger of the Prime and SCA national Problems could also creep up for Group process. The balance sheet of the newly services. W in representing MSG while it has a spunoff Liberty shows pro forma operat- (John Goddard, president of Viacom stake in its competitor, SportsChannel ing losses of $13 million for the first Cable, confirmed the Bay Area talks, say- New York. nine months of 1990; reaction from Wall ing "there have been discussions" about But it's unclear if ARC's other owners Street has been less than enthusiastic. merging the two services, adding that un- could prevent Liberty, which owns 54.4% A national merger of Prime and der one scenario Viacom would cease to of ARC, from consummating a merger. SportsChannel would give the surviving be an owner of Pacific Sports Network Although Group W's interest could be entity a better shot at making money on with TCI. Goddard said Viacom intends diluted, it has options to increase its ARC a package to remain owner of the Seattle -based ownership, which would likely come (SCA's contract expires in June), not to Northwest with TCI.) about if John McMullen, owner of the mention posing a formidable rights com- The overall deal, however, still faces Houston Astros, is successful in selling petitor to ESPN. Mergers of adjacent many hurdles (it's not the first time the the Astros and his interest in ARC. Liberty- SportsChannels, such as Sports - parties have been around the track to- A merger would also require approval Channel Ohio (Cleveland) and KBL gether) and could take several months to of the sports teams. In San Francisco, (Pittsburgh), and SportsChannel Cincin- complete. One reported stumbling block SCBA (Giants and A's) is a pay service, nati and Prime Sports Midwest (Indian- is SportsChannel's insistence that TCI while PSN (NBA's Golden State War- apolis), would also be possible. -sass

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BASEBALL 1991

SEARCHING FOR DIAMOND SUCCESS IN ROUGH TIMES

The total cost of bringing to audiences across the nation in 1991 will rise less than one percent above last season's record $612 million. Three national rightsholders and 75 local rightsholders hope revenues will rise more than that. CBS will again pay the league about $250 million, and ESPN will pay $100 million, for network TV rights in the second year of concurrent 1990 -93 deals. CBS Radio, also entering the second of four years, will pay $12.5 million, bringing the national total to approximately the same $363 million paid in 1990. On the local side, 11 renewed rights contracts and three new ones are expected to raise last year's $250 million total local fees by only several million dollars, bringing MLB revenue from TV and radio to approximately $615 million. For now, home team ball remains a moneymaker; for the networks, only the season will tell.

CBS and ESPN, which in 1990 lost worked out an unspecified strategy uct and maximize return,' " said Al- an estimated $55 million and $20 which is expected to "raise the value" worth. CBS paid $1.1 billion for its million, respectively, on MLB are of the package, according to David Al- four-year 1990-93 MLB deal, which in- open to suggestion as they face what worth, director of broadcasting for the cludes all post- season games; ESPN many foresee as a persistent advertising league, with results expected by early spent $400 million on its own MLB slump. April. In 1991, CBS will spend approxi- package. Both networks are entering the Executives at both CBS Sports and mately $250 million for MLB rights second year of four -year deals with the ESPN said they have been working fees. ESPN will pay about $100 million. league. closely with MLB to develop marketing "There is nothing like a softening of Despite earlier speculation that MLB strategies for the upcoming season, al- the marketplace to make business part- might offer CBS Sports additional though neither would elaborate on such ners look to each other, saying: 'What games to make up for any of last year's plans. MLB and the networks have can we do together to improve the prod- shortcomings, Jeremy Handelman, vice

MdoetiM M 11 1991 *odd Yprt 29 with returning long -term deals with CBS'S STARTING LINEUP automobile sponsors General Motors and Toyota, CBS Sports has already BS Radio Networks is entering the second year of a tour -year, $50 million lined up a number of advertisers which deal with Major League Baseball (BROADCASTING, March 13, 1989). Dick includes just completed major packages Silipigni, vice president of sales, CBS Radio Networks, is looking for a "5% with American Gas Association, AT &T to 8%" growth in sales this year over 1990. "It is still too early to tell," he and Nike. said. "We will have a better handle on the market in about a month." Technically, MLB games on ESPN However, he sees signs already that the swift completion of the Persian Gulf this season will feature a more "newsy" War is improving marketplace conditions. "It is a very competitive marke- approach, according to Bornstein, with place," he said, "but we are looking for an improvement over last year." The more electronic cut -ins to keep audi- CBS package includes coverage of 52 games broadcast over 26 weeks, the ences abreast of simultaneous games in "Games of the Week," one and one the 1 I other parks nationally. He said contest; the All Star game; the League Championship series; the ; audience feedback from the first season 20 weeks of " "; Opening Day, Memorial Day, Fourth indicated that such news cut -ins would of July and Labor Day broadcasts; four midweek pennant race contests; gather more viewership. CBS Sports "Inside Pitch," a sports talk show hosted by Jim (Catfish) Hunter, and CBS would not be implementing such a Hispanic Radio Network broadcasts of the All Star game, League Champion- "newsy" approach, said Handelman, ship and World Series. because there are fewer games on Satur- Special programing produced by CBS includes: "Home Town Inning;" live day afternoons than there are during the coverage of the Baseball Hall of Fame induction ceremonies; special broad- ESPN games on Sunday evenings. casts preceding the All Star Game and games one and three of the World As for commentators, all CBS Sports Series, in both English and Spanish, and a 15 -part 1991 baseball preview, talent for MLB coverage will be return- anchored by John Rooney, beginning March 28 and leading up to opening ing from last season, including the pri- day. The network estimates that it reaches 7 million listeners with its regular mary sportscasting team of season broadcasts and 50 million with its World Series broadcasts. and Tim McCarver. Leading commenta- tors for ESPN's 1991 MLB games will president of programing for the network, utive said it was premature to speculate continue to be (play-by -play) said this year's schedule will once again on advertising sales versus last year be- and (analysis) for Sunday feature 16 total exposures (some for two cause the baseball selling season only night telecasts. Former pitcher Jerry games) in the regular season. started in late February. Reuss will make his baseball debut on Unlike last season, however, the ESPN president and CEO Steven M. ESPN this year, where he will join Chris scheduling of the 16 mostly Saturday Bornstein said a lot of advertising bud- Berman for late Tuesday night games. afternoon appearances on CBS will be gets in recent weeks have been held back All other MLB commentators for ESPN more evenly distributed throughout the while agencies have awaited the out- will be returning except Norm Hitzges season. CBS Sports last year had more come of the Persian Gulf War. and Dave Marash. scheduling obstacles in its mix, such as "Having the war has put us behind Major League Baseball on CBS this NBA games and golf events, which where we were a year ago," said Born- year will launch on April 20 at 1 p.m. caused a gap in its MLB schedule from stein. But ambitious consumer market- ET with a split -national broadcast fea- late April through the middle of June. ing efforts, he said, are likely to contrib- turing the at the Mon- There will also be games on each of the ute to a successful season of baseball on treal Expos and the Detroit Tigers at the four weekends leading into the post -sea- ESPN. Chicago White Sox. CBS coverage will son, said Handelman, which he said "I think baseball sales are going to be include the July 9 prime time All -Star would allow for more continuity into the whatever the marketplace is," said Game from Toronto and once again will championship games. Larry Novenstern, vice president, super- culminate in exclusive post- season cov- CBS Sports this year will also have visor and manager of national sports erage. more flexibility with its schedule, said franchises, BBDO. "Since the market- ESPN coverage of the MLB this year Handelman, specifically in its ability to place is weak, I think baseball sales will begins with a March 17 spring training change games within the Saturday follow suit." game -the first of six spring training schedule. Greater flexibility and an im- Louis Schultz, executive vice presi- telecasts -between the Oakland A's and proved dialogue between MLB and the dent, director of media services, Lintas: the San Francisco Giants. The regular networks were both largely the result of USA, said he expected heavy discount- season schedule, which will include at shortcomings during the last season, he ing on this year's network baseball pack- least 168 games (the contract allows for said. ages because of what he envisions as a ESPN to telecast up to 175 games), be- CBS was unsuccessful, however, in continuing soft marketplace. Schultz gins with an April 8 Opening Day dou- seeking a cash reduction in its deal with added, however, that CBS might not be ble header: The Houston Astros at the the MLB, following a 1990 season hit hurt in the long run because regular sea- Cincinnati Reds and the Milwaukee by the one -two punch of a soft advertis- son games are already priced low and Brewers at the Texas Rangers. ing environment and a post- season that the network has plenty of time to react to ESPN's Sunday night telecast sched- resulted in only 14 of a potential 21 a soft post- season marketplace. ule, which will feature 25 games from games. "It's definitely going to be a buyer's 'r4 different ballparks, kicks off April 14 "It's no secret that last year we ran market in baseball," said Schultz. Nith the Seattle Mariners at the Oakland into a very tough marketplace, but I ESPN sponsors in 1991 will include A's. With the exception of its Sunday think things are getting back on track," General Mills, Domino's Pizza, An- night schedule, ESPN selects the major- said Handelman. The CBS Sports exec- heuser- Busch, Subaru and others. Along ity of its games on a weekly basis. 41

30 Special Report áaa/astip Mar 11 1991 NATIONAL IMPACT. HOME TEAM INTEREST. THE RAYCOM ADVANTAGE.

Raycom televises the nation's best teams packages by an average of 72% . With in their regional and home markets. Our coverage of the Atlantic Coast, Big Eight, telecasts attract na- Big ibn, Metro, Pac -10 and Southwest tionwide viewer in- Conferences, no one beats our lineup. terest that the networks National impact, home team in- can't match. Raycom's baseball, terest. That's a shot the net- basketball and football coverage gives works can't make. advertisers a year round opportunity to HARD -HITTING FOOTBALL. capitalize on the high ratings of our sports From the pros to college, packages. That's the Raycom advantage. Raycom's hard- hitting THE RAYCOM BASEBALL NETWORK football schedule kicks off COVERS ALL THE BASES. with NFL preseason cover- From New York to Los Angeles, the age of the Dallas Cowboys new Raycom Baseball Network covers and Houston Oilers. The college all the bases. The Raycom Baseball season gets underway with the Network coordinates advertising inven- Kickoff Classic, the Disneyland tory on home market telecasts for all Pigskin Classic and steamrolls U.S. Major League Baseball teams. That non -stop through the Southwest means sponsors can now get the impact Conference regular season. Grid- of a national advertising purchase and iron action concludes with the enjoy the effectiveness of home team Freedom Bowl and college viewer interest. National impact, home football's newest and most team interest. That's a pitch no one else exciting bowl game, the can deliver. -` X Blockbuster Bowl II.

THE NATION'S LEADER IN COLLEGE RAYCOM'S ADVERTISING POWER DELIVERS. BASKETBALL TELECASTS. All year long, Raycom delivers national impact and home Raycom will televise more college basketball games team viewer interest. That's a score the networks can't this season than all the major networks combined. Our settle. Our numbers prove it. Tbam up with the Raycom six regional packages showcase college basketball's top advantage and put the advertising power of Raycom's conferences and out-deliver the networks televised regional and national programming to work for you. ivvilwis wvw Charlotte: 801 East Made Sheet, P.O. Box 33367, Charlotte, NC 28233 -3367 (704) 331 -9494 FAX (704) 331 -7328 New York: 24 West 45th Street, New York, NY 10036 (212) 302 -4072 FAX (212) 921 -2910 Chicago: 401 North Michigan Avenue, Suite 56.5, Chicago, B. 60611 (312) 527 -3272 FAX (312) 527 -3276 Dallas: 1300 West Mockitgbitd lane, Suite 501, Dallas, TX 75247 (214) 631 -1422 FAX (214) 638 -5534 LOCAL BASEBALL: 'BEST SHOW IN TOWN' As advertisers come late, but come, to 1991 commitments, rightsholders maintain confidence in value of solid half-year programing vehicle

Thanks to its uniquely local value gain or retain a professional baseball season, 13 of those renewals: six with and predictable six -month annual identity will continue to push fees up for TV broadcasters, four with radio and run, home town Major League the foreseeable future- albeit more one with cable (see below). Only three Baseball remains, in the words of KPLR- modestly than during the 1980's, when teams enter the coming season with new TV St. Louis President Ted Koplar, "the rights often jumped more than 15% with rightsholders (all three on the radio best show in town" for independent each new multiyear contract. side). Sources said the 14 contracts have television stations, AM radio stations In 1990, the 26 major league teams increased an average 5% -10% and regional cable sports services alike. together earned approximately $250 mil- ($100,000 to $200,000 each) above the If not entirely recession -proof, indi- lion total from local radio, broadcast TV average $2.03 million each pays per sea- vidual MLB team schedules will again and cable TV rightsholders -up 62% son, comprising no more than a $2.8 give outlets a market identity and a pro- from the $153.7 million earned only million total increase. graming vehicle that most sources said is three years earlier. In 1991, however, drawing advertisers this winter on or not that figure is expected to rise by no more Rights and revenue far behind last year's pace. than several million dollars -about one For several years, said Doug Moss, se- But, say rightsholders, consistently percent above 1990 -as the great major- nior vice president of advertising and high ratings and in- season cable sub- ity of 75 local MLB outlets stand pat sales for Net- scriber surges for cable regionals also with multiyear agreements. mean that competition in each market to All told, 14 new contracts begin this Baseball 1991 continues on page 68.

Radio originatar

WSBK -TV WRKO,AMI New Eng. Sports Net.

WCCO -TV WCCO(AM Midwest Sports anne and sitN TV

NATIONAL LEAGUE EAST

WTXF -TV WOGL(FM)" Prism, SportsChannel

KOKA -TV' KDKAIAM) KBL Entertainment Net.

32 Special Report Broadcasting Mar I 1 1991 AT LARGE

THE FUTURE ACCORDING TO ABEL

The National Association of Broadcasters has become the leading advocate for terrestrial digital audio broadcasting (DAB), a technology envisioned to completely replace AM and FM decades in the future. NAB Executive Vice President John Abel has been the most audible messenger of the DAB word, spending the past 14 months describing the potential benefits of a more spectrum - efficient, compact disk -quality service to the NAB board and the radio industry in general. Compact disks, digital audio tape and digital audio cable services have already raised the consumer's expectations, Abel says. At the same time, "interference has literally killed AM" and is begining to seriously impair FM. Broadcasters must have a plan now, says Abel. NAB's plan: Establish DAB on broadcasters' terms; make the case for terrestrial over satellite delivery of DAB before the FCC; secure adequate spectrum space for all current AM and FM stations to operate digital channels; push for the approval of technical DAB standards at the FCC, and, as Abel advocates: grab control and march forward.

If we're reading you right, you reported that within the next 10 or 20 years, we may have an entirely different radio had a demonstration here. They still don't in 1991. system in this country and the NAB is ready to go for that at Contrast that with digital audio technology introduced in this moment. Is DAB real and will it be a reality in American 1982: 25% of households have a compact disk player now; broadcasting? store owners can't keep [digital audio tape recorders] on the shelves; all of the HDTV systems that are posted for testing at The first point that 1 made at the radio operators conference meeting is that DAB is real -those very words. And I base the test center are proposing compact disk quality audio; three that on a couple of different approaches. but, certainly one is cable services have digital -quality audio. to contrast [DAB] with HDTV. The viewing public has no The consumer is being surrounded with digital audio. Digi- experience with HDTV; they didn't in 1985 when we first tal audio technology sells; digital audio technology is here. is: showed it at the NAB convention: they didn't in 1987 when we The question Are broadcasters going to grab a hold of [what

At large 33 Broadcasting Mar 11 1991 one broadcaster called] the brass ring? Broadcasters depend What are the different characteristics of DAB as compared to on sound. and it is important that at some point we be able to AM and FM that will affect the broadcaster in his operation? have this technology to ourselves. There are about four benefits of DAB tor the public and to I don't see it so much as being revolutionary. I see it more some extent, the broadcaster. The obvious one is CD quality. I as evolutionary. But we have to evolve into a better form of personally am not sure that that's the most important factor; it transmission because a consumer, a listener, is expecting it. certainly may be important to the consumer, but again it's this You can go through lots of arguments about whether in the perceptional quality. Probably no one in this room can hear 20 broadcasting environment most people listen to the radio in kHz audio response: we're so old that after you get to be about their car; 25% listen in the car. 15 years of age, you probably can't hear it. But it's the perception of that. You have presented this as an urgent thing, something we The second benefit is no interference. That is the bugaboo must do to meet the CD, DAT and digital cable threats. At the that we have faced in and in same time, it's a 10- or 20 -year process. How quickly are AM now FM that is killing us. I these other technologies going to hurt FM radio? mean, interference has literally killed AM radio -more so than the audio frequency response of only being 5 kHz or so. And Well, they are there. One of the things that radio broadcasters now that is getting into the FM band big time in some major don't think about, as compared to TV broadcasters, for exam- markets. It's not true in most Midwestern markets, but in ple, is that at one time radio broadcasters had 100% of all audio major markets it is interference. listening.... Then came records, then came cassette tapes, or The third benefit is low power and low maintenance, which maybe home reel -to -reel tapes, then came CD's and then would be a benefit specifically to broadcasters. I think you will DAT's. find that by the time we get around to implementing DAB, If you look at all audio listening today, what percentage of it almost all stations will be digital from the time the sound is us? Yes, there is a sense of urgency to make the decision. enters the microphone or from a compact disk player or a DAT There is a sense of urgency created by international events; machine, through the control board, all the way up to trans- and to some extent, there is a sense of urgency created by mission. And it will be a simple matter. these other competing delivery systems. I don't see CD pene- If you go with the Eureka system, you're talking about tration topping off at 50% of households; I don't see DAT's people sharing a transmitter, lower power costs, smaller anten- topping off at 50% of households; cable audio services may nas... not reach 100% of homes. But cable audio services, when they Why do they have to share? get to be marginally successful, could eventually come to the point where they start doing more. So in effect, they are in the In this multiple carrier situation in the Eureka system, you're short term - probably five years -an immediate threat, selling modulating six to 16 channels on one carrier, multiple carriers against local radio broadcasters. that are transmitted for...

But you seem to be tending toward a technology that would Does that mean one frequency? be locked up in the next year or two. Yes. And the receiver is sorting out these different channels-

Well, no. 1 think locked up in maybe two or three years. But to if it's Eureka or that may be true of standard telecom. as well. get receivers penetrated into the market, to get stations on the So one antenna. And the other benefit here that broadcasters air, I said at the earliest I think we can have experimental have been shut out of all along has been subway listening and terrestrial stations on the air is probably 1995 or so. [listening in] long tunnels.... You can have a very inexpensive And maybe we could have licensing stations in the late thing called a "gap filler" that would fill the tunnel or. in 1990's. Once a standard is set, receiver manufacturers will major cities, where you had a lot of people in the subways, know how to build a receiver or to what standard they're going radio broadcasters on DAB using the Eureka system would be to build a receiver. I'm not as certain about the importance of a able to claim this audience. You could have a Walkman kind particular standard, although NAB has initially endorsed this of device in a subway that would be totally seamless. Eureka system, pending some additional evaluation. And you anticipate there will be enough spectrum for every broadcaster to have one? In the general timetables that you and several others have discussed in the past, the chances are that even the consid- We're going to try to get that. It's going to be a tough thing. eration of any spectrum allocation wouldn't come until after Every new technology -or 1 shouldn't say every-but, many 1992. But it seems that this technical standard is a separate new technologies that are coming out. including the Motorola issue. Could you push for setting such a standard before Iridium project, the satellite components of DAB, mobile 1992? satellite applications, land mobile services -are looking at L l don't think so. First of all, the spectrum that we think is most band frequencies and up. To give spectrum to all of what I achievable for us is L band frequencies [the spectrum near 1.5 mentioned, not just AM and FM broadcasters, is going to be MHz]. The Eureka system has not been turned on in L band very difficult. But that's the goal, to get enough spectrum to frequencies. accommodate all existing AM and FM broadcasters, including In fact, one of our appeals to Eureka is that we have to Jo- public radio. in this country or in Europe-an L band test demonstration. The FCC's WARC (World Administrative Radio Conference( There will be some obstacles to overcome in all of these, inquiry I believe specified about 32 MHz. whether satellite or terrestrial, before the Eureka or any other Yes. "1.11.0 ma crouch. system is going to be placed in L band. How much more do you think will be needed? So we have to decide which band we're going to put it in Well, our spectrum study says that 100% of stations can be before we know the time frame. accommodated with 57 MHz; 99% of stations in I think 48 Right. And we have to get that spectrum. But in the meantime, MHz and 90% of stations in about 30 MHz. we can proceed in terms of testing a system that would fit in What is the WARC consideration, how big a problem is it or with L band. how big an opportunity is it?

34 Af I. Broadcasting Mar 11 1991 Well. there was a significant problem when it was only consid- "Well, if you have an AM station. you can only have a 12 kHz ering satellite. With us and the Canadians lobbying. we were audio response. versus the DAB station that has a 20 kHz able to get terrestrial on the agenda under satellite sound response. They'd both be digital. but one wouldn't he as high broadcasting. a quality. The United States has no position on satellite sound broad- Are there transmission limitations of the system? Does it not casting, largely because [broadcasters] have stated that we're reach as far as broadcasters would lice it to? to it. This is another reason why it's important for the opposed If you were looking at it in L band. we came up with two broadcasting industry to have a plan. Our only plan up to radio classification systems: a four -class system and a three -class satellite. Well, that's not a very that point was [to be] against system. into an international meeting, to keep shaking good way to go we also looked at uniform coverage area. In other words, just don't want satellite. don't your head, 'no', saying, "We everybody would have the same coverage area. We rejected a very negative view of technology to do that. do it." It's that largely because...our original thought was that it would be have to have a plan for how terrestrial broadcasters So you more spectrum efficient. but it turns out to be less spectrum in and the plan says. "Well, we would have to participate this, efficient than the three -class system. The three class is actually the United States to take an exception for that encourage the best, and so. in our plan, a broadcaster would apply for a at least a portion of that and perhaps all of satellite spectrum, coverage area. a class of DAB station. which would be very broadcast and DAB." it-is going to be devoted to terrestrial analogous to his existing coverage area. we would like to have So right now, between now and July, What our task force said was that every broadcaster should FCC process and the a significant impact on the WARC have roughly the same daytime coverage area that they have such that we can impress creation of the United States position today. There are exceptions to that with the per channel our terrestrial plan. upon them the notion of stations. But the goal was to try to get as close to their existing One scenario I have heard is that the WARC might decide to coverage area so no one would be disadvantaged on coverage That place DAB service in the UHF band for terrestrial. area that they have now. would of course hamper our introduction of DAB there be- cause we need UHF for high definition. Is that still a worry? What about existing clear channel stations? toward L band. I've heard since that world opinion is shifting The existing clear channels would not achieve the same cover- I think we have significant allies in Europe on this point to get age areas as they have today in day time. They would cover it shifted to L band. And that's also part of the strategy here, their markets, but they would not approach their day time as well, that we need allies around the world. The United coverage that they have today. States is only one of 160 countries. I think Canada is on our But as I said earlier. the clear channels may in fact exist side, and I expect Mexico. I'm not sure about South American virtually as they do today -with far fewer AM stations on the countries; some would and some probably wouldn't be. air: their service would be to some extent. restored. Many European countries would be on our side with respect For those who today argue that clear channels are good to L band frequencies for terrestrial. So I think we have some things to have say the best way to accomplish the equivalent traction there. thing is DAB over satellite. Is there any way that NAB could ever compromise? If a broadcaster has an AM -FM combination, would he get two channels in the market? My own view of this -and I may be wrong. as points of view can always change -but. I don't see NAB ever changing its The NAB plan is that every existing broadcaster that has an view on satellite. Now on the other hand. there is no way that AM would get [a DAB channel and every existing broadcast- NAB is going to be able to stop satellite, and in fact, there are er] with an FM would get a DAB channel, and they would a couple of reasons for that. One is international applications have to simulcast them for some extended period of time. And for satellite; the second is. if we were successful at setting after some extended period of time, they may or may not-and Eureka as a government standard, say, as an antitrust matter. the reason I say "may or may not" is that it is undetermined we could not deny that technology to satellites or other deliv- because we haven't come to a conclusion on that -have to turn ery systems such as cable audio services, for example. the AM or FM or AM and FM frequencies off. And satellite may in fact develop and that might be some- The goal is not to introduce necessarily new services, but a I we to a higher quality service, and after some period of time. the thing for the clear -channel stations. think have take approach that may not existing stations would cease operation. realistic satellite or may develop. Our focus has been that it is easier and faster to implement an in the last few years before Are we looking at possibly era terrestrial DAB. so we get there and get there faster than what comes on where there will actually be a large demand DAB the satellite do. for the lowliest AM daytimers in the big markets? proponents can Is that behind the urgency of your actions? Some of the critics of the plan say this is the greatest AM improvement plan that has ever been devised because the AM Right. ahsolutel broadcasters that are there will be able to get a DAB frequen- And what does that require of the broadcasting industry? cy. That could be an outcome of this: you would see the We would have to get behind the plan: we have to go to the market increase for AM stations, where AM stations see some FCC and get the spectrum allocated. We have to deal with kind of possibility of getting a DAB frequency. assignment and allotment issues with respect to assigning among some of It's already been a matter of some grumbling spectrum for broadcasters. We have to get a transmission FM that these AM's will get the exact same the people reception standard set to get receiver manufacturers to start coverage and quality that their full- service, all- night -long, well -engineered FM stations get. building receivers. And if we can achieve all those goals, 1 can see where, putting it on our time schedule, we can achieve this can I don't know if this There's a technical way that you -and by the mid- I990's, sometime in the 1995 -97 time frame. is a good thing to suggest. and I'm not really advocating it. Do you think you'll end up as a licensee of Eureka? albeit this is part of the NAB plan -but it would be possible to disadvantage the AM stations in this new environment. In It is our intent to be a partner with Eureka in the licensing other words, because it's digital, we could end up saying: process. Right now, it is a subject of debate whether it would

At larp 35 kesiestiw liti 11 1111 be desirable for us to set up an operation to market the Eureka frequencies. And the satellite people then might go with a licenses. But we might be a partner in that endeavor to license totally different standard. receiver manufacturers to build these receivers. I don't think it's clear that satellite is necessarily a national Might this be a windfall of some sort for the NAB? service. I think as Americans we think it is, but I can tell you that I've talked to some foreign people who don't see satellite Well, if it is, it's a long term windfall because this is going to DAB in the United States as being a national service. They see have tremendous costs associated with it on the up front part, it as being a local service that may be received nationally. and the payback is when the standard is set and receivers start To look at this another way, the national advertising market being sold. And as I said, that'll probably be in the late 1990's, for radio is $500 million, and that's basically what the national and although there are over 20 million receivers sold in this networks do. I believe the Los Angeles radio market is in country each year, I don't think in year one after the standard excess of $400 million. If I do satellite DAB, why should I try is set, you would have all of these manufacturers converting or to market my service nationwide? Why don't I just create a saying we're going to have DAB in our receivers. And for service that only focuses on Los Angeles. thus reducing my some period of time it's going to have to be AM, FM and cost for marketing, and create a service that is Southern DAB. And so you're talking about something that's IO years California- oriented on satellite, receivable across the country'? away. And, given again this imbedded base of receivers, it would take a while to build this up to 20 million receivers with DAB capability. What are the costs going to be like? The be this, assuming that I'm Are these receivers likely to be in the same price range? costs will relatively small for correct and most stations are going to digitize everything I think initially they're gong to be more expensive. In Europe, inside the station [or already have much of the equipment].... they're talking about a receiver that they think would be $500- Everything inside the station doesn't need to be changed. $1,500 to start, like a high end automobile receiver. But I Again, contrast this with HDTV, where the entire studio has to suspect at some point quantities would drop to the $200 -$300 be changed for wide- screen HDTV. range. So then we're only talking about transmitter and antenna, We've heard descriptions of DAB -like systems designed for and because they're shared among several people, we think the the FM band. Do such systems have any appeal to the NAB at transmitter and antenna costs are going to run $20,000 to this point? $30,000, maybe $50,000 per station. So those standards would be at modest cost to the station to do this. I would say the problems with that are that it doesn't accom- modate all existing stations, which, as I say, may or may not be a problem for us. We think it is and the board thinks it is a Does DAB offer anything other than technology? Does it problem that AM radio will not be accommodated. And sec- offer anything that would make radio a better, more profit- ondly, most of these, well, all of these systems, we don't able medium? know if they work or not. There are no receivers, there are no I think it's one of those things of protecting our future in terms transmitters. Some of them defy what we know about physics. of radio usage. Again, I go back to this point. We used to have They are analogous to EDTV vs. simulcast HDTV, I think, in 100% of all audio listening, and I don't know what percent we the sense that we don't know the implications for degrading have today, but I think it's less. Radio usage actually has existing signals, and we don't know the implications for picked up a little bit in recent years, but I suspect our share of degrading service on existing receivers. the total has declined with cassettes in cars and CD's and so And I'll tell you, if we think receivers are manufactured to a forth. high degree of specification and they all meet the same stan- We need to protect ourself in the future; if we can reclaim dard, I've got news for you: they don't. Some of them are very that by being competitive with CD's and DAT's and so forth, I sloppily made. I don't think broadcasters want to degrade their think we will end up being more profitable longer term than service on existing receivers at the same time they have DAB. the current way we're going, with so much interference on They seem to suggest a de facto standard. In fact, some of existing stations. these proponents have said there would not be the need for We tend to define what we know about broadcasting by our much modification to the transmitting facility of an existing current circumstances. We're having a generation of young FM station to do it. In fact, someone once said to me we're not people come along that is very familiar with digital audio even sure the FCC needs to act to do DAB in the FM band, technology. You know, these kids now are approaching IO and if that's true-which I find hard to believe-then you're years of age and...their expectations are just somewhat higher going to have a helluva time getting a receiver manufacturer to than the adults of today in terms of quality of the specs for agree to a de facto standard, especially given 500 million audio. radios in this country. So then what happens with an FM end band is that you give How new a world is it really a significant leg up to the satellite proponents, because you going to be with DAB? have now told them that the broadcast industry has made its I said this before with respect to HDTV: we're talking about decision, it's going to do an FM end band. I'll tell you, that something that's long term for the broadcast industry. If we has not been well received at the FCC. don't plan long term, I don't see that we are giving the people But of the people I've spoken to at the FCC, two commis- coming into broadcasting and the existing broadcasters and the sioners, when you say "FM end band," they say: "What young people in broadcasting a vision for the future. about the AM stations ?" I mean, they have a commitment to Programing is very important, obviously, but technical the AM stations; they've been dealing with AM radio im- quality is a factor in this, and I think, to some extent, it's more provement for a long time. AM radio has been around in this critical in DAB than it is for HDTV. country for a long time. So are we going to write off AM? An We don't have any consumers that have had any experience FM end band would almost kill it, I would think. with this. We're not even sure they want it. But it appears that But it gives a significant leg up to the satellite proponents they really like digital audio. In some cases, I'm not sure why now who remove one contentious applicant for the L band they like it; it may be the perception of quality, but they like it. 11

7M1-p Broadcasting Mar 11 1991 ECONOMIC CRUNCH HITS CHILDREN'S PROGRAMING Lack of funding forces end or indefinite delay for two children's programing ventures despite `enthusiastic listener response'

War is not healthy for children demonstrate we had permanent financ- Just two weeks prior to the Kid's and other living things. ing, and we had a number of national Choice announcement, Philadelphia - That 1960's-era philosophy advertisers looking to see if we could based Kidwaves, developed by broad- has come back to haunt several radio demonstrate that we could survive long- caster Ragan Henry and Marci Moon entrepreneurs in the last few weeks, as er than a year. It was the ultimate chick- and Linda Katz, announced plans to the Persian Gulf War-as well as reces- en- and -egg situation." once again to push back the start of that sionary woes -have dried up funding The survival of the two "Imagination service. One industry source claimed for at least two of the three fledgling Stations" that carried Kid's Choice pro- that Henry has given up on Kidwaves, children's programing projects an- graming disproved the conventional wis- but Moon, who has been instrumental nounced one year ago (BROADCASTING, dom that children don't listen, according in programing and marketing the net- March 12 and 19, 1990). to Leibowitz. "One of our problems was work, insisted the postponement is just The most recent casualty of tough fi- that our toll -free phone line was over- a delay, again caused by insufficient nancial times was the Kid's Choice crowded," he noted. "We had more funding. "Funding is an issue for any Broadcasting Network, brainchild of than 10,000 kids get through last business, and we're no different," she Metroplex Communications Chief Exec- month." According to Arbitron, fall said. "We have a lot of programing utive Officer Norman Wain and Miami - 1990 ratings for WPRD(AM) were negligi- that's ready to go, so at this point it all based communications attorney Mat- ble, while KKDS(AM) earned a 0.5, depends on finding the money and thew Leibowitz. The network, which (adults 12 -plus, Monday- Sunday, 6 signing affiliates." went on the air March 31, 1990, over a.m.- midnight). Moon said that Kidwaves has been WPRD(AM) Orlando, Fla., and later on WPRD(AM) is now running CNN Head- ready to sign on for almost a year, but KKDS(AM) Salt Lake City, closed its line News, while KKDS(AM) is experi- the company's business plan calls for at doors Feb. 27. Wain and Leibowitz menting with "home -grown children's least 20 affiliates before throwing the pulled the plug after months of continu- programing," Wain said. switch. "We don't want to put the cart ing financial disappointments. "We Following the network's sign-off last before the horse." Moon added: "Our were victims of the times," Wain told month, children called in offering to do- philosophy is that if we don't have stay- BROADCASTING. "Money was extreme- nate the contents of their piggy banks, ing power then it's a disservice to the ly tight last year for new ventures -and and parents also inquired about helping affiliates." She said that several adver- then the war started." to keep the programing on the air, ac- tisers have expressed interest in the net- Kid's Choice Chairman Leibowitz cording to Leibowitz. "Our confidence work, but "no national advertiser wants said he and Wain had developed sub- in the concept is unshaken. We had to be on in just two medium market stantial funding leads as well as signifi- achieved our two primary goals: to bring cities." She characterized her current cant statements of intent from a number the Orlando station into the black, and to challenge as a Catch 22: "The advertis- of national advertising agencies. While show that kids were listening and partic- ers want to know you have the stations, those advertisers' intentions were sin- ipating." and the stations want to know you have cere, their projections did not coincide with the network's. "We were very FINDING THE JOURNALISTS MIA close to getting some actual commit- ments from advertisers, but the day we an open letter dated March 6, William Buzenberg, vice president of news signed off we never had a firm dollar Inand information for National Public Radio, charged that, despite "sympa- commitment from any national advertis- thetic" gestures from U.S. government officials, "we do not believe that er," he said. adequate priority is being given to dealing with" locating and liberating 30 Wain and Leibowitz and other Kid's journalists- including NPR's Neal Conan -missing in action last week (see Choice partners infused the company story page 67). with personal financial support that to- The letter, which called upon readers to press officials for action, said, taled some $1.5 million. They originally "We at NPR are doing everything within our power, using every contact at anticipated funding of up to $4 million, our disposal, to find out what has happened to these journalists and to place but that sum included financing from their disappearance high on the government's agenda." NPR suggested in investors that never materialized. particular that the White House designate a "single point of contact" to we "Unfortunately, needed several oversee resolution of the matter. Without public pressure, said Buzenberg, to us to evolve over million dollars allow "we fear this disappearance will receive only routine handling and inadequate time," Leibowitz said. "We had more attention." stations ready to sign on if we could k, L IiyMrs111,,1 Vice 37 the advertisers." Merging optimism with reality, Moon said she is hopeful for a summer start- BPI BUYS DRAKE -CHENAULT up, but wouldn't make any predictions. Agreement "Children's programing is a definite, joins two largest tape- distributed viable, profitable format, let alone a so- radio format producers; BPI gets all of D -C cially valuable format. It's killing us not to be on, because we have great pro- programing and consulting assets grams and we've brought together such a wonderfully talented group of peo- ple." Seattle -based radio format syndica- that Drake -Chenault Jones eventually The lone survivor-at least for now - tor Broadcast Programing Interna- will become wholly owned by Jones In- is the Children's Radio Network, cur- tional has acquired the assets of tercable. Sanders said he will retain per- rently operating "Radio Ahhs" on Drake -Chenault Enterprises from Wa- sonal ownership of Digitotal, which wwTC(AM) Minneapolis. President Wil- gontrain Communications in Albuquer- markets satellite-distributed audio pro- liam Osewalt said the station broke into que, N.M. ( "In Brief," March 4). The graming on videotape internationally. the black last November, and admitted agreement joins the two largest tape - The Drake -Chenault purchase caps that the entire process has been a long distributed radio format producers in the several years of acquisitions for BPI, uphill battle but said the company has country. including the purchase of Peters Produc- had great response from advertisers. Wagontrain had acquired Drake- tions of San Diego in 1987, Los Ange- "Some of our clients have tripled their Chenault from its founders Bill Drake les -based Radio Arts in 1988, the tape budgets since they started with us, and and Gene Chenault in 1985 for $4 mil- division of Century 21 of Dallas in 80% of our growth is in our core busi- lion, and the following year purchased 1988, Kalamazoo, Mich. -based Kala- ness," he said. Network advertisers in- the format division of Dallas -based TM music in 1990 and the Media General clude J.C. Penney, Parker Bros., Dis- Programing for $4.8 million. Wagon- tape division of TM- Century 21 last Oc- ney, McDonald's and local bookstores train had merged the two format services tober. Edith Hilliard, BPI vice presi- and specialty stores. and, according to one industry execu- dent, general manager, said "the addi- Osewalt cited a U.S. News & World tive, "dismantled their core." tion of Drake -Chenault solidifies our Report article that suggested the under - (Per agreement between BPI, owned position as the country's leading format 12 group is the only demographic group by Kaye -Smith Enterprises of Bellevue, syndicator." that's "bullet-proof" during the current Wash., and Wagontrain, no purchase Hilliard said BPI plans to fully merge recession, "because childrens' consum- price was released because both compa- the two companies in Seattle as early as er habits are based on need as opposed nies are privately held.) next month. "We anticipate we'll be to want." Advertisers recognize this William Sanders, President of Wa- bringing up a number of people from need, and also understand the relation- gontrain Communications, said Drake - Albuquerque to consolidate our opera- ship between a child's needs and his Chenault was divided into two separate tions here," she said. "We also expect parent's pockets, he said. enterprises when a partnership was to form contractual relationships with The fall 1990 Arbitron survey showed formed between Drake -Chenault and some Drake -Chenault programers as we a negligible 12 -plus audience (Monday - Galactic Radio, a wholly owned subsid- have in previous acquisitions, to main- Sunday, 6 a.m.- midnight), and Osewalt iary of Jones Intercable, Englewood, tain continuity of the product." said that independent research conducted Colo. These enterprises include Drake- In the deal, BPI has acquired all of by another Minneapolis radio station Chenault Jones, which supplies pro- Drake-Chenault programing and con- showed wwTC(AM) virtually tying graming via satellite to radio stations on sulting assets, according to John Car- WCCO(AM) in adults 55 -plus. "We get a a cash -only basis, and Drake -Chenault lisle, BPI vice president, marketing. lot of grandparents, and the University Enterprises, the tape and consulting "We have purchased the tape formats, of Minnesota estimates that 65% of all company purchased by BPI. the consulting and the playlist services, area kids listen to us every day," he Rather than "dismantling" the com- and the special features -the core of said. "Also, a study conducted by U.S. pany, Sanders said he sold the format what always was known as Drake -Chen- West showed that 9,000 calls were division because he wanted to concen- ault," he said. "We still have the right placed daily to the Children's Radio trate on the satellite side of the radio to the name, but it may be confusing to Network." Qualitative research indi- industry. "Tape is a declining business, the industry. We will retain and use the cates that the median child listener's age and we wanted to concentrate on name where appropriate, especially in is 7.6, while the average listening moth- growth," he explained. Sanders said such features as The History of Rock and er's and father's ages are 33.3 and 34.6, Roll." Carlisle said that Drake -Chen- respectively, he added. ault's nine formats -Great American Children's Radio Network program- SPOT BILLINGS Country, Stereo Rock, AC (formerly ing includes features such as Al-Ameri- Contempo 300), Lite Hits, Prime Demo, can Alarm Clock, Alphabet Soup, ational spot billings for the MOR, Easy Listening, Lite Jazz and Lunchtime Theatre, Super Music, Eve- II month of January 1991 were Great Gold-will remain intact. ning Theatre, and Super Music. $47,259,500, a decrease of 12.3% "The company has a good range of Additionally, the network airs Radio from January 1990's standard formats, and in every case Ahhs Good News, culled from a team of $53,912,800. All figures are those are formats where we already offer 27 child reporters who call in stories based on information provided by two or three choices," Carlisle said, from their schools. "We have one of the Radio Expenditure Reports Inc., adding: "Now we'll be able to offer biggest news staffs of any station in based on information collected another choice." As BPI has purchased town," said Osewalt. as from the top 15 rep agencies. other format producers the company has expanded its format spectrum, so that

M.dwAiN Par 11 1991 every niche in each broad format is filled. "For example, Adult Contempo- INTEREP DEBUTS COUNTRY rary will have Hot AC, a mainstream, current -based AC, an oldies -based AC and a small market -daypartable AC," RADIO FORMAT NETWORK Carlisle said. "As we appropriate the Drake -Chenault formats we'll look at First of six format networks is designed to offer generic the strengths they and the stations have, demographic package to national advertisers and how they will find a niche within our spectrum." He estimated that the Drake -Chenault acquisition adds some As part of its ongoing Radio 2000 The format network concept is to 200 stations to BPI's affiliate list. An marketing plan, the New York - package stations by format to current additional 100 stations that have contract based Interep Radio Store last and new radio advertisers that have "a or collection problems will be examined week announced plans to create a series preconceived idea about demographics on an individual basis, he added. of at least six radio format networks, and format categories," Guild said. The acquisition also augments BPI's beginning with the Country Radio For- "When advertisers think about radio and new consulting division, established last mat Network. Additional networks will creative radio ideas, they start thinking January and headed by former Drake - be developed for CHR/Top 40, adult about how their product is compatible Chenault programer Jay Allbright. contemporary, oldies and urban formats, with certain demographics." "This division was set up in anticipation according to Interep Chairman Ralph Guild said the core product of the of the Drake-Chenault purchase, and Guild. Radio 2000 marketing plan is the brand - consulting and research will become an The Country Radio Format Network specific network, which he compared to important aspect of our services," Car- will be supervised by Lynn Kite, who is a tailor -made suit. "These networks are lisle said. based in Interep's Chicago office. Kite for the more sophisticated advertiser, According to a former Drake -Chen- will work with Interep country special- people who are willing to pay for quali- ault executive, the format- consulting ists to establish a list of regional target ty." Using this analogy, Guild said the company was founded through an evolu- accounts and to develop custom presen- format networks are designed as a gener- tion of the programing efforts of Bill tations to advertisers and agencies. ic product "that might need the sleeves Drake and Gene Chenault. The pair had achieved notable success at stations in Los Angeles, San Diego and San Fran- cisco, which eventually led to the com- Planning Your Summer pany's first syndicated format, Hitpar- ade. That format primarily was targeted Sports Programming? to FM stations which, under new FCC regulations, were systematically being USA Today Baseball required to cease simulcasting the pro- CNN's Author graming of their then -dominant AM co- Hal Bill owned stations. The company also entered into the Bodley James fledgling program syndication industry, producing a 48 -part History of Rock and April 7-Sept. 29 Roll, hosted by Los Angeles disk jockey Actively Involve your Sunday night audience with America's premiere coast to -coast baseball Robert W. Morgan. The program, still program. `Baseball Sunday." Toll -free calls ...live guests ...hack for its fourth season!!! updated and distributed by Drake -Chen- Carrying ? ault, initially was aired live, but later "Baseball Sunday" is fed live via satellite 7-9PM (EST) directly before Costas Coast- to-Coast was recorded on tape. Subsequent syndi- thus completing an ideal Sunday night sports line -up. cated features, all offered for cash, in- Carrying Local Play -by -Play? cluded The Golden Years: Top 100 of What a better way to round out the week's action. Sunday afternoon local play-by -play cover- the '60s, and the History of Country age followed by two hours of live toll -free calls ...live guests ...In -depth analysis. Join stations Music. like KNBR, WWWE, KMBZ, and WBAL already signed up for the 1991 season. By 1973 the company had six format You Choose ...between a program where YOUR audience discusses teams they're interested VS. clients, but by that time broadcasters in in Uneventful Sunday night network play-by -play coverage. major markets began to realize that FM Q. Ever remember a key baseball match -up in a 162 -game season that occurred on a Sunday night? had a future stronger than syndicated tape. At that point, Drake and Chenault The Rest of the Package Includes: began marketing the product to smaller Talk college and pro football with ESPN draft analyst Mel Kiper FM's. When the company was sold in and Howard Balzer of The Sporting News. p,- i1! l! Oct. 6 -Super Jr. 1985, the number of format clients had .I XXVI Basketball Sunday" features NBA Director of Scouting Marty grown to 300 internationally. Blake along with Sports Illustrated senior writer Alexander Bill Drake currently serves as pro- Wolff. Both programs hosted by NFL and NBA play -by -play man graming consultant for KRTH(FM) Los Kevin Harlan. Angeles, and divides his time between Februrary 3- there and his home in Donalsonville, March 31 Call 1-800 -783 -8255 For Market Availability Ga. Gene Chenault is retired and lives in Encino, Calif. M IVI1a1IIII United Syndications Radio Network

o- i, Par I11N1 awl." shortened" but otherwise are pre-pack- aged for clients who already know the RIDING GAIN people they want to reach. Guild said follows: California State Lottery, Interep is trying to avoid format stereo- WINNING WITH WAR types, but "there are some fairly generic $4.9 million (53.1% increase); Lucky applications that can be made." Four out of five Americans have Stores, $4.5 million (11.8% For example, country listeners gener- been satisfied with radio's coverage increase); Anheuser -Busch, $4.45 ally are heavy users of credit cards, of the war in the Persian Gulf, million (12.8% decrease); Guild said. "If MasterCard requested a according to survey results compiled Broadway, $3.729 million (17.5% brand -specific network w: probably and released by Birch increase); Southern California would include a large number of country Scarborough Research of Coral Chevrolet Dealers, $3.478 million stations. But if they need to get on the Springs, Fla. (2.4% increase); Chrysler Corp., air next week and we know country lis- In personal interviews with $3.05 million (86% increase); KABc- teners are heavy users, we will give some 2,500 individuals in 214 TV, $2.75 million (69% increase); them the country network. It might in- markets, 80% responding claimed Nutri System, $2.71 million (17.7% clude several stations that aren't neces- satisfaction with radio's role in war increase); Pacific Bell, $2.7 sarily appropriate for them, but it will be reporting -90% among 50 to 64 million (3.6% decrease); Southern fast -and it will deliver." year-olds. The survey asked California Mazda Dealers, $2.63 Interep's objective with the format respondents to rate radio's war million (57% increase); McDonald's, networks is to group radio stations by coverage on a scale from one to six, $2.5 million (22.4% increase); format to match stations' heavy listeners with six being completely Thrifty Drug Stores, $2.44 million with an advertiser's heavy users. As part satisfied. Approximately 80% (8.8% increase); Ralph's, $2.4 of Radio 2000, the ultimate goal is to responded four or higher, with six million (4.4% decrease); Sears, increase the use of radio by moderate being chosen most often. Average $2.238 million (6.2% increase); and low users, and to generate new busi- response across all income and Southland Corp. (7 -11 stores), ness for the medium. "Everything we education levels -as well as ethnic, $2.237 million (1.1% decrease); do in Radio 2000 is focused on new age, and sex categories -was 4.6. KCBS -TV, $2.139 million business development," Guild said. (unchanged); Pepsi Cola, $2.138 "The traditional business keeps flowing CHICAGO RADIO UNITES million (6.47% increase); Mercedes Benz, $2.068 million (173% in; that end doesn't need help. It's the FOR MESSAGE TO TROOPS moderate and light users who are the increase); Alpha Beta, $1.98 million primary target -as well as new advertis- Air personalities from 23 Chicago (119% increase), and Mervyn's, ers." radio stations, together with local $1.97 million (38.7% increase). The One note: Guild concedes that the term celebrities and athletes, joined late figures are based on numbers 'network' as used by the radio industry last month for a special two -hour supplied by 26 radio stations in the can be confusing, especially as it applies broadcast recorded for troops market. to the rep business. "We'd be much better from around Chicago who are FINANCE LINEUP off thinking of a network as stations that stationed in the Persian Gulf. are interconnected by a satellite with a Spotlight Chicago -a Letter from Financial Digest Radio, a common feed," he said. - Home originated from WLIT -FM program distributed by Colorado studios. It was broadcast on the Springs, Colo.-based Business station last week so listeners could Radio Network, and the Givens FOOTBALL PASS individually tape the show.and send it Radio Network, will undergo a directly to loved ones in the Gulf. format change and will air at a new alrite Communications Group Said Phil Redo, WLIT -FM time. The program will continue general manager: "We sent our M stations WHK(AM) -WMMS(FM) to air on Saturday at noon - l p.m. ET, audio Cleveland, will replace troops an greeting card. We and then again Sundays at 11 WWWE(AM) Cleveland as flagship talked about what's been happening p.m.- midnight. Additionally, the for the National Football League's in Chicago -in entertainment, program will now be distributed Cleveland Browns, beginning sports, news and more." on tape for markets without satellite next fall. The length and value of L.A. NUMBERS capabilities. the multi -year deal were not dis- The format is designed to be a closed. "The Browns organiza- The Los Angeles radio market feature magazine, emphasizing the tion recognized Malrite's leader- advertising revenues grew by money and financial strategies of ship in the areas of marketing and approximately 9% in 1990, money strategist Charles Givens, promotion," said Chuck Bort- according to the Southern California rather than featuring specific nick, vice president and general Broadcasters Association. L.A. investment questions. manager of both Malrite stations, X -Ray Annual Report- produced by An affiliate of the Givens adding: "Simulcasting the games Miller, Kaplan, Arase & Co. and Organization, Delta First Financial, on WMMS will add a new and SCBA -attributes some of that is also entering the radio business. highly visible element to this rela- growth to increases in Jim Paris, senior vice president of tionship." WHK carried the expenditures from companies in the Delta First Financial, will be Browns for 17 years, 1966 top twenty list of advertisers. hosting a financial radio program, through 1982. Los Angeles' top 20 rank and distributed by the Sun Radio percent change over 1989 were as Network.

40 Rada Rroadastiny Mr 11 1991 The first broadcast of Jim pieces are sent to 400 affiliates across preparation to tax rule changes for Paris' Financial Feedback aired on the U.S. and is produced by Ted 1990 returns. The program, in its March 3. The program is a live Bonnitt. seventh year, will be produced by two -hour call -in talk show, broadcast Audio /TV Features, and on 3 Sunday at -5 p.m. ET. THAT TIME OF YEAR distributed Monday, March 18, Financial Digest debuted with 50 through Friday, April 12. affiliates, including stations in Business Week Senior Editor Dick The 60- second daily capsule Los Angeles, Chicago and Boston. Janssen will once again host and report will be transmitted to stations write Your Taxes, a 20 -part radio via the AP Network News and 'GREEN' LIGHT series offering tips and advice on Mutual Broadcasting System satellite subjects ranging from tax networks. New York -based News Broadcast Network, will distribute Going Green, a daily one -minute feature on the environment, during the month of April. The daily capsules will report on the efforts of corporations and organizations to help maintain or improve the environment. The series is scheduled to coincide with the anniversary of Earth Day, celebrated April 22.

HISPANIC UNITY Thirty -five Hispanic- American broadcasters have voted to unite formally under the banner of The American Hispanic Owned Radio Association (AHORA). The association was formed to tackle issues affecting Hispanic broadcasters, among them, equal business opportunities and music licensing costs for Spanish language WAR AND PRESS broadcasters. The new association's board Last Thursday (March 7), KCRW(FM) Los Angeles and L.A. Theatre Works members are: Mary Helen Barro, produced a performance of Top Secret: The Battle For The Pentagon KAFY(AM) Bakersfield, Calif., Papers, broadcast live from the Guest Quarters Suite Hotel in Santa Monica. president; Ed Gomez, KABQ(AM) The docu- drama, written by playwrights Geoffrey Cowan and Leroy Aarons, Albuquerque, secretary/treasury; focused on the role of in publishing "The Pentagon Joe Antelo, WOPA(AM) Chicago; Rene Papers," the infamous study of the U.S. involvement in the Vietnam war, de la Rosa, KIQI(AM) San originally commissioned by Secretary of Defense Robert McNamara in 1966. Francisco; Ernesto Portillo, When the study was completed in early 1969, and the KQTL(AM) Sahuarita, Post printed excerpts -and tested the legal limits of the First Amendment. Ariz.(Tucson); Zenon Ferrufino, The live broadcast, directed by Broadway director Tom Moore, featured KBNO(AM) Denver; Manuel members of the L.A. Classic Theatre Works Co., including Ed Asner, Ed Davila, Kccr(AM) Corpus Christi, Begley Jr., Jack Coleman, Robert Foxworth, Stacy Keach, Marsha Mason, Tex.; Jose Molina, KPHX(AM) David Selby, Joe Spano and James Whitmore. Author Cowan claims that the Phoenix; Miguel Villareal, KDOS(AM) Gulf war is an appropriate backdrop to the Pentagon Papers broadcast, Laredo, Tex., and Amancio because "the First Amendment is never more important than during war time, Suarez, WAQI(AM) Miami. when the public has an urgent need to know the truth, yet the government has a real need to keep genuine secrets. There are secrets that jeopardize lives and others that embarrass those in power. The public has a right to know the latter DON'T CRUSH but should not know the former." Cowan said the dilemma for the press is "to THAT TUNER know and understand which is which." A follow -up symposium, The Press Goes To War: Vietnam and the Persian New York -based 7th Planet Gulf, was broadcast live after the performance. The talk program was moder- Productions is producing a new radio ated by Oakland Tribune Publisher Robert Maynard and included discussions comedy service, The Proctor & with Washington Post Editor Ben Bradlee, former Post reporter George Bergman Radio Comedy Service Wilson, and Los Angeles Times writer Robert Scheer. Both broadcasts were featuring writers and performers, carried by National Public Radio, whose member stations either aired the Philip Proctor and 'Peter Bergman, show live or taped it for later broadcast. formerly of "The Firesign Pictured (1 -r): actors James Whitmore and Ed Asner, director Tom Moore, Theatre" comedy troupe. The fully and actors Marsha Mason and Jack Coleman. produced, 60- second comedy

ßodarNN Mr 11 101 Bodo 41 PROGRAIVII \G

MTM READIES 'WKRP' FIRST -RUN REPRISE Distributor has signed up 90 markets, most committed to double runs

in prime access time periods (6 -8 p.m.), with 69 of those stations network affili- ates. Tannehill joined MTM Distribution in November 1989 (after heading up sales at Group W Productions for four years) with a self- proclaimed mandate to help the then -fledgling syndication division establish a presence in first -run syndica- tion. The independent studio's initial first -run attempt, Graham Kerr, a morn- ing cooking show strip, has been suffer- ing with a season -to -date .8 rating (NSI, period ending Feb. 17), and Tannehill says a decision on its future is pending a review of the just -completed February rating books. Executives at the traditionally net- work- oriented studio are exhibiting opti- mism at WKRP's station sales, which include 33 out 40 top markets and 17 of Returning cast members Frank Bonner, and Richard Sanders the top 20. Five of the top -10 markets - WWOR-TV New York, KCAL -TV Los An- geles, WPwR -TV Chicago, WGBS -TV Phil- ince introducing a multi -tiered stations making upfront commitments to adelphia and WDCA -TV Washington -are marketing plan for the first -run double run the network -originated sit- independent stations, while the remain- 1991 -92 revival of WKRP com, according to MTM President Ke- 5 ing are affiliates (KPtx -TV San Francisco, (BROADCASTING, Nov. 12, 1990), MTM vin Tannehill. WBZ -TV Boston, WJBK -TV Detroit and Distribution has signed up 90 markets, Additionally, Tannehill told BROAD- KPRC -TV Houston). with an "unprecedented" 95% of those CASTING that over 80% of that lineup is Based on its early sales performance, "with the high caliber of our station clearances, time period commitments WESTERN PREPS '1ST & TEN' and high level penetration, we'll be able to guarantee a 7 rating," Tannehill said, TVestern International Syndication is finalizing marketing plans for the noting that the number is based on a April or May sales launch of 1st & Ten. It acquired the off-cable "cumulative" rating from double -run- domestic syndication rights to the show from HBO just prior to this year's ning of the first -run sitcom. "Star Trek: NATPE convention in New Orleans. Offering an off -cable sitcom for the first The Next Generation [distributed by Par- time in the company's brief syndication history, Western is planning a big amount Domestic Television) has been promotional push for stations' prime access (6 -8 p.m.) schedule, particularly having that kind of success with double with top 50 market affiliates, since the series is exempt from the prime time runs, and we feel we may approach a access rules. 10 -12 rating on the upside." Ron Glazer, president of Western International, said the Los Angeles -based Being able to achieve a double -digit distributor is "putting out feelers" to stations to determine whether the half - rating may sound overly optimistic, giv- hour sitcom will be offered on a cash- plus -barter (one minute national adver- en that an off -network sitcom is consid- tising time, maximum) or on a straight cash basis. ered a success in syndication if it Western International Syndication, a division of Western International achieves a 4 rating or above nationally, Media (a spot buyer for major advertisers), is distributor of the long- running but since WKRP is being offered on a 3- Showtime at the Apollo and Fight Back with David Horowitz consumer series. minute local and 3 1/2- minute national Its kids game show strip, The Krypton Factor, will no longer be distributed barter basis, Tannehill is banking on a after the end of the current season due to "weaknesses" in early morning time profitable national advertising payback. slots, according to Glazer. Of three "plans" being offered -Plan A (22 or 23 episodes) being a straight one-

42 Programing Breadastiy Mar 11 1991 year barter license-to stations, Tanne- decide to strip the first -run WKRP active pre-sale negotiations have been hill says that 70% of the stations have through one of the larger plans down the ongoing with major advertising agencies opted for Plan A. road. about selling one -third shares of the na- When Tannehill originally introduced Tannehill conceded, however, that the tional inventory. the marketing plan, he said the per -epi- only issue stations have had is with "Just as we have gone slowly, mar- sode production budget would approach MTM taking an extra 30 seconds in na- ket-by- market in our sales to stations, a $500,000 to $600,000-$60 million tional barter split, which is usually a lot of syndicators may be jumping into over four years-with MTM initially split favoring stations or even between the fourth -quarter upfront [advertising] hoping to sell more stations on larger the two parties. market because they perceive the barter "Plan B" and "Plan C" offerings. "The only thing we're trying to do market as being weakened by the econo- Plan B, which features a four -year [with a larger national split] is to deliver my," he said. "We're not looking for barter license for 90 new weekly epi- a higher quality product and long -term marketing momentum because we've al- sodes coupled with a five -year straight franchise for ourselves and stations," ready sold most of the major markets, cash offering of the original off -network said Tannehill, who added that New and I think the fourth quarter market will WKRP in Cincinnati series, has been York -based Action Media Group will be pick up by June." picked up, according to Tannehill, by handling national barter sales. "An im- Tannehill and MTM have signed up 20% of the lineup. Tannehill said 10% portant area of mutual agreement be- series creator to direct the of the stations had the "foresight to save tween us and stations is that local and first several episodes, in addition to money with a long -term commitment to national barter spots will not have spin- signing original cast members Richard the WKRP franchise" by taking Plan C. outs [airing spots outside the body of the Sanders (as Les Nesman), Frank Bonner which has a four -year barter front -end program], so with double runs, advertis- () and Gordon Jump (Arthur and five -year cash (strip) back -end for ers can have up to six minutes of com- "Big Guy" Carlson) as regulars. the first -run episodes that is married to a mercials on either side of the ledger [lo- A source with close ties to MTM said ten -year cash back -end of the original cally or nationally]. I think that indicates remaining cast members Howard Hesse- WKRP in Cincinnati episodes. the kind of commitment stations have man (Johnny Fever), (Venus Whichever plan stations have accept- given to the show." Flytrap) and (Jennifer ed, Tannehill says that, much like stu- Even though coverage is above the Marlowe) have agreed to reprise their dios that renew on the networks 70% threshold, the point at which syndi- characters for the first several episodes. for a second season, MTM will be able cators can readily mount sales of nation- Tannehill acknowledged that a special "to go back in the market" with fatter al advertising inventory, Tannehill says hour -long premiere episode to "sew up national barter advertising rates and a talks with major retail advertisers have loose ends" and introduce new charac- higher cash license fee if stations should yet to be launched, but he said some ters is being planned. -w

CBS SWEEPS WIN CHEERS AD AGENCIES Advertisers enthusiastic over demo results too; tighter race makes for buyers market

Reacting to CBS's victory in the holds. claim," said Robert Niles, NBC vice February sweeps, advertising In the February sweeps, CBS was up president, research. Agency executives agency executives were rejoicing 14% among both women 18-49 and 25- agreed. "ABC has done exceedingly last week. CBS was the only network to 54, the two most important women de- well this season in demographics," said make substantial gains in most of the mographic categories. Among women Paul Schulman, president, the Paul key demographic categories, making it. 18-49, the difference between first place Schulman Co., a New York media buy- in the view of some, a more competitive and last in the sweeps was about half a ing firm. "CBS had such success im- race among the three networks. Adver- rating point: NBC, 8.9, ABC, 8.7 and proving its status, while NBC has tisers make practically all of their buys CBS, 8.3. Season to date. ABC leads in dropped quite a bit back. It's great from now based on demographic targets. the category by about a half a rating a buyers' standpoint, because it's really Up until last season, NBC dominated point over NBC, while CBS is more a three -way battle." the key demos, which gave the network than a full rating point off the lead. Among women 25 -54, CBS tied a leg up in negotiations with advertisers. "No one has the demo mantle to NBC in the sweeps with a 9.6, with "When one network is clearly domi- nant, it is essential that network be on the [advertiser's buy] list," said Richard REPORT CARD Kostyra, executive vice president, J. Early report card on January midseason 1990 -1991 syndication entries Rog - Walter Thompson. "The exclusion of gin's Heroes and Harry and the Hendersons from MCA TV appears favor- that network could mean diminished able. As weekly half -hours, Roggin's Heroes (165 stations, 93% U.S. cover- reach," he said. age) has recorded 4.5 season -to -date rating (NTI, period ending Feb. 17), Last year, however, ABC caught up while Harry and the Henderons (145 markets, 92% coverage) has scored STD with NBC among younger viewers, and 4 rating average. In reference to reports that MCA TV will forego production leads this season among both men and of freshman weekly, What A Dummy, Shelly Schwab, president of MCA TV's women, 18 -49. ABC also leads (just syndication division, said its season -to -date 2.4 rating, combined with current- barely) among total viewers, while NBC ly "weak" barter market and deficit financing of "scripted weeklies," may is clinging by just a couple of tenths of a force decision to cancel series. rating point to the lead among house-

Broadcasting Mar 11 1991 n.graieg 43 CBS up 14% and NBC down 12%. lot, tying NBC for second with an aver- "CBS certainly improved its position ABC was down 5% to a 9.2. Season to age 7.2 among men 25 -54, while ABC among the right viewers," said Betsy date, NBC is slightly ahead with an was first with a 7.4. For men 18-49, the Frank, senior vice president, Saatchi & average 9.2, followed by ABC's 9.1 numbers were: ABC, 6.8 (down 6%), Saatchi Advertising. "Most of that was and CBS's 8.7. NBC, 6.5 (down 18 %) and CBS, 6.1 tied to NBC declines. Obviously a lot of The battle for men viewers is just as (up 9 %). Season to date, ABC leads in viewers were looking for something dif- fierce. In the sweeps, CBS improved its both categories. ferent and found it at CBS." X11

TPE COMMITS TO 'FIRST LOOK' FOR FALL

`Preview' spin -off has cleared 50% -plus; home video special in works

With over 50% of the country cleared, Television Program Enterprises last week declared a new weekly program, First Look, a go for fall 1991. Al Masini, president and chief executive officer, TPE parent com- pany TeleRep, also said last week the company was producing a home video special, Home Videos of the Stars, with Robin Leach as host, that will air in June. If the special performs up to ex- pectations, said Masini, it could go to series as early as January 1992. First Look is a spin-off of Preview, the magazine show TPE launched -and subsequently canceled-in the fourth 'First Look' co- anchors Chuck Henry and Paula McClure quarter of last year. The new show is a half -hour version of one of the segments in Preview that focused on new inven- At NATPE, TPE was also pitching a based on our clearances at that point." tions and technologies that would impact second new half-hour show, Amazing Next fall, three veteran TPE shows daily life. The hosts of First Look are Love Stories, with reenactments of "his- will also be returning, including Life- Chuck Henry and Paula McClure. torical" romances, as well as stories styles of the Rich and Famous and Star "Research showed that viewers felt about celebrity and ordinary-folk ro- Search, which will both be entering their the one thing they were getting [from mances. The going has been a little ninth seasons, said Masini. In addition, Preview] that they weren't getting any- tougher in clearing that show, Masini Runaway with the Rich and Famous is where else was information about new confirms. coming back for a sixth year. inventions that would affect their As a weekend show, with a female For June, the company is also repack- lives," said Masini. "We only spent skew, Masini said, "it's been a little aging for syndication a two -hour spe- $10 million finding that out. It's proba- harder to clear. But we think that it cial, The Magic of Music, which origi- bly the most expensive research project makes great counterprograming to all nally aired on CBS in June of 1989, ever done." Rob Hess, who produced the sports stuff. We still have a couple averaging an 8.917. The show is a 20th Preview, will also produce First Look, more months before we have to make a anniversary salute to the Songwriter's with Masini serving as executive pro- decision on whether to go ahead with it, Hall of Fame. -us ducer. Among the stations picking up First Look are: WNBC -TV New York, WMAQ- Tv Chicago, KYw -TV Philadelphia, KPIX- BACKERS OF OZ TV San Francisco, WBZ -TV Boston, WRC- E noki Films, a privately -held animation production company, is developing TV Washington, WJBK -TV Detroit, WSB- The Wizard of Oz cartoon series based on the classic Frank Baum tale, and TV Atlanta, KOMO -TV Seattle, WPLG -TV is looking for foreign co-producers to help underwrite the $170,000 -per- Miami, WPXI -TV Pittsburgh, KPNX -TV episode budget for the 52- episode series. Ricki Ames, vice president of Phoenix and KCRA -TV Sacramento. international sales .at Enoki Films, says company founder Yoshi Enoki has The Leach- hosted special, featuring another unidentified Japanese "partner" helping fund the initial $8.8 million celebrity home videos, has also cleared investment, but the Encino, Calif. -based production house is looking to attract over 50% of the country, according to other international producers and broadcasters for a formal international Masini. It has been cleared in eight of launch as early as fall 1992. Ames added that Italian broadcaster Reitalia and the top 10 markets, including WABC -TV French broadcaster TF-1 have expressed interest in distributing series in their New York, KTLA -TV Los Angeles and respective countries. WON -TV Chicago.

44 Programing MadMt1iM Mr II 1991

A FIRM GO! OVER 60% COVERAGE... AND THE LIST KEEPS GROWING! STATION MARKET OWNER WNBC NEW YORK NBC

KTLA LOS ANGELES TRIBUNE BROADCASTING

KYW PHILADELPHIA GROUP W TELEVISION

KRON SAN FRANCISCO CHRONICLE BROADCASTING WCVB BOSTON HEARST BROADCASTING WjLA WASHINGTON, DC ALLBRITTON COMMUNICATIONS

KXAS DALLAS LIN BROADCASTING WJBK DETROIT GILLETT COMMUNICATIONS

WJW CLEVELAND GILLETT COMMUNICATIONS WXIA ATLANTA GANNETT CO., INC. WTVT TAMPA GILLETT COMMUNICATIONS

IMO SEATTLE BONNEVILLE INTERNATIONAL KARE MINNEAPOLIS GANNETT CO., INC.

WIM MIAMI NBC SUBSIDIARY, INC. WPM PITTSBURGH COX BROADCASTING

KIM ST. LOUIS TIMES MIRROR BROADCASTING KTSP PHOENIX GREAT AMERICAN BROADCASTING COMPANY

KXTV SACRAMENTO A.H. BELO CORPORATION WTNH HARTFORD COOK INLET CORP.

KUSI SAN DIEGO MCKINNON BROADCAST CO. WFTV ORLANDO COX BROADCASTING WISH INDIANAPOLIS LIN BROADCASTING

KATU PORTLAND FISHER BROADCASTING, INC. WITI MILWAUKEE GILLETT COMMUNICATIONS

WDAF KANSAS CITY GREAT AMERICAN BROADCASTING COMPANY

Station Sales Cathy Forbes, Midwestern Sales Manager Contact David F. Sifford, (312) 222 -3320 Executive V.P./Marketing & Sales Ron Johnson, Western Sales Manager (615) 242 -7017 (213) 460 -5316 Bob Cambridge, Southwestern Sales Manager or your regional sales representative (213) 460 -3852 Victoria Quoss, Eastern Sales Manager (212) 554 -1677 Sam Fuller, Southeastern Sales Manager TRIBUNE (615) 242 -7017 ENTERTAINMENT Company RATINGS ROUNDUP

BS continued its winning ways, placing first again in prime part of its sweeps mini- series, And the Sea Will Tell, at number time for the week ended March 3, just five days after the four. (The first part of the mini -series weighed in at number network won its first sweeps victory in six years. The network three the week before.) The breakdown of the top 25 prime won with a 13.3/22. ABC and NBC tied with a 12.1/20. Fox time shows for the week reflected the closeness of the season - averaged a 6.8/11 for its five nights of prime time. to -date race, with CBS claiming nine shows and ABC and CBS had three of the top four shows with 60 Minutes at CBS eight apiece. Fox's best finish was with The Simpsons at number one, Murphy Brown at number three and the second number 41. It also claimed the bottom 10 spots for the week.

Week 24 Nn Network Prime Time Report for week of Feb. 25 - March 3

I st column tells rank. 2nd column tells position compared to last week: y-Down in rank from last week. A -Up in rank from last week. - Premiere broadcast. 3rd column tells rating. 4th column tells network. 5th column tells show.

1 23.5/38 C 60 Minutes 32 13.7/21 A Growing Pains 63 8.6/13 F Get A Life

2 23.4/36 N Cheers 32 13.7/20 N Heat Of The Night 64 8.5/13 A Father Dowling 3 19.1/28 C Murphy Brown 34 13.6/24 C Knots Landing 64 8.5/13 C Flash 4 19.0/29 C Movie: Sea Will Tell, Pt.2 35 13.4/20 A Amer. Best Kept Secrets 64 8.5/13 F Voices That Care Spec. 5 18.6/29 N A Different World 35 13.4/25 N Carol & Company 64 8.5/16 A Young Riders 5 18.6/27 A Roseanne 37. 13.3/20 N Fresh Prince Of Bel Air 68 8.4/15 C Guns Of Paradise 7 18.5/29 N The Cosby Show 38 13.2/21 C Jake And The Fatman 69 8.2/14 A Equal Justice

7 18.5/29 C Movie: Lies Before Kisses 39 13.0/20 N Night Court 70 8.1/15 C Movie: Renegades

9 18.1/27 A Amer. Funniest Videos 40 12.7/20 A Movie: Dead Pool 71 7.9/15 N Midnight Caller 9 18.1/31 A Family Matters 41 12.6/20 F The Simpsons 72 7.5/11 N Exposé

9 18.1/32 A Full House 42 12.4/20 N Night Court Spec. 72 7.5/12 N Super Bloopers & Jokes 12 18.0/27 A Amer. Funniest People 43 12.0/21 N 1st Person /M. Shriver 74 7.3/11 A Gabriel's Fire 11.8/18 13 17.9/28 N Down Home Special 44. F Married...With Children 75 7.1/12 N Dark Shadows 14 17.7/28 N Unsolved Mysteries 44 11.8/18 N Movie: Long Road Home 76 6.9/10 F Movie: Willow 15 17.3/26 C Rescue: 911 46 11.6/18 A Anything But Love 76 6.9/11 A Life Goes On 11.6/17 In 78 6.8/11 Parker Lewis 16 17.0/26 C Designing Women 46 F Living Color F 17 16.4/30 N Empty Nest 46 11.6/20 A Primetime Live 79 6.6/12 N Story Behind The Story

18 16.3/29 N Golden Girls 46 1 1.6/18 A thirtysomething 79 6.6/11 F True Colors 18 16.3/24 C Major Dad 50 11.523 N Dear John 81 6.5/12 F Cops 20 16.1/24 A Coach 51 11.2/21 N Hunter 82 6.3/10 F Beverly Hills, 90210 21 15.7/23 N Matlock 52 11.1/18 N Law And Order 83 6.2/12 A Peter Gunn 22 15.5/23 C Murder, She Wrote 53 11.0/16 N Blossom 83 6.2/11 F Cops 2 22 15.5/26 A Perfect Strangers 54 10.6/19 C Good Sports Spec. 83 6.2/9 F Voices That Care-Sunday 24 15.0/28 A 20/20 55 10.5 /I8 C Dallas 86 5.9/11 C Sons & Daughters 87 5.7/11 Hidden Video -Sat. 25 14.7/22 C Evening Shade 55 10.5/16 N Summer /Father Grew Up F Tot. 87 5.7/11 Uncle Buck 25 14.7/22 A Pres. Bush Press/Analysis 57 10.0/19 N Amen C 89 5.4/9 F America's Most Wanted 27 14.6/22 A Who's The Boss? 57 10.0/19 C 48 Hours 89 5.4/10 Totally Hidden Video 27 14.6/23 A Wonder Years 59 9.8/18 N Down Home F 29 14.2/21 A Davis Rules 60 9.6/15 C Tops Cops 91 5.1/10 C Lenny 92 4.2/7 F Comic Strip Live 30 14.0/22 A Movie: Robocop 61 9.1/14 N Real Life/J. Pauley 93 3.4/6 F Against The Law 31 13.9/24 A Going Places 62 8.8/14 C Flash Spec.

FREEZE FRAMES: Syndication Scorecard Week ended Feb. 24 Rank Program (Syndicator) Rtg Stns Covg

I Wheel of Fortune, syn. (King World) 15.1 221 98 8 Wheel of Fortune, wknd. (King World) 6.6 152 67 2 Jeopardy! (King World) 13.2 211 96 10 Inside Edition (King World) 6.2 129 92 3 Star Trek: Next Generation (Paramount) 12.3 237 98 I I Super Force (Viacom) 5.8 167 94 4 Oprah Winfrey (King World) 10.6 216 98 12 Hard Copy (Paramount) 5.2 171 87 5 Entertainment Tonight (Paramount) 8.6 180 95 12 21 Jump Street, syn. (Cannell) 5.2 129 92 6 Cosby Show (Viacom) 8.4 202 97 14 Sally Jessy Raphael (Multimedia) 5.0 188 94 7 Current Affair (20th Century Fox TV) 7.9 189 94 15 Chip 'N' Dale (Buena Vista) 4.8 183 96 8 Donahue (Multimedia) 6.6 229 97 15 Star Search (TPE) 4.8 154 86 Nielsen week') pocketpiece Source: Nielsen and Broadcasting's own research.

NedepNN Mgr 11 199 CABLE

PRIME NETWORK TO LAUNCH ASIAN SPORTS CHANNEL Regional sports service hooks up with Hutchvision

Cable sports service Prime Network and Wireless and a commercial arm of franchise. Hong Kong's cable franchi- will program and jointly operate a the Chinese government, and will reach sees, including U.S. telco USWest, new sports channel across Asia. viewers primarily through cable and sat- later withdrew after Hutchison an- The Denver -based programer last week ellite master antenna TV. nounced plans to reach viewers in signed an exclusive long -term partner- The sports service, one of between Hong Kong and the rest of the region ship deal for the channel with Hong five and seven that Hutchvision will ulti- by satellite. Kong -based Hutchvision, media arm of mately telecast on AsiaSat, will expand Programing for the Asian sports ser- conglomerate Hutchison Whampoa and to 24 hours over the next year, according vice will be supplied by Prime, which, its principal shareholders Li Ka-shing to Prime's Mat Tinley, executive vice according to Tinley, controls some and family. president and managing director for 2,500 hours of sporting events. The Prime plans to launch the four- to -six- Prime Network International. channel will telecast not just select hour daily prime time service in late Other advertiser -supported channels United States events, but regional summer or early fall on the AsiaSat I on the satellite will include English -lan- Asian sports events and major interna- satellite, whose footprint reaches more guage music and world news services, tional events as well. than 40 countries and an estimated 3 and Japanese- language and Chinese -lan- Regional programs, said Tinley, billion potential viewers across Asia. guage channels. could include Hutchison -controlled AsiaSat I, a C -band bird that is the Hutchison Whampoa made plans to events such as tennis and golf tourna- region's first privately controlled tele- launch the multichannel satellite ser- ments from Hong Kong and the Macau communications satellite, is jointly vice after failing in a bid last year to Grand Prix, along with kickboxing from owned by Hutchison -Whampoa, Cable win Hong Kong's now -troubled cable Thailand, boxing from Korea, Thailand and Japan, and gymnastics and womens' diving from China. Tinley added that the service would also be in a position to bid for English - language satellite rights to such major events as the Asian Games. Among the nations covered by the satellite's signal are China, Hong Kong, India, Israel, Japan, South Korean, Ma- laysia, Phillipines, Taiwan and Thai- land, along with nearly 36 others. Japan is excluded as a direct market for the channel, however, as Japanese law restricts the downlinking of non -Japanese satellite services, explained Tinley. Prime Network already sells cable programing to Japanese broadcasters and other media outlets, including one cable deal in which it provides some 700 hours of programing a year. Internationally, Prime Network pro- graming is also shown on Mexico City cable and on over -the -air and wireless ca- ble networks in Venezuela, as well as on PERSPECTIVE PRESIDENTIAL European satellite channels Screensport and, to a lesser extent, Eurosport, and on The Discovery Channel held a screening in Washington Feb. 27 for its European national broadcast channels. Citizen Carter program, which premiered on the network March 4. On Prime Network, launched in Novem- hand for a behind the scenes look at the former President were (I -r): John ber 1989 as a partnership between cable White, secretary of Agriculture under Carter; Carter Vice President Walter veteran Bill Daniels and TeleCommuni- Mondale; Ruth Otte, president of Discovery; John Hendricks, chairman and cations Inc., supplies sports programing chief executive officer of Discovery; Hodding Carter, assistant sectrary of to regional sports networks across the state for public affairs in the Carter administration, and Carter's son, Chip. U.S., reaching an estimated 23 million subscribers. -M

Broadcasting Mar 11 1991 CNBC SETTLES ON THREE -PRONGED APPROACH

According to CNBC, the network has finally found itself an identi- ty. And with its acquisition of FNN (if it goes through) the added sub- scribers won't hurt either. CNBC has completed plans for new weekend and prime time programing, and it is unlikely they will use any FNN programs from either prime time or weekends. As for the name FNN, which CNBC has said it will keep in some fashion, leading to some speculation that the channel might be renamed FNN, Caroline Vanderlip, CNBC vice presi- dent, affiliate relations, said the CNBC name will remain, but that the FNN name and logo might be incorporated into daytime programing. This new identity rolls out at the end of March. Any incorporation of FNN's logo or programing would not happen until the deal closes (if it closes) some time in May. CNBC is officially drop- ping the full name Consumer News & Business Channel and is sticking just to the acronym. And since the name of the channel brings no immediate identity to mind, according to Vanderlip, CNBC will use the tag line "Smart TV." The network's three new programing seg- ments each have their own tag line as well. CNBC daytime will be known as Matson and Clayton on The Real Story' Smart Business, CNBC prime time (7- 11 p.m.) is Smart Living and CNBC weekend (prime time Friday through on everything from celebrities to life- deciding on the current three- pronged Sunday) is Smart Talk. style programing to interviews with pub- format. CNBC had looked into all -talk The focus of the new prime time lic figures, but stressed it won't be a or all- magazine, and even some sports, schedule, set to launch March 25, will news show. "We'll be news reactive," he said. be a live 90- minute Today type show he said. Friendly would like to eventual- CNBC will start airing 25 new spots called The Real Story. It will run at 8- ly expand the show to 2 or 21/2 hours. on March 25, and is preparing a con- 9:30 p.m., preceded by Smart Money, CNBC also unveiled a half -hour busi- sumer ad campaign, to run on NBC CNBC's personal finance advice /call -in ness news show set to air at 6 p.m. O &O's and cable, beginning in June. show hosted by radio personalities Ken called Business Insiders, covering news CNBC apparently plans to tell opera- and Darla Dolans and followed by the events affecting the economy and featur- tors that carry both CNBC and FNN that network's consumer information pro- ing regular appearances by columnist they must choose to carry all their sub- gram Steals & Deals. The Real Story Dan Dorfman. scribers under either the CNBC contract repeats at 10 p.m., and again at mid- Weekend prime time with its talk -for- or FNN's, not both. As CNBC still plans night, with a one -minute news update on matted shows hits CNBC April 5. Talk to give out $1 per incremental subscriber the half hour, and further updates if Live, a call -in show with different guest ( "Closed Circuit," March 4) to the sev- breaking events warrant. Hosted by for- hosts, airs at 8 -9:30 p.m., and then en million subscribers it said it lined up mer NBC News reporters Cassandra again (also live) at 10 -11:30 p.m. under its Subscriber Acquisition Plan Clayton and Boyd Matson, The Real McLaughlin will be on at 7 -8 p.m. and (SAP), those 50 -plus MSO's that signed Story, like Today does not expect to at 10 -10:30 p.m. up for SAP and decide to transfer their keep viewers for the whole show. Newly -produced McLaughlin and Cavett subscribers to the CNBC contract would "We'll get tune -in sampling," said programs will run Friday and Saturday, pick up $1 for each of those subscribers Andy Friendly, vice president, prime with repeats on Sunday. as well. Those who chose FNN's con- time programs and program develop- Friendly said the network did research tract take themselves out of the SAP ment. Friendly said the show will focus with both subscribers and MSO's before plan altogether. -

SO Cage ßatn-l'wg Mar 11 1991 SPORTS MARKET SOFT FOR WLAF

USA Network kicks off its four - WLAF also has something the USFL teams, representing cities in the United year contract with the new World never had, but which might make a dif- States, Europe, and Canada: Sacramen- League of on ference: the sanction of the NFL. to, Calif.; Birmingham, Ala.; San Anto- March 23, airing the first game of its 25- USA's play -by -play announcers are nio, Tex.; Orlando, Fla.; New York/ game, 10 -week schedule. Sharing the Tim Brant and , both from New Jersey; Raleigh- Durham, N.C.; success or failure is ABC, which has 10 CBS Sports, and USA sports announcers London; Frankfurt; Barcelona, and games airing Sunday afternoons plus Bill Macatee and Ted Robinson. Analy- Montreal. one playoff game and the World Bowl sis will be handled by Cincinnati Ben - Internationally, WLAF will air in all championship. USA will air a game on gals quarterback Boomer Esaison, Mi- the countries with teams, on both cable Saturday and Monday evenings. as well ami Dolphins quarterback Dan Marino, and over -the -air in Canada, on Channel as four games on Saturday afternoons Houston Oilers quarterback Warren 4 in Great Britain, Tele 5 in Germany, and one playoff contest. Moon, New York Jets broadcaster and TV 3 Catalunya in Spain, and on the USA expects to average a 3 rating in former player Dave Jennings and former cable service Eurosport, which is seen in its cable universe for the WLAF games. CBS sports analyst Dan Jiggetts. 21 countries. The league is also investi- So far, though, advertisers are not flock- Six-hundred and fifty players, mostly gating possible carriage deals in the Far ing to the new league. According to American, were drafted for the IO East and Australia. JMI John Silvestri, USA executive vice pres- ident, ad sales, about 50% of the adver- tising has been sold, primarily to five or six major sponsors, including Delta Air- lines and Kentucky Fried Chicken. BIONDI, REDSTONE SPELL OUT which is involved in USA's major pro- motion. Silvestri declined to name the others, except to say they include a ma- STATE OF VIACOM jor beer company, athletic shoe manu- facturer, oil company, and soft drink maker. Advertising is up, Showtime is flat work within the TOPS framework, may By the time of the first kickoff, Sil- and the HBO lawsuit is on. do so for The Movie Channel rather than vestri hopes to have sold 80% of the ad Those were some of the topics Showtime, as Viacom had hoped, inventory, but he'll likely have a tough addressed by Viacom chairman Sumner Biondi said. time trying to sell 30% of his inventory Redstone and Frank Biondi. president Commenting on Encore, TCI's new in only two weeks, and in a soft sports and CEO, during a briefing last week low -priced pay service, Biondi said that ad market to boot. However, the sports regarding the state of the company. since it shows old movies, it will corn - ad climate is beginning to pick up, said As in previous years. Viacom's basic pete more with a service such as TNT Silvestri, helped by the fact that the networks are looking better than its pre- than with Showtime. He said Viacom WLAF overlaps very little with other mium services. 1991 is off to a good and ICI had discussed creating a chan- major sports schedules. Unfortunately start, said Redstone, with MTV net- nel like Encore last year, when ICI was for USA, it began selling spots for the works advertising up for the first quar- looking to buy 50% of Showtime. ICI WLAF in mid -November, just when the ter, despite the one -two punch of war "took the title page [off that proposal] bottom was dropping out of the sports ad and recession. Minus the burden of and put on a new one," said Biondi. market. HA!, MTV Networks is looking even As for ICI still having any interest in November was also USA's deadline brighter. Viacom expects to lose $20 purchasing a stake in Showtime (a deal to line up sponsors for its promotional million to $25 million on half -owned that fell apart after it took the Federal campaign. Only Kentucky Fried Chick- CTV: The Comedy Network, half of Trade Commission a year to approve the en signed on to the campaign, which what it lost on HA! in 1990. But that transaction), Biondi said they "still have focuses on game -piece giveaways. "It also means losses for CTV as a whole an interest in principle," but are proba- took longer for advertisers to commit to will be as great as those for HA! bly more focused now on Encore. the promotion than we had the luxury of Viacom expects 1991 to be a flat year Biondi said Viacom is not actively pur- waiting," said Ellen Kaye, USA's vice for Showtime, and, although it is at- suing other partners for Showtime, al- president, advertising and promotion, tempting to restructure the service with though it does have occasional talks with who hopes that with more lead time, its TOPS program, any positive effect other companies. "Obviously film com- USA will be able to sign up more pro- from that will be long term. In response panies talk to us from time to time," he motional sponsors next year. to MSO claims that TOPS is too rigid in said. WLAF is starting out under the shad- its demands for a fixed payment based Despite its alliance with Time ow of the failed USFL back in the on the current subscriber base in order to Warner, Viacom's lawsuit against that 1980's. Advertisers are mindful of that be able to lower the retail price, Biondi company and HBO on antitrust grounds experience, and Silvestri said he keeps said that "TOPS is not like the constitu- continues. A preliminary trial is set for USFL ratings numbers on hand when tion. It is a very flexible plan." He 1992, and "discovery is escalating right talking to them. But it is noteworthy that added, however, that it may have been now," said Biondi, who added that no the USFL did not fold until it was naive to think that people would line up settlement discussions are going on. moved from a spring schedule to a fall and say: 'terrific concept.' " It is likely "We are convinced our allegation is schedule, to go against the NFL. The that many MSO's, if they do elect to sound," said Redstone.

Broadrasting Mar 11 1991 Cile SI NCTA COMES MARCHING IN TO NEW ORLEANS Convention planners buoyed by recent spate of registrations

Aburst of registration activity over Bureau of International Communications gensmith, president, video division, Par- the past two weeks has given & Information Policy, will address a amount Pictures, and Scott Kurnit, pres- hope to planners of the National similar luncheon gathering on Tuesday. ident, Showtime Event Television. Cable Television Association's annual There will be a CablePAC breakfast There will be a Tuesday afternoon conference two weeks from today Monday morning and an NCTA board session with House and Senate staffers, (March 24-27) in New Orleans that they meeting on Thursday. while FCC staffers will appear at a will reach last year's attendance figures There will be only one set of concur- Wednesday morning session. of 14,000. Until recently, NCTA reports rent general panel sessions each day, in Other topics to be addressed include that activity was off about 10% for the addition to a series of infomart breakfast Cable in the Classroom, creative financ- upcoming show. roundtables on Tuesday and Wednes- ing, HLT's, interactive TV, cooperative NCTA said there were nearly 9,500 day. The state of pay TV will be ad- promotions and ad sales. Technical ses- registrants as of last week, dead even dressed in a Monday panel session, sions include a CableLabs update, as with last year's count at this time. Also "How to Market Pay TV," moderated well as sessions on fiber optics, PCN's, as of last week, there were 53 new ex- by Jerry Maglio, senior vice president, video compression and signal security. hibitors among the 268 taking up marketing, United Artists Cable, and in- NCTA expects the same number of 187,800 square feet of space. Last year cluding Rick Sperry, vice president, international attendees as last year, 600, 311 exhibitors covered 198,000 square marketing, Comcast; John Mathwick, and noted several new events, including feet of exhibit space in Atlanta. group vice president, Jones Intercable; international functions hosted by Com- Agenda highlights include general Kevin Leddy, senior vice president, munications Equity Associates, Daniels sessions each day of the show hosted by Warner Cable; Virginia Westphal, vice & Associates and the French Embassy. ABC News media commentator Jeff president, marketing, Viacom Cable, There will also be a dedicated interna- Greenfield. The convention opens Mon- and Dan Basnight, vice president, mar- tional lounge in the convention center, day, March 25 at 10 a.m., with address- keting, TeleCable. in addition to the several international es by convention chairman James Rob- Ajit Dalvi, senior vice president, mar- panel sessions throughout the show. bins, president of Cox Cable, and keting and programing, Cox Cable, will On Tuesday, the National Association NCTA President James Mooney. Green - moderate a Tuesday panel session on of Minorities in Cable will hold its annu- field's opening panel, "Back to the Fu- PPV. Speakers include Scott Beck, pres- al awards breakfast, while the 13th an- ture: The Business Perspective," will ident and chief operating officer, Block- nual local Ace awards will be bestowed include Frank Biondi, president, Via- buster Video; Mark Greenberg, vice that evening. Wednesday evening, the corn International; Amos Hostetter Jr., president, Prime Cable; Robert Klin- national awards will be presented. ass chairman, Continental Cablevision; Bar- ry Diller, chairman, Fox Broadcasting, PRICE PEACE and Alan Griffith, president, Bank of CNN'S OF New York. Peace in the Middle East saw CNN's ratings the week of Feb. 25 -March 3 Greenfield opens Tuesday with a reg- stay fairly level with ratings it got when the ground war began the ulatory perspective, featuring FCC preceding week. In its cable universe, on a 24-hour basis, CNN had a 4.1 Commissioners James Quello, Sherrie rating/12 share, up from 3.9/11.4 the week of Feb. 18 -24. In prime time, Marshall and Ervin Duggan. Thursday, CNN had a 5.5/8.7 Feb. 25 -March 3, up from 5.1/7.8 the preceding week. Greenfield's session, "How Does the CNN's ratings thoughout the crisis have peaked during key moments of the Business Grow ?" ends the convention. war, most notably at the beginning of the conflict. During the middle of the It includes John Malone, president and war, when reports were largely focused for weeks on daily bombing raids of chief executive officer of Tele- Commu- Baghdad, CNN's numbers were at their lowest, a 3-4 24 -hour rating and a 4 -5 nications Inc.; Kevin Maxwell, manag- for prime time, although those were still way above pre -war ratings. ing director of Maxwell Communica- The perception that CNN's ratings will drop off as the Middle East crisis tions Corp., and son of British media fades from headlines is making some advertisers reluctant to pay increased magnate Robert Maxwell; Craig advertising prices, which CNN raised during the war; prime time increased McCaw, chairman, McCaw Cellular, from $5,000 to $20,000 for a 30- second spot. Jon Mandel, senior vice and Andre Chagnon, chairman, Video- president, director of national broadcast, Grey Advertising, tron. said CNN has negotiated down from that price. "We haven't paid $20,000. I can't imagine Unofficially, the convention begins anyone's paid that." But even with the negotiated price, Mandel maintained Saturday, March 23, and Sunday, CNN was still asking too much. "They'll learn when they lose business a few March 24, with a series of internal in- times," he said. dustry meetings. NCTA's public policy CNN declined to speak about its advertising rates now that was roundtables with senators and congress- the war over, saying it was too early for them to have made a judgment. But not men are scheduled for Sunday after- all advertisers think CNN has gotten carried away with its rates. "Their rates noon. FCC Chairman Alfred Sikes will are reasonable. They've always matched their rates to their ratings," and will address a closed luncheon of the NCTA continue to do so, said Tom Winner, executive vice president, media director, board on Monday, while Janice Obu- Campbell -Mithun -Esty, who noted that in some cases CNN has been asking chowski, assistant secretary of Com- even more than $20,000 for spots. merce, and Brad Holmes, ambassador,

S2 Cade 6eedatlMy We II 191IJ CABLECASTINGS

president, sales and marketing, will work with record USA VICTORY companies and noting that the networks are artists to produce music videos The 30-month legal dispute concentrating on picking up cable aimed at that age group. Nickelodeon between USA Network and Jones affiliations outside the Northeast and will carry the videos between 9 Intercable has been settled, with Los Angeles areas. CMT has a a.m. and 2 p.m., beginning July I. the programing network appearing to rate card of 8 cents, which can be Duvall said the Nick Jr. Rocks! have gained the upper hand. USA discounted to 5 cents, and cable segment will launch with eight will be reinstated on Jones systems systems that take both TNN and videos, and she hopes to have 36 serving 1.2 million subscribers CMT get a 10% discount on their videos shot in the first year. As more beginning in April. Sources also say TNN rate card, which normally is 15 videos become available, the Nick USA will receive a monetary cents. Jr. Rocks! segment will expand settlement of $8 million. within the five -hour time block. Jones dropped USA from its The music will range from rock PPV FOOTBALL CONCERNS systems in September 1988, citing to reggae to rap to country to concerns over violent programing. National Football League classical, and will include both At the time, USA was also instituting Commissioner Paul Tagliabue has new songs and older material. large rate increases to help pay for responded to a letter from Children's artists, such as Raffi, expansion into original movie Representative Edward Markey (D- will appear as well as pop stars. production, among other things. Mass.), chairman of the House Some artists, such as Bobbi USA sued for breach of contract, and Telecommunications Subcommittee, McFerrin, would cross over well, the network won several concerning the NFL's pay -per- Duvall said. And many pop artists preliminary court skirmishes before view plans. have recorded children's songs. last week's settlement was Tagliabue's comments on "What I'm looking to do is announced. ESPN- widely reported in the bring mainstream recording artists Jones Chairman Glenn Jones press -that the NFL might into children's music videos via said: "We like what they've done experiment with PPV near the end of original 'kid vids,' as well as with programing over the last the current television contracts providing a vehicle for some of year" and "we think it will be a nice drew a quick response from Markey, the top children's artists," said working relationship." who was critical of seeing the Duvall. "Music is the universal USA President Kay Koplovitz NFL being outpriced and unavailable language," she said. "Why couldn't said: "We are delighted that USA for many viewers. Pavarotti do a children's video ?" Network will again be An NFL spokesman said she asked, such as a number from a distributed" on Jones systems, and Tagliabue wrote back that Markey's children's opera. "we look forward to a long, fears were misplaced, that PPV Duvall will be executive positive relationship." would be a market test and would not producer of the project, serving as One of USA's demands in the alter the current contract, and that go- between with record suit was remuneration for the time any PPV games would be in addition companies and artists. Jones systems weren't carrying to the present broadcast and cable MTV GOES HOURS USA. At USA's current rate, the $8 slate. 24 ON million figure would appear to be LENINGRAD CABLE close to what Jones would have paid in affiliation fees had they been TIME WARNER TEST MTV Europe, already on the air in carrying the network for the past two - the Soviet Union with an hour per Time Warner has offered a new and- one -half years. day insert into a magazine show, standard for a behavior test in reply now claims it will be the first non- comments in the FCC's effective Soviet channel to broadcast 24 competition rulemaking. The COUNTRY COMBO hours a day on Leningrad's 130,000 - company suggests a 10- channel home cable TV system. Leningrad Group W hopes to make its antenna service priced at $12.27. Cable is expected to grow to two established The Nashville Network Operators would be free to add up million households by the end of and newly acquired Country to eight more channels at their 1996. The deal was made between Music Television two compatible discretion, at 76 cents per MTV European and Lenceltel, a networks serving different channel. The figures are based on joint venture of Leningrad Cable and audiences, like an AM and an FM FCC -GAO data and would make the U.S. firm Rutter -Dunn 18- station. TNN, with a 27% the top cost of the channel service Communications. increase in advertising sales so far $18.35. Installation and downgrade charges for such tiers, this year, will continue to be more LOCAL NEWS IN musically conservative and go after said TW. would be at cost. SAN FRANCISCO an audience with a median age of 40 years old. With CMT, which TUNES FOR TOTS KRON -TV San Francisco will begin unveils a funky on -air look March providing Viacom Cable with a local 12, Group W is looking to go after a Shelley Duvall and Nickelodeon news update within Headline younger (18 -39), more urban are teaming up to produce and carry News on April 1. KRON -TV's hourly viewer. But urban means "Kansas music videos aimed at the two -to- updates will be available in more City, not New York City," said six- year-old age group. than 150,000 Viacom subscriber Lloyd Werner, Group W, senior vice Duvall's Think Entertainment homes.

Mh.i.stiq w n lggi Cobh 53 BTJSIYESS

TVB 1990 RESULTS CONFIRM WEAK FOURTH QUARTER Television revenues in fourth quarter up by less than 1%; total ad revenue in 1990 up 6% to $22.6 billion; political advertising boosts local markets

Advertising totals compiled by Ar- bitron's Broadcast Advertisers Fourth Quarter 1990 vs. 1989 Reports and released by the Tele- vision Bureau of Advertising document /9R9 /990 % chg. the the fourth -quarter fallout that spoiled Network $2,906,941,200 $2,843,545,100 -2.2 holiday season for much of the Fifth Spot S1,596,449,000 $1,606,325,900 + 0.6 Estate. For the four categories tracked Local $1,406,908,200 +2.3 by TVB- network, spot, syndication $1,439,735,900 (including Fox) and local -ad revenue Syndication S389,074,700 $458,075,900 +17.7* increased by 0.8 %, to $6,347,682,800. Total $6,299,373,100 $6,347,682,800 t 0.8 for fourth quarter 1990. 'Includes Fox National spot advertising, the report Source Arbitron's Broadcast Advertisers Reports says, grew only 0.6% in the fourth quar- ter, to $1,606,325,900, compared to fourth -quarter 1989's total of $1,596,449,000, which had been a 3% increase from fourth quarter 1988. Bolstered by revenue from political advertising, local advertising managed to grow 2.3% in the fourth quarter, from $1,406,908,200 in 1989 to Mr. David Corman $1,439,735,900 in 1990. Even with the close to $300 million spent on political has agreed to sell the stock of advertising in 1990, the fourth -quarter growth, when compared to fourth -quar- Boulder Broadcasting Corporation ter growth in 1989 versus 1988, was up only 0.3 %. licensee of Besides local, only syndication adver- tising revenues grew by more than 1 %. Syndication was up 17.7% to KNUS-AM $458,075,900. However, that 17% Denver, CO growth is down significantly from the 49% growth the syndication market en- to joyed between fourth quarter 1988 and 1989. For the year, spot television was up Mr. Paul Stebbins 5.1% to $5,423,256,600, as Procter & Gamble and Philip Morris increased their spot spending by 38% and 22 %, respectively. Syndication increased 23.4% for the year. In that category, four of the top QUESÎCOMW'i- five advertisers increased spending com- pared to a year ago. Up from 1989 was Philip Morris at $133,752,000 (up Radio Station Brokerage & Financing Services 25 %), P &G at $118,673,000 (up 31 %), Warner -Lambert at $48,430,100 (up 96 %) and Grand Metropolitan at Don Busself Marc Hand $45,821,400 (up 81 %). Kellogg Co., Gaithersburg, MD 1 (301) 963 -3000 Denver, CO 1 (303) 534 -3939 the number -five syndicated advertiser,

Subject to FCC approval Continues on page 57.

54 Business ModmtFy Mar I1 1991 CIlI\GI1G HANDS

ed by Albert W. Vontz, and is licensee of PROPOSED STATION TRADES WNOP(AM) Newport, Ky. Buyer is headed by Gardiner Broadcasting CLOSED! By volume and number of sales Corp. (100% GP), Clifton H. Gardiner (75% VS), Rex Last Week: R. Miller (15% VS) and Patrick J. O'Keefe (10% VS), and recently pur- The sale of WJLQ- FM/WCOA- AM's $144,100 1 chased KKMX -AM -FM Hayden, Colo. FM's $2,085,000 4 ("Changing Hands," Feb. 4), and FM, Pensacola, Florida from KSMT(FM) Breckenridge, Colo. ("Chang- AM -FM's $2,620,000 6 Norman S. Drubner to BREM ing Hands," Feb. 18). Gardiner is also TV's $0 2 purchasing KzYR(FM) Avon, Colo. (see be- Broadcasting, Edmond J. Muniz, Total $225,766,350 13 low). KSNO(AM) has new age jazz format Principal for $2,230,000. on 1260 khz with 5 kw day. KSNO-FM has Year to Date: contemporary jazz/new age format on 103.9 mhz with and 85 Randall E. Jeffery AM's $10,110,639 38 2.5 kw antenna feet above average terrain. FM's $40,469,103 47 Broker KZYR(FM) Avon, Colo. Sold by Rocky AM -FM's $88,712,617 40 Mountain Wireless Inc. to Gardiner Broad- TV's $86,474,000 17 cast Partners Ltd. for $550,000. Price in- cludes $345,000 cash at closing, $30,000 142 Total $225,766,350 escrow deposit and $175,000 promissory For 1990 total see Jan. 7. 1991 BROADCASTING. note at 10 %. Seller is headed by Jerre!' K. Davis, who is general partner in Roaring Fork Radio, applicant for new FM at Ba- WEKZ -AM -FM Monroe, Wis. Sold by salt, Colo. Buyer is headed by Gardiner Green County Broadcasting Corp. to State - Broadcast Corp. (100% GP), Clifton H. Providing the Broadcast Indus- line Partnership for $1.65 million cash at Gardiner (75% VS), Rex R. Miller (15% try with Brokerage Services closing. Seller is headed by Kenneth W. VS) and Patrick J. O'Keefe (10% VS), and Stuart and has no other broadcast interests. recently purchased KKMX -AM -FM Hayden Based Strictly on Integrity, Buyer is headed by Harish C. Puri and KSMT(FM) Breckenridge, both Colora- Discretion and Results (37.5 %), Busaba Imhoff (37.5 %). Gary R. do, and is also purchasing KSNO-AM -FM Probst (12.5 %) and Timothy S. Carney (see above). KZYR has adult album rock (12.5 %), and has no other broadcast inter- format on 103.1 mhz with 1.5 kw and BRIAN E. COBB ests. WEKZ(AM) has diverse format (local antenna 459.2 feet above average terrain. CHARLES E. GIDDENS khz 1 news, sports, music) on 1260 with WSLE(FM) Cairo, Ga. Sold by Orson 703-827-2727 kw day. WEKZ(FM) has easy listening for- Woodall (receiver) to Lovett Communica- RANDALL E. JEFFERY mat on 93.7 mhz with 36 kw and antenna tions Inc. for $510,000. Price includes feet above average terrain. 407- 295.2572 581 $10,000 cash at closing, $210.000 five- KTMX(FM) Colusa, Calif. Sold by Affin- year interest -bearing note and $290,000 ELLIOT B. EVERS ity Communications Inc. to Park Lane Co- 25 -year promissory note at 10 %. Seller 415. 391.4877 lusa Partners Ltd. for $900,000. Purchase has no other broadcast interests. Buyer is includes $250,000 three -year noncompete headed by Wendell Lovett (45 %) and Jef- note payable at fery Lovett (45 %), father and son, and covenant and $650,000 RADIO and TELEVISION BROKERAGE William O. Woodall Jr. (10 %). Wendell 10 %. Seller is headed by Peter Miouli. FINANCING . APPRAISALS and has no other broadcast interests. Buy- Lovett is 75% stockholder in Lovett er is headed by Park Lane Group Inc., Broadcasting Enterprises Inc.. owner of general partner of assignee, which is head- WGRA(AM) Cairo, Ga. WSLE has adult con- ed by James Levy (38.832%), Richard temporary format on 102.3 mhz with 3 kw Blue (18.302 %), William Struck and antenna 300 feet above average ter- (8.775 %), Paul Cook (29.076 %) and Ar- rain. thur Schneiderman (5.015 %), and has no KFUN(AMI- KLVF(FM) Las Vegas, N.M. other broadcast interests. KTMX has CHR Sold by KFUN -KLVF Inc. to Dennis D. format on 107.5 mhz with 28 kw and an- Mitchell for $400,000. Price includes 16 tenna 600 feet above average terrain. $125,000 cash at closing, $75,000 promis- KSNO-AM.FM Aspen and Snowmass Vil- sory note at 12% and $200,000 promissory lage, both Colorado Sold by Dayton note at 7 %. Licensee is headed by S. Carl MEDIA VENTURE Heidelberg Distributing Co. to Gardiner Mark and son Henry G. Mark. Transferor PARTNERS Broadcast Partners Ltd. for $800,000. is S. Carl Mark. Transferee is Mitchell Price includes $700,000 cash at closing (100 %). Principals have no other broadcast WASHINGTON, DC and $100,000 five -year promissory note at interests. KFUN has Spanish and C &W for- ORLANDO 10% interest for first year, to be amortized mat on 1230 khz with I kw. KLVF has adult SAN FRANCISCO over next four years in 16 quarterly install- contemporary format on 100.9 mhz with 3 ments; five -year noncompete covenant is kw and antenna 77 feet below average included in purchase price. Seller is head- terrain.

Business 55 Broadcasting Mar 11 1991 FOCUS ON FINANCE

Overall market for week ending last Wednesday was split. "squeeze" of short sellers may be under way in latter stock. with larger cap stocks up just over 2%, while smaller American Film Technologies rose sharply from 4'/ last week, stocks rose roughly 5 %. CBS climbed 10.6 %, to 1857/2. coin- reportedly on rumors about possible takeover by film studio. cident with news that company had best household ratings On Friday, March I, the stock was at 63/4, despite denials of during February sweeps, and just prior to expected FCC deci- any imminent transaction by company's president. Some com- sion on revising financial interest and syndication rules. News panies are taking advantage of stock market upswing to issue Corp. continued to gain, up 8.6 %, while another heavily additional equity, including Omnicom Group, up 10% last leveraged company, Cablevision Systems, jumped 16 %, to week to 27'/2, and New Line Cinema. All American Televi- 273/4, and was among most active volume stocks last Wednes- sion has a new symbol: AACI, wihle TVX Broadcast Group day on American exchange. Speculation continued that stopped trading following tender by Paramount.

Stock Index Notes: T- Toronto. A- American. N -NYSE. O- NASDAQ. Bid prices and common A stock used unless otherwise noted. PIE ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Mmkel Markel Closing (losing Copimr Closing Closing Capitali- Wed Wed Nel Percent PIE moos Wed Wed Nel Percent P/F ration

Mar 6 Feh 77 Change Change Ratio 000,000, Mor 6 Feb 77 (honge Change Rnlia000,000

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

A BHC) BHC Comm. 53 3 8 51 1/2 I 7 8 03.64 13 1.563 N BLC) A.N. Belo 31 1/4 30 1/8 1 1/8 03.73 24 583 N 'CB) Cap. Citles/ABC 500 484 1/2 15 1/2 03.19 17 8.666 A AKI AckerIv Comm. 3 3/4 3 1/2 1/4 07.14 4 57 N CBS) CBS Inc. 185 7/8 168 17 7/8 10.63 14 4.400 N AFL) American Family 23 23 1/2 - 1/2 -02.12 17 1,871

A (CCU) Clear Channel II 11 00.00 -122 63 O ACCMA) Assoc. Comm. 28 3/4 28 1/4 1/2 01.76 73 536

O JCOR) Jacor Commun. 2 7/8 2 SB 1/4 09.52 -2 28 N CCN) Chris -Craft 31 29 7/8 1 1/8 03.76 2 789 O IOSBN) Osborn Commun. 7 7 3/4 - 3/4 -09.67 -10 48 O DUCO) Durham Corp. 27 27 3/8 - 318 - 01.36 13 228

O OCOMA) Outlet Comm. 11 10 1/2 1/2 04.76 13 72 N GC') Gannett Co. 41 39 1/2 1 1/2 03.79 17 6.478 N (PL) Pinelands 15 1/2 15 3/4 - 1/4 -01.58 261 N GE) General Ekctric 68 1/2 69 3/8 - 7/8 -01.26 14 60,870 A (PR) Price Commun. 5/8 518 00.00 133 7 O GACCI Great American 3 1/8 2 7/8 1/4 08.69 4 109

O SAGB) Sage Bcsg. 1 1/8 7/8 1/4 28.57 -I 4 A HTG) Heritage Media 4 3 3/4 1/4 06.66 .6 180 N IJP) -Pilot 40 I/8 40 1/2 - 3/8 -00.92 9 1.434 O (SCRP) Scripps Howard 49 50 - 1 -02.00 18 506 Jefferson 02.57 17 697 O ISUNNC) SunGroup Inc. 3/4 3/4 00.00 -1 5 N (LEE) Lee Enterprises 29 7/8 29 1/8 3/4 02.54 9 337 O ITLMD) Tekmundo 4 3/4 5 - 1/4 -05.00 -2 108 N I LC) Liberty 43 1/8 44 1/4 - I 1/8 - 3,570 0 (TVXGC) TVX Group 9 7/16 9 7/16 00.00 68 O (1.1NBI LIN 69 1/2 63 6 1/2 10.31 -19

1 1/4 02.18 124 2,847 O (UTVI) United Television 32 31 I 03.22 3 347 N MHP) McGraw-Hill 58 1/2 57 1/4

A I MEGA) Media General 22 1/8 21 1/2 5/8 02.90 26 560 N IMDPI Meredith Corp. 27 1/2 27 3/8 1/8 00.45 -22 495 O IMMEDC) Multimedia 73 71 2 02.81 19 826

A (NVTA) New York Times 23 22 518 3/8 01.65 51 1,751 PROGRAMING N (NWS) News Corp. Ltd. 14 1/4 13 1/8 1 12 08.57 8 3.825 O IPARC) Park Commun. 15 1/2 15 12 00.00 17 320 O 1ATV) ACTV Inc. 2 3:4 2 5,8 1.8 114.76 2 0 IPI.TZI Pulitzer Pub. 23 1/4 23 1/2 - 1/4 -01.06 9 243 O ALIT) All American TV 3 5/8 3 5/8 00.00 7 O (STAUF) Stauffer Comm. 117 117 00.00 48 144 N CRC) Caroko Pictures 9 9 1/4 - 1/4 -02.70 14 272 N ITMC) Timm Mirror 30 7/8 29 1/8 1 3/4 06.00 19 3,968 O DCPI) dick dark prod. 4 3 3/4 1/4 06.66 25 33 N (TRI) Tribune Co. 43 3/4 42 1/2 1 1/4 02.94 16 2,881 N D1S) Dimey 126 518 124 2 5/8 02.11 21 16.839 A (TBSA) Turner Bestg.A 14 3/4, 14 7B - 1/8 -00.84 -98 2.200 O FNNIC) FNN 11/32 13/32 - 1/16 - 15.38 1 6 N I WPO) Washington Post 241 - 1/8 -00.84 16 2.900 A FE) Fries Entertain. 5/8 5/8 00.00 3 N IW'X) Westinghouse 30 1/8 27 3 I/8 11.57 8 8,769 A HHH) Heritage Ent. 7/8 5/8 1/4 40.00 1 7 N HSN) Home Shop. Net. 5 3/8 4 5/8 3/4 16.21 15 484

00.00 20 5 O 1BTVA) IBS 1 5/8 1 5/8 CABLE

N (KWP) King World 32 3/4 30 7/8 1 7/8 06.07 15 1.244 O KREN) Kings Road Eat. 1/8 1/8 00.00 0 A ATN) Acton Corp. 5 I/8 5 1/2 - 3/8 - 06.81 -4 7 N (MC) Matsushita 138 1/2 137 12 I 00.72 18288.112 O (ATCMA) ATC 42 1/4 40 2 1/4 05.62 40 4,607

5 A I NNH) Nelson Holdings 1 1/4 I 3/8 - 1/8 -09.09 A (CVO Cablevision Sys.'A 27 3/4 23 7/8 3 7/8 16.23 -2 616

O (NNET) Nostalgia Net. 5/8 5/8 00.00 3 A (CTV) Century Comm. 9 5/8 8 1/8 I 1/2 18.46 9 629

N (OPC) Orion Pictures 10 1/2 9 5/8 7/8 09.09 26 236 O (CMCSA) Camcast 15 1/4 14 1 1/4 08.92 -10 1.721 N (PCI) Paramount Comm. 41 1/2 7/8 09.09 28 4.893 A (F ALI Falcon Cable 7 3/4 8 1/4 - 1/2 -06.06 .5 49

N (PLA) Playboy Ent. S 5/8 5 3/8 1/4 04.65 29 105 O (JOIN) Jones Intercable 9 1/2 8 3/4 3/4 08.57 -6 118

O (QNTXQ) Qintex Ent. 1/8 1/8 00.00 26 N (KRII Knight - Ridder 49 3/4 48 12 I 1/4 02.57 15 2.496 O (QVCN) QVC Network 10 5/8 8 1/8 2 1/2 30.76 -27 184 T RCI.A) Rogers'A' 12 1/2 9 3/4 2 3/4 28.20 -17 349 O (RVCC) Reeves Commun. 6 3/4 6 3/4 00.00 -16 85 0 (TCAT) TCA Cabk TV 15 15 1/2 - 1/2 - 03.22 65 363

O (RPICA) Republic Pic.'A' 8 7 1/4 3/4 10.34 44 34 0 (TCOMA) ICI 15 7/8 14 1/2 1 3/8 09.48 -23 5,651

A (SP) Spelling Ent. 5 1/4 S 1/4 00.00 35 173 N I TWX) Time Warner 108 1 3/8 09.48 -7 6,207 O (JUKE) Video Jukebox 4 3/4 4 3/4 00.00 -36 45 O (CAECA) United Art.'A' 13 12 3/4 1/4 01.96 48 1,825 O (WONE) Westwood One 2 3/8 2 1/2 - 1/8 -05.00 -I 34 A VIA) Viacom 24 3/8 25 1/4 - 7/8 - 03.46 -81 2.601

Broadrosling Mar 11 1991 STOCK INDEX (CONT.)

Market Market Copitali- Closing ( loing (losing (losing Capitoli- Wed Wed Net Percenl NE zotion Wed Wed Net Pe,cenl P/F zotion Change Ratio Mor 6 Feb 27 Change .000,000¡ Mar 6 Feb 27 Change Change Ratio 000,000)

EQUIPMENT & MANUFACTURING SERVICE

N 3M MMM) 90 5/8 88 3/4 1 7/8 02.11 IS 20,116 O IAFTI) Am. Him Tech. 6 1/4 4 1/2 1 3/4 38.88 20 61 N ARV) Arvin Industrie 22 5/8 21 1/4 1 3/8 06.47 20 425 O (BSIM) Burnup & Sims 9 1/2 10 - 1/2 -05.00 105 119 O CCBL) C-Cor Electronics 4 3/4 5 1/4 - -05.00 5 20 A 1 CI.R) Color System 3 3/4 4 - 1/4 - 06.25 -4 34

0 CTEX) C -Tec Corp. 16 3/4 16 3/4 00.00 -32 275 N ICQ) Comsat 28 3/8 26 1/8 2 1/4 08.61 9 530

N CHY) Chyron 13/16 7/8 - 1/16 -07.14 -2 9 N ICDA) Control Data 13 12 1/8 7/8 07.21 .3 552

A COU) Cohn 12 1/4 12 1/8 1/8 01.03 9 24 N (DNB) Dun & Bradstreet 47 5/8 44 3/4 2 7/8 06.42 17 8,690 N EKI Eastman Kodak 45 7/8 43 5/8 2 1/4 05.15 47 14,883 N (FCB) Foote Cone & B. 25 1/2 24 1/2 1 04.08 13 275 N HRS) Harris Corp. 25 I/2 24 1/4 1 1/4 05.15 8 1,022 O (GREY) Grey Adv. 145 135 10 07.40 13 163

N IV) Mark IV Indus. 11 11 5/8 5/8 05.68 2 158 O I IDBX) 1DB Common. 8 3/4 8 3/4 00.00 97 55

O MATT) Matthews Equip. 1 7/8 I 7/8 00.00 93 I1 N i IPG) Interpublic Group 43 1/2 41 2 1/2 06.09 19 1,487

O MCDYI Micradyne 8 3/8 6 13/16 19/16 22.93 119 35 N (OMC) Omnicom 27 1/8 2 1/2 06.09 13 711

O MCOM) Midwest Comm. 23/32 3/4 - 1/32 -04.16 2 2 O IRTRSY) Reuters 47 1/2 45 3/8 2 1/8 04.68 22 20,476 N MOT) Motorola 64 1/4 61 I/8 3 I/8 D5.11 16 8,450 N (SARI Saatchi & Saatchi 1 3/8 I 1/8 1/4 22.22 1 217

PPI) 1 A Pico Products 1 1/8 - I/8 -11.11 3 O (TI-MT) Telemalion 1/4 1/4 00.00 I

SFAI Sci-Atlanta-Atlanta 1S 3/4 15 1/2 1/4 01.61 8 353 O (TMCI) TM Common. 1/4 1/4 00.00 -1 5

SNE) Sony Corp. 51 3/4 52 1/8 - 3/8 - 00.71 27 17,177 A (UNV) Unael Video 7 7/8 7 5/8 1/4 03.27 -13 12 Tektronix EK) 22 1/4 20 1/8 2 1/8 10.55 -7 646 O (WPPGY) WPP Group 411/16 2 1/2 23/16 87.50 1 192 VAR) Varian Assoc. 42 1/2 40 2 1/2 06.25 -202 813

WGNR) Wegener 3/4 5/8 1/8 20.00 4 5 ZE) Zenith 8 1/4 7 1/2 3/4 10.00 3 220 mandard ia & Poor's 400 447.26 436.00 1- 11.36 +2.5% T Continued from page 54.

cut its syndicated spending by 11%, down to $45,353,300. Of 26 national and regional spot ad- vertising categories, half cut back on their 1990 spending. Beer and wine ad- vertising dropped 3% in 1990 to $201,189,000; household furnishings dropped 31% to $29,267,600; computer and office equipment advertisers cut back by 33% to $21,164,700, and build- ing material /equipment and fixture ad- vertisers cut by 27% to $57,628,800. Locally, eight of 15 local- retail televi- sion advertisers cut their spending. In THE the automotive category-which in- SELLING OF KING Steven Clifford, president and chief executive cludes dealerships, repair shops, gas sta- officer of King Broadcasting, told BROADCASTING that a definitive agreement will tions and supply stores -spending probably be signed in about a month to sell the TV stations and cable systems to a venture dropped 11% to $414,248,000. On the joint of the Providence Journal and Kelso Co. (BROADCASTING, retail side, department, discount and va- & March 4). While saying the sale would be taxable to King and that the buyers would assume riety stores cut spending by 11% to debt, which recently stood at $170 million, Clifford declined to break out $333,641,300. Clothing stores, fur sa- prices or multiples between the stations and cable: "There is only so lons, shoe stores and apparel stores cut one price I'm not sure what it says to the cable or TV industry; you can read into it ad spending by 12% to $174,226,600. whatever you want." Since the end of the fiscal year last June, King's Network television was up 6% in a broadcasting operations have been affected by the recession and events in the non -Olympic, non -election year that saw Middle East, but Clifford said he is optimistic about an upturn in revenue. 21 of 47 advertising categories reduce ad Those making the sale announcement last week were (pictured, I -r) controlling spending. Beer and wine advertising owners of King, Harriett Stimson Bullitt and Priscilla "Patsy" Bullitt Collins, dropped by 19% to $293,456,600. who are sisters, and chairman, publisher and chief executive officer of Among the top -25 network advertisers, Providence Journal Co., Stephen Hamblett. Other owners of King include Kellogg Co., the number -four network additional family members, executives, various trusts and an employe stock advertiser, cut spending by 7% to option plan (ESOP). $301,295,500.

Broadcasting Mar 1 1 1991 Msiass 57 WASh MTON

CITIES PETITION CONGRESS FOR CABLE LEGISLATION Group wants bill with competitive franchise renewal process, programing access, consumer protection; NCTA says FCC is tackling those concerns

orne 700 elected city and county "That's only a fraction of the 28,000 passage and were not major factors in officials last week sent a letter to communities served by 9,600 cable sys- the ultimately unproductive debate over 5 Congress calling for legislation tems." cable legislation last year. aimed at insuring that "consumers re- He added: "We don't want to trivial- Wollack said cable will not be one of ceive high quality, yet affordable, cable ize the concerns of the communities on the NLC's top priorities in 1991. "But it service." the letter, but the FCC has a proceeding is a very important issue to many cities, The letter and collection of signatures underway to address those concerns." and we will work with the congressional is the work of a coalition made up of the The FCC has proposed rules that would committees and the other associations United States Conference of Mayors, the expose most cable systems to municipal Ito effect passage of the bills]," she National League of Cities, the National rate regulation. The FCC expects to take said. Association of Counties and the Wash- final action on the rules next May. Robert Fogel, associate legislative di- ington representatives of a number of The letter, delivered last Monday rector, NAC, acknowledged that the municipalities. (March 4) to every member of Congress, municipalities have not been as vocal as "The letter is a reflection of the fact comes as both chambers are considering they might have been. "We had heard that cities of all sizes are concerned cable regulation legislation and planning from Congress over the last couple of about cable," said Leslie Wollack, leg- hearings. The leadership of the Senate months that we had not heard enough islative counsel, National League of Cit- Commerce Committee introduced a from local officials on problems of ca- ies. "We would like to have the tools to tough measure last January and plans to ble," he said, explaining the origin of solve the problems as we see them." hold hearings this Thursday (March 14). the letter. "This was our response." "It shows a terrific amount of interest House Telecommunications Subcommit- "We urge Congress to adopt legisla- at the local level," said Nicholas Miller, tee Chairman Ed Markey (D- Mass.) in- tion insuring that consumers receive of Miller & Holbrooke, who represents troduced a bill last week. He has sched- high quality, yet affordable, cable ser- cities on cable matters and helped collect uled hearings for March 20. vice," the letter says. "The price and signatures. "There is an incredible The letter may signal a more active quality of cable service now determines groundswell of interest." role for municipal associations in the the level of television service to more "It is hardly a groundswell," said upcoming battle over cable legislation. than 55% of the television households in NCTA spokesman John Wolfe. "By my Although the associations have passed the nation. Protection of these cable con- count, only about 240 communities are resolutions strongly favoring legislation, sumers is vital. represented on this letter," he said. they have assigned a low priority to its "Our constituents have come to us with countless complaints concerning, among other things, poor signal quality; the failure of cable operators to respond to service requests within a reasonable NAB WILL FIGHT RADIO AND TV USER FEES time period and, of course, dramatic rate increases." to collect up to The broadcast industry will fight the FCC's plans $4.9 Attached to the petition is an outline stations. Last week the million in annual user fees from radio and television of what the municipalities are hoping to associa- National Association of Broadcasters executive committee instructed accomplish through legislation: fees. tion lobbyists to "be aggressive" in opposing the Access to cable programing for NAB intends to seek an exemption from the fees based on the argument that competitive cable systems and other broadcasters have public interest obligations to which other services regulated multi -channel media such as satellite by the FCC are not subject. broadcasting and wireless cable. the fees in legislation this year. The agency is asking Congress to authorize A competitive franchise renewal during last week's Senate Appropria- The subject was broached only briefly process that eliminates "what is now million request for its fiscal tions Subcommittee hearing on the FCC's $133.4 effectively a perpetual franchise." Ernest Hollings (D -S.C.) asked FCC 1992 budget. Subcommittee Chairman Municipal rate regulation "within a I am going to Chairman Alfred Sikes to tell him about the fees... "because federal framework" to protect consum- with comments suggest- hear complaints." But Hollings did not follow up any ers until competition emerges. Communications ing where he stood on the issue. The chairman of the Senate Consumer protection standards es- attending an Subcommittee, Daniel Inouye (D- Hawaii), told broadcasters tablished by the FCC with local discre- concept of user fees (see NAB conference that he personally opposes the tion to adopt more stringent require- story, page 59). ments. Immunity for local governments from

58 Washington Broadcasting Mar 11 1991 civil damages stemming from regulating statements such as these will leave the don't think there is any question in peo- and administering cable franchises. impression that legislation that removes ple's minds that when [the associations] The grassroots drive upset the United the crossownership restrictions for local say 'competition,' they mean telcos." States Telephone Association due to the telephone companies is no' currently "We all support competition," said absence of language in the letter reiterat- supported by the associations' mem- NAC's Fogel. "We all support telco en- ing the municipal associations' endorse- bers," the USTA letter said. try as one form of competition," Fogel ments of lifting the statutory ban against Gerry Lederer, USIA executive di- said. But, he said; the exclusion of an telephone companies owning and operat- rector, government relations, one of the explicit reference to the telco issue in the ing cable systems. signers of the letter, said USIA wanted letter was not an oversight. Telco entry In its own letter to elected officials, the associations to amend their letter to is not as high a priority as rate regula- which was obtained by BROADCASTING, clarify their support for telco entry, but tion, consumer protection and immunity USTA complained that the association's settled for the attachment of the groups' from damages, he said. letter "only calls for Congress to consid- communications policy statements en- The telco issue aside, Lederer said he er 'new solutions to encourage competi- dorsing it. After the organizers of the is pleased with the municipalities' initia- tion' and to 'seriously review proposals letter campaign had collected some sig- tive. "I think this effort alone is much which would promote the provision of natures, he said, they were rightly stronger than anything they did in the video programing services by potential "queasy" about going back and chang- last two years," Lederer said. "I think competitors.' " ing the language. they understand that the onus is on them "To many members of Congress, And in retrospect, Lederer said, "I to get this thing moving." -IIltl

INOUYE SYMPATHETIC TO PLIGHT OF FREE TV Senator also tells NAB meeting he has reservations about FCC user fee proposal

Broadcasters have the ear of Com- munications Subcommittee Chairman Daniel Inouye (D -Ha- waii), who told radio and television ex- ecutives that "most of us in the Senate believe free TV is in trouble." The sena- tor had even more encouraging words for the industry when he expressed "se- rious reservations" about the FCC's proposed annual user fee. Inouye spoke last week to the Nation- al Association of Broadcasters annual state association conference in Washing- ton. More than 250 broadcasters met to discuss NAB's legislative agenda and to meet with members of Congress. FCC Commissioner Andrew Barrett also spoke to the group. And FCC and con- gressional staffers presented their views on key communications issues (see box, page 60). Inouye advised broadcasters to move quickly on such issues as must carry and retransmission consent, saying the "iron is hot." Inouye said there is "no question that Senator was the keynoter at last week's National Association of free -the -air is Daniel Inouye (I) of Hawaii over television in jeopar- Broadcasters annual meeting for state association presidents and executive directors. He's dy." The chairman acknowledged there shown with NAB President Eddie Fritts (center) and FCC Commissioner Jim Quello. is an "imbalance" in the current mar- ketplace. He said Congress is looking to broadcasters for a "solution" to that ry, he said, referring to the fact that not philosophically agree with the con- problem. affiliate stations appear more interested cept of user fees. Once the fees are As for his position on must carry and in requiring cable to pay a retransmis- established, the senator said, there is no retransmission consent, Inouye only said sion consent fee. And Inouye voiced way to keep them from rising. While he it is incumbent upon the industry to re- concern that such a fee would be passed said Congress would give the idea "con- solve these issues by "working togeth- on to consumers. sideration," he said lawmakers would er." Not all broadcasters want must car- Inouye later told reporters that he does not act before hearing from the industry

Broadcasting Mar 11 1991 Washington 59 on the matter. He said the parent Commerce Com- mittee will act on several key issues CABLE STILL AN ISSUE ON THE HILL including cable reregulation and legisla- tion that would lift restrictions that keep Key House and Senate staffers told the NAB audience that Congress is still the Bell operating companies from man- hearing complaints about cable. "We're getting a steady stream of mail on ufacturing telephone equipment. Other cable rates," said Toni Cook, senior counsel for the Senate Communications committee priorities include codification Subcommittee. Gina Keeny, Republican counsel for the subcommittee, also of the fairness doctrine, on which Inou- told the NAB group that members continue to hear from constituents unhappy ye said he hoped "we can work togeth- with their cable service. The Senate Commerce Committee will hold a hearing er." "We will do our best to codify it this week on cable reregulation. [fairness] this he added. Congress," The House Telecommunications Subcommittee is also receiving a lot of One of his highest priorities is passage "correspondence," reported senior counsel Larry Irving. Irving expects the of a bill that would reallocate 200 mhz of House to approve a cable bill this year. However, Terry Haines, counsel to the spectrum for private use. In- government Republicans on the House subcommittee, said his members would not em- ouye said the measure died last year be- brace a regulatory bill. "Why waste the time on something that is likely to be cause of the Administration's insistance vetoed anyway ?" asked Haines, referring to White House's continued opposi- that bill permit auctions. Inouye is no the tion to cable reregulation. fan of auctions. Auctions, he said, are a As for other matters, Irving issued a warning to the FCC. He said the Hill is good idea for "those who can afford it." growing "suspicious" about the FCC's proposed "attic -to- basement" review Inouye also rated the chances of pas- of broadcast regulations. The agency is preparing to propose relaxation of its sage of legislation revising the lowest radio multiple and crossownership rules. "If the FCC's intent is further unit rate broadcasters charge for political structural deregulation, they'll have a fight on their hands," said Irving. advertising as very slim. He said the measure would not become law unless the Senate passes a campaign reform work with Capitol Hill to address the tions. I think you've got enough," said bill, which, he said, "seems unlikely." national problem of illiteracy. "I am not Inouye. "I would like to explore how In addition, he urged broadcasters to looking to impose additional obliga- we could work together." auA

BOUCHER TO INTRODUCE TELCO ENTRY BILL Legislation to be similar to last year's effort that included bans on cross -subsidization and cross -marketing

Legislation allowing telco entry into She said two major political changes video will be introduced in the have occured to push it over the edge: House within the next month by "The Administration has publicly stated Representative Rick Boucher (D -Va.). that it supports competition as the appro- That's according to his legislative direc- piate resolution to the cable problem," tor Merrill S. Spiegel. The bill, she said, and broadcasters "recognize the inevita- will be similar to the measure Boucher bility of telco entry." introduced last year that contained pro- An important part of Boucher's plan hibitions against cross -subsidization and calls for a "death penalty" for telcos cross- marketing, while allowing the tel- found to violate the cross -subsidization cos to program as many channels as the or cross -marketing restrictions. In other market will support. words they would be barred from the Spiegel spoke during the day's last video delivery businesss. Cross subsidi- panel, "Regulations and Politics: Slow zation is the use of funds from telephone Dancing in the Dark," with Glenn subscribers to construct or operate vid- Jones, president of Jones Intercable; eo, or vice versa. Cross marketing is Leonard Kennedy, senior legal advisor promoting or bundling packages of both to FCC Commissioner Ervin Duggan video and telephone. (Kennedy has recused himself from ad- Whether Boucher's plan becomes law vising Duggan on this issue) and Brian or not, it seems certain that the cable Rep. Rick Boucher Thompson, vice president of the Ashton televison marketplace will soon be Group and former MCI executive vice changed by legislation or regulation. president. Kennedy said, "obviously there are Spiegel felt confident the measure (a and eventually become law, although some problems in the cable marketplace combination of last year's H.R. 2437 she said -we suspect [the bill] will out there, there are real complaints that and later drafts) would pass this term change after a period of negotiation." customers have, and that's why Con-

60 Washington MaiantiN Mu I1 Htl gress and the commission" are interest- ed. But the fundamental questions, he FCC TO REVIEW WWOR SETTLEMENT believes, are: "Do we do more harm by imposing regulation on this business or Commission wants to determine whether competing will we do more good for the public ?... Should you change the Cable Act solely applicant was ever really interested in acquiring station to benefit one industry?" Kennedy said the FCC "does not go out of its way to discourage good invest - Garden State Broadcasting Ltd. State did not file its application with an ments...the government ought to make it was all set to pick up a check for intent to enter into a settlement agree- possible for new entrants to get out there $2 million today (March II) for ment." and risk their money in the market...but dropping its four -year-old challenge at Sippel's approval of the settlement sometimes it's not so easy to get out of the FCC for the license of WWOR -TV came shortly after MCA transferred the way." Secaucus, N.J. (New York). WWOR-TV to former MCA shareholders Thompson said "our technologies But to the surprise of the Garden State reorganized as Pinelands Inc. The spin- have finally gotten us to a point where partners and the Washington law firm off was precipitated by Matsushita's neither legislation nor regulation is nec- that represents them, Cohen & Berfield, purchase of MCA and the FCC rules that essary, except in the event of miscar- the settlement was indefinitely post- prohibit foreign ownership of broadcast riages that are egregious in the business poned 10 days ago when the FCC, by a stations. of telecommunications...we should be 5 -0 vote, ordered further hearings to de- In remanding the case to the ALI, the looking for the future of allowing [alter- termine whether Garden State is in vio- FCC has also blocked Pinelands from native video delivery] technologies to lation of the law by challenging the li- selling WWOR -TV, which many believe find their way to the marketplace. There cense solely to reap a settlement payoff Pinelands is interested in doing. FCC is nothing more brutally efficient in this (BROADCASTING, March 4). rules prevents the sale of stations hung world than the financial markets, and I The FCC's upsetting of the settlement up in license renewal hearings. think we should allow those markets to was "totally unexpected," said Mort Garden State, of which New Jersey be played out in telecommunications." Berfield, of Cohen & Berfield. "But we resident Jean Wells is the general part- Jones said "what is causing the turbu- are prepared to go forward," he said. ner, applied for wwoR -Tv's license in lence in the marketplace is the break- "We will submit the additional informa- July 1987, claiming the station had down of existing communication distri- tion the FCC is looking for." failed to adequately serve to citizens of bution monopolies and oligopolies." According to the FCC's order, which New Jersey. The challenge came just Although Jones agreed with Thomp- remands the license renewal case to Ad- three months after MCA purchased the son in general terms, he clearly believes ministrative Law Judge Richard Sippel, station from RKO for $387 million and legislation (both proposed last year and the FCC may approve settlement agree- after RKO cleared the way for the sale under consideration this year) which ments only after determining that "no by settling a license renewal challenge would let telcos offer video is "is ill - party to the agreement filed its applica- from Mainstream Television Limited conceived...from an entrepreneur's out- tion for the purpose of reaching or carry- Partnership by paying Mainstream $5.37 look, it's absolutely devastating.... ing out a settlement agreement." million. Mainstream's general partner When you look at balance sheets...you Concerned about abuse of FCC pro- was Jean Wells and its law firm was have Godzilla [telcos] on one end, and cess, the order says, the full commission Cohen & Berfield. the Easter Bunny [cable] on the other." without prompting from any of the par- Among the "troubling aspects of the Kennedy said that even if the way was ties reviewed ALJ Sippel's Jan. 11 ap- hearing record" the orders says, is the paved for telco entry at the federal level, proval of the Garden State- wwOR -Tv fact that all present at the meeting at there are still "state public utility com- settlement. Based on its review, it says, which Garden State decided to challenge missioners [who] are very sensitive to the FCC does not believe the record is the cost of telephone activity and the "sufficient to conclude that Garden Continues on page 69. ramifications of certain investment for the general body of ratepayers...those will who's commissioners be asking go- PORNOGRAPHY CONVICTION STANDS ing to bare the freight of this new invest- ment." n Cinema Blue of Charlotte inc. e. State of North Carolina, the U.S. He said "no doubt Congress will I Supreme Court let stand a pornography conviction of two North Carolinians make some kind of policy overview and operating an adult movie theater and said results of public opinion surveys the the regulators will flush out the details." defendants used to support their contention that the material was not obscene One detail that seems to have been for- do not reflect "contemporary community standards." gotten is the FCC's pre- emption of local and state laws regulating cable. "Pre- emption may be a sleeper issue." KEEPING THEIR NOTES Spiegel, however, "was optimistic" Boucher's bill will become law this Reporters David Ropeik of WCVB -TV Boston and Patricia Mangan of The term. She said "new ideas generally Boston Globe will not have their notes subpoenaed implicating Matthew take at least two terms, if not more, to Stuart and John McMahon as accesssories in Carol Stuart's murder in October get passed...(but] the reality is that it 1989. Superior Court Judge Guy Volterra said the prosecutor's office should would be some time before telcos could already have "sources of information" and should subpoena the sources provide competition, even if the law was directly. passed this year." -Pls hMinrlly Moe 11 1l91 Washington 61 TECHNOLOGY ON THE ROAD TO

Looking ahead to the NAB convention in Las Vegas, BROADCASTING -in an eight -part series -previews what's new on the hardware side. This week: Graphics 8, Effects.

GRAPHICS, VIDEO EFFECTS COLOR NEW TV WORLD Convention expected to showcase special effects, cost -effective, multi functional systems

New hardware and software for Making systems cost- effective for Quantel's patent rights for elements of generating increasingly compli- broadcast clients during the current re- its Paintbox system. Other manufactur- cated and realistic computer cession is a main concern for manufac- ers of paint systems in the U.S. say they graphics and special video effects are turers. Multi- functional devices "are fear Quantel's business objective is to normal occurrences at this time of year. saving labor, which is probably the most eliminate its competition through patent As engineers find new, creative ways to expensive component in production, and litigation. So far, however, Quantel has blend computer and video technology, it does reduce capital requirements for not filed suit against any other graphics enhanced graphics workstations, weath- new equipment.... Broadcasters and companies. er graphic generators and image ser- production people are going to get a The graphics and effects community vices, character generators and still - better bang for their buck," said Isaac will also be paying attention to events in stores are the most rapidly changing Hersly, president, Chyron Corp., Mel- the Chyron booth. Chyron, leading man- systems in TV production studios. ville, N.Y. ufacturer of character generators and "Everybody is bringing out new stuff Another economic variable in the owner of several other video graphics - for this show," the 1991 National Asso- market is what may happen in the wake related subsidiary companies, filed for ciation of Broadcasters equipment exhi- of recent legal victories by Quantel, Chapter 11 bankruptcy last fall. Chyr- bition, said Mark Sanders, president, British manufacturer of graphics and on's financing agreements fell through Pinnacle Systems Inc., Santa Clara, paint systems. Quantel won a 1990 pat- following a dispute between its two Calif. "This ought to be a significant ent infringement suit in British court main financial backers, Manufacturers show for special effects and graphics," against Electronic Graphics, another UK Hanover and European American Bank he said. The show is set for the Las graphics firm. Earlier this year, Quantel (EAB). Following the Chapter 1 l filing, Vegas Convention Center, April 15 -18. settled a second suit filed in New York Manufacturers Hanover extended a new A common trend, Sanders said, is in- to bar sales of Electronic Graphics' Pas- line of credit to Chyron and filed suit creased concentration on workstations. tiche systems in the U.S. against EAB for fraud and breach of "More and more people are coming out Under the agreement, Electronic contract. The discovery phase of the suit with more capability in a single box," Graphics admitted to patent infringe- has passed and a trial date is expected to he said. "As an example, Pinnacle Sys- ment, acknowledged the validity of be set soon. tems' revenue growth has tripled in size Quantel's patents in all countries and In the meantime, Chyron expects to in six months. We are growing very agreed to pay Quantel $350,000 in dam- announce its complete reorganization rapidly, and that's great in a down mar- ages. plan during NAB. Over the past several ket.' The issues involved in the suits were months, Hersly said, the company has

62 Technology MM/ostiM Mar I I 1991 run smoothly, thanks in part to heavy sales of its iNFiNiT! system. The iN- FiNiT! is a winner for us. I think with- out the iNFiNiT! the situation would be somewhat different for us. It is a flag- ship piece of equipment," he said. Perhaps the most significant new graphics technology at NAB will be the U.S. introduction of Quantel's Flash Harry, a major upgrade of the well -es- tablished Harry workstation. Flash Har- ry continues to combine the video and audio editing capabilities, effects and graphics of Harry, but processes at a much quicker rate. Quantel claims the new system quadruples the power of Harry. Upgrades to currently operating Harry systems will begin at $100,000. New workstations with Flash Harry capabili- ties will cost no more than new Harrys- about $400,000- although a $150,000 Quantel Paintbox is also needed to com- plete the Flash system. Harry No deliv- Ampex's ADAPT digital layering device ery dates for Flash Harry have been set. Quantel is also introducing a low -cost version of the Paintbox. Most of the graphics capability in a system selling exhibition. features of Paintbox have been built into for less than $100,000. Upgrades of ex- The Digital Multi Effects (DME) - Paintbox Junior, which will sell for isting systems are possible with the pur- 9000 system, also known as System- about $60,000. chase of digital boards. G -Sony Corp.'s first graphics offer- ColorGraphics, a subsidiary of Dyna- Pinnacle Systems will introduce new ing- will be shown in its final tech Corp., Madison, Wis., specializing stillstore and montage options to its production version at NAB. "We want in paint and animation systems, will in- Prizm Video Workstation, introduced to be in the [graphics and effects] busi- troduce its Video Workbench processing last fall at the International Broadcasting ness. It's an important business to us. system. The system combines layering, Convention in Brighton, England. "It is We think it's important in the digital age transitions, time compression and ex- doing just great guns for us right now," to be able to essentially provide all of pansion, as well as several other func- Pinnacle's Sanders said. Pinnacle named these components," a Sony spokesman tions, in one box. "The name is very BTS Broadcast Television Systems, Salt said last week. The company had origi- deliberate in that we think of this as Lake City, as the international distribu- nally planned to show the production analogous to the workbench in your tor of Prizm last January. BTS is also model at NAB 1990, but later decided to basement," said ColorGraphics' Doug including Prizm in its turnkey systems delay shipments to further perfect the Hinahara. "We have all the tools col- service in the U.S. and Canada. Ship- system. Sony will also show the produc- lected in one spot to either create some- ments through BTS have already begun, tion model of a less- expensive version of thing or repair something." Sanders said. System -G, the DME-5000. wPiX(TV) MaxFrame, a new "video computer" Ampex Corp., Redwood City, Calif., New York has already ordered the to be introduced with the Video Work- has for several weeks been calling atten- DME -5000 for its planned new produc- bench, is designed to increase animation tion to its main NAB introduction, the tion studio, which will be among the processing time in the component digital ADAPT digital layering device (BROAD- first all- digital facilities in the U.S. domain. A third ColorGraphics intro- CASTING, Jan. 28). The system is de- (BROADCASTING, Feb. 11). duction, DP MAX, is a new configura- signed as part of a low -cost, five -step Series 2 and 3 of the IMPACT Three - tion of the DP4:2:2 paint and animation process toward full component digital Dimensional Variable Image Transform- system, DP Mosaic and MaxFrame. The editing for production or broadcast sta- er, introduced at NAB 1990 by Micro - ColorGraphics components as a whole tion suites by the mid- 1990's. It is a time Inc., Bloomfield, Conn., will be system are designed for tapeless video composite digital layering device capa- introduced. IMPACT combines real - production in what the company calls a ble of complex, multi -generational ef- time video effects editing with computer digital "suite in a box." fects interfacing with current composite graphics modeling. Series 2 and 3 are The graphics division of Symbolics analog production switchers. ADAPT designed as lower-cost versions for later Inc., Los Angeles, is introducing digital sells for $16,000- $30,000, depending on upgrade to the full Series 4 capacity. All versions of its PaintAmation and XL the configuration. Deliveries are sched- three models are now available for deliv- Animation systems at NAB. Realtime uled to begin in the third quarter of ery. Pricing information will be an- D -I (component digital) inputs and out- 1991. Ampex will also demonstrate a nounced at the show. puts will now be possile for the Paint - new two -channel version of its ADO The Grass Valley Group, Grass Val- Amation, which generates high -end 100 effects system and highlight its ley, Calif., will introduce the DPM -700 paint and two -dimensional animation. Warp Speed effects option to the ADO, Digital Picture Manipulator, an upgrade XL Animation, introduced in 1989, inte- introduced at last fall's Society of Mo- of its established DPM -l00 system. grates two- and three -dimensional tion Picture and Television Engineers DPM -700 will add three- dimensional ro-

Broadcasting Mar 11 1991 Technology 63 tation and perspective of graphic im- Schlueter said. digital versions, compatible with the ages. The company has declined to give Another Minnesota weather graphics CCIR 601 standard, are especially popu- further information on the system before company, the start-up Earthwatch Com- lar with the networks and some post - NAB. munications Inc., will introduce its first production studios, said Chyron's Hers - In weather graphics, Accu-Weather available products at NAB. The Earth- ly. The networks "have asked for Inc., State College, Pa., will show its watch software packages are designed to software enhancements that would help new Ultragraphics 386AT, with high - integrate radar, satellite and weather ob- permit the machine to do more than just resolution graphics, automatic graphics servation data with customized 3 -D the one thing the machine is designed downloading, a complete paint system landscapes. A picture of a skyline can be for," he said. and real -time map generation. The sys- rapidly manipulated to simulate changes The company is responding with RGB tem has been shown to individual cus- in the weather pattern. The system will Tools, a software upgrade to iNFiNiT!. tomers on the road, but the official intro- also simulate fly-bys of hurricanes, tor- "It operates as a stillstore and gives you duction is set for NAB, where the nadoes or severe thunderstorms. The some editing capabilities, which in- company will begin taking orders. The software was designed by company cludes grabbing a full frame of video price, $19,800, "is actually one of the founder Paul Douglas, chief meteorolo- and shrinking it, compressing it, crop- most exciting things about it.... Compa- gist, KARE(TV) Minneapolis. The station ping it, outlining images and doing some rable systems are generally at least twice is currently using the software for its interesting cut and paste. It gives you that price," according to Accu- Weather weather reports. some creative capabilities," Hersly said. Vice President Mike Steinberg. RGB Tools will be available at NAB as Accu-Weather will also demonstrate part of Chyron's Video Capture software enhancements to its UltraGraphix weath- "Most of my package or sold separately at a price to be announced at the show. Another part er graphics service, introduced at last using year's NAB. New images will include colleagues are of the iNFiNiT! demonstrations will be maps combining satellite and radar in- hardware that is new networking techniques between two formation. "They are two different iNFiNiT!s or an iNFiNiT! and an Aurora types of data, but we've done some stud- overpriced, based paint system. ies on the use of the appropriate colors on technology that is Another Chyron introduction will be a and ways to depict it so that it's fairly new (so -far unnamed) single -board char- clear which are clouds and which are over five years old. acter generator. "This is, we feel, a rain and snow, and we think we have Earthwatch is an replacement to the original [Chyron] product that's very effective in showing VP -I character generator, which was both together," Steinberg said. attempt to bring the also meant to be run by a host computer Another, a new weather graphics ser- full extent of the or a PC," Hersly said. "We see broad- vice set to be on -line by NAB, RADAC casters using this in applications where DBS, will be the first real -time, satel- computer revolution they just want to have a dedicated ma- lite- delivered weather radar maps avail- into newsrooms and chine for bulletins or for displaying their logo on the screen." able, according to Kavouras Inc., Min- offices." neapolis. Kavouras will gather radar weather Dynatech's Quanta Corp., Salt Lake data from the 120 areas in the continen- -Pad Douglas, EartInvatdi City, is introducing Orion SE, a low - tal U.S. monitored by the National Communications Inc cost ($15,995) character generator with Weather Service by satellite to Minne- Y/C component color for editing with S- apolis and then uplink them directly to "Earthwatch was developed out of a VHS tape equipment. Features include customers, said William Schlueter, vice sense of frustration," Douglas said. full compatibility with full Orion sys- president, marketing. "We'll have ac- "Most of my colleagues are using hard- tems, 1 megabite floppy disk storage, cess to the individual radar sites every ware that is overpriced, based on tech- on- screen directories to view up to 20 two minutes and then we will generate nology that is over five years old. Earth- images and enhanced borders, shadows the composite of every site in the coun- watch is an attempt to bring the full and colors separate from characters. Ori- try and make that available in five min- extent of the computer revolution into on SE deliveries will begin about 45 days after the show. ute intervals," he said. newsrooms and weather offices." KARE The price range of RADAC DBS will also used Earthwatch extensively as a Quanta is also introducing Video be $150 -$750 a month, depending on news graphics system during the Persian Touch -Up, a software feature compati- the amount of data collected by the indi- Gulf War. ble with its Delta line of character gener- vidual customer. That should be a bar- ColorGraphics will add several fea- ators. Video Touch -Up is not intended as a replacement for other paint or color gain to most stations, Schlueter said. tures to its LiveLine 5 weather system, "Many pay more than $150 and up- including field editing capability, cus- correction systems, but intended to liminance color saturation wards of $400 or $500 just to get a tom graphics lists for stations for easy tweak hue, or in a video frame. The sells for dedicated telephone line from the local access to data and automatic plotting of option radar service. We're saying: 'Trade the systems moving into nonreporting cities. $5,000. Ampex will show hardware and soft- funds you're paying to Ma Bell and buy character generator manufac- Among ware advancements to its ALEX charac- a whole bunch of sites around the coun- turers, Chyron is continuing to perfect ter generator, which began deliveries try plus a composite service and come iNFiNiT!, which adds 3 -D animation last fall after several delays. Over 100 out ahead,' " he said. and paint capabilities to the standard have been installed. A 4:4:4:4 compo- Another Kavouras introduction will Chyron Scribe functions. Since its intro- nent digital architecture for improved be 8 -bit, real -time paint and animation duction in fall, 1989, Chyron has sold animation, and video quality is capability for its TRITON system. about 200 of the $60,000 iNFiNiT!s, included in the new package. - "That's something that we should be including 30 units to two of the three able to demonstrate in its early forms," major broadcast networks. Component NEXT WEEK: RADIO

M TeBaaNp Modaullq Mar 11 1991 I \TEK \A'l'I0NAL

MARKET TO DECIDE BRITISH TELCO -CABLE QUESTION CSIS panel in Washington says final financial model for UK services will depend on how much consumers will be willing to pay

The outcome of the debate between private companies and government authorities concerning cable -telco matters in the United Kingdom won't rest with either side, but with consum- ers, who will vote with their dollars on what kind of infrastructure will be formed. "The outcome will come from the hard theory of life," said Stewart Blair, vice chairman of United Artists Enter- tainment, at a telecommunications panel sponsored by the Center for Strategic & International Studies in Washington last week. The right model, suggested Blair, will be "driven by what the subscriber is willing to pay and for what services." That was echoed on a later panel by Margaret Combs, president and chief operating officer of the Cable Television Administration & Marketing Society. "You can't apply the same format that worked here," she said, because "the Panelists Robert wussler, Stefan Lieser and Margaret Combs value structures are different." She re- lated a story of how the British version of CTAM wanted to advertise nationally 10 years. cable and telephone will help achieve that "cable is coming." Combs coun- The cable business is operating in a that goal. seled against that tack, saying it would tough environment today, said Blair. Mercury, the upstart telephone service only play into the hands of cable's DBS Lack of capital, program diversity and in the U.K., said that, despite its exis- competitors there, who can deliver the low penetration-in the 20% range - tence, British Telecom very much con- same type of programing today. Service means "we're going to go through some providers will have "to learn how to problems over the next year or so." market in their own environment," she Allowing cable companies to offer tele- said. "Let's make sure what we of- phone service directly will help that CARLTON TAPS WALMSLEY fer...is driven by their particular value equation, panelists said. systems," she said. One reason penetration is slow, said UK media conglomerate Carlton The timing of CSIS's panel was pre- John Forrest, executive chairman of Na- Communications has named a scient, as the day of the conference, the tional Transcommunications, the com- British radio executive to head its British government approved changes in pany that has taken over the engineering bid for a regional TV broadcast its rules governing cable and telephone functions of the former Independent franchise when the UK govern- service in the country to stimulate more Broadcasting Authority in the U.K., is ment begins auctioning existing competition. Cable companies will now that Britons are used to having television franchises this spring. Nigel be allowed to provide telephone service, for free. Cable will have a chance at Walmsley, former managing di- with the British government hoping their success if it offers more choice (i.e. rector of Capital Radio, will join entry will stimulate local loop competi- movies and sports) as well as new tele- Carlton's existing franchise plan- tion. Until now, cable companies could communications services. Forrest be- ning group, which includes provide telephone service, but only lieves that between UHF broadcasting, Charles Denton, formerly director through an arrangement with one of two cable and backyard dishes, there are too of programs at Central TV and existing telephone companies, typically many competing technologies, and a head of the leading British inde- Mercury, a relatively new service pro- shakeout is inevitable. "One needs to pendent production company, Ze- vider. The changes also mean that Brit- make sure there is an adequate business nith, owned jointly by Carlton and ish Telecom, U.K.'s version of AT &T, base" for any new services that are of- U.S. studio Paramount. will be allowed to offer video services in fered, said Forrest, and a convergence of bwiestir ltis 11 1991 hwe..tM.d 65 trois the local loop. John Taylor, head of ciently transmitted in digitized forms sion- system researchers, including the public policy for Mercury, said duplicat- than others. While digital manipulation all- digital system developers, have been ing phone service doesn't make econom- of television pictures in the studio has driven by perceived consumer demand ic sense since British Telecom is widely been a useful tool, digital TV transmis- and not industrial -policy initiatives from penetrated, at least until personal com- sion is unproven, he said. "Of all the the defense department or any other gov- munications network technology devel- things you hear about compression, I ernment agency. ops. In the meantime, he said, partner- want you to bear just one thought in U.S. researchers have been severely ing with cable is an attractive mind," Bailey said. "There are only criticized for several years for trailing alternative. two questions about compression that Europe and Japan in HDTV develop- Robert Wussler, president of Comsat are relevant: 'When you compress it, ment. Digital compression advance- Video Enterprises, said CVE looked at what does it look like ?' and 'If it looks ments are changing that perception. "I creating an international channel of good enough, how much does it cost to think this HDTV development question weather, sports results, fashion, some paint that picture back on that TV is going to be a big victory for the Amer- music video and news headlines. The set ?' " ican concept of competition," Topol service would have been video driven, Consumer and private industry de- said. "By [the FCC] putting it out and without a voiceover, but Wussler said mand -not government initiatives -will asking for proponents, we generated in the cost was prohibitive. Panelists cited determine whether compression systems the laboratories an understanding of that sports, comedies and even news progress further than the drawing board, what the market wants." presentations differ from culture to cul- panelists agreed. "I think it is interest- Europe plans to continue implementa- ture, making a worldwide programing ing to note, speaking specifically about tion of its enhanced -definition systems service difficult to develop. digital video compression, that, mathe- for the next several years, said Jean matically, theories have been around Guillermin, chairman and chief execu- since the early 70's," said Alfred Nor - tive officer, ADETE, a subsidiary of DIGITAL VIDEO COMPRESSION con, vice president, technology, Comsat Telediffusion France (TDF), in reply. Video Enterprises. "Given the change (TDF has participated in the develop- The central topic of a CSIS technology in direction proponents of HDTV have ment of the D -2 MAC EDTV and Eure- panel was the recent attention digital taken recently, the process is going to ka HDTV systems.) "There's no real video compression systems have re- occur without benefit of industrial poli- point for the consumer to have HDTV ceived and how they are changing devel- cy.' now. It needs large- screen display tech- opment plans for high -definition televi- The same has been true in HDTV nology. It's four or five years away," cable sion, direct broadcast satellite, development, Bailey said. Transmis- Guillermin said. -ü$, tract system architectures, MMDS and other technologies. "A year or so ago, I thought that FILM PREDICTIONS HDTV was going to be the third most significant event [in the cable industry's Nearly half of the executives at U.S. entertainment firms believe foreign poli- history, following the 'open -skies' markets will generate more revenue for their industry than the domestic the development of cy of the 70's and market by 2000, according to a survey conducted by the accounting firm addressability]. I now feel it's going to Deloitte & Touche. video said be HDTV and compression," Regarding foreign investment in the U.S. filmed entertainment industry, the Sci- Sidney Topol, chairman emeritus, survey, which drew responses from 229 of 2,500 senior management execu- entific Atlanta. tives surveyed, found 69% believe such investment will increase, and the increasingly The cable industry is same percentage said foreign lenders will be the greatest source of capital. But said committing itself to fiber optics, those surveyed were split over whether the companies that make up today's Wendell Bailey, vice president, Office U.S. industry will be foreign owned by 2000. of Science and Technology, National Nearly all believe the U.S. industry will continue to dominate world trade at With fi- Cable Television Association. that time, and they predicted the U.S. would remain the center of worldwide a cable system ber trunk installations, production, but 71% said Western Europe poses a challenge to the U.S. reli- will boost video quality, improve dominance, and almost half cited international trade barriers as the greatest and ability, increase channel capacity threat to industry leadership by the U.S. provide HDTV transmission capability. Fiber, combined with the existing cable infrastructures that now pass 90% of all ITALIAN PAY TV PLANS U.S. households, provides the perfect opportunity for cable systems to develop The first of three new pay TV networks being planned by Italian media personal communications networks magnate Silvio Berlusconi will launch in April, with a second to follow (PCN), the next generation in mobile next fall and the last in early 1992. Tele Piu 1 will air with a reduced menu voice and data communications. until the end of April, however, apparently awaiting the completion of movie "Against that backdrop we come up deals to feed the film channel. The services, collectively called Tele Piu against the recent announcements of ( "piu" is Italian for plus), are to be broadcast terrestrially. work in digitizing TV and compressing Tele Piu I, to be completely encrypted, will air films, concerts and an it," Bailey said. "I have to say that entertainment magazine show. Tele Piu 2 will be an all -sports network and we're still probably near the cusp of the will leave unscrambled its most popular sports, such as soccer and boxing. question of whether this is just an engi- Tele Piu 3 will air educational and news programing, scrambling only its top - neering thing or a real business thing." ranking documentaries. Some forms of RF signal are more effi-

66 I.M.etise.l a.daAtq MIN II Hft JOIIICÂLISM

WAR CORRESPONDENTS BEGIN EXODUS FROM GULF Journalists disappear while trying to cover civil unrest in Basra

Several network correspondents last lowing their release that they rode an Donaldson, Bill Blakemore, Jim Hickey week returned home after spend- emotional "rollercoaster" during a har- and Mike Von Fremd. ing more than six weeks in the rowing confinement that included blind - Reporters on Wednesday were Persian Gulf, but many staffers re- foldings, beatings and starvation. "We "standing in line" in Dhahran, Saudi mained as developments in the region all found out what the word hunger Arabia, to board a 757 plane to London continued to unfold. Those who stayed means," said Simon. Peyronnin said the chartered by independent television or- behind were reminded of the continuing former captives would be taking a ganization ITN, according to ABC dangers of reporting from the Middle "long- deserved time off' from report- News correspondent Linda Pattillo, who East as at least 36 correspondents myste- ing. was among those scheduled to make the riously disappeared trying to cover post- But while last week began with the flight. war unrest in southeastern Iraq. welcome news of the release of Simon Pattillo, who spent six -and -a -half "Although Kuwait has been liberated, and crew, reports surfaced later in the weeks travelling in a press pool with the there is still a very dangerous situation in week that at least 36 journalists had Second Marine Division, said she en- the Middle East," said NBC News for- mysteriously disappeared in southern tered the military- organized pool with eign editor John Stack, cautioning re- Iraq. Among the journalists who disap- skepticism but was eventually impressed porters in the region. "We're going into peared were Neal Conan of National by the system. "I know for a lot of areas that are basically uncharted, and Public Radio, and Greg Lamotte and people it didn't work at all, but for me there are a lot of nasty people going Tyrone Edwards of CNN. The reporters, the pool system did work," said Pattillo. around there with AK- 47's." who disappeared Tuesday while trying While NBC News anchor Tom Bro- to report on violence in the Iraqi city of kaw and some exhausted NBC pool re- Basra, were believed to have been taken THE NATIONAL ASSOCIATION OF BLACK porters were among those who returned captive by Saddam Hussein's Republi- JOURNAUSTS IS PLEASED TO ANNOUNCE THE home last week, said Stack, the network can Guard. ANNUAL has basically maintained the same num- Determining the whereabouts of the ber of staffers in the region since the newly captured CNN reporters became a cease -fire. However, he said, the net- priority last week for CNN executive work plans to reduce staffing by one- vice president Ed Turner. But the execu- third immediately following Secretary of tive was also busy concentrating on ex- State James Baker's trip through the re- panding the cable network's news opera- gion this week. tion following weeks of successful war Salute to 'EcelTence On Wednesday (March 6) all foreign coverage. The network also shifted sev- National Media Awards journalists were ordered to stop trans- eral of its anchors last week, including mitting from Baghdad and leave the the placement of Bernard Shaw and Su- Newspaper Magazine country. san Rook as co- anchors of the 8 p.m. Television Radio "We don't know for sure where the Primenews and the 10 p.m. CNN Eve- Photojournalism story will go," said CBS News vice ning News. president Joe Peyronnin. "At this point, CNN's expansion plans in the next The awards are given to print and broad- the situation is very much in flux in Iraq; few months call for establishing an addi- cast journalists for outstanding coverage there's a lot of uncertainty. We are re- tional permanent bureau in the Middle of black people and the black condition. viewing our staffing on a daily basis." East, where the network already main- CBS News, by last week, brought tains bureaus in Cairo and Jerusalem. $100.00 Cash Award in Each home roughly half its staffers in the re- Turner said the network might reopen its Category gion, said Peyronnin. Among those who Beirut bureau and is looking to open Winners Honored at NABJ's planned to return were anchor Dan Rath- additional bureaus in Central Europe, 1991 Convention er and correspondents Scott Pettey, the Southern Asian Rim and Africa. in Kansas City, Missouri. Richard Dr. Bob Eric 150 who have been Threlkeld, Arnot, CNN's staffers Materials must be aired or published between Engberg and Doug Tunnell. covering the region would likely drop to April I. 1990 and March 31, 1991 Also leaving the region last week a steady 100 by the end of the month, Deadline: Friday, April 5, 1991 were CBS News correspondent Bob Si- said Turner, depending on developments For more information contact: mon and crew, released on March 2 there. following 40 days of captivity by the ABC News, said to be reducing its Salute to Ezcefence Iraqi military. Simon, joined by fellow staff in the region by about 50%, last National Media Awards National Association of Black Journalists captors Roberto Alvarez, Juan Caldera week brought home a number of corre- 11600 Sunrise Valley (hive Reston. VA 22091 and Peter Bluff, said in interviews fol- spondents including Ted Koppel, Sam (703) 648 -1271

Broadcasting Mar 11 1991 Journalism 67 "The pool system forced me to see first- had just flown in with a helicopter." gon and the networks. "The pool system hand how the men who fought the war But complaints about the pool system does not work," said CBS News's Peyr- lived. Almost the entire time they were persisted among network news execu- onnin. "It needs reform. We need to be waiting for the ground war, we were, tives last week, with repeated calls for a able to get access to the front lines in a too. We wouldn't have gotten that if we joint review of the system by the Penta- timely and effective way." -Bs

BASEBALL 1991 Wishman. Still rewriting the second half of a 14 -year deal with the Tigers last Continued from page .32. week, Wishman said regionals also en- joy an added cushion -rights fees paid work, advertisers have been commiting each season are tied to subscriber num- "later and later each year," not only to bers. Historically, he said, subscription baseball, but also to professional basket- counts have fluctuated with the health of ball and hockey. But if they are commit - the Tigers. As of last week, PASS ing late, they are commiting, said Moss reached about 750,000 of 1.8 million and others. Consequently, most local cable homes. However, he said, the gen- baseball outlets claimed confidence that eral good health among the regionals 1991 budgets will be met. should not portend further rights surges. Several cautioned, however, that even "There is only X number of dollars in a modest rights increases could threaten market. I'm not enthralled with running the continued profitability of local MLB something that has no chance of making packages. money." Red Sox broadcaster WSBK -TV Boston o has signed on Anheuser -Busch and is KPLR's Koplar "doing fairly well" in ad sales, said Entering the fifth year of a five -year Station Manager Stuart Tauber. Even underachieved what they promised to contract, but with renewed rights to the during a tight economy, he said, "You advertisers" and may be forced either to Chicago White Sox through 1995, WMA- still get business from a nucleus of tradi- negotiate reduced rights fees or raise Q(AM) General Manager Rick Starr said tional advertisers for which sports fit the subscriber rates when current deals ex- his station is "going into the season with bill." However, he said, "You do at pire. more sales than we had all last season - some point hit a wall. If [the cost of] In Baltimore, where WMAR -TV re- probably our best sales year ever. Forget baseball gets too out of whack, you'll newed its rights to Orioles broadcasts in this tough economy stuff." chase advertisers back into other kinds 1991 -93, Anheuser -Busch has commit- Starr attributed WMAQ'S upfront suc- of programing." Tauber said there is ted to the entire three years, nine more cess to an overall strategy that has in- evidence of "a ripple of growth" among advertisers have renewed for 1991 and cluded gaining the rights to the Chicago media buyers that acquire spots in local the station is close to signing five more Bulls NBA franchise and Notre Dame baseball for national advertisers -a rip- accounts, said Howard Zeiden, vice football, as well as to the Sox. "We did ple that "must be" related to prices president of sales and marketing. "Ob- not want six months on, six months charged to meet record rights paid by viously, we felt [the Orioles] were a off," he said of the station's decision to CBS and ESPN. valuable property," he said, noting that renew its baseball rights early. "The Others point to increased saturation as the schedule constitutes "the only fresh explosion in rights fees" during the a potential threat. KPLR's Koplar attrib- run programing" through much of 1980's has mn its course, he said. "I uted gradual erosion of the local Cardi- March through September. would expect to see modest increases." nals audience to the combined 2 to 3 Although about 80% of regional cable Experiencing "good, not great," ad rating achieved by national baseball sports service revenue comes from sub- sales so far, Ed Kiernan, vice president schedules on WGN -TV, WTBS(TV) and scriber fees, MSG's Moss described ad- and general manager of WBAL(AM)- ESPN. "That impacts what we can vertisers as essential. Near the end of which enters the first of three years as bring to advertisers," he said. KPLR's negotiations with wPIX in January 1991, the Orioles radio flagship -said that 1990 -93 agreement prohibits the Cardi- MSG approached Anheuser- Busch, "rights continue to go up on the local nals from selling games to regional ca- which committed to ad time if the agree- level. I can't think of anybody who is ble, knocking out at least one potential ment was consummated. "Knowing that paying less than they did four years competitor for audience loyalty. Bud was going to be there certainly ago." However, he added, "I'm sure Nevertheless, he said, "when you're helped us close the deal" through which we'll be interested in renewing three talking about 40 to 45 channels [on ca- MSG will purchase time on WPIX(TV) years from now." ble], you've got to put your signature on New York to air up to 55 of its 150 Kiernan said WBAL expects to make the broadcast station. To localize is the Yankees games each of the next three its Orioles budget, in part because "a best way" to establish that "signature" seasons, he said. MSG sales on the cable great promotional vehicle" is gaining in a multichannel environment, he said. side are "way ahead of last year," he power from "an unusual situation ": "The highest visibility you can get is said. 1991 is the final season for 35- year-old through local sports and news, and For Detroit -based Pro Am Sports Sys- Memorial and perhaps the re- we're doing both." tem, which derives only 15% to 20% of turn season for 45- year-old pitcher Jim Koplar expects the next several sea- its revenue from ad sales, the relation Palmer. In general, he said, "rights are sons to settle much of the "turmoil" in between rights and ad revenue is less not going to decrease, but I think they sports rights. "We know that cable has direct, said General Manager William will level off." -pot

68 Journalism Broadcasting Mar 11 1991 Jersey, it would have greatly enhanced could not reasonably hope for a settle- WWOR-TV its argument that its challenge was bona ment until after the discovery portion of Continued from page 61. fide," it says. "Garden State's purport- the hearing. Such a finding "appears to wwOR -TV's license could not pinpoint ed inability to narrow down this time negate the possibility of ever finding that the date of the meeting. "If Garden frame in any useful way, along with its an applicant filed with the intent to set- State had established that it decided to witnesses' testimony that their only spe- tle," it said. "Moreover, it ignores the challenge the renewal of WWOR -TV after cific recollection of the meeting was that fact that the same general partner monitoring the station's programing for the settlement was not discussed, raises [Wells] and the controlling limited part- a reasonable period of time and then serious questions concerning its intent." ner...had recently participated in a sub- determining that WWOR -TV was not re- The FCC also took issue with the stantial settlement related to the same sponsive to the needs of Northern New All's conclusion that Garden State station." -MI

CRACKING THE DECODER DILEMMA NCI, EIA take opposing sides on what standards FCC should use to implement TV Decoder Act

As the FCC tries to implement the criminate against households with lower the Electronic Industries Association Television Decoder Circuitry Act incomes...[also,] those viewers who (EIA/CEG) said the task force "departs of 1990, it may find itself trying read English the most poorly are likely in certain respects from the PBS /NCI to unite a group led by the National to be shortchanged." specifications, [but] those changes are Captioning Institute Inc. (NCI) and a But PBS said "perhaps not all fea- fully consistent with the statute's provi- group supporting the Electronic Indus- tures of the [PBS /NCI] specifications sions and the underlying legislative in- tries Association (EIA) task force. have proved to be technically practical, tentions." On one side are those such as NCI cost effective or in large demand." Caption America called the task force that believe the FCC does not have the Where the Task Force has recommended proposal "an excellent compro- authority to implement rules inconsistent a loosening or elimination of certain mise...insuring that the standards can be with current Public Broadcasting Serv- PBS /NCI specifications, PBS feels that implemented by the 1993 deadline and ice/NCI decoder specifications. Those these modifications are largely justified at a reasonable cost." specifications insure that all decoders by considerations of "technical practica- But EEG Enterprises Inc., which currently in use can provide uniform ser- bility, design flexibility and cost." PBS sides with NCI, cautioned that "making vice to all viewers, including: italics (for concluded that "taken as a whole...the any feature optional is tantamount to los- dialogue emphasis), second channel Task Force is a commendable fulfill- ing it forever.... [M]ost TV manufactur- data, color captioning and delivery of ment of the goals of the Decoder Act." ers will only do what they are required additional text such as C -SPAN program The Consumer Electronics Group of to do by the rules." -PJs listings. On the other side are those such as EIA who believe that other consider- WASHINGTON WATCH ations (such as cost of implementation) give the FCC flexibility to deviate from Senate Commerce Committee Chairman Ernest Hollings (D -S.C.) told tele- the PBS/NCI specifications. phone company executives "I don't blame you a bit" for wanting to get For the FCC, however, this split into the cable business. But the senator said he opposes the idea. He does not think it is right," should not come as a surprise. It said in think telcos should control the conduit and content. "I don't its Notice of Proposed Rule Making that he said. Hollings, who spoke at a United States Telephone Association telcos to "it was unclear" whether it had the au- conference last week, does, however, think Congress will permit the thority to make some of the PBS /NCI offer cable services on a "video dial tone" basis. specifications optional in the new rule. Also addressing the telephone executives was House Telecommunications NCI said the task force "impermissa- Subcommittee Chairman Ed Markey (D- Mass.). In looking at the future, to bly strayed from the statutory mandate Markey said he foresees a merging of technologies, where it will be difficult he said, to adhere to the PBS/NCI technical distinguish between telephones, TV's and computers, a world, with specification referenced in the Act." "interconnected information appliances." EIA proposals, NCI said, would elimi- Ken Robinson, aide to FCC Chairman Al Sikes, told the USTA group that nate "features to make it possible to rely the commission will take up its cable -telco crossownership proceeding "some- what FCC on pre- existing video display devices time before summer." Robinson said he did not know the will change to and [would] introduce time delays and recommend on cable -telco, but he thinks there will be "significant" companies. differences based on the resolution capa- the cable -telco crossownership exemption for small rural phone bilities of television receivers that are O contrary to Congress's expressed intent T he FCC's freeze on applications for new commercial FM translators will be to make all receivers with 13 -inch or lifted May I, the agency said. Applications must' comply with new operat- larger screens fully subject to the Act in ing and financial support rules that went into effect March 1. Among other 1993." NCI said deviating from the things, new rules restrict translators to the traditional role of rebroadcasting specifications may "undermine the use- the signals of full power stations. fulness of existing decoders [and] dis-

Broadcasting Mar 11 1991 Washington 69 FCR TillE RECC4ID

As compiled by BROADCASTING from KZYR(FM) Avon, CO (BALH910212GN; 103.1 WEKZ -AM -FM Monroe, WI (AM: assignment of BAL9102I4GK; 1260 khz; I kw -D; FM: 28 Mar. 6 and based on mhz; 1.5 kw; ant. 459.2 fa) -Seeks Feb. through license from Rocky Mountain Wireless Inc. to Gardi- BALH910214GL: 93.7 mhz; 36 kw; ant. 581 ft.)- filings, authorizations and other FCC ac- ner Broadcast Partners Ltd. for $550,000. Seller is Seeks assignment of license from Green County Broad- tions. headed by Jerrell K. Davis. who is general partner in casting Corp. to Stateline Partnership for $1.65 mil- Roaring Fork Radio. applicant for new FM at Basalt. lion. Seller is headed by Kenneth W. Stuart, and has Gardiner Broadcast Corp. no other broadcast interests. Buyer is headed by Harish Abbreviations: AFC- Antenna For Communications; CO. Buyer is headed by H. Gardiner (75 %). Rex R. Miller C. Puri (37.5 %), Busaba Imhoff (37.5 %). Gary R. AU- Administrative Law Judge: alt. -alternate: ann.- (100% GP). Clifton (15 %) and Patrick J. O'Keefe (10 %). Gardiner recently Probst (12.5 %) and Timothy S. Carney (12.5 %). and announced: ant. -antenna; aur.- aural: aux.- auxiliary: purchased KKMX -AM -FM Greely and KSMT(FM) has no other broadcast interests. Filed Feb. 14. ch.- channel: CH -critical hours.: chg. -change: CP- Breckenridge. both Colorado. and is also purchasing construction permit: D-day: DA- directional antenna: Actions (see above). Filed Feb. 12. Doc.- Docket; ERP -effective radiated power: Freq -fre- KSNO -AM -FM WKNI(AM) Lexington, AL (BAL901203EJ: 620 quency: HAAT -height above average terrain: H &V- WSLE(FM) Cairo, GA (BALH910207GE: 102.3 khz: 5 kw -D, 99 w-N)-Granted assignment of license horizontal and vertical: khz -kilohertz; kw-kilowatts: mhz: 3 kw; ant. 300 ft.) -Seeks assignment of license from Doris Harrison to Creative Broadcasting Co. Inc. lic. license: m- meters; mhz- megahertz: mi.-miles; from Orson Woodall (receiver) to Lovett Communica- for 5220,000. Seller is headed by Doris W. Harrison. MP- modification permit: mod.-modification: N- night: tions Inc. for $510.000. Woodall has no other broad- and has no other broadcast interests. Buyer is headed pet. for recon.- petition for reconsideration: PSA- presun- cast interests. Buyer is headed by Wendell Lovett Creative Equity Inc. (100%). Jeff Pierce and Bill rise service authority: pwr.- power: RC -remote control: (45 %) and Jeffery Lovett (45 %), father and son. and Glass. and has no other broadcast interests. Action S- A- Scientific- Atlanta: SH- specified hours: SL- studio William O. Woodall Jr. (10 %). Wendell Lovett is 75% Feb. 25. location: TL- transmitter location: trans. -transmitter: stockholder in Lovett Broadcasting Enterprises Inc., TPO-- transmitter power output: U or unl.- unlimited owner of WGRA(AM) Cairo, GA. Filed Feb. 7. WCFT -TV Tuscaloosa, AL (BALCT90I224KG; hours: visual: w-watts; noncommercial. Six ch. 33; 1,225 kw -V; 203 kw -A; ant. 540 ft.)- Granted vis.- "- WRDW -AM -FM Wrens, GA (AM: groups of numbers at end of facilities changes items refer to assignment of license from Beacon Broadcasters Ltd., BAL910212G0: 1480 khz; 5 kw -U: FM: map coordinates. One meter equals 3.28 feet. debtor in possession. to Federal Broadcasting Co. for BALH9102I2GP; 96.7 mhz: 1 kw; ant. 489 ft.)- $7.5 million. Seller is headed by Robert L. Gilbertson Seeks assignment of license from A. Stephenson Wal- and Duncan Fraser. and is also licensee of WDAM-TV lace trustee) to Advertisement Network (bankruptcy LaurelHattiesburg, MS, and KYEL -TV Yuma, AZ. O W N E R S N I P C H A N G E S Systems for S150.000. Wallace has no other broadcast Gilbertson and Duncan also have interests in Beacon interests. Buyer is headed by Betty Williams Beard Communications Corp., ultimate shareholder of Applications (50 %) and Norma Williams Delley (50 %). and has no WPBN -TV- WTOM -TV Inc., licensee of WPBN -TV other broadcast interests. Filed Feb. 12. WKRG- AM -FM -TV Mobile, AL (AM: Traverse City and WTOM -TV Cheboygan. both Mich- BTC910215KQ: 710 khz: 1 kw -D; 500 w -N: FM: WTTT(AM)- WRNX(FM) Amherst, MA (AM: igan. Buyer is headed by Dale G. Rands. Peter A. BTCH910215KR: 99.9 mhz; 100 kw; ant. 1.754.8 ft.; BAL9102I5GH: 1430 khz; 5 kw -D: FM: Kizer, Lawrence S. Jackier, Edward O. Ruffley. James TV: BTCCf910215KP; ch. 5: 100 kw -V; 20 kw -A; BAPH910215GI; 100.9 mhz; 6 kw; ant. -32 ft.)- A. Colman. James Kizer and Gregory A. Whitland. ant. 1,906 ft.) -Seeks transfer of control from Kenneth Seeks assignment of license and CP from Hampshire Federal Broadcasting is licensee of WLUC -TV Mar- R. Giddens to Ansley G. Green et al for no financial County Broadcasting Co. (HCB) 10 Hamnpshire Coun- quette. WPBN-TV Traverse City and WTOM -TV Che- consideration in stock transfer. Kenneth Giddens has ty Broadcasting Ltd. (HCBL): HCB will assign station boygan, all Michigan; WDAM -TV Laurel- Hattiesburg, no other broadcast interests. Transferees are Giddens and assets to HCBL as capital conrtibution in return for MS. and KTVO(TV) Kirksville. MO. Action Feb. 20. and wife Zelma K. Giddens, and daughters Ansley G. partnership interest and other monetary consideration KOCM(FM) Newport Beach and KSRF(FM) San- Green, Therese G. Greer and Kay Giddens Glenday. to be filed within 30 days. Sellers are Edward F. Perry ta Monica, both California (KOCM: who have no other broadcast interests. Filed Feb. 15. Jr. and Thomas G. Davis. Perry is 80% stockholder of BALH90113OHN; 103.1 mhz: 2 kw; ant. 300 ft.: Marshfield Broadcasting Inc.. licensee of WATD(FM) KWRF -FM Warren, AR (BTCH910207HZ; 105.5 KSRF: BALH901130HF; 103.1; 3 kw: ant. 265 ft.)- Marshfield, MA. Buyer is headed by Grandbill Inc. mhz: 3 kw; ant. 265 ft.)-Seeks transfer of control Granted assignment of license from Ocean Broadcast- (50.98% GP, headed by E. William Henry). Hamp- from Pines Broadcasting Inc. to Jimmy L. Sledge and ing Inc. to Brentwood Communications Ltd. for shire County Broadcasting Co. (49% GP. headed by Gwen Sledge for 5125.000. Transfer includes S17.675 million. Seller is headed by Jack Siegal. Steve Robert Morley. Davis and Bruce Stebbins). and has no KWRF(AM) Warren. AR. Transferors are Weldon and Hazy and Leonard Weinberg. and has no other broad- other broadcast interests. Filed Feb. 15. Violet Sledge, husband and wife, and has no other cast interests. Buyer is headed by Kenneth J. Roberts. broadcast interests. Transferees are Jimmy L. Sledge WNLF(AM) Charlotte, MI (BAL910220EE; 1390 Roberts was sole stockholder of Mandeville Broadcast- (50 %) and Gwen Sledge (50%). and has no other khz; 5 kw-D)-Seeks assignment of license from Shar- ing Co. Inc.. formerly licensee of KROQ -FM Pasade- broadcast interests. Filed Feb. 7. on Broadcasting Co. to ERC Media Inc. for SI44,100. na. CA. Roberts was also party to proceedings involv- KTMX(FM) Colusa, CA (BALH910214GM: 107.5 Seller is headed by A. R. Umans, Roben L. Haag, ing renewal applications for KROQ -FM and KROQ- N. Cohn Primack and Samual in mhz; 28 kw: ant. 600 ft.) -Seeks assignment of license Howard Gilbert, Avis AM Burbank, CA. settlement of which resulted Gilbert and Cohn have from Affinity Communications Inc. to Park Lane Co- Feigenbaum. Umans, Haag. renewal assignment of KROQ -FM license to Mande- interests in Bay MI. Buyer is head- license lusa Partners. Ltd. for 5900.000. Seller is headed by WBCM(AM) City. ville and dismissal of application to renew of ed Richard T. McIntosh and Margaret K. McIntosh. Peter Miouli and has no other broadcast interests. Buy- by KROQ -AM. Action Feb. 15. and has no other broadcast interests. Filed Feb. 20. er is headed by Park Lane Group Inc.. general partner KGRE(AM) Greeley, CO (BAL910109EC; 1450 (38.832 %). of assignee. and is headed by James Levy KSCE(TV) El Paso, TX (BAPET910221KE: ch. khz; 1 kw- U)-- Granted assignment of license from Richard Blue (18.302 %). William Struck (8.775 %). 38; 730 kw -V; 73 kw -A; ant. 1,828 f1.) -Seeks trans- New Directions Media Inc. to Keith M. Ashton Sr. for Paul Cook (29.076 %) and Arthur Schneiderman fer of control from St. Clement's Episcopal Parish to $275.000. Seller is headed by Robert D. Zellmer and (5.015 %). and has no other broadcast interests. Filed Channel 38 Christian Television for no financial con- Marjorie M. Zellmer (80.5%) and Paul L. Coates, and Feb. 14. sideration to change business classification to corpora- is licensee of KKGZ(AM) Brush and KRDZ(AM)- KSNO -AM -FM Aspen and Snowmass Village, tion. Seller has no other broadcast interests. Buyer is KATR-FM Wray, both Colorado. Robert Zellmer is Francis, and has no other broad- both Colorado (AM: BAL910220EC: 1260 khz; 5 kw- headed by William S. general partner of KKDD FM Broadcasters. licensee of D; FM: BALH910220ED; 103.9 mhz; 2.5 kw; ant. 85 cast interests. Filed Feb. 21. KKDD(FM) Brush. CO. Buyer. Ashton. along with N.) -Seeks assignment of license from Dayton Heidel- WHSM -AM -FM Hayward, WI (AM: Valerie Ashton jointly own minority stack interest in and have no other broadcast interests. Action berg Distributing Co. to Gardiner Broadcast Partners BTC910204GF: 910 khz; 5 kw -D. 75 w -N: FM: assignor. Ltd. for 5800,000. Seller is headed by Albert W. BTCH910204GG: 101.7 mhz; 1.45 kw; ant. 466 ft.)- Feb. 21. Vontz, and is licensee of WNOP(AM) Newport, KY. Seeks transfer of control from Lowrey Communica- WDKC(AM) Fort Pierce, FL (BAL9012I2EF; Buyer is headed by Gardiner Broadcasting Corp. tions Inc. to Arlie L. Davison and Ross A. Fleisch- 1330 khz; 5 kw -D, I kw- N)-- Granted assignment of (100% GP), Clifton H. Gardiner (75% VS), Rex R. mann for 520.000. Transferor is headed by Paul E. license from Treasure Coast 1330 Corporation to Fair- Miller (15% VS) and Patrick J. O'Keefe (10% VS), Lowery, and has no other broadcast interests. Transfer- banks Communications Inc. for 5365.000. Seller is and recently purchased KKMX -AM -FM Hayden, CO ee is headed by Ross A. Fleischmann (44.53). Arlie headed by Daniel W. Wallace and has no other broad- ("Changing Hands" February 4), and KSMT(FM) L. Davison (44.5 %) and Jerome Russo (11 %). Fleisch- cast interests. Buyer is headed by Richard M. Fair- Breckenridge. CO ( "Changing Hands" February 18). mann has 5% ownership interest in Foxfire Communi- banks, Richard C. Hindes. George E. Mills and James Gardiner is also purchasing KZYR(FM) Avon, CO cations, licensee of KJFM(FM) Lousiana, MO. Filed R. Cande, and is licensee of WJNO(AM) West Palm (see below). Filed Feb. 20. Feb. 4. Beach and WRMF(FM) Palm Beach. both Florida, and

70 For The Record Mondastig Mar 11 1lSl WKOX(AM)- WVBF(FM) Framingham MA. Action KBTO(FM) Bottineau, ND (BALH901231G1: LLoyd Watson, and has no other broadcast interests. Feb. 21. 101.9 mhz: 51.5 kw: ant. 492 ft.)- Granted assign- Buyer is headed by Ronald L. Jones. and has no other license from D & H Broadcasting Inc. to broadcast interests. Action Feb. 22. WMMC(FM) Marshall, IL (BAPH901224GN: ment of Standef Broadcasting Corp. for $330.000. Seller is 105.9 mhz: 3 kw: ant. 328 ft.)- Granted assignment of WVSN(TV) Humacao, PR (BALCT901228KF; ch. headed by Alan Henning. and has no other broadcast as- CP from Mini Broadcasting Inc. to J & .1 Media Inc. 68: 90.2 kw -V; 9 kw -A: ant. 1,984 fl.)- Granted interests. Buyer is headed by Edward F. Stanley for $125.000. Seller is headed by E. T. Baldridge and signment of license from Bocanegra Girald Broadcast- (75 %). Donna M. Stanley (15 %) and Jeffrey P. Stanley Todd W. Dumas. and has no other broadcast interests. ing Group to Tito Atiles Natal for $500,000. Seller is (10%1. and has application for new FM at Jefferson- Buyer is headed by John McDaniel (49 %). Joyce headed by Angel F. Bocanegra Girald, and has no ville. NY. Action Feb. 20. McDaniel (51 %) and Joanne Hires. Joyce and John other broadcast interests. Buyer has no other broadcast McDaniel own 100% of stock of Ford FM Inc.. licen- KGLCIAM)-KSSM(FM) Miami, OK (AM: interests. Action Feb. IS. ce of WKZI(AM) Casey. IL. Action Feb. 22. BTC90123IEC: 910 khz; I kw -U: FM: WVSN(TV) Humacao, PR (BALCT900727KF; ch. KKSI(FM) Eddyville, IA IBTCH901220HW: BTCH90123IED: 100.9 mhz: 3 kw: ant. 273 ft.)- 68: 90.2 kw -V; 9 kw-A; ant. 1.984 ft.)- Dismissed to 101.5 mhz; 50 kw; ant. 150 ft.) -- Granted transfer of Granted transfer of control from Duke Corporation app. of assignment of license from BocanegraGirald control from "O" -Town Communications Inc. to Don Harvest Time Tabernacle Inc. to transfer 100% of Broadcasting Group to Aereo. Broadcasting Corp. for Linder for $1.240 in transfer within company. Trans. outstanding shares, agreement to be submitted to com- 5122,100. Seller is headed by Angel F. Bocanegro and is headed by Larry fcror is Mark McVey. Transferees are Don and John mission when completed. Seller Estrella Bocanegro and has no other broadcast inter- Linder. father and son. "O- Town'- is headed by Don Duke Sr.. and has interests in Duke Broadcasting ests. Buyer is headed by Angel E. Roman and has AR. and has Linder (60 %). John Linder (20 %) and McVey (20 %). Corp.. licensee of KFIN(FM) Jonesboro. interest in WFAB(AM) Ceiba and WVOZ(AM) San Linder is 92.34% voting shareholder of Minnesota application pending to increase power of KSSM. Buyer Juan, both Puerto Rico. Action Feb. 20. is headed by Gordon K. Chirillo 1100 %) Linda M. Valley Broadcasting Co.. licensee of KTOEIAMI- WHHR -AM -FM Hilton Head Island, SC (AM: KDOGIFM) Mankato, MN. and IW% owner of Chirillo. husband and wife, and Donald L. Williams. BAL901217H1; 1130 khz: I kw -D, 500 w -N: FM: and has no other broadcast interests. Action Feb. 15. KMHL Broadcasting Co.. licensee of KMHLIAM)- BALH90I217HK: 106.1 mhz; 50 kw; ant. 300 ft.)- voting KKCK(FM) Marshall. MN: and 80% sharehold- KBIX -FM Wagoner, OK (BAPH90122OHX: 102.1 Granted assignment of license from Hilton Head er of Linder Broadcasting of Fort Dodge Inc., licensee mhz; 3 kw: ant. 328 ft.)- Granted assignment of CP Broadcasting Corp to Adventure Communications Inc of KRIT(FM) Clarion. IA. Action Feb. 15. from Biz Broadcasting Co. to RJR Broadcasting Inc. for $300.000. Seller is headed by J. N. Richardson Jr., KFRM(AM) Salina, KS (BAL900227EA: 550 khz: for $75.000. Seller is headed he David E. Webb and Thomas H. Harvey III and Ernest Willams I1. and has 5 kw- DI- Granted assignment of license from H.R.H. Broadcasting Corp. to Great American Broadcasting of Kansas Inc. for $250.000. Seller is headed by Herbert R. and Ruby J. Hoeflicker. husband and wife. and has no other broadcast interests. Buyer is headed by Mack SUMMARY OF and Sherry Sanden, husband and wife. Ernest McRae. John and Janet Bozeman and Robbie Swinncy. and is 100% stockholder of Ward of Kansas Inc.. licensee of BROADCASTING & CABLE KVGB -AM -FM Great Bend. KS. John Bozeman is individual licensee of WPFD(AM) Fairview. TN. Ac- tion Feb. 15. WHQO(FM) Skowhegan, ME IBAPH9()1231GK: 107.9 mzh: 1.3 kw; ant. 680 ft.)- Granted assignment BROADCASTING of CP from Dark Communications Inc. to Robert R. Harvey for $185.000. Seller is headed by Dennis A. Tallyn, Diane Saltzman and Donald Martin, and has no other broadcast interests. Buyer has no other broadcast SERA ICE ON AIR CP's' TOTAL interests. Action Feb. 15. Commercial AM 4.986 246 5,232 WBCM(AM) Bay City, MI (BAL901203EK: 1440 khz: 5 kw-D. 2.5 kw- N)-- Granted assignment of li- Commercial FM 4.402 944 5,346 cense from Kathi Broadcasting Co. to Nicholas Com- 305 1,747 munications Corp. for $117.500. Seller is headed by Educational FM 1,442 Alvin R. Umans, Howard N. Gilbert. Robert C. Haag Total Radio 10,830 1,495 12,325 and Avis Cohn Primack, who have interests in Sharon Broadcasting. licensee of WNLF(AM) Charlotte. MI. Commercial VHF TV 553 18 571 Haag. Gilbert and Umans also have a 36 %. 15% and 7.3% interest. respectively. in Monroe Communica- Commercial UHF TV 561 178 742 tions Corp.. applicant for new TV on eh. 44 in Chica- 124 3 127 go. Application (BPCT821 IOIKH) is involved in com- Educational VHF TV parative renewal proceeding with Video 44. current Educational UHF TV 229 16 245 licensee of WSNSITV) Chicago: decision released is presently under review by courts. Buyer is headed by Total TV 1,470 215 1,685 Paul E. Nicholas. and has no other broadcast interests. Action Feb. 20. VHF I,PTV 192 173 365

WMJTIFM) Pinconning. MI (BALH901221GG: UHF 1-PTV 629 1.015 1,645 100.9 mhz: 3 kw: ant. 500 ft.)- Granted assignment of license from BC Communications Inc. to P & G Media Total LPTV 821 1,188 2,009 Corporation for $55.000. Seller is headed by Floyd 337 2,211 Biemat and has no other broadcast interests. Buyer is FM Translators 1,874 headed by Thomas J. Beauvais (50 %) and Gregory P. VHF translators 2.709 94 2.803 Theokas (50 %). and has no other broadcast interests. Action Feb. 13. UHF translators 2,256 371 2.627

WEW(AM) St. Louis (BAL910109EB: 770 khz: 1 kw- D)- Granted assignment of license from Radio WEW Inc.. debtor in possession. to Alliance Broad- casting Co. for $300.000. Seller is headed by Doug CABLE Huber, who has interests in WDXR(AM) Paducah. KY. Buyer is headed by Richard R. Frame. and has no other broadcast interests. Action Feb. 20. I olal subscribers 53.900,000

WUTQ(AMI-WOUR(FM) Utica and WA- Ilumes passed 71.300.000 BY(AM).WKLI(FM1 Albany, both New York 10.823 (WUTQ: BAL901220HT: 1550 khz; I kw -D: WOUR: Tidal ss stems BALH90122OHU: 96.9 mhz; 16 kw: ant. 790 ft.; household penetration+ 58.6% WABY: BAL901220HR; 140) khz; I kw -U: WKLI: BALH90122OHS: 100.9 mhz; 3 kw: ant. 300 11.1 - Pay cable penetration 29.2% Granted assignment of license from Paul N. Bendat to Bendat Communications & Broadcasting Inc.: Bendat is exchanging assets of stations for common stock in Includes oN -air licenses. t Penetration percentages are of TV household universe of 2 his company. Buyer is headed by Paul N. Bendai 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studio-iransmit- (50%) and Laura Ann Machlín 150 %). brother and ter link. Source: Nielsen and Broadcast Inge own research sister. and has no other broadcast interests. Action Feb. 15.

Broadcasting Mar 11 1991 be The lbnd71 no other broadcast interests. Buyer is headed by Mi- stock in Lin Broadcasting. Action Feb. 21. WNCI(FM) Columbus, both Ohio: KLUC(AM) Las chael R. Shot (87 %), Karen A. Shott, John H. Shots Vegas; WOMX -AM -FM Orlando, FL; KZAP(FM) and John C. Shoff (13 %), and has no other broadcast KMGC(FM) Dallas (BALH901210GL; 102.9 mhz; Sacramento, CA; KNST(AM) -KRQQ(FM) Tucson and 100 ant. 1,570 Granted assignment license interests. Action Feb. I I. kw; ft.)- of KZZP -FM Mesa, both Arizona; WKZL(FM) Winston - from Shamrock Broadcasting Inc. to Nationwide Com- WEYE(FM) Surgolnsville, TN (BTCH901218HH; Salem, NC; KISW(FM) Seattle, and KHMX -FM munications Inc. for KWSS(FM) Gilroy, CA and SI 1 Feb. 13. 104.3 mhz; 3 kw; ant. 300 ft.) Granted transfer of Houston. Action -- million (see KWSSIFMI Gilroy, CA above). Seller is control from Woth Radio Inc. to C. Philip Beal for headed by Roy E. Disney. Patricia A. Disney Stanley KLZK(FM) Farwell, TX (BALI-19011010W; 98.3 520,000. Seller is headed by Jerrold Miller, Marc P. Gold. Bill Clark and James R. Mixon, and is licens- mhz; 3 kw; ant. 190 ft.)-- Granted assignment of li- Berman, Scott Bacherman and Kathleen Lynch. Miller ee of KABL(AM) Oakland and KABL(FM) San Fran- cense from Dominion Communications Inc. to South- is owner 100% of KPOR(FM) East Porterville, CA, cisco, both California; KMLE(FM) Chandler, AZ; western Broadcasting Corp. for $65.000. Seller is and owner MS. 50% of WYBJ(FM) Greenville, Buyer KUDL(FM) Kansas City, KS; WHB(AM) Kansas headed by Peter Winslow, Nanette Markunas and Al- is headed by Phillip Beal and Debbie M. Beal. C. City, MO; KXKL -AM -FM Denver; KXRX(FM) Seat- ton Finley, and has interests in KLZK(FM) Farwell, husband wife, M. Waller. Philip and and Stephen C. tle; KXXV(TV) Waco and KZFX(FM) Lake Jackson, TX. Buyer is headed by Thomas Joseph Crane. and has Beal and Waller are 100% stockholder and vice presi- both Texas; WFOX(FM) Gainesville, GA; WWSW- interests in KMUL -AM -FM Muleshoe and KLCU -FM dent, respectively, WRGS Inc.. licensee of of AM-FM Pittsburgh: WCXI(AM) and WWWW(FM), Brownfield, both Texas, and KICA(AM) Clovis. NM. WRGS(AM) Rogersville, TN. Action Feb. 15. both Detroit, and WTVQ -TV Lexington, KY. Sham- KLCU is currently dark. Action Feb. 15. KEGG(AM) Daingerfield, TX (BAL901012EC: rock is also sole stockholder of Big Country TV of WLVA(AM) Lynchburg, VA (BAL90123IEB; 590 1560 khz; 1 kw- D)-- Granted assignment of license Abilene Inc., licensee of KTAB -TV Abilene, TX. khz; 5 kw -D. I kw- N)-- Granted assignment of license from Breckenridge Broadcasting Co. to DBA Network Buyer is headed by Charles L. Fuellgraf Jr., John E. from W. Alan Smith Jr., trustee in bankruptcy of Communications Co. for 550.000. Seller is headed by Fisher, Steven P. Berger, Peter F. Frenzer, Thomas E. Stereo 59 Inc., to Madison Broadcasting Group Inc. Owen Woodward and Doug Williams, and is licensee Kryshak and Gordon E. McCutchan. Nationwide Com- for $100,000. Seller has no other broadcast interests. of KILE(AM) Galveston, KROO(FM) -KSTB(AM) munications is wholly owned subsidiary of Nationwide Buyer is headed by James M. Strong Jr. (50 %) and Breckenridge, all Texas; KNOR(AM) Norman and Mutual Insurance Company, and is licensee of WATE- Ben L. Armstron (50%), and has no other broadcast KTAT(AM) -KYBE(FM) Frederick, all Oklahoma. TV Knoxville, TN; WBAY -TV Green Bay, WI; interests. Action Feb. 15. Buyer is headed by Ruth Allen 011ison and Quincy L. WRIC-TV Petersburg, VA; KITN(TV) Minneapolis; 011ison. Ruth 011ison owns 700 shares of non -voting WPOC(FM) Baltimore; WGAR -FM Cleveland and KSKN(TV) Spokane, WA (BALCT901025KG; ch.

SERVICES

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72 For The Record Broadcasting Mar 11 1991 PROFESSIONAL CARDS

COHEN, DIPPELL AND du Treil, Lundin & Rackley, Ine- Sfir 1T.BOnes LOHNES & CULVER CCorpprt .., A Subdary .d AD. Ring, er. . s ®, a Consulting Radio-TV Engineers EVERIST, P.C. CONSULTING ENGINEERS ENGINEERS 1156 ISM. St. , N.W. , Suds 606 1019 19th S r u. N.W., Suite 300 CONSULTING Washington, D.C. 20036 VARNWOOD COURT Washington , D.C. 20005 7901 7300 -L' STREET, N.W. SUITE 1100 Telephone, 202- 223.67011 SPRINGFIELD , VA 22153 1202/290 -2722 WASHINGTON. D.C. 20006 Member AFCCE (7037569 7704 MEMBER AFCCF AFCCE (2027 898 -0111 Member AFCCE

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W. Lee Simmons 8 Assoc, Inc. A FCCE DON'T BE A STRANGER contact Broadcast Telecommunications BROADCASTING MAGAZINE Association of ,v Consultants 1705 DeSales St., N.W. Federal Communications 200F Slab^ a'd ,. .Ne . sya C sine's 1036 William Hilton Pkwy., Suite Washington, D.C. 20036 Consulting Engineers I Decision makers Hilton Head Is., S.C. 29918 P.O. Box 19333 199 Readership Survey snowing 3 7 readers for evailabilltiss 800- 277 -5417 803- 785 -4445 20th Street Station _OUA Phone (202) 659 -2340 FAX 803. 842 -3371 Washington, DC 20036 (313) 642-6226 PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $40 per insertion 26 weeks - $50 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 22; 1396 kw -V; 139.6 kw -A: ant. 2.100 11.1-Granted no Other broadcast interests. Filed Feb. 12. son Rd.. Parksville, NY 12768. Principal is headed by assignment of license from Whitehead Thomas Chism. Richard Martinez. Rodney Lundon, Broadcasting Thousand Palms, CA (BPH9I021IMH )-Jeffrey Co. to KSKN Inc. for undisclosed price. Seller is Gregory Phillips and Yadullahi Muhammad. and has Rochlis seeks 94.7 mhz: .51 kw: ant. 581 ft. Address: headed by Stephen Whitehead and William R. !to- no other broadcast interests. Filed Feb. 15. 4344 Promenade Way. Marina Del Rey. CA 90292. ntine. Whitehead is general manager of channel 40. Principal has no other broadcast interests. Filed Feb. Monticello, NY (BP11910214MA) -John Cola - licensed to Cascade Video of Oregon. Portland. OR 11. grande seeks 99.7 mhz; 6 kw; ant. 328 ft. Address: 4 (not on air). Buyer is headed by Melvin J. Querio Yankee Court. Clifton Park. NY 12065. Principal has (80%). Whitehead and Romine is Thousand Palms, CA (BPH9102I IMG)- B.F.J. (10%) (10%). Querio no other broadcast interests. Filed Feb. 14. general manager of KCPM(TV) Chico. CA. Action Timm seeks 94.7 mhz: 3 kw: ant. -52.48 ft. Address: Feb. 15. P.O. Box 1874. Tallahassee. FL 32302. Principal is Monticello, NY (BPH910213MD)- William H. 100% shareholder of WANM Inc.. licensee of WAN- Walker Ill seeks 99.7 mhz: 2.8 kw; ant. 466 ft. Ad- MIAMI Tallahassee. FL; 51% shareholder of Tallahas- dress: P.O. Box 1341 Highland. NY 12515. Principal see Broadcasting Co.. licensee of WGLF(FM) Talla- is president and 100% owner of Walker Broadcasting NEW STATIONS hassee. FL. and 100% shareholder of WDMG Inc. Co. Inc.. licensee of WRWD(FM) Highland. NY. licensee of WDMG -AM -FM Douglas. GA. Filed Feb. Filed Feb. 13. Applications 11. Morristown, NY (BPH910206MB1- Northslar California City. CA (BPH910222MA)- Kathryn J. Thousand Palms, CA IBPH9I0212MB) -Sam J. Broadcasting Corp. seeks 102.9 mhz: 3 kw: ant. 328 ft. Efford seeks 106.9 mhz; 3 kw; ant. 246 ft. Address: Walters seeks 94.7 mhz; 3 kw; ant. 298 ft. Address: Address: Box 63. Rd. #2. Watertown, NY 13601. 6508 California City Blvd.. California City. CA 12326 Granada. Leawood. KS 66209. Principal is Principal is headed by Jeffrey D. Shapiro. Jeffrey D. 93505. Principal has no other broadcast interests. Filed headed by has no other broadcast interests. Filed Feb. Shapiro. Bruce G. Danziger. William Goddard and Feb. 22. 12. Edmond J. Ford. and has interests in WNCQ(AM)- WCIZ(FM) Watertown, NY. Shapiro and Goddard Healdsburg, CA Healdsburg Thousand Palms, CA (BPH910211MD)-seeks (BPH910211MB1- each own 12.3% of WTSV(AM)- WHDQ(FM) Clare- Broadcasting 94.7 mhz: 3 kw: ant. 292 ft. Address: 1624 SE 12th Inc. seeks 95.9 mhz: .48 kw: ant. 1.112 mont. NH. Filed Feb. 6. ft. Address: 1500 Sansome St.. Suite 201. San Francis- Court, Fort Lauderdale. FL 33316. Principal is headed co, CA 94111. Principal is headed by Michael Akana. by Sam Idas. and has no other broadcast interests. Syracuse, NY (BPED9I0212MA) -State University Julia Akana, David Hemandez and Batista Vieira. Filed Feb. 11. of New York seeks 90.3 mhz; .5 kw: ant. 528 ft. Address: State University Plaza, Albany, NY 12246. Vieira and wife Delores own Ethnic Radio of Los Thousand Palms, CA (BPH91021 IMC) -1LD Ltd. Principal is headed by D. Bruce Johnstone. and is Banos Inc.. licensee of KLBS(AMI Los Banos. CA. seeks 94.7 mhz: .63 kw; ant. 581 ft. Address: 2107 licensee of WCDB(FM) Albany: WETD(FM) Alfred: Filed Feb. 11. Carterdale Rd.. Baltimore. MD 21209. Principal is WHRW(FM) Binghamton: WBFO(FM) and Healdsburg, CA (BPH910208MB)-Dens Commu- headed by lannette L. Dates. and has no other broad- WBNY(FM). both Buffalo; WSUC-FM Cortland, and nications Inc. seeks 95.9 mhz: .85 kw; ant. 866 ft. cast interests. Filed Feb. II. WCVF -FM Fredonia. all New York. Filed Feb. 12 Address: 126 Mill St., Healdsburg. CA 95448. Princi- Thousand Palms, CA (BPH910207MC )-Douglas Beulah, ND (BPH910213MA)- Patricia L. Leigh- pal is headed by Mario Edgar Deas. Sherryll A. Peter- Johnson seeks 94.7 mhz; .55 kw; ant. 623 ft. Address: ton seeks 97.9 mhz; 6 kw; ant. 328 ft. Address: 127 sen and Fred Haley. and has no other broadcast inter- 3101 Interlaken Rd. West Bloomfield. MI 48323. Prin- Manvel Place, Grafton. ND 58237. Principal has no ests. Filed Feb. 8. cipal is has interests in 2.65% interest in WXON -TV other broadcast interests. Feb. 13. Healdsburg, CA IBPH91021 IMA I- Dragonfly Inc., licensee of WXONITV) Detroit. and is president Communications Inc. seeks 95.9 mhz: 6 kw; ant. 328 and 100% owner of Johnson Broadcasting Inc.. permit - Dickinson, ND (BPH91020IML- Roughrider ft. Address: 10998 Peaks Pike. Sebastopol. CA 95472. tee of KNWS(TV) Katy. TX. Filed Feb. 7. Broadcasting Co. seeks 99.1 mhz; 100 kw: ant. 712 fi. Address: P.O. Box 1478, Dickinson, ND 58602. Prin- Principal is headed by Peggy Berryhill and Philip A. Bethany Beach. DE (BP1-1910213ME )-Jeffery cipal is headed by Ray David, Marguerite Kleven. Tymon. and has no other broadcast interests. Filed Scott seeks 103.5 mhz; .83 kw; ant. 338 ft. Address: Duane Liffrig, Dana Caldwell and Larry Bolinske. Feb. I I . 12 The Narrows. Fenwick Island. DE 19975. Principal David. Kleven. Liffrig and Caldwell have interests in Healdsburg, CA (BPH91021 has interest in Great Scott Broadcasting. licensee or IMI) -Linda D. Beck- Western Media Inc., licensee of KLTC(AM) Dickin- with seeks 95.9 mhz; 1.56 kw: ant. 640 ft. Address: permittee of WSSR(AM) -WZBH(FM) Georgetown. son. ND. David is also 40% stockholder of Clinton 661 Bridgeway Lane. Naples, FL Principal DE: WPAZ(AM) Pottstown. WKSTIAM) New Castle. 33963. has Broadcasting Co.. licensee of KCLI(FM) Clinton. OK. no other broadcast interests. Filed Feb. 11. WKST(FM) Elwood City. all Pennsylvania; Filed Feb. I WTTM(AM)- WCHR(FM) Trenton, NJ; WMBO(AM)- Healdsburg, CA (BPH91021 IMJ) W -R Commu- WPCX(FM) Auburn. NY: KXDE(FM) Merced, CA, Maumee, OH (BPED910225MC) -Side By Side nications seeks 95.9 mhz; 2.98 kw; ant. 466 ft. Ad- and KWQL(FM) Dishman. WA. Filed Feb. 13. Inc. seeks 89.3 mhz: 6.3 kw: ant. 321 ft. Address: dress: 1275 4th St. #119, Santa Rosa. CA 95404. 9035 Salisbury Rd.. Mouclova. OH 43542. Principal is Principal is headed by Stephen Michael B. Wattz Bethany Beach, DE (BPH910213MF)-Eicher and headed by James L. Oedy. Cheryl Oedy. David Joseph Rowell Jr. Wattz has interest in Sunrise Broad- Communications Inc. seeks 103.5 mhz: 3 kw; ant. 328 Yonke, James Aston and Lynn Aston. and has no other casting. licensee Rohnert ft. Address: 18 Terrace Rd.. Rehoboth Beach, DE of KRPQ(FM) Park. CA. broadcast interests. Filed Feb. 25. Filed Feb. I I. 19971. Principal is headed by Elaine C. Eicher. and has no other broadcast interests. Filed Feb. 13. Newport, OR (BPH91027MA)-Keith L. Miller Jr. (BPH91021 Healdsburg, CA IMLI -Desert Rock seeks 92.7 mhz; 3.8 kw: ant. 836 ft. Address: 1776 -2 Ltd. seeks 95.9 mhz: 446 Fort Pierce, FL IBPED91020IMM)-Black Media 3.4 kw: ant. ft. Address: 39 Adkins St.. Eugene. OR 97401. Principal has no other Way, Works Inc. seeks 91.1 mhz; 3 kw; ant. 157 ft. Address: Santos Chico, CA 95926. Principal is headed by broadcast interests. Filed Feb. 7. Gary D. Herron. Charles M. Wilkinson and Laura W. 1150 W. King St.. Cocoa, FL 32922. Principal is Herron. who have interests in McNulty Broadcasting headed by Kimberly E. Holman. Josephine A. Lian Emory, VA (BPED910219MA) -Emory & Henry Corp.. licensee of KALF(FM) Red Bluff. CA. Filed and Janie C. Holman. and has no other broadcast College seeks 90.7 mhz: .1 kw; ant. 95 ft. Address: Feb. 11. interests. Filed Feb. I. Emory & Henry College. Emory. VA 24327. Principal is headed by Eugene M. Banc and has no other broad- Healdsburg, Hilo, HI (BPH910206MF)-Pacific View Broad- CA (BPH910212MM )-Empire cast interests. Filed Feb. 19. Broadcasting Corp. seeks 95.9 mhz; 6.0 kw; ant. 328 casting seeks 95.9 mhz: 50 kw: ant. 230 ft. Address: ft. Address: P.O. Box 995, San Jose, CA 95108. P.O. Box 38, Carlisle. PA 17013. Principal is headed Portage, WI (BPH9I0206MA)- Magnum Commu- Principal is headed by Robert S. Kieve, and is licensee by David A. Gardner and Jon C. Gardner. David nications Inc. seeks 95.9 mhz: 6 kw: ant. 328 ft. of KLIV(AM) San Jose. CA. and KARA(FM) Santa Gardner has interests in Raystar Company. licensee of Address: 13 Captain's Court #5. Madison. WI 53719. Clara. CA. Filed Feb. 12. LPTV W40 at Dillsburg. PA. and permittee of LPTV's Principal is headed by Lynn E. Magnum and David R. W38BE and W55BP both Lebanon: W3IAX and Magnum. and has no other broadcast interests. Filed Susanville, CA (BPH910204ME )-Antelope FM W23AW both Lancaster. and W56CJ Red Lion. all Feb. 6. Partnership seeks 96.3 mhz; 25 ant. 328 ft. Ad- kw: Pennsylvania. Filed Feb. 6 dress: P.O. Box 159. Fayetteville, GA 30214. Princi- Portage, WI (BPH910206MG) -WIBU Inc. seeks pal is headed by Larry G. Fuss and Daryl N. Fredine. Hilo, HI (BPH910207MB)- Visionary Related En- 95.9 mhz; 6 kw: ant. 328 ft. Address: N2349 Wibu Fredine is general manager of WISM(AMI Eau Claire. tertainment Inc. seeks 95.9 mhz; 35 kw; ant. -164 ft. Rd.. Poynette, WI 53955. Principal is headed by Harry WI: is 24% stockholder in Baraboo Broadcasting Inc.. Address: P.O. Box 15261. Santa Rosa. CA 95402. D. Jacobs Jr.. Lyle Dean Lebsack and David H. Born- licensee of WRPQ(AM) Baraboo. WI. Fuss is 12% Principal is headed by John Detz Jr.. and is licensee of stein. and is licensee of WIBU(AM) Poynette. WI. stockholder of KIXK Inc.. licensee of KIXK(FM) El KAOI(FM) Wailuku and KAOI(AM) Kihei, both Ha- Jacobs is 50% owner of WKTT Inc.. licensee of Dorado. AR: is president and 51% stockholder of waii. Filed Feb. 7. WKTT(FM) Cleveland. WI. Filed Feb. 6. South Ark Broadcasting Inc.. permittee of KWLT(FM) Hilo, HI (BPH910206ME) -B.F. Dillingham Co. North Crossett. AR. and is permittee of KOOZ(FM) seeks 95.9 mhz: 50 kw; ant. -6.56 ft. Address: P.O. Actions Great Falls. MT. Filed Feb. 4. Box 3436. Honolulu, HI 96801. Principal is headed by Ledyard, CT (BPH8S07I4NL)- Granted app. of Harold G. Dillingham Jr.. and has no other broadcast Thousand Palms, CA (BPH910212MF)- -Susan E. Ledyard Community Broadcasting for 106.5 mhz: 3 interests. Filed Feb. Marcotte seeks 94.7 mhz; .57 kw; ant. 603 ft. Address: 6. kw H &V; ant. 289 ft. Address: Woody Hill Rd. Hope 1610 Tamarisk Rd.. Palm Springs. CA 92262. Princi- Monticello, NY IBPH910214MD )-Larry Fishman Valley, RI 02832. Principal is headed by Gloria E. pal is holds 50% of equity of permittee of LPTV in seeks 99.7 mhz; 6 kw; ant. 328 ft. Address: 117 Fuller. and has no other broadcast interests. Action Barton. VT. Fled Feb. 12. Highland Lake Rd. Highland Lake, NY 11423. Princi- Feb. 13. pal has no other broadcast interests. Filed Feb. 14. Thousand Palms, CA (BPH9102I2ME) -Keith B. Sun Valley, ID (BPED890810MG)- Granted app. Bussman seeks 94.7 mhz; .75 kw; ant. 544 ft. Address: Monticello, NY (BPH910215MS)- Nubian Media 221 W. Pearl Ave., Stockton, CA 95207. Principal has seeks 99.7 mhz; 6 kw: ant. 328 ft. Address: 25 Ander-

74 For The Retord Broadcasting Mar 11 1991 55101. Principal is headed by Daniel J. Schmidt, and of Prescott. AZ: class: C2. to change freq: 95.3 mhz; change ERP: 6 kw H &V;

operates noncommercial FM's throughout Minnesota, ant.: 190 ft.; TL: N of 1 -81. 1.1 km E of SR 680.4 km Show Low, AZ KVWM -FM 93.5 mhz -Feb. 19 and stations in Iowa. Michigan and South Dakota. NE of Rural Retreat. VA. application for CP to change ERP: 25 kw H &V: class: Action Feb. 25. C3 (per show cause order MM docket #89 -157). TV's Newton, IL (BPH880727M1)-Granted app. of Stu- Friendship, NY WCID(FM) 89.1 mhz -Feb. 13 Flagstaff, AZ KKTM(TV) ch. 13 -Feb. 4 applica- art Kent Lankford for 106.9 mhz; 3 kw H &V; ant. 328 CP to change Jordan - application for TL: Hill on Rich tion for mod. of CP (BPCr831 I IOKE) to change 1 kw: ft. Address: Rte 3. Box 409. Lawrenceville IL 62439. burg Rd.. (2.3 mi) 332 degrees from Richmond. NY. ant.: 1.778 ft.: TL: top of Devils Head on Elden Mtn. 2 Principal has no other broadcast interests. Action Feb. mi N of Flagstaff. AZ: antenna: SWR Inc. 13 Fuquay Vanna, NC WNND(FM) 103.9 mhz-Feb. 12 application for CP to change ERP: 10.1 max kw SWLP2(BT): 35 14 29N III 36 33W. Kennebunk, ME (BPH850712RK)-Granted app. H &V; ant.: 522 ft.: change TL: .5 km SW of intersec- Rogers, AR KFAA(TV) ch. 51-Feb. 14 applica- of Brenda R. Tanger for 99.3 mhz: 3 kw (H &V); ant. tion of SR 1404 and SR 1393, 6.8 km NE of Fuquay- tion for CP to change ant.: 476 ft.: ERP: 79.4 kw (vis): 804 ft. Address: 35 Fox Lane. Newton Centre. MA Varina, change channel to 280C3 (per docket #89- change antenna: Bogner B8U0H. 02159. Principal owns 12.25% of voting stock of Mar- 435). lin Ltd. Broadcasting Inc., licensee of WTMI(FM) Linville, NC WUNE-TV ch. 17 -Feb. 19 applica- Miami, FL. Action Feb. 12. Montpelier, OH (no call letters) 104.5 mhz -Feb. tion for CP to change ERP: 2,139 kw (vis): ant.: 1,807 14 application for mod. of CP (BPH890731M1) to ft.: change TL: 1.3 mi E of Linville, atop Grandmother Kennebunk, ME (BPH850711NL)- Dismissed change TL 5.4 km from Melbourne. OH. at a bearing Mountain, NC; ANT: Andrew ATW25HS5- ETC-17H app. of Nancy P. Searway for 99.3 mhz; 3 kw H &V; of 170.7 degrees: change coordinates 41 30 54N 84 39 (DA)(BT) 36 03 47N 81 50 33W. ant. 1,076 ft. Address: P.O. Box 245. Exeter, NH 43W. 03833. Principal has no other broadcast interests. Ac- Eugene, OR KEVU(TV) ch. 34 -Feb. 14 applica- tion Feb. 12. Klamath Falls, OR KTEC(FM) 89.5 mhz -Feb. 19 tion for mod. of CP (BPCT8607I I KE) to change ERP: application for CP to change ant.: 597 ft.: change TL: (vis): Kennebunk, ME (BPH850712GK)- Dismissed 3070 kw ant.: 850 ft.: TL: Antenna Farm. South- 1.5 mi W of Courthouse. ern area of Eugene Oregon. Location: .5 mi SE of app. of Close Communications for 99.3 mhz: 3 kw; Blanton Rd.. on a Mountain Ridge Access Rd.: anten- ant. 938 ft. Address: 7 Emerald St. Ste 206. Keene. Moncks Corner, SC WJYQ(FM) 105.5 mhz -Feb. na: Jampro Antennas, Inc.. JSM -2434 -L- 100- JCRBV, NH 03431. Principal is headed by E.H. Close, and has 19 application for CP to change ERP: 4.5 kw H &V; IDA) 44 00 04N 123 06 22. no other broadcast interests. Action Feb. 12. ant.: 374 ft. (equivalent to 6 kw (ir 328 ft.). Longview, TX KLMG -TV ch. 5I -Feb. 15 applica- Trenton, NJ (BPED891122M) -- Granted app. of Sulphur Springs, TX KDXE(FM) 95.9 mhz -Feb. tion for CP to change ERP: 4682 kw (vis): ant.: 1.249 New Jersey Public Broadcasting Authority for 88.1 15 application for mod. of license (BLH820818AC) to ft.: change TL: I mi NW of Rte. 42 and Rte. 1513 mhz; .015 kw; ant. 787 ft. Address: 1573 Parkside increase ERP: 6 kw H &V; (pursuant to docket #88- intersection. New London, TX. 32 15 35N 94 57 02W: Trenton, NJ 08625. Principal is headed 375). Ave. CN777, ANT: RCA TFU- 3OJDAS(DA). by Robert G. Ottenhoff. and is licensee of WNJT(TV ) Farmvllle, VA WLCX(FM) 90.1 mhz -Feb. 15 ap- Trenton, WNJB(TV) New Brunswick. WNJM(TV) plication for CP to change freq: 91.7 mhz: ERP: 1.5 Actions Montclair, WNJT(TV) Camden. all New Jersey: and is kw V: ant.: 413 ft.; IL: atop Frazer Dormitory Bldg. permittee of ITFS WHR82I Montclair/Newark and intersection of Franklin. Spruce and Main St., on AM's WHR822 New Brunswick. both New Jersey. Action Longwood College Campus: class: A. Grayson, KY WGOHIAM) 1370 khz -Feb. 25 ap- Feb. 26. Pulaski, VA WPSK -FM 107.1 mhz-Feb. 7 appli- plication (BP900917AC) granted for CP to correct co- Youngstown, NY (BP900702AF)-Granted app. of cation for CP to change ERP: 1.75 kw H &V: ant.: ordinates to: 38 19 44N 82 58 33W. Jeffrey N. Eustis for 770 khz. Address: 862 Lathrop 1.207 ft.: change channel to 269C3 (per docket #89- Nashua, NH WMVU(AM) 900 khz -Feb. 21 appli- Dr.. Stanford. CA 94305. Principal has no other broad- 4441. cation (BMP90092IAC) granted for mod. of CP cast interests. Action Feb. 4. Rural Retreat, VA (no call letters) 103.1 mhz - Brockway, PA (BP900328AE)- Granted app. of Feb. 12 application for mod. of CP (BPH890420MKI Continues on page 83. Tri- County Broadcasters for 800 khz. Address: 611 W. Cliveden St., Philadelphia, PA 19119. Principal is headed by Mark Graves. and has no other broadcast interests. Action Feb. 4. Ridgway, PA (BP900702AG)- Dismissed app. of Broadcasting E Charles L. Imlay for 770 khz. Address: 19120 Swing- The News Magaz fth Estate ing Bridge Rd., Boonsbom, MD 21713. Principal has no other broadcast interests. Action Feb. 4. 1705 DeSales St.. N.W., Washington, D.C. 20036 -4480 SC (BPHS60407MF)- Granted app. Johnsonville, Please send (Check appropriate box) of William H. Burckhalter and Cynthia B. Memthew for 105.1 mhz: 3 kw H &V; ant. 1.076 ft. Address: 106 Broadcasting U Magazine McLauren St.. Summerville. SC 29438. Principals J E have no other broadcast interests. Action Feb. 13. 3 years 6225 Li 2 years $160 1 year $85 = 6 mos. S42.50 Cookeville, TN (BPED90I019MD)- Retumed app. (International subscribers add $40 /year for surface deiwery) of Somerset Educational Broadcasting Foundation for 90.9 mhz; 20 kw; ant. 656 ft. Address: 2034 N. Hwy. Broadcasting Yearbook 1991 39. Somerset, KY 42501. Principal is headed by S. David Cart, who is a trustee of WTHLIFM) Somerset. The complete guide to radio, television, and satellite facts and KY. Action Feb. 14. figures -$115 ($80 if payment by 3/31/91). Billable orders for the Yearbook must be accompanied by company purchase order. Please give street address for UPS delivery. Off press April 1991. F A C I L I T I I S [ M A N S E S ORDER TOLL -FREE USING VISA OR MASTERCARD 1- 800 -638-7827 Applications Name AM's Payment enclosed Leicester, MA WVNE(AM) 760 khz -Feb. 19 ap- Company plication for mod. of CP (BP881003AD) to make Bill me changes in antenna system. Address Home? Yes No Auburn, WA KBSG(AM) 1210 khz-Feb. 19 appli- cation for mod. of CP (BP880315AE) to reduce night Zip power to 6.5 kw DA -2 and make changes in antenna City State system. Type of Business Title /Position Neenah -Menasha, WI WNAM(AM) 1280 khz - Feb. 15 application for mod. of CP (BP890720AG) to Signature Are you in cable TV operations Yes change IL: adjacent to E Frontage Rd. of U.S. Hwy. (required) 41, .3 km N of Indian Point Rd., Vinland Township, No WI make changes in antenna system and operate by remote control from studio. For renewal or address change FM's place most recent label here Prescott Valley, AZ KIHX -FM 106.3 mhz-Feb. 19 application for CP to change freq: 106.3 mhz: ERP: J'N 3.715 kw H &V; change ant.: 1.615 ft.; TL: 7.5 mi SW

Broadcasting Mar 11 1991 For The Record 75 CLASSIFIED

See last page of Classified Section for rates, closing dates, box numbers and other details.

Top Santa Barbara Leader available for station or group. 25+ years RADIO Account executive: -rated AOR seeks energetic, motivated AE for estab- incwding major market & ownership. Let me con- HELP WANTED MANAGEMENT lished list. Consultant selling, promotional skills trol your bottom line, improve your profits and and desire to make lots of money essential. Con- make you #1. Let's talk now or at NAB. Reply Box Mark KCQR -FM 805 -964 -7670. EOE. E -6. General sales manager wanted tor WILS/WKKP tact Duncan, Lansing. We need an energetic hard working National radio representative seeks one experi- Top 100 GM with excellent 20 year track record leader who is streetwise. Resumes to Box 25008, enced and one entry level account executive for seeks new medium market challenge. Billing up Lansing. MI 48909. EOE. Chicago office. Experienced position requires pri- 78 percent in last 2 years, now current station is or national radio sales background. Entry level being sold to owner operator. Community involved Sales oriented GM needed. Energetic, communi- position requires local radio sales or radio buying family man does it all: sales up, expenses down, ty active, promotionally minded. Resume to Box experience. Please send resume to Broadcast Ra- great results in profits, people and programing. 381, Mt. Sterling, KY 40353. Include compensa- dio, 1 -B Quaker Ridge, Box 141, New Rochelle, Invest in the best. Box E -26. tion expectations. EOE. NY 10814. LOE. Aggressive bottom line VP/GM /GSM with proven Come home to Long Island. WBAZ, 101.7FM, Account executive: 100,000 watt AC needs per- sales track record! Prefer top 100 market! Call Tim Eastern Long Island's market leader, seeks a ma- son with experience it agency and direct busi- Bryan. CRMC. 919- 256 -4091. ture, experienced station manager /general sales ness. Must be professional and able to generate a manager. Intelligence, innovation, integrity and substantial amount of billing. Send resume to GM: 1990, top 75 $700K loser turned, profit sale; hands -on sales leadership are mandatory. Call Kathy Free, PO Box 24902, Greenville, SC 29616. 1989. doubled top 140 sales in six months; prior Jana, 516- 765-1017 today. M/F, EOE. EOE. top 35 FM doubled sales, upped ARB to #3. BBA, MS. 1991. ready to do it again. Reply Box E -25. Station manager: Powerhouse FM /AM in compet- itive small northern Michigan market. Great sales, Struggling small market FM or start-up construc- promotions and community involvement are requi- HELP WANTED ANNOUNCERS tion permit? Let me profitably operate your North- sities. EOE. Reply: Box E -2. east FM using satellite delivered programing, Morning personality: Great Midwest city. Must computer stored commercial audio and dial -up Sales manager: Local sales manager wanted for be fun, fresh approach, up, sometimes controver- remote comtrol. Reply Box E -24. WPLR New Haven, CT. Number one station and sial. Send tape, resume, EOE replies to Box E -23. ledgendary AOR has an opportunity for an orga- CFO/finance director- please see Television -Situ- nized, energetic leader. Experienced tenacious Morning announcer /music director for KARS ations Wanted Management. 213 -656 -7730. staff already in place. All replies to WPLR, Per- AM /FM, Beten, New Mexico (Albuquerque area). sonnel Director, 1191 Dixwell Avenue, Hamden, T &R: Cliff Somers, Box 860, Beten, NM 87002. CT 06514. EEO. EOE, M/F. GSM: Immediate and extraordinary opportunity. SITUATIONS WANTED ANNOUNCERS #1 AM/FM combo in top 100 Northeast market is HELP WANTED TEONCAE looking for a people oriented, highly motivated Slash your costs! Native New Yorker seeks part- person to train and lead our staff. Proven track Experienced chief engineer needed at 100,000 time radio challange. Potent phone salesman: record in sales and management required. Excel- FM and 4 tower directional AM. Successful appli- Writes copy that spells $$$; adult DJ. Knows lent compensation and benefits package. Group cants should possess a knowledge of directional MOR; Jazz; Sports; World events. Voice -over tape owned. Send resume and salary history in confi- AMS and studio trouble shooting. Send work his- available. Wants San Diego area. Available Winter dence to Box E -27. EOE. tory and related materials to: Torn Thies, '91. Write Dean Favor, 9060 Palisade Ave., North KLIK/KTXY. PO Box 414. Jefferson City, MO Bergen, NJ 07047. GSM: Group operator has positions at two medi- 65102. EOE. um market coastal properties in NC /SC. Experi- enced leader, strong sales, promotion and train- ing skills. No desk jockeys. If you want to make HELP WANTED PROGRAMING big dollars by working for it, send resume, refer- PRODUCTION AND OTHERS SITUATIONS WANTED TECHNICAL ences and salary history to Gary S. Morris, Jones- Eastern Radio. Box 15401, Sudside Beach, SC Veteran engineer available, temporary or perma- Wanted: Producer/talent coordinator for Sports 29587. EOE. nent. Very experienced. studio, satellite, automa- Entertainment Radio Show. On -air time a possibili- tion, RF facilities from translators through 50 KW Florida super -power FM seeks manager. ty. Must have extensive contacts in sports. Fax station AM -DA; construction. budgeting. Also manage- Must carry list and sell at retail level. Southern resume: 213 -287 -0776. EOE. ment, on -air, news. computers. and television. Re- Gospel format. so commitment to religious broad- ply to Box E -8 casting vital. call 305- 566 -1981. EOE, M /F. Research manager Birch Scarborough Re- search. Experience and knowledge in designing, executing, and analyzing primary research stud- ies. Work with research analysts in conducting HELP WANTED SALES SITUATIONS WANTED PROGRAMING PhD ABD studies. Masters required; or preferred. PRODUCTION A OTHERS SPSS. Lotus, dbase, WordPerfect and back- Georgia/3m market: Exciting AM /FM combo near ground in radio/TV /agency preferred. Send re- long Macon will soon go to city grade signal. Need sume to Dr. Ed Cohen, Director of Research 21 year radio veteran seeking term country Mike aggressive sales manager who is not afraid to 12350 NW 39th St., Coral Springs, FL 33065. LOE. programing position in Midwest or South. make sales calls. Young, eager staff needs peer 419- 243 -0043. who can give guidance and leadership as well. SITUATIONS WANTED MANAGEMENT Candidate selected will work a list. Salary + com- Versatile and mature broadcaster with a profes- mission + benefits, negotiable. Call Mr. Price 1- sional attitude seeks programingroperations posi- 800 -833 -7742. EOE. Successful well experienced general manager tion. Experienced enough to lead, and still eager looking for a new rewarding challenge. Strong on to learn. Reply to Box E -10. Midwest dominant AM station seeking profes- sales training and revenue production. Reply Box sional salesperson. Minimum 5 years selling expe- B-48. rience preferred, proven track record required. Sizzle! Sizzle! Does your station sparkle and Excellent station, people, benefits, income. Appli- MISCELLANEOUS cations held in strictest confidence. EOE. Reply to shine to attract listeners and sales? Experienced Box E -5. GM available with strong sales, programing, and engineering background. Develop sales pro- Make money in volceovers. Cassette course of- Florida killer closer: New hot FM, Central Florida. grams to generate new business and train sales- fers marketing and technique for success in com- County population over 200,000. Big bucks! Call people. Make your station sizzle with Jim Meeker. mercials and industrials. Money -back guarantee. owner direct. 904 -622 -9550. EOE. 206 -353 -1668. Prefer to stay in the West. Call for info: Susan Berkley, 1- 800 - 333 -8108.

76 Classified Broadcasting Mar 11 1991 Assistant chief engineer: Competent In Co-anchor /reporter. Journalism degree and 2 TELEVISION administrative and engineering functions; pro- years reporting experience required. Female and vide expertise in planning and execution of opera- minority candidates are encouraged to apply. HELP WANTED MANAGEMENT tion and capital budgets; good supervisory skills; Tapes and resumes only. Phone calls will disquali- excellent technical skills in all areas of broadcast fy candidates. Gene Edwards, WCBI-TV, PO Box Promotion manager: Houston, TX independent is technology. Responsible for the implementation 271, Columbus, MS 39703. EOE. seeking a unique individual to manage and lead and correct operation of new technologies; con- and tell medical and the promotion department. Knowledge of sports sistently improve technical performance of the Reporter who can show tapes and resumes to John promotion is desirable. Please send resume and station; implement technical standards set by feature stories. 3/4 News Director, KPW, PO Box 3401, Port- reel to Jim Boaz, GM KTXH -TV, 8950 Kirby Drive, chief engineer: provide leadership in the engi- Sears, land, EOE. Houston, TX 77054. EOE. neering department to various supervisors report- OR 97208. ing to that position; coordinate efforts of numerous for a photographer with at Immediate opening with television syndicator. engineering personnel in an efficient and effective Immediate opening least 1 year news experience. Non -returnable Seeking person with station clearance experi- manner; interface with representatives of other tapes and resumes to Roger Follebout, News Di- ence. Send resume to Box E -11. departments in an effective and positive manner. Individual will have ability to perform chief engi- rector, WMDT -TV, 202 Downtown Plaza, Salis- neer's duties during his absence. Require two bury, MD 21801. EOE, M/F. year degree in electronics technology and ten IMP WANTED SALES Executive producer: 6:00 p.m. newscast. Prefer years broadcast engineering experience, five person with 3-5 years producing experience: jour- years as assistant chief engineer or equivalent. nalism degree; must be hands -on; strong leader- Account executive needed for strong NBC sta- S.B.E. senior television certification desired. Need ship; must be innovative. Send resume detailing tion. Send resume to Stan Kaye, GSM, KTPX -TV. component level repair ability for all broadcast experience, along with salary requirements to: PO Box 60150, Midland, TX 79701. EOE. technologies. Applicant finalists will be required to Scott Benjamin, News Director, WROC -TV, 201 furnish evidence of employment authorization and General sales manager wanted for 100 plus Humboldt St., Rochester, NY 14610. EOE, M /F. identification. EOE. Resumes only to Chief Engi- Southwestern Network Affiliate. Successful candi- neer, KHOU -W, PO Box 11, Houston, TX 77001. date will have local and national experience with News photographer with a minimum of one year strong emphasis on local sales management and experience as a photographer in commercial tele- should have knowledge of marketing. research Maintenance engineer: Applicant must have vision preferred. Must be proficient in editing on and operations. Must be a people motivator knowledge in the repair and maintenance of video Betacam equipment and knowledgeable of live with good communication skills and an idea per- tape recorders, cameras and TV broadcast elec- remote equipment. Send resume and non- return- son who is goal oriented. If you've been waiting for tronics in general. 3 -5 years previous experience able 3/4" tape to Chief Photographer, WVEC -TV, the opportunity to move up to a GSM position, this required. FCC General Class license or SBE certi- 613 Woodis Ave., Norfolk. VA 23510. EOE. could be it. Please send a letter of introduction fication required. Send resume to Chief Engineer, Dynamic individual to provide in- and resume to Box E -12. EEO M /F. Fox Television Inc.. KDAF -TV 33, 8001 John Car- News director. penter Frwy., Dallas, TX 75247. No telephone spiration and leadership to create exciting, rele- Mid- Small market affiliate in Sunbelt looking for ag- calls will be accepted. EOE, M/F. vant, people- oriented newscasts in medium gressive, high energy, hard working salespeople western market. Must have experience as for expanding local staff. If you're looking for a Chief engineer. Opening with opportunity for succesful producer of imaginative, viewer -fo- challenge - let's talk. Jack Paris. GSM, KLAX -TV. growth at highly successful group -owned Fox affil- cused newscasts. Ideal opportunity tor innovative PO Box 8818, Alexandria, LA 71306. Phone: 318- iate in SE location in state capital. UHF transmitter producer or EP to move into management. Sam- 473 -0031_ EOE. experience mandatory. Strong maintenance skills ples of recent produced newscasts required. Re- will assure success in this key position. Staff in- plies in confidence to: Newspeople, 20300 Civic Local sales manager: WGME -TV, the CBS affili- cludes 2 assistant engineers. Radiotelephone li- Center Dr., Suite 201, Southfield, MI 48076. EOE. ate in Portland, Maine is looking for a successful cense and/or SBE certification desirable. Send local or regional sales manager with a proven cover letter and resume to Rick Jordan, Corporate 6pm co-anchor, WLBZ -W, candidate should history of accomplishments in local TV sales man- Engineer, D&K Broadcasting, 402 Peyton Dr., Hix- have 5 years experience, some anchordesk expe- as- agement. Candidates Should be thoroughly son, TN 37343. EOE. rience preferred. Candidate will have general knowledgeable with vendor and Co-op programs, signment reporting responsibilities in addition to Marshall Marketing, NSI & ARB rating books, TV Chief engineer: KTNV, the ABC affiliate in Las anchoring our highest rated program. Our staff sales techniques, research, packaging and must Vegas is seeking applicants with strong supervi- has a tremendous team spirit. We want someone possess strong written and verbal communication sory skills, computer know -how, and transmitter who can compliment a staff that is already moving skills. Our 8 person sales team is highly motivated experience. Send resume with salary require- in the right direction. Non -returnable tapes and and expects to be challenged. Call or send re- ments (no calls) to: General Manager, KTNV -TV, resume to Dave Gwizdowski, News Director, sume to: Paul Saltin, GSM, WGME -TV, Northport 3355 S. Valley View, Las Vegas, NV 89102. KTNV WLBZ, PO Box 415, Bangor. ME 04402. EOE. Business Park, Portland, ME 04101. M -F equal is an equal opportunity employer. opportunity employer. Cutoff date for applications HELP WANTED PROGRAMING is March 29th, 1991. PRODUCTION E. OTHERS

Dominant small market west Texas affiliate is HELP WANTED NEWS expanding its local sales department. We are Vice President: Local program production and seeking energetic and dedicated self -starters to community development: WTVS/Channel 56 De- Producer /reporter tor syndicated medical news compliment our 6- person local sales team. Experi- troit PBS affiliate seeks highly motivated and cre- program. On- camera work not required. Candi- ence in radio-TV sales & marketing and/or degree ative individual to oversee local television produc- dates would prepare in- depth, news -style pack- preferred. Excellent compensation package and lion and community development activities for physicians to narrate. 23k to 30k, de- benefit plan. Send detailed resume to: Personnel ages focusing on youth and urban concerns. Success- pending on skill and experience. No calls. Send Director. KLST -TV, PO Box 1941, San Angelo, TX ful applicant must have demonstrated leadership VHS tape, resume and letter to Healthvision, Inc.. 76902. EOE. and extensive professional experience in televi- 6508 Westfield Blvd., Indianapolis, IN 46220. sion production management. content develop- EOE. personnel management IMP WANTED 1E0MIEAL ment. budget control, Anchor: After 12 years as the dean of Idaho and a working knowledge of state -of- the -art televi- anchormen, our lead anchor is retiring. we're sion production facilities. Excellent communica- On-line editor. Immediate opening. Nationally tion and organizational skills required. Send re- facility looking for someone with impeccable journalistic recognized state-of- the -art production sume to: Human Resources, WTVS, 7441 Second for credentials, a warm and involving on -air style, a working with Fortune 500 clients commercial Blvd., Detroit, MI 48202. An equal opportunity em- broadcast. Progressive midwestern community. committment to public service, and a desire to put down roots in the beautiful Boise market. Resume ployer. Women and minorities are encouraged to Experience with Beta and r computer editing, apply. creative skills required. Salary commensurate with and non -returnable tape to Chris Huston, News experience. Send resumes, tapes to: John Prech- Director, KIVI -TV, 1866 E. Chisholm Dr., Nampa, KPNX-TV, the Gannett owned NBC affiliate in tel, Hawthorne Communications, Inc., 300 North ID 83687. EOE. Phoenix is seeking a design director. Minimum 5 16th Street, Fairfield, IA 52556. EOE. Weekend sports anchor /reporter: A west Texas years art direction and computer design experi- Maintenance engineer: Fox Television, KRIV, CBS affiliate has an opening for a full -time week- ence including project and art staff management. Houston is seeking a maintenance engineer. Ap- end sports anchor /reporter to anchor weekend Previous television station experience in daily plicants must have at least (5) years minimum sports and report for the sports department three news graphics and print production also required. television broadcast maintenance experience. days/week. A journalism degree is required. ex- We're looking for an individual who can do it all Must be familiar with small format videotape and tensive knowledge of national, state, area and while managing a diversity of projects. Success in Sony betacam format. Must have FCC license or local sports is preferred. Must be able to shoot. this position requires extensive experience on the SBE certification. Interested applicant should con- edit and write creatively. Please apply in writing Aurora paint system and on the MAC. Send tape & tact: Wendell Wyborny, V/P Chief Engineer, KRIV- to: News Director, KLST -TV, 2800 Armstrong, San resume to: Promotion Manager, KPNX -TV, PO Box TV, PO Box 22810, Houston, TX 77227. EOE. Angelo, TX 76903. EOE. 711, Phoenix, AZ 85001. EOE.

Broadcasting Mar 11 1991 dttlltde.+ n Leading ad agency seeks immediate hire. Top- CFO/finance director for group, division or large flight producer/writer /director with 5 -10 years ex- station. CPA/MBA. Financial EVP of NYSE motion AWED FIELDS perience in documentary, spot advertising and picture/TV corporation. Director of accounting and D.R. TV. Informercìal experience a plus. Small auditing Big -6 CPA firm. Client companies in New town, midwest location. Send resume and demo York included three networks/broadcast groups. NEW WANTED INSTRUCTION tape to T. Prechtel, HCI, Box 1366, Fairfield. IA Broad international experience. Many accom- 52556. EOE. plishments. Will relocate. 213 -656 -7730. Instructor /assistant professor full time position Art director: WBFF Fox 45 is creating an in -house in radio -television to leach audio production and graphic arts department to support our aggres- SITUATIONS WANRD TECNNICAL other broadcast courses and serve as faculty ad- sive expansion in the market. Applicant will work visor of student- operated FM radio station. M.A. with all departments including news, promotion Experienced master control operator, 15 years required: Ph.D. preferred. New radio facilities. Sal- and sales. Five years broadcast experience pre- in all phases of master control and tape opera- ary 523.000+ with additional summer teaching ferred. Applicant must be skilled in mechanical, tions, including supervisory positions. Network possible. Start September 1, 1991. Application animation, advertising and set design and have a and affiliate operations experience. Excellent ref- review begins March 15, 1991. Send application good business sense to bring in projects on bud- erences. 612 -432 -6430. letter, resume, transcripts and 3 reference letters get. Computer animation skills a must, preferably to: Dr. Joe Oliver, Search Committee Chairman, with Art Star/Live line Five 5, MAC experience pre- 25 years broadcast engineering. 14 years as Department of Communication. PO Box 13048. ferred. Competitive salary and benefits. Send re- hands -on television chief engineer & director of Stephen F. Austin State University, Nacogdoches, sume, demo tape and samples, by March 15th, to: engineering. Experienced with complete, full ser- TX 75962. 409 -568 -4001. An affirmative action/ Program /Promotion Manager, WBFF Fox 45, 3500 vice news operations including live trucks, vehi- equal opportunity employer. Parkdale Ave., Baltimore, MD 21211. Tapes and cles and all associated ENG & microwave equip- samples will not be returned. WBFF Fox 45 is an ment. Please reply Box E -29. equal opportunity employer. Graduate assistantships available September SIIVATIOI S WANT® NEWS Production videographer: Work in beautiful 1991. Each position requires 20 hours per week. Charleston. SC by the ocean. Experience in com- Work will be in research and in radio, TV and news mercial and promotion EFP required. Must have Excellent, experienced sportscaster looking for a labs. Assistants may receive a partial -to-full tuition proven lighting skills. Tape and resume to Charlie fine station in which to work, also knowledgeable waiver, plus up to $500 per month stipend. Inquire Thompson, WCSC-TV, 485 East Bay St., Charles- newsperson. 216- 929-0131. with Graduate Committee Chair, Communication ton, 29403. EOE, M /F. Division, Pepperdine University, Malibu, CA SC Freelance news photographer News directors: 90263. Deadline: March 15. Producer /director: With national public broad- /editor available in Pittsburgh PA and surrounding casting credits needed for the production of PBS area. Betacam SP or 3/4 ". Ron Bruno 412 -276- 0497. bound historical (video) documentary. Letter, re- Assistant professor of radio-television. Eastern sume and 2 program samples to: Personnel Meteorologist: BS. MS, AMS, NWA, NABJ. Genu- Washington University invites applications for this Dept., WPBY-TV, 3rd Ave., Huntington, WV 25701. ine, amiable, versatile, experienced and commu- probationary, tenure -track position which will be Accepting materials till the end of March. No nity- oriented. Seeks rise from weekends in 20's. available commencing Fall quarter of the 1991/92 phone calls, please. EOE. Alan 414 -962 -5123. academic year. Responsibilities include teaching approximately -six (36) Traffic position for WHCT -TV18 CT. Home of the thirty credits per academic year in radio production, programing, Celtics and Mets. Must be experienced and re- Sportscaster, NYU ecucated, who is young & and audio performance. Some operational and sponsible. Columbine experience preferred. Call aggressive, seeks on -air position. Currently pro- supervisory oversight the 10,000 watt FM Tom Forst, GSM 203 -525 -1800. duce and host several local live sports talk shows. of University's sta- Would consider producers role. Call Joe Wiz at tion will be expected. Doctorate preferred, but home ^n' 015 -7190. Master's with significant professional experience in radio production will be seriously considered. SITUATIONS WANTED PROGRAMING Salary commensurate with qualifications and ex- perience. Review of applications will begin April 1, SITUATIONS WANTED MAIUIGEMENT PRODUCTION 8 OTHERS 1991. Submit letter of application, resume, official transcripts, and three references to: Mr. Lew Recent Newhouse graduate. Degrees in Televi- GM ready to lead. Motivator. trainer, producer, Boles, Chair, Search Committee, Department of sion Produciton and Ina., r. onal Relations. Some twenty year sales pro, programing, production. Radio-Television, MS #104, Eastern Washington news experience. PA, AD, editor, organization and turnaround expert. Costs down and production University, Cheney, WA 99004. AA/EOE. profits up. Ready now. Reply to Box E -30. writer. single and multi- camera director. Speak Russian. Willing to relocate /travel. Albert Bangs, Does anyone out there want a good, honest. Box 222, Nanuet, NY 10977. 914- 623 -3443. hardworking, experienced. cost conscious. profit The Department of Communication Studies at minded. employe caring, community involved. Production facility general manager, looking for the University of Alabama at Birmingham is seek- motivational general manager? If you have an in- a new challenge. Twenty years of production ing an instructor/assistant professor to teach pro- broadcast, agency and terest in acquiring, I know one who is currently management experience: duction courses as well as introductory courses in serving as overseer of several network affiliates. teleproduction. Bottom line oriented. strong tech- mass communication and broadcasting. Addition- as well as general manager of one. I'm ready to nically, good people skills, prefer hands-on opera- al duties include directing and editing internal narrow my interests to one station and move tions. If your operation's out -of- pocket expenses television productions. Position to begin Septem- ahead. If you'd like to discuss your area of need, cost are out of control write Box E -20. ber 1, 1991. Master's degree plus production ex- please write to: Box B -52. perience required. PhD required for assistant pro- MISCILUIEIOUS fessor rank and tenure -accruing position. Send Operations /production manager with extensive resume and names of three references to: R.K. experience in the deve:opmenl and direction of lo- Primo People is seeking news anchors for all size Scott, Chair, Search Committee, 1612 10th Ave. cal programing and special projects and their im- markets! Call Steve Porricelli or Fred Landau at South, UAB Station, Birmingham, AL 35294. Posi- a pact and benefit to local sales seeks challenging 203-637-3653, or send resume and 3/4" tape to tion will be held open until May 1 or until a suitable position with a growing and aggressive company. Box 116, Old Greenwich, CT 06870 -0116. candidate is found. The University of Alabama at Strong background in station operations, news, pro- Birmingham is an EEOC /Affirmative Action em- duction and employee relations. Troubleshooter ATTN: Dept heads...Describe your openings on ployer. and innovator who knows how to get the job done. company letterhead. We present qualified candi- Excellent references. Will relocate anywhere for the dates for your consideration. Simple. Quick. Free. right opportunity. Call William Martin at 603.623- Broadcasting's leading authority on employment

7016 and leave message. I will return your call. opportunities! Media Marketing/THE HOT SHEET, PO Box 1476 --MMB, Palm Harbor, FL 34682- Let my 25+ years in all areas of broadcasting 1476. 813 -786 -3603. including major market TV. Radio ownership. Let me control your bottom line, improve your profits Availabilities nationwide! News, sports, weath- and lead your station's community involvement. er, public relations. Sign up for free referral. Media MISCELLANEOUS Let's talk now or at NAB. Reply Box E -14. Marketing/THE HOT SHEET, PO Box 1476 --NMB, Palm Harbor, FL 34682-1476. 813-786-3603. General manager -plus past 25 years! Outstand- Government seized vehicles from $100. Fords. ing record of achievements! Has produced spec- Lucrative openings! Management, production, Mercedes. Corvettes. Chevys. Surplus. Buyers tacular ratings, sales, profits: prestige nationwide! promotion, sales. All market sizes. All regions. Guide. 1-805-962-8000 Ext. S -7833. Expertise: Management, sales, programing. Broadcast and corporate. Free referral. Register news, promotion; turnarounds! Compensation today! Media Marketing/THE HOT SHEET, PO Box Government homes from $1 (U repair). Delin- based on performance! Also, excellent outside 1476 --PMB, Palm Harbor, FL 34682 -1476. 813- quent tax property. Repossessions. Your area 1- board- director! Box E -28. 786.3603. 805. 962.8000 Ext. GH -7833 for current repo list.

7i Classified keedeastii Mar 11 1,91 Used 1" VHS videotape. Looking for large quanti- Betacam tape riot! 5 minutes - $1.00, 10 minutes NEU WANTED fails ties. No minis or Beta. Will pay shipping. Call - $2.00. SP 5 minutes - $2.00, SP 10 minutes - Carpel Video, 301- 694 -3500. $3.00 Sony. Ampex, Fuji. 3M - Call Carpel Video Business opportunity: CASCOM Syndication is 800- 238 -4300. seeking individuals who want their own busi- Top dollar for your used AM or FM transmitter. ness. You should have broadcast advertising Call now. Transcom Corp.. 800- 441 -8454. Broadcast equipment (used): AM /FM transmit- sales experience and /or video production ters. RPU's, STL's antennas, consoles, process- 4KM100LF Klystron wanted. As spare tube for knowledge. You will become a full -time exclu- ing, turntables, automation. tape equipment, mon- standby transmitter. Gil Aykroyd/Barry Wittchen sive Cascom representative responsible for itors, etc. Continental Communications, 3227 215- 867 -4677 marketing a wide variety of industry- related Magnolia, St. Louis, MO 63118. 314 -664 -4497. FAX 314- 664 -9427. products including a library of stock graphic Used Wheatstone console A -32 Ex 12 channel animated effects, custom character productions or equivalent. ITC 3 -D stereo cart deck with re- Used television production equipment. Happy like Ernest P. Worrell and Jose Jiminez, pre - cord amplifier. ITC stereo playback cart deck. Birthday to us. This month marks 10th year produced generic commercials. station image our of Otari 50/50 reel -reel deck. Call Rod Chambers: service to the television industry. If you have packages, a music library, and many other relat- 916- 257 -2121. equipment to sell or a particular need, call us. ed products. You must be a self -starter and want Media Concepts 918- 252 -3600. to earn a minimum six -figure income. This is a Wanted dead or alive! FM transmitters. any age rare opportunity for the right individual! If you or power. Will pay shipping. PMA Marketing. meet the above criteria and are seriously inter- Phone 414-482-2638. Fax 414- 483 -1980. Equipment financing: New or used. 36 -60 ested, please call Lee Michaels at 615.242- months. no down payment, no financials required 8900. EOE. Looking to buy new /used broadcast video cam- under $35,000. Refinance existing equipment. era and support gear. No tubes. Ideal BVW 550 or Mark Wilson, Exchange National Funding. 1 -800- NB/ WANTED NEWS 507 series with Betacam SP recorder. Contact 275 -0185. Gary Hoffman 213- 839 -7497. Lease purchase option. Need equipment for months interning Internships: Spend six with your radio, television or cable operation? NO professional journalists in Illinois MING crack statehouse down payment. NO financials up to $70.000. Car- pressroom in Sangamon State University's one- penter & Associates, Inc. Voice: 504 - 764 -6610. MA PAR Tuition and year program. waivers 100% equipment financing. New /used. $5,000 to Fax: 504 -764 -7170. $3,000 stipeneds during internship. Application millions. Min. 2 years in business to apply. Apply deadline April 1. Contact Bill Miller, PAC 429a. on phone /fax. Interspan Financial 214-553 -9181. Save on videotape stock. We carry 3/4" & 1" SSU. Springfield. IL 62794 -9243. 217.786 -6535. evaluated broadcast quality videotape. 3/4 20 EOE. min. - $4.59. 60 min - $7.49. All lengths EOR SALE EQUIPMENT time available. Try us you'll like us. Call toll free IVC HELP WANTED PROGRAMING 800 -726 -0241. 50Kw AM: CCA -AM 50,000 (1976), excellent con- PRODUCTION & OTHERS dition. Transcom Corp., 215 -884 -0888. Fax: 215- Utah AM stereo radio equipment for sale. Harris 884 -0738. transmitter, tower and other equipment. Write for News, video & teleconference producer for Pur- full list of equipment. KRPX, PO Box 1406, Price. due University's Agricultural Communication De- AM and FM transmitter, used, excellent condi- Utah, 84624. partment. Responsible for news, teleconference tion. Guaranteed Financing available. Transcom. and instructional production. BA/BS required plus 215-884-0888. FAX 215 -884 -0738. TWT amplifier assembly parts out of Varian HPA three to six years experience. Purdue is an equal model VZJ2700, Scientific Atlanta 414 receivers. opportunity/affirmative action employer. Send re- 1Kw AM transmitters: Cont 314R1 (1986), Harris For details call 804 -420 -1925. sume, production history and letter of application BC1H1 (1974), Transcom Corp., 800- 441 -8454, to: Mike Kerper, ACS Visual Media Center. Purdue 215- 884 -0888. FAX 215- 884 -0738. UHF transmitters 2 avail. 30KW, 110KW. Low University, B -31 Stewart Center, West Lafayette, band 4 good Klystrons low price. Bill Kitchen, AM Collins 10KW (1974), IN 47907. transmitters: 820E/F, Sunbelt Media 303 -786 -8111. Cont. 316F, 10KW (1980), RCA BTA IOU, 10KW (1972), RCA BTA 5L, 5KW (1977). CCA News gathering van, 1982 complete except elec- EMPLOYMENT SERVICES AM5000D, 5KW (1972), McMartin BASK, 5KW tronics. Rough but ready to work; new generator. (1980). McMartin BA2.5K. 2.5KW (1981), Trans- $10.000. Paul at 703 -818 -8666. Reporters: Are you looking for your first or sec- corn Corp.. 800 -441 -8454. 215- 884 -0888, FAX ond position in TV news? We can help. Call M.T.C. 215 -884 -0738. Television transmitters, UHF, TTU60C. two ex- at 619- 270 -6808. Demo lape preparation also citers. filterplexer, diplexer, waveguide, etc. Low available. FM transmitters: Collins 831G2, 20KW (1975), band. 702 -386 -2844. Government jobs $16,040- $59,230/yr. Now hir- Harris FM20H3, 20KW (1972). RCA BTA 20E1, ing. Call 1- 805 -962 -8000 Ext. R -7833 for current 20KW (1973). CCA 2500R, 2.5KW (1978). Harris Betacam equipment: BVW 75 with TBC. BVW 60 federal list. FM1H3. 1KW (1976), Transcom Corp., 800 -441- with TBC, BVP 200 camcorder. Call Joe at 907- 8454. 215- 884 -0888. FAX 215-884-0738. 543 -3133. Looking for a position in radio or television? If I can't find you the position you're looking for, no- 1000' tower. Standing in Albion, Nebraska. Heavy Diesel generator: Catapillar 3208, 113 KVA, 312 body else can! Only $250.00 for 1 year of service. Kline lower includes 6-1/8" coax. Purchase in amps. 208 volts. Includes automatic transfer Free information. Write: Bill Elliott. Consultant/ place with land and building, or move anywhere. switch. Unit has never been used. Call Joe at 907- Headhunter, 48 Imperial Avenue, Pittsfield. MA Call Bill Kitchen. 303 -786 -8111. 543 -3133. 01201. Resume tapes duplicated 3/4" 20 min., $15 Transmitters, radio & television: TTC manufac- Marconi B7500 VHF Exciter. Retune for UHF out- each: New Maxell stock, laser printed label in tures state -of-the -art low power and lull power put. Includes power supply. Never used. Call hard plastic shipper. Other formats also available. television; and FM transmitters 10 watts to 50Kw, Acrodyne. 800 -523 -2596. Fax: 215 -540 -5837. Call Video Services Company 301- 379 -5620. solid state from 10 watt to 8Kw. Call 303 -665- 8000. Sony BVW -300. $27,000 O.B.O. Sony BVW-507, Disc jockeys needed: We have jobs in all mar- new chips, includes adaptors. $22.000 O.B.O. kets. Earn what you're worth. All formats. Call FM antennas. CP antennas, excellent price, quick Sony BVP -3A Dockable Betacam with recorder, Radio Placement Services now. 516- 367-6273. delivery from recognized leader in antenna de- cables, accessories, etc. $6,500. Miami Video sign. Jampro Antennas. Inc. 916 -383 -1177. Arts, 305 -757 -1813. EWgT10NAL SERVICES TV antennas. Custom design 60KW peak input Madison goodies: Tubes, transformers. capaci- power Quick delivery. Excellent coverage. Rec- tors, meters. Receiving tubes $5 up. loom, Yaesu On camera coaching: Sharpen TV reporting and ognized in design and manufacturing. Horizontal, Amateur. Madison Electronics, Houston, Texas. 1- anchoring /teleprompter skills. Produce quality elliptical and circular polarized. Jampro Antennas, 713- 729-7300. 1 -800 -231 -3057. demo tapes. Critiquing. Private lessons with for- Inc. 916- 383 -1177. mer ABC News correspondent. Group Workshop Complete video production package. One inch March 23. 914- 937 -1719. Julie Eckhert. Eckhert Blank tape, half price! Perfect for editing, dub- format. Location, studio and post equipment. In- Special Productions bing or studio recording, commercials, resumes, cludes three BVH- 1100A's, BVE -5000, ADO -2000, student projects, training, copying, etc. Elcon Ampex 4100. Chyron Scribe, two Ikegami HL- 79D's. etc. WANTED TO MUT EQUIPMENT evaluated 3/4" videocassettes guaranteed broad- etc. Over $750,000 invested. Best offer cast quality. Call for our new catalog. To order, over $225,000. 804- 622 -2111. call Carpel Video Inc.: toll free. 800 -238 -4300. Wanted: 250, 500, 1.000 and 5.000 watt AM -FM Audltronics 110B board. 18 stereo positions -36 transmitters. Guarantee Radio Supply Corp., 1314 mono. $3500. 216 -574 -2525 Fax 216-781-5329. Iturbide Street, Laredo, TX 78040. Manuel Flores 500' utility tower new, on ground, ready to ship. Baron Aviation, 1601 N. Marginal, Cleveland, OH 512 -723 -3331. Call Bill Kitchen, Sunbelt Media, 303-786-8111. 44114.

NrestMaNND Mar I1 1991 aussiflsi 79 RADIO Help Wanted Programing CABLE Situations Wanted Announcers Promotion 8 Others Continued Help Wanted Management

SPORTS TALK SCRIPT WRITER; PRODUCER INTERNATIONAL DIRECTOR Former Major League Baseball OF DEVELOPMENT Manh: Write, -air promo- Broadcaster & MLB Executive produce on tion scripts for T.V. Research, develop give your station a pair of pros. One of the US.'s top 25 MSO's is ideas & concepts. Select screen ma- Call (619) 672 -1330 or searching for an individual with a terials. Direct acting & audio mixing. years (217) 744 -3949. Supervise editing process. Organize, minimum of five broad -based management experience produce, direct films & tape shoots. in the cable Req'd 3 yrs exp, 2 yrs coil study in industry. Position will be responsible Miscellaneous film. Knowledge of videotape editing for assessing and developing this & equipment. Knowledge of princi- MSO's interests in cable and cable ples of sound mixing & video graph- programming in Czechoslovakia and Major Southern California ics. 40 hrs/wk, $49,250/yr. Send re- will report to a senior manager. News Info station starting up sume or Itr in dup to: Candidate must speak fluent soon. Positions available include: Czechoslovakian, be familiar with the Announcer, board operator, AN #22, Rm 501, Slavik culture and be willing to writer producer, sales, billing, One Main St., relocate to secretarial. Three years major , NY 11201 Czechoslovakia. Salary market experience required. Tapes commensurate with experience and and or resumes to: qualifications. We are an equal P.O. Box 32128, opportunity employer. Help Wanted Technical Long Beach, CA 90832 -2128. Send Resume to Box E -22 EOE KILLER DIRECTOR TELEVISION OF ENGINEERING ALLIED FIELDS Help Wanted Programing Team player with a can do attitude wanted Help Wanted Management for a great opportunity in beautiful blue- Promotion & Others grass region for the ABC affiliate in Lexing- ton, Kentucky. University of Wisconsin - Experience in UHF Television and demon- Platteville strated leadership ability important. Director of Television Services On Line Editor #1 Market Applicants must have great people skills, - Produce university videos, supervise professional and an aggressive attitude, and the desire to student staff, and manage cable TV operations. Leading independent television station is win! B.A. /B.S. required in television broadcasting, with minimum of 3 -5 years management/budget experi- it fax looking for an accomplished on -line editor It you've got what takes, or send your ence in corporate or educational settings. Starting resume to: salary for this lull -time, 12 -month position is commen- to work with award -winning promotion Diane Sutter surate with experience. Requires a high level of tech- nical skills. creativity, and managerial ability. Send Corp. V.P. & G.M. team in multi-format facilities, including cover letter, resume, and the names of three refer- WTVO -TV ences by March 12 to. new, all- digital (D2) edit suite. Candidate P.O. Box 5590 Kevin Boatright Lexington, KY 40555 Office of Information Services, must have excellent creative and technical FAX (606) 293 -5002 U W- Platteville, Platteville, WI 53818 No phone calls please. capabilites. Must be thoroughly proficient AAEOE. WTVQ -TV - EOE. with Grass Valley 300 switcher and Sony BVE- 9000 or similar editor. Must be Help Wanted Sales Miscellaneous capable of quickly learning operation of new digital video switcher, digital audio NATIONAL SALES MANAGER mixer, Chyron Infinite, Sony DVR -18's. Motivated individual with strong communica- lion and organizational skills, creative ideas This is a cutting -edge opportunity for a for new business development and marketing. National TV sales experience preferred. Ex- ...AND TO ALL A proficient, visionary editor to play a key cellent income and benefits. Send resume to: GOOD -Me#T , CALL role for a leader in the broadcast field. Antonia D. Games, +n 401 -2447. WCIU -TV /728 Please resume, RECORDED MESSAGE. send non -returnable tape, 141 W. Jackson, and salary requirements to: Chicago, IL 60604 EOE WPIX -TV 220 EAST 42nd STREET BE ABOVE THE REST! Blind Box Response< NEW YORK, NY 10017 Arr: Human Resources Dept. BOX ? ?? Blimp. c'o Broadcasting Magazine Hot AIr Balloon 1705 DeSales St.. NW Roof Top A Tribune Broadcasting Company. Washington. DC 20036 Balloon. We are Equal Opportunity Employer

m &allia+ Broadcasting Mar 11 1991 Employment Services Programing For Sale Stations Continued

ST. PE' ENTERTAINMENT PRODUCES N. Carolina RADIO 8 TELEVISION BARTER /CASH FEATURES. SJobLinen, THESE FEATURE SHORTS SELL LOCALLY. ALSO Coastal -FM Your Carver is on the lino RADIO WEATHERCASTS FROM NATIONAL WEATH- ER NETWORK AVAILABLE ON A BARTER/CASH BA- Television And Radio SIS. OUR WIDE RANGING PROGRAMING NOW IN 1990 cash income SYNDICATION NATIONWIDE FOR INFO ON THESE Jobs Updated Daily! INNOVATIVE BROADCAST PRODUCTS. $259k CALL 1- 800 -772.9847 1- 900 - 786 $60,000 down -7800 Business Opportunity e 24 Houe AD.y $2.29 7 4y. A Weekt per eilklare (407) 295 -2572 RADIO STATION OWNERS GET FREE HELP AND GET PAID FOR IT

Accent my yt.rderts to eese've stacc i ope- atlons Hundreds of markets already participat- ing. Will pay you 5600.00 for each you accept. No C FM PlRIY Gimmick call -3 CAREERS Professional Broadcasters 1.800. 626-2721 Ext. 430 S.E. University Town 3rd Annual 1991 CONFERENCE $120k cash flow May 22, 23 8 24 Phoenix, AZ Pointe Resod Wanted to Buy Stations Liberal seller terms Over 30 Distinguished Speakers Unlimited Networking Possibilities Meet with Experts in the Sports Field (407) 295 -2572 Job Interview Opportunities OWNERS - BANKS - TRUSTEES Your Resource to a Career in Sports We are buying bankrupt struggling or foreclosed AMs! We want to buy your repossessed AM or other distressed 1-800-776-7877 AM /FM situation! Prefer AM or AM /FM CALIFORNIA UNIVERSITY MARKET with real estate in Northeast mkt. (NY- Regional AM /Class B FM NJ-LI-CT-PA) or Florida. Cash, terms, about Owner Financing a ALL NEW assumptions, or work -outs: Just /\ fn1aallA 191rr any physically sound facility with current $1 million Down NePoe '11iJnJtl- Jnvirc license and good equipment can fit our PLUS Press: 1 Radio jobs, updated daily flexible purchase criteria. Experienced MANY OTHER OPPORTUNITIES 2 Television jobs, updated daily owner/operators concentrating in spe- Hear "talking resumes" cialized formats. Total confidentiality. vLGG U 4r. CI To record "talking resumes" and Ready to close. Principals only. employers to record job openings Reply Box E -31. Media Brokers Consultants Weekly memo to improve your job search technique Andy McClure Dean LeGras 1 -900- 726 -JOBS For Sale Stations (415) 479 -3484 1°Prmm (5 6 2 7)

IMEDIA BROKERS APPRAISERS

RADIO TV LPTV WHY MEDIALINE INSTEAD OF 900? A Confidential & Personal Service Kepper, Because MedeUne Lsts lobs taken ONLY FROM THE HIRING SOURCE. Tupper & Oilers FAST FORWARD. REWIND and PAUSE luncnons BOAT SHERWOOD Averages 65 -85 NEW. CONFIRMED TV LISTINGS per 4171 Dundee Rd.. sui 269. NatM1doot IL 6W62 week Fugat t Has an EASILY ACCESSIBLE OFFICE STAFF to answer 708-27'2-4970 questions 1, SIX ALLOWS YOU TO PICK UP LOTS MORE JOBS FOR LOTS LESS MONEY, MIDWEST COMBOS (Small to Metro) Ask around - mdse n the business will tell you DODGE CITY, KANSAS NOBODY DOES IT BETTER THAN MEDIAUNE 1KW Fulltlrne AM $350M - 725M To subscribe call 800-237- 8073/C*cn, a 408848-5200 For Sale $790M - 800M Excellent Studio Facility $1 1/4 - 1 1 /3mil I 4.5 Acres Two Towers Dark..But Ready For New Life 300 Knightsbridge Parkway, Suite 360 $65,000 Lincolnshire, Illinois 60069 THE BEST JOBS ARE ON THE LINE Contact: Stu Melchert PO Boa 51909. Pacific Grole. CA 93950 Phone: 708 / 634 -9258 Box 3125 Liberal, KS 67905 -3125 316-624-3891

FOR SALE THIS PUBLICATION AVAILABLE CONTRARY INVESTMENT Full -day. individual seminar for radio investors given IN MICROFORM privately to you Group owner /operator with 22 years While others morn the demise of AM experience and ex -NAB General Counsel explain sta- University Microfilms International and FM Radio you can pick up some tion search. negotiation. knancing. FCC rules. take- bargains and make them profit over. and many other topics you choose. Learn how to cen- buy in today's environment Can Robin Martin or Erwin 300 North Zeeb Road. ters using our "Plan A ". Call Dan Rau Krasnow today for details and a brochure The Deer River Group Dept. P.R . Ann Arbor, MI 48106 at Marti for details, 817- 645 -9163. Washington, D.C. - (202)65&3331

6radsniM Om 11 1991 For Sale Stations Continued

MARCH INTO A GREAT DEAL! TX Hill Country Class A FM 25.000 market A steal at S175,000 SACRAMENTO TX AM FM Small First Time Buyer Beauty! No Competition. $55.000 FOR SALE TX Class A with C2 CP Will cover 100,000 market Priced to sell! AM RADIO STATION IN THE NATION'S JAMAR & ASSOCIATES Pó. Box 160877. Austin, Texas 78716-0877 TWENTY -NINTH BROADCAST MARKET WITH WILLIAM W. JAMAR OR PAUL MAYES JAMAR 512- 327 -9570 $58,000,000 IN RADIO REVENUE. CURRENT POPULATION: 1.52 MILLION FOR SALE GROWTH RATE: 32.2°o* 25kw FM License Exmore, (Eastern Shore) Virginia THE FACILITY: Site, Tower Available Call Al Grimes DIAL POSITION 1110kHz (301) 825 -4211 DAYTIME POWER 5,000 WATTS NIGHTIME: 500 WATTS LAND: 7.44 ACRES BROADCASTING'S BUILDING: RENOVATED, 1600 SQ. FT. FREE STANDING CLASSIFIED AMENITIES: STATE OF THE ART, NEW TRANSMITTER RATES Ail oroers to place c,assified ass 8 all correspondence pertain- ing to this section Should be sent to BROADCASTING. Class,

lied Department. 1705 DeSales SI , N W , Washington. DC FOR SERIOUS INQUIRIES ONLY, PLEASE 20036 202- 659 -2340 (Information only). Payable M advance, Check. money order or crude card (wsa or Mastercard). Fuil and correct payment mi l accompany all or- CONTACT: HANK GONZALES (916) 448 -1450 ders. All orders must be in venting by either letter or Fax 202.293- 3278 If payment is made by credit card. indicate card numbe, axpvdlin date and daytime phone number FAX (916) 448 -2789 Deadline is Monday a noon Eastern Time for the In tc:. Monday's issue Earliert deadlines apply for issues Sul. during a week containing a legal hd,day L i no acing the earlier deadline will be put card Orders. changes. ands cancellatcr.- SOURCE CENTER FOR THE CONTINUING STUDY OF THE CALIFORNIA ECONOMY. 1988-2000' wning NO TELEPHONE ORDERS. CHANGES ' CELLATIONS WILL BE ACCEPTED When placing an ad. imitate me EXACT catey.F. Televisor. Radio, Cable or Ailed Fields. Help Wave.: Ions Wanted. Management. Sales. News etc it This inlco ,i'

is omitted. we will determine the apPmpnaie Talego-y acco, ' to the copy NO make gouts will be run if ail inlOrmaliOn is included NO personal ads N.C. SMALL MKT. Rate.: Classified listings (non -display) Per issue Help Wanted EMERGENCY S1 20 per word. S22 weekly minimum Srluaaorls wanted 600 SALE: CLASS A FM FULLTIME AM per word. 511 weekly minimum Ali other classilicalonS St 30 per word, 524 weekly minimum FM watt AM R.E., BLDG, STUDIO'S. 50.000 watt /1000 combo. Ram: Classified display (minimum I inch. upward in tall inch Located in the Southeast. Asking 1.5 TOWER, ALL INCL. increments) Per issue Help Wanted 590 per inch Srtualins PRICED TO SELL!!! wanted S50 per,nEh Ali other classifications $120 Der inch For million. Terms available. Write P.O. Box Safe Stations. Wanted To Bury Stations. Public Notice a Business 350. Evergreen, AL 36401, or call (205) CASH OR TERMS (LOW DOWN PMT) Opportunities advertising require display space Agency corn- mown only on display space 578 -1992 CALL RICK r (919) 447 -0101 Blind Box Service: On addition IO basic advenisng COST I Stua Ions wanted S5 per ad per issue All other classification S10 per ad per iSSue The charge for the blind box Service applies to advertisers running listings and display ads Each advertisement must have a seperale box number BROADCASTING will not forward tapes. transenpls. portfolios. writing sample, or other ITS TIME TO BUY nsized materiais. Such materais are returned la sender Do PENNSYLVANIA ot use 'ciders binders or the like

AM FM 585.000 in CF -Small Market GA. Repli** 10 ads with Blind Box number. should be ad- FM Right market -right format S.C. Dom rant srna., market combo In nigh dressed to Box (totter 8 number). c.o BROADCASTING. t 705 DeSales St NW, Washington. DC 20036 Plaawi do not wind AM FM Has 50,000 W CP FL growth area had cash flow of more than AM FM Power -Price Reduced FL. $300,000 in 1990. Strong sales history. Word Count: Count each abbreviation. initial. single figure of SEE YOU AT THE NAB Limited competition. Owned studio/office group of figures or letters as one word each Symbols such as

35mm COD. PO.elc , count as one wore each A phone num- and AM transmission site. A great buy for ber with area code and the zip code count as one word each FM Cl. A almost New -Make Offer N.C. first time owner with cash to invest. Asking AM FM Big 100,000 watt FM Miss. The Publisher is not responsible for errors in printing due to megrble must printed. AM FM Central Price Reduced FL. 7 x cash flow in cash deal. Contact: copy -ail copy be clearly typed Or Any and all errors must be reported to the Classified Advertising AM FM Excellent Biller LA Department within 7 days of publication date No credits or FM's 1 -50 KW CP -1 50 KW On Air FL. Glenn Serafin, make goods will be made on errors which do not materially Communications Equity Associates aimed the advertisement THE CONNELLY COMPANY 101 E. Kennedy Blvd.. Suite 3300. Publisher reserves the right to alter classified copy to conform (813) 287 -0906 FAX (813) 289 -0906 Tampa. FL 33602 with the provisons of Title VII of the Civil Rights Act 011964. as 5401 W. Kennedy. Suite 480 amended Publisher reserves the right to abbreviate. ailey. or Tampa. FL 33609 (813) 222-8844 reiecl any copy

82 Classified Broadcasting Mar I 1 1991 by R &O [DA 91 -193], adopted Feb. II by acting FOR THE RECORD ACTIONS chief, Allocations Branch. Mass Media Bureau.) Continued from page 75 Coleraine, MN- Effective April 12, allotted ch. Oro Valley, AZ- Dismissed Classic Media Inc.'s 241C1 (96.1 mhz) to Coleraine as its first FM service. petition for reconsideration of commission's previous of Minnesota Public Radio Inc. for 91.9 mhz; .1 kw; Filing window: April 15 -May 15. (MM docket 90-463 memorandum opinion and order affirming dismissal of ant. -512 ft. Address: 45 E. Eighth St., St. Paul. MN by R &O [DA 91 -190], adopted Feb. II by acting Classic's application for new FM. MM docket 88 -137 (BP2I101) to change TL: to Millyard Park. End of chief, Allocations Branch.) (report DC -181 I. action in docket case). Pine St. Nashua, NH and make changes in the antenna Deer River, MN- Effective April 12. substituted Big Bear Lake, Denied applications of PZ system 42 45 34N 71 28 37W. CA- ch. 288CI (105.5 mhz) for ch. 288A at Deer River, Entertainment Partnership Ltd. for modification of fa- Amsterdam, NY WSGD(AM) 1570 khz-Feb. 20 and conditionally modified construction permit of cilities of KBBL(TV) at Big Bear Lake. CA. and for (BP890821AB) dismissed for CP to change KXGP accordingly. (MM docket 90-565 by R &O [DA application construction permit for new TV booster station near TL: .3 km 91 -192]. adopted Feb. 11 by acting chief. Allocations city of license to Ballston Spa. NY; change Fawnskin, CA. Commission did. however. grant PZ's intersection State Rte. 67 and E Line Rd.. Branch.) SW of the of request for extension of time to build KBBLITV). (By 1.9 km S of SE of Ballston Spa. NY and make changes MO&O [FCC 91 -471. adopted Feb. 11 by commis- McLain, MS- Effective April 12. allotted ch. 245A in antenna system. 42 58 14N 73 50 00W. sion.) (96.9 mhz) to McLain as its first broadcast service. Fling window: April 15 -May 15. (MM docket 90 -528 Germantown, TN WNWZ(AM) 1430 khz -Feb. 21 Miami -Shut down unlicensed and illegal FM iden- by R &O [DA 91 -1911, adopted Feb. II by acting application (BP900405CV) granted for CP to increase tifing itself as and transmitting on 91.9 "WMAB" chief. Allocations Branch.) day power to 2.8 kw and relocate daytime site to .2 km mhz. U.S. Marshal's Service seized radio transmitter S of Mineral Wells. MS & make changes in antenna and/or station equipment owned by Archie Bruton of Portagevilk and New Madrid, both Missouri - system 34 59 22N 89 51 45W. 18019 Homestead Court. Miami. Action Feb. I by Change of community of license for ch. 292A from Richard M. Smith. Chief, Field Operations Bureau. Ptutagevillc to New Madrid; substitution of ch. 293C2 (106.5 mhz) for ch. 292A (106.3 mhz) and modifica- FM's and Dexter Lehtinen. United States Attorney for South - em District of Florida. tion of license for KMIS-FM Ponageville, ch. 292A Linden, AL WDAL(FM) 107.1 mhz -Feb. 14 ap- (106.3 mhz). to specify operation on ch. 293C2 (106.5 Mount Vernon, IL- Affirmed decision by Review plication (BMPH9009041C) granted for mod. of CP mhz) at New Madrid (MM docket 91-43. DA 91.217). Board which granted application of Daniel S. Strate- (BPH8905261D) to change ERP: 100 kw H &V; ant.: meyer for new FM on ch. 271B1 (102.1 mhz). and Warrenton, MO- Substituted ch. 260C3 (99.9 817 ft.; TL: 20.3 km SE of Linden. AL: change to denied competing applications of CR Broadcasting and mhz) for ch. 260A and modification of CP for class CI (per docket #89.409) Saga Communications of Illinois Inc. MM docket 88- KFAV(FM). accordingly (MM docket 91 -44. DA 91- Russellville, AR KAIO -FM 100.9 mhz -Feb. 19 523 (Repon DC -1810. Action in docket case). 2161. application (BPH90I IOIIB) for CP to change granted Kalispell, MT- Dismissed proposal to allot ch. Belvidere, NJ, and Scranton and Tannersville, ERP: 6 kw H &V; change ant.: 295 ft. 292A (106.3 mhz) to Kalispell. (MM docket 90-484. both Pennsylvania -Allotted ch. 296A (107.1 mhz)

Leesburg, FL WXXLIFM) 106.7 mhz -Fcb. 19 by R &O [DA 91 -185]. adopted Feb. I I by acting to Belvidere; substituted ch. 295A (106.9 mhz) for ch. application (BMPH9009271A1 granted for mod. of CP chief. Allocations Branch.) 296A (107.1 mhz) at Scranton; modified license of (BPH8603 IOU) to change ant.: 823 ft. WEZX(FM) Scranton. accordingly. (MM docket 89- Germantown. Granted application of Eugene TN- 328. Feb. 15. DA 91 -212.) Dundee, IL WABT(FM) 103.9 mhz -Feb. 22 appli- Walton for new FM on ch. 298A (107.5 mhz) at cation (BPH8909291S) granted for CP to change ERP: Germantown; denied nine competing applications. Lady's Island and Ridgeland, SC-Substituted ch. 2.55 kw H &V; change ant.: 321 ft.; TL: .67 km NE of (MM docket 88429. by ID [FCC 91D-8). issued Feb. 285C3 (104.9 mhz) for ch. 285A at Ridgeland: reallot- intersection of State Rte. 72 and interstate Rte. 90. 20 by AU Joseph P. Gonzalez.) ment of ch. 285C3 from Ridgeland to Lady's Island; adjacent to Gilberts, IL. modification of license of WSHG to specify Lady's Beaumont, TX- Denied reconsideration of earlier Island and ch. 285C3 (MM docket 91-41. DA 91 -219). Wichita, KS KZZD(FM) 90.7 mhz -Feb. 19 appli- decision disqualifying CHM Broadcasting and Texas cation (BPED891122MQ) granted for CP to change Communications LP and granting application of Beau- ERP: 25 kw H; change 23.03 kw V; ant.: 335 ft.: class: mont Skywave Inc.. for new FM on ch. 273C2 (102.5 CALL LETTERS C2: TL: Sumner County. .5 mi S and 2.5 mi E of mhz) at Beaumont. (MM docket 88 -358. by MO &O Riverdale. KS 37 21 53N 97 20 30W. [FCC 91R -16). adopted Feb. 13 by Review Board.) Brandenburg, KY WMMG -FM 93.5 mhz -Feb. 22 Churchville and Luray, both Virginia-Denied Applications application mod. Visual Enterprises (BMLH900515KH) granted for of Commonwealth Audio Inc. recon- Existing license to increase ERP: 3.4 kw H&V (pursuant to sideration of order amending FM table for these com- AM's docket #88 -375). munities. (MM docket 89 -95. by MO &O [DA 91- KHSPIAM) KIFS Beat of His Heart Broadcasting 2201. adopted Feb. 15 by chief. Policy and Rules Inc; Texarkana. TX Worcester, MA WAYW(FM) 91.9 mhz -Feb. 15 Division.) application (BMPED9010101F) dismissed for mod. of WJNX(AM) WDKC Fairbanks Communications CP (BPED840912AC as mod.) to change ant.: 400 ft.: Richmond, VA- Granted application of James Riv- Inc.: Ft. Pierce, FL TL: 183 m N of the intersection of Main St. and er Communications Corp. for new FM on ch. 266A WYFN(AM) WSIX Bible Broadcasting Network Bumcoat St.. Leister, MA. (101.1 mhz) at Richmond; denied seven competing Inc.: Nashville. TN applications. docket 87 -352. by decision [FCC Detroit WMXD(FM) 92.3 mhz -Feb. 25 applica- (MM 13 Existing FM's tion (BPH9008141D) granted for CP to change ant.: 91R -171. adopted Feb. by Review Board.) 754 ft. Roanoke, VA- Denied request of WROV Broad- KHSP -FM KTFS -FM Beat of His Heart casters to decrease $5.000 forfeiture its former station Broadcasting Inc.; Ashdown. AR Poughkeepsie, NY WVKR -FM 91.3 mhz -Feb. 15 VA. for fail- application (BPED880812MI) granted for CP to WROV(AM) Roanoke- incurred repeated KVTY(FM) KITM RGV Broadcasting Inc.; ures to comply with commission affirmative action change ERP: 3.7 kw H; change ant.: 820 f.: TL: 2.2 Mission, TX rules. (Report MM -525. Mass Media Action.) km S of Milton Turnpike & 1.3 km E of S St.. near WFXH(FM) WHHR-FM Adventure Marlboro. NY. Communications Inc.; Hilton Head Rochester, NY WIRQ(FM) 90.9 mhz -Feb. 15 ap- ALLOCATIONS Island. SC plication (BPED9006I5MJ) granted for CP to change WKDZ -FM WBZD Ham Broadcasting Company freq: 94.3 mhz. Angola, Berne, Decatur, LaGrange. and Roa- Inc.; Cadiz. KY Dayton, OH WGXM(FM) 97.3 mhz -Fcb. 22 ap- noke, all Indiana, and Brooklyn and Hudson, both WTKB(FM) WBVD Big Tenn Communications plication (BPED901113MA) granted for CP to change Michigan -Effective April 11, substituted ch. 262A Co. Inc.; Huntingdon. TN freq: 98.1 mhz. (100.3 mhz) for ch. 26IA (100. I mhz) at Angola. and license accord- Grants Harrisonburg, VA WXJM(FM) 88.7 mhz -Fcb. 14 conditionally modified of WLKI(FM) application (BMPED9010101B) granted for mod. of ingly: substituted ch. 231A (94.1 mhz) for ch. 286A New AM (105.1 mhz) at Roanoke, and conditionally modified CP (BPED88032 I MD) to change ant.: 62 ft. construction permit of WQTX(FM) accordingly; sub- WYGH(AM) Somerset Educational Broadcasting Foundation; Paris. KY TV's stituted ch. 286B1 (105.1 mhz) for ch. 224A (92.7 mhz) at Decatur. and conditionally modified license of New FM's Huntsville, AL WHIQ(TVI ch. 25 -Feb. 21 appli- WQTZ(FM) accordingly: and ordered ultimate permit- cation (BPET900108KE) granted for CP to change tee for ch. 288A (105.5 mhz) at LaGrange to reimburse KBSO(FM) Reina Broadcasting Inc.; Corpus ERP: 685 kw (vis); ant.: 1,177 ft; TL: 706 Read Dr.. licensee of WIFF(FM) at Auburn for cost of substitut- Christi. TX SE, antenna: -33J 34 44 Huntsville. AL; DielectricTFU ing ch. 288A (105.5 mhz) for ch. 272A (102.3 mhz). KCLG(FM) Ear Inc.; St. George. UT 14N 86 31 46W. Amended: to change ERP: 1.652 kw; (MM docket 88 -284 by Second R &O IDA 91 -1801, Adams: South ant.: 1,161 ft. adopted Feb. 6 by acting chief. Allocations Branch. KYIX(FM) Linda Oroville. CA Live Oak, FL WTLL(TV) ch. 57 -Feb. 15 applica- Mass Media Bureau.) KYIY(FM) Minnesota Public Radio; Moorhead, MN tion (BMPCT901023KE) granted for mod. of CP Marquette, MI- Effective April 12. allotted ch. (BPCT860328KM) to change ERP: 1,858 kw (vis): 231A (94.1 mhz) to Marquette as its third FM service. KYIZ(FM) KSNE Christian Broadcasting Inc.; antenna: AndrewALP32L3- HSBR(DA)(BT). Filing window: April 15 -May 15. (MM docket 90 -567 Hutchinson, KS

Broadcasting Mar 11 1991 For The Record 83 FATES & FORTENIS

Robin Sloan, local sales manager, named art director and creative services MEDIA WCBS(AM) New York, named general coordinator. sales manager. Jacqueline Ma(jers, kids club coordina- Christine Flaherty, account executive, tor, Fox Broadcasting Co., joins Jeffrey A. Schwall, senior VP, finance, WJR(AM) Detroit, joins WLUP-AM -FM Chi- W010(TV) Shaker Heights, Ohio, as mar- and CFO, Warner Cable, Dublin, Ohio, cago, in same capacity. keting executive. named president, national division. Randy Davis, creative group head, Dona Douglass and Bob Ansheles, ac- Kevin T. Bethke, former fund business Turner Broadcasting System Inc., Atlan- count executives, WPTX(TV) Portland, manager, Jones Intercable Inc., named ta, named creative director, RET adver- Me., named local sales managers. tising and marketing. general manager, Jones Intercable, Al- Barbara Cooke, broadcast consultant, buquerque, N.M. Kenneth C. Hoffman, account execu- KQCR(FM) Cedar Rapids, Iowa, and Bill Milam, general sales manager, tive, WFEA(AM) -WZID(FM) Manchester, Sharon Burr, account executive, Tele- KVVA -AM -FM Phoenix, joins WZBA(FM) N.H., joins WGIR -AM -FM there, as gener- com U.S.A., join KErv(TV) Omaha, as Mobile, Ala., as general manager. al sales manager. account executives. Joseph C. Drilling, president, Retlaw Linda DeBusman, former director of Pamela Bradshaw, from Ben Taub Gen- Broadcasting Co., , Calif., re- marketing, Germain Automotive, Na- eral Hospital, joins KPRC(AM) Houston, tired. ples, Fla., joins WAVV(FM) there, as ac- as account executive. count executive. Cathryn K. Green, director, marketing Susan W. Sylvia, associate creative di- planning, Showtime Networks Inc., Sam Porritt, account executive, DDB rector, and Jody Seibert, media commu- New York, named director, special pro- Needham Worldwide, Chicago, named nications director, D'Arcy Masius Ben- jects, office of chairman. account supervisor. Lance Vanderhye, ton & Bowles, St. Louis, named VP's. Richard E. Young, attorney, Denver, art director, DDB Needham, Chicago, Marti Kavaler, network supervisor, elected board member, Jones Intercable named associate creative director. McCann Erickson, joins Arts & Enter- Inc., Englewood, Calif. Appointments at Abramson Associates tainment Network, New York, as ac- count executive, advertising sales. Nanette Dudar, manager, KPMG Peat Inc., Washington: Ellen Kramer, pro- Marwick accounting firm, joins Public motion manager, USA Today, named ac- Tony Pahninteri, general sales manager, Broadcasting Va., count executive; Timothy Voit, continu- WPxT(TV) Portland, Me., named VP, Service, Alexandria, Washington, as director of budget and finance. ity director, WMAL(AM) general sales manager. flamed account coordinator; Michelle Frank McMeans, chief operator, Billingsley, from Stackig Sanderson & Don Barr, national sales manager, woIo(TV) Shaker Heights, Ohio, named White, named assistant account execu- WMGC -TV Binghamton, N.Y., joins operations manager. tive, entertainment division, and Wil- WBNG -TV there, as local sales manager. Wayne K. Brown, general sales manag- liam Deichler, publisher, Loudoun Wide Appointments at Bender Browning er, WCBS(AM) New York, joins WGIV- direct mail magazine, named production Dolby & Sanderson Advertising, Chica- (AM)- WPEG(FM) Charlotte, N.C., as pres- assistant. go: Verna Hoefer, recent graduate, ident and general manager. Northwestern University, Evanston, Ill., Appointments at Katz Communications named account executive; Douglas Doug Finck, local sales manager, Inc.: Jay Friesel, VP, national sales manager, Katz Continental Television, Haight, marketing director, Imprints WPrx(TV) Portland, Me., named execu- Inc., Washington, named manager of tive VP and general manager. Southeast Station Group, named general sales manager, New York Ç'Closed Cir- computer services, and Bonnie Hein - cuit," Feb. 18); Michael Spiesman, VP, sohn, proofreader and audio visual coor- national sales manager, Southeast Sta- dinator, Ketchum/Mandabach & Simms, tion Group, New York, named VP, team named proofreader and traffic coordina- tor. SALES AND MARKETING manager, New York; Paul Bowlin, sales executive, East Station Group, Katz Continental Television, named sales manager, New York; Linda Hardin, ac- PROGRAMING Peter Mann, VP, count executive, McGavren Guild Ra- network broadcast dio, St. Louis, named KRG marketing Western division, sales manager there; Stan Elgart, VP, John V. Berna, director of taxes and International Media, senior account executive, Christal Ra- senior tax counsel, Viacom International Los Angeles, joins dio, Philadelphia, named VP, sales Inc., New York, named VP, taxes. An- NBC Cable divi- manager, and Susan Mahoney, sales as- thony L. tax Viacom son, VP, Ippolito, manager, there, as sistant, Christal Radio, New York, International Inc., named director of cable sales, selling named market research specialist. advertising time for taxis. Cable News and Appointments at WPrr -TV Pittsburgh: Zoe C.W. Tan, research consultant, Eth- Business Channel Account executives Fred Segal and Bri- nic Marketing Group, Los Angeles, and SportsChannel an C. Butz, named senior account exec- joins Intercontinental Television Group, Mann America. utives, and Mark Grasso, art director, there as director of research.

84 Fates 8 Fortunes Broadcasting Mar I 1 1991 Peggy Allen, executive producer, Ian Hogg, program manager, Channel Hearst/ABC News Services, adds duties Ten, Sydney, Australia, joins TV3, En- TECHNOLOGY as executive producer, program develop- cino, Calif., as program manager. ment, Hearst Broadcasting, and remains Vanderwerf, programing direc- located at Hearst -owned ABC affiliate Jennifer tor and operations manager, WPXT(TV) WCVB -TV Boston. John Webb, sales manager, Ikegami Portland, Me., named VP, programing Electronics, joins Fujinon, Wayne, and marketing. N.J., as national sales manager. Michael O'Neill, general manager, Edit Express, Chicago, joins Editel, there as NEWS AND PUBLIC AFFAIRS client services/post production represen- tative. Michael Yuen, formerly from Houston Cathlyn Cantone, former account exec- utive, Telezign Animation/ National Public Radio, Computer Post, joins National Video Center, New York, joins as editor, South, national Washington, Broadway Video Graphics there as sales desk. representative. Tracie Savage, Joseph Stanko, assistant chief engineer, Allen Willis crime beat, investi- wvrr -Tv Pittsburgh, named chief engi- gative reporter and neer. Dan Willis, VP, international sales ad- general assignment ministration, Worldvision Enterprises, reporter, WH14TV Kevin Johnston, from Goldsholl Film New York, joins Capital Cities /ABC Dayton, Ohio, joins Group, joins Northwest Teleproduc- Inc., there, as director, international KCAL(TV) Norwalk, tions, Chicago, as agency representa- television sales, ABC Distribution Co. Calif. (Hollywood), tive. as general assign- Dave Marcis, chief engineer, WKNR(AM) Sandra Furton Gabriel, head, Gabriel ment reporter. Productions, and Donna F. Wright, pro- Cleveland, joins WOtO(TV) Shaker ducer, Personalities, Lifetime Televi- Drew Berry, assis- Heights, Ohio, as transmitter engineer. news sion, join The Joan Rivers Show, New Savage tant director, Cindy Powell, district sales manager, York, as producers. WCAU -TV Phila- Shoreline Professional Video System, delphia, named director of news. Hol- Jill Taffet, on -air designer, Home Box joins Copy Right Duplication Co., Office, joins E! Entertainment Televi- lywood, Calif., as VP, sales and market- Kimberly Godwin, producer and con- ing. sion, Los Angeles, as creative director. sumer reporter, WPTV(TV) West Palm Joe del Cueto, commercial manager, Beach, Fla., joins WTAE-TV Pittsburgh, Eric Dausman, director of engineering network productions, Univision, Miami, as producer. and operations, WNBC-TV New York, named VP, sales, domestic productions. joins KGW- AM- TV- KINK -FM Portland, Richard Moore, news director, wSOC -TV Ore., as director of engineering. Giora Breil, director of merchandising, Charlotte, N.C., joins WSB -TV Atlanta, Univision, Miami, named VP, director in same capacity, succeeding David Lip - Kim Gericke, director of promotion and of merchandising. poff, station manager. publicity, WTXX(TV) Waterbury, Conn. VP, affiliate sales, (Hartford/New Haven), joins Digital Im- Ronald J. Norberg, David James, sports director, KEYT -TV Boston, accounts, Mizlou Sports News ages, as broadcast graphics con- national Santa Barbara, Calif., joins KOVR(TV) sultant. Network, joins Action Pay Per View, Stockton, Calif. (Sacramento) in same Chicago, as VP, sales, Central Region. capacity. Anthony J. Mark, from Compass Inc., joins Avid Technology, Burlington, from Weinberg, Evanne L. Levin, Dana Rosengard, associate producer, Mass., as VP, engineering. Eric C. Pe- Zipser, Arbiter & Heller law firm, joins WCVB -Tv Boston, named producer. Zodiac Entertainment Inc., Los Ange- ters, VP, sales, Avid Technology, les, as VP, general counsel. Harry King, director of media relations, named VP, sales and marketing. The Monitor Channel, Boston, named Anne Feit, Western region marketing news director. Robert B. Mueller, president, Green- manager, American Movie Classics, Los wich Management Associates Ltd., joins Angeles, named regional sales manager. Larry Frum Jr., weekend producer, Panasonic Communications & Systems Douglas Hurst, executive co- producer, WOWK -TV Huntington, W.Va., joins Co., Secaucus, N.J., as general manag- Nantucket Tonight, joins American WGAL -TV Lancaster, Pa., as farm report er, professional /industrial video divi- Movie Classics, Los Angeles, as mar- producer. Dan Weiser, executive pro- sion. keting manager, Western region. ducer, WGAL -TV, named acting news di- rector. Rick Kendall, director, market planning, Dave Humphrey, executive producer, AND PR Home Box Office and Cinemax, New PROMOTION KETV(TV) Omaha, and Rose Ann Shan- York, named director, Cinemax marketing. non, assignment editor, KETV, named Kitsie Bassett Riggall, director of cor- Beth Sanford, from Time Warner Inc., assistant news directors. joins Lifetime Television, New York, as portate communications, Turner Broad- VP, marketing. Bill Phillips, sports director, WJKA(TV) casting System Inc., Atlanta, named Wilmington, N.C., joins WTOV -TV Steu- public relations director, entertainment Jerry Bernstein, former VP, produc- benville, Ohio, as weekday sports an- division. tion, Columbia Pictures, joins Jewish chor. John Ziegler, associate producer, Television Network, Los Angeles, as Mizlou Sports Network, Arlington, Va., Barry Kluger, VP, public relations, executive producer, A Conversation joins wTOV -TV Steubenville, Ohio, as VH -1 and HA! The TV Comedy Net- with Robert Clary. weekend sports anchor. work, New York, named VP, public re-

Broadcasting Mar 11 1991 Fates 8 Fortunes 85 lations, MTV Network and VH -1. Press International, and owner of televi- Washington, named assistant syndica- sion production and video publishing Susan Roth, VP, consumer television tion manager. Helper, company, Steinle Communications, Al- division, Bender Goldman joins Va., appointed communica- Jim Cullins, general manager, Cencom City, exandria, Universal Television, Universal studies chair, University Miami, Cable Television, Marlin, Tex., present- director publicity. tion of Calif., as of Coral Gables, Fla., school of communi- ed with APIL Award from Community Antenna Television Association. Steve Johnson, promotion manager, cation. WPRI -TV KYW -TV Providence, R.1., joins John Evenson, broadcasting coordina- Philadelphia, as creative services man- tor, PGA Tour, Ponte Vedra Beach, ager. Fla., named director of broadcasting. DEATHS Donald H. Cady, administrator, Porter/ Pat Thompson, owner, Pat Thompson Novelli, Washington, named executive Co. cable brokerage company, joins VP. Daniels & Associates, Denver, as VP, director of small systems brokerage. Lemuel Tucker, Judy Hackett, director of marketing and 52, radio and TV public relations, woto(TV) Shaker 1991 banquet committee members ap- correspondent, services Heights, Ohio, named creative pointed at Radio and Television News CBS News, director. Michelle Matheis, intern, pub- Directors foundation: Gene Mater, John Washington, died lic relations department, woro, named Adams Associates, Washington; Carol of liver failure coordir +tor. special events Vernon, National Cable Television As- March 2 there. sociation, Washington; Fred Young, Tucker began his Sheila Phipps, promotion manager, Hearst Broadcasting, New York, and career in 1965 KOCO -TV Oklahoma City, named pro- Bob Zito, Sony Corp., New York. with NBC News gram and promotion manager. New executive committee for California as copy boy and Lisa Revare, from Proffer Productions, Cable Marketing Council, Los Angeles: had stints as assis- joins WDAF-TV Kansas City, Mo., as op- Chris Daly, Continental Cablevision, Tucker tant bureau chief erations manager, succeeding Andre chairman; Peter Ruben, Paragon Cable, in Vietnam and floor reporter for NBC Renaud, operations manager. VP, operators; Bob Shurtleff, Home Radio at 1968 political conventions. He Box Office, VP, programers; Cynthia worked at ABC News from 1972 to to promotion Allen D. Payne, assistant Wurtz, USA Network, secretary, and 1977 before joining CBS as Washington director, WOWK -TV Huntington, W.Va., Joe Lawson, Comcast Cable, treasurer. correspondent in May of that year. named promotion director, succeeding While at CBS, Tucker covered political Robert D. Willis, retiring. Elizabeth Canelake, directory of library conventions and campaigns, Iranian hos- services, Film Bank Inc. library and re- tage crisis, air controllers strike, gave search service, Burbank, Calif., named eye- witness account of assassination at- VP. tempt on President Ronald Reagan and ALLIED FIELDS Bob Blanchard, former consumer re- was medical and science correspondent for CBS Evening News with Dan Rather. porter, WABC -TV New York, forms is wife, Skuttlebut nationwide data base, Provi- He survived by Reney; one daughter; one granddaughter; his moth- R. Watts, dence, R.I. Douglas er; two sisters, and two brothers. legislative coun- Linda Searing, former bureau news edi- sel, National Ca- Jones, KYW - tor, The Baltimore Sun, Washington, Jack 41, weekend anchor, ble Television As- joins Society of Professional Journalists, TV Philadelphia, died March 5 in Mar- sociation, Greencastle, Ind., as director. ion, Pa., of pancreatic cancer. His last Washington, joins day on air was Feb. 2. Jones worked at Tele-Communica- Peter J. Walsh, staff VP, components WCAU -AM -TV Philadelphia from 1967 to tions Inc., there as and industrial electronics group, Elec- 1976 before joining KYW -TV that year. senior Washington tronic Industries Association, Washing- He left in 1979 for WLS -AM -TV Chicago, counsel. ton, named VP. and returned to KYw -TV in October of 1984. is wife, Paul Steinle, for- Vanessa Potts, assistant to syndication He survived by his Susan; and manager, BizNet broadcast services parents, John and Grace, and sister, Re- Watts mer president of COO, United United States Chamber of Commerce, gina. Vernon Alton Levon (Val) Linder, 77, air personality, KBCH(AM) Lincoln City, Ore., died of heart attack Feb. 1 there. INDEX TO ADVERTISERS During World War II, Linder worked at WMT(AM) Cedar Rapids, Iowa, later American Forestry Association Cover 4 Classified Ads 76 -82 joining KEX(AM) Portland, Ore. from 1946 to 1950. He worked as air person- KS95 -FM 1 Media Venture Partners 55 Morgan Cover Stanley ality and producer at WCCO(AM) Minne- and Co. 16 -17 MTM Television Distribution 12 -13 National apolis from 1952 to 1975. He is survived Association of Black Journalists 67 Paramount Domestic Televi- by two sons, Michael and Robert, and one granddaughter. sion 8 -9 Professional Cards 73 Questcom 54 Raycom, Inc. Edwin B. Haakinson, 88, retired Senate 31 Services Directory 72 SportsChannel 28 Tribune Enter- correspondent, , Wash- tainment Co. 45, 46 -47 United Syndications Radio Network 39 ington, died March 2 of cancer in Silver Warner Brothers Domestic Television Distribution Cover 2/3 Spring, Md. He covered Senate for 30 years. Survivors include two sisters, Frances and Cathryn.

Si Fates 8 Fortunes Broadcasting Mar 11 1991 FIFTH ESTHER

BOB FULLER FROM IMAGINATION TO REALITY

As a boy growing up in Newbury - what he considers the group's under - port, Mass., Bob Fuller dreamed achievers-KSCO(AM)-KRLS(FM) Santa of owning radio stations. At the Cruz, Calif. "We got a little caught up age of 10, he had compiled profit and in the buying frenzy, as did most entre- loss statements for an imaginary group preneurs," he acknowledges. "We were of broadcast properties. Several years fortunate in that we sold our only nega- later he constructed a small radio studio tive- flowing station and that has put the in the basement of his home connected company back into much better condi- by wire to the house of a friend next tion than a lot of other people out door. "I had an audience of one," there." Fuller recalls. Fuller says that at age 51 he'd like to This solo experience prepared him for take some money out of the company, his first professional radio job at 16 either "by reducing the number of our when, as a high school junior and part stations by one or bringing in another time announcer, he signed the new equity partner and getting larger." He WNBP(AM) on the air on its first broad- concedes he has entertained the idea of cast day. While conceding he was "a bit an additional investor expanding the rough around the edges," Fuller says he get into station ownership soon, he prob- company's assets, but "if we ever did was better than the full -time people the ably never would. He and long -time go that route it would have to be abso- station had hired. "At that point I knew friend Jeffrey, who was a disk jockey at lutely the right chemistry." radio probably was going to be my ca- WLS(AM) Chicago, pooled their re- In the near future Fuller- Jeffrey is reer," he said. "I'd thought of becom- sources and, after a number of false looking to close a deal on a Sacramento ing a singer or an actor, but radio was starts, located a small FM property in AM that will help the company greatly right there, and once the bug bit it was Lewiston, Me. improve its position in that market. It hard to cure the wound." From day one, when Fuller walked also is buying an FM station in Maripo- He never did. As President/CEO of into the tiny trailer Robert Fellows Fuller sa, Calif. that should Fuller- Jeffrey Broadcasting, based in housing WBLM(FM), at help increase coverage Sacramento, Fuller's childhood dream that time licensed to President and CEO, Fuller- of Modesto-Stockton. has largely been realized. The company Lewiston- Litchfield, Jeffrey Broadcasting, "Once we conclude he founded with fellow disk jockey J.J. Me., Fuller envisioned Sacramento, Calif.; b. April20, the Sacramento AM up- 1940, Jeffrey in 1973 now encompasses nine a powerhouse station Newburyport, Mass.; grade and the Mariposa attended University of Maine, properties in six markets. In helping that would operate on a purchase, we may just 1962; U.S..4rmy, 1960 -62; build this slate of properties, Fuller tight budget with fore- stay put for awhile," he a?1,71.01ateer, WNBP(AM) Boston, earned a reputation as a hard- working sight and diligence. says. "We're under no 1957; announcer, WMEX(AM) entrepreneur not afraid of turnarounds, That effort saw full fru- pressure to make any Boston, 1958 -60; program upgrades, mistakes or hard work. ition in 1989, when he moves one way director, WJAe(AM), Portland, or the Fuller landed his first "big- time" job swapped frequencies 1962 -65; announcer, WTRYMM) other." at WMEX(AM) Boston. Broadcasting from with WTHT(FM) Portland Troy, N.Y., 1965; Fuller has a great re- studios inside Fenway Park, Fuller re- to boost its power to operationslstation manager, spect for people, both calls that he was "a skinny little kid 100 kw and moved the WWB(AM) Portland, 1965 -67; those who work for him with a big voice," Still, he says, at that station's facilities to announcer, !WOWS), San and those who work point he knew he wasn't ready for Bos- swank studios in down- Francisco, 1967; account across the street. ton, "and Boston wasn't ready for me." town Portland. executive /announcer, KMAK(AM) Among all this admira- Several years later, after a stint in the The WBLM(FM) story Fresno, Calif., 1967 -68; account tion is a profound re- U.S. Army, Fuller concluded that life in foreshadowed the suc- executive, KROY(AM) Sacramento, spect for his partner, a broadcast booth was far better than life cess Fuller has had with 1969; sales manager, KMAK(AM) J.J. Jeffrey, who "has in a tank. many of his other prop- Fresno, 1970; national sales opted to semi -retire and For the next 13 years he experienced erties. In the company's manager, Programing DB, Los learned how to enjoy the typical radio career, moving on an 15 -year history, Fuller Angeles, 1971 -73; consultant, life." almost yearly basis to such diverse jobs has upgraded the signal Broadcast Programing Fuller admits this International, Seattle, 1973; as announcer at WJAB(AM) Portland, an- on several stations, led with respect and, per- present position since 1973; m. nouncer at KGO(AM) San Francisco, ac- the charge at the FCC to haps, a touch of envy. Linda Lindquist, Sept. 6, 1977; count executive at KROY(AM) Sacramen- ease restrictions on FM Although only a touch. child -William, 9. to, national sales manager for Chuck class A co- channel or "I can't see myself Blore's Programing DB and consultant adjacent channel upgrades and has ever retiring. I'm a born optimist, and to Broadcast Programing International in brought several negative -billing stations there are an awful lot of positive things Seattle. By that time Fuller was in his well into the black. on the horizon that I want to be a part mid -30s, and he decided that if he didn't In the past few months Fuller has sold of." N

[ìwlrsllry tir 11 1!!1 NM f6Ulr 87 IN 1.RIEF

Iraqi forces released 40 Western journal- workforce. News comes month after rie Melodies (2.7), BVT's Gummi Bears ists last Friday (March 8) to Red Cross in NBC and NABET reached agreement on (2.7), Claster's Muppet Babies (2.5), Baghdad. CNN video of group identi- new contract that said that if sufficient Warner's Alvin and the Chipmunks (2.1) fied only ITN correspondent Andrew number of employes refuse buy -outs, and Claster's G.I. Joe (1.8) filled out Simmons, CNN cameraman Tyrone Ed- NBC may lay off, but layoffs cannot top 10 household ratings race. wards and CNN correspondent Greg La- exceed 4% of NABET staff on regular motte, who said he, Edwards and two payroll at each location for two -year pe- McKinnon Broadcasting, licensee of ht

U.S. servicemen were "well taken care riod retroactive to Aug. 15. SE I S;in I)iccn. filed petition for rule - of" during three days held in small room making requiring FCC approval for net- at Basra University in southern Iraq. Latest numbers for animated children's work affiliation with foreign -based station

Simmons told CNN, however, that cap- programs lioni I dreary national Niel - if U.S. station serves market and wishes

tors had blocked captives' repeated ef- n r.iunr, A Il ) has Warner Bros. Do- affiliation with network. KUSI has been forts to reach Red Cross. Earlier Friday, mestic TV's Tiny Toon Adventures on top unable to reach agreement with Fox, CBS cameramen Chris Everson and Tim coveted 2-11 age group with 10.1 rating, which has XETV-TV Tijuana, Mexico, Dickey were discovered alive in Iraqi followed by Buena Vista's Tale Spin serving San Diego. desert by U.S. Army. Red Cross told (10.0) and Chip 'n' Dale's Rescue Bankruptcy judge in New York last NPR that correspondent Neal Conan was Rangers (10.0) and Group W's Teenage week ruled that competing bids for Finan- among those returned. ITN producer Mutant Ninja Turtles (9.5). During last cial Mews MMwork, which signed defini- Michael Gillens and ITN cameraman November's rating period, Tiny Toons tive agreement with NBC at end of last Sam Gracie had also been reported in was third in household ratings (4.4) and month, most be Jr by Mardi 25. Any earlier wire and other reports as missing. children 2 -11 (8.7) behind Ninja Tur- bidder must come in at least $10 million tles' (4.5, 8.9) and Tale Spin (4.4, 8.9), higher than NBC's $105 million offer, but from November to February Tiny which scuttled Dow Jones-Group W's NBC, in cent rutting et t. is offering vol- Toons exhibited 16% growth in 2 -11 de- agreement in principle to pay $90 mil- untary contract buyouts for employes that mographic group to take lead. However, lion for FNN. are members of National Association of February household ratings race re- Broadcast Employes 8 Technicians ut net- mained tight with Tale Spin, Chip 'n' CBS News made it official last week: work and its O &O's. Network spokes- Dale and Tiny Toons locked in three - Ted Savaglio is new executive producer of man said that NBC is hoping to get 100 way 4.8 rating tie. Ninja Turtles (4.5), CBS This Morning, replacing Erik Soren- volunteers or roughly 5% of NABET BVT's DuckTales (4.1), Warner's Mer- son, who moved to CBS Evening News executive producer slot. Savaglio, long- time CBS News veteran, most recently NBC MOVES FOUR SHOWS, ABC REVIVES 'TWIN PEAKS' served as senior broadcast producer t,r This Morning. Meanwhile, negotiations BC last week announced schedule changes for Dear John, Seinfeld, appear to be moving along with Leslie Hunter and Dark Shadows, and ABC will bring back Twin Peaks on Stahl to become correspondent for 60 Min- Thursday nights beginning March 28. efts. No official comment from CBS, Starting March 13, Dear John will air in the Wednesday, 9:30 -10, time slot but sources expressed optimism that following Night Court. Quantum Leap moved from Friday night to Wednes- Stahl announcement will made in next day at 10 effective last Wednesday, March 6. Seinfeld, currently on Wednes- week or two. day at 9:30, moves to Thursday at 9:30, effective March 28, replacing Wings, NAB Executive Committee last week ap- which will have completed its original run. proved policy recommended by its Task Hunter moves to Friday at 9 -10 from Wednesday, 10-11, beginning March Force to press for allocation of L-bamd 8. Dark Shadows, currently at 9 -10 slot on Friday, moves to 10 p.m. until spectrum (band near 1500 MHz) for ter- March 22 when it will have completed its original run and will make way for restrial digital audio broadcasting service. Midnight Caller, which returns to the schedule on March 29. Following executive committee's action, Also, Super Bloopers & New Practical Jokes joined NBC's Sunday night NAB President Eddie Fritts, in March 6 schedule on March 3 at 7 p.m. replacing the canceled Sunday Best, which met letter to FCC Chairman Alfred Sikes, its demise after three airings. urged commission's support for interna- ABC announced the return of Twin Peaks just two weeks after pulling the tional L -band allocation for terrestrial show from its Saturday night lineup. The series returns to Thursday nights at 9 DAB on "co- primary" basis with satel- p.m., the time slot in which the show aired last year. The final six episodes of lite DAB services. this season's order will begin airing on March 28. The show replaces Gabri- el's Fire, which went on hiatus following last Thursday's airing. Gabriel's New England branches of NAACP filed peti- Fire will return to the schedule in late April. At the beginning of the March 28 tons to deny license renewal of WINE(AM)- episode of Twin Peaks, the network will recap what has transpired since the NkKI -I.M Brook(rcld, Conn.; WWBB -FM start of this season. Providence, R.1., and WCDJ -FM Boston, WHMP -AM -FM Northampton, WJDA(AM1

uIakW Broadcasting Mar 11 1991 Quincy, WESx(AM) Salem, and WHYN- AM-FM Springfield, all Massachusetts. VIACOM PLANS FURTHER DEBT RESTRUCTURING NAACP said stations had "no more than token employments of blacks and other V'acorn Chairman Sumner Redstone said last week the company has some minorities during the license term." "fairly definite" plans to reduce the company's interest costs, perhaps within the next couple of months. The disclosure was made at a press C -COR Electronics announced last Friday conference at which Redstone and chief executive officer Frank Biondi also development of 1 glu amplifier, day alter company's cable operations (see page 51). Time Warner announced it would need gave a bullish report on the continued operating income growth, particularly in cable such equipment (but had signed no man- Combined with operations, the reduced interest costs should help ufacturers) to expand Queens, N.Y., ca- system and basic programing toward net earnings for the frist time since ble system from 75 to 150 channels (see the company move positive 1987 acquisition. story, page 21). Richard Perry, C -COR Redstone's concern are two issues of debt securities that will total close to chairman and president, said company Of particular at which time roughly half of the debt starts requiring had not talked with Time Warner about $800 million by June, By or by repurchasing in the open market its need for amplifier prior to its an- cash interest payments. "calling" which 14.75% and 15.5%, Viacom might be able to save nouncement, but has now scheduled the two issues, yield interest costs. Chief financial officer George meeting for this week. Perry said C- roughly $25 million in annual said the company would also consider "calling" roughly $190 million COR has applied for patent on amplifier. Smith in other securities, depending how their interest rates are "reset" this June - Goad mews to new temporary quarters they currently pay interest at 11.5%. with cheaper bank today (March 11) at 1234 Market St. in Redstone told BROADCASTING that paying down the debt or Philadelphia 19107, two weeks after fire and other debt was the most likely possibility. As for issuing new stock gutted building that housed company's equity -related securities, the Viacom chairman said: "It doesn't necessarily risen, is headquarters. Phone number remains appeal to me" in part because Viacom's stock price, though recently by outsiders same: 215- 665 -1700. still underpriced. Biondi said the company has been approached to buy part or all of certain Viacom operations: "That would be a preferred are NBC affiliate KOS -TV Albuquerque has way (of raising money)... but values have fallen and not going to come reached agreement to air all station news- back in the next 60 days." casts outside market on independent tau- TV Las Cruces. KOB -TV produces 12 hours Edward Horowitz, senior VP, Viacom In- JJsrtlum bpnwrr to prime time. Antag- of news programing a week, including ternat un I Inc., New York. has been onists, drama starring David Andrews, New Mexico's only hour-long weekday selected as chairman of new video com- debuts in special movie preview on morning local news broadcast. pression subcommittee within Cable Tele- Tuesday, March 26, at 9:30-11 p.m. be- aetigq, "Pirate Radio" in Los Angeles, vision Laboratories Inc.'s technical adviso- fore moving to its regular slot on Thurs- ry committee. First order of business for is moving closer toward full AOR sound day at 9 -10 on March 28. Northern Ex- be to send inquiry to this week after Wing Canty Curelo% for- subcommittee will posure, which had successful summer mer program director at KLOS(FM) there, about 35 companies active in digital run, returns on April 8 on Monday at 10- to to replace Scott Shannon, programer compression research and establish I I . Also, The Flash, currently on Thurs- who left station last month (BROADCAST- technical guidelines for transmission of day, 8:30 -9:30, moves to Saturday at 8 compressed signals on cable systems. ING, Feb 18). Westwood One Stations on April 6. Group Executive VP Bob Moore said last Friday sued Cwt Jodie Mparlment Last Friday (March 8) NPR executive Curelop would be foundation of new Inc. for failing to seek federal Farerprisa committee approved 8% increase in mem- team for "the new Pirate Radio," and approval before buying 2.25 million ber dues for FT 1992. Vote followed pub- Curelop said his role at KQLZ is to "re- Inc. stock be- shares of Knight -Ridder lic comment period that heard six re- define the AOR format for the 1990's." November 1986 for tween January and gional groups representing 257 stations Curelop has also been PD at WYNF(FM) Cox attorney was quoted by $101 million. warn that proposed 10% increase, com- Tampa and WAax(FM) Detroit. as company believed it was AP saying bined with recession and widespread de- the stock solely for investment "acquiring creases in state funding, could force did not have to file." NAB armeuwcod that Ray Bevy, founder and therefore many stations to drop core NPR news or Inc., and chairman, Dolby Laboratories Among those testifying at Senate Commu- others services and, said one, force 20- audio noise and inventer of well -known nications Subcommittee hearing this 30 stations to go dark in single year. Full give keynote ad- reduction system. will Thursday on cable reregulation bill: board will exercise final vote on budget engineering luncheon, dress d annual NCTA President James Mooney; Ted (including dues figure) at end of annual its conven- April 16, during upcoming Turner, Jim Kennedy, Cox Enterprises; Public Radio Conference. May 15 -19. tion in Las Vegas. Keiji Shima, chair- NAB President Eddie Fritts; INTV Presi- Shares ei largest video rental company, man, Japan Broadcasting Corp. (NHK), dent Jim Hedlund; D.J. Everett, Commu- faledtiauN Video, were down 7% on is also scheduled to speak at luncheon. nity Broadcasters Association; Bob Vegas NHK's heavy volume last I- riday. following Shima will be in Las for Schmidt, Wireless Cable Association; compa- Time Warner announcement that new Open House, demonstration of Chuck Hewitt, Satellite Broadcasting and technology would enable it to use coax - ny's most advanced consumer electron- Communications Association; Newark, fiber optic combination to offer 40 chan- ics developments, to be held at NAB's N.J., Mayor Sharpe James, and David nels of PPV programing on Queens, HDTV World Conference & Exhibition, Adkinson, mayor of Owensboro, Ky. at Las Vegas Hilton, concurrent with N.Y. cable system, possibly affecting NAB convention. CBS will debut The Antagonists and relents video rental business (see page 21).

Brief 89 Broadcasting Mar 11 1991 In FIIITORIALS.

Committed to the First Amendment and the Fifth Estate

total advertising from its current 7% to 9% by the year 2000. TIME FOR A TIME OUT The Interep plan assumes the reality of an increasingly frag- mented market, then proposes the marketing of "brand- specif- ic consumer networks" (see story, page 39), groups of stations The Federal Communications Commission is about to act that on a new financial interest/syndication proposal that no together target specific advertiser needs as defined by any number factors one had seen before last Thursday, that departs radically of (the plan talks of the importance of targeting from the official commission proposal that has been advancing "geo-demographic" and "psychodemographic" groups, for which we will have its word). for months (years, if one takes the historical perspective) and to take As such, the primary target that will change the way television does business for still more of the campaign will be national advertisers, who, as the Radio Store points out, use radio as little more than an years to come. It is a last -minute rush to judgment that has the after- thought potential of seriously retarding over- the -air television's ability in their media buys. The plan is not in to compete. Someone ought to call time. an answer but a "work progress," and treads some familiar ground, as the Radio Store concedes, but By that we mean, time for a fully empaneled FCC to solicit it is ground not yet won and worth winning. industry reaction -from all sides-to the particulars of the Barrett plan before it goes to a final vote. Time, at the minimum, for that same FCC to meet en banc to thresh out the TAX TALK pros and cons of this and other proposals. If ever sunshine were needed on a critical commission proceeding, now's the time. It may be that the Barrett proposal, crafted behind closed The tax committee of the New Mexico state legislature doors, is the answer so many have sought to sever the Gordian has tabled a bill that would have wiped out broadcasters' knot of fin/syn. Still, we'd like to see it tested in the open. exemption from a 5% gross receipts tax -in effect levy- Failing that, the parties will likely see themselves in court. ing a 5% tax on their national advertising -while maintaining Fox, which had the initiative to create this country's first the exemption for the print medium (BROADCASTING, March fourth network, will be asking the government to prove how 4). We anticipated the measure might make it through commit- 11 hours of programing is the determinant of market power in tee (given its support by the house majority leader), as had a fractionating television universe. All networks will challenge observers closer to the action. We're happy to have been the notion that they should nurture hits and then be forced to wrong. put them up for open bidding after two years. It would be nice to think the discriminatoriness of the tax There's no magic in March 14. and its potential negative economic impact were self- evident to everyone, but we realize that in tough economic times the goldbug's bite can cloud the judgment of even the most BATTLE PLAN farsighted legislator. That is why the perspective supplied by local ad clubs and broadcast associations, and the firepower of national groups like the American Association of Advertising ccording to a study commissioned by the Radio Adver- Agencies and the Association of National Advertisers, remains tising Bureau, radio has a 36% share of the consumer's an important resource, it was in helping defeat and an media time, and with that impressive reach grabs only as this earlier ad tax measure in New Mexico in the past month. 6.8% of the total advertising dollar. It is an old story that There are 49 other states with budgets to balance; we again improves none in the retelling. Radio continues to be the most remind broadcasters keep their guard up and their eyes underutilized of advertising media. In contrast, newspapers to peeled. boast a 25.7% share of the advertising dollar for their 9% share of the consumer's attention. Something's definitely wrong with this equation. There are few people more interested in the success of radio than the people who sell advertising on it. For that reason, the rep -driven marketing plan currently being circulated by The Interep Radio Store is worth studying. Critics argue that the rep firm is trying to drum up business for itself. True enough, but business for the Radio Store is business for radio as well - self- interest being a powerful motivator -and competing reps are free to adopt similar marketing strategies or come up with their own. The Interep Radio Store suggests that rather than simply selling its empty spaces, radio needs to market the medium's power, and in ways it has yet to exploit fully, including borrowing a page or two from direct marketers. The Radio Store's "Radio 2000: An Alliance For Growth" marketing Drawn for BROADCASTING by Jack Schmidt plan has set some long -range goals: to increase radio's share of "I believe there's a tower salesman here to see you."

90 Editorials pwiasNy Mr 11 1991 NCTA. NEW p/4MS.

March 25 issue -What's happening. Featuring the complete convention agenda. An overview of the show and the issues facing the industry from the convention chairman. A listing of the top 50 MSO's. Where things stand on the FCC's effective competition rulemaking and the status of legislation on the Hill.

April 1 issue -What happened. Featuring the convention stories. The stories behind the stories. The events. A full recap of convention activity the way only Broadcasting can do it.

Deadline for materials: One week prior to publication date. Broadcasting ii Positioned for the next 60 years. Everybody talks about the weather, Now you can do something about it.

Throughout the world, improving forests. Trees and Certainly. But not without your 1988 was one of the warmest forests reduce heat -trapping support. For more information years on record. In fact, an CO2 build -up in the earth's on how you can help, write alarming increase in global atmosphere, shade and cool our Global ReLeaf, American Forestry temperatures has occurred over surroundings and help protect Assoc` the past 20 years. But instead the environment. And, by working Dept. of just talking about this serious where you live, you'll be doing environmental crisis, you can your part for Global ReLeaf. actually do something about it One of the goals of our Right now, you can join national campaign is to curb other Americans across the the greenhouse effect and global country in planting trees and warming. Can it be reached? You