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Former Graduate Advocates Controlled Curves Gertrude E Volume 17 Article 9 Number 7 The Iowa Homemaker vol.17, no.7 1937 Former Graduate Advocates Controlled Curves Gertrude E. Hendriks Iowa State College Follow this and additional works at: http://lib.dr.iastate.edu/homemaker Part of the Home Economics Commons Recommended Citation Hendriks, Gertrude E. (1937) "Former Graduate Advocates Controlled Curves," The Iowa Homemaker: Vol. 17 : No. 7 , Article 9. Available at: http://lib.dr.iastate.edu/homemaker/vol17/iss7/9 This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted for inclusion in The oI wa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. Former Graduate Advocates Follow the crowd After the­ Show Game Controlled Curves Dance to the CAMPUS by Gertrude Hendriks '34 or IOWA CAFE ON WELCH 'TIS said variety is the spice of life, -Booths and Music- and variety it is that's made my job as assistant advertising mana­ ger of The Formfit Company, one of the three top corset houses in the country, Dessert Course the interesting one it has proven. Rare Month after mouth you fed me a diet is the day, even now after two years on Ul the job, that doesn't bring up a new Consisting of blarney and kisses. books in which are illustrated and de­ I'm ready now to have my dessert problem, something a bit different. Mayhaps it is a formal presentation of scribed outstanding members of the line, Of sterling and pottery dishes! price lists showing in detail every num­ -by Ronny Ronningen the season's new line which means far more than getting together a handful of ber in the line, Ad Plans for dealer's use beauties, having them step into a girdle, with suggestions for getting best returns fasten on a brassiere and parade. Inci­ on every dollar spent on advertising or dentally, corset models are the hardest promotion, mailing pieces like the little models to get. Even before the show folder the salesperson tucked into your goes on there are fittings, arrangement package this afternoon when you were of appearance, programs, narrator's shopping, or which came along in the script, and quite often complete re­ envelope with the monthly statement hearsals, especially when the show is from your favorite charge account, spe­ a big one and the presentaiton a bit un­ cial copy, radio or style show scripts usual, as ours have sometimes been with for account's own individual use, etc., the models narrating their own show in Etc. Each of these "copy assignments" rep­ verse. resents much more than just writing the Or possibly it's detailed plans for a copy. Consider, for instance, the thou­ dinner to be served in our show rooms, which means engaging a caterer who sand and one details that go on behind r.cenes before that little "A Thrill for can turn out a real meal, tasty food, at­ You" folder was slipped into your pack­ tractive and piping hot without the usual age or your monthly statement. The kitchen equipment. theme, "A Thrill for You," was con­ One of the most interesting bits of ceived and approved. Selecting the variety-a bit from which much else has merchandise to be pictured, working developed-came when, voicing aloud with the artist on layout retails, making that I felt we could improve the instruc­ sure that she did not misconstrue the tion material for The Formfit School of original idea and writing the copy fol­ Modern Corsetry, I got myself the job lowed. Here's where most persons think of writing a text book. "Fitting, Selling, the job ends! Actually it only begins. Managing" is the result, and it has, since Decisions must be made as to the its publication a year ago, been used as number of folds and size of the folder, the text in 13 schools meeting in cities the number of colors the job to be run from Los Angeles to New York, Minne­ in, the kind of paper to be used, the apolis to Dallas. The Formfit School of quantity to be printed and other pro­ Modern Corsetry has come to be recog­ duction details. Then competitive bids Hannunt~s nized as an institution offering intensive must be gotten from various printing Women's Ready-to-Wear training in fitting and selling corsets. The houses and after consideration and many details that go into making of each consultation we decide what printer Headquarters School come under my direction-from gets the job. for sending out original invitations to offer­ From then on, I work directly with Belle-Sharmeer ing congratulations to those receiving the printer on all details of production. Stocking diplomas which, incidentally, are award­ The booklets finished, they cannot be ed only to those who have attended each forgotten as "completed" for as Form­ Brev - for Short session and successfully passed the final fits accounts throughout the United Modite -for Medium exam. States and from Alaska to South Africa Duchess - for Tall But you ask, "What is an advertising order copies of "A Thrill for You" to dis­ Priced- 1.00 - 1.15 - 1.35 - 1.65 job without copy writing?" There's a tribute in their stores, the specified nice seasoning of that, too-copy for o.uantities must be imprinted with the New Spring Shades Forrnfit's own national ads which appear name and address of the dealer. -Now Ready- in rotogravure sections of the leading Yes, my job is one of countless details metropolitan newspapers, retail ads in as many different fields, but to me it which we supply to our dealers, style is interesting-variety makes it so! 14 February, 1938 .
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