Healthcare COVID-19 Infographic 3 V2 4.24 V2

THE IMPACT OF COVID-19 CONSUMER AWARENESS, PRECAUTIONS, AND BEHAVIORS

In March 2020, Burke conducted a survey to better understand the impact of novel coronavirus (COVID-19). The following outlines how COVID-19 is aecting day-to-day life in America.

AWARENESS As of late March, this study determined that less than 1% of respondents had an immediate family member diagnosed with COVID-19, or had themselves been diagnosed. In fact, 90% do not personally know anyone diagnosed with the virus. Despite this limited ﬁrsthand experience, most still consider themselves to be highly informed about COVID-19.

WHO FEELS INFORMED? WHO FEELS CONCERNED? THOSE LOCATED IN REGIONS WITH MORE “HIGH-RISK” OVERALL, PEOPLE FEEL MORE CONCERNED COVID-19 CASES OVERALL TEND TO BE INDIVIDUALS ARE THAT A FAMILY MEMBER WILL CONTRACT MORE CONCERNED. NOT MUCH MORE OF CONSUMERS FEEL THE VIRUS OVER THEMSELVES. % Concerned about personally contracting COVID-19 CONCERNED ABOUT “HIGHLY INFORMED” GETTING THE VIRUS 65% ABOUT COVID-19. THAN THOSE LESS

AT RISK.

47% % Concerned OF ALL PEOPLE ARE 34% NORTHEAST CONCERNED THEY WILL 42% MIDWEST 39% CONTRACT THE VIRUS. WEST OF “HIGH-RISK” 42% 36% INDIVIDUALS FEEL 36% “HIGHLY INFORMED”. 72% SOUTH (VS. 59% NOT “HIGH-RISK”) Concern is greater (45%) amongst those who High-Risk Other feel “highly informed”.

This category includes older people and those with compromised health. WOMEN ARE MORE CONCERNED ABOUT CONTRACTING THE VIRUS THAN MEN, EVEN THOUGH MEN SEEM TO BE AT A HIGHER RISK. OF ALL PEOPLE ARE % Concerned CONCERNED A FAMILY “From Italy we're seeing another concerning trend. 56% MEMBER WILL GET IT. That the mortality in males seems to be twice in PERCEPTIONS OF BEING “HIGHLY INFORMED” 45% ALSO INCREASE WITH AGE. 32% every age group of females.” % Feeling highly informed Dr. Deborah Birx 76% Concern here is also greater for those feeling White House Coronavirus Response Coordinator 65% 71% highly informed (63%). Female 60% Male 58% 57% SOURCE: https://www.cnn.com/2020/03/24/health/coronavirus-gender-mortality-intl/index.html

18-24 25-34 35-44 45-54 55-64 65+ Inﬂuencers across the board should continue to emphasize staying home, as well as the fact that even STAY though younger people face a better prognosis, they can still spread the virus to more vulnerable loved Age HOME ones (even if asymptomatic).

SOURCE: March 2020 Burke, Inc. Omnibus Study

In March 2020, Burke conducted a survey to better understand the impact of novel coronavirus (COVID-19). The following outlines how COVID-19 is aecting day-to-day life in America.

BEHAVIORS (IF POTENTIALLY INFECTED) PRECAUTIONS If they experienced fever, cough, or shortness of breath and suspect they The Center for Disease Control (CDC) has set speciﬁc guidelines for staying may have the virus, 3 in 4 respondents would take appropriate actions well, and actions to take when feeling ill. consistent with CDC guidelines, such as self-quarantine, calling their doctor’s oce, or scheduling a virtual visit. 1 in 4 would take an action that could put front line sta and other patients at higher risk of contracting the MANY ARE ABIDING BY FUNDAMENTAL CDC GUIDELINES, AND HAVE ALSO DONE novel coronavirus, such as going to their local emergency room, visiting an SOME PREP FOR STAYING AT HOME. urgent care facility, or going to their doctor’s oce or a retail clinic. SOURCE: https://www.cdc.gov/coronavirus/2019-ncov/index.html

93% 93% INCIDENCE OF CDC ADVISABLE BEHAVIORS 91% 91% 88% 53% Would self-quarantine to see whether People with higher annual house- symptoms improve or get worse hold incomes ($75k+) are most likely to schedule a video or virtual Would call their Primary Care visit with a healthcare professional. Sneeze/cough Minimize Limit physical Frequently Have an 51% Physician’s oce into a tissue interaction contact to wash hands adequate or elbow with people immediate or use hand stock of food, Would schedule a video or virtual visit 16% with a healthcare professional family sanitizer supplies, and More women than men would visit medicines the Emergency Room (12%). INCIDENCE OF NON-ADVISABLE BEHAVIORS HOWEVER, FEW PEOPLE AT THIS POINT SURPRISINGLY, THOSE NOT DEEMED HAVE CREATED A STRATEGIC PLAN OF HIGH-RISK ARE JUST AS LIKELY AS 9% Visit their local Emergency Room People in the West are the least likely ACTION RELATED TO COVID-19. “HIGH-RISK” INDIVIDUALS TO HAVE to go to the Emergency Room (5%). CREATED A PLAN. Have identiﬁed a room for 9% Visit an Urgent Care facility 33% infected household members Have identiﬁed a room for infected household members More high-risk individuals would Have created a household 9% Visit their Primary Care Physician’s oce call their primary care provider 29% High-Risk32% Other 34% plan of action for the virus (63%), especially those 65+. Have created an emergency 25% contact list Have created an emergency contact list Have discussed planning High-Risk25% Other 26% OVERARCHING THOUGHTS 18% with neighbors Healthcare providers should continue to reinforce correct behaviors among those who are less informed to help prevent further spread.

SOURCE: March 2020 Burke, Inc. Omnibus Study

© 2020 BURKE, ALL RIGHTS RESERVED. THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOR In March 2020, Burke conducted a survey to better understand the impact of novel coronavirus (COVID-19). COVID-19 has undoubtedly impacted consumer behavior out of the gate. Some suspect behaviors could be impacted permanently, while others hypothesize we will quickly get back to many “pre-COVID” patterns when the veil has lifted. No matter the outlook, all are curious to understand what will be the “new normal.”

ECONOMIC CONCERNS CURRENTLY OUTPACE HEALTH CONCERNS. THE COVID-19 OUTBREAK IS EXPECTED TO HAVE A SIGNIFICANT IMPACT ON INDIVIDUAL BEHAVIORS INTO THE FORESEEABLE FUTURE. Economic concern Health concern Continue to practice 92% 71% 70% social distancing Hold o on a large 65% planned purchase 70% 56% 55% 55% Avoid/Wait on 89% 42% 39% future travel plans Household income will be limited 63% Increase amount of 88% time spent at home More non-food orders made by online means 46% U.S. Global Local Family High-risk Community E ect on Getting Limit spending 75% for me/my household economic economic economic member family health U.S. it myself More food orders impact impact impact getting it getting it impact elections Limited future time made by online means 44% at work or school 75% There is concern for what exactly will change and for how long. As we continue to live with restrictions, many economic realities will also emerge. USE OF TECHNOLOGY IS INCREASING DRAMATICALLY ACROSS THE BOARD. Streaming services are projecting the highest increase, though video is also making strides due to facilitating remote communication between family, friends and coworkers.

COVID-19 IS ALREADY AFFECTING SOME AREAS OF THE ECONOMY, % WHO HAVE INCREASED USAGE ALTHOUGH POSSIBLY NOT AS MANY AS ONE MIGHT THINK. Advancements in technology plus Streaming TV shows, movies, a forced need are also changing Some suspect consumer behaviors could be impacted permanently, while others 53% etc. on devices at home the healthcare industry. Research hypothesize we will quickly get back to many “pre-COVID” behavior patterns. Using video chat (e.g., shows a signiﬁcant increase in willingness HERE IS WHAT WE ARE SEEING TODAY: 38% FaceTime, Skype) to stay in to use telehealth services, which could touch with family or friends become a “new normal” behavior. The of people report their ordering of people report increasing their Participating in video meetings time is ripe for healthcare to invest in take-out/curbside options at amount of non-food purchases 46% 46% 36% via video (e.g., Microsoft digital tools and keep momentum going. local restaurants is up, with the online, with the most residing in Teams, Zoom) Northeast trailing other regions. the Northeast. 48% Pre-ordering food online/by app WILLINGNESS TO 33% 32% from a restaurant for pickup USE TELEHEALTH West 50% Northeast 53% SERVICES 32% 24% Streaming at-home workouts Midwest 49% South 48% or exercise classes Feb’20 Mar’20

South 46% Midwest 42% OVERARCHING THOUGHTS Northeast 37% West 42% We will likely see higher spending on products and services consumers can access without leaving their homes. For example, business travel and traditional schooling will likely be impacted by the surge of teleconferencing options and non-traditional instruction approaches. SOURCE: March 2020 Burke, Inc. Omnibus Study

© 2020 BURKE, ALL RIGHTS RESERVED. THE IMPACT OF COVID-19 PERCEPTIONS OF LEADERSHIP AND ECONOMIC EFFECTS In March 2020, Burke conducted a survey to better understand the impact of novel coronavirus (COVID-19). The following outlines how COVID-19 is a ecting day-to-day life in America.

MOST PEOPLE ARE ONLY MODERATELY SATISFIED WITH HOW DIFFERENT THERE ARE HIGH LEVELS OF CONCERN FOR COVID-19’S ECONOMIC IMPACT. GROUPS HAVE HANDLED THE PANDEMIC. Despite being less concerned overall with the impact on elections, a considerable amount The Media and Federal Government stand out among this group by garnering lower levels of people are still concerned with the impact COVID-19 may have on U.S. elections. of satisfaction and higher levels of dissatisfaction. 71% 70% 65% HIGHLY SATISFIED 55% Overall, concern for the 48% 47% 46% 45% 42% economy at every level – 43% 42% 41% global, national, and local – 27% 23% outpaces concern for health and the national election. The Local State Health Local The Federal The U.S. Global Local Impact on E ect on Employers CDC Healthcare Gov. Insurers Gov. WHO Gov. Media economic economic economic community U.S. Community impact impact impact health elections 9% 5% 4% 8% 9% 7% 6% 25% 25% HIGHLY DISSATISFIED ACROSS THE BOARD, THOSE WHO FEEL MORE INFORMED ARE MORE CONCERNED ABOUT THE POTENTIAL IMPACTS.

LEVEL OF CONCERN FOR Highly Informed Moderately Informed COVID-19 IMPACT ON... 72% of people believe they are personally most responsible for protecting themselves from COVID-19. 13% consider the Federal Government most responsible. 43% 61% Community health 60% 75% SATISFACTION WITH STATE GOVERNMENT RESPONSE VARIES BY STATE*. Global economy Ohioans gave their state government remarkably high scores. Governor Mike DeWine and Director of Health, Dr. Amy Acton, took early, measured steps to ﬁght the outbreak. 67% 73% U.S. economy OH 81% TX 42% 58% 70% Local economy NY 56% CA 41% 32% 47% U.S. elections IL 54% VA 40% PA 53% OVERARCHING THOUGHTS FL 34% Given the volume of information to be consumed and the ever-changing landscape of this pandemic, consumers are more tuned in than normal. Consumers who feel more informed MA 44% on the pandemic and its impacts tend to think the pandemic will have multiple negative *NOTE: Small base size. Comparison only among states with 20+ respondents. effects on the economy, elections, and the community.

SOURCE: March 2020 Burke, Inc. Omnibus Study