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Why the Obama admin. is PRfirmcollects$200Kinthe 9 tight-lipped with the press. 13 fight against“Obamacare.”

Communications & new media July 2012 I Vol. 26 No. 7

Highlights from the 2012 TBEX travel conference Educating consumers to the THE TRAVEL ISSUE “safer” side of travel Why “experiences” trump destinations in 2012 When crisis threatens a

travel campaign July 2012 | www.odwyerpr.com Why PR pros need to “reinvent” America Julymagazine:Layout 1 7/2/12 1:43 PM Page 2 Julymagazine:Layout 1 7/2/12 1:43 PM Page 3 Julymagazine:Layout 1 7/2/12 1:43 PM Page 4

Vol. 26, No. 7 JuLY 2012

EDITORIAL TRAVEL AGENTS FIND NEW Republicans’ monkey wrench politics WAYS TO SAVE will come back to haunt them. Travel agent companies have evolved 6 17 into travel management companies PR PROS SHOULDN’T EDIT to bring volume discounts for travel. WIKIPEDIA PAGES A set of guidelines released in June EXPERIENCE TOPS DESTINA- by international PR groups offers a series8 of TION FOR TODAY’S TRAVELER proposed rules regarding how PR pros Today’s traveler demands more from a 10 should handle Wikipedia. 18 vacation than mere destinations or value, according to PR pros. PENTAGON BANS OWNER OF PR CONTRACTOR LOS ANGELES HOSTS BIGGEST The Department of Defense has EVER TRAVEL POWWOW banned the co-owner of a PR services 8firm 19 More than 6,000 travel officials and from handling military contracts after he industry pros met in Los Angeles for the confessed to a “misinformation campaign.” travel industry’s premier tradeshow.

OBAMA ADMIN. IS TIGHT PROFILES OF TRAVEL & ON PRESS INFORMATION TOURISM PR FIRMS 14 Seasoned members of the press 20 www.odwyerpr.com at a June conference said D.C. reporters9 RANKINGS OF TRAVEL & Daily, up-to-the-minute PR news have a hard time getting information from TOURISM PR FIRMS the Obama administration. 31 PEOPLE IN PR TRAVEL PROS SEEK TO REINVENT AMERICA More than 50% of Americans will WASHINGTON REPORT travel domestically this year, leading10 PR pros on a quest to reinvent the American heartland. 36 COLUMNS CRC COLLECTS $2OOK TO FIGHT “OBAMACARE” PROFESSIONAL DEVELOPMENT A D.C.-based PR firm has received 32 Fraser Seitel more than $200,000 from a conservative11 think tank to combat Obama’s historic FINANCIAL MANAGEMENT healthcare rehaul. 33 Richard Goldstein GUEST COLUMN WHEN CRISIS THREATENS 34 Joseph Honick A TRAVEL PR CAMPAIGN Natural disasters and political unrest can undo the hard work PR 12 PR BUYER’S GUIDE pros put into a travel campaign overnight. 38 EDITORIAL CALENDAR 2012 TRAVEL CONFERENCE January: Crisis Comms. / Buyer’s Guide July: Travel & Tourism LAUDS TRAVEL BLOGS February: Environmental & P.A. August: Financial/I.R. The 2012 TBEX conference in the Rocky Mountains brought travel PR pros14 and March: Food & Beverage September: Beauty & Fashion bloggers together for three days of network- April: Broadcast & Social Media October: Healthcare & Medical ing and celebration. May: PR Firm Rankings November: High-Tech June: Global & Multicultural December: Entertainment & Sports EDUCATING CONSUMERS TO TRAVEL’S “SAFE” SIDE ADVERTISERS Sales of travel insurance have risen16 Finn Partners...... 5 Omega World Travel...... 23 steadily in recent years. Unfortunately for KEF Media...... 3 Ogilvy...... BACK COVER PR professionals, this needed product poses a challenge because it lacks the allure of Log-On...... 27 Premiere TV...... 11 other travel amenities. Lou Hammond & Associates...... 7 Ruder Finn...... 13 NAPS...... INSIDE COVER TV Access...... 33

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EDITORIAL “Monkey wrench” politics will haunt Republicans

n June, House Republicans held Attorney General Eric Holder in contempt of EDITOR-IN-CHIEF Congress for allegedly failing to turn over documents relating to the ATF’s “Fast Jack O’Dwyer Iand Furious” operation. Simultaneously, they threw a collective tantrum over the [email protected] Supreme Court’s 5-4 decision to uphold the constitutionality of the Affordable Care Act’s power to tax U.S. citizens. The takeaway from these behaviors? Republicans ASSOCIATE PUBLISHER are growing desperate. Kevin McCauley We have less than five months to go until the 2012 Presidential election and, big [email protected] surprise, our economy still stinks. The difference now is Americans are beginning to EDITOR point the blame in the right place. Jon Gingerich Partisan railroading has always been an integral part of U.S. politics, but [email protected] Congressional Republicans have managed to take the concept to brave new frontiers. Several years ago, Senate Minority Leader Mitch McConnell famously said “the sin- SENIOR EDITOR gle most important thing we want to achieve is for President Obama to be a one-term Greg Hazley president.” You have to hand it to him: he’s been true to his word. [email protected] By their own admissions, Republicans have sabotaged the Presidential administra- tion during the worst recession in modern American history. They’ve deliberately CONTRIBUTING EDITORS engaged in a coordinated, collusive effort to undermine any progress made by the John O’Dwyer current administration, bulldozing over bi-partisan policy that would add jobs for a Fraser Seitel chance to turn a political screw against the man in the White House. It’s a plan that’s Richard Goldstein practically criminal in its contempt, one that goes far beyond the pale of partisan pol- itics. Today’s Congressional Republicans are an economic goon squad, busting the wheels of the carriage and then blaming the driver for not going fast enough. They ADVERTISING SALES don’t want more jobs for Americans. At least not until after November (The Guardian John O’Dwyer Advertising Sales Manager writer Michael Cohen analyzed this very issue particularly well, in a June editorial [email protected] titled “Did Republicans Deliberately Crash the U.S. Economy?”). In the course of doing so, Congressional Republicans have revealed astounding hypocrisy. They derided the effectiveness of the recent stimulus, while they proposed their own stimulus a decade ago. They voted down every piece of job-creating legis- lation that’s come their way — even quintessentially conservative legislation like payroll tax cuts for the middle class. They derailed the “Buffett Rule” that would O’Dwyer’s is published monthly for $60.00 force the nation’s biggest earners to pay 30% of their income in taxes. They blocked a year ($7.00 for a single issue) by the a bill that would prevent interest rates on subsidized federal college loans from effec- J.R. O’Dwyer Co., Inc., tively doubling, from their current 3.4% interest rate to a whopping 6.8%. They 271 Madison Ave., New York, NY 10016. stalled a bill to increase Federal transportation funding, which would have given (212) 679-2471 thousands of Americans high-paying construction jobs. They shot down bi-partisan Fax (212) 683-2750. legislation that would have given states much-needed tax relief, resulting instead with hundreds of thousands of teachers, firefighters, librarians and police officers © Copyright 2012 being laid off. Now they’re crying foul over the constitutionality of the Affordable J.R. O’Dwyer Co., Inc. Care Act — a bill that was engineered after the current Republican nominee’s health- care re-haul in Massachusetts. Any victories under this rubric will be Pyrrhic. It’s akin to burning down your OTHER PUBLICATIONS & house because you don’t like the property taxes. They might not realize it now, but SERVICES: Republicans’ monkey wrenching will come back to haunt them. The fact is, the www.odwyerpr.com
breaking news, American people are becoming painfully aware of all this. A June Public Policy poll commentary, useful databases and more. asked Americans if they thought Republicans were intentionally stalling the econo- my. About half — 49% — said yes. Among moderates and independents the numbers Jack O’Dwyer’s Newsletter
An eight- were much higher — at 61%. A similar November poll in Florida by Suffolk page weekly with general PR news, media University found that even 34% of conservatives now believe Republicans are inten- appointments and placement opportunities. tionally stalling efforts to revive the economy. A June Daily Kos/SEIU poll found 55% of those polled now view the Republican Party negatively. Amazingly, O’Dwyer’s Directory of PR Firms
has listings of more than 1,850 PR firms through- Republicans have managed to amass an even worse reputation for themselves in 2012 out the U.S. and abroad. than they had at the end of 2008. These behaviors have sent a clear message to the American public: Republicans O’Dwyer’s PR Buyer’s Guide
lists 1,000+ want what’s best for Republicans, not what’s best for Americans. Besides the fact that products and services for the PR industry in 54 holding our economy hostage is an insidious idea, the very notion that there are categories. politicians who believe the “broken window fallacy” that the best way to improve our country is by destroying it will not be a concept forgotten in November.
jobs.odwyerpr.com
O’Dwyer’s online job center has help wanted ads and hosts — Jon Gingerich resume postings.

6 JULY 2012
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MEDIA REPORT PR groups: pros shouldn’t edit Wikipedia pages

PR professionals shouldn’t directly edit Wikipedia pages found that 60% of Wikipedia articles relating to their organization or clients, according to a set of about companies contain factual errors. guidelines released by four international PR groups in June. Wilson acknowledged the Facebook group, Corporate Representatives for By Greg Hazley Ethical Wikipedia Engagement, or CREWE — led by Edelman’s Phil Gomes and lobbying Wikipedia founder Jimmy of Australia collaborated with Wales to streamline onerous rules for cor- ed by the U.K.’s Chartered Institute Wikipedians on the project, which pro- recting or changing information on the site of PR, the group set out to provide duced a crowd-sourced, 19- — but said such policy changes L“clear and detailed advice” for PR page guidebook for PR pros will not be made quickly and pros seeking to engage the Wikipedia using Wikipedia. urged PR pros to respect the community. They recommend PR pros Where a Wikipedia article on “community workings” as they should suggest amendments to Wikipedia a client is perceived to be unfair stand now. content to so-called Wikipedians, the “edi- or erroneous, PR pros are urged The guidelines say PR pros are tors” who participate in the online infor- to engage with regular contribu- free to contribute Wikipedia arti- mation collective. tors on the article’s “talk page.” cles unrelated to their jobs and “The main theme of the guidance is If a request levied there is urged them to do so to learn how quite simple — where there is a clear con- ignored, the guidelines suggest the site works. flict of interest created by the relationship moving to the author’s talk page The project also backed the between the public relations professional and to continue through a series following definition of PR: and the subject of the Wikipedia entry, of quality controls designed by “Public relations is the discipline which such as a client or employer, they should Wikipedians. Legal threats are discour- looks after reputation, with the aim of not directly edit it,” said CIPR CEO Jane aged. “‘See you in court’ will not help you earning understanding and support and Wilson, noting Wikipedia is “one of the or a client. It can get you banned from influencing opinion and behavior. It is the most visited sources of information on the editing while the issue is referred to planned and sustained effort to establish Internet.” lawyers,” reads the guidelines. and maintain goodwill and mutual under- The Canadian PR Society, PR A study funded by the Arthur W. Page standing between an organization and its Consultants Association, and PR Institute Center at Penn State University in April publics.”  Pentagon bans co-owner of PR contractor The Department of Defense has banned the co-owner of a PR services firm from handling military contracts after he confessed ing some of the discussion forums opened and reproducing their previously pub- to a “misinformation campaign” targeting two reporters. lished USA Today articles on them.” By Greg Hazley Chidiac denied his work was a smear campaign, noting the blogs registered February that the company’s work on a under his name were all clearly marked amille Chidiac, who co-founded $145 million, three-year pact was ineffec- “unofficial fan site”, were not “fake web- and controls a 49% stake in Leonie tive, questioned its limited military experi- sites” and were not intended to “smear, CIndustries, was added to the ence, and that it owed at least $4 million in mislead or misinform anyone.” Excluded Parties List of individuals and federal taxes, which has since been paid. “Following USA Today’s release of a companies barred from working federal USA Today also reported that its writers new article falsely claiming a ‘smear cam- contracts, effective May 30. were targeted with an online smear cam- paign’ had been instituted against its jour- Leonie handles information and PR paign after reporting on the company. nalists, I had the blogs audited and then operations for the military in Afghanistan Members of Congress expressed con- removed so that there would be no conse- and has worked with the U.S. government cern and threatened to withhold Pentagon quences to Leonie for something I did per- since 2004. PR funds in the wake of the allegations, sonally,” he said. “Mr. Chidiac’s placement on the EPL sparking a Pentagon investigation. The company stressed he resigned as an relates to him as an individual,” Leonie, Chidiac, who works with Phalanx PR, employee in 2008 and acted on his own, which has worked with Patton Boggs amid confessed on May 24 to involvement in an though he still holds a 49% stake. the crisis, said in a statement June 20. online “misinformation” campaign, fol- Leonie, which said it has earned high “Leonie has not been placed on the EPL, lowing an internal probe. marks by the government for its previous and the government has not indicated that “Some of the positive and negative work and has been audited on several Leonie has done anything that would war- comments made about these two journal- occasions, said Chidiac is “being removed rant placement on the list.” ists’ articles were written on blogs that I as an owner of the company,” although as Two USA Today reporters, Tom Vanden had registered under my name,” said of June 20 that process is not yet complet- Brook and Ray Locker, reported in Chidiac. “I take full responsibility for hav- ed. 

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Press: Obama admin. is tightest ever on information

New York Times Executive Editor Jill Abramson, addressing the Investigative Reporters & Editors conference in Boston June 16, said D.C. reporters have told her the Obama administration is the worst ever in terms of withholding information and blocking investigations. By Jack O’Dwyer

described “serious investigative report- “ everal reporters who have covered ing” as the defining attribute of good national security in Washington reporting and said it has never been Sfor decades have told me that the more important. environment has never been tougher nor Lawyers: sources can’t be protected information harder to dislodge,” she Adding to reporters’ fears of legal New York Times Executive Editor Jill said, adding that an NYT reporter “told attacks were statements by two lawyers at Abramson speaks at the June 16 Investigative me the environment in Washington has an IRE legal panel to the effect that courts Reporters & Editors conference. never been more hostile to reporters.” will not support claims of “confidentiali- As an indication of the administra- ty” for news sources. Attendance at the to Republican candidate Michelle tion’s tough approach, Abramson noted conference was more than 1,000. Bachmann. He pursued her into a parking it has six prosecutions underway involv- Andy Siegel, VP and Assistant General lot repeatedly asking whether she had ing leaks as barred by the 1917 counsel at CBS, said, “Think twice about missed a House vote due to a migraine Espionage Act, which she said is double promising absolute confidentiality. You headache. such actions in all other previous admin- can silhouette someone or mask their face, Time’s Swampland blog said that two istrations. which helps. However, if it gets into court men “pounced on him, grabbing and push- People “fear legal retribution for even and you protect the source, the court can ing him multiple times.” Ross broke away talking to reporters” and “reporters fear rule you don’t have a source. The best bet and repeated his question to Bachmann being hit with subpoenas or even prose- is to get two sources.” but was again ignored. Ross, asked if had cuted themselves,” she said. Steve Chung, lawyer for ever been treated so roughly, told Time, “A Abramson cited the prosecution of NBCUniversal, said, “There is really no few times, mostly by Mafia people.” Thomas Drake as an example of the type way to protect sources. Reporters should Confronted with legal threats, smaller of legal attack that has a “chilling effect” state right up front what they are willing to publishers and individual reporters often on news sources. do for a source.” have no recourse but to cave. The freefall Drake, an Air Force veteran charged Ross tells of lawyers in newsroom of ad and subscription revenues have cost with illegally keeping classified docu- Brian Ross, Chief Investigative tens of thousands of reporters their jobs. ments, lying and obstructing justice, Reporter for ABC News and a 40-year The New York Financial Writers Assn. faced 35 years in prison. He and others news veteran, described the growing currently lists 97 members as “free- had criticized the “Trailblazer” National power of lawyers in the newsroom at the lancers,” a category that did not exist a few Security Agency project that was to have panel called “Sue me: dealing with the years ago. They don’t have corporate analyzed worldwide data. The critics threat of legal action.” sugar daddies to fight their legal battles. thought a much cheaper program was Ross noted he has won 13 Emmys for What does a small publisher do when better. outstanding work but also has had “13 confronted with legal threats is a question Drake pleaded guilty to one charge of lawsuits against me.” He added that when that was not addressed based on reports unauthorized use of a government com- he started out as a reporter “lawyers we have received thus far on the panel. puter in June 2011. weren’t even allowed in the newsroom but Smaller publishers may find the cost of Abramson described NYT’s battles to that has changed.” dealing with a lawsuit prohibitive. obtain information and said reports pub- One of the suits he was no doubt refer- Tight-lipped federal government PA lished in the paper had never endangered ring was the action against ABC News in officers were criticized this year by John national security. the 1990s when two ABC reporters posed Ensslin, President of the Society of Self-censorship by the paper of what it as Food Lion reporters and videotaped Professional Journalists, who said a survey knew about the 1961 planned “Bay of alleged unsanitary practices with cameras of 146 D.C. reporters found that seven of Pigs” invasion of Cuba was harmful to hidden in wigs. ten were dissatisfied with government dis- the U.S., she noted. President Kennedy Food Lion was awarded $5.5 million by closure practices. later told NYT columnist “Scotty” a jury in 1997 but this was later reduced to Abramson spent most of a 16-minute Reston that he would have called off the $316,000. The verdict was then over- talk extolling NYT coverage and saying invasion if the paper had printed what it turned by the U.S. Court of Appeals which all departments were now in an investiga- knew, she said. said ABC was wrong but Food Lion had tive mode. Although NYT reporters pep- Abramson, describing numerous NYT been unable to show it had been directly per sources with questions, Abramson investigative stories, said “all desks” at injured by the ABC reports. took none herself. The conference was the paper are charged with doing inves- Ross’s combative style was in evidence hosted by the Boston Globe, a subsidiary tigations — from sports to science. She last year when he got roughed up by aides of NYT. 

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FEATURE Travel communications seeks to reinvent America Americans are still in love with the heartland, a fact that reveals ongoing opportunities for the domestic travel and tourism industry. However, PR pros working with themes of Americana are presented with a new challenge: of reinventing the “familiar” destination. By Lou Rena Hammond

charming towns and vibrant ith more than 50% of river cities and exploring Americans seeking to travel historic ports of call like Wdomestically this year, the New Orleans, Natchez, time is right to re-introduce the country to Mark Twain’s Hannibal, its 313+ million residents. Louisville and Chattanooga, But what are their interests? Can these they also had the opportuni- travelers get beyond the big cities and dis- ty to interact with local resi- cover the real gems of America? dents, many of whose fami- Statistics illustrate that a leader in this lies have been living in the tourism sector is cultural heritage. A recent area for generations. American Express report finds 42% of For example, Rose travelers claim they’re seeking cultural Temple of the Pilgrimage The American Queen’s return to the waterways had the press experiences. More than 20% desire to Garden Club in Natchez, designating 2012 as the “Year of the River.” learn while on vacations, mainly through Mississippi, captivates museums and historical sites. These cul- guests during excursions of tural heritage tourists also travel more fre- her hometown, sharing sto- quently than others, taking five trips per ries of antebellum homes, 90% of bookings. The American Queen year versus three for other types of travel- including Longwood and Stanton Hall. visited 11 markets in cities that included ers. Additionally, they spend 25% more on Another Natchez native, Chef Regina New York, Chicago, Los Angeles and San vacation than their counterparts. Charboneau, was appointed as American Francisco to introduce the product to A large number of these cultural her- Queen’s culinary directory. Her dishes are 1,800 qualified agents. They enjoyed itage tourists are baby boomers seeking reflective of the bountiful regions the ves- luncheons inspired by American Queen’s experiential travel opportunities. sel explored, from an abundance of sus- culinary offerings while being immersed According to AARP, the 45-plus popula- tainable fish, seafood and artisan cheeses. in the vessel’s overall experience, enter- tion represents a significant market oppor- Build buzz through beat writers tainment and itineraries. tunity for the travel industry. More and Once the stories had been uncovered, it The road show also served as a way to more boomers are retiring each year and was time to present them to the press. engage regional media in the American they have a strong desire to use their new- While clients often have visions of big Queen experience. In fact, 51 members of found freedom by traveling and exploring, beautiful features stories in the New York the press attended the road shows. As a especially domestically. Baby boomers are Times, USA Today and appearances on result of one event, the San Francisco willing to spend more money on authentic CNN during the pre-launch phase of a Chronicle travel editor was inspired to and memorable travel experiences. campaign, it is the loyal travel trade writ- declare 2012 to be the “Year of the River,” Showcase authentic experiences ers and beat reporters who build the initial in a story titled “Cruising Industry Rides The American Queen steamboat was buzz. These loyalists received the first New Wave as Demand Grows.” This arti- originally built in 1995. It was pulled from interviews with the American Queen’s cle was syndicated across the country and service three years ago when its owner executives and were the first to tour the made the phones ring in the company’s went bankrupt. However, in 2011 a group vessel during its refurbishment. reservation department. of cruise executives came together to They also had the chance to tour Measuring success bring the 418-foot vessel back to life. American Queen ports of call. This gave In the first 120 days of business (prior to At the moment, the American Queen is them the rare opportunity to interact with the launch), the American Queen booked the only authentic paddlewheel steamboat local residents operating the town’s $20 million in business, equating to 40% offering overnight voyages. Public rela- antique shops and restaurants and experi- of total capacity for the entire year. In tions efforts needed to focus on the nostal- ence historical sites first hand. eight months of public relations efforts, gia and tradition of steamboating itself and According to a top national newspaper coverage — including feature stories in inspire the media to take a fresh look at the journalist, “the American Queen story was The New York Times and USA Today — United States and what it has to offer to on our cruise beat writer’s radar and he exceeds a reach of 332 million with an today’s traveler — from its “amber waves convinced the editor it was a story we had advertising rate value of more than $13.5 of grain” and “purple mountain majesties” to cover as a large feature down the road.” million. This does not take into account to the history, heritage and culture found Produce a cultural road show the value-added premium of third-party when cruising the Mississippi, Ohio and Just as a start-up company hits the road endorsement. To date, the American Tennessee Rivers. to visit banks and drum up support before Queen has produced more than $30 mil- Story ideas presented to the media need- an initial public offering (IPO), a travel lion in sales — and the phones have not ed to highlight authentic experiences that company can employ the road show strat- stopped ringing. travelers could have on the American egy as well. In the cruise business, the Lou Rena Hammond is Chairman and Queen. In addition to strolling through travel agent is responsible for generating Founder of Lou Hammond & Associates. 

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CRC collects $200,000-plus to fight “Obamacare”

A D.C.-based PR firm with a roster of Republican clients has ly required to disclose.” received more than $200,000 to promote the National NFIB’s legal center received a $2 million contribution in 2011 and shelled Federation of Independent Business’ lawsuit against out $1.2 million to Jones Day for legal President Obama’s 2010 heathcare reform legislation, which expenses, $401,756 to attorney Randy was recently upheld by the Supreme Court. Barnett and $203,701 to CRC for PR duties. By Kevin McCauley “These combined expenses of more than $1.8 million for legal and PR work represent a major expansion of the ormerly known as Creative reported to the IRS, they are not Center’s mission and were funded by a Response Concepts, PR firm CRC required to be made public. As a conse- few high-dollar donations, not by a Freceived $203,701 in 2011 from quence, no one outside the IRS — spontaneous outpouring of member- the National Federation of Independent including the Supreme Court — knows driven contributions,” according to Business, which sued the federal gov- where this money comes from.” Grijavla’s letter. ernment to repeal “Obamacare,” He wants the IRS to change the dis- Headquartered in Alexandria, VA, according to a June 21 letter from Rep. closure rules to require tax-exempt other CRC clients have included Raul Grijalva (D-Ariz.) to Douglas groups to publicize contributions and Parents Television Council, EverBank, Shulman, Internal Revenue Service expenditures of more than $25,000. AgustaWestland, AT&T, Simon & Commissioner. Grijalva, Co-Chair of the Schuster, Universal Studios, Viacom The NFIB is bankrolled by Karl Congressional Progressive Caucus, and the Walt Disney Company. Rove’s Crossroads GPS political advo- believes NFIB is “acting on behalf of CRC is remembered for past work on cacy group, which gave the group a $3.7 the wealthy interests that do not speak behalf of the Swift Boat Veterans for million donation. Crossroads was No. 1 for the small business community.” Truth, which trashed Massachusetts contributor, but NFIB received nine NFIB communications director Jean Senator John Kerry’s Vietnam service; other six-figure contributions from Card told the Daily Caller that her Regnery Publishing’s “The Case unknown sources. group is “not sure why the Progressive Against Barack Obama,” and Discovery The Congressman wrote in his letter: Caucus thinks that they can compel us Institute’s promotion of “intelligent “While the sources of these grants are to disclose things that we are not legal- design” as an option to evolution. 

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FEATURE When crisis threatens a travel campaign Evaluating crisis communications within the travel, tourism and hospitality industries takes PR pro- fessionals through a maze of difficult situations that must be properly — and quickly — resolved. It only takes an instant for a crisis to occur, derailing marketing campaigns and destroying plans for those immediately affected. While the public begins looking for answers, a crisis communications team must face the situation and resolve the immediate effects while preparing for its aftermath. By D.M. Banks

a decade ago, continuing to overcome on all specials, contests, announcements n times of crisis, it’s up to the PR pro- this history is a major focus of their and crisis situations. Real-time social fessional to convince the public that tourism efforts. In these cases, being able media is becoming a very powerful tool Ithings are never as horrific as other to “celebrate” new hotels, resorts and for brands; allowing for instant notifica- media outlets may lead them to believe. attractions, as well as additional flight tions and solutions. Brands such as Both natural and manmade disasters can services and ports of call for cruise lines hotels and airlines are big fans of this destroy a destination: earthquakes, fires, is the best way to help build strong direct connection with the public to pro- tornadoes, hurricanes, bomb attacks and tourism for a region or city. vide the day-to-day associations and outbreaks are all among the list of prob- The definition of crisis continues to assistance, while also being available lems that can overturn the industry with- grow with today’s technology, and brands during any crisis situation where they in minutes. These leave vacationers and must collaborate with their public rela- must quickly distribute information and locals alike scrambling to evacuate, tions representatives to have both a team updates. causing major problems for airlines, and plan in place before the crisis actually So, how can you best approach the hotels, rental car companies and entire occurs. Of course, this includes the tasks aftereffects of a crisis? Begin with the transportation systems. As a PR profes- of choosing the spokesperson who will standard protocol of having your dedicat- sional assigned to oversee crisis commu- become the “voice” representing the ed spokesperson become the “voice” of nications efforts, you become the direct client, determining the target audience your client by providing the media with contact to the media, your client and and electing when to begin the plan of the up-to-date details, while working many others — and are expected to be action. In addition to overseeing external with the internal team to follow through versed in both the problem and the best communications, it’s vital to also properly with the crisis management plan to stay solution. It’s no easy task. In some cases, approach the internal communications unified and regain control. Next, look for it’s next to impossible. sector to keep all parties updated and con- additional ways to reach your audience While natural disasters certainly can’t nected at all times. and make personal connections. I know be avoided, the way in which the circum- Crisis will always include situations it’s been said a million times, but “visu- stances are handled can greatly benefit such as political unrest and natural disas- als are worth a thousand words” — the brands. We see this on a yearly basis with ters, but now also involve the negative power of video and photos are absolute- destinations affected by hurricanes and effects that have been introduced with ly priceless when marketing a product, tornadoes; and more recent catastrophes today’s technology: bad reviews, negative service or destination. It’s always helpful such as the oil spill in the Gulf and the comments and smear campaigns top the to include a “newsfeed” on the website’s earthquake and tsunami in Japan. These list. Conveniences like the Internet and homepage to provide updated informa- are monumental tragedies that can take social media have been priceless for the tion, as well as reaching out to years before the industry begins to see travel and tourism industries in helping to clients/guests and media via the social improvements. In the case of the Gulf, grow brand awareness across borders with media outlets. Having the spokesperson many of the destinations that were not ease. The flip side has been the short and and testimonial videos highlight the pos- directly affected quickly uploaded videos long term effects of negative comments itive points while including videos and and photos to their website and social made through social networks, and more photos to validate these claims will go a media accounts to convince tourists that detrimental, cyber attacks. very long way in winning back your they were sincerely open for business. Ongoing discussion continues to be the audience. Making this direct connection Big budget commercials, amateur photos best option when it comes to approaching with the public while being honest and and videos have all been utilized to off- negative comments made online regard- forthcoming typically results in immedi- set the negative media in an effort to con- ing hotels, airlines, tour operators and ate and long-term loyalty. vince tourists to return to these destina- restaurants. Almost unanimously, it’s best Crisis communications and manage- tions. to simply “not act” when it comes to the ment is certainly not a glamorous part of There will never be anything that can average negative comments and reviews. the public relations industry, but incredi- turn around tourism for a war-torn region Social media has been a great way to con- bly vital to the success of any brand. Like or make travelers want to visit a region in nect with clients, and when properly uti- every public relations and marketing the middle of political turmoil. Even a lized, can help offset this negativity, while endeavor, taking the time to formulate beautiful destination such as Fiji, com- also enhancing the brand. and execute a well-laid plan of attack plete with luxury resorts and activities, is The wider presence and larger follow- will result in the best possible outcome still trying to overcome a history filled ing you create through social media out- for you and your client. with governmental problems. Even with lets, the more connected you become D.M. Banks is a freelance travel writer the last major action being resolved over with clients while keeping them updated and Director at DMB Public Relations. 

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When crisis threatens a travel campaign Julymagazine:Layout 1 7/2/12 1:43 PM Page 14

REPORT Travel conference focuses on blogger influence The 2012 Travel Blog Exchange conference (TBEX), held June 15-17, brought more than 700 travel industry experts, PR pros and members of the travel blogging community to the Rocky Mountain resort town of Keystone, CO. For three days of workshops, seminars, speakers and parties, professionals celebrated social media’s growing influence on the travel industry. By Carla Marie Rupp & Larry Eugene Rupp

Denver Art Museum. resented by BlogWorld, with spon- Bloggers who toured sorships from Vail Resorts, the museums were joined PVisit Denver Convention & by many more bloggers Visitors Bureau, the 4th annual TBEX and publicists at the conference was the largest yet. Held at Wyncoop Brewery in the Keystone Resort & Convention LoDo (Lower Denver’s Center, the industry travel event yielded popular old warehouse considerable evidence that blogging’s district made into influence on the travel world is at an all- trendy bars, clubs, time high. cafes and shops), the “It’s a serious voice and a growing setting for beer tasting influence,” said Gayle Conran, President from numerous micro- of New York-based Conran PR, which breweries of Colorado represents travel clients. Conran came to and food, all arranged Colorado specifically to promote client by Visit Denver. A view of the Rockies from the deck of the Keystone Lodge in Lake Geneva Region, in Switzerland. “Speed dating” a hit Keystone Colorado, which hosted the 2012 TBEX conference. “The energy at this conference rein- Travel PR staffers Photo by Jenny McIver of www.RTWin30days.com forces that influence. Travel blogging scrambled for the has been taken into the mainstream. It’s chance to network with a landmark moment, it’s been taken to a writers and vie for their new level.” attention. A “speed-dating” media mar- Expedia Vice President and General The internationally attended confer- ketplace event was included in the activ- Manager Joe Megibow spoke about var- ence drew not only public relations pros ities, where PR pros and journalists ious humanitarian campaigns and chari- from across the United States, but from could meet for eight-minute intervals table projects the company is currently countries as far away as Italy, the and exchange business cards and story involved in, including a new project at Dominican Republic, Canada, ideas. Water.org that brings wells to rural Haiti. Switzerland, Jordan and Croatia. Tables “This is my third TBEX, and the con- Expedia has now set up a program where were filled with PR pros eager to meet ference continues to grow and impress PR pros can work with bloggers togeth- with travel bloggers and tell them their me with the caliber of bloggers and er on these projects. Sponsors through stories. brands present. It’s valuable to our these projects have also been instrumen- Liane Carrascoso and Janine Jervis of clients and our agency to be here,” said tal in raising money for a school in the Jordan Tourism Board, North Jessica Parker, Account Supervisor at Cambodia, a village in India and America, found plenty of adventurous Weber Shandwick’s Travel and Lifestyle libraries in Zambia. travel bloggers excited about the division, and one of the many hands on “What it’s all about is making a differ- prospect of visiting Jordan. “I enjoy deck at the “speed dating” table. ence,” said Beth Whitman, Founder of talking with the bloggers,” said Not every blogger signed up for WanderTours. A video presentation Carrascoso. “It was the first experience “speed-dating.” Some simply chatted showed children and teachers happy we’ve had and we had a very positive with any of the PR communicators they about a new library in Zambia funded experience. We are definitely coming could find. through the work of Expedia, bloggers back to TBEX.” Expedia entertains, bring charity and their readers and publicists. Expedia Visit Denver executives, as well as Travel site giant Expedia held a mas- sent some bloggers to Zambia to partici- travel PR pros from around the state, sive presence at the TBEX conference, pate in the ribbon cutting at the new went all out in providing hospitality and and offered a popular social event. library, and bloggers told of their inde- plenty of local story ideas. Visit Denver Billed as Summer Shindig, it was com- scribable joy in being involved. arranged for bloggers to get acquainted plete with line dancers, a country west- Founders of Passports With Purpose with the city and each other in interest- ern band, ribs, chicken and brisket, include Debbie Dubrow, Whitman, ing group docent tours of three down- bucking bull rides, horseshoe and golf Michelle Duffy and Pam Mandel. town Denver museums: the History driving. Colorado wineries and the Mandel loves cupcakes, so bloggers Center of Colorado, the fairly new state’s array of microbreweries provided could eat all the cupcakes they wanted Clyfford Still (a legendary painter) refreshments at the complete “cowboy” on the last day’s conference in the large Museum, and a fashion-filled exhibit of event on the night before the last day of Continued on next page the work of Ives Saint Laurent at the speakers and educational seminars. 

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networking room to thank them for sup- nomadic couple.” They porting the charity. The delicious, color- met at TBEX two years ful cupcakes (many eaten during speed- ago, kept in touch, trav- dating sessions to meet publicists, along eled together at times, with coffee), were made courtesy of and got married this year, Keystone Resorts and Chef Ned. just in time for TBEX “Instant PR” on Road Rally ’12. After a fun, fact-filled and interactive According to Yoder: pre-conference, a “Road Rally” was held “TBEX is great for pick- on June 15, where PR professionals rode ing up ‘dudes,’ well seri- in vans with travel bloggers as they vis- ously, we love the con- ited scenic locations in the area, in an ferences for meeting our attempt to acquaint bloggers with local friends, making new Colorado hotspots and promote Denver- contacts and planning area attractions. our trips and each of our Travel writer and author Christopher Baker speaks at the clos- Stops included the Denver Zoo, with story ideas for our ing keynote speach at the 2012 TBEX conference. its new Toyota Elephant Passage exhib- blogs!” it, the historic and spectacular outdoor Tieso said that when Photo by Jenny McIver of www.RTWin30days.com Red Rocks Ampitheatre; the Coors they met at the TBEX a Brewery, in Golden, with its free tour; few years ago, he was on the Phoenix Mine; 800 Trail Creek his way to teach in China Road, a working underground mine and she was going to go backpacking you had a hook to put your clothes on! where real miners still push tons of gold alone and write about her travels. Yoder It’s amazing what little things like that and silver ore in small rails cars just as went to go visit him in China, and they you care about. Now you need electrical they did 100 years ago, and the went on a travel-writing trip together to outlets and lights bright enough to read TommyKnocker Brewery, in Idaho South America. with — and of course, chargers,” Leffel Springs. Tim Leffel, who was one of the speak- said. “I’m thrilled the travel bloggers joined ers this year, said blogging has changed Leffel operates a travel gear blog, us here in the Denver Zoo. It’s going to everything about the world of travel. among many other blogs. help them understand what we do and “When I first started backpacking, no Another TBEX conference has been how they can help their readers under- one had WiFi, you just worried about slated for this fall, in Girona, Spain.  stand about animals and preserving wildlife. We appreciate everything they can write about us,” said Denver Zoo FEC: Craig PR spend OK, but funds misused Communications Director Tiffany Barnhart, who led the groups of writers on tions, an order for Craig to repay the a tour of the zoo. ormer Sen. Larry Craig’s use of funds to his campaign, and civil penalties. Travel bloggers also tried local beers campaign funds for PR and legal Craig, a Republican of Idaho, left the made at TommyKnocker’s, as well as Fsupport during a Senate Ethics Senate in January 2009 after completing appetizers from its cafe. Before reaching Committee inquiry was deemed permis- his third term. Keystone, a high point was the scenic sible by the Federal Election The suit quotes a Senate Ethics Continental Divide stop, where bloggers Commission, according to a June 11 Committee “public letter of admonition” drank “shots” of Colorado microbrew- court filing. dated February 13, 2008 against Craig: ery beer. The FEC has still sued the disgraced “It appears that you have used over Other PR-guided vans of bloggers also senator for alleged misuse of more than $213,000 in campaign funds to pay legal went to such places as Elitch Gardens $200,000 from his campaign coffers used (and, apparently, “public relations”) fees Theme Park, in Denver, an historic to mount a legal defense after his infa- in connection with your appeal of your amusement park, even riding a memo- mous 2007 arrest for allegedly soliciting criminal conviction.” The letter admon- rable high Ferris wheel, and to a zip lin- sex in an airport bathroom. ished Craig for not seeking the commit- ing activity along the mountain portion The FEC noted Craig hired Impact tee’s approval to use campaign funds for of the Interstate 70 outside of Idaho Strategies, the D.C. PR firm of crisis guru such purposes, per a Senate rule. Springs. Judy Smith, to handle press inquiries dur- An administrative complaint was filed Many giveaways and prizes were ing his arrest, conviction and legal efforts with the FEC in November 2008 and the handed out to the travel bloggers to to overturn his conviction after he plead- commission in May 2009 ruled that encourage social networking activity ed guilty. Craig’s use of campaign funds to pay the and to promote products and destina- The FEC said the large sum was raised Brand Law Group and Impact Strategies tions. Along with press kits on flash by Craig for the U.S. Senate but convert- was permissible. But the FEC voted drives, Road Rally sponsors Visit ed to personal legal expenses related to unanimously, 5-0, in February 2012 that Denver gave out free iPads to bloggers his arrest and later, ultimately unsuccess- there is “probably cause” to believe and members of the press. ful, effort to get a guilty plea reversed. Craig’s use of campaign funds for legal Relationships formed, maintained The FEC filed suit June 11 in federal dis- fees and expenses for his attempt to with- One blogging couple, Stephanie trict court for Washington, D.C., seeking draw his guilty plea constituted personal Yoder, and her husband, Michael Tieso an injunction against future, similar viola- use. of New York City, joke about being “a

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FEATURE Educating consumers to the “safer” side of travel Since 9/11, travel insurance sales have risen steadily. As natural disasters and political unrest contin- ue to make headlines, insurance becomes a service a growing number of travelers realize they can’t afford not to have. Communicators with clients in this sector are faced with a challenge however: of educating the public to a service that, while important, may not have the immediate allure of a spa or resort. By Linda Kundell

about risk and tragedy. But 012 started out with the grounding of just like everything in life, the Costa Concordia. In 2011 the things can go wrong. 2uprisings associated with the Arab As agency of record for Spring affected travelers in Egypt, and the UStiA, we represent the Japan Tsunami brought tourism there to a entire travel insurance halt. In 2010 the ash cloud from the Iceland industry. Our challenge has volcano stranded thousands of travelers for been to raise awareness of weeks. the benefits and value of There are events that invariably cause travel insurance — some- trips to be delayed or interrupted, and each thing considered mundane cost travelers added expense. Add the by many — and to make it Med workers board a patient onto a plane as part of a impact natural events like hurricanes and relevant and exciting. We reenactment to raise awareness for medical evacuation blizzards have on travel plans, plus the need to encourage people to procedures that occur when travel tragedy strikes. thousands of travelers each year whose travel, while making them vacations are impacted because of illness aware of the potential pitfalls and how to convention in Phoenix to a private airport or a severe injury. protect themselves against the unforeseen. for a display of med evac planes. Crews That’s where the story of travel insur- To that end, our tactic has been: and medical personnel had flown in from ance comes in. Travel insurance protects Respond, Engage, and Educate. all corners of the U.S. to demonstrate their against unforeseen financial loss if a trip is Respond: Crises and high profile state-of-the-art equipment and capabilities. cancelled, delayed, or interrupted for a events, such as the Costa Concordia We suggested the press be invited to have variety of reasons, from illness or injury to grounding in January, raise awareness of a firsthand look at what happens when severe rain, floods or snow storms. Travel travel insurance. Each time such events travel medical disaster strikes. A media insurance policies also include picking up occur, UStiA member companies see a alert to local TV presented story ideas, and medical costs when a policy-holder is spike in interest, and we respond on behalf real-life case studies. This included a man injured or becomes ill while traveling, as of the industry, providing media informa- on his honeymoon in Belize, whose leg well as medical evacuation when someone tion and interviews. had to be amputated when he was struck by faces life-threatening danger and needs to Engage: We monitor media coverage, a water taxi while snorkeling, and a woman be transported safely. Assistance services answering critics and engaging them in who became ill on a Mediterranean cruise — commonly included in travel insurance dialogue. By so doing, we’ve been able to and needed a medical escort to return home policies — coordinate emergency medical turn negatives into positives in high profile to the U.S. care and provide legal consultation and media such as CBS Moneywatch and To add excitement we offered the media referrals if someone is arrested abroad. Consumer Reports. an opportunity to film a reenactment of a Our client, the US Travel Insurance Educate: Through media contact, and medical evacuation, go inside a med evac Association, was formed to educate the press releases advising travelers how to plane, and interview doctors and nurses public about the value of travel insurance protect themselves, we educate the public who work with these aircraft. The story and ensure that travelers have affordable and the travel agent community about the was so compelling that CBS affiliate, access to travel protection. UStiA esti- benefits of travel insurance. Our press KPHO-TV and Spanish language TV sta- mates that its membership represents over materials cover industry surveys, con- tion Univision both covered the event. The 90% of the travel insurance market in the sumer issues such as security, safety and KPHO segment said: “Getting hurt or seri- U.S. health concerns; how travel insurance pro- ously ill on vacation is something most Prior to 9/11, only 8 to 10% of travelers tects against financial loss; and how it people hope never happens to them, but purchased insurance for their trips. Since comes to the rescue of travelers caught in when it does, you want the right people then, sales of travel insurance have grown medical emergencies. For instance, there to help.” steadily between 10 to 20% every two MSNBC and the Washington Post recently We also hired a local video crew to inter- years, according to UStiA’s bi-annual ran a story on how travel insurance can view medical personnel, pilots, and UStiA Market Survey. In 2010, nearly 124 mil- ease the pain of a vacation marred by a representatives on the benefits of travel lion people had some form of travel insur- medical emergency. insurance. By making the experience visu- ance — with travel insurance sales totaling Leveraging a Private Event al and exciting, we showed that accidents $1.8 billion. To bring the travel insurance story alive and illness can happen anywhere and how Despite its growth, travel insurance and make it relevant, we recently leveraged travel insurance and medical evacuation remains a mystery to many. When people a UStiA members-only event, showcasing help save lives. go on vacation, they typically think about the life-saving benefits of medical evacua- Linda R. Kundell heads Kundell having a good time; they don’t like to think tion. UStiA invited members attending its Communications in New York. 

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Travel agents find new ways to save

Major travel agent firms have evolved into travel man- agement companies that bring volume discounts worldwide for air travel, hotels, car rentals, meals and other products and services. Savings can amount to 10-15% of overall travel spending. By Jack O’Dwyer

business travel are tax-free. “ Employers, for their part, have been ravel management companies can reluctant to argue about this because track a company’s worldwide trav- “FFMs can be complicated to track, diffi- Tel spending, and issue reports that cult to redeem and are highly valued by put the facts and figures in a single report employees as a perk,” says Bohan. for the CFO,” said Gloria Bohan, CEO of Companies can let staff keep the frequent Fairfax, Va.-based Omega World Travel. flyer miles but they must be careful not to Other key executives can also access the offer them as awards or prizes; set up data, she added. deals with the airlines that give employ- “Savings can be significant when a ees extra frequent flyer miles, or require client taps into the global purchasing employees to turn in their frequent flyer power of a major travel management miles for a cash payment. That could lead company,” said Bohan, whose firm is cel- to such income being taxable. Citibank ebrating its 40th anniversary this year. Its brought the issue back to life this year more than 100 offices blanket the U.S. when it sent 1099’s to customers who and owned offices are also in London, received FFMs as a bonus for opening an Omega World Travel CEO Gloria Bohan. India, Romania, and Japan. Partner agen- account. cies are in 80 countries via the Radius Latest apps help travelers consortium, of which OWT is a founding Travel management companies have into the Washington Business Hall of member. the latest applications for travel software Fame by Washingtonian Magazine. A major trend, she notes, is requiring for mobile phones, which are becoming a Subsidiaries include Cruise.com, a employees to use company credit cards dominant form of communication. major seller of cruises, Omega Meetings rather than their own in making travel- An employee who finds that approved & Conventions, and TravTech, software associated purchases. Volume airlines, hotels and car services are development company. Clients include discounts and credits accrue not available or that a flight has numerous Fortune 500 companies and to the company rather than been cancelled can find out in a federal, state and city government agen- the individual. moment approved alternative cies. A survey by the airlines, hotels and car servic- Cruise.com, founded in 1997, handles Association of Corporate es. An employee arriving at a more than $200 million in bookings Travel Executives found destination can access an APP each year, helps companies to arrange that more than half of its that reminds him or her that group discounts for cruises for their members favor the use of insurance is included in the employees via its Meetings and corporate cards, sometimes rental car rate and breakfast may Conventions subsidiary. Many compa- referred to as “ghost cards,” be included at the hotel being used. nies use cruises as sales and other incen- rather than personal credit cards. Travel management companies, with tives. Employees may only have to supply a their fingers on global travel spending of Companies need "travel 101" session number to the vendor rather than an actu- a client and how that interacts with the Companies might consider having an al credit card. volume discounts available to the travel annual “Travel 101” session to bring While individual employees may lose management company, act as “travel con- employees up-to-date on new policies some “points” or credits, they don’t have sultants,” suggesting new patterns of that grapple with the constantly-changing to wait for reimbursement from the spending that will save clients consider- travel scene. Prices and accommodations employer. Vendors like it because they able sums. are in a constant state of flux. Only those are assured of payment. Omega currently has total volume of who are current on all the changes and Frequent flyer miles are exception more than $1 billion. opportunities can make their company's Not readily transferrable to companies It was founded by Gloria Bohan as a travel dollar go the furthest, says Bohan. are the frequent flyer miles that airlines single storefront agency in Webinars and mobile apps are two award to travelers. Airlines have always Fredericksburg, Va., and is now the sixth methods of informing employees and taken the tack that the frequent flyer largest travel management company in sharing their experiences and opinions miles belong to the person whose name is the U.S., according to Business Travel about travel services. This “boots on the on the ticket and who occupies the seat. News. DiversityBusiness.com has hon- ground” approach can result in signifi- The IRS has gone along with this, ruling ored the firm for building a diverse cant savings as well as steer employees in 2002 that frequent flyer miles due to workforce. Bohan in 2011 was inducted away from undesirable experiences. 

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REPORT Experiences trump destinations for today’s travelers

Executives at PR firms specializing in travel and tourism told beyond what impacts the wallet. Quinn O’Dwyer’s that today’s travelers are looking for more in their said one common buzzword today is vacations than mere destinations: they’re seeking enriching, “value proposition,” or the idea of offering a unique amenity that competitors can’t authentic and educational cultural experiences. By Jon Gingerich deliver. “Maybe it’s great service, maybe it’s an ple go on vacation nowadays, we want to impeccable suite. The idea of value propo- f there’s one prevailing theme being learn something.” sition is to ultimately answer: ‘why should tossed around inside travel marketing Johnson said the idea of experience is someone book with you instead of some- Icircles nowadays, it’s the idea of expe- especially powerful because different gen- one else?’” riences: of what happens to visitors when erations are latching onto these messages Social media permeates travel they arrive at a destination; of the people for different reasons. Perhaps more than any other area of they become as a result of the trip, as “People travel more than they used to, marketing and PR, it should come as no opposed to what they merely witness and many people are more seasoned trav- surprise that the integration of social when they’re there. elers than they were before,” Johnson said. media and technology have literally trans- For PR pros, dabbling in these narra- “And our access to imagery is so great formed the travel, tourism and hospitality tives means travel messages must wholly now. Travelers are looking to dig deeper sectors. empathize with what visitors will take than they did before. They’re looking to “Travel is absolute- away from a trip, rather than trying to offer enhance their lives with deeper experi- ly the perfect industry pre-packaged narratives regarding what ences. They’re looking to answer the ques- for social media,” amenities await them. Ultimately, it’s the tion: ‘what have we learned once we come said Johnson. “People practice of imagining a destination as it home?’” share info on their will be seen through a visitor’s eyes. Lisa Ross, President and Principal of trips with social But how do you access such subjective- rbb Public Relations, said it’s imperative media, they send pho- ly interpreted experiences, and how do that brands focus on showcasing the expe- tos of places they’ve communications professionals share rience they can offer travelers by convey- been, and there’s no Cathleen Johnson something so abstract in an effective, ing a feeling of “this could be you right more surprise in the digestible manner? now,” which creates an instant connection destination, because Cathleen Johnson, Executive Vice and can influence traveler decisions. we’ve seen it online. President at Edelman and leader of the “Consumers are still taking fewer vaca- As a result, travel’s company’s travel practice, said the idea of tions than before, so when they do take presence in social touting experiences over destinations is a leisure trips there are greater expectations media is absolutely matter of asking how the act of being or they are centered around a purpose, like everywhere.” somewhere changes someone, versus learning or volunteerism,” Ross said. Quinn said the con- what they simply see. “Consumers today are more socially vergence of social “As marketers we’re always asking: aware and discerning with their dollar.” media with travel Lisa Ross what’s the secret to travel, what’s the Value remains, albeit in different form marketing has created allure? We know it’s not just the image of The economy is improving, and studies a place “where every- travel, it’s what happens when you get show hotels have gotten their occupancies one’s focus is right there. It’s the person you become,” she back. Now the industry goal is to return now” in terms of out- said. “When we offer deep cultural ties, rates to pre-recession levels. Quinn said reach and brand we’re going beyond the veneer. We’re get- value still remains a top priority for con- awareness. ting to the crux of what a destination, of sumers however, and one reason for this is As a result, Ross what a culture, is all about.” because the Internet has extended the said travel’s recent “Everyone is using that word nowa- shelf-life of the value hunt. Consumers are influence on the blo- days,” said Florence Quinn, President and now familiar with the ritual of searching gosphere has been Founder of Quinn & Co in New York. for deals, and marketing campaigns are immense, but it’s still Florence Quinn Quinn stepped out of the annual similarly used to the idea of putting them a tricky landscape to Association of Travel Marketing into the ether. gauge effectiveness. Executives (ATME) in Chicago to speak “People are still looking for value. “Over the last few years, we’ve seen with O’Dwyer’s, and said the notion of Deals are still the drivers, because it’s bloggers grow in importance in the PR touting the experience of travel is a broad something people still respond to. It’s equation from their growth and influence one, albeit an idea that’s nimble enough to always the hotel with a deal that gets the with target audiences. Now, we’re asking be shaped into many potential messages. response,” she said. “But it’s not just an clients to take a step back and look beyond “It can mean a lot of things, but if you economic thing. We’ve trained ourselves the largest unit of marketing value. One ask customers and travelers I think you’ll to look for the best deal, and with social blogger’s numbers may be smaller than find it’s a word we’re using to describe media we have both a place to find them the next, but their readers could be more something everyone wants,” Quinn said. and a vehicle for putting them out there.” engaged and on target for your service. “As a culture, we have more choices and However, the concept of value has Therefore, you need to analyze a blogger’s more information than we used to, so evolved. By and large, value has begun to circle of influence and how far can they we’re going to demand more. When peo- embrace a more subjective meaning take your message.” 

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Los Angeles hosts biggest travel trade show yet

More than 6,000 travel officials, industry pros and members of travel to the United States was booked at the press exchanged ideas and business cards for five days in the convention, which featured an enor- April during the annual International PowWow, hosted by the mous trade show staffed by executives and U.S. Travel Association and held in Los Angeles. publicists representing city convention and visitors bureaus, state tourism offices, By Carla Marie Rupp & Jason Rupp hotels, cruise lines, airlines, railroads, and other industry suppliers. “best-kept secret.” The immediate beneficiary was the city five-day marketing and network- Another boost to potential tourism was of Los Angeles, gleaming with restored ing extravaganza, the International no doubt earned by the massive publicity historic buildings, new properties, and a APowWow is the travel industry’s provided by some 600 visiting journalists wide variety of cafes, bistros, and shopping premier tradeshow, drawing more than during the PowWow. “People wouldn’t meccas. Billing itself as “the Creative 1,000 U.S. travel organizations and 1,200 know about America if you didn’t write Capital of the World,” Los Angeles has buyers from more than 70 countries to about us,” U.S. Travel Association undergone a $7 billion facelift since the share products and discuss destinations. President Roger Dow said. last PowWow was held there eight years Held at the Los Angeles Convention Journalists attended press conferences, ago. A building boom has also helped such Center, it was the first time in eight years rubbed elbows at an evening gala, and par- suburbs as Beverly Hills, Santa Monica, Los Angeles had hosted the event. ticipated in dozens of local tours, inclucing Pasadena, and Anaheim. “We’re officially inviting the world to a short stay in Mammoth Lakes, a come visit us,” said former U.S. Secretary motocycle trip to Malibu and a harbor of Commerce John Bryson, who was the cruise in San Pedro. Los Angeles keynote speaker at the event. “Everybody teamed with its neighboring convention thinks they know about the United States bureaus and the statewide Visit and our attractions, but we want our visi- California agency to provide familiar- tors to look at them in a fresh and authen- ization tours before, during and after the tic way.” event. President Obama echoed the theme in a For journalists, PowWow started taped message that was shown to with an outdoor media brunch at the PowWow delegates at the opening lunch- Museum of Natural History. This eon. “I want America to be the top tourist included “Hollywood Premiere,” a red- destination in the world,” he said, “and let carpet event featuring food from local the world know that America is open for restaurants and entertainment from business.” Cirque du Soleil. “It’s full steam ahead for travel in the According to Mark Liberman, United States,” said Bryson, noting that he President and CEO of the Los Angeles anticipates substantial increases in tourism Tourism and Convention Board, the from Argentina, Australia, Brazil, China, city’s goal was to give delegates and and Korea in the coming years. A key goal journalists “the experience of a life- for the foreseeable future, Bryson said, is time.” to let foreigners know about America’s That sentiment was echoed by U.S. All photos by Carla Marie Rupp. national parks, which he called the U.S.’s Travel Association Convention Chair Rossi Ralenkotter, Liberman’s counter- “PowWow provides us with a great part at the Las Vegas Convention & opportunity to tell our destination’s story Visitors Authority. “Take your enthusi- on a global level,” said Elaine Cali, Vice asm home and continue to spread the President of Communications for the excitement for traveling to the U.S.,” he Anaheim/Orange County Visitor and told delegates at a PowWow luncheon. Convention Bureau. At the same event, Roseanne Cash The 2012 International PowWow for- sang a song she composed for the new mally introduced Brand USA as the new Brand USA campaign. The eldest marketing partner of the U.S. Travel daughter of the late country music icon Association, the host and organizer of the Johnny Cash, Roseanne said she wanted annual conference. Brand USA was estab- to “discuss this great land like never lished by the Travel Promotion Act in 2010 before.” to spearhead the country’s first worldwide “I made new contacts and renewed old marketing effort in promoting the United ones at the media marketplace,” said States as a premier travel destination. PowWow veteran Dan Schlossberg, “We want to show the world we are a Founder and long-time President of the welcoming nation,” said James Evans, first North American Travel Journalists CEO of Brand USA. “We have to unite to Association. create a coalition like we’ve never An estimated $3.5 billion in future dreamed possible.” 

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Profiles

O’Dwyer’s Guide to: TRAVEL & TOURISM

7.12 COMMUNICATIONS

as Avantair — as well as countries attention from both consumers across the world. The agency has and the media. Blaze creates and strategically helped build and manages interactive communities maintain strong brand presence using Twitter, Facebook, Tumblr, and generate unparalleled nation- Pinterest and YouTube for clients. wide media coverage in major Our social media division works publications and on national tele- hand-in-hand with the PR team to vision shows for our travel indus- reach targeted media, influencers try clients. Alpaytac is renowned and consumers to support all PR for organizing exclusive press initiatives. Blaze also offers full trips recognized as “best in indus- public affairs capabilities through try” by top-tier journalists which its parent company Davies. have resulted in millions of Clients: 7-Eleven, Ama impressions. We have partnered Waterways, BrunchButler, with international hotels including Claremont Hotel, Club & Spa, the Four Seasons Hotels and Dripp Coffee, Grill Concepts, Coyne PR was enlisted as the agency of record for South African Resorts to bring national exposure Marina del Rey CVB, Natural Ad Tourism to promote and educate media and consumers on the rich to their properties and countries. Campaign, SnöBar Cocktails, and vibrant culture of South Africa. In addition to news bureau, Alpaytac’s executive team has Royal Jelly, Snowcreek Resort, FAM/VIP trips, consumer and trade events, tradeshows, media tours also represented major hotel The Bank of Santa Barbara, The and key partnerships, Coyne PR is charged with producing creative brands including Marriott, Living Christmas Company, The Renaissance, Swissotel and W Original Tommy’s Burgers and platforms to reinforce South African Tourism’s promotional efforts in Hotels Worldwide. The Veggie Grill. the U.S. Our comprehensive services include public relations, integrat- COYNE PR ed strategic marketing, cutting- edge social media initiatives, ALPAYTAC Alpaytac Marketing Comms. / 5 Wood Hollow Road Public Relations is an award-win- event marketing, trade show sup- Parsippany, NJ 07054 MARKETING ning full service integrated mar- port, and crisis communications. 973/588-2000 ew COMMUNICATIONS keting and public relations firm Alpaytac has offices in N www.coynepr.com with an accomplished track record York, Chicago and Los Angeles. / PUBLIC RELATIONS We are also the leading U.S. 1065 Avenue of the Americas in the travel and tourism industry. 28th Floor Founded in 2004 under the agency for ECCO, one of the world’s largest networks of inde- New York, NY 10018 leadership of multi-lingual Huma 212/938-0166 445 North Wells Street, Suite 401 Gruaz, a praised PR, marketing pendent PR agencies providing Chicago, IL 60654 the opportunity to represent our and branding expert named 2011 Tom Coyne, CEO 312/245-9805 clients in 40 countries. www.alpaytac.com Brand Marketer of the Year by PR Rich Lukis, President News, Alpaytac’s travel industry John Gogarty, Executive Vice BLAZE President, Travel, Entertainment Huma Gruaz, President/CEO practice includes clients such as Turkish Airlines, British Airways, & Lifestyle Caroline Sherman, Vice Jennifer Kamienski, Vice President OpenSkies, Jet Edge 225 Santa Monica Blvd., 3rd Flr. President Michelle Mekky, Vice President International, private airlines such Santa Monica, CA 90401 Lauren Mackiel Gory, Assistant 310/395-5050 Vice President [email protected] Min Tak, Assistant Vice President www.blazepr.com Coyne PR’s Travel practice pos- Matt Kovacs, EVP/GM sesses the creativity, experience and passion to make a game- Blaze is the nationally recog- changing impact on your business. nized PR firm that attracts com- Our team has managed and execut- pelling and aggressive consumer ed world-class events and promo- brands that need to win. Blaze tions, brand building campaigns, develops campaigns that help our social media programs and media clients create relevance in the relations for some of the travel marketplace. Utilizing compre- industry’s most prominent brands hensive strategic communications and destinations. Clients include: campaigns to differentiate and ele- Hard Rock International, Disney vate our clients from their com- Parks & Resorts, Adventures by petitors, we are able to exceed our Disney, Disney Cruise Lines, A group of top-tier national journalists sail in Bodrum, Turkey, as clients’ expectations when it South African Tourism, Heathrow part of a press trip for Alpaytac client Turkish Airlines. comes to positioning them to their Airport and the Hong Kong audiences, and attracting positive Tourism Board. The Coyne Travel

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PROFILES OF TRAVEL & TOURISM PR FIRMS

team has developed ideas and cam- President paigns that take our clients where Cathleen Johnson, Executive they want to be — and beyond. Our Vice President in-depth knowledge of the travel industry and long-standing rela- Edelman is a global family of public relations companies, tionships with the travel media help O’Dwyer’s brands stand out in the crowded ranked #1 on list of travel marketplace. agencies specializing in tourism since 1999. Edelman’s Travel, Hospitality and DEVELOPMENT Lifestyle practice is unique COUNSELLORS among its peers for strategic combination of consumer INTERNATIONAL branding, digital innovation (DCI) and media relations savvy with- in the travel landscape. Our global team of passionate, 215 Park Avenue South, 10th Fl. involved tourism experts uses New York, NY 10003 Fahlgren Mortine CEO Neil Mortine and members of the FM tourism 212/725-0707 the worldwide reach and team enjoyed some sand between their toes after a presentation in www.aboutdci.com resources of the Edelman net- Myrtle Beach, S.C. Twitter: @AboutDCI work to deliver award-winning results with a boutique service Andrew Levine, President/Chief ethic and dedication to clients. Creative Officer Clients include destinations, national PR and tourism awards, Lexington, Ky.; Chattanooga, Karyl Leigh Barnes, Senior Vice hospitality brands, airlines, including Silver and Bronze Tenn.; and Myrtle Beach, S.C. President/Partner iconic attractions, cruise lines, Anvils from PRSA and a Travel industry client experi- Mercury Award from the U.S. ence includes Ohio Office of DCI is the leader in marketing online tourism providers and technology companies and Travel Association, and was Tourism; Myrtle Beach Area places. Since 1960, our firm has most recently recognized as a Chamber of Commerce/CVB; represented more than 400 desti- industry associations. In the rapidly changing world 2011 Bulldog Reporter Agency Experience Columbus; Hilton nations around the world, stimu- of the Year and a 2012 PRWeek Columbus Downtown; Hocking lating visitor arrivals and invest- of tourism, Edelman is helping its clients find new perspective Agency of the Year finalist. Hills Tourism Association; U.S. ment through economic develop- Headquartered in Columbus, Department of the Interior; ment and tourism marketing. and solutions to marketing challenges, particularly in Ohio, Fahlgren Mortine also has National Park Service; North DCI’s Tourism Practice features locations in Cleveland, Dakota National Parks; Franklin three divisions: public rela- social media integration. A new breed of traveler is focused on Cincinnati, Dayton and Toledo, Park Conservatory; and many tions/consumer marketing; travel Ohio; Parkersburg and other destinations, regions, festi- trade marketing/representation technology for the travel process, a change that has led to Charleston, W. Va.; Denver, vals, hospitality properties and and meetings/incentive sales. Colo.; Ft Lauderdale, Fla.; more. Each division has access to our online travel agencies, web- tourism digital/social media strate- sites, mobile applications and gist, whose recommended pro- travel aggregators all fighting grams can be implemented in- for the travelers’ attention and ORDER PR’S MOST USEFUL DIRECTORY! house. Our current client roster dollars. We develop programs includes some of the most dynam- that are grounded in research Only $95 for the 340-page ic destination brands in the travel and strategy, demonstrate 2012 O’Dwyer’s Directory space including such states as thought leadership and inte- California, Massachusetts, North grate marketing needs from tra- of Public Relations Firms Carolina; cities such as Park City, ditional media relations to cri- Portland (OR), and Toronto (ON); sis and corporate social respon- sibility, to the many opportuni- O’Dwyer’s Directory gives you quick access to large, and international destinations medium-sized, and small PR firms and even experi- including Dubai, Namibia, ties that abound in social media enced freelancers who work out of their homes. management. Whether you seek a long-term, worldwide relation- Scotland, Tasmania; as well as the ship or need extra help on a project, O’Dwyer’s Di- U.S. Travel Association. These rectory is the place to shop. destinations are served by our staff FAHLGREN of more than 50 destination mar- MORTINE Listed firms have expertise in: keters, from our New York head- • Public Relations • Crisis Communications quarters, and regional offices in 4030 Easton Station, Suite 300 • Social Media • Integrated Marketing Denver, Los Angeles, Tampa and Columbus, OH 43219 • Branding • Corporate Advertising Why O’Dwyer’s Directory of Toronto. 614/383-1500 • Investor Relations • Lobbying PR Firms is so popular ... www.fahlgrenmortine.com • Employee Communications • Proxy Solicitation  Has brought billions of dollars in EDELMAN • Internet PR • International PR business to PR firms. Neil Mortine, President and CEO Authoritative industry rankings, based on CPA • Product Publicity  statements, tax returns. 200 E. Randolph St., Ste. 6300 Melissa Dykstra, Chief Engagement Officer  Separate rankings for independent and Chicago, IL 60601 1,600 FIRMS LISTED IN 2012 DIRECTORY ad agency-related PR operations. Marty McDonald, VP, Tourism 312/240-2659  Firms ranked by 16 geographical regions in [email protected] Practice Leader “O’Dwyer’s Directory of PR “Up-to-date, indispensable re- the U.S. firms is the finest source of in- source. Saves time and money. formation on PR firms.” Every PR pro should have one.”  Leaders ranked in 12 specialized categories: agriculture, beauty & fashion, entertainment, 250 Hudson Street Fahlgren Mortine works with - Howard Rubenstein, President, - Robert L. Dilenschneider, The environmental/PA, financial, food & beverage, New York, NY 10013 Rubenstein Assocs. Dilenschneider Group healthcare, home furnishings, professional clients in various industries in 29 svcs., sports/leisure, technology and travel. 212/704-4501 “The first source we turn to when “A phenominal job-seeking aid.” states and is a top 30 independ- doing an ad agency search.” Easy-to-use, PR firms sorted geographically [email protected] - Mari e Raperto, The Cantor  and by 21 types of PR specialties. Firms listed ent firm nationally. The firm has - Stan Beals, Jones Lundin Beals Concern alphabetically. Julie Freeman, Executive Vice been recognized with dozens of

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PROFILES OF TRAVEL & TOURISM PR FIRMS

Kurie Beach, Wrightsville nies and properties, including Beach, and Tweetsie Railroad — Cavallo Point, Jean-Michel North Carolina’s Oldest Theme Cousteau Fiji Islands Resort, Park. In addition, FWV has Post Ranch Inn, El Capitan worked with Divi Resorts and its Canyon, Evergreen Lodge, nine Caribbean properties, and Wyndham Worldwide, Luma, co-operative destination market- and more. ing with each of the tourism Graham is recognized in the organizations for Aruba, industry with 59 top national PR Barbados, Bonaire, St. Croix awards (since 2002) including (U.S.V.I. Dept. of Tourism) and Stevie’s Best Communication St. Maarten; Gatlinburg, Tenn.; Campaign, North America, Leading the Travel Industry Cabarrus County, N.C. — home PRSA’s Silver Anvil; a Special to NASCAR’s Lowe’s Motor Creativity Award from the Speedway; Oakland County, International Public Relations by Providing Professional Mich..; Branson, Mo.; the Old Association (all in tourism); and Salem Moravian Village in N.C.; the Magellan “Best Agency the Greater Raleigh CVB; and Communications Campaign Travel Services Since 1972 America’s Historic Triangle, Worldwide.” Graham operates located in Williamsburg, Va. throughout Europe via Plexus, an In addition to its diverse range exclusive organization of agen- of travel and tourism clients, cies, it co-founded. FWV works with many of the world’s leading companies and The global media spotlight shined on Jamaica as Prince Harry visit- GREGORY FCA brands, including international ed the island nation as part of the Queen’s Diamond Jubilee tour. utility provider ABB, Wrangler, 27 West Athens Avenue Prince Harry raced the fastest man in the world, Usain Bolt, in a SAS, RBC Bank, Justin Boot friendly match among dozens of media and spectators. Finn Partners Ardmore, PA 19003 Company, Melitta Coffee, Moe’s 610/642-8253 is AOR for the Jamaica Tourist Board in the Americas. Southwest Grill restaurants, spir- www.GregoryFCA.com its company Hood River Distillery (Pendleton Whisky, Greg Matusky, President Pendleton 1910, Yazi Ginger Kristin Elliott, Vice President, FINN PARTNERS FRENCH / WEST / Vodka, Broker’s Gin and SinFire Business Development VAUGHAN Cinnamon Whisky), and the U.S. Jackie Zima-Evans, Associate Headquarters Polo Association. The agency’s Vice President 301 East 57th Street, 4th Floor fully integrated creative and dig- New York, NY 10022 112 E. Hargett Street Raleigh, NC 27601 ital team provides award-win- Gregory FCA is a full service, 212/715-1600 graphic design strategically integrated public [email protected] 919/832-6300 ning advertising, www.finnpartners.com www.fwv-us.com and digital and social media relations firm with over 20 services for a wide range of years of experience, located Gail L. Moaney, APR, Practice Rick French, Chairman & CEO clients. outside Philadelphia. Head, Managing Partner David Gwyn, President / Considered one of the finest 212/583-2749 Principal GRAHAM & travel and tourism PR firms, • Business Travel Consultants Natalie Best, Executive Vice Gregory FCA develops award- The Finn Partners Travel and President / Principal ASSOCIATES winning solutions to marketing Economic Development prac- challenges for its clients to • Strategic Meetings Management tice is a team unrivaled by the French/West/Vaughan (FWV) 111 Maiden Lane, Ste. #650 engage target audiences with creativity, execution and com- is the Southeast’s leading public San Francisco, CA 94108 maximum credibility and effec- Locations: mitment we bring to our clients. relations, public affairs and 415/986-7212 tiveness, grounded in measure- • Government Travel Contractors It is a commitment to being brand communications agency, Fax: 415/986-7216 ment and reporting. Travel available 24/7, to sacrificing, independent or otherwise. [email protected] industry experience includes North America engaging and achieving on their Founded in April 1997 by www.graham-associates.com strategic public relations coun- • Over 200 Offices Worldwide behalf. It’s a commitment we’ve Agency Chairman & CEO Rick seling, social media campaign Middle East always made, with dynamic, French, FWV now employs 70 Graham & Associates is development, integrated digital • Competitive Online Booking research-based PR programs public relations, advertising and renowned for award-winning marketing programs, travel deal customized to the specific chal- digital marketing experts. expertise in strategic national and campaign launches, trade Europe lenges of the travel industry. It’s Headquartered in Raleigh, N.C., and international PR, communi- show support and speaking • One-on-One Travel Consultation a commitment to being an FWV also has offices in New cations, branding and social engagements, issues manage- Asia extension of our clients’ brands York City, Tampa, Dallas and media programs for travel and ment for world events, reputa- — a true partner in every sense Los Angeles. hospitality, consumer lifestyle tion management, press tours • Leisure Travel Experts Find out about cruises sailing from New York of the word. When that commit- FWV’s dedicated travel and and real estate clients. The and new destination launches. and other worldwide destinations ment is united with unsurpassed tourism practice, ranked as the agency also has a proven special- Travel industry client experi- skill and experience in all the #15 firm for Travel and Tourism ty working with companies with ence: Friendly Planet Travel, a critical areas of tourism market- PR by O’Dwyer’s, boasts exten- an environmental and socially full-service leading tour opera- 888-333-3116 ing and economic development sive destination marketing expe- responsible focus. tor that offers exotic travel at — including promotions, crisis rience, specializing in lifestyle Founded in 1996, the agency is exceptional prices around the management, and strategic pub- and leisure marketing and public known for its successful launch- globe; United Airlines; LAN lic relations planning — and a relations. Current travel and es, relaunches and highly cre- Airlines; Emirates Airline; global network of travel media, tourism industry clients include ative and results-driven cam- Lufthansa; Air China; EgyptAir; trade and sales contacts, we pro- the Dude Ranchers’ Association, paigns. Graham & Associates has Singapore Airlines; Sheraton; duce the results our clients the Wilmington and Beaches a successful track record with Marriott; Renaissance; and 212-563-3500 • OmegaNewYork.com demand and deserve. CVB (N.C.), Carolina Beach, hallmark and emerging compa- Crowne Plaza. World Headquarters • 3102 Omega Office Park • Fairfax, VA 22031• 703-359-0200 22 JULY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Julymagazine:Layout 1 7/2/12 1:44 PM Page 23

Leading the Travel Industry by Providing Professional Travel Services Since 1972

• Business Travel Consultants • Strategic Meetings Management • Government Travel Contractors Locations: • Over 200 Offices Worldwide North America Middle East • Competitive Online Booking Europe • One-on-One Travel Consultation Asia • Leisure Travel Experts Find out about cruises sailing from New York and other worldwide destinations 888-333-3116

212-563-3500 • OmegaNewYork.com World Headquarters • 3102 Omega Office Park • Fairfax, VA 22031• 703-359-0200 Julymagazine:Layout 1 7/2/12 1:44 PM Page 24

PROFILES OF TRAVEL & TOURISM PR FIRMS

mavens, foodies, travelers, and super-rich. Our work is character- above all — passionate. We con- ized by ingenuity in thinking and sider ourselves an extension of transparency in style. We are our clients’ internal sales and experts in the full range of com- marketing teams, providing a per- municatio ns tools. Our goal is to sonal, customized approach to deliver shrewd brand strategy, our clientele and their media cam- high profile media coverage, A- paigns. Having added several new list events, compelling celebrity international travel clients to our endorsements, social media con- roster over the past year, our port- tent with viral appeal and high- folio continues to expand, solidi- impact strategic alliances — fying our position as one of the always within the context of a top hospitality public relations fully integrated strategy. firms in the country. Result: Positive brand aware- A sampling of our current client ness, increased sales and long- list includes: Fairmont Hotels & term brand value for JGA clients. Resorts, Fairmont Mayakoba, The If you want to expand your LDPR with its clients from Atlantis Resort, Paradise Island celebrate Surrey, Rancho Valencia Resort, brand’s connections, start by vis- the “Best of Show” win at the HSMAI gala in New York City. From Washington School House, Lake iting our website. Left: Ashley Day and Sara Geen Hill from LDPR, Caitlin Austin, Placid Lodge, The Regent Palms Turks & Caicos, Vanderbilt Jennifer Ferguson and Megan Marchesini of Kerzner International K. SUTHERLAND Grace, THE US GRANT, L’Auberge de Sedona, JC Resorts, PUBLIC The Chanler Hotel, Y.CO Yachts, RELATIONS paigns designed to have personal Sprinkles Cupcakes, Enlightened J PUBLIC appeal while maximizing brand Hospitality Group, and RMD visibility and media coverage Group. California • Nevada RELATIONS across a broad range of top tier KSutherlandPR.com media outlets. We are known for JANINE GORDON 949/328-4895 131 Varick Street, #909 creating a sustainable “buzz” New York, NY 10013 among media, influencers and ASSOCIATES Kerry Sutherland, Founder 212/924-3600 industry insiders. Our clear strat- Fax: 212/898-1361 egy is based on spe cific client K. Sutherland PR is a boutique www.jpublicrelations.com 11 East 26th Street, 19th floor public relations, social media and goals, “wish lists” and revenue- New York, NY 10010 driving markets and verticals. branding agency providing 1620 Fifth Avenue, #700 212/831-3020 insight-driven, cross-platform, Our long-standing relation- [email protected] San Diego, CA 92101 and grassroots solutions to com- ships with top national journalists www.jgordonassociates.com 619/255-7069 munications challenges. Fax: 619/255-1364 and freelancers, coupled with our From international luxury extensive travel, hospitality and Janine Gordon, President & resorts, boutique hotels, adven- lifestyle expertise, has earned the CEO Kim Julin Guyader, Jamie Lynn ture destinations, spas, lifestyle Sigler, Founding Partners JPR team a reputation as a trusted Alvin Schechter, Chairman and Director, Branding travel brands and more, the team Sarah Evans, Managing Partner industry resource. We are com- John Donofrio, CFO at K. Sutherland PR executes mitted to providing our contacts innovative, personalized and tar- J Public Relations (JPR) is a with spot-on, newsworthy content Janine Gordon Associates geted campaigns comprising of savvy, connected and proven bi- ideas related to consumer excels at expanding brand con- both traditional and new media coastal public relations firm spe- focused, t ravel, design, culinary nections for travel and tourism avenues that help clients achieve cializing in innovative travel, and lifestyle articles, as well as clients through big ideas and their business goals. In addition, hospitality and l ifestyle clientele. respected industry trade and busi- flawless execution. The agency is everyone within the agency has a With offices on both coasts, in ness focused publications in key highly focused on luxury lifestyle deep appreciation for and love of New York City and San Diego, regional and national markets. brands. JGA understands the travel and culture. The agency is JPR is committed to devising We are publicists, strategists, challenges inherent in building multilingual and works with trav- strategic media relations cam- tastemakers, social media relationships with high net worth el clients from around the world. and super-affluent travelers. Learn more at Established in 1993 by Janine KSutherlandPR.com. Gordon, formerly CEO Of Saatchi & Saatchi Public LAURA DAVIDSON Relations, JGA is a cutting-edge New York City PR boutique with PUBLIC the sophistication and energy RELATIONS required to pierce the clutter of communications in the travel industry. Chairman Alvin 72 Madison Ave., 11th Floor Schechter, a former CEO of New York, NY 10016 Interbrand, brings world-class 212/696-0660 www.ldpr.com branding skills to JGA clients. As long-term publicists for the Laura Davidson, President annual American Express- Leslie Cohen, Executive Vice Harrison Group Survey of President Affluence and Wealth in America, we are privy to the most up-to- In February 2012, Laura The staff at J Public Relations. date findings on what drives the Davidson Public Relations behavior of the rich and the (LDPR) received the public rela-

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PROFILES OF TRAVEL & TOURISM PR FIRMS

tions industry’s biggest honor, that includes cities and states, winning the “Best of Show” counties and countries, some 16 Adrian Award from The worldwide, to hotel, spa, cruise Hospitality Sales & Marketing and culinary, is among the most Association International highly honored and recognized (HSMAI). HSMAI presented its in the industry, winning more Adrian Awards to the top compa- Hospitality Sales & Marketing nies in hospitality, travel and Association International tourism for achievements in (HSMAI) Adrian Awards over advertising, public relations and the past dozen years more than digital marketing. any other entrant. LDPR won 17 awards includ- The company’s passion as ing the Best of Show, One well as an unswerving commit- Platinum, 5 Gold, 5 Silver and 5 ment to quality is a legacy driv- Bronze for PR excellence. The en by its legendary founder and coveted Platinum was for a con- chairman, Lou Hammond, sumer marketing campaign for regarded as one of the most the opening of “CRUSH” Teen well-known and enthusiastic Lou Hammond & Associates at the “adopted” bench in New York Club at Atlantis, Paradise Island, advocates for LH&A clients and which also won BEST OF the industry as a whole. City’s Central Park that celebrates Mandarin Oriental Hotel Group’s SHOW in the PR category The Lou Hammond approach 25 year association with the team. Pictured are members from the among six other Platinum win- is no nonsense and straightfor- luxury group’s New York office and the Lou Hammond & Associates ners. ward. The company creates client account staff. LDPR represents many of the innovative, value-driven cam- most prestigious destinations paigns for traditional and social and resorts in the world. Our mediums marked by strategic utation and drives business and sports. The agency special- client roster includes thinking and swift action that results for some of the world’s izes in strategic media relations; VisitScotland; Tourisme lead to measurable, bottom-line most influential travel brands. social media strategy and man- Montréal; Melbourne / Tourism results. This method, along with We reach today’s traveler in new agement; partnership develop- Victoria, Australia; Bal Harbour, an ability to respond to market and creative ways by using tradi- ment; event facilitation; Florida; the island of Mustique; changes quickly, has earned the tional media relations as a plat- spokesperson positioning; and Eden Rock, St Barths; Curtain company the trust of its clients form for larger, more compre- crisis communications. Bluff, Antigua; The Resort at and most proudly for the agency, hensive campaigns that leverage Our team of agile, profession- Paws Up, Montana; Preferred long-term relationships — social media, strategic partner- al marketers pairs innovative Hotel Group; Loews Hotels; including Mandarin Oriental ships, co-branded promotions thinking and never-say-never Trump SoHo New York; Hotel Group, an LH&A client and TV/film integration. attitudes to deliver significant Abercrombie & Kent; Mayflower for more than 25 years. Over the last 15 years, our results and exceed expectations. Renaissance, Washington DC; This year, Lou Hammond & travel practice has collaborated Industry experience includes: Millennium UN Plaza Hotel New Associates has added to their list with high-profile destinations, Aspen Ski Co.; Cayman York; The Ocean House, Watch of distinguished tourism clients both domestic and international, Airways; Cayman Cookout; The Hill, Rhode Island; SELMAN including: American Express; as well as leading travel and hos- Cayman Islands Department of Marrakech and The Somerset on Paradise Coast (Naples, Marco pitality brands in the following Tourism; The Colonial Grace Bay in Turks & Caicos, Island, Everglades), FL; The categories: hotels and resorts, Williamsburg Foundation; among others. Great American Steamboat Co.; cruise, online travel sites, travel Colorado Ski Country; OHEKA CASTLE Hotel & content and guidebooks and trav- Disneyland 50th Anniversary; LOU HAMMOND & Estate; Sawgrass Marriott Golf el service providers. Current Disneyland Food & Beverage; Resort & Spa and the State of clients include Allianz Global Golden Horseshoe Golf Club; ASSOCIATES New Hampshire. Assistance USA, Montage Limelight Hotel; The Little Nell; Hotels & Resorts, U.S. Virgin The Lodge at Woodloch; 39 East 51st Street M BOOTH Islands Department of Tourism, Michelin Food & Travel; New York, NY 10022 Waze and Wyndham Rewards. Mission Hill Family Estate; 212/308-8880 Montagna Restaurant; National Fax: 212/891-0200 300 Park Avenue South MISSY FARREN & Trust for Historic Preservation; [email protected] New York, NY 10010 imity Hotel; The Ritz- 212/481-7000 Prox www.louhammond.com ASSOCIATES Carlton Hotels of New York; www.twitter.com/louhammondpr Fax: 212/481-9440 www.facebook.com/louhammondpr [email protected] Roadtrips Inc.; Royal Plantation www.pinterest.com/louhammondpr [email protected] 33 E. 33rd Street, Suite 905 Collection; Sandestin Golf and www.mbooth.com New York, NY 10016 Beach Resort; The Spa of 212/528-1691 Lou Hammond, Founder and Colonial Williamsburg; Squaw Chairman Margaret Booth, CEO www.mfaltd.com Valley; Steamboat; Trapp Family , President Katie Barr Cornish, Vice Lodge; Twin Farms; Whistler Stephen Hammond President/Director, Travel Terence Gallagher, Executive Missy Farren & Associates is Blackcomb; and more. Vice President a mid-sized agency offering the M Booth, Creative Agency of personal attention of a boutique The August issue of O’Dwyer’s will profile Founded in 1984, Lou the Year, excels in creating pub- firm while delivering meaningful PR firms that specialize in investor rela- Hammond & Associates lic relations programs that results that impact bottom line. tions and professional services. If you (LH&A) is the recognized inspire today’s traveler and drive Our passion for travel drives pro- leader in travel and hospitality bottom-line results for our fessional success and relation- would like your firm to be listed in the public relations. LH&A’s expe- clients. Our creative science ships in various niches, includ- August magazine’s profile section, contact rience in all facets of tourism approach — the intersection of ing: culinary, adventure, family, Editor Jon Gingerich at 646/843-2080 or from destination, where LH&A research, insight and imagination romance, Caribbean, well- [email protected] represents a diverse clientele — shapes opinion, enhances rep- ness/spa, culture, wine/spirits

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South Florida, M. Silver level counsel, advocacy of their Associates is one of the country’s product and unrivalled media leading mid-sized public relations savvy, Nancy J. Friedman and marketing communications Public Relations is a first-stop. agencies specializing in travel, A self-described “media junkie tourism and the hospitality indus- with wanderlust”, Nancy and try. MSA has received more than her team pride themselves on 350 awards for excellence and long-term partnerships with agency principals Morris Silver clients and the ability to wring and Virginia M. Sheridan have every ounce of marketing been honored with Lifetime potential out of a property or Achievement awards by destination utilizing social Hospitality Sales & Marketing media, traditional media, events Association (HSMAI) and other and creative promotions. The organizations. Agency pioneered NY’s first Clients have included leading Hotel Week in January 2012 to international and domestic desti- great success and will be nations, multinational hospitality increasing participation for At the 25th Anniversary celebration the Nancy J. Friedman Public companies, individual hotels and January 2013. Relations Team gathered with friends, colleagues, clients and media r esorts, airlines, cruise lines, rail Clients: Inn at Little at the Bowery Hotel in NYC. companies, travel industry associ- Washington, VA; The Nantucket, ations, and gaming operations. MA; Refinery Hotel, NY; Sea MSA also has worked in luxury Island, GA; The Cloister, Sea has solid industry experience and branding, consumer products, Island, GA ; The Lodge, Sea MMGY GLOBAL maintains close contacts with both resort real estate, spas, food & Island, GA; The OUT NYC, New traditional print and broadcast PR beverage, cause-related, CRS, York; Fodor’s Travel Guidebooks; media in addition to emerging digital applications and crisis The Charles Hotel, Boston; Le social/digital media and new buzz- management. Sport/Body Holiday, St. Lucia; 245 Fifth Avenue, Suite 902 building channels. Recent achievements include Rendezvous, St. Lucia; Waldorf New York, NY 10016 Current clients include: the “Defrost your Swimsuit” and Astoria Chicago, IL; Borgata www.mmgyglobal.com American Association for Nude “Vacation like a VIP” marketing Hotel Casino & Spa, Atlantic City; Recreation; Barceló Hotels and programs for Greater Fort The Water Club — A Signature Charles Mardiks, Managing Resorts; Choice Hotels; Colorado Lauderdale, and for the Singapore Hotel by Borgata; Sheraton Hotels Director Tourism Office; Fiesta Americana Elisa Fershtadt, Senior Vice Tourist Board, two episodes of & Resorts Worldwide; Westin President Grand, by Grupo Posadas; German Top Chef, as well as an Anthony Hotels & Resorts Worldwide; Roland Alonzi, Vice President National Tourist Office; Gideon Bourdain media luncheon for 50 Hyatt Regency Aruba Resort & Putnam Resort & Spa, Saratoga, and segments on the Martha Casino; Gansevoort, Turks and MMGY Global PR (formerly NY; Grand Traverse Resort and Stewart Show on Turkey. MSA Caicos; Gansevoort Park, New MMG Mardiks) is a division of Spa, MI; Hotel Missoni; Lebua also supported the 26 member York; Hotel Gansevoort, New MMGY Global, a full-service mar- Hotels & Resorts; The Beaches of lines of Cruise Lines York; The Maritime Hotel, New keting communications company Fort Myers & Sanibel, FL; Live International Association (CLIA) York; The Bowery Hotel, New working exclusively in the travel Aqua Cancun, by Grupo Posadas; in responding to the global eco- York; The Jane, New York; The and tourism industry. MMGY The May Fair Hotel, London; The nomic crisis and tragic Costa Pod Hotel, New York; Grand Global was formed earlier this year Napa Valley Destination Council; Concordia sinking. Hyatt New York; Broadway @ as a result of the merger of MMG Radisson Blu Hotels & Resorts; The agency is represented Times Square, New York; The Worldwide and Y Partnership. Radisson Edwardian Hotels; globally by its partnership in the Hotel @ Times Square, New York; Providing expert strategic coun- Regent Hotels & Resorts; Worldcom Public Relations nyma, the new york manhattan sel in media relations, branding, Renaissance Aruba Resort & Grou p — a worldwide alliance of hotel, New York; The Quin Hotel, event marketing and crisis commu- Casino; Renaissance Curaçao more than 100 independent agen- New York; JW Marriott nications, our team has a track Resort & Casino; Rocky cies in 96 cities on 6 continents. Camelback Inn Resort & Spa, record of developing and imple- Mountaineer; Visit Sarasota Scottsdale; JW Marriott Desert menting award-winning, creative County; Select Registry: NANCY J. Springs Resort & Spa, Palm public relations programs and Distinguished Inns of North Desert; Spring Creek Ranch, brand-building campaigns for America; Sterling Resorts; FRIEDMAN Jackson Hole, WY; The Condado clients from around the world. Telluride, CO; Terranea Resort, PUBLIC RELATIONS, Vanderbilt, Puerto Rico; We’ve recently added expert CA; Travel Guard and the Vacation Doubletree Hilton, San Juan, research capabilities to include Rental Managers Association. INC. Puerto Rico; The Courtyard Isla development of primary client Verde, Puerto Rico; La Concha insights, brand and strategy cre- M. SILVER 35 East 21st Street, 8th Flr. Resort: A Renaissance Hotel, ation, analysis of traveler trends ASSOCIATES, INC. New York, NY 10010 Puerto Rico; El Convento, San and an unmatched understanding of 212/228-1500 Juan, Puerto Rico; Copamarina consumer and intermediary audi- Fax: 212/228-1517 Beach Resort & Spa, Guanica, ences. Through our Digital Media 747 Third Avenue, 23rd Floor [email protected] Puerto Rico; St. www.njfpr.com Practice, MMGY has integrated New York, NY 10017 Petersburg/Clearwater, Florida; www.msilver-pr.com new media, social networking and Nancy J. Friedman, President Cooperstown, New York; The Emily Wilson, Managing Director LiveWeb strategies into an overall Morris Silver, Chairman & CEO Otesaga Hotel, Cooperstown, NY; strategic direction for our clients. Virginia M. Sheridan, President Baseball Hall of Fame, While we offer large agency Rosalie Hagel, Executive VP NJFPR’s “Leave No Stone Cooperstown, NY; Fenimore Art resources, our PR team is small Linda Ayares, Senior VP Unturned” philosophy has cata- Museum, Cooperstown, NY; enough to provide each client with pulted the firm to the top of the Farmer’s Museum, Cooperstown, senior-level, hands-on involvement In business for 35 years and category in travel and hospitali- NY; Ria at the Waldorf Astoria and service. Our dynamic PR team with offices in New York and ty. For clients seeking senior Chicago, IL; and Hotel Week.

26 JULY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Julymagazine:Layout 1 7/2/12 1:44 PM Page 27

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PROFILES OF TRAVEL & TOURISM PR FIRMS

Padilla Speer Beardsley is an blockbuster The Best Job in the integrated communications firm World (Tourism Queensland), a with offices in Minneapolis and viral phenomenon that generated New York City. We create and more than $100 million worth of reenergize brands, develop inte- ad value and 6.7 million website grated marketing campaigns, visitors. stage high-profile events and pro- Created AKA’s outdoor bed- motions, and handle crises. Our room, an industry-first that gen- approach utilizes a proprietary erated coverage in many outlets, methodology that provides including WSJ, NYT, Travel + insight, guides strategy and gen- Leisure and internationally erates measurable outcomes. Our Helped develop Affinia award-winning programs have Hotel’s TLC (Tender Living driven business results for clients Comforts) Movement that has for more than 50 years. produced over 1 billion in media Quinn & Co. VP Katie Coleman experiences Abu Dhabi from atop a Padilla’s travel and tourism impressions to date. camel while leading a press trip for client Etihad Airways. experience includes work for Created Luxury Manifesto, a Jefferson Lines, Minneapolis St. series of video chats between the Paul International Airport, the Waldorf=Astoria Hotels & line, transportation, technology Minneapolis St. Paul Regional Resorts brand leader and luxury OGILVY PUBLIC and destinations. Economic Development pundits such as Tommy Hilfiger, Our combination of research- Partnership, and Meet Danny Meyer and Richard RELATIONS based strategy, break through cre- Minneapolis. David Story to position the col- WORLDWIDE ativity, and flawless execution lection at the forefront of the deliver strong media talkability QUINN & CO. luxury conversation. and business building impact. We developed Occidental 636 11th Avenue Our work has helped clients to 520 8th Avenue, 21st Floor Hotels & Resorts’ social media New York, NY 10036 reach potential travelers where 212/880-5345 New York, NY 10018 and reputation management [email protected] they work, live and play. 212/868-1900 strategy and plan, trained 40 www.ogilvypr.com Relevant travel and tourism www.quinnandco.com executives and staff from 13 clients include the Mexico Facebook, LinkedIn and Twitter: properties and are now leading Tourism Board and the @Quinnandco mplementation. Mitch Markson, President, the i Government of Mexico, Virgin Produced a “red-carpet” Global Consumer Marketing Florence Quinn, President, Airlines, Tourism New South @florenceq media swarm for the arrival of Ogilvy Public Relations Wales, Hilton Hotels, Tourism John Frazier, Executive Vice rooftop beehives at The knows tourism. Our team consists Australia, Ireland Golf, President, @giraffe1 Waldorf=Astoria Hotel with fea- of travel and tourism experts with Singapore Airlines, Brazil, Lara Berdine, Senior Vice ture stories in AP, WSJ, NYT specific strengths in the areas of Scotland, France, Chile, Malta President, @laraberdine and on ABC World News with consumer and brand PR, corpo- and Puerto Rico. Greg McGunagle, Senior Vice Diane Sawyer, CNN, Good President, @gregmcgunagle Morning America, FOX and rate communications, crisis com- , Vice President, munications and reputation man- PADILLA SPEER Michelle Abril CBS. @mi_chellea Developed the first-ever agement, events management, BEARDSLEY Katie Coleman, Vice President trade marketing, partnership and and Digital Media Contact, National Hamentaschen Eating alliances, sponsorship creation @Kate212 Championship for EL AL Israel and leverage, content creation 101 W. River Parkway Morgan Painvin, Vice President, Airlines. The WSJ covered it in and development, digital and tra- Minneapolis, MN 55415 @morganbreadwine a feature. ditional media relations. Ogilvy 612/455-1716 Invented Martini on the Rock, Q&C combines strong strate- the $10,000 martini at The PR has successfully elevated www.padillaspeer.com gic thinking and passionate brands across a variety of travel Algonquin Hotel that was cov- media relations with our signa- ered by more than 400 TV seg- industry categories includ- Tom Jollie, Senior VP ture creative to develop highly ing, hospitality, tour, cruise, air- John Anderson, Director ments and made it into Trivial effective integrated PR pro- Pursuit. grams that help our clients in Consumer; Digital Media; Food, RBB PUBLIC Wine + Spirits; Lifestyle; Real Estate and Travel achieve their RELATIONS goals and, ultimately, drive busi- ness. In digital media, we conduct 355 Alhambra Circle, Suite 800 audits, identify opportunities Miami, FL 33134 and challenges then generate 305/448-7450 recommendations and cam- www.rbbpr.com paigns to meet goals, manage reputation and engage. Christine Barney, CEO Our unique, creative Lisa Ross, President rbb Public Relations worked with the Los Cabos Convention and approach, recognized globally, Tina Elmowitz, Executive Vice Visitors Bureau to host a group of key travel and lifestyle journalists has produced significant results President — ranging from bloggers and freelance writers to trade and con- for clients, a number of industry sumer publication editors — for a multi-brand experiential trip that firsts and many accolades. Three-time winner of the “PR showcased the Los Cabos experience, combined with the benefits of Here are a few examples of Agency of the Year”, rbb Public the luxury all-inclusive stay. our work in Travel: Relations is a national marketing U.S. PR firm behind the PR firm that helps hospitality

28 JULY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Julymagazine:Layout 1 7/2/12 1:44 PM Page 29

PROFILES OF TRAVEL & TOURISM PR FIRMS

Model and tsunami survivor Petra Nemcova poses with Chris Spring, President of Spring O’Brien, and Cristobol Luna, Global Market Redpoint Marketing PR stages an “unbelievable” event in celebra- Director of Turismo Chile, in front of an exact replica of the pod that tion of World Sword Swallower’s Day for client Ripley’s Believe It or rescued the 33 Chilean miners in October 2010 at the first annual Not Times Square. Travel + Leisure Global Bazaar Night Market on September 17, 2011.

brands break out from the compe- tality, interior design, and home icant experience in creating and Artifact Exhibition, How to Train tition, and motivate and influence furnishings, Redpoint is a full executing integrated marketing, Your Dragon, Fuerza Bruta, customers. service marketing PR firm with PR and social media campaigns Cirque Dreams, Yo Gabba Gabba Working with Homewood an entrepreneurial style, brand for clients in the travel and Live!, The Seaport, USA Pro Suites by Hilton, the agency building expertise, and a pas- tourism industries, including Cycling Challenge and Rock N received five 2011 HSMAI sion for results. We orchestrate resorts and resort developers, Roll Hall of Fame. Adrian Awards and won Adrian compelling campaigns that inte- hotel associations, government and The Holmes Report SABRE grate traditional PR with tourism offices, visitors bureaus, RUDER FINN awards two years in a row for the sophisticated digital and social museum and cultural exhibits, live shows, airlines, cruise lines, best travel crisis communication media marketing initiatives. New York campaign for AMResorts. The Select travel/hospitality sporting events and travel media. We create marketing commu- Louise Harris, Chief Global firm’s hospitality client roster clients include the Saint Lucia Strategist also includes Home2 Suites by Tourist Board, Oceania Cruises; nications and social media strate- 212/593-6387 Hilton, Zoëtry Wellness & Spa Regent Seven Seas Cruises; gies that elevate a client’s core [email protected] Resorts, Secrets, Dreams, Now Woodstock Inn & Resort, VT; messages beyond travel outlets and Sunscape Resorts & Spas by Ripley’s Believe It or Not! and into lifestyle media through Asia AMResorts and PriceTravel. Times Square; US Tour the influence of entertainment. Jean-Michel Dumont, Chairman, rbb offers best practices in Operations Association; Hidden Our distinctive approach goes Ruder Finn Asia media relations, corporate and Pond Resort, ME; The Tides beyond core media relations to 65/6336-4932 crisis communications, product Beach Club, ME; The include destination integration [email protected] introductions and digital/social Kennebunkport Inn, ME; The into entertainment content, media, and gives its clients strate- Cottages at Cabot Cove, ME; Facebook promotions, influencer Ruder Finn is a global agency, gic counsel and results with the The Old Fort Inn, ME; The seeding / outreach, special headquartered in New York with individual attention only a bou- Dylan Hotel, Amsterdam; events, social media strategies a major presence in China, the tique agency can provide. Find Simon Pearce. and green / sustainability initia- world’s second largest market for out how rbb can help your brand Redpoint executives bring a tives. The agency’s work has communications. The agency has break out by visiting “nose for news” to every client included building awareness for a strategic focus on four areas of www.rbbpr.com or call 305/448- challenge, ensuring that market- hotels and resorts through expertise: health & wellness, 7457. ing ideas have just the right celebrity seeding programs, posi- corpora te and public trust, tech- dash of risk to make them sig- tioning countries as perfect travel nology and innovation and con- REDPOINT nificantly newsworthy without destinations through destination sumer lifestyle, all underpinned being operationally challenging integrations in films and televi- with digital strategy and social MARKETING PR, to implement. sion shows, creating online con- media, offered through its in- INC. tent tied to entertainment proper- house digital agency, RFI ROGERS & ties, activating sponsorship of Studios. Specialized services sports and entertainment events, include brand and corporate posi- 161 Avenue of the Americas COWAN managing PR for consumer- tioning, reputation management, Suite 1305 focused travel shows, and driving public affairs, corporate social New York, NY 10013 8687 Melrose Avenue, 7th Floor ticket sales for shows / exhibits, responsibility, senior executive 212/229-0119 Los Angeles, CA 90069 among others. communication and employee [email protected] 310/854-8117 Current / past clients include engagement with a particular www.redpointpr.com Fax: 310/854-8106 American Airlines, Canadian focus on building confidence and Victoria Feldman de Falco, [email protected] Tourism Commission, Travel credibility in times of change. Principal www.rogersandcowan.com Alberta, Royal Caribbean, Ruder Finn has four offices in , Christina Miranda Diaz , CEO InterContinental Hotels Group, China, where our dedicated Travel Principal Tom Tardio Tara Walls, EVP Miami Boutique Hotels, Los & Tourism team has helped clients Angeles Times Travel Show, Continued on page 30 Specializing in travel, hospi- Rogers & Cowan offers signif- Bodies the Exhibition, Titanic the 

ADVERTISING SECTION  JULY 2012 WWW.ODWYERPR.COM 29 Julymagazine:Layout 1 7/2/12 1:44 PM Page 30

PROFILES OF TRAVEL & TOURISM PR FIRMS

TJM Communications is a bou- Davidson, New Orleans, Pure tique lifestyle public relations Michigan, The Bahamas, Royal firm specializing in travel and Caribbean International, Canada, related industries: food, wine and The Wizarding World of Harry the arts. Potter, Fontainebleau (Miami Since 2001, the agency has Beach), Revel (Atlantic City), serviced a range of international Time Warner Center (New York), and domestic clients from its Hilton Head Island, Wyndham Orlando, Florida location and Vacation & Rentals, Rand- maintains a strong reputation for McNally, InterContinental Hotels quality service, professionalism Group, and American Airlines. and returning value and results to our clients. Our personalized, WEILL hands-on approach ensures our work is strategically aligned with the client’s needs. 27 West 24 Street Comprised of a team of pas- New York, NY 10010 sionate professionals, we are 212/288-1144 especially proud of the diverse Toll free: 866/PR-WEILL nature of our company, with staff Fax: 212/288-5855 members representing origins www.geoffreyweill.com from around the globe, possessing vast professional travel experi- Geoffrey Weill, President ence. Ann-Rebecca Laschever, Exec. TJM Communications has been VP called upon to service clients in Tania Philip, Sr. VP Spain, South Africa, Canada, and throughout the United States. Our Now in its 17th year of busi- Martha Stewart tours Israel with Weill President Geoffrey Weill. travel and tourism practice cur- ness, Geoffrey Weill Associates is rently includes clients such as: a boutique PR company specializ- Florida’s Space Coast Office of ing in high-end travel, tourism, itive edge for clients with integrat- Tourism; Walt Disney World cultural clients. Throughout the RUDER FINN ed solutions, developing public Swan and Dolphin Resort; Valesa years, the company has been relations, social media and brand- Cultural Services and Hotel known for its fierce dedication to Continued from page 29 ing campaigns, as well as online Majestic in Spain. integrity and creativity, and in marketing and advertising. finding new ways to highlight and such as the Canadian Tourism We consistently achieve high- WEBER promote its clients. As the media world constantly Commission, Four Seasons, the visibility TV, print and online cov- SHANDWICK Marianas Visitors Authority, and erage to catapult client brands changes, WEILL has found differ- Emirates Airline tap into the coun- beyond the fray. We pride our- ent ways of reaching the public try’s enormous T&T market selves on our inventive approach 919 Third Avenue faster and more efficiently — potential. China’s travelers are to partnerships, promotions, pack- New York, NY 10022 through social media, blogs, and increasingly discerning and many age and product development, 212/445-8000 other digital portals. In the past are shifting from traditional group rebranding, special events and www.webershandwick.com year, WEILL has made a special travel to FIT. strategic counsel. effort to bring celebrities to its PR highlights this year included Rene Mack, President, Travel & various destinations as a way of SPRING O’BRIEN garnering over one billion media Lifestyle getting attention and also spoken, impressions for Insight Cuba’s Alice Diaz, Executive Vice and unspoken, endorsements. launch of legal tours to Cuba with President, Travel & Lifestyle Highlights of these initiatives 30 West 26th Street features in the top 20 newspapers include a visit by Martha Stewart New York, NY 10010 plus CNN and network TV, and Fusing the mind of a travel- to Israel; a visit by the cast of Fox 212/620-7100 industry insider with the muscle TV’s series “House” to Israel; Fax: 212/620-7166 developing the Digital Detox cam- [email protected] paign for St. Vincent and the of a consumer powerhouse, Neil Patrick Harris on the Orient- www.spring-obrien.com Grenadines Tourism Authority, Weber Shandwick’s Travel & Express and at Fouquet’s Barriere which created massive coverage in Lifestyle Marketing practice is in Paris; an episode of “The Chris Spring, President North America and Europe, posi- committed to providing its clients Bachelorette” at The Greenbrier Lauren Kaufman, Senior Vice tioning the islands as the ultimate with award-winning capabilities in West Virginia; a visit by Chris President getaway destination. and counsel in a broad range of O’Donnell to Ashford Castle, disciplines. Ireland; shooting of episodes of Spring O’Brien is a full-service TJM Our client work ranges from “Gene Simmons Family Jewels” marketing communications small assignments to global cam- in Israel; and a visit by David agency specializing in travel and COMMUNICATIONS paigns in our dedicated Travel Arquette to Israel. These trips hospitality PR for over two practice. We represent countries, have resulted in media coverage decades. We have successfully INC. states, CVB’s and provinces. We reaching tens of millions on the represented new and established work for airlines, cruise lines, web, in print and via social media companies across every segment 2441 West SR 426, #1061 motorcycle companies, hotels, such as Twitter, Tumblr and of the travel industry including Oviedo, FL 32765 resorts, casinos, travel suppliers Facebook. tourism boards, cruise lines, air- 407/977-5004 and attractions. We’ve launched In addition to traditional lines, railways, hotels, resorts, tour Fax: 407/977-5009 theme parks, travel websites and account executives, WEILL now operators, web sites, associations, [email protected] www.tjmcommunications.com even a Papal museum. has staff members wholly dedicat- and credit card companies. Our client roster includes: ed to social media initiatives. We uniquely achieve a compet- Treva J. Marshall, President Singapore Airlines, Harley- www.geoffreyweill.com. 

30 JULY 2012 WWW.ODWYERPR.COM  ADVERTISING SECTION Julymagazine:Layout 1 7/2/12 1:44 PM Page 31 O’DWYER’S RANKINGS TOP TRAVEL AND TOURISM PR FIRMS

1. Edelman New York $22,288,557 2. The Zimmerman Agency Tallahassee 6,950,000 3. Lou Hammond & Assocs. New York 5,059,922 4. MMGY Global New York 2,924,704 5. Development Counsellors Int’l New York 2,910,765 6. Allison+Partners San Francisco 2,700,000 7. Quinn & Co. New York 2,650,202 8. Coyne PR Parsippany, NJ 1,520,000 9. Finn Partners New York 1,372,000 10. Lane PR Portland, OR 1,258,452 11. CRT/tanaka Richmond, VA 1,209,640 12. J Public Relations San Diego 1,133,748 13. Zeno Group New York 1,070,368 14. Jackson Spalding Atlanta 1,021,596 15. French | West | Vaughan Raleigh 1,009,872 16. Fahlgren Mortine Columbus 821,934 17. rbb Public Relations Miami 802,721 18. Ruder Finn New York 746,510 19. Padilla Speer Beardsley Minneapolis 735,313 20. Seigenthaler PR Nashville 542,000 21. Standing Partnership St. Louis 444,339 22. Blaze Los Angeles 390,200 23. Black Twig Comms. St. Louis 390,000 24. MDi media group Mobile, AL 343,835 25. Richmond PR Seattle 341,667 26. McNeely Pigott & Fox Nashville 307,390 27. Formula PR San Diego 195,881 28. Linhart Public Relations Denver 121,871 29. IW Group W. Hollywood 112,000 30. Gregory FCA Ardmore, PA 100,000 31. Bridge Global Strategies New York 80,869 32. Shelton Group Dallas 66,647 33. WordHampton PR E. Hampton, NY 58,730 34. Red Sky Public Relations Boise 51,233 35. Maccabee Minneapolis 38,763 36. Open Channels Group Ft. Worth 33,750 37. Guthrie/Mayes & Assocs. St. Louis 30,136 38. GodwinGroup Jackson, MS 22,776

© Copyright 2012 The J.R. O'Dwyer Co. Julymagazine:Layout 1 7/2/12 1:44 PM Page 32

OPINION Professional Development Cutting your losses: the Adidas shoe crisis By Fraser Seitel it should “cut its losses.“ designer whose style is quirky and light- While every situation is different, the hearted and his previous shoe designs everal years ago, some nitwit general answer — in a 21st century soci- for Adidas Originals have, for example, wrote a book in which he posited ety in which Twitter and Facebook infor- included panda heads and Mickey Sthat companies shouldn’t apolo- mation move around the world at the Mouse. Any suggestion that this is gize when they’re confronted by crisis. It speed of the ’net — is most usually, “cut linked to slavery is untruthful.” makes them seem weak, he said, or even early and don’t look back.” Clearly, the company was treading “guilty,” which gives their adversaries an The Adidas sneaker saga water. advantage. Scoring a marketing disaster three- And so Adidas may have turned for Evidently, the good PR people at pointer on June 18, news was revealed inspiration to another apparel firm that Adidas, headquartered on the Internet that Adidas was introduc- found itself in the crosshairs of bias in Herzogenaurach, ing new sneakers with ankle bracelets accusation a month ago, Urban Germany, never read and chains, reminiscent of the kind worn Outfitters. the book. by chain-gang prisoners. In late April, the Danish shirt manu- Had Adidas not acted The shoes, created by designer Jeremy facturer introduced a $100 t-shirt with a quick enough to Scott, were attached to the plastic, day- pocket patch that resembled the Star of douse a burgeoning glo orange shackles, according to David symbol that Jews were made to firestorm, it easily Adidas, to accommodate players with “a wear in Nazi Germany. Again, the out- might have found sneaker game so hot you lock your kicks cry on the Web was immediate. And Fraser P. Seitel has itself forever dodg- to your ankles.” Urban Outfitters quickly realized that been a communications ing charges of Huh? the world wasn’t quite ready for “Nazi consultant, author and “racism,” or worse. Obviously, what Adidas was really chic,” and the company kept the shirt teacher for 30 years. He is the author of the The story of Adidas‘ trying to do with its shackle-bound and removed the star. Prentice-Hall text, The ill-fated JS sneaks — although it wouldn’t admit it So, too, after Adidas was attacked by Practice of Public Roundhouse Mid — was evoke an image of “gangsta,” so Jesse Jackson, who practically jumped Relations. training shoe should popular among today’s youth. What the out of his gym shorts to condemn the serve as an object company apparently didn’t anticipate, company for attempting “to commer- lesson to any public relations profession- however, was that the shackles would cialize and make popular more than 200 al, whose company has done something also evoke images of another bygone years of human degradation,” Adidas monumentally stupid and then wonders if period in American history — the era of folded. PR news briefs slavery. On Tuesday morning, June 19, less Almost immediately, Mr. Scott’s inno- than 24 hours after the first wave of crit- WEBER SHANDWICK, H+K vative design was met with a fusillade of icism, Adidas announced it was keeping SETTLE LAWSUIT opprobrium on the Adidas Facebook the shoe and dropping the shackles. The page. days of “racist chic” also would have to Weber Shandwick and Hill+Knowlton • Wrote one unfaithful follower, wait. Strategies in June announced the settlement of a “Adidas, you should be ashamed of The fact that Adidas meant no harm — legal suit filed by WS earlier this year against H&K and former staffers Jody Venturoni/Ken yourselves. The mockery of oppression and certainly wasn’t attempting to glori- Luce, who each headed its Texas operation before that has not been overcome.” fy racism — mattered not at all. In a day joining H+K, for allegedly misappropriating docu- • Another wrote, “Slavery isn’t a fash- dominated by blogs and Facebook and ments and improperly soliciting staffers and ion example. Everyone involved in this Twitter and instantaneous castigation, clients. show should be fired ASAP! This is the perception is reality. And no billion dol- Terms of the settlement are confidential, but WS says the deal “protects its business interests, new reason I won’t buy any Adidas any- lar retailer wants to risk being perceived its clients’ confidential data and its clients’ confi- more!” as “racist.” dential information.” • Summarized yet another unhappy Lessons learned As part of the settlement, Venturoni issued the non-customer, “It’s offensive and inap- So what can the rest of us take away following statement: “During my last year of employment with Weber Shandwick and immedi- propriate in many ways. Not to mention from the Adidas shackle saga? ately after my resignation, I took confidential ugly.” Three things: information belonging to Weber Shandwick. I So in one fell swoop, then, Adidas had 1. PR advisors must always consider shared some of this information with employees introduced a new product that not only the “worst case” before introducing any at Hill & Knowlton. was dumb and ugly, but also offensive new product; meaning that PR people “This information has since been returned to Weber Shandwick or destroyed. Weber — in basketball parlance, a three-point- must be “at the table” with marketing. Shandwick took justified legal action to protect its er. 2. If you’re a huge corporation with own business interests and those of its clients. Learning to cut and run multiple products around the world, you We have reached a confidential settlement of this The first indication that Adidas had must always err on the side of caution. matter.” Elisabeth Rutledge, Senior VP in H+K’s Dallas been caught completely off guard by the 3. Whether or not your action was office, said the WPP unit is “glad the settlement is Net attack was the meek defense of the deliberate, if you find yourself amidst a behind us because our primary focus is our clients. product and its creator, offered by a social media-fueled crisis, the best We welcome a resolution to this distraction.” spokeswoman. advice may well be to cut your losses “Jeremy Scott is renowned as a immediately and live another day. 

32 JULY 2012 WWW.ODWYERPR.COM Julymagazine:Layout 1 7/2/12 1:45 PM Page 33

Guest Column

Financial ratios to manage profit fixed retainer or a retainer with a clean up. Twelve monthly bills of $3,000 will go over By Richard Goldstein operating profit. Herein lies the thrust of my a lot better than two of $18,000. The two at column. How do you get to 40% or more? $18,000 may just have your client wonder- Can’t be done? Close your magazine, sell ing what is going on, slow the collection of s a result of Rick Gould’s newly your agency and become a plumber. They money due you, and possibly cause you to published management handbook do better than 20%! lose a client. Aon PR agency financial manage- The basics 6. Know your overhead percentage as a ment, commentators have been offering A first step. I am a proponent of percentage of direct labor. Overhead should advice on how to make money in the PR “RGAC.” Don’t know what this stands for? be in the 80-100% range. business. It is Rick Gould and Al Croft. Here are 7. Keep an eye on staff productivity. If Some housekeeping. I do not want to be some of the basics of success, not in any you have no time and billing system, this is presumptuous in saying I know more about particular order: not going to happen. the PR business than some of the leaders in 1. Have an effective time and billing sys- 8. Make sure your accounting or finance the industry. However, I’ve been part of the tem. A time and billing system does not department provides you with solid infor- management of some mean it is always the basis for a client mation: weekly or daily cash reports; outstanding CPA billing. If it were, there would never be billing reports; or work in progress reports. firms and have been a “value billing.” A time and billing system is Mike Muraszko of SGS wrote a principal in a small an information tool. It helps you determine column last year on what he believes are the successful CPA firm staff utilization, client realization, and client most game-changing metrics for PR firms that was integrated profitability among other benefits. that are thriving (all as a percentage of net into a larger organiza- 2. Monitor accounts receivable. If you do revenue): tion. I therefore feel I not collect the cash it is a bad debt. There 1. Base account salaries: 38% have some expertise goes your 20% or 40%. 2. Total labor cost: 49% Richard Goldstein and understanding on 3. Try and mark up rebillables. I get push 3. Rent and utilities: 7% is a partner at how to manage a back on this concept by many firms. Try it 4. Total operating expenses: 25% Buchbinder Tunick & service business for Company LLP, New again. 5. Agency operating profit: 26% York, Certified Public growth and prosperi- 4. Prepare a budget and make a resource 6. Annual revenue per professional: Accountants. ty. allocation matrix part of the budget process. $236,000 For as long as I can (I will discuss this as part of a future col- 7. Annual staff turnover: 26%. remember, the PR umn.) Benchmark your agency against these industry had benchmarked a 20% operating 5. Bill regularly. Clients should be on a numbers.  profit standard. This number is arrived at by allocating 50% to direct labor, 30% to oper- ating expenses, the balance being 20% to operating profit. If you shoot for 5/3/2, you will, in my view, be on a slow road to medi- ocrity. So, you have a $2 million agency, and have an operating profit of $400,000. Congratulations, you hit the magic number. For most agencies this is what is left for owner(s) compensation before taxes. If owner base salary is included in the direct labor pool, the numbers are better, but you will not get rich! A service business is a hard way to make a living — it is labor intensive and you need to deal with many different client personalities. There is a big difference between the compensation of a family physician and a surgeon. Which of the two is your agency? As you move on in years, managing a labor intensive business makes you wish for an oasis. Okay, so you have an agency that turns in 20% consistent operating prof- itability year after year. This will give you a possible valuation (I am not an appraiser) of $2.5 million. If you live and work in New York City, you walk away with approxi- mately $1.9 million (using a combined fed- eral and state tax rate of 25%) if a buyer writes a check on the spot. Wow! A better wow is to double the price by having 40%

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OPINION Guest Column Jobs propaganda is a facade American citizens have to contend on an By Joseph Honick the private sector does that. uneven field in almost all political con- What’s being whispered about election flicts. circles, however, is the idea that these Citizens United v. Federal Election here’s a fascinating rumor making same major actual and potential employ- Commission, 558 U.S. 50 (2010), is a the rounds suggesting the very ers are inhibiting their own hiring to keep landmark decision by the United States Tpeople condemning the president the President on the ropes. And why Supreme Court, which held that the First for low job production are helping to not? There is no hurry as they see it. Amendment prohibited the government keep hiring low until the election. Delays keep all sorts of financial commit- from restricting independent political It’s no secret the major contributors to the ments in check even as major govern- expenditures by corporations and unions. Romney campaign ment contracts keep refueling these big The decision overruled Austin v. are from big corpora- operations with taxpayer money. Michigan Chamber of Commerce (1990) tions or massively Certainly, the daily hundreds of millions and partially overruled McConnell v. financed stand-ins in defense contracts that rollout of the Federal Election Commission (2003).[4] like the National Department of Defense alone have pro- The Court, however, upheld require- Association of duced hundreds of thousands of taxpayer ments for public disclosure by sponsors Manufacturers, U.S. produced jobs for more than a decade. of advertisements (BCRA §201 and Chamber of A political strategy that keeps the §311). The case did not involve the fed- Commerce and the damper on new or limited job produc- eral ban on direct contributions from cor- Joseph H. Honick, Koch Brothers. tion benefits all these industries because porations or unions to candidate cam- is president of GMA International in These are also some they know their heavy contributions paigns or political parties, which remain Bainbridge Island, the same companies could indeed produce a Republican vic- illegal in races for federal office. Wash. that repeatedly tory in November and have made no In short, corporations could pump lit- accuse the President secret of their support for candidate Mitt erally billions into politics as persons of killing jobs. Romney. themselves without seeking any vote or Oddly enough, these accusers are the Just as important, the Supreme Court other permission of stockholders. To be same people who just as loudly claim the decision that converted corporations sure, labor unions possess much the government cannot produce jobs; only into personhood changed forever how same power, but there is little evidence memberships are in opposition to over- all union politics. However those mem- Vatican fortifies PR powers berships may see things, there is no comparison to the economic impact of an attempt to modernize it. It’s going to the major corporations that have profit- he Holy See, the Catholic be a slow process. The Vatican is not ed hugely from government business for Church’s insular governing body, going to change in a day.” years and especially in the Iraq and Thas hired Fox News correspon- He reports to Vatican deputy secre- Afghanistan wars that seem to have no dent Greg Burke as a senior communi- tary of state, Archbishop Angelo real end. cations advisor as it copes with ongoing Beccui. In Iraq alone, the international oil crises and other PR issues. Father Federico Lombardi is the combines have reaped hundreds of bil- The move comes after a simmering Vatican’s on-the-record spokesman. He lions of benefits from the efforts of Vatican scandal involving leaked told a press conference May 27 that, “it NATO (mainly American) forces to church documents — dubbed is painful to see such a negative image” rehabilitate the country’s oil fields. “Vatileaks” by the European press — of the Holy See, adding the scandal So back to the current and unseemly reached a boiling point last month with “put trust in the church and the Holy campaign to control the most powerful the arrest of Pope Benedict XVI’s per- See to the test.” piece of real estate in the entire world: sonal butler. On Burke, Lombardi told the the White House, a campaign in which Burke, who covers Europe and the Associated Press in Vatican City that the economy and mostly jobs have been Middle East for Fox News based in the correspondent will “integrate com- the main focal points. Rome and was a Time correspondent in munications issues within the Vatican’s the city for 10 years, is a member of the top administrative office, the secretariat Republican strategists are said to have church’s conservative lay group Opus of state, and will help handle its rela- persuaded the beneficiaries of the Dei. He told Reuters, which he worked tions with the Holy See press office and Supreme Court decision to hold the line for earlier in his career, that he turned other Vatican communications offices.” on hiring to maintain their effort to down overtures from the Vatican twice The pope’s butler, Paolo Gabriele, embarrass President Obama despite the before agreeing to take the post last meanwhile, faces up to 30 years in impact on the unemployed and millions week. prison, charged with aggravated theft facing potential foreclosure on their “Anything that can show an openness for allegedly passing Vatican docu- homes. and willingness to meet the press is a ments to an Italian journalist. But some What is just as confusing and discour- step in the right direction,” Burke told Vatican watchers and media have spec- aging has been the inability of the the Daily Beast. “But more than an ulated that Gabriele is a fall guy and Democratic candidate and sitting world attempt to humanize it, I would say it’s likely did not act alone.  leader to deploy his own minions to strike back very publicly. 

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PEOPLE IN PR

strategic partnership with the National Hamp rolls to Toyota Gore aid returns to Council on Aging.  Fenton ulie Hamp, who left the top commu- Cumberbatch goes to nications post at PepsiCo in March, Jtook the Toyota North America alee Kreider, environmental advisor Cleveland Fed Chief Communications Officer slot on and communications director for KVice President Al Gore, is back at June 25. ris Cumberbatch, a top corporate com- Fenton Communications as managing She takes over for Jim Wiseman, who munications for Wells Fargo who did director of its Washington office. retired at the end of June after 23 years at Istints at Wachovia, Bank of America and She had been senior Toyota, the last two serving as its first Citigate, has moved to the Federal Reserve VP at Fenton from CCO. Bank of Cleveland as VP of public affairs. 2003-06, handling Hamp will be She started May 31 and covers public media, crisis and based in Torrance, information, strategic communications, Capitol Hill outreach Calif., reporting to web services and executive outreach for the for MoveOne.org, Toyota Motor Sales headquarters of the Fed’s Fouth District. Win Without War, President and CEO Cumberbatch was Senior VP/Comms. for Environmental Media Jim Lentz. Wachovia Corp. from 2005 through the Services and True Toyota has 1,800 financial crisis, exiting in 2009 for Wells Majority. dealerships in the Kreider Fargo, where she was Senior VP of Earlier, Kreider North America, Corporate Comms. Hamp spent ten years at including Toyota, under EVP Oscar non-profits Greenpeace, Ozone Action and Lexus and Scion, Suris and based in National Environment Trust, which is now with sales of 1.8 million vehicles in 2011. Charlotte, N.C. Pew Environmental Group. It employs 37,000 people in the region. She earlier held With Gore, Kreider handled promotion of Prior to PepsiCo, she worked in market- senior roles at BoA, his best-seller, “An Inconvenient Truth,” ing communications and PR at General Citibank and the and his roles at Current TV (co-founder), Motors, including VP, comms., Europe, National Securities Generation Investment Management (co- general director, comms., Latin America, Clearing Corp. founder), Apple (board member), Kleiner Africa and the Middle East, and Cleveland Fed chief Perkins Caufield & Byers (partner) and Cumberbatch VP/comms., Saturn. Sandra Pianalto was Google (senior advisor). Betsy McManus, PepsiCo in April tapped Brunswick and profiled in the Wall who handled communications for the Bush administration alum Jim Wilkinson Street Journal June 4.  to head communications.  William J. Clinton Foundation, is Gore’s new communications director.  MWW grabs GOP operative joins B-M Schuerman for L.A. Faulkner to BGR att Burns, communications WW Group has acquired Los harles Faulkner, a veteran of the director at the 2008 Republican Angeles-based boutique shop defense business and Republican MNational Convention in Saint MEnso Communications, adding Cpolitical circles, has joined BGR Paul, is now Southwest PA Market Leader Founding Partner JP Schuerman as an Government Affairs as VP. for Burson-Marsteller in Dallas. executive VP and general manager of Most recently, Faulkner was at consult- He reports to Nate Tibbits, U.S. PA MWW’s Los Angeles office. ing firm Booz Allen Hamilton supporting Practice Chair. Schuerman previously led Edelman’s the National Geospatial-Intelligence Burns led a team of more than 200 com- L.A. operation and takes the MWW GM Agency and promoting technical systems municators at the GOP confab, which slot vacated by Coby King in April. data programs for the Dept. of Defense resulted in more than 2,600 surrogate MWW CEO Michael Kempner said the and U.S. foreign governments. media interviews. He move is part of the independent firm’s push Previously, he was Senior Analyst for also handled engage- to “accelerate our growth” in Southern Science Applications International Corp., ment with Google, California. counseling the DOD and the U.S. Ustream TV and Eighteen-month-old Enso is agency of Strategic Command. Microsoft. record for the University of Southern He also was legislative liaison for the Earlier, he did a California, Triptrotting and Danhov. Commander of the U.S. Northern two-year stint as Schuerman, who praised MWW’s “inde- Command and North American Aerospace press secretary in pendent and entrepreneurial culture,” has Defense Command. George W. Bush’s counseled ESPN, Coors, Mattel and In the Bush White House (2003-2009), Burns Dept. of Veterans Google, among others. Faulkner was Senior Advisor for Affairs. He led Edelman/L.A. for two years as Legislative Affairs at the State Dept. Burns joins B-M from UnitedHealth Executive VP and GM and earlier was Earlier, he worked the Capitol Hill beat Group’s United Healthcare Medicare & EVP and Chief Strategist for L.A.-based for Louisiana Congressman Jim McCrery Retirement unit, where he led PR, legal, CarryOn Communication. He was PR and supported daily operations in the government affairs, regulatory, marketing Director for Event411 during the dot-com Republican Whip’s office.  and sales functions. He also handled the craze. 

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WASHINGTON REPORT State Dept. PA Chief sworn in

ormer White House communications aide Mike Hammer was officially sworn in as the State Department’s public Faffairs chief by Secretary of State Hillary Clinton in June, although he has been in the job since March. Hammer, a former Special Assistant to President Obama, senior Director for Press and Communications, and National Security Council Spokesman, moved to State last year and has the title Assistant Secretary of State for Public Affairs. social/digital and media relations. “He understands the impor- Hammer Proposals are due July 20. The solicitation documents can tance of what we’re trying to be downloaded at fbo.gov.  do, not just government-to-government diplomacy, but people to people,” said Clinton. “And with information rocketing around the globe faster and in more varied ways, we have to be GOP convention enlists Downey exercising smart power in how we communicate. And that’s why Mike has led Public Affairs to become a collaborative, comprehensive, one-stop shop for all State Department easoned Republican PR aide Kyle Downey has been bureaus.” enlisted as Press Secretary for the 2012 Republican Hammer said at the ceremony that the U.S. government can’t SNational Convention in Tampa in August. “cede the ground to the Al Jazeeras and Xinhuas of this world,” Downey, who was Communications Director for two legis- noting the State Dept. has increased the numbers of press brief- lators considered possible vice presidential picks by GOP ing, bolstered its six regional media hubs, and launched 10 for- nominee Mitt Romney, is one the party’s “most effective and eign-language Twitter feeds, among other efforts. “We have to respected voices,” said Williams Harris, CEO of the conven- be the ones telling our narrative,” he said. tion’s Organizing Committee. Hammer, who grew up in Latin America and is fluent in Jim Davis, a former Gibraltar Associates and Brunswick Spanish, said to the press covering his swearing-in that media Group staffer, is Communications Director for the confab. keeps government honest, accountable and sustains democracy. Downey exits the Senate Republican Conference, where he He added: “Perhaps we do not always make it easy for you, but was Communications Director for the group of the party’s 47 we have a shared common goal: to inform the American people senators. He held the same title for the Senate Republican and the world.” Policy Committee, Sen. John Thune (R-S.D.), and Rep. Rob Hammer moved from the White House after the high-profile Portman (R-Ohio), the latter two who are reportedly in the exit of P.J. Crowley in 2011, the State Dept. public affairs head conversation for Vice President. who criticized the U.S. government’s detention of suspected The GOP convention is set for Aug. 27-30.  Wikileaks source Pfc. Bradley Manning.  CDC reviews anti-tobacco PR Cadmus bolsters communications unit he Centers for Disease Control is reviewing its nation- al tobacco education campaign aimed to counter tobac- llen Field, who held top public affairs and communica- Tco industry marketing efforts. tions posts at the Dept. of Health and Human Services, The CDC says cigarette companies spend about $1 million EPorter Novelli and the Peace Corps., has landed at The an hour to promote their products and “glamorize and nor- Cadmus Group in its strategic communications and market malize tobacco use.” transformation unit. CDC’s Office on Smoking and Health currently works with Field, who takes a Principal title at the Alexandria, Va.-based Plowshare Group and on the $54 mil- Arlington, Va.-based consulting firm lion “Tips from Former Smokers” campaign, a PSA-driven focused on environmental and public effort with some PR support handled by GolinHarris. health issues, was deputy assistant secre- Plowshare is led by former Ad Council director Jeff Boal. tary for PA at HHS during the last two The CDC office is reviewing the account to “extend and years of the recent Bush administration. complement” its current efforts without duplicating what’s She moved to HHS from Porter Novelli, already been done, according to a solicitation document. where she was Executive VP for Health The overall goal of the campaign is to educate the public and Social Marketing. about the harmful effects of tobacco use and encourage peo- Field For the Bush administration’s first term, ple to quit smoking. Creation and deployment of the PSA ads she was Communications Director for the is the primary component of the work, complemented by Peace Corps. over four years. 

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International PR News

WPP shareholders nix Sorrell’s pany at 11.2 million euro ($14.1 million). The company, founded in 1997 and publicly traded on pay hike NYSE Alternext, has 250 employees across four offices in Paris, London, Milan and Madrid tracking print, digital, broadcast and social media. PP shareholders rejected a proposed 60% compen- Clients include Google, Kellogg’s, Weber Shandwick, IBM, sation hike for CEO Martin Sorrell at the ad/PR Havas and Lewis PR, among others. Revenue for 2010 was Wconglomerate’s annual meeting in Dublin in May. 16.3 million euro. In that non-binding vote, 59.5% of the proxies opposed WPP said it is in exclusive negotiations to acquire 87% of WPP’s remuneration report. Press Index’s outstanding shares from founders and other sell- Philip Lader, WPP chairman, told the meeting that the board ers at 6.8 euro in cash. If that deal is completed, it will kick will take the “remuneration report very seriously.” “It’s pre- off an all-cash tender offer for the remaining stake.  mature to determine if Sorrell’s compensation will be adjust- ed,” he added. Sorrell argued in favor of the comp hike, saying he deserved B-M makes splash in France to be compensated as an owner and entrepreneur. He founded WPP in 1985. Meanwhile, WPP reports revenues for the first urson-Marsteller has acquired Paris-based i&e, which is four months of 2012 are up seven percent to $5.1 billion with France’s biggest PR firm with about 110 staffers and rev- operating profit “ahead of budget.” Benues in the $16 million range. The RLM Finsbury, Burson-Marsteller, Cohn & Wolfe, The combined Burson-Marsteller i&e has more than 150 Glover Park Group, Public Strategies Inc, and Hill+Knowlton staffers, making it B-M’s largest outpost in Europe, Middle East Strategies PR/PA unit also was up seven percent. and Africa region. WPP expects overall 2012 growth to top last year’s record Tristan Follin and Jean-Pierre Beaudoin, owners and co- year, but sees challenges ahead for 2013 as the U.S. confronts chairmen at i&e, now report to Philippe Pailliart, who was its budget deficit with a possible deadlocked Congress. chairman of France’s B-M SAS. The WPP unit opened in Paris Sorrell is more bullish on 2014, spurred by the World Cup in in 1977. Brazil, Winter Olympics in Sochi and mid-term U.S. General Electric, Johnson & Johnson, Mars, Microsoft, Coca- Congressional elections. Cola, Allianz, BDF Beiersdorf and MasterCard are among i&e’s WPP moves on media monitoring shop clients. WPP has entered exclusive negotiations to acquire European i&e launched in 1962. The B-M team moves into i&e’s office media monitoring giant Press Index in a deal valuing the com- space in August.  FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

Qorvis Communications, Washington, D.C., registered June 1, 2012 NATS Services, United Kingdom, to provide public and media relations and communications support.

Daniel J. Edelman, Inc., Chicago, IL, registered June 6, 2012 for United Arab Emirates Ministry of Foreign Affairs, to build communications and research capacity within the Directorate of Energy and Climate Change (DECC) and effectively execute communications while transferring knowledge and communications skills to DECC staff over a 15 month period.

Wiley Rein, LLP, Washington, D.C., registered June 11, 2012 for Oleksandr Tymoshenko, Ukraine, to communicate with government officials and members of Congress regarding the recent imprisonment by the Ukrainian government of Yulia Tymoshenko, the former Prime Minister of Ukraine. Will educate U.S. policymakers about this humanitarian issue and also actively encourage the U.S. to be supportive of German Chancellor Angela Merkel's request that Mrs. Tymoshenko be released to a hospital in Berlin. Lobbying News  NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Strategic Policies, LLC, Washington, D.C., registered June 12, 2012 for Daimler Trucks North America, Portland, OR, for greenhouse gas emissions and transportation issues.

Akin Gump Strauss Hauer & Feld LLP, Washington, D.C., registered June 15, 2012 for eHealth, Inc., Mountain View, CA, regarding delay in obtaining business license from Chinese Government; denial of market access in China.

Patton Boggs LLP, Washington, DC, registered June 18, 2012 for PhotoCure, Princeton, NJ, for issues related to coverage of phamaceuticals.

Daly Consulting Group, Washington, D.C., registered June 15, 2012 for PricewaterhouseCoopers LLP, Washington, D.C., regarding issues relating to accounting and auditing.

JULY 2012 WWW.ODWYERPR.COM 37 Julymagazine:Layout 1 7/2/12 1:45 PM Page 38

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