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Home , Atomium, Brussels, Heysel Plateau, King Baudouin Stadium, Palais 12

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naturally ATTRACTIVE highly CREATIVE 2 3

Brussels, the evidence of a territory, Mall of the creativity of an unprecedented place.

WELCOME TO NEW HORIZONS.

Convinced by the need of creating Inside this mixed-use neighbourhood, a true living environment through Mall of Europe will present an re-urbanization at the , exceptional destination. This major the city and of designed and avant-garde project, born from a project aspiring for a modern the vision of the future of the city, was neighbourhood, a model of both urbanism designed to offer its visitors a new kind and sustainable development: Europea. of experience by combining , discovery and sharing. As a truly inter-generational and scenic haven, this neighbourhood shall offer Enjoy, wander, discover and shop a unique quality of living for both its at Mall of Europe. inhabitants and visitors. The cultural, residential, commercial and leisure program has been designed conducive to a perfect harmony with the existing historic area such as Brussels Expo and the .

MICHEL DESSOLAIN DIRECTOR OF STRATEGY Together, they will create a unique UNIBAIL-RODAMCO attraction pole in Europe, generating a commonplace and a connection; bringing to life Brussels’ new ambition. 4 AN OPEN DISTRICT

Unique in its kind, Europea is a new part of the city designed by the architect Jean-Paul Viguier at the of the Atomium. Discover the new destiny of a district turned towards the world.

THE HEYSEL, AN EXCEPTIONAL SITE The Atomium, a European totem. — A site of major events: hosted two World's Fairs in 1935 and 1958, Brussels Expo, a concert hall, and a stadium. — Highly attractive to tourists: Mini Europe, Tradeshows, Art & Design Museum, and Cirque du Soleil. — Complete redevelopment LIVE of the Heysel plateau 590 through an ambitious HOMES masterplan.

VIBRATE RETAIL, CARE AND 2 NURSERIES LEISURE 1 RETIREMENT EUROPEA HOME THE HEART OF A UNIQUE URBAN PROJECT

WANDER THROUGH 3.5 HECTARES WORK OF GREEN 3,500 M² LANDSCAPES OF OFFICE SPACE 5

“With its original architecture, Europea represents nature as an urban and the synergy between what exists and what will come. These qualities reaffirm the urban characteristics of Europea, available to residents and visitors for the simple pleasure of living in a city that reflects its time.”

JEAN-PAUL VIGUIER - ARCHITECT 6 A PLACE TO LIVE

With its unprecedented programme and innovative design, Europea embodies a visionary promise of a city and an experience for each and everyone. This multifaceted, scenic neighbourhood unites the urban and the natural while giving space back to the public throughout its novel and bold architecture. 7

STARTING 2021*, A NEW WAY OF LIVING A SUSTAINABLE LIFE

EUROPEA, A COMPLEX DESIGN FOR AN EASY USE

An architecture designed to serve the people and users (mobility, public ENJOY spaces, and a healthy environment) Multiple uses that promotes social bonds and space sharing. A global vision on the layout, designed through a concrete and consistent urban plan (PRAS).

DISCOVER

EUROPEA, AN INNOVATIVE SMART CITY

The diversity of uses and environmental commitment are embodied in the DNA of the Europea project: recuperating WANDER heat from the shopping centre for housing, locally producing renewable energy to meet over 20% of energy needs, managing water wisely (collecting and recycling rain and grey water for plants), and more.

MEET

HEYSEL, A HIGHLY CONNECTED DISTRICT

In harmony with its surroundings, SHOP Europea creates and promotes bonds within and beyond the district through *Retail and first homes public spaces and soft mobility. delivered 8 9

NATURALLY ATTRACTIVE

“Brussels is a city you love to return to. You would even leave just for the pleasure of coming back.”

PIERRE MERTENS - WRITER

AT THE HEART OF THIS EMBLEMATIC DISTRICT, MALL OF EUROPE CAPITALISES ON ITS EXCEPTIONAL ASSETS TO RELEASE AN UNEXPLORED POTENTIAL AND PROVIDE AN UNPRECEDENTED EXPERIENCE FOR ITS FUTURE VISITORS, REGARDLESS OF WHO THEY ARE, WHAT THEY ENJOY, AND WHAT THEY EXPECT. 10 THE HEYSEL, A MUST-SEE PLACE

Known and recognised, the Heysel, thanks to its historical appeal and uncomparable accessibility is today the ideal place for this major urban project.

A PROMINENT DESTINATION WITH ALREADY 5 MILLION VISITS PER YEAR

PALAIS 12 CONCERT HALL WITH CAPACITY OF 15,000 PEOPLE

THE ATOMIUM BRUSSELS EXPO 600,000 VISITORS/YEAR 60 EXHIBITIONS AND 90 EVENTS/YEAR CENTER TRADEMARK

EUROPEA

KING BAUDOUIN STADIUM 50,000 SEATS

AV.HOUBA DE STROOPER

THE PARK EUROVILLE 26,000 M² RECREATIONAL PARK

THE PLANETARIUM ONE OF THE LARGEST IN EUROPE

THE SPORTS MALL OF EUROPE PARK 11

ANTWERP 30 mn from Antwerp City Center A PERFECT N277 ACCESSIBILITY

N211

N202 3 METRO STOPS MALL OF EUROPE E19 across the projet’s A12 N277 entrances

E19

N202 4 TRAMWAYS LINES N206

N1 3 existing lines and one

BRUSSELS AIRPORT under construction GAND N9 E40

LAEKEN N277 9 BUS LINES E40 R21 from the Northern LOUVAIN E19 LIÈGE Brussels and neighbouring R20 N291 towns

RING 15 mn from Brussels CONCERT HALL WITH CAPACITY OF downtown 15,000 PEOPLE () 1,200 STALLS for bikes including SAINT-GILLES 5 Vill’O stations THE ATOMIUM 600,000 VISITORS/YEAR BRUSSELS EXPO 3,700 PARKING E411 60 EXHIBITIONS SPACES AND 90 EVENTS/YEAR BUSINESS CENTER underground, TRADEMARK with guidance to the parking space LA LOUVIÈRE EUROPEA

Tramway lines, A12 BRUSSELS EXPO cycling paths, and the new public spaces. E19 M 6 A smoothened accessibility Av. des Magnolias rlotte Cha T 9 T 9 that promotes ice Bd. du Centenaire ratr pé T 7 BUS M 6 . Im 50,000 SEATS Av Heysel 84 soft mobility. Roi Baudouin 88 N18

KING BAUDOUIN STADIUM Av. de l’Atomium

ATOMIUM AV.HOUBA DE STROOPER PARC EUROVILLE D'OSSEGHEM Av.Houba de Strooper

Stade T 51 93 Av. de Bouchout Stade THE PLANETARIUM BUS The Park Alley 240 250 THE SPORTS Av. du Gros Tilleul THE PARK ALLEY EUROVILLE 241 251 PARK 242 260 26,000 M² 243 RECREATIONAL PARK Av.Jean-Baptiste Depaire THE PLANETARIUM M 6 per-Vreven ONE OF THE LARGEST Rue Re Houba Villo Station BUS IN EUROPE 240 250 Brugmann Space for bicycles 242 251 243 260 THE SPORTS N18 PARK MALL OF EUROPE 12 BRUSSELS, A VIBRANT CITY

The capital of Europe, a crossroads for exchanges and the site of WorldFairs, Brussels manages to invite everyone to share their talents and reveal their ambitions. Welcome to the centre of everyone’s attention.

AT THE HEART OF A GROWING REGION

BELGIUM, 5TH GDP 19% richest country above the EU average in the EU

BELGIUM, 5TH most attractive country in the EU for investors

3RD REGION OF EUROPE in terms of GDP per capita 13

A COSMOPOLITAN CITY OF THE WORLD A reknown cultural and touristic destination: almost 190,000 Europeans work and follow their dreams in this city.

A SYMBOL OF CENTRALITY European capital and a nerve center of international decisions and collaborations.

A DYNAMIC CITY Embodied by its young and contemporary population, the city offers a way of life combining culture, fashion, and gastronomy.

A CREATIVE CITY Passionate inhabitants about fashion and design, lovers of modern art and galleries, they form a community of art collectors.

“While makes you a Parisian and makes you a Londoner, Brussels will allow you to become yourself.”

ERIC EMMANUEL SCHMITT - PLAYWRIGHT 14

SOURCE OF

ATTRACTION ROSENDAËL NORTH SEA E58 A4 With its catchment area covering almost all of E19 Belgium, Mall of Europe offers new and tailor-made TERNEUZEN TURNHOUT ANTWERP programme that meet the needs and requirements of E34

BRUGES E17 it's clients with multiple profiles. E313 GEEL SAINT-NICOLAS E40

GHENT E19 TERMONDE E403 GENK A WELL-ADAPTED ANSWER 425 AALST BELGIUM TO A STRONG LOCAL POTENTIAL EUROPEAN E40 AVERAGE E17 E40 AUDENARDE SINT-TRUIDEN KORTRIJK BRUSSELS GRAMMONT E19 TOURCOING WAVRE 360 E429 LILLE E42 2 LIÈGE 880 237M /1000 GEMBLOUX INHABITANTS E42 A low shopping center LA LOUVIÈRE E19 NAMUR density compared 0-20 minutes to other European 460 FRANCE CHARLEROI 20-30 minutes major cities. 30-60 minutes 868 VALENCIENNES ANVERS

388 PARIS 15

CATCHMENT AREA NETHERLANDS

ROSENDAËL

NORTH SEA E58 A4 E19 EINDHOVEN

TERNEUZEN TURNHOUT

ANTWERP E34

BRUGES E17 E313 GEEL SAINT-NICOLAS E40

GHENT E19 MECHELEN TERMONDE E403 GENK AALST BELGIUM

HASSELT E40 MALL OF EUROPE LEUVEN E17 E40 AUDENARDE SINT-TRUIDEN KORTRIJK BRUSSELS GRAMMONT E19 TOURCOING WAVRE E429 ROUBAIX LILLE E42 TOURNAI NIVELLES LIÈGE GEMBLOUX

E42 LA LOUVIÈRE E19 NAMUR MONS 0-20 minutes FRANCE CHARLEROI 20-30 minutes 30-60 minutes VALENCIENNES

0-20 min 0-30 min 0-60 min

Number of inhabitants 1 639 481 2 890 050 8 156 269 Belgium income index + 5% + 11% + 9%

CONVERGENCE

Families, European Catchment area Of 2.9 M inhabitants population, at 30 minutes away, 8.2 M business or leisure tourists: at 60 minutes a clientele with multiple faces. At the border between and the Brussels-

Including Brussels and Antwerp, the 2 most populated Belgian cities 16 MEETING POINT(S)

The Green Promenade, the Atomium Plaza, the Dining Experience, the Market Place: new emblematic places in a reinvented urban setting where you can work, eat, relax, and enjoy family time.

Mall of Europe stimulates interactions, embodies the pleasure of meeting people and allows you to enjoy multiple experiences. 17 18 19

HIGHLY CREATIVE

“At the heart of a replenishing park, lies a succession of spaces for living and creating, combining culture, leisure, nature, and imagination.”

JEAN-PAUL VIGUIER - ARCHITECT

A PLACE TO ENJOY, BE TOGETHER, OR TAKE TIME FOR YOURSELF: THAT IS THE PROMISE OF MALL OF EUROPE. AN INSPIRING PLACE OF DISCOVERIES, SPARKING A CONTINUOUS CURIOUSITY THROUGH THE MARRIAGE OF ART AND DESIGNAND AN EXCEPTIONAL SCHEDULE OF EVENTS. 20 CAPTURING CULTURE AS A LINK

At the heart of a revitalising park and in partnership with local and international actors, Mall of Europe provides exclusive artistic and cultural opportunities and events.

THE DESIGN AS A DRIVER OF EXPERIENCES Artwork, interior design, singular architecture, and digital innovation: combining design and art to live an unforgettable moments. 21

Europ’ART An art’s walk designed in partnership with the Wiels Contemporary

SHARE SHARE Art Centre — CULTURE An art gallery with exhibitions — Continuously changing cultural

Kinépolis the largest cinema in Belgium (21 screens) — The first Spirouland Park in Belgium, an homage to Belgium cultural heritage, operated by “la Compagnie des Alpes” — La Cité des Enfants (The Children’s Town) Science and discovery — The outdoor Euroville Park — A spa & fitness space with the view on the Atomium LIVE INSIDE 60,000 M² INDOOR LIVE INSIDE 60,000 M² INDOOR AND OUTDOOR RECREATIONAL SPACE AND OUTDOOR RECREATIONAL 22

With its concierge’s lodge, daycare center, personal shoppers, multi-sensory and connected resting spaces, wifi, shopping has never been easier and more enjoyable. 23 INSPIRING TAILOR-MADE AND CONTINOUSLY RENEWED OFFER

Discover the best local and international brands and get inspired by the latest trends or start your own! The pleasure of shopping starts with the adventure of discovery.

IN NUMBERS…

72,000 M2 dedicated to shopping

200 STORES Flagships and iconic shop fronts The best brands 1 in Belgium Department Store — A collection of international 1 brands Supermarket unprecedented in Belgium — A unique space to express ideas and concepts — Daily services for residents

AN INCOMPARABLE AN INCOMPARABLE of the district and its visitors SHOPPING EXPERIENCE 24 SHARING THE RESTAURANTS AND THEIR TERRASSES AT THE HEART OF THE DISTRICT, AT THE HEART OF LEISURE

Meet up with friends any time of the day

in the restaurants or cafés as you explore Belgian The entrance of the cinema at the heart of the Dining Plaza and international cuisines.

The Dining Experience 30 restaurants and cafés covering 9,000 m² with their indoor and outdoor terrasses — The wooded park, its promenade, its playful fountains, and the its sportsing activities —

AND SHARING The market place and the Atomium Plaza Two new emblematic meeting places A WORLD OF FLAVOURS OF FLAVOURS WORLD A 25

Culinary events, cooking demonstrations by great chefs, themed workshops, and musical events: new shared memories. 26 CREATING MOMENTS

Reinvented spaces for an unforgettable experiences

R+2

Street ATOMIUM Access

EUROVILLE

R+1

Street Access

The Park Alley Higher Residential and nurseries ground Offices level Retirement home Street Access

Street Lower Av. impératrice Charlotte ground Access level

Houba de Strooper

The Park Alley

R-1 Street Retail and restaurants R-2 Access Cinemas Parking : Indoor activities 2 levels

FASHION LEISURE GASTRONOMY CULTURE & EXPERIENCES & EXPLORATION & SHARING & ARTS 72,000 m2 dedicated 60,000 m² of indoor and 9,000 m² welcoming The arts walk to shopping outdoor activities 30 restaurants and cafés Europ’ART 200 stores Kinépolis the cinema The Market Place art galleries, 1 department store Spirouland The Atomium Plaza concerts 1 supermarket Cité des Enfants & events (The Children’s Town) FRESH AIR The spa & fitness center 3.5 hectares (indoor) of wooded park Euroville Park The green promenade (outdoor) The Valley 27 28