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View the Brochure 1 naturally ATTRACTIVE highly CREATIVE 2 3 Brussels, the evidence of a territory, Mall of Europe the creativity of an unprecedented place. WELCOME TO NEW HORIZONS. Convinced by the need of creating Inside this mixed-use neighbourhood, a true living environment through Mall of Europe will present an re-urbanization at the Heysel plateau, exceptional destination. This major the city and region of Brussels designed and avant-garde project, born from a project aspiring for a modern the vision of the future of the city, was neighbourhood, a model of both urbanism designed to offer its visitors a new kind and sustainable development: Europea. of experience by combining shopping, discovery and sharing. As a truly inter-generational and scenic haven, this neighbourhood shall offer Enjoy, wander, discover and shop a unique quality of living for both its at Mall of Europe. inhabitants and visitors. The cultural, residential, commercial and leisure program has been designed conducive to a perfect harmony with the existing historic area such as Brussels Expo and the Atomium. MICHEL DESSOLAIN DIRECTOR OF STRATEGY Together, they will create a unique UNIBAIL-RODAMCO attraction pole in Europe, generating a commonplace and a connection; bringing to life Brussels’ new ambition. 4 AN OPEN DISTRICT Unique in its kind, Europea is a new part of the city designed by the architect Jean-Paul Viguier at the foot of the Atomium. Discover the new destiny of a district turned towards the world. THE HEYSEL, AN EXCEPTIONAL SITE The Atomium, a European totem. — A site of major events: hosted two World's Fairs in 1935 and 1958, Brussels Expo, a concert hall, and a stadium. — Highly attractive to tourists: Mini Europe, Tradeshows, Art & Design Museum, and Cirque du Soleil. — Complete redevelopment LIVE of the Heysel plateau 590 through an ambitious HOMES masterplan. VIBRATE RETAIL, RESTAURANTS CARE AND 2 NURSERIES LEISURE 1 RETIREMENT EUROPEA HOME THE HEART OF A UNIQUE URBAN PROJECT WANDER THROUGH 3.5 HECTARES WORK OF GREEN 3,500 M² LANDSCAPES OF OFFICE SPACE 5 “ With its original architecture, Europea represents nature as an urban happening and the synergy between what exists and what will come. These qualities reaffirm the urban characteristics of Europea, available to residents and visitors for the simple pleasure of living in a city that reflects its time.” JEAN-PAUL VIGUIER - ARCHITECT 6 A PLACE TO LIVE With its unprecedented programme and innovative design, Europea embodies a visionary promise of a city and an experience for each and everyone. This multifaceted, scenic neighbourhood unites the urban and the natural while giving space back to the public throughout its novel and bold architecture. 7 STARTING 2021*, A NEW WAY OF LIVING A SUSTAINABLE LIFE EUROPEA, A COMPLEX DESIGN FOR AN EASY USE An architecture designed to serve the people and users (mobility, public ENJOY spaces, and a healthy environment) Multiple uses that promotes social bonds and space sharing. A global vision on the layout, designed through a concrete and consistent urban plan (PRAS). DISCOVER EUROPEA, AN INNOVATIVE SMART CITY The diversity of uses and environmental commitment are embodied in the DNA of the Europea project: recuperating WANDER heat from the shopping centre for housing, locally producing renewable energy to meet over 20% of energy needs, managing water wisely (collecting and recycling rain and grey water for plants), and more. MEET HEYSEL, A HIGHLY CONNECTED DISTRICT In harmony with its surroundings, SHOP Europea creates and promotes bonds within and beyond the district through *Retail and first homes public spaces and soft mobility. delivered 8 9 NATURALLY ATTRACTIVE “ Brussels is a city you love to return to. You would even leave just for the pleasure of coming back.” PIERRE MERTENS - WRITER AT THE HEART OF THIS EMBLEMATIC DISTRICT, MALL OF EUROPE CAPITALISES ON ITS EXCEPTIONAL ASSETS TO RELEASE AN UNEXPLORED POTENTIAL AND PROVIDE AN UNPRECEDENTED EXPERIENCE FOR ITS FUTURE VISITORS, REGARDLESS OF WHO THEY ARE, WHAT THEY ENJOY, AND WHAT THEY EXPECT. 10 THE HEYSEL, A MUST-SEE PLACE Known and recognised, the Heysel, thanks to its historical appeal and uncomparable accessibility is today the ideal place for this major urban project. A PROMINENT DESTINATION WITH ALREADY 5 MILLION VISITS PER YEAR PALAIS 12 CONCERT HALL WITH CAPACITY OF 15,000 PEOPLE THE ATOMIUM BRUSSELS EXPO 600,000 VISITORS/YEAR 60 EXHIBITIONS AND 90 EVENTS/YEAR BUSINESS CENTER TRADEMARK EUROPEA KING BAUDOUIN STADIUM 50,000 SEATS AV.HOUBA DE STROOPER THE PARK ALLEY EUROVILLE 26,000 M² RECREATIONAL PARK THE PLANETARIUM ONE OF THE LARGEST IN EUROPE THE SPORTS MALL OF EUROPE PARK 11 ANTWERP ANTWERP 30 mn from Antwerp City Center A PERFECT N277 ACCESSIBILITY N211 N202 3 METRO STOPS MALL OF EUROPE E19 across the projet’s A12 N277 entrances E19 N202 4 TRAMWAYS LINES N206 N1 3 existing lines and one BRUSSELS AIRPORT under construction GAND N9 E40 LAEKEN N277 9 BUS LINES E40 R21 from the Northern LOUVAIN E19 LIÈGE Brussels and neighbouring R20 SCHAERBEEK N291 Flemish towns RING 15 mn PALAIS 12 from Brussels CONCERT HALL WITH CAPACITY OF downtown LILLE 15,000 PEOPLE (FRANCE) 1,200 STALLS ANDERLECHT IXELLES for bikes including SAINT-GILLES 5 Vill’O stations THE ATOMIUM 600,000 VISITORS/YEAR BRUSSELS EXPO 3,700 PARKING E411 60 EXHIBITIONS SPACES AND 90 EVENTS/YEAR BUSINESS CENTER UCCLE WAVRE underground, TRADEMARK NAMUR with guidance to the parking space LA LOUVIÈRE EUROPEA CHARLEROI Tramway lines, A12 BRUSSELS EXPO cycling paths, and the new public spaces. E19 M 6 A smoothened accessibility Av. des Magnolias arlotte Ch T 9 T 9 that promotes ice Bd. du Centenaire ratr KING BAUDOUIN STADIUM pé T 7 BUS M 6 . Im 50,000 SEATS Av Heysel 84 soft mobility. Roi Baudouin 88 N18 KING BAUDOUIN STADIUM Av. de l’Atomium ATOMIUM AV.HOUBA DE STROOPER PARC EUROVILLE D'OSSEGHEM Av.Houba de Strooper Stade T 51 93 Av. de Bouchout Stade THE PLANETARIUM BUS The Park Alley 240 250 THE SPORTS Av. du Gros Tilleul THE PARK ALLEY EUROVILLE 241 251 PARK 242 260 26,000 M² 243 RECREATIONAL PARK Av.Jean-Baptiste Depaire THE PLANETARIUM M 6 per-Vreven ONE OF THE LARGEST Rue Re Houba Villo Station BUS IN EUROPE 240 250 Brugmann Space for bicycles 242 251 243 260 THE SPORTS N18 PARK MALL OF EUROPE 12 BRUSSELS, A VIBRANT CITY The capital of Europe, a crossroads for exchanges and the site of WorldFairs, Brussels manages to invite everyone to share their talents and reveal their ambitions. Welcome to the centre of everyone’s attention. AT THE HEART OF A GROWING REGION BELGIUM, 5TH GDP 19% richest country above the EU average in the EU BELGIUM, 5TH most attractive country in the EU for investors 3RD REGION OF EUROPE in terms of GDP per capita 13 A COSMOPOLITAN CITY OF THE WORLD A reknown cultural and touristic destination: almost 190,000 Europeans work and follow their dreams in this city. A SYMBOL OF CENTRALITY European capital and a nerve center of international decisions and collaborations. A DYNAMIC CITY Embodied by its young and contemporary population, the city offers a way of life combining culture, fashion, and gastronomy. A CREATIVE CITY Passionate inhabitants about fashion and design, lovers of modern art and galleries, they form a community of art collectors. “ While Paris makes you a Parisian and London makes you a Londoner, Brussels will allow you to become yourself.” ERIC EMMANUEL SCHMITT - PLAYWRIGHT 14 SOURCE OF NETHERLANDS ATTRACTION ROSENDAËL NORTH SEA E58 A4 With its catchment area covering almost all of E19 EINDHOVEN Belgium, Mall of Europe offers new and tailor-made TERNEUZEN TURNHOUT ANTWERP programme that meet the needs and requirements of E34 BRUGES E17 it's clients with multiple profiles. E313 GEEL SAINT-NICOLAS E40 GHENT E19 MECHELEN TERMONDE E403 GENK A WELL-ADAPTED ANSWER 425 AALST BELGIUM HASSELT TO A STRONG LOCAL POTENTIAL EUROPEAN E40 LEUVEN AVERAGE E17 E40 AUDENARDE SINT-TRUIDEN KORTRIJK BRUSSELS GRAMMONT E19 TOURCOING WAVRE 360 E429 MILAN ROUBAIX LILLE E42 2 NIVELLES LIÈGE 880 TOURNAI 237M /1000 GEMBLOUX INHABITANTS STOCKHOLM E42 A low shopping center LA LOUVIÈRE E19 NAMUR density compared MONS 0-20 minutes to other European 460 FRANCE CHARLEROI 20-30 minutes major cities. MADRID 30-60 minutes VALENCIENNES 868 ANVERS 388 PARIS 15 CATCHMENT AREA NETHERLANDS ROSENDAËL NORTH SEA E58 A4 E19 EINDHOVEN TERNEUZEN TURNHOUT ANTWERP E34 BRUGES E17 E313 GEEL SAINT-NICOLAS E40 GHENT E19 MECHELEN TERMONDE E403 GENK AALST BELGIUM HASSELT E40 MALL OF EUROPE LEUVEN E17 E40 AUDENARDE SINT-TRUIDEN KORTRIJK BRUSSELS GRAMMONT E19 TOURCOING WAVRE E429 ROUBAIX LILLE E42 TOURNAI NIVELLES LIÈGE GEMBLOUX E42 LA LOUVIÈRE E19 NAMUR MONS 0-20 minutes FRANCE CHARLEROI 20-30 minutes 30-60 minutes VALENCIENNES 0-20 min 0-30 min 0-60 min Number of inhabitants 1 639 481 2 890 050 8 156 269 Belgium income index + 5% + 11% + 9% CONVERGENCE Families, European Catchment area Of 2.9 M inhabitants expatriate population, at 30 minutes away, 8.2 M business or leisure tourists: at 60 minutes a clientele with multiple faces. At the border between Flanders and the Brussels- Capital Region Including Brussels and Antwerp, the 2 most populated Belgian cities 16 MEETING POINT(S) The Green Promenade, the Atomium Plaza, the Dining Experience, the Market Place: new emblematic places in a reinvented urban setting where you can work, eat, relax, and enjoy family time. Mall of Europe stimulates interactions, embodies the pleasure of meeting people and allows you to enjoy multiple experiences. 17 18 19 HIGHLY CREATIVE “ At the heart of a replenishing park, lies a succession of spaces for living and creating, combining culture, leisure, nature, and imagination.” JEAN-PAUL VIGUIER - ARCHITECT A PLACE TO ENJOY, BE TOGETHER, OR TAKE TIME FOR YOURSELF: THAT IS THE PROMISE OF MALL OF EUROPE.
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