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CREDITS

Published by City of

Mayor: Miloš Vučević City Minister of Culutre: Vanja Vučenović

Project Team Chairman: Momčilo Bajac, PhD

Project Team Members: Uroš Ristić, M.Sc Dragan Marković, M.Sc Marko Paunović, MA

Design: Nada Božić

Logo Design: Studio Trkulja

Photo Credits: Martin Candir KCNS photo team photo team

Candidacy Support: Jelena Stevanović Vuk Radulović Aleksandra Stajić Milica Vukadinović Vladimir Radmanović OF CONTENT

7 BASIC PRINCIPLES 7 Introducing Novi Sad 9 Why does your city wish to take part in the I competition for the title of European Capital of CONTRIBUTION TO THE Culture? LONG-TERM STRATEGY 14 Does your city plan to involve its surrounding 20 area? Explain this choice. Describe the cultural strategy that is in place in your city at the Explain the concept of the programme which 20 18 time of the application, as well as the city’s plans to strengthen would be launched if the city designated as the capacity of the cultural and creative sectors, including European Capital of Culture through the development of long term links between these sectors and the economic and social sectors in your city. What are the plans for sustaining the cultural activities beyond the year of the title? How is the European Capital of Culture action included in this strategy? 24 If your city is awarded the title of Europian Capital of Culture, II what do you think would be the long-term cultural, social and economic impact on the city (including in terms of urban EUROPEAN development)? DIMENSION 28 25 Describe your plans for monitoring and evaluating the impact of the title on your city and for disseminating the results of the evaluation. In particular, the following questions could be 28 Elaborate on the scope and quality of the activities: considered: ▶ Promoting the cultural diversity of , ▶ Who will carry out the evaluation? intercultural dialogue and greater mutual ▶ Will concrete objectives and milestones between the understanding between European citizens; designation and the year of the title be included in your ▶ Highlighting the common aspects of European evaluation plan? cultures, heritage and history, as well as European ▶ What baseline studies or surveys - if any - will you intend integration and current European themes; to use? ▶ Featuring European artists, cooperation with ▶ What sort of information will you track and monitor? operators and cities in different countries, and ▶ How will you define ‘success’? transnational partnerships. ▶ Over what time frame and how regularly will the evaluation ▶ Name some European and international artists, be carried out? operators and cities with which cooperation is envisaged and specify the type of exchanges in question. Name the transnational partnerships your city has already established or plans to establish. 31 Can you explain your strategy to attract the interest of a broad European and international public? III 31 To what extent do you plan to develop links between your cultural programme and the cultural CULTURAL programme of other cities holding the European AND ARTISTIC CONTENT Capital of Culture title? 32 32 What is the artistic vision and strategy for the cultural programme of the year. 34 Describe the structure of the cultural programme, IV including the range and diversity of the activities/main CAPACITY events that will mark the year. TO DELIVER 44 How will the cultural programme combine local cultural 46 heritage and traditional art forms with new, innovative and experimental cultural expressions? 46 Please confirm and supply evidence that you have 44 How has the city involved, or how does it plan to involve, broad and strong political support and a local artists and cultural organisations in the conception sustainable commitment from the relevant local, and implementation of the cultural programme? Please regional and national public authorities. give some concrete examples and name some local artists and cultural organisations with which cooperation 46 Please confirm and evidence that your city has or is envisaged and specify the type of exchanges in question. will have adequate and viable to host the title. To do that, please answer the following questions: Explain briefly how the European Capital of Culture will make use of and develop the city’s cultural infrastructure. 48 What are the city’s assets in terms of accessibility (regional, national and international transport)? 50 What is the city’s absorption capacity in terms of tourists’ accommodation?

V 51 OUTREACH 51 Explain how the local population and your civil society have been involved in the preparation of the application and will participate in the implementation of the year? 54 How will the title create in your city new and sustainable opportunities for a wide range of citizens to attend or participate in cultural activities, in particular young people, volunteers, the marginalised and disadvantaged,including minorities? Please also elaborate on the accessibility of these activities to persons with disabilities and the elderly. Specify the relevant parts of the programme planned for these various groups. VI 56 Explain your overall strategy for audience develoent, and in MANAGEMENT particular the link with and the participation 60 of schools.

60 A. FINANCE - CITY BUDGET FOR CULTURE - What has been the annual budget for culture in the city over the last 5 years (excluding expenditure for the present European Capital of Culture application)? 61 In case the city is planning to use funds from its annual budget for culture to finance the European Capital of Culture project, please indicate this amount starting from the year of submission of the bid until the European Capital of Culture year. 62 Which amount of the overall annual budget does the city intend to spend for culture after the European Capital of Culture year (in EUR and in % of the overall annual budget)? 62 OPERATING BUDGET FOR THE TITLE YEAR - INCOME TO COVER OPERATING EXPENDITURE 63 INCOME FROM THE PUBLIC SECTOR - What is the breakdown of the income to be received from the public sector to cover operating expenditure? 63 What is your fund raising strategy to seek financial support from Union programmes/funds to cover operating expenditure? 64 INCOME FROM THE PRIVATE SECTOR - What is the fund-raising strategy to seek support from private sponsors? What is the plan for involving sponsors in the event? 64 BUDGET FOR CAPITAL EXPENDITURE -What is the breakdown of the income to be received from the public sector to cover capital expenditure in connection with the title year? 66 OPER ATING EXPENDITURE 67 BUDGET FOR CAPITAL EXPENDITURE - What is the breakdown of the income to be received from the public sector to cover capital expenditure in connection with the title year? 68 What is your fund raising strategy to seek financial support from Union programmes / funds to cover capital expenditure? 69 B. ORGANISATIONAL STRUCTURE - What kind of governance and delivery structure is envisaged for the implementation of the European Capital of Culture year? 71 How will this structure be organized at management level?

72 How will you ensure that this structure has the staff with the appropriate skills and experience to plan, manage and deliver the cultural programme for the year of the title?

72 How will you make sure that there is an appropriate cooperation between the local authorities and this structure including the artistic team? 72 According to which criteria and under which arrangements have the general director and the artistic director been chosen – or will be chosen? What are – or will be – their respective profiles? When will they take up the appointment? What will be their respective fields of action? 73 C. CONTINGENCY PLANNING - Have you carried out / planned a risk assessment exercise? 74 What are the main strengths and weaknesses of your project? 75 How are you planning to overcome weaknesses, including through the use of risk mitigation and planning tools, contingency planning etc.

76 D. MARKETING AND COMMUNICATION - Could your artistic programme be summed up by a slogan? 77 What is the city’s intended marketing and communication strategy for the European Capital of Culture year? How will you mobilise your own citizens as communicators of the year to the outside world? 78 How does the city plan to highlight that the European Capital of Culture is an action of the ?

ADDITIONAL 79 INFORMATION

79 In a few lines explain what makes your application so special compared to others?

341,625 citizens, while Novi Sad was home for 231,798 people. 231,798 for home was Sad Novi while citizens, 341,625

and theatres. According to the official census from 2011, the administrative territory of Novi Sad had had Sad Novi of territory administrative the 2011, from census official the to According theatres. and libraries

domestic economic, fair, cultural, scientific and sports manifestations, as well as the city of museums, galleries, galleries, museums, of city the as well as manifestations, sports and scientific cultural, fair, economic, domestic

political and administrative centre of the Autonomous Province of , the host of many international and and international many of host the Vojvodina, of Province Autonomous the of centre administrative and political

dormitories that hosts over 50,000 students. Apart from this, it is an educational, cultural, scientific, healthcare, healthcare, scientific, cultural, educational, an is it this, from Apart students. 50,000 over hosts that dormitories

is a centre with large and modern campus comprising fourteen faculties, institutes and student student and institutes faculties, fourteen comprising campus modern and large with centre university a is

second largest industrial and of Serbian economy. Novi Sad Sad Novi economy. Serbian of centre financial and industrial largest second the is Sad Novi Today,

the life of this city began on February 1 February on began city this of life the Neoplanta, Újvidék, Neusatz. Újvidék, Neoplanta, – name new a under 1748 ,

st

the noble status. After the status of a had been bought from with 95,883 forints, forints, 95,883 with Theresa Maria from bought been had city free royal a of status the After status. noble the

professions and strengthening of its economic interests and ambitions, created the need for this place to seek seek to place this for need the created ambitions, and interests economic its of strengthening and professions

Hungarians also joined them. Diversity of this place, seen in every aspect – in its ethnic structure, education, education, structure, ethnic its in – aspect every in seen place, this of Diversity them. joined also

and , but a few decades later the Armenians, Romanians, Jews, Ruthenians, Roma, , Croats and and Croats Slovaks, Roma, Ruthenians, Jews, Romanians, Armenians, the later decades few a but Germans, and

the Bačka side, as well as the crossing over the . The first dwellers that lived in this town were the Serbs the were town this in lived that dwellers first The Danube. the over crossing the as well as side, Bačka the

This small settlement, founded in the vicinity of the Fortress, had the purpose to protect from from Petrovaradin protect to purpose the had Fortress, the of vicinity the in founded settlement, small This

the settlement Petrovaradinski Šanac started to emerge – a small Serbian town and predecessor of Novi Sad. Sad. Novi of predecessor and town Serbian small a – emerge to started Šanac Petrovaradinski settlement the

Along with the construction of the , on the other bank of the Danube, on the Bačka bank, bank, Bačka the on Danube, the of bank other the on Fortress, Petrovaradin the of construction the with Along

day Fortress, a military- artillery , were laid in 1692, while its construction lasted until 1780. 1780. until lasted construction its while 1692, in laid were fortification, artillery military-baroque a Fortress, day

by the monks of the Belafons, Cistercian monastery, from 1247 to 1252, and the foundation stones for the present present the for stones foundation the and 1252, to 1247 from monastery, Cistercian Belafons, the of monks the by

Petrovaradin Fortress. The first Petrovaradin Fortress was built built was Fortress Petrovaradin first The Fortress. Petrovaradin the – Danube the along structures impressive

a view on the present day Novi Sad across the Danube, stands one of the most most the of one stands Danube, the across Sad Novi day present the on view a has that rock, this On

first settlement on the present day location of Novi Sad emerged 3,000 years ago. ago. years 3,000 emerged Sad Novi of location day present the on settlement first

the present day Fruška Hills. Settlements were always scattered on its slopes, and it is believed that the the that believed is it and slopes, its on scattered always were Settlements Hills. Gora Fruška day present the

was a huge Pannonian Sea. In that sea, in the territory of the present day Vojvodina, there was an island, which is is which island, an was there Vojvodina, day present the of territory the in sea, that In Sea. Pannonian huge a was

. In the past, roughly a million years ago, the entire , together with Vojvodina, Vojvodina, with together basin, Pannonian entire the ago, years million a roughly past, the In . peoples’ European

path of conquerors from all corners of the world – because holding Vojvodina plain meant holding the the holding meant plain Vojvodina holding because – world the of corners all from conquerors of path ‘gate of of ‘gate

the history of Vojvodina and Novi Sad. Located in the Danube Basin, Vojvodina plain has always been on the the on been always has plain Vojvodina Basin, Danube the in Located Sad. Novi and Vojvodina of history the

the Republic of . In both distant and recent past, the geographical position has always been crucial for for crucial been always has position geographical the past, recent and distant both In Serbia. of Republic the

is a geographical, administrative and economic centre of Vojvodina, northern province of of province northern Vojvodina, of centre economic and administrative geographical, a is Sad Novi Introducing

Novi Sad

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{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

the time when his most important work on Special theory of relativity was created. created. was relativity of theory Special on work important most his when time the

Sad’ were Mileva and . Albert Einstein, born in , was in this city in the period from 1905-1907, 1905-1907, from period the in city this in was Ulm, in born Einstein, Albert Einstein. Albert and Mileva were Sad’

prose author of the 20 the of author prose century, lived in Novi Sad and died in it in 1974. But the most famous ‘citizens of Novi Novi of ‘citizens famous most the But 1974. in it in died and Sad Novi in lived century,

th

scientists lived and worked, or were eager to visit. It is interesting that , the bestselling Hungarian Hungarian bestselling the Zilahy, Lajos that interesting is It visit. to eager were or worked, and lived scientists

e place where many renowned domestic and foreign artists, writers, athletes and and athletes writers, artists, foreign and domestic renowned many where place e th was Sad Novi

CULT 8 BASIC PRINCIPLES BASIC TOUR

official , creative industry that blossomed on its own, a young city and a city for the young. the for city a and city young a own, its on blossomed that industry creative languages, official

and values. Novi Sad is everything Europe could wish for: the joint co-existence of 23 national communities, six six communities, national 23 of co-existence joint the for: wish could Europe everything is Sad Novi values. and

Europe is everything they strive for wholeheartedly: standards, norms, beliefs beliefs norms, standards, wholeheartedly: for strive they everything is Europe Sad, Novi of citizens For

impossible elsewhere were made possible in it. in possible made were elsewhere impossible

ys been a measure of reason, balance and compromise, the things that have been been have that things the compromise, and balance reason, of measure a been ys alwa has Sad Novi

for the candidacy of the city for ECoC, which is more than encouraging for the future of this project. project. this of future the for encouraging than more is which ECoC, for city the of candidacy the for

government that occurred in the meantime, there is a constant and unanimous support of all political structures structures political all of support unanimous and constant a is there meantime, the in occurred that government

has intensively prepared the bid for the European Capital of Culture in 2021. Regardless of the changes in local local in changes the of Regardless 2021. in Culture of Capital European the for bid the prepared intensively has

people from Europe and all over the world. For the past four years, after the decision of the City Assembly, it it Assembly, City the of decision the after years, four past the For world. the over all and Europe from people

title of in 2018, because in this short time it managed to become a place gathering young young gathering place a become to managed it time short this in because 2018, in Capital Youth European of title

links to Europe and the world, predominantly at the cultural level. This year, Novi Sad was short-listed for the the for short-listed was Sad Novi year, This level. cultural the at predominantly world, the and Europe to links

bridges destroyed in the NATO bombing, we have gathered strength to rise up and rebuild and establish new new establish and rebuild and up rise to strength gathered have we bombing, NATO the in destroyed bridges

cultural regression and a complete regression of civilisation. However, although we have not yet rebuilt all the the all rebuilt yet not have we although However, civilisation. of regression complete a and regression cultural

of the 20 the of decade last the In century, Novi Sad and its citizens survived the economic, social and and social economic, the survived citizens its and Sad Novi century,

th

and in this way build much stronger and long-lasting bridges - New Bridges to Europe. to Bridges New - bridges long-lasting and stronger much build way this in and

ity, the ECoC title for us is a chance to share similar emotions with our guests guests our with emotions similar share to chance a is us for title ECoC the ity, divers respecting By

emotion. emotion. - visitors with relationship our build to used be will that and us for important is that dimension a with

culture-action-communication, culture-action-communication, Eco, Umberto of discourse communication famous the expanded e W

experiences, explosion of colours, sounds and dance. dance. and sounds colours, of explosion experiences,

which explodes from time to time, this time let it be an explosion of positive emotions, new connections, shared shared connections, new emotions, positive of explosion an be it let time this time, to time from explodes which

country into the community of European nations. If the so far has been seen as a ‘barrel of gunpowder’ gunpowder’ of ‘barrel a as seen been has far so Balkans the If nations. European of community the into country

cultural values and emotions with visitors from all European countries, we will try to integrate our city and and city our integrate to try will we countries, European all from visitors with emotions and values cultural

that surrounds them. Let us share emotions. In the year of the title, with mutual respect and through sharing sharing through and respect mutual with title, the of year the In emotions. share us Let them. surrounds that

such as pride, excitement, love and joy connect people in a much stronger way than plain facts from the world world the from facts plain than way stronger much a in people connect joy and love excitement, pride, as such

being, throughout history, has been an emotional being for far longer than a rational one. Even today, emotions emotions today, Even one. rational a than longer far for being emotional an been has history, throughout being,

e may have may e w Although different history, customs or religion, we share the same emotions. A human human A emotions. same the share we religion, or customs history, different

stronger and more long-lasting way – we want to share emotions. share to want we – way long-lasting more and stronger

with the guests from Europe something that connects people and nations in a a in nations and people connects that something Europe from guests the with share to want We

intend to make a step further, to do more than this. this. than more do to further, step a make to intend

buildings, dates and facts, that we will share with visitors from Europe through our programme. However, we we However, programme. our through Europe from visitors with share will we that facts, and dates buildings,

in the year of the title. Novi Sad is connected to the rest of Europe through many historical events, people, people, events, historical many through Europe of rest the to connected is Sad Novi title. the of year the in

ach ECoC wanted to present to the European public its culture in the best way and share it it share and way best the in culture its public European the to present to wanted ECoC ach e far, So

inconspicuously by its citizens. citizens. its by inconspicuously

urality in Novi Sad is the way of life, that is, every day, lived quietly, slowly and and slowly quietly, lived day, every is, that life, of way the is Sad Novi in urality Multicult

for its multicultural expression. multicultural its for

a half centuries, Novi Sad nowadays carries this cultural-historical legacy as its integral part, which is specific specific is which part, integral its as legacy cultural-historical this carries nowadays Sad Novi centuries, half a

cultures, beliefs, traditions and mentalities. Owing to this this to Owing mentalities. and traditions beliefs, cultures, , lasting for more than two and and two than more for lasting , diversity continuous

its history and with its culture. From the very beginning, it has been developing under the influence of different different of influence the under developing been has it beginning, very the From culture. its with and history its

has actively participated in the creation of European civilization, its fundamental values and identity throughout throughout identity and values fundamental its civilization, European of creation the in participated actively has

en a chance to hold the title of the European Capital of Culture in 2021, Novi Sad will show that it it that show will Sad Novi 2021, in Culture of Capital European the of title the hold to chance a en giv If

European Capital of Culture? of Capital European

Why does your city wish to take part in the competition for the title of of title the for competition the in part take to wish city your does Why

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{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

that stand as the base of Novi Sad 2021 project. 2021 Sad Novi of base the as stand that ACTIONS

citizens of Novi Sad, University community, student and youth organisations and media, we chose chose we media, and organisations youth and student community, University Sad, Novi of citizens SEVEN SEVEN

independent artists, companies, clusters, representatives of creative industry that blossomed on its own, own, its on blossomed that industry creative of representatives clusters, companies, artists, independent

dialogues with representatives of over 50 cultural organisations and institutions, with a large number of of number large a with institutions, and organisations cultural 50 over of representatives with dialogues

which included cultural sector, citizens and civil society. After series of discussions and and discussions of series After society. civil and citizens sector, cultural included which dialogue, cultural

hy the process of planning the project Novi Sad 2021 project started with a with started project 2021 Sad Novi project the planning of process the hy w reason the is This big big

will remain after the realisation of the project. project. the of realisation the after remain will

implementation of Novi Sad 2021 project, as well as build its concept of sustainable cultural development that that development cultural sustainable of concept its build as well as project, 2021 Sad Novi of implementation

of its citizens, the city must face many challenges, solve many problems and establish good base for a successful successful a for base good establish and problems many solve challenges, many face must city the citizens, its of

ulture to really become serious developmental factor, primarily in the interests interests the in primarily factor, developmental serious become really to ulture c for order in However,

economic, social and ecological) in the entire social development. development. social entire the in ecological) and social economic,

between sectors. In this case, culture becomes serious developmental trigger, namely the fourth pillar (next to to (next pillar fourth the namely trigger, developmental serious becomes culture case, this In sectors. between

of cultural participation, development of cultural and creative industries, decentralisation and cooperation cooperation and decentralisation industries, creative and cultural of development participation, cultural of

sector by focusing on strengthening of cultural institutions, preservation of cultural heritage, strengthening strengthening heritage, cultural of preservation institutions, cultural of strengthening on focusing by sector

Novi Sad would get a chance to develop its local concept and strategy of sustainable development of cultural cultural of development sustainable of strategy and concept local its develop to chance a get would Sad Novi

for investments in culture to have measurable effect. By winning the title European Capital of Culture 2021, 2021, Culture of Capital European title the winning By effect. measurable have to culture in investments for

be implemented in order to base cultural policy and its results on realistic and measurable facts, and in order order in and facts, measurable and realistic on results its and policy cultural base to order in implemented be

to achieve sustainable cultural development, constant monitoring and evaluation of cultural organisations will will organisations cultural of evaluation and monitoring constant development, cultural sustainable achieve to

strategic planning, which establishes new procedures for management and implementation of cultural policy policy cultural of implementation and management for procedures new establishes which planning, strategic

of the EU, Novi Sad will create conditions for the positive growth and better life of its citizens. Apart from from Apart citizens. its of life better and growth positive the for conditions create will Sad Novi EU, the of

strategic planning of its economic, cultural and social development, modelled on the developmental policy policy developmental the on modelled development, social and cultural economic, its of planning strategic

the city, enable urban regeneration, and improve international image and tourist offer of Novi Sad. Through Through Sad. Novi of offer tourist and image international improve and regeneration, urban enable city, the

for development of cultural and creative potentials of the city, with the goal to strengthen cultural vitality of of vitality cultural strengthen to goal the with city, the of potentials creative and cultural of development for

the positive experiences of other capital of vulture, the project Novi Sad 2021 has been envisaged as a platform platform a as envisaged been has 2021 Sad Novi project the vulture, of capital other of experiences positive the

the year designated for granting this title for the first time to cities in the EU candidate countries. Following Following countries. candidate EU the in cities to time first the for title this granting for designated year the

In 2011, the City of No of City the 2011, In vi Sad made a decision to bid for the title of European Capital of Culture in 2021, 2021, in Culture of Capital European of title the for bid to decision a made Sad vi

CITY IN ACTION! IN CITY

CULT 10 BASIC PRINCIPLES BASIC TOUR

Within the project Novi Sad 2021 it is necessary to transform some of the existing public parking spaces into into spaces parking public existing the of some transform to necessary is it 2021 Sad Novi project the Within

mostly parking spaces: Republic Square, Trifković Square, Galleries Square, Marija Trandafil Square and others. others. and Square Trandafil Marija Square, Galleries Square, Trifković Square, Republic spaces: parking mostly

the lack of squares and parks. Although many streets contain the word ‘square’ in their names, these spaces are are spaces these names, their in ‘square’ word the contain streets many Although parks. and squares of lack the

urbanity. Novi Sad overgrew its concept of monocentric city with one city square, and nowadays is faced with with faced is nowadays and square, city one with city monocentric of concept its overgrew Sad Novi urbanity.

parts in the centre, it is evident that Novi Sad does not have enough open spaces where it can articulate its its articulate can it where spaces open enough have not does Sad Novi that evident is it centre, the in parts

Apart from certain certain from Apart dialogue. intercultural any for precondition a is this culture; of institutions and societies

Public spaces are necessary for social emancipation and communication of different civil groups, groups, civil different of communication and emancipation social for necessary are spaces Public

4. 4. PUBLIC SPACES PUBLIC NEW

and audience. and

build institutional and non-institutional spaces for dialogue where all citizens could participate both as creators creators as both participate could citizens all where dialogue for spaces non-institutional and institutional build

and workers to include development of intercultural dialogue, competences and sensibility in their goals, to to goals, their in sensibility and competences dialogue, intercultural of development include to workers and

equal chances given to all its citizens. In order to achieve this, it is necessary to encourage cultural institutions institutions cultural encourage to necessary is it this, achieve to order In citizens. its all to given chances equal

without any discrimination and with with and discrimination any without city, open an become Sad Novi help to goal a has 2021 Sad Novi project the

institutions from other areas that are dedicated to this topic, such as educational institutions. In this sense, sense, this In institutions. educational as such topic, this to dedicated are that areas other from institutions

that are permanently dedicated to the topic of intercultural dialogue; poor cooperation between cultural and and cultural between cooperation poor dialogue; intercultural of topic the to dedicated permanently are that

intercultural sensitivity of programmes and activities of cultural institutions; the small number of organisations organisations of number small the institutions; cultural of activities and programmes of sensitivity intercultural

ethnic – live in their own, more or less, isolated spaces. Within the cultural sector, the problem is an insufficient insufficient an is problem the sector, cultural the Within spaces. isolated less, or more own, their in live – ethnic

interethnic tolerance is at a high level in Novi Sad, different communities – cultural, linguistic, confessional and and confessional linguistic, cultural, – communities different Sad, Novi in level high a at is tolerance interethnic

Managing cultural diversity that is rooted in the history of the city is a great challenge for all its citizens. Although Although citizens. its all for challenge great a is city the of history the in rooted is that diversity cultural Managing

Novi Sad is home for 23 national communities, and this is the heart of cultural identity of Novi Sad. Sad. Novi of identity cultural of heart the is this and communities, national 23 for home is Sad Novi

3. W INTERCULTURAL DIALOGUE INTERCULTURAL W NE

it will try to use it as the basis of the strategy for development of new audience. new of development for strategy the of basis the as it use to try will it

institutions communicate their content to the audience of all age groups, especially to young people, and and people, young to especially groups, age all of audience the to content their communicate institutions

For this reason, Novi Sad 2021 will focus on the way in which cultural cultural which in way the on focus will 2021 Sad Novi reason, this For society. entire the and community local

topic of relationship of the young towards culture and arts can lead to a decrease of the relevance of culture in a a in culture of relevance the of decrease a to lead can arts and culture towards young the of relationship of topic

caused this situation and what is the solution to this problem of the audience loss? The lack of dialogue on the the on dialogue of lack The loss? audience the of problem this to solution the is what and situation this caused

life, young people are more turned to criticism of the current selection of cultural contents in the city. What What city. the in contents cultural of selection current the of criticism to turned more are people young life,

preserve and promote cultural and historical heritage. Although they have the need to improve their cultural cultural their improve to need the have they Although heritage. historical and cultural promote and preserve

exceptionally large gap between the youth turned to popular and urban culture and cultural institutions that that institutions cultural and culture urban and popular to turned youth the between gap large exceptionally

habits, low average level of education, insufficient number of cultural contents in remote places. There is an an is There places. remote in contents cultural of number insufficient education, of level average low habits,

products of the mass media culture. There are many reasons for this – low purchasing power, lack of cultural cultural of lack power, purchasing low – this for reasons many are There culture. media mass the of products

consumed in a private space, which is always dominated by watching television and a passive consumption of of consumption passive a and television watching by dominated always is which space, private a in consumed

of participation of citizens in programmes of cultural institutions and mainly focuses on contents that are are that contents on focuses mainly and institutions cultural of programmes in citizens of participation of

Cultural participation in the entire Serbia, thus in Novi Sad as well, is characterised by a low level level low a by characterised is well, as Sad Novi in thus Serbia, entire the in participation Cultural

2. EW APPROACH TO PARTICIPATION AND INCLUSION AND PARTICIPATION TO APPROACH EW N

‘under construction’ when it comes to its own identity. own its to comes it when construction’ ‘under still is Sad Novi because identity, its and

atmosphere of the northernmost Mediterranean city. This is the foundation for further development of the city city the of development further for foundation the is This city. Mediterranean northernmost the of atmosphere

of the oldest Serbian cultural institutions, is the exciting diversity of cultural activities, festivals, urban life and and life urban festivals, activities, cultural of diversity exciting the is institutions, cultural Serbian oldest the of

feeling of optimism in Novi Sad. Today, a new trademark of the city, earlier known as ‘Serbian ’ because because Athens’ ‘Serbian as known earlier city, the of trademark new a Today, Sad. Novi in optimism of feeling

development, gaming industry and series of cultural activities that unite different interests and create a fresh fresh a create and interests different unite that activities cultural of series and industry gaming development,

decisive, courageous and pragmatic manner. The city gradually becomes a hub of services, innovations, software software innovations, services, of hub a becomes gradually city The manner. pragmatic and courageous decisive,

confused, the citizens of Novi Sad realised that they should face this challenge by by challenge this face should they that realised Sad Novi of citizens the confused, in a a in identity their redefining

Yugoslavia, Novi Sad finds itself faced with the challenge brought about by these changes. Initially startled and and startled Initially changes. these by about brought challenge the with faced itself finds Sad Novi ,

developed industrial city, post-war traumas and huge influx of displaced persons from the territory of former former of territory the from persons displaced of influx huge and traumas post-war city, industrial developed

Significantly changed, at the end of the transition which included a complete de-industrialisation of once once of de-industrialisation complete a included which transition the of end the at changed, Significantly

the appearance of certain parts of the city has completely changed, as well as the structure of its population. population. its of structure the as well as changed, completely has city the of parts certain of appearance the

In the last two decades, Novi Sad has seen significant changes. The city has grown intensively, and and intensively, grown has city The changes. significant seen has Sad Novi decades, two last the In

1. NTITY IDE NEW

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{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

culture for their overall quality of life in the city. city. the in life of quality overall their for culture

t thing to change, namely the awareness of citizens of the importance of of importance the of citizens of awareness the namely change, to thing t hardes the be to deemed was that

f former capitals of culture, we have learned that the project changed something something changed project the that learned have we culture, of capitals former f o ience exper the From

entire local community. local entire

There are many abandoned industrial facilities in Novi Sad, the revitalisation of which would be beneficial to the the to beneficial be would which of revitalisation the Sad, Novi in facilities industrial abandoned many are There

development of a community depends on the decision about the purpose, which should offer common benefits. benefits. common offer should which purpose, the about decision the on depends community a of development

of Novi Sad has not had a clear relation towards its industrial heritage. The role of industrial heritage in general general in heritage industrial of role The heritage. industrial its towards relation clear a had not has Sad Novi of

Due to a lack of a clear cultural policy and strategy for development of cultural and creative industries, the City City the industries, creative and cultural of development for strategy and policy cultural clear a of lack a to Due

heritage, institutional culture, third sector, independent art scene, creative industries, amateur creativity, etc. etc. creativity, amateur industries, creative scene, art independent sector, third culture, institutional heritage,

of Novi Sad has been initiated. The City of Novi Sad should have clearly defined its relation with the cultural cultural the with relation its defined clearly have should Sad Novi of City The initiated. been has Sad Novi of

cultural stakeholders have recognised this and recently a process of strategic planning of the cultural policy policy cultural the of planning strategic of process a recently and this recognised have stakeholders cultural

sustainability is only possible through strategic planning of cultural development. Local self-government and and self-government Local development. cultural of planning strategic through possible only is sustainability

pillar of sustainable social development, systematic improvement of the cultural system of the city and its its and city the of system cultural the of improvement systematic development, social sustainable of pillar

interested parties in the process of planning. In the conditions where culture is seen as the crucial fourth fourth crucial the as seen is culture where conditions the In planning. of process the in parties interested

work in implementation of important city projects and helps creating social cohesion, through inclusion of of inclusion through cohesion, social creating helps and projects city important of implementation in work

most effective instruments to gain the competitive advantage. It enables a synchronised and coordinated coordinated and synchronised a enables It advantage. competitive the gain to instruments effective most

a part of everyday life both in developed countries of the world and in Serbia. Strategic planning is one of the the of one is planning Strategic Serbia. in and world the of countries developed in both life everyday of part a

among cities in order to attract investors, donations and development programmes is is programmes development and donations investors, attract to order in cities among ition et Comp

7. ULTURAL AND CREATIVE STRATEGY CREATIVE AND ULTURAL C NEW

an unexplored area. area. unexplored an

artistic and cultural creativity such as crowd funding and various forms of public-private partnerships are still still are partnerships public-private of forms various and funding crowd as such creativity cultural and artistic

development of these industries and due to inertness of the entire cultural system. New models of financing of of financing of models New system. cultural entire the of inertness to due and industries these of development

cooperation with commercial forms of creativity such as creative industries, both due to the lack of planned planned of lack the to due both industries, creative as such creativity of forms commercial with cooperation

are also unused; therefore, tourists are not an important source of income. Lastly, there is the lack of of lack the is there Lastly, income. of source important an not are tourists therefore, unused; also are tourism

the level of cultural participation and the revenue from the sold tickets. The chances offered by the cultural cultural the by offered chances The tickets. sold the from revenue the and participation cultural of level the

and organisations generate on the market are equally weak. The purchasing power of citizens is low, as well as as well as low, is citizens of power purchasing The weak. equally are market the on generate organisations and

cultural sector, which must find alternative sources of financing. Nevertheless, the revenues that institutions institutions that revenues the Nevertheless, financing. of sources alternative find must which sector, cultural

s cannot ensure a more serious growth and development of the the of development and growth serious more a ensure cannot s solution temporary these , r e Howev

past years. years. past

of financing – foreign funds, the solution which many organisations from Novi Sad have successfully used in the the in used successfully have Sad Novi from organisations many which solution the funds, foreign – financing of

Some of the organisations that have managed in these new circumstances have turned to alternative sources sources alternative to turned have circumstances new these in managed have that organisations the of Some

not just for the independent sector and individual creators, but for programme costs of public institutions. institutions. public of costs programme for but creators, individual and sector independent the for just not

period since 1990s due to financial unsustainability of their programmes. The state support is ever less present, present, less ever is support state The programmes. their of unsustainability financial to due 1990s since period

Many organisations, galleries and spaces of contemporary production have stopped working in the the in working stopped have production contemporary of spaces and galleries organisations, Many

6. 6. NANCIAL SOLUTION NANCIAL FI NEW

programmes that support both young and established artists in order to keep them in the locale the in them keep to order in artists established and young both support that programmes

be the cultural centre of the . Modern spaces are a basic prerequisite for this activity, as well as special special as well as activity, this for prerequisite basic a are spaces Modern region. the of centre cultural the be

production is the basic precondition for the environment which intends to to intends which environment the for precondition basic the is production art multimedia ndent Indepe

jointly lead to improvement of the cultural offer of the city. the of offer cultural the of improvement to lead jointly

elements: multimedia art productions, uniting modern art scene and international cooperation which would would which cooperation international and scene art modern uniting productions, art multimedia elements:

University, there is a logical need for creating new spaces that would be defined, predominantly, by the missing missing the by predominantly, defined, be would that spaces new creating for need logical a is there University,

developmental needs of the city and the existing creative potentials, the presence of the Academy of Arts and and Arts of Academy the of presence the potentials, creative existing the and city the of needs developmental

art, especially for visual arts, modern dance, modern theatre, art of new media, etc. In accordance with with accordance In etc. media, new of art theatre, modern dance, modern arts, visual for especially art,

culture have been constructed in Novi Sad. Novi Sad lacks spaces dedicated to contemporary and alternative alternative and contemporary to dedicated spaces lacks Sad Novi Sad. Novi in constructed been have culture

of cultural activities became even narrower. In the last thirty years, no new important buildings dedicated to to dedicated buildings important new no years, thirty last the In narrower. even became activities cultural of

decades that passed, together with the political crisis and breakup of Yugoslavia, the circle circle the Yugoslavia, of breakup and crisis political the with together passed, that decades the In

5. 5. W STRENGTHENED CONTEMPORARY ART SCENE ART CONTEMPORARY STRENGTHENED W NE

the existing public spaces (squares, urban pockets, etc.) and improve the quality of life of the citizens. the of life of quality the improve and etc.) pockets, urban (squares, spaces public existing the

squares and restore their original purpose. These interventions can significantly contribute to humanisation of of humanisation to contribute significantly can interventions These purpose. original their restore and squares

CULT 12 BASIC PRINCIPLES BASIC TOUR

reason for collective action and cooperation. cooperation. and action collective for reason

reconnect at every level, to strengthen trust and solidarity, social cohesion and inclusion, culture is the the is culture inclusion, and cohesion social solidarity, and trust strengthen to level, every at reconnect

raise awareness of belonging to the unique European space, the reason to to reason the space, European unique the to belonging of awareness raise to way the is Culture

cohesion and it is useful for the economic development of the city. the of development economic the for useful is it and cohesion

former Yugoslavia in the last two decades. Strengthening the social capital is a good way to strengthen social social strengthen to way good a is capital social the Strengthening decades. two last the in Yugoslavia former

and base it on mutual trust of citizens, which has been significantly diminished by events in the territory of of territory the in events by diminished significantly been has which citizens, of trust mutual on it base and

their ideas and products. All of this together is a chance to strengthen the strengthen to chance a is together this of All products. and ideas their social capital on cultural foundations, foundations, cultural on capital social

the field of creative industries, this can be a opportunity that provides an access to new markets for for markets new to access an provides that opportunity business a be can this industries, creative of field the

ensure a favourable environment for spreading their business plans and goals; for entrepreneurs, especially in in especially entrepreneurs, for goals; and plans business their spreading for environment favourable a ensure

with citizens and enhance their trust in the local self-government. For business community, this is a chance to to chance a is this community, business For self-government. local the in trust their enhance and citizens with

to strengthen participation of citizens in decision making processes, and in this way improve communication communication improve way this in and processes, making decision in citizens of participation strengthen to

dialogue to present Novi Sad to Europe and bring Europe to Novi Sad. For local self-government, this is a chance chance a is this self-government, local For Sad. Novi to Europe bring and Europe to Sad Novi present to dialogue

new communication channels between citizens, local self-government and artists, as well as to support cultural cultural support to as well as artists, and self-government local citizens, between channels communication new

participation in cultural events, instead of being only passive consumers. For the media, this is a chance to open open to chance a is this media, the For consumers. passive only being of instead events, cultural in participation

participate in redesigning the city and contribute to the development of an active tourism model through active active through model tourism active an of development the to contribute and city the redesigning in participate

to make it more attractive and recognisable on the cultural map of Europe. For visitors, this is a chance to to chance a is this visitors, For Europe. of map cultural the on recognisable and attractive more it make to

culture and cultural policy. For artists, this is a chance to contribute to the image of the city through their work, work, their through city the of image the to contribute to chance a is this artists, For policy. cultural and culture

C citizens, the For is a chance to actively participate in the redesign of the city, in creating creating in city, the of redesign the in participate actively to chance a is Action in ity

CULT 13

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Sad 2021 project. 2021 Sad

countries, so these , together with their native countries, are included in the planning of the Novi Novi the of planning the in included are countries, native their with together municipalities, these so countries,

Subotica, are also known after their tourist offer. All national communities nurture strong links with their native native their with links strong nurture communities national All offer. tourist their after known also are ,

onal culture and customs, these municipalities, such as Bela Crkva, Kanjiža and and Kanjiža Crkva, Bela as such municipalities, these customs, and culture onal nati from Apart

Ruthenians and Beočin is the home to a large community of Roma. of community large a to home the is Beočin and Ruthenians

Bunjevci and Croats in Subotica, a community of Slovaks in Bački Petrovac, Ruski Krstur is populated with with populated is Krstur Ruski Petrovac, Bački in Slovaks of community a Subotica, in Croats and

of Kanjiža, and Mali Iđoš around 90% of the population are Hungarians, there is also a community of of community a also is there Hungarians, are population the of 90% around Iđoš Mali and Senta Kanjiža, of

surrounding villages is the home to Romanian national community, in the north of Vojvodina, in municipalities municipalities in Vojvodina, of north the in community, national Romanian to home the is villages surrounding

and developed in it. Bela Crkva and its surroundings are home to the Czech national minority, Vršac with the the with Vršac minority, national Czech the to home are surroundings its and Crkva Bela it. in developed and

For centuries, European values such as tolerance, diversity, co-existence, and democracy have grown grown have democracy and peace co-existence, diversity, tolerance, as such values European centuries, For

nursery garden of multiculturality. multiculturality. of garden nursery real a plain this making Vojvodina of municipalities in live communities

communities of Hungarians, Slovaks, Croats, Romanians, Bunjevci, Roma, Ruthenians, Czechs and others. National National others. and Czechs Ruthenians, Roma, Bunjevci, Romanians, Croats, Slovaks, Hungarians, of communities

ted by the Serbian population, while one third includes national national includes third one while population, Serbian the by ted inhabi are Vojvodina of thirds Two

this area there are 23 national communities that speak six official languages. languages. official six speak that communities national 23 are there area this

ersity, if we do not include the entire Vojvodina. In In Vojvodina. entire the include not do we if ersity, div its all in 21 AREA the present to impossible is It

A 21 IS UNITY IN DIVERSITY IN UNITY IS 21 A RE A

and put their vast potential in the service of economic and cultural development. cultural and economic of service the in potential vast their put and

citizens, local self-government, cultural institutions, business community and non-governmental organisation organisation non-governmental and community business institutions, cultural self-government, local citizens,

the lives of citizens of all generations are very unfavourable. This is a unique opportunity and reason to mobilise mobilise to reason and opportunity unique a is This unfavourable. very are generations all of citizens of lives the

When this is combined with completely defunctional economy, the consequences on on consequences the economy, defunctional completely with combined is this When citizens. of participation

Sad, as a cultural centre, is surrounded with cultural periphery with a weak cultural production and cultural cultural and production cultural weak a with periphery cultural with surrounded is centre, cultural a as Sad,

joint development strategy, principles of exchanging cultural contents and the integrated tourist offer. Novi Novi offer. tourist integrated the and contents cultural exchanging of principles strategy, development joint

However, the city with its natural surroundings has not yet become a unique cultural unity based based unity cultural unique a become yet not has surroundings natural its with city the However, on on

Danube, Fruška Gora and vast Vojvodina plain. plain. Vojvodina vast and Gora Fruška Danube,

geographical, historical and spiritual unity. The identity of the city and its citizens is directly linked with the the with linked directly is citizens its and city the of identity The unity. spiritual and historical geographical,

Karlovci, Irig and Beočin. These three municipalities on the left bank of the Danube connect Fruška Gora into into Gora Fruška connect Danube the of bank left the on municipalities three These Beočin. and Irig Karlovci,

Novi Sad will bid for the title of the European Capital of Culture together with municipalities of Sremski Sremski of municipalities with together Culture of Capital European the of title the for bid will Sad Novi

municipalities that lay on the slopes of the Fruška Gora Hills, the Danube banks or fertile plains of Vojvodina. Vojvodina. of plains fertile or banks Danube the Hills, Gora Fruška the of slopes the on lay that municipalities

cultures and languages. The urban core of Novi Sad is encircled with a wreath of suburban neighbourhoods and and neighbourhoods suburban of wreath a with encircled is Sad Novi of core urban The languages. and cultures

al unity which is the home to approximately 400,000 people of multiple multiple of people 400,000 approximately to home the is which unity al urban-rur authentic an is 21 Area

21 IS UNITY OF PLACE OF UNITY IS 21 AREA

Capital of Culture in 2021. in Culture of Capital

City Assembly of Novi Sad made the decision to bid for the title of the the of title the for bid to decision the made Sad Novi of Assembly City the 2011 in Lastly, European European

excellence, and symbolically describes unity that characterises this city and people in it. it. in people and city this characterises that unity describes symbolically and excellence,

the number 21 is very powerful, because it stands for for stands it because powerful, very is 21 number the sense, rological nume In , harmony and and harmony , unity

visibility of the local cultural diversity. cultural local the of visibility

recognise culture as a development factor, i.e. as part of the urban policy for developing the image and increasing increasing and image the developing for policy urban the of part as i.e. factor, development a as culture recognise

sustainability, participatory democracy and creating conditions for peace. for conditions creating and democracy participatory sustainability, In this way, the city chose to to chose city the way, this In

self-governments around the world, whose goal is to enshrine commitment to to commitment enshrine to is goal whose world, the around self-governments human rights, cultural diversity, diversity, cultural rights, human

, signed by around 500 cities and local local and cities 500 around by signed , Culture for 21 Agenda charter the of natory sig a is Sad Novi

021. is number code area the and 21000 s i Sad Novi for code Zip

have decided to define the city with its surroundings as the the as surroundings its with city the define to decided have in the candidacy process. process. candidacy the in 21 AREA

In many ways that are both tangible and intangible, Novi Sad is marked with the number number the with marked is Sad Novi intangible, and tangible both are that ways many In , thus we we thus , 21

SAD AREA 21 AREA SAD OVI N

choice.

Does your city plan to involve its surrounding area? Explain this this Explain area? surrounding its involve to plan city your Does

CULT 14 BASIC PRINCIPLES BASIC TOUR

the city that can be felt even if you stay just for a little while. Some say that Novi Sad is the northernmost northernmost the is Sad Novi that say Some while. little a for just stay you if even felt be can that city the

are the result of being in love in with the present moment, passion for life, and they make a special energy of of energy special a make they and life, for passion moment, present the with in love in being of result the are

and directness, good cuisine, full cafés, rich social life despite everyday problems, problems, everyday despite life social rich cafés, full cuisine, good directness, and simplicity Hospitality,

moment, people of the AREA 21 want to build happy and secure future for themselves and their children. children. their and themselves for future secure and happy build to want 21 AREA the of people moment,

n, in love with life and passionately living in the present present the in living passionately and life with love in n, traditio and heritage historical of Proud

unique local patriotism. local unique

This fact makes the citizens of Novi Sad proud of their city, its history and creation of a a of creation and history its city, their of proud Sad Novi of citizens the makes fact This help. to willingness

in it, always emphasise the spirit of the city, and this spirit is comprised of people, their openness and and openness their people, of comprised is spirit this and city, the of spirit the emphasise always it, in

All visitors of Novi Sad, after staying staying after Sad, Novi of visitors All history. the by citizens its to imposed events the despite changed not

painting, folklore, dialect, as well as the traditional hospitality, simplicity and tolerance. The spirit of the city has has city the of spirit The tolerance. and simplicity hospitality, traditional the as well as dialect, folklore, painting,

slow temperament permeated with melancholy. This can be seen in specific folk art, tamburitza music, naïve naïve music, tamburitza art, folk specific in seen be can This melancholy. with permeated temperament slow

Over time, these differences have sprouted a specific ‘Vojvodina mentality’ characterised by somewhat somewhat by characterised mentality’ ‘Vojvodina specific a sprouted have differences these time, Over

21 IS UNITY OF PAST, PRESENT AND FUTURE AND PRESENT PAST, OF UNITY IS 21 A ARE

as ECoC in 2021. 2021. in ECoC as

for the development of cultural tourism that can be an important segment of overall cultural offer of Novi Sad Sad Novi of offer cultural overall of segment important an be can that tourism cultural of development the for

Together with the vicinity of the city and capacities it has, this makes a functional whole with great potentials potentials great with whole functional a makes this has, it capacities and city the of vicinity the with Together

festivities are characterised by simplicity in preserving tradition, traditional hospitality, and attractiveness. attractiveness. and hospitality, traditional tradition, preserving in simplicity by characterised are festivities

festivals of food and wine, nurturing customs from Vojvodina’s past, church festivities, etc. These unique unique These etc. festivities, church past, Vojvodina’s from customs nurturing wine, and food of festivals

offer of the AREA 21. Even now, local communities organise numerous events such as traditional music festivals, festivals, music traditional as such events numerous organise communities local now, Even 21. AREA the of offer

Vojvodina plain and slopes of Fruška Gora covered with vineyards. This is a great opportunity for the tourist tourist the for opportunity great a is This vineyards. with covered Gora Fruška of slopes and plain Vojvodina

gastronomy, architecture, music, folk naïve art, and all of this is placed in the timid natural environment of of environment natural timid the in placed is this of all and art, naïve folk music, architecture, gastronomy,

heritage of this multinational environment includes diversity of customs, mythology and beliefs, folklore, folklore, beliefs, and mythology customs, of diversity includes environment multinational this of heritage

a chance to economic growth based on cultural revitalisation of both the city and countryside. Rich cultural cultural Rich countryside. and city the both of revitalisation cultural on based growth economic to chance a

However, despite the devastating data, this unity of urban and rural in a relatively small space gives gives space small relatively a in rural and urban of unity this data, devastating the despite However,

sector additionally decreased. decreased. additionally sector

the population of 335,701, and due to consequences of economic crisis the number of the employed in industrial industrial in employed the of number the crisis economic of consequences to due and 335,701, of population the

20 years, ending with 2011. Today, the situation is worse, taking into consideration the fact that Novi Sad has has Sad Novi that fact the consideration into taking worse, is situation the Today, 2011. with ending years, 20

n be seen that the number of the employed in industrial sector has decreased four times in the last last the in times four decreased has sector industrial in employed the of number the that seen be n ca It

20% 5% 12% Mutual relation relation Mutual

176,626 250,493 191,405 Population

employed in industry industry in employed

34,534 17,227 23,405

Number of the of Number

2011 2002 1991

in industrial sector declined, while the number of citizens grew. grew. citizens of number the while declined, sector industrial in

deindustrialisation, without prospects for re-industrialisation. The table shows how the number of employees employees of number the how shows table The re-industrialisation. for prospects without deindustrialisation,

Sad was an industrial centre of this area, but this is not the case today. Since 1991, there has been a massive massive a been has there 1991, Since today. case the not is this but area, this of centre industrial an was Sad

where the population is mainly oriented to agricultural production and lives a rural life. Up until recently, Novi Novi recently, until Up life. rural a lives and production agricultural to oriented mainly is population the where

production and rural way of life. Novi Sad urban core is, so to speak, just a step away from its rural surroundings, surroundings, rural its from away step a just speak, to so is, core urban Sad Novi life. of way rural and production

The fertile Vojvodina plain and hills of Fruška Gora have made this area the focus of agricultural agricultural of focus the area this made have Gora Fruška of hills and plain Vojvodina fertile The

AREA 21 IS UNITY OF URBAN AND RURAL RURAL AND URBAN OF UNITY IS 21 AREA

also a Jewish , as well as masjids of Islamic religious community. religious Islamic of masjids as well as synagogue, Jewish a also

include mostly Christian (Orthodox, Protestant, Catholic, Greek Catholic) objects, apart from which there is is there which from apart objects, Catholic) Greek Catholic, Protestant, (Orthodox, Christian mostly include

vi Sad is also the home to around twenty religious communities. Religious objects in Novi Sad Sad Novi in objects Religious communities. religious twenty around to home the also is Sad vi No

CULT 15

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Museum of Forgotten Arts on the area of 2500 m2 and 150,000 artefacts that are displayed for citizens and and citizens for displayed are that artefacts 150,000 and m2 2500 of area the on Arts Forgotten of Museum

EIPIX in the field of gaming industry, Manual Co. which preserves old crafts of this part of Europe and owns the the owns and Europe of part this of crafts old preserves which Co. Manual industry, gaming of field the in EIPIX

development of information technologies, Novi Sad got its creative industry, comprised of big companies like like companies big of comprised industry, creative its got Sad Novi technologies, information of development

contributed to diversity of the cultural production in the city. In the past several years, especially with the the with especially years, several past the In city. the in production cultural the of diversity to contributed

of artists have constantly been created, and, with their work, completed the artistic image of Novi Sad and and Sad Novi of image artistic the completed work, their with and, created, been constantly have artists of

Sad does not lag behind, but keeps up with trends in culture. Since 1970s art groups, NGOs and associations associations and NGOs groups, art 1970s Since culture. in trends with up keeps but behind, lag not does Sad

biggest art colony in Europe that has been active for 63 years and includes more than 80 art ateliers. Novi Novi ateliers. art 80 than more includes and years 63 for active been has that Europe in colony art biggest

Sad also has music, ballet and art schools. The Petrovaradin Fortress houses the ‘Art Circle’, the oldest and the the and oldest the Circle’, ‘Art the houses Fortress Petrovaradin The schools. art and ballet music, has also Sad

theatre scene, and their projects are available to Novi Sad audience every year. Apart from the Academy, Novi Novi Academy, the from Apart year. every audience Sad Novi to available are projects their and scene, theatre

Academy of Arts gathers numerous young artists who form ensembles, chamber orchestras, alternative alternative orchestras, chamber ensembles, form who artists young numerous gathers Arts of Academy

independent art scene in the field of drama, music and visual arts, as well as digital art and new media. The The media. new and art digital as well as arts, visual and music drama, of field the in scene art independent

memorial-collections. Owing to the Academy of Arts, which has existed for 42 years, the city has developed developed has city the years, 42 for existed has which Arts, of Academy the to Owing memorial-collections.

times, Institute for Protection of Monuments, etc. Novi Sad also has several public and private galleries and and galleries private and public several has also Sad Novi etc. Monuments, of Protection for Institute times,

Art, Natural History Museum, Historical Archives of Novi Sad which keeps a collective memory of tumultuous tumultuous of memory collective a keeps which Sad Novi of Archives Historical Museum, History Natural Art,

Apart from this, Novi Sad has the City Museum of Novi Sad, , Museum of Contemporary Contemporary of Museum Vojvodina, of Museum Sad, Novi of Museum City the has Sad Novi this, from Apart

aim to represent Serbian culture in Europe and enlighten Serbian people. It was moved to Novi Sad in 1864. 1864. in Sad Novi to moved was It people. Serbian enlighten and Europe in culture Serbian represent to aim

opera and ballet. The (today with and gallery) was founded in in 1826 with the the with 1826 in Budapest in founded was gallery) and library with (today Srpska Matica The ballet. and opera

on texts by one Serbian and one Hungarian writer. Today, the is comprised of drama, drama, of comprised is Theatre National Serbian the Today, writer. Hungarian one and Serbian one by texts on

institution, the Serbian National Theatre was founded in 1861, whose first two plays were, interestingly, based based interestingly, were, plays two first whose 1861, in founded was Theatre National Serbian the institution,

to Europe. The oldest cultural institution in the city is the City Library of Novi Sad, founded in 1845. Within this this Within 1845. in founded Sad, Novi of Library City the is city the in institution cultural oldest The Europe. to

responsible for defining the cultural identity of Serbian people, as well as for presentation of the Serbian culture culture Serbian the of presentation for as well as people, Serbian of identity cultural the defining for responsible

name of the ‘Serbian Athens’. Because of this, Novi Sad has a long tradition of cultural institutions that are are that institutions cultural of tradition long a has Sad Novi this, of Because Athens’. ‘Serbian the of name

ounded in 1694, Novi Sad has been the centre of Serbian culture for a long time, which earned it the the it earned which time, long a for culture Serbian of centre the been has Sad Novi 1694, in ounded F

Explain briefly the overall cultural profile of your city. your of profile cultural overall the briefly Explain

title is a chance to get closer to this goal through culture. culture. through goal this to closer get to chance a is title

Therefore, Novi Sad and Vojvodina are the bridge for European integrations of the entire Serbia, and the ECoC ECoC the and Serbia, entire the of integrations European for bridge the are Vojvodina and Sad Novi Therefore,

Autonomous Province of Vojvodina want to be part of cultural and civilization values on which Europe is built. built. is Europe which on values civilization and cultural of part be to want Vojvodina of Province Autonomous

of the Association of European Regions since 2002, clearly show that the citizens of the AREA 21 and entire entire and 21 AREA the of citizens the that show clearly 2002, since Regions European of Association the of

support European integrations of Serbia, that the Autonomous Province of Vojvodina has been a full member member full a been has Vojvodina of Province Autonomous the that Serbia, of integrations European support

the EU, that many of them have dual citizenship, i.e. citizenship of the EU, that most of the remaining citizens citizens remaining the of most that EU, the of citizenship i.e. citizenship, dual have them of many that EU, the

that a third of the Vojvodina’s citizens are national minorities whose mother countries are already members of of members already are countries mother whose minorities national are citizens Vojvodina’s the of third a that

odina link their destiny and future to the European Union. The very fact fact very The Union. European the to future and destiny their link odina Vojv and Sad Novi of zens Citi

information are the main precondition for a good stay in a city. a in stay good a for precondition main the are information

English well, which makes communication with the visitors and tourists easier. Good communication and and communication Good easier. tourists and visitors the with communication makes which well, English

mention that a large number of citizens of Novi Sad, especially the young, speak speak young, the especially Sad, Novi of citizens of number large a that mention to important is It

acacia, pine or river. or pine acacia,

Many visitors to the city remember it by its smell, because each season brings its irresistible smell of linden, linden, of smell irresistible its brings season each because smell, its by it remember city the to visitors Many

the Danube, Novi Sad Štrand, reminds of sandy sea beaches where you can distinguish a multitude of languages. languages. of multitude a distinguish can you where beaches sea sandy of reminds Štrand, Sad Novi Danube, the

until the early morning hours, music, street performers and artists. The most beautiful and the biggest beach on on beach biggest the and beautiful most The artists. and performers street music, hours, morning early the until

Mediterranean city, which is not by accident. In summer, it reminds us of a coastal city with the buzz that lasts lasts that buzz the with city coastal a of us reminds it summer, In accident. by not is which city, Mediterranean

CULT 16 BASIC PRINCIPLES BASIC TOUR

for cultural tourism. cultural for

artists, tourist operators and entrepreneurs, because Novi Sad with its location, is an interesting destination destination interesting an is location, its with Sad Novi because entrepreneurs, and operators tourist artists,

of them see Novi Sad 2021 as a chance to step on the European and world scene together, to connect with with connect to together, scene world and European the on step to chance a as 2021 Sad Novi see them of

stakeholders in the city are aware that they must be focused on the market and concept of sustainability. All All sustainability. of concept and market the on focused be must they that aware are city the in stakeholders

for the cultural dynamics in the city. However, this is not enough. Apart from the problems specified, cultural cultural specified, problems the from Apart enough. not is this However, city. the in dynamics cultural the for

and energy, which is common among cultural workers, should take the credit credit the take should workers, cultural among common is which energy, and enthusiasm However,

citizens leads to elitism and quasi-elitism in culture. culture. in quasi-elitism and elitism to leads citizens

in Novi Sad works on a big international project focused on developing the new audience. Poor participation of of participation Poor audience. new the developing on focused project international big a on works Sad Novi in

and there are also several centres that foster children’s artistic creativity. Furthermore, the Academy of Arts Arts of Academy the Furthermore, creativity. artistic children’s foster that centres several also are there and

institutions have integrated projects and concrete activities for development of new audience into their plans, plans, their into audience new of development for activities concrete and projects integrated have institutions

. Fortunately, many cultural cultural many Fortunately, . people young to comes it when especially audience, of loss constant a is problem

cultural heritage and traditional art forms with new and experimental cultural expressions, but the burning burning the but expressions, cultural experimental and new with forms art traditional and heritage cultural

intercultural dialogue, marginalisation of modern art scene, which makes it impossible to combinethe rich local local rich combinethe to impossible it makes which scene, art modern of marginalisation dialogue, intercultural

lack of adequate space and lack of investments in cultural infrastructure, lack of mechanisms for a designed designed a for mechanisms of lack infrastructure, cultural in investments of lack and space adequate of lack

planning in the field of culture and determining priorities of the cultural policy, the constant lack of finances, finances, of lack constant the policy, cultural the of priorities determining and culture of field the in planning

faced with a multitude of problems. As it has been stated before, this is predominantly, the lack of strategic strategic of lack the predominantly, is this before, stated been has it As problems. of multitude a with faced

cultural offer in the city, institutions of culture, artists and cultural workers are are workers cultural and artists culture, of institutions city, the in offer cultural rich the from Apart

needed for a successful implementation of the ECoC project. ECoC the of implementation successful a for needed

cultural and creative capital capital creative and cultural great a represents together this of All technologies. information modern and art

, which is important, having in mind the ever closer connection between between connection closer ever the mind in having important, is which , industry gaming and information of

in the implementation of the programme concept of Novi Sad 2021. Novi Sad has recently become the centre centre the become recently has Sad Novi 2021. Sad Novi of concept programme the of implementation the in

of these festivals have a long tradition and the international prefix, which is an excellent base for cooperation cooperation for base excellent an is which prefix, international the and tradition long a have festivals these of

other festivals and cultural events make Novi Sad a unique cultural centre of the region. As it can be seen, all all seen, be can it As region. the of centre cultural unique a Sad Novi make events cultural and festivals other

festival, SHORTZ international festival of short film and video, EXIT the best European music festival and many many and festival music European best the EXIT video, and film short of festival international SHORTZ festival,

Cinema City international film festival, KIDS Fest international children’s film festival, EURO-IN European film film European EURO-IN festival, film children’s international Fest KIDS festival, film international City Cinema

modern theatre, Danube Dialogues international festival of modern art, international Novi Sad literary festival, festival, literary Sad Novi international art, modern of festival international Dialogues Danube theatre, modern

Sterijino Pozorje, international theatre festival with tradition of 60 years, INFANT international festival of of festival international INFANT years, 60 of tradition with festival theatre international Pozorje, Sterijino

share them with local street art enthusiasts and other performers. The children’s festival Zmajeve Dečje Igre, Igre, Dečje Zmajeve festival children’s The performers. other and enthusiasts art street local with them share

throughout Europe and the world. In this way, they bring the culture and spirit of their own environments and and environments own their of spirit and culture the bring they way, this In world. the and Europe throughout

art. It is visited by the most famous street performers of the world, who perform at other prestigious festivals festivals prestigious other at perform who world, the of performers street famous most the by visited is It art.

takes the credit for placing the of Vojvodina on the map of annual gatherings in the sphere of street street of sphere the in gatherings annual of map the on Vojvodina of city capital the placing for credit the takes

and FEST that preserves traditional tambura music. There is also the Street Musicians Festival, which which Festival, Musicians Street the also is There music. tambura traditional preserves that FEST Tamburica and

Sad Music Festivities - NOMUS, with tradition of 40 years, Novi Sad Festival which has existed since 1978 1978 since existed has which Festival Jazz Sad Novi years, 40 of tradition with NOMUS, - Festivities Music Sad

been known for quite some time as the festival city, with a wide range of festivals. Some of these are the Novi Novi the are these of Some festivals. of range wide a with city, festival the as time some quite for known been

sections, preserve the cultural heritage and tradition of all national communities that live here. Novi Sad has has Sad Novi here. live that communities national all of tradition and heritage cultural the preserve sections,

This tradition continues even today, therefore the members, through their work in music, folklore and drama drama and folklore music, in work their through members, the therefore today, even continues tradition This

citizens of all generations, nationalities and professions, who would like to spend their free time in a good way. way. good a in time free their spend to like would who professions, and nationalities generations, all of citizens

has fostered the long tradition of amateur cultural-artistic associations of worldwide reputation, gathering gathering reputation, worldwide of associations cultural-artistic amateur of tradition long the fostered has

various associations like creative hubs, co-working spaces, clubs and NGOs. Since the socialist period, the city city the period, socialist the Since NGOs. and clubs spaces, co-working hubs, creative like associations various

tourists and are testimony of life in Vojvodina and this part of Europe. There are small and micro enterprises, enterprises, micro and small are There Europe. of part this and Vojvodina in life of testimony are and tourists

CULT 17

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Europe.

connecting the young from the region and entire entire and region the from young the connecting

sustainable growth, strengthening of social capital, capital, social of strengthening growth, sustainable

organisation forms, creation of new jobs and and jobs new of creation forms, organisation

development of social entrepreneurship and new new and entrepreneurship social of development

new audience. new

action and participation, inclusive approach, approach, inclusive participation, and action

groups, decentralisation of culture and creation of of creation and culture of decentralisation groups,

To ensure democratisation of urban space, collective collective space, urban of democratisation ensure To

of ‘culture passing by’, the inclusion of marginalised marginalised of inclusion the by’, passing ‘culture of

Goals

to ensure cultural participation through the concept concept the through participation cultural ensure to

Danube and use it for tourist development of the city, city, the of development tourist for it use and Danube

Youth Polis, EXIT Adventure, Catalyst. Adventure, EXIT Polis, Youth

To revitalise the cultural-historical heritage along the the along heritage cultural-historical the revitalise To

Programmes:

Goals:

love in the entire region and Europe. Europe. and region entire the in love

Lab 2021, Promenade of My City, Out of the Centre. Centre. the of Out City, My of Promenade 2021, Lab

of the title be the year in which it will share share will it which in year the be title the of

Circle’s circles, The City Scene, Coded Art, Wonder Wonder Art, Coded Scene, City The circles, Circle’s

started sharing love in Serbia. Let the year year the Let Serbia. in love sharing started

Programmes:

this. Fifteen years have passed since EXIT EXIT since passed have years Fifteen this.

and EXIT Adventure will be a chance to do do to chance a be will Adventure EXIT and

the neighbouring towns and villages. and towns neighbouring the

find their chance here. Youth Polis, Catalyst Catalyst Polis, Youth here. chance their find

centre, over the quarters on the periphery, to to periphery, the on quarters the over centre,

competitiveness. Young generations should should generations Young competitiveness.

the very centre of the city, and then, from the the from then, and city, the of centre very the

knowledge of information technologies and and technologies information of knowledge

the bridges to the Danube promenade and and promenade Danube the to bridges the

demand flexibility, communication, mobility, mobility, communication, flexibility, demand

Petrovaradin Bastion and Suburbium, across across Suburbium, and Bastion Petrovaradin

working in implementing projects that that projects implementing in working

new, traditional and modern, it leads from the the from leads it modern, and traditional new,

by self-employment, connecting and net- and connecting self-employment, by

This tour through fine arts connects old and and old connects arts fine through tour This

creative economy will be characterised characterised be will economy creative transcendental impression of the beautiful. beautiful. the of impression transcendental

in the widest possible sense. In the future, future, the In sense. possible widest the in the magnificence of existence through through existence of magnificence the

collectiveness based on cultural creation creation cultural on based collectiveness haven for a human soul, where it enjoys enjoys it where soul, human a for haven

focus on building an innovative form of of form innovative an building on focus while arts and aesthetics are the only safe safe only the are aesthetics and arts while

ment of redefining values, which will will which values, redefining of ment itself, religion sends it to eternal suffering, suffering, eternal to it sends religion itself,

entrepreneurial and technological experi- technological and entrepreneurial bring human soul into constant battle with with battle constant into soul human bring

YCP will be the place of artistic, social, social, artistic, of place the be will YCP Some say that philosophy and science and philosophy that say Some

CULT CULT

TO LOVE TO DELIGHT TO

TOUR TOUR

YOUTH CREATIVE POLIS CREATIVE YOUTH CREATIVITY BASTION CREATIVITY

more diverse and attractive for the widest possible circle of visitors, to put them in the position of of position the in them put to visitors, of circle possible widest the for attractive and diverse more

thematically related programmes will be implemented. implemented. be will programmes related thematically With these tours, we wanted to make the programme programme the make to wanted we tours, these With

Blues, and Vojvodina on the Palm of a Hand, and they will be the main topics within which other conceptually and and conceptually other which within topics main the be will they and Hand, a of Palm the on Vojvodina and Blues,

our programme is divided into four stages: Creativity Bastion, Youth Creative Polis, Danube Danube Polis, Creative Youth Bastion, Creativity stages: four into divided is programme our Cult-T

the city is designated as European Capital of Culture of Capital European as designated is city the

Explain the concept of the programme which would be launched if if launched be would which programme the of concept the Explain

CULT 18 BASIC PRINCIPLES BASIC TOUR

Vojvodina, participation and inclusion. and participation Vojvodina,

and European levels, to promote tourist offer of of offer tourist promote to levels, European and

visibility of Novi Sad and the entire Area 21 at regional regional at 21 Area entire the and Sad Novi of visibility social and inter-generation dialogue, participation. dialogue, inter-generation and social

cooperation with the Danube cities, to establish establish to cities, Danube the with cooperation principles of religious tolerance and culture of peace, peace, of culture and tolerance religious of principles

To promote the culture of peace, improve cultural cultural improve peace, of culture the promote To environmental sustainability, mental ecology based on on based ecology mental sustainability, environmental

Goals: To encourage cultural and ethnic pluralism, pluralism, ethnic and cultural encourage To

Goals:

Nasov, Culture Boat. Culture Nasov,

Nostalgia, Message in the Bottle - in memory of Oleg Oleg of memory in - Bottle the in Message Nostalgia, Colony interdisciplinary creative workshop. creative interdisciplinary Colony

Great Epoch, Bridges across the Bridge, Bridge Bridge Bridge, the across Bridges Epoch, Great Ethno -Tour, Na-Tour, Man-Art-Peace, ‘Scarecrows’ Art Art ‘Scarecrows’ Man-Art-Peace, Na-Tour, -Tour, Ethno

Programmes: Programmes:

they have always had - to connect people. people. connect to - had always have they topic. topic.

we would like to give these bridges the role role the bridges these give to like would we happiness is the dominant emotion in this this in emotion dominant the is happiness

flows again under the bridges of Novi Sad, Sad, Novi of bridges the under again flows person happy to belong here. This is why why is This here. belong to happy person

bridges of Novi Sad. Today, when the Danube Danube the when Today, Sad. Novi of bridges centuries - long unity of diversity makes a a makes diversity of unity long - centuries

economic development of villages. This This villages. of development economic were destroyed and the Danube flew over the the over flew Danube the and destroyed were

tourism, offering greater chances for for chances greater offering tourism, the line of separation, the bridges to Europe Europe to bridges the separation, of line the

development of rural tourism and eco- and tourism rural of development flows through Novi Sad once again became became again once Sad Novi through flows

environment, have great potential for the the for potential great have environment, Novi Sad. After 300 years, the Danube that that Danube the years, 300 After Sad. Novi

values of Vojvodina and healthy natural natural healthy and Vojvodina of values age. At the centre of that journey, there was was there journey, that of centre the At age.

events based on fostering of traditional traditional of fostering on based events European peoples on their way to the modern modern the to way their on peoples European

encourages free thinking. A vast offer of of offer vast A thinking. free encourages the Danube became the bridge connecting connecting bridge the became Danube the

is socially engaging, opens a dialogue and and dialogue a opens engaging, socially is their place in the European history, and and history, European the in place their

Apart from the artistic dimension, this topic topic this dimension, artistic the from Apart which Petrovaradin and Novi Sad marked marked Sad Novi and Petrovaradin which

gastronomic, cultural and religious diversity. diversity. religious and cultural gastronomic, for centuries witnessed the battle after after battle the witnessed centuries for

entire Vojvodina in their natural, ethnic, ethnic, natural, their in Vojvodina entire

empires, the Ottoman and Empire Austrian and Ottoman the empires,

This topic presents the Area 21 and and 21 Area the presents topic This

The Danube, the river that divided two big big two divided that river the Danube, The

All of these topics are linked by one river. river. one by linked are topics these of All

CULT CULT

TO HAPPINES TO OF PRIDE OF SENSE TO

TOUR TOUR HAND

VOJVODINA ON THE PALM OF A A OF PALM THE ON VOJVODINA BLUES DANUBE

time, but emotions that we relate to a place or an event will stay with us forever. forever. us with stay will event an or place a to relate we that emotions but time,

Each topic is related to a dominant emotion, because events and places are remembered for a a for remembered are places and events because emotion, dominant a to related is topic Each involvement.

active participants, enable them to personalise their adventure with their own cognitive and emotional emotional and cognitive own their with adventure their personalise to them enable participants, active

CULT 19

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

representatives of the University and business community, city administration, i.e. all stakeholders who are are who stakeholders all i.e. administration, city community, business and University the of representatives

citizens and NGOs, most important representatives of creative industries in the city, youth organisations, organisations, youth city, the in industries creative of representatives important most NGOs, and citizens

situation in the city in great detail, through interviews with representatives of cultural institutions, artists, artists, institutions, cultural of representatives with interviews through detail, great in city the in situation

adopted in December 2014. In the process of adopting this Strategy, there was a research which analysed the the analysed which research a was there Strategy, this adopting of process the In 2014. December in adopted

s s wa Strategy 2021 Sad Novi the ECoC, the for city the of candidacy of purpose the for However,

reference points for the ECoC application. ECoC the for points reference

as official official as City the of Strategy Development Sustainable draft a as well as , City the of Industries Creative of

trategy for Development Development for trategy S the have only will Sad Novi application, the of time the at that, means This

, which will be adopted during the spring of 2016. of spring the during adopted be will which , City the of Strategy Development Cultural the of preparation

the primary Strategy for Sustainable Development of the City in September 2015, the city will also initiate the the initiate also will city the 2015, September in City the of Development Sustainable for Strategy primary the

which is to be adopted at the City Council session in January 2016. After the presentation of the first draft of of draft first the of presentation the After 2016. January in session Council City the at adopted be to is which

Sustainable Development Strategy of the City City the of Strategy Development Sustainable the of elaboration on work the initiated has Council City the

However, during the activities around the preparation of the candidacy for the European Capital of Culture, Culture, of Capital European the for candidacy the of preparation the around activities the during However,

national and provincial level, resulted in the lack of reference for the development of the local cultural strategy. strategy. cultural local the of development the for reference of lack the in resulted level, provincial and national

at the the at Strategy Development Cultural no is there that fact the as well as part), integral its as culture include

place which has served as a guiding document for the City Council. The lack of a general strategy (which would would (which strategy general a of lack The Council. City the for document guiding a as served has which place

of the City from 2009-2014 is the only official strategy in in strategy official only the is 2009-2014 from City the of Strategy Development Economic the documents,

vi Sad is currently in a specific phase of its strategic development. Regarding the official official the Regarding development. strategic its of phase specific a in currently is Sad vi No of City The

Culture action included in this strategy? this in included action Culture

activities beyond the year of the title? How is the European Capital of of Capital European the is How title? the of year the beyond activities

sectors in your city. What are the plans for sustaining the cultural cultural the sustaining for plans the are What city. your in sectors

of long term links between these sectors and the economic and social social and economic the and sectors these between links term long of

the cultural and creative sectors, including through the development development the through including sectors, creative and cultural the

the application, as well as the city’s plans to strengthen the capacity of of capacity the strengthen to plans city’s the as well as application, the

Describe the cultural strategy that is in place in your city at the time of of time the at city your in place in is that strategy cultural the Describe

STRATEGY

LONG-TERM LONG-TERM

I TO THE TO

CONTRIBUTION

CULT 20 CONTRIBUTION TO THE LONG-TERM STRATEGY LONG-TERM THE TO CONTRIBUTION TOUR

CULT 21

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

strengthening of cultural capacities of the city and decentralisation of culture. culture. of decentralisation and city the of capacities cultural of strengthening

and urban pockets in order to open them to be used for the needs of citizens. This will, above all, contribute to to contribute all, above will, This citizens. of needs the for used be to them open to order in pockets urban and

socialist period, existing in the suburban areas. Furthermore, there is a plan to landscape public squares, streets, streets, squares, public landscape to plan a is there Furthermore, areas. suburban the in existing period, socialist

heritage, such as the Chinese Quarter (Youth Polis), as well as in revitalisation of old cultural centres from the the from centres cultural old of revitalisation in as well as Polis), (Youth Quarter Chinese the as such heritage,

of the ECoC project, the City Administration plans to invest funds in revitalisation of buildings of industrial industrial of buildings of revitalisation in funds invest to plans Administration City the project, ECoC the of

for new, creative, and self-founded groups, creative hubs, associations of citizens, etc. For the implementation implementation the For etc. citizens, of associations hubs, creative groups, self-founded and creative, new, for

spaces on the periphery of the city and in the suburban areas intended for cultural events, lack of recognition recognition of lack events, cultural for intended areas suburban the in and city the of periphery the on spaces

investment in cultural infrastructure in the city, which reflected in the lack of an adequate concert hall, adequate adequate hall, concert adequate an of lack the in reflected which city, the in infrastructure cultural in investment

insufficient, inadequately used, out-dated, centralised and politicised. There has not been any recent capital capital recent any been not has There politicised. and centralised out-dated, used, inadequately insufficient,

The existing cultural infrastructure in the city is is city the in infrastructure cultural existing The development. cultural and culture in entrepreneurship

reconstruct the existing and create new public spaces for cultural encounters, encounters, cultural for spaces public new create and existing the reconstruct to is goal The

ALISE! C LO

institutions of culture have a wider access to political decision making in the sphere of culture. of sphere the in making decision political to access wider a have culture of institutions

resources, through improvement of business cooperation and ensuring that individuals, organisations, and and organisations, individuals, that ensuring and cooperation business of improvement through resources,

This is achieved through strengthening the organisational, financial and staff staff and financial organisational, the strengthening through achieved is This politics and culture, economy,

strengthen the capacities of individuals and organisations for participation in local local in participation for organisations and individuals of capacities the strengthen to is goal The

POWER! EM

generates new ideas, endeavours and initiatives. and endeavours ideas, new generates

of all citizens in the public life, overcomes conflicts, democratises public space, enforces social integration, and and integration, social enforces space, public democratises conflicts, overcomes life, public the in citizens all of

This creates stronger social cohesion through intercultural dialogue, encourages participation participation encourages dialogue, intercultural through cohesion social stronger creates This groups. isolated

stakeholders in culture, institutions, groups and individuals, different activities and communities, and and communities, and activities different individuals, and groups institutions, culture, in stakeholders

unity based on creativity, by establishing new connections between between connections new establishing by creativity, on based unity build to is goal The

ONNECT! RE-C

The principles, which constitute the basis of the project, are: project, the of basis the constitute which principles, The

amateurism.

institutions, Independent cultural scene, Cultural and creative industries, Everyday life of citizens and and citizens of life Everyday industries, creative and Cultural scene, cultural Independent institutions,

ategy defines four main pillars of the Novi Sad ECoC 2021 project. These are: Public cultural cultural Public are: These project. 2021 ECoC Sad Novi the of pillars main four defines ategy str The

dynamics of the city. city. the of dynamics

for using the cultural capital of the city in the best possible way in view of the ECoC project and general cultural cultural general and project ECoC the of view in way possible best the in city the of capital cultural the using for

defines all stakeholders of the project, as well as principles making the basis basis the making principles as well as project, the of stakeholders all defines Strategy 2021 Sad Novi

the team to successfully implement the project Novi Sad 2021. 2021. Sad Novi project the implement successfully to team the

the new Cultural Development Strategy of Novi Sad will, in years to come, facilitate, and improve the efforts of of efforts the improve and facilitate, come, to years in will, Sad Novi of Strategy Development Cultural new the

Apart from this, if Novi Sad enters the second round of the bidding process, process, bidding the of round second the enters Sad Novi if this, from Apart 2016-2022. Sad Novi of Strategy

candidacy of Novi Sad for the ECoC, will greatly contribute to the quality of the future future the of quality the to contribute greatly will ECoC, the for Sad Novi of candidacy Cultural Development Development Cultural

that the bottom-up approach, with experience, information and conclusions from the preparation period of the the of period preparation the from conclusions and information experience, with approach, bottom-up the that

a situation where the process of strategic planning in the city has not been finished it is positive positive is it finished been not has city the in planning strategic of process the where situation a In

creative industries in the city, which is very important for the Novi Sad 2021 project. 2021 Sad Novi the for important very is which city, the in industries creative

This strategy lays down concrete measures and mechanisms that will enable the strategic positioning of of positioning strategic the enable will that mechanisms and measures concrete down lays strategy This

suggestions to the coordination of the goals of this strategy and goals of the Novi Sad ECoC bidding process. process. bidding ECoC Sad Novi the of goals and strategy this of goals the of coordination the to suggestions

Strategy for Development of Creative Industries of the City the of Industries Creative of Development for Strategy the of elaboration for and contributed with their their with contributed and

e team that drafted the application directly participated in the preparations preparations the in participated directly application the drafted that team e th of part a Moreover,

to the long-term strategy and outreach. outreach. and strategy long-term the to

this bid-book, especially in the parts explaining the motivation of the city for the ECoC candidacy, contribution contribution candidacy, ECoC the for city the of motivation the explaining parts the in especially bid-book, this

participants in cultural life of the city were perceived, and this knowledge and experience was incorporated into into incorporated was experience and knowledge this and perceived, were city the of life cultural in participants

cess for the candidacy, the current trends, problems, and needs of of needs and problems, trends, current the candidacy, the for cess pro preparation the During

Essen- 2010, the Art Director of Pécs 2010, as well as the Director of the Danube Academy in Ulm. Ulm. in Academy Danube the of Director the as well as 2010, Pécs of Director Art the 2010, -Ruhr

2021, which, apart from the above-mentioned stakeholders, gathered the representatives of the ECoC team team ECoC the of representatives the gathered stakeholders, above-mentioned the from apart which, 2021,

of Novi Sad 2021, in mid May 2015, there was a two day conference titled Creative Economy and Development Development and Economy Creative titled conference day two a was there 2015, May mid in 2021, Sad Novi of

interested in sustainable cultural development of the city. After that, on the initiative of the Organising Board Board Organising the of initiative the on that, After city. the of development cultural sustainable in interested

CULT 22 CONTRIBUTION TO THE LONG-TERM STRATEGY LONG-TERM THE TO CONTRIBUTION TOUR

social entrepreneurship and socially responsible business. responsible socially and entrepreneurship social the encouraging

15. Providing for the mechanism for easy, supporting and partner role of the public sector in in sector public the of role partner and supporting easy, for mechanism the for Providing

organisation models, application of modern information technologies in communication and business. and communication in technologies information modern of application models, organisation

in accordance with the needs of the market, with special focus on new new on focus special with market, the of needs the with accordance in education informal and formal quality

14. 14. provide for a high high a for provide institutions, educational foreign and private state, the with cooperation In

effects.

cultural policy and its results on realistic and truthful facts, and in order for investments in culture to have measurable measurable have to culture in investments for order in and facts, truthful and realistic on results its and policy cultural

13. of cultural dynamics, in order to base the the base to order in dynamics, cultural of evaluation and monitoring for mechanism the for Providing

and gradual re-orientation from the industrial model to the so-called economy of experience. experience. of economy so-called the to model industrial the from re-orientation gradual and sector cultural

12. institutional connection between the tourism industry and and industry tourism the between connection institutional for mechanism the for Providing

managing abilities of the City Council. City the of abilities managing

11. by the City of Novi Sad by strengthening capacities and and capacities strengthening by Sad Novi of City the by culture managing of certainty Ensuring

mechanisms of democratic control and role of the Ombudsman. the of role and control democratic of mechanisms

10. through strengthening of of strengthening through culture in finances of transparency and culture of Depolitisation

protection and management of architectural heritage. architectural of management and protection

9. thinking through, through, thinking of process the in actively more participate to parties interested all Encouraging

for their activities. their for infrastructure providing

8. and and networking education, through industries cultural and creative of potentials of Development

organisations and institutions in the spheres such as tourism, art, and cultural and creative industries. creative and cultural and art, tourism, as such spheres the in institutions and organisations

7. 7. , above all, a closer cooperation between between cooperation closer a all, above , culture in cooperation inter-sector of Development

most important connections with cultural workers from other countries. other from workers cultural with connections important most

6. through finding strategically and historically historically and strategically finding through culture in cooperation international of Development

management of public cultural institutions. cultural public of management

their initiatives and through inclusion into the process of development of cultural and other public policies and and policies public other and cultural of development of process the into inclusion through and initiatives their

5. 5. Integration of minority and marginalised cultures and communities and cultures marginalised and minority of Integration both through the support of of support the through both

invention of new, interesting, and modern ways to communicate cultural contents to the audience. the to contents cultural communicate to ways modern and interesting, new, of invention

4. , which will be based on the constant constant the on based be will which , audience new of development for Strategy the of Adoption

cultural policy of the city. the of policy cultural

includes more active participation of citizens and civil society organisations in the process of creating the the creating of process the in organisations society civil and citizens of participation active more includes

3. in all aspects of social and cultural life that that life cultural and social of aspects all in citizens all of participation cultural of Development

network of cultural stations and support to the existing facilities that act outside the city centre. city the outside act that facilities existing the to support and stations cultural of network

2. 2. through development of a geographically widespread widespread geographically a of development through activities cultural of Decentralisation

can be valorised on the market and create new jobs. new create and market the on valorised be can

culture will gradually move from the status of ‘a supported entity’ to the sector creating symbolical values that that values symbolical creating sector the to entity’ supported ‘a of status the from move gradually will culture

of the city in accordance with contemporary European tendencies; creation of conditions in which which in conditions of creation tendencies; European contemporary with accordance in city the of development

1. culture as an important resource for political, economic and social social and economic political, for resource important an as culture of positioning Strategic

activities after 2021. after activities

that will ensure sustainability of the planned cultural cultural planned the of sustainability ensure will that goals strategic 15 in up summed are documents

of culture, as well as consistency with the Strategy Novi Sad 2021. Issues in common for all these strategic strategic these all for common in Issues 2021. Sad Novi Strategy the with consistency as well as culture, of

Novi Sad 2016-2022. This guarantees mutual consistency of the city’s main strategic documents in the field field the in documents strategic main city’s the of consistency mutual guarantees This 2016-2022. Sad Novi

such as Strategy for Development of Creative Industries of the City and Cultural Development Strategy of of Strategy Development Cultural and City the of Industries Creative of Development for Strategy as such

years of experience and acquiring knowledge in the candidacy process will be implemented into documents documents into implemented be will process candidacy the in knowledge acquiring and experience of years

the basis for drafting the application of the project Novi Sad for the European Capital of Culture 2021. Three Three 2021. Culture of Capital European the for Sad Novi project the of application the drafting for basis the

e with all stakeholders resulted in the the in resulted stakeholders all with e dialogu intense The which served as as served which Strategy, 2021 Sad Novi

European capital of culture is possible only through creating new links with the European cultural space. cultural European the with links new creating through only possible is culture of capital European

relations between the local stakeholders and foreign partners from Europe, Europe, from partners foreign and stakeholders local the between relations because profiling Novi Sad as as Sad Novi profiling because

strengthen the existing and create new cultural, social, political and economic economic and political social, cultural, new create and existing the strengthen to is goal The

NS uropea E

CULT 23

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

and establishment of creative hubs. creative of establishment and

models, linking of the University and creative sector, attraction of foreign capital, funding of start-up projects projects start-up of funding capital, foreign of attraction sector, creative and University the of linking models,

a major impact on the employment of young people, development of entrepreneurship and new organisational organisational new and entrepreneurship of development people, young of employment the on impact major a

catering industry, urban and cultural infrastructure. Development of creative industries and IT sector will have have will sector IT and industries creative of Development infrastructure. cultural and urban industry, catering

after 2021 will enhance this sector even more, in particular by strengthening tourist accommodation capacities, capacities, accommodation tourist strengthening by particular in more, even sector this enhance will 2021 after

revenues and activities. The title of the European Capital of Culture and a rising number of tourists during and and during tourists of number rising a and Culture of Capital European the of title The activities. and revenues

cultural contents, resulting in the fact that the service sector is already significantly contributing to the city city the to contributing significantly already is sector service the that fact the in resulting contents, cultural

Danube, with the regulated banks and beaches, an interesting tourist destination offering a wide range of of range wide a offering destination tourist interesting an beaches, and banks regulated the with Danube,

of Novi Sad as a tourist destination. Novi Sad is the city of festivals, fairs, university, a city situated on the the on situated city a university, fairs, festivals, of city the is Sad Novi destination. tourist a as Sad Novi of

is directly and indirectly associated with the enhanced international visibility visibility international enhanced the with associated indirectly and directly is ACT IMP ECONOMIC

long-term isolation; ending the process of youth migration and stopping the negative demographic trends. trends. demographic negative the stopping and migration youth of process the ending isolation; long-term

between the urban city centre and its rural surrounding; weakening of ‘Euroscepticism’ as a consequence of a a of consequence a as ‘Euroscepticism’ of weakening surrounding; rural its and centre city urban the between

with special needs, Roma children; strengthening of the civil society; social innovations; removal of obstacles obstacles of removal innovations; social society; civil the of strengthening children; Roma needs, special with

of solidarity through the work with specific groups such as the elderly, children without parental care, persons persons care, parental without children elderly, the as such groups specific with work the through solidarity of

and interethnic tolerance; increased mobility of youth inside the EU; encouraging volunteerism; strengthening strengthening volunteerism; encouraging EU; the inside youth of mobility increased tolerance; interethnic and

social inclusion of marginalised groups and community based on the ‘’ model; intercultural dialogue dialogue intercultural model; City’ ‘Open the on based community and groups marginalised of inclusion social

through culture, in economic and social trends; strengthening of trust between the local authorities and citizens; citizens; and authorities local the between trust of strengthening trends; social and economic in culture, through

based on a joint action and cooperation; strengthening of social cohesion by including young generations, generations, young including by cohesion social of strengthening cooperation; and action joint a on based

of the Novi Sad 2021 project will be evident through: strengthening of social capital capital social of strengthening through: evident be will project 2021 Sad Novi the of ACT IMP SOCIAL

the development of creative industries in the city. the in industries creative of development the

non-profit sector and closer cooperation with other cultural actors; establishing of institutional framework for for framework institutional of establishing actors; cultural other with cooperation closer and sector non-profit

Setting up of institutional framework for connection of public cultural institutions and private and and private and institutions cultural public of connection for framework institutional of up Setting ▶ ▶

CROSS-SECTOR COOPERATION AND POLICY BUILDING: POLICY AND COOPERATION CROSS-SECTOR

cultural advertising. cultural

programmes; development of the national and international network of artists; more efficient promotion and and promotion efficient more artists; of network international and national the of development programmes;

emphasised market orientation; intensified international cooperation; more intensive co-production of of co-production intensive more cooperation; international intensified orientation; market emphasised

and skills of employees in the cultural sector; innovative approaches to the funding of culture and more more and culture of funding the to approaches innovative sector; cultural the in employees of skills and

Strengthening of cultural infrastructure; strengthening of management competences, knowledge knowledge competences, management of strengthening infrastructure; cultural of Strengthening ▶ ▶

OF CULTURE: CULTURE: OF

STRENGTHENING THE CAPACITIES OF CULTURAL INSTITUTIONS AND OTHER ACTORS IN THE FIELD FIELD THE IN ACTORS OTHER AND INSTITUTIONS CULTURAL OF CAPACITIES THE STRENGTHENING

in the field of arts and creative industries. creative and arts of field the in

cultural stakeholders in decision-making processes; innovations in the process of formal and informal education education informal and formal of process the in innovations processes; decision-making in stakeholders cultural

creating of innovative cultural contents; promotion of local artists at the international level; involvement of of involvement level; international the at artists local of promotion contents; cultural innovative of creating

Creating of the new audience; a new model of communicating the cultural contents to the audience; audience; the to contents cultural the communicating of model new a audience; new the of Creating ▶ ▶

PARTICIPATIVE MODEL IN CULTURE: CULTURE: IN MODEL PARTICIPATIVE

TURAL IMPACT TURAL CUL

also expect some social and economic benefits. benefits. economic and social some expect also

of our citizens. For this reason, in addition to cultural changes and influence on an everyday life of citizens, we we citizens, of life everyday an on influence and changes cultural to addition in reason, this For citizens. our of

with the current European tendencies, but also with our wide approach to the notion of culture as the way of life life of way the as culture of notion the to approach wide our with also but tendencies, European current the with

ategic positioning of culture as a resource significant for the city’s development is in conformity conformity in is development city’s the for significant resource a as culture of positioning ategic str The

impact on the city (including in terms of urban development)? urban of terms in (including city the on impact

do you think would be the long-term cultural, social and economic economic and social cultural, long-term the be would think you do

If your city is awarded the title of European Capital of Culture, what what Culture, of Capital European of title the awarded is city your If

CULT 24 CONTRIBUTION TO THE LONG-TERM STRATEGY LONG-TERM THE TO CONTRIBUTION TOUR

of offer in an open tender. open an in offer of

against the previously defined objectives of the programme. The company will be selected based on the quality quality the on based selected be will company The programme. the of objectives defined previously the against

will be managed by an external team of experts and the outcomes will be assessed assessed be will outcomes the and experts of team external an by managed be will tion evalua External

Department for Sociology. for Department

, Department for Geography, Tourism and Hotel Management, and Faculty of Philosophy, Philosophy, of Faculty and Management, Hotel and Tourism Geography, for Department , of Faculty

, together with the University in Novi Sad, Sad, Novi in University the with together , Team Evaluation the by done be will evaluation Internal

objectivity and diversification over the information and view itself. itself. view and information the over diversification and objectivity

ocess of Novi Sad 2021 will be carried out by different operators in order to secure secure to order in operators different by out carried be will 2021 Sad Novi of ocess pr evaluation The

disturbances in organisation structure, especially at the operational level, during the project implementation. implementation. project the during level, operational the at especially structure, organisation in disturbances

at all management levels. Quality control of the management process is necessary in order to avoid serious serious avoid to order in necessary is process management the of control Quality levels. management all at

months, he/she will submit to the Steering Committee a report on the functioning of the management process process management the of functioning the on report a Committee Steering the to submit will he/she months,

self-evaluation and through periodical evaluation, which will be conducted by the CEO. At least every three three every least At CEO. the by conducted be will which evaluation, periodical through and self-evaluation

delegating and taking responsibility, evaluation of the quality of the management process will be done through through done be will process management the of quality the of evaluation responsibility, taking and delegating

nisation structure of the management team, which is based on principles of of principles on based is which team, management the of structure nisation orga the to Owing

investments in culture to have measurable effects. effects. measurable have to culture in investments

the environment where the cultural policy planning is done according to realistic and truthful facts, in order for for order in facts, truthful and realistic to according done is planning policy cultural the where environment the

monitoring and assessment of the cultural policy of the city. Constant monitoring and evaluation should create create should evaluation and monitoring Constant city. the of policy cultural the of assessment and monitoring

project will be a chance to strengthen the capacities and build the methodology for for methodology the build and capacities the strengthen to chance a be will project 2021 Sad Novi The

designed.

Principles according to which the organisation structure and management processes have been been have processes management and structure organisation the which to according Principles ▶ ▶

Sustainable Development Strategy of the City; City; the of Strategy Development Sustainable

Strategy for Development of Culture, Strategy for Development of Creative Industries of the City City the of Industries Creative of Development for Strategy Culture, of Development for Strategy the and

Strategic documents of the city relating to sustainable cultural development, predominantly with with predominantly development, cultural sustainable to relating city the of documents Strategic ▶ ▶

concept, as well as for its implementation; its for as well as concept,

The vision, key values, goals, and strategy that are used as the basis for the preparation of this this of preparation the for basis the as used are that strategy and goals, values, key vision, The ▶ ▶

accomplished. The entire monitoring and evaluation process must be consistent with: with: consistent be must process evaluation and monitoring entire The accomplished.

the funds, energy and time invested in the project will be justified only if the goals set in this application are are application this in set goals the if only justified be will project the in invested time and energy funds, the

valuation process is one of the most important parts of the Novi Sad 2021 project, because because project, 2021 Sad Novi the of parts important most the of one is process valuation e The

Over what time frame and how regularly will the evaluation be carried out? carried be evaluation the will regularly how and frame time what Over ▶ ▶

How will you define ‘success’? ‘success’? define you will How ▶ ▶

What sort of information will you track and monitor? and track you will information of sort What ▶ ▶

What baseline studies or surveys - if any - will you intend to use? to intend you will - any if - surveys or studies baseline What ▶ ▶

of the title be included in your evaluation plan? evaluation your in included be title the of

Will concrete objectives and milestones between the designation and the year year the and designation the between milestones and objectives concrete Will ▶ ▶

Who will carry out the evaluation? the out carry will Who ▶ ▶

In particular, the following questions could be considered: be could questions following the particular, In

title on your city and for disseminating the results of the evaluation. evaluation. the of results the disseminating for and city your on title

Describe your plans for monitoring and evaluating the impact of the the of impact the evaluating and monitoring for plans your Describe

CULT 25

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

will be published and disseminated. and published be will

coordination team. For each phase, summary reports reports summary phase, each For team. coordination

Most of the evaluation will be managed by the project project the by managed be will evaluation the of Most

cities. cities.

interviews and check-lists, as well as focus groups. groups. focus as well as check-lists, and interviews

European European

online questionnaire within the targeted communities, communities, targeted the within questionnaire online

interested interested

audiences. The evaluation methods will undertake undertake will methods evaluation The audiences.

and in other other in and

in particular the impact on the target groups and and groups target the on impact the particular in

national level level national

is making in all important components of the project, project, the of components important all in making is

at the local and and local the at

implementation, focusing on the changes the project project the changes the on focusing implementation,

follow up action action up follow

the project’s overall impact for the period of of period the for impact overall project’s the

initiate the further further the initiate

will measure measure will Evaluation Final and Mid-term

which by itself will will itself by which

. clippings press and photos with accompanied

and best practices, practices, best and

lists for every activity and/or meeting will be provided provided be will meeting and/or activity every for lists

and share knowledge knowledge share and

to verify the actual implementation, the attendance attendance the implementation, actual the verify to

learnt from this project project this from learnt

questionnaires, photos, and press clippings. In order order In clippings. press and photos, questionnaires,

to transmit the lessons lessons the transmit to

will be applied using attendance lists, evaluation evaluation lists, attendance using applied be will

as a thematic network network thematic a as

for all local events, standard evaluation measures measures evaluation standard events, local all for

community of practitioners, practitioners, of community

provided by the local event coordinators. In addition, addition, In coordinators. event local the by provided

Finally, the project creates a a creates project the Finally,

introduced. A summary report and analysis will be be will analysis and report summary A introduced.

policy matters in Novi Sad. Sad. Novi in matters policy

surveys, interviews and evaluation, checklists will be be will checklists evaluation, and interviews surveys,

structured dialogue on cultural cultural on dialogue structured

In order to evaluate the impact of different events, events, different of impact the evaluate to order In

that will be the basis for a a for basis the be will that

activity of the project will be evaluated separately. separately. evaluated be will project the of activity

structures co-management into

project every three months. In addition to this, each each this, to addition In months. three every project

local authorities, developing it it developing authorities, local

There will be general evaluation reports for the overall overall the for reports evaluation general be will There

mobilise the partnership with the the with partnership the mobilise

implemented, midterm and final report of the project. project. the of report final and midterm implemented,

encouraged to sustain and further further and sustain to encouraged

outlined in the interim reports for each activity activity each for reports interim the in outlined

lly lly additiona be will They

project assistants, etc.), and the findings will be be will findings the and etc.), assistants, project

culture in the country itself. itself. country the in culture will be done by the project team (project manager, manager, (project team project the by done be will

and advocate for a greater position of of position greater a for advocate and The monitoring of the progress progress the of monitoring The on: Evaluati Ongoing

role to act as representative structures structures representative as act to role be completed producing a short summary report. summary short a producing completed be

well, and will practically strengthen their their strengthen practically will and well, involved, with questionnaires and interviews and will will and interviews and questionnaires with involved,

in the region of Vojvodina and Serbia as as Serbia and Vojvodina of region the in be achieved through meetings with stakeholders stakeholders with meetings through achieved be

initiatives not only in Novi Sad but generally generally but Sad Novi in only not initiatives very specific needs of the target audiences. This will will This audiences. target the of needs specific very

citizens in boosting the cultural and artistic artistic and cultural the boosting in citizens management team to adjust the methodology to the the to methodology the adjust to team management

or action plans will again engage the local local the engage again will plans action or the expectations of all stakeholders, helping the the helping stakeholders, all of expectations the

actions. The drafted cultural strategies and/ strategies cultural drafted The actions. 2021 and the project implementation, and will gather gather will and implementation, project the and 2021

to act at the policy level and will initiate new new initiate will and level policy the at act to It will start before the the before start will It Evaluation: Ex-ante

new cultural structures will prove their capacity capacity their prove will structures cultural new will be developing in the following phases: following the in developing be will

up phase of the project. Through these activities, activities, these Through project. the of phase up Following this logic, the evaluation and monitoring plan plan monitoring and evaluation the logic, this Following

involved operators, are the key aspect for the follow follow the for aspect key the are operators, involved findings and the data within the regular progress reports. reports. progress regular the within data the and findings

carried out by the management team and other other and team management the by out carried and quantitative methods of evaluation summarising the the summarising evaluation of methods quantitative and

basis for future developments. The final activities activities final The developments. future for basis project objectives. The team will use both qualitative qualitative both use will team The objectives. project

programmes and finally significant infrastructural infrastructural significant finally and programmes necessary and monitor the accomplishment of the the of accomplishment the monitor and necessary

policy, stronger European dimension in all cultural cultural all in dimension European stronger policy, order to make adjustments and interventions where where interventions and adjustments make to order

of all stakeholders in developing the cultural cultural the developing in stakeholders all of follow the progress of the project implementation, in in implementation, project the of progress the follow

culture and cultural life in generally, involvement involvement generally, in life cultural and culture and monitoring plan, which will help to constantly constantly to help will which plan, monitoring and

greater participation of citizens in building the the building in citizens of participation greater will develop a comprehensive evaluation evaluation comprehensive a develop will team

sustainable structures that will reinforce the the reinforce will that structures sustainable Evaluation Evaluation The project. the of implementation

basis for follow up activities, mostly by creating creating by mostly activities, up follow for basis will cover every aspect of the preparation and and preparation the of aspect every cover will

project has a strong strong a has project The up: Follow e and monitoring The valuation process process valuation

1. INTERNAL EVALUATION: INTERNAL 1.

CULT 26 CONTRIBUTION TO THE LONG-TERM STRATEGY LONG-TERM THE TO CONTRIBUTION TOUR

and persons. and Examination of the effectiveness and efficiency of of efficiency and effectiveness the of Examination ▶ ▶

tools of evaluation by the participating institutions institutions participating the by evaluation of tools planned actions according to the initial design and plan; and design initial the to according actions planned

also undertake field research with the completion of of completion the with research field undertake also Monitoring of the process of development of the the of development of process the of Monitoring ▶ ▶

and the action plan. Furthermore, the evaluator will will evaluator the Furthermore, plan. action the and been met. More concretely,the objectives are: are: objectives concretely,the More met. been

of the existing sources that relate to the programme programme the to relate that sources existing the of need to be done in case the set objectives have not not have objectives set the case in done be to need

activities will relate to the examination and analysis analysis and examination the to relate will activities and suggesting of any corrective actions that that actions corrective any of suggesting and

first. The desk research as a tool for conducting of of conducting for tool a as research desk The first. tracing and re-printing of the path of the project project the of path the of re-printing and tracing

Evaluation Team will conduct a desk research research desk a conduct will Team Evaluation on is the the is on evaluati external the of aim The

For the purpose of evaluation, the the evaluation, of purpose the For

accordingly. accordingly.

will form part of the overall 2021 report. report. 2021 overall the of part form will Team and EACEA will be informed informed be will EACEA and Team

evaluation report will be available by June 2022 and and 2022 June by available be will report evaluation European Capital of Culture Management Management Culture of Capital European

will take place in Novi Sad in March, 2022. The final final The 2022. March, in Sad Novi in place take will evaluator’s feedback will be taken by the the by taken be will feedback evaluator’s

term report (June 2021). The final evaluation meeting meeting evaluation final The 2021). (June report term concerning any changes based on the the on based changes any concerning

assessment statement (November, 2021) and a mid- a and 2021) (November, statement assessment of the external evaluation. Decisions Decisions evaluation. external the of

final evaluation report will be preceded by an initial initial an by preceded be will report evaluation final conclusions, and recommendations recommendations and conclusions,

also to compiling of the final evaluation report. The The report. evaluation final the of compiling to also informed of the interim outcomes, outcomes, interim the of informed

to the on-going monitoring of the programme and and programme the of monitoring on-going the to as contributors and will also be kept kept be also will and contributors as

ators’ team will contribute contribute will team ators’ evalu external The stages of the evaluation process process evaluation the of stages

and EACEA will be involved at all all at involved be will EACEA and communication campaign. communication

n n Commissio European be available on the social media sites used in the the in used sites media social the on available be

the ‘Cult-Tour’ Programme and feedback options will will options feedback and Programme ‘Cult-Tour’ the objectives should be amended. amended. be should objectives

Novi Sad, etc. will be surveyed on their opinions about about opinions their on surveyed be will etc. Sad, Novi for improved outcomes the the outcomes improved for

general audience, minority groups, young people from from people young groups, minority audience, general evaluation data suggests that that suggests data evaluation

professionals, volunteers involved in the process, process, the in involved volunteers professionals, is placed in doubt or the the or doubt in placed is

in the process, specifically cultural workers and and workers cultural specifically process, the in of the stated objectives objectives stated the of

give their feedback and suggestions. All stakeholders stakeholders All suggestions. and feedback their give reasons, the achievement achievement the reasons,

given the opportunity to evaluate the progress and and progress the evaluate to opportunity the given methodology if, for any any for if, methodology

ement structures will be regularly regularly be will structures ement manag The strategy and/or and/or strategy

adjustment of of adjustment events. events.

mechanisms for for mechanisms available in the participants’ packs in different different in packs participants’ the in available

will incorporate incorporate will questionnaire and a printed evaluation form made made form evaluation printed a and questionnaire

of evaluation evaluation of interviews by all stakeholders involved, an online online an involved, stakeholders all by interviews

The process process The Tour’ Programme. This will be done by face-to-face face-to-face by done be will This Programme. Tour’

evaluation. evaluation. and activity hosted in the framework of the ‘Cult- the of framework the in hosted activity and

monitoring and and monitoring will take place at every event event every at place take will Evaluation

and formative formative and

a ‘next generation’; generation’; ‘next a

summative summative

for the undertaking of measures and interventions of of interventions and measures of undertaking the for

ongoing ongoing

institutions in the materialisation of the actions and and actions the of materialisation the in institutions

from from

the results for the sensitisation of the involved involved the of sensitisation the for results the

benefit benefit

Recording and dissemination - dissemination of of dissemination - dissemination and Recording ▶ ▶

will will

efficient implementation of the project; project; the of implementation efficient

process

possibly contribute to the most effective and and effective most the to contribute possibly

’ ’ 021

Submission of notes and comments that may may that comments and notes of Submission ▶ ▶

Sad Sad

the overall project; project; overall the

‘Novi ‘Novi

Appraisal of the final products of each action and and action each of products final the of Appraisal ▶ ▶

point of view of the process and results; results; and process the of view of point

the materialisation of the planned actions from the the from actions planned the of materialisation the

2. EXTERNAL EVALUATION: EVALUATION: EXTERNAL 2.

CULT 27

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

as well as on emotions that accompany them, such as pride, love, happiness, excitement, and joy. joy. and excitement, happiness, love, pride, as such them, accompany that emotions on as well as

foundations of peace, understanding of cultural differences, aesthetic values, intercultural dialogue, tolerance, tolerance, dialogue, intercultural values, aesthetic differences, cultural of understanding peace, of foundations

. In this way, we will tightly connect the community of European peoples and strengthen it on the the on it strengthen and peoples European of community the connect tightly will we way, this In . dignity - sense

, and something without which human life loses its its loses life human which without something and , life - universe our in magnificent most and valuable most the

precondition for any further culturalaction. Only peace preserves what is is what preserves peace Only culturalaction. further any for precondition a is peace of culture The

suffering and destruction throughout history was meaningless and unnecessary. and meaningless was history throughout destruction and suffering

have improved lives of the people, share positive emotions with each other and in this way show that all all that show way this in and other each with emotions positive share people, the of lives improved have

or our gathering, in which we exchange the cultural values that that values cultural the exchange we which in gathering, our or f reason the is project ECoC The

of the millennium, in 1999. 1999. in millennium, the of

consequences of misunderstanding, destructions and suffering several times, the last of them being at the end end the at being them of last the times, several suffering and destructions misunderstanding, of consequences

we are one civilization, and that we cannot live one without another. Novi Sad and its citizens have experienced experienced have citizens its and Sad Novi another. without one live cannot we that and civilization, one are we

always sought ways to continue our journey together. Culture has always been the thing that reminded us that that us reminded that thing the been always has Culture together. journey our continue to ways sought always

times when European people did not understand each other. Nevertheless, after everything has passed, we have have we passed, has everything after Nevertheless, other. each understand not did people European when times

arts, and historical events. Sometimes we remember them as good, sometimes as bad, because there were were there because bad, as sometimes good, as them remember we Sometimes events. historical and arts,

and religions throughout its history. All European cities are, more or less, connected by dates, people, buildings, buildings, people, dates, by connected less, or more are, cities European All history. its throughout religions and

,which refers to Novi Sad as well, has been a meeting place of civilizations, cultures, cultures, civilizations, of place meeting a been has well, as Sad Novi to refers ,which City European Each

transnational partnerships your city has already established or plans to establish. establish. to plans or established already has city your partnerships transnational

which cooperation is envisaged and specify the type of exchanges in question. Name the the Name question. in exchanges of type the specify and envisaged is cooperation which

Name some European and international artists, operators and cities with with cities and operators artists, international and European some Name ▶ ▶

countries, and transnational partnerships. transnational and countries,

Featuring European artists, cooperation with operators and cities in different different in cities and operators with cooperation artists, European Featuring ▶ ▶

well as European integration and current European themes; European current and integration European as well

Highlighting the common aspects of European cultures, heritage and history, as as history, and heritage cultures, European of aspects common the Highlighting ▶ ▶

mutual understanding between European citizens; European between understanding mutual

Promoting the cultural diversity of Europe, intercultural dialogue and greater greater and dialogue intercultural Europe, of diversity cultural the Promoting ▶ ▶ Elaborate on the scope and quality of the activities: activities: the of quality and scope the on Elaborate

II DIMENSION

EUROPEAN

CULT 28 EUROPEAN DIMENSION EUROPEAN TOUR

‘If European identity didn’t develop in the Danube region, then where?’ then region, Danube the in develop didn’t identity European ‘If

the opening of the European Danube-Academy in Ulm, Dr Erhard Busek posed the rhetorical question: question: rhetorical the posed Busek Erhard Dr Ulm, in Danube-Academy European the of opening the

. At At . network Danube the in participate and , , Serbia, , , Bavaria,

Today about eighty Danube cities and regions from Baden-Württemberg, Baden-Württemberg, from regions and cities Danube eighty about Today Sad. Novi and Vojvodina, Serbia,

e Region plays an important role in the European integrations of of integrations European the in role important an plays Region e Danub the to belonging Third,

has an important role in the Novi Sad 2021 project. 2021 Sad Novi the in role important an has

interest of all the nations from former Yugoslav republics. The former Yugoslavia dimension of the project project the of dimension Yugoslavia former The republics. Yugoslav former from nations the all of interest

ation and political agreements that are in the the in are that agreements political and ation cooper economic to door the opened has Culture

’ ‘

Jean Monnet Jean

it again, I would begin with culture. with begin would I again, it do to had I Our

become, once again, the places of gathering of artists and their audience from the former Yugoslavia region. region. Yugoslavia former the from audience their and artists of gathering of places the again, once become,

and Novi Sad, as well as other cities with a long tradition of regional and international cultural events, have have events, cultural international and regional of tradition long a with cities other as well as Sad, Novi and

carries with itself against fanaticism that took over the minds of the people in the region in the 1990s. Belgrade 1990s. the in region the in people the of minds the over took that fanaticism against itself with carries

with culture. Artists and cultural workers were the first ones to put positive values and emotions that culture culture that emotions and values positive put to ones first the were workers cultural and Artists culture. with

of former Yugoslavia, Serbia has become the focus of reintegration of the region. Everything, naturally, began began naturally, Everything, region. the of reintegration of focus the become has Serbia Yugoslavia, former of

members of the EU) based on trust, cooperation, cultural exchange, and tolerance. After the wars in the territory territory the in wars the After tolerance. and exchange, cultural cooperation, trust, on based EU) the of members

effort and cooperation in order to re-establish relationships with its former republics (some of which are already already are which of (some republics former its with relationships re-establish to order in cooperation and effort

the heritage of former Yugoslavia and consequences of the wars in the 1990s demand special special demand 1990s the in wars the of consequences and Yugoslavia former of heritage the Second,

Novi Sad, three partner municipalities of , Beočin and Irig and the entire Vojvodina. entire the and Irig and Beočin Karlovci, Sremski of municipalities partner three Sad, Novi

artists, troupes, cultural-artistic societies, theatre associations, and institutions of national communities from from communities national of institutions and associations, theatre societies, cultural-artistic troupes, artists,

The important role in fulfilment of programme activities during 2021 will be given to independent independent to given be will 2021 during activities programme of fulfilment in role important The

project will lean on. on. lean will project

Vojvodina white… This colour pallet and capital of good relations make the basis on which Novi Sad 2021 2021 Sad Novi which on basis the make relations good of capital and pallet colour This white… Vojvodina

its entire territory. When you travel through Vojvodina plain, you can see Slovak blue, Hungarian green, green, Hungarian blue, Slovak see can you plain, Vojvodina through travel you When territory. entire its

ina as a mosaic that owes its rich colour pallet to national diversity in in diversity national to pallet colour rich its owes that mosaic a as ina Vojvod describe can We

the foundations of a modern Europe. modern a of foundations the

1990s. Novi Sad has been, and it remains a nursery garden, which sprouts the ideas, works, and values that are are that values and works, ideas, the sprouts which garden, nursery a remains it and been, has Sad Novi 1990s.

multiculturality and good relations between the national communities were not disturbed during the wars in in wars the during disturbed not were communities national the between relations good and multiculturality

countries within the EU and they have maintained close relations with these countries for decades. Fortunately, Fortunately, decades. for countries these with relations close maintained have they and EU the within countries

hat is a home to23 national communities many of which have their native native their have which of many communities national to23 home a is hat t city the is Sad Novi First,

and ancient history of the city. city. the of history ancient and

European dimension, Novi Sad has specificities that stem from more recent recent more from stem that specificities has Sad Novi dimension, European the about speak we When

entrepreneurship, and social responsibility are the right way to a better society in the entire Europe. Europe. entire the in society better a to way right the are responsibility social and entrepreneurship,

European integrations with simultaneous development of the creative economy, social social economy, creative the of development simultaneous with integrations European

those of younger generations. generations. younger of those

East Europe after the transition. Novi Sad 2021 will put focus on social-economic aspects of life, especially especially life, of aspects social-economic on focus put will 2021 Sad Novi transition. the after Europe East

Sad, are similar to those that affect the lives of other European citizens, especially the citizens of the South- the of citizens the especially citizens, European other of lives the affect that those to similar are Sad,

as and problems that haunt the people of Serbia, and thus the people of Novi Novi of people the thus and Serbia, of people the haunt that problems and as dilemm many However,

breathe in Europe and feel the cosmopolitan spirit of , , or . Paris. or London, Amsterdam, of spirit cosmopolitan the feel and Europe in breathe

lasting visa regime and poor economic situation, a very small number of citizens could personally experience or or experience personally could citizens of number small very a situation, economic poor and regime visa lasting

to acquire the feeling of belonging to the European cultural space and understand their place in it. Due to a long- a to Due it. in place their understand and space cultural European the to belonging of feeling the acquire to

would be a chance for the citizens of Novi Sad to better understand European cultural diversity and complexity, complexity, and diversity cultural European understand better to Sad Novi of citizens the for chance a be would

international cultural institutions and organisations, artists, tourist operators, audience. Furthermore, this this Furthermore, audience. operators, tourist artists, organisations, and institutions cultural international

The ECoC title w title ECoC The ould enable Novi Sad to strengthen its connections with other European cities, cities, European other with connections its strengthen to Sad Novi enable ould

CULT 29

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Modigliani, (D), and many other international artists. artists. international other many and (D), Modigliani,

and Lithuanian Chamber Orchestra, (LT), Avi Avital and Kammerakademie , (D), Sabine Meyer and Quartet Quartet and Meyer Sabine (D), Potsdam, Kammerakademie and Avital Avi (LT), Orchestra, Chamber Lithuanian and

Tina Dobrajc, and Tadej Pogačar, painters (SLO), Mahler Chamber Orchestra, (international ensemble), Sergei Krilov Krilov Sergei ensemble), (international Orchestra, Chamber Mahler (SLO), painters Pogačar, Tadej and Dobrajc, Tina

Gekić, pianist (USA), Igor Grubić, painter (HR), Ivan Pravdoljubov, painter (BUL), Magdalena Jetelova, painter (CZ), (CZ), painter Jetelova, Magdalena (BUL), painter Pravdoljubov, Ivan (HR), painter Grubić, Igor (USA), pianist Gekić,

writer (RO), Michal Hvorecky, writer (SK), György Konrád, writer (HU), Aleksandra Vrebalov, composer (USA), Kemal Kemal (USA), composer Vrebalov, Aleksandra (HU), writer Konrád, György (SK), writer Hvorecky, Michal (RO), writer

Hellwig-Schmid (D), Péter Gyukics, art photographer (HU), conceptual artist Rainer Prohaska (A), Daniel Banulescu, Banulescu, Daniel (A), Prohaska Rainer artist conceptual (HU), photographer art Gyukics, Péter (D), Hellwig-Schmid

Trio (E), Matija Dedic, jazz pianist (HR), Miroslav Tadić, guitarist ( MK), Susanne Maier, actor (D), visual artist Regina Regina artist visual (D), actor Maier, Susanne MK), ( guitarist Tadić, Miroslav (HR), pianist jazz Dedic, Matija (E), Trio

Hirt Jazz-Musician (D), Jürgen Grözinger, a composer und musician (D) Mras Verner, jazz musician (A), Bernat Font Font Bernat (A), musician jazz Verner, Mras (D) musician und composer a Grözinger, Jürgen (D), Jazz-Musician Hirt

e plan to organise visits of the following foreign artists and groups: Alfred Bradler, painter (D), Thomas Thomas (D), painter Bradler, Alfred groups: and artists foreign following the of visits organise to plan e W

Croatia, , FYR Macedonia, Bulgaria. Macedonia, FYR Albania, Croatia,

Institut, Yunus Emre Enstitüsü – Turkish Cultural Forum, Embassy of Romania, Hungary, , Herzegovina, and Bosnia Hungary, Romania, of Embassy Forum, Cultural Turkish – Enstitüsü Emre Yunus Institut,

Austrian Cultural Forum, Collegium Hungaricum, Goethe- Hungaricum, Collegium Forum, Cultural Austrian partners: Hand a of Palm the on Vojvodina

Mindspace nonprofit LTD; Europäische Donau Akademie Ulm. Ulm. Akademie Donau Europäische LTD; nonprofit Mindspace

Vienna, Ottoman State Archives , Donauschwäbisches Zentralmuseum Ulm, Danube Cultural Cluster, Cluster, Cultural Danube Ulm, Zentralmuseum Donauschwäbisches Istanbul, Archives State Ottoman ,

Osterreischichen Staatsarchiv Wien, The Museum of Military History History Military of Museum The Wien, Staatsarchiv Osterreischichen partners: Blues Danube

Sziget Festival HU, Norfolk & Festival UK, UFO Urban Festival Osijek HR. Osijek Festival Urban UFO UK, Festival Norwich & Norfolk HU, Festival Sziget

Maastricht, Design Week , Budapest and Vienna; Zsolnay Cultural Quarter Pecs HU, Tabacka Košice SK; SK; Košice Tabacka HU, Pecs Quarter Cultural Zsolnay Vienna; and Budapest Prague, Week Design ,

Paris FW, Lugano FW, Valetta FW, Vienna FW, Fashionclash Festival Festival Fashionclash FW, Vienna FW, Valetta FW, Lugano FW, Paris partners: Polis Creative Youth

Ulm, International Theatre Festival, Teatrul de ballet Sibiu, Leopold Museum Vienna. Museum Leopold Sibiu, ballet de Teatrul Festival, Theatre International Sibiu Ulm,

Club, Donau Lounge, Danube Festival Donumenta, Kultura Kontakt Austria, Akademie der darstellenden Kunst (AdK) (AdK) Kunst darstellenden der Akademie Austria, Kontakt Kultura Donumenta, Festival Danube Lounge, Donau Club,

AEC – Association Européenne des Conservatoires, Res Artis, Art Directors Directors Art Artis, Res Conservatoires, des Européenne Association – AEC partners: Bastion Creativity

workers, and operators. We have already established or plan to establish cooperation with: cooperation establish to plan or established already have We operators. and workers,

art of the project will include many international artists, , institutions, cultural cultural institutions, , artists, international many include will project the of art p programme The

and political scenes. political and

democratic values through culture. In this way, we want to strengthen the connections with European cultural cultural European with connections the strengthen to want we way, this In culture. through values democratic

initiative that advocates preservation of European European of preservation advocates that initiative Europe to Soul A of work the joint have we candidate, ECoC

coincide with the ECoCs (development, inclusion, intercultural dialogue, volunteering, etc.). Furthermore, as an an as Furthermore, etc.). volunteering, dialogue, intercultural inclusion, (development, ECoCs the with coincide

nationalism, together with our partners we will actively join the action action the join actively will we partners our with together nationalism, , which often thematically thematically often which , years European

Having in mind the problems that modern Europe faces today, such as unemployment, migrations, migrations, unemployment, as such today, faces Europe modern that problems the mind in Having

programme with partners from the region and Europe. Europe. and region the from partners with programme

joint programmes and help on the path to winning the title. It is planned to implement more than half of the the of half than more implement to planned is It title. the winning to path the on help and programmes joint

Capitals of Culture, will be important for the candidacy of the city in a sense of mutual support, partnerships, partnerships, support, mutual of sense a in city the of candidacy the for important be will Culture, of Capitals

, in particular the cities that were, are or will be the European European the be will or are were, that cities the particular in , whole a s a Europe the Furthermore,

participate in programme activities. These are the cities of , Norwich, Pécs, and Timișoara. Timișoara. and Pécs, Norwich, Dortmund, of cities the are These activities. programme in participate

role in the project due to their long-lasting connection and their wish to help the candidacy of Novi Sad and and Sad Novi of candidacy the help to wish their and connection long-lasting their to due project the in role

cities. This connection has produced intensive cultural cooperation for decades. These cities will have a special special a have will cities These decades. for cooperation cultural intensive produced has connection This cities.

, the EU twin towns of Novi Sad. Novi Sad has a very long tradition of twining with European European with twining of tradition long very a has Sad Novi Sad. Novi of towns twin EU the , Fourth

with other Danube cities. Danube other with

– at the very centre of the European cultural identity, Europe in a nutshell. Novi Sad maintains close relations relations close maintains Sad Novi nutshell. a in Europe identity, cultural European the of centre very the at –

outstanding example. If the Danube is the cultural flow and cultural soul of Europe, Novi Sad is at the right place place right the at is Sad Novi Europe, of soul cultural and flow cultural the is Danube the If example. outstanding

Danube: a cultural heritage of a worldwide interest. Our city, Novi Sad - Újvidék – Neusatz, is accordingly an an accordingly is Neusatz, – Újvidék - Sad Novi city, Our interest. worldwide a of heritage cultural a Danube:

most important ones – has created cities like a string of pearls, cultural landscapes, and monuments along the the along monuments and landscapes, cultural pearls, of string a like cities created has – ones important most

with its catholic Occidental nature, via the Byzantine Orthodoxy to the , to name just the the just name to Empire, Ottoman the to Orthodoxy Byzantine the via nature, Occidental catholic its with

erent influences – from the Imperium Romanum, the Monarchy Habsburg the Romanum, Imperium the from – influences erent diff many so of clash The

without a feeling of belonging to this region and common understanding of the regional identity. regional the of understanding common and region this to belonging of feeling a without

(five of them), economic structures and forms of government, the closer integration of which is difficult to achieve achieve to difficult is which of integration closer the government, of forms and structures economic them), of (five

area in terms of languages – 20 different languages are spoken, and there is an equal number of cultures, religions religions cultures, of number equal an is there and spoken, are languages different 20 – languages of terms in area

is culturally and historically closely connected, but at the same time, it is, on the other hand, a heterogeneous heterogeneous a hand, other the on is, it time, same the at but connected, closely historically and culturally is

significance and cultural colouring that are unique in Europe. This is because, on the one hand, the Danube area area Danube the hand, one the on because, is This Europe. in unique are that colouring cultural and significance

to its end in the South - East: a true European miracle. The Danube area is characterised by historic and cultural cultural and historic by characterised is area Danube The miracle. European true a East: - South the in end its to

On its 2,900 km long course, the Danube Riv Danube the course, long km 2,900 its On er forms a natural connection from the West across Europe Europe across West the from connection natural a forms er

CULT 30 EUROPEAN DIMENSION EUROPEAN TOUR

Ulm - Council of the Danube Cities and Regions. and Cities Danube the of Council - Ulm

Timișoara 2021 and received letters of support from Pécs 2010, Dortmund 2010, Sibiu 2007, 2012 and and 2012 Maribor 2007, Sibiu 2010, Dortmund 2010, Pécs from support of letters received and 2021 Timișoara

peration agreements with candidate cities including Osijek 2020, Larissa 2021, 2021, Larissa 2020, Osijek including cities candidate with agreements peration coo signed has Sad Novi

and there is an agreement on joint cultural projects. projects. cultural joint on agreement an is there and

regardless of the outcome. Furthermore, the three cities have supported each other in the candidacy process, process, candidacy the in other each supported have cities three the Furthermore, outcome. the of regardless

historical heritage for the best possible results of the candidacy, as well as for further cultural cooperation, cooperation, cultural further for as well as candidacy, the of results possible best the for heritage historical

exchange, programmes, and artists, connecting institutions, tourist operators, digitisation of cultural and and cultural of digitisation operators, tourist institutions, connecting artists, and programmes, exchange,

these three ECoC candidate cities in 2021 from the Balkans region. The Committee will work on the experience experience the on work will Committee The region. Balkans the from 2021 in cities candidate ECoC three these

Romania. One of the conclusions of the work meeting was to establish the Committee 2021 for cooperation of of cooperation for 2021 Committee the establish to was meeting work the of conclusions the of One Romania.

and Sibiu, and of two cities that are candidates for the ECoCs in 2021, Larissa from and Timișoara from from Timișoara and Greece from Larissa 2021, in ECoCs the for candidates are that cities two of and Sibiu, and

of Novi Sad for the ECoC. The conference was attended by representatives of former ECoCs: Pécs, Košice, Košice, Pécs, ECoCs: former of representatives by attended was conference The ECoC. the for Sad Novi of

, 2015, Novi Sad hosted the international Conference of Support to the Candidacy Candidacy the to Support of Conference international the hosted Sad Novi 2015, , 14 September On

th

Capitals of Culture. Culture. of Capitals

the candidacy for the ECoC 2021, Novi Sad has established a network of former, current, and future European European future and current, former, of network a established has Sad Novi 2021, ECoC the for candidacy the

Plzeň, , Maribor, Sibiu, Wrocław, , etc. For the past four years, during the process of preparing preparing of process the during years, four past the For etc. Matera, Wrocław, Sibiu, Maribor, Modena, Plzeň,

participation of European artists in the Novi Sad 2021 programmes. These are Košice, , Guimarães, Guimarães, Marseille, Košice, are These programmes. 2021 Sad Novi the in artists European of participation

cities in order to prepare and exchange experiences in the process of the ECoC candidacy, as well as organise organise as well as candidacy, ECoC the of process the in experiences exchange and prepare to order in cities

last two years, the members of the Organising Committee have visited several several visited have Committee Organising the of members the years, two last the for this, from Apart

to be a comparative advantage of Novi Sad in the process of the ECoC candidacy. candidacy. ECoC the of process the in Sad Novi of advantage comparative a be to

has already established the network of cities, a long tradition of European cooperation that has already proven proven already has that cooperation European of tradition long a cities, of network the established already has

makes the total of twenty-two cities from nineteen countries, nine of which are members of the EU. Novi Sad Sad Novi EU. the of members are which of nine countries, nineteen from cities twenty-two of total the makes

vi Sad has eleven twin towns, and with another eleven, it has signed cooperation agreements, which which agreements, cooperation signed has it eleven, another with and towns, twin eleven has Sad vi No

European Capital of Culture title? title? Culture of Capital European

programme and the cultural programme of other cities holding the the holding cities other of programme cultural the and programme

To what extent do you plan to develop links between your cultural cultural your between links develop to plan you do extent what To

international artists will encourage the interest of international audience in the programmes in 2021. 2021. in programmes the in audience international of interest the encourage will artists international

new connections with European artists, cultural workers, and operators. On the other hand, cooperation with with cooperation hand, other the On operators. and workers, cultural artists, European with connections new

audience in an exciting, creative and modern way. This will be a chance to strengthen the existing, and create create and existing, the strengthen to chance a be will This way. modern and creative exciting, an in audience

the expectations of the European audience, and that many ‘Cult-Tours’ will present all this to the European European the to this all present will ‘Cult-Tours’ many that and audience, European the of expectations the

urban life or modern trends in creative industries, we are certain that the topics we have selected will meet meet will selected have we topics the that certain are we industries, creative in trends modern or life urban

tours through Novi Sad. Whether it is about historical events, artistic heritage, contemporary art scene, scene, art contemporary heritage, artistic events, historical about is it Whether Sad. Novi through tours

from European countries, as well as promo games on the European level that will award tickets to and cultural cultural and to tickets award will that level European the on games promo as well as countries, European from

cooperation with the embassies, in the period 2016-2021, we plan to organise promotional visits of journalists journalists of visits promotional organise to plan we 2016-2021, period the in embassies, the with cooperation

as the Danube city, Balkan or Middle European city, the northernmost Mediterranean or continental city. In In city. continental or Mediterranean northernmost the city, European Middle or Balkan city, Danube the as

common cultural and historical heritage historical and cultural common a has Sad Novi with numerous European nations, whether it is seen seen is it whether nations, European numerous with

topics equally interesting and important to both domestic audience and guests from other parts of Europe. Europe. of parts other from guests and audience domestic both to important and interesting equally topics

act the attention of a wide European auditorium, the cultural programme will offer offer will programme cultural the auditorium, European wide a of attention the act attr to order In

European and international public? international and European

Can you explain your strategy to attract the interest of a broad broad a of interest the attract to strategy your explain you Can

CULT 31

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

- to be creative. In accordance with the wide definition of culture as an overall way of life of human beings, we we beings, human of life of way overall an as culture of definition wide the with accordance In creative. be to -

come an integral part of the programme, the projects need to meet the basic criterion criterion basic the meet to need projects the programme, the of part integral an come be to order In

awakening of forgotten emotions, hidden creative ideas and self-awareness. self-awareness. and ideas creative hidden emotions, forgotten of awakening

project. We would like domestic and foreign visitors and artists who visit our city in 2021, to experience the the experience to 2021, in city our visit who artists and visitors foreign and domestic like would We project.

traditional and modern, all aspects of culture, as well as their emotional experience into the Novi Sad 2021 2021 Sad Novi the into experience emotional their as well as culture, of aspects all modern, and traditional

of human existence and the human spirituality. This is why we intend to include both material and spiritual, spiritual, and material both include to intend we why is This spirituality. human the and existence human of

marble or in the notes played. Works of art also contain answers to eternal questions about the meaning meaning the about questions eternal to answers contain also art of Works played. notes the in or marble

generated art. However, art is not just painting impressions from the world that surrounds us, on canvas, in in canvas, on us, surrounds that world the from impressions painting just not is art However, art. generated

has remained the same. Aesthetic dimension of human existence is a constant from Altamira to the computer computer the to Altamira from constant a is existence human of dimension Aesthetic same. the remained has

with the world that surrounds them. Mediators and mediums they used have changed over time, but the essence essence the but time, over changed have used they mediums and Mediators them. surrounds that world the with

the present day, humans have sought the way to express their relationship relationship their express to way the sought have humans day, present the until beginning the Since

active and creative participation to all those who want be involved in this project. this in involved be want who those all to participation creative and active

citizens’ life that affect the quality of life in the city. On the other hand, it provides the opportunity for an an for opportunity the provides it hand, other the On city. the in life of quality the affect that life citizens’

the word ‘culture’ - culture as a way of life. This offers the possibility to include in the project all aspects of of aspects all project the in include to possibility the offers This life. of way a as culture - ‘culture’ word the

The programme of Novi Sad 2021 is comprehensive. It is based on the broadest possible sense of of sense possible broadest the on based is It comprehensive. is 2021 Sad Novi of programme The

STRATEGY

broadest sense, arts and aesthetics will, in time, become the way of life. of way the become time, in will, aesthetics and arts sense, broadest

international public create new cultural values, where an environment is being made in which culture in the the in culture which in made being is environment an where values, cultural new create public international

city, where different European identities meet, where creative potentials of citizens of Novi Sad and and Sad Novi of citizens of potentials creative where meet, identities European different where city,

dialogue and encounter of cultures. As a result of this, Novi Sad will become an accessible and exciting exciting and accessible an become will Sad Novi this, of result a As cultures. of encounter and dialogue

The European Capital of Culture is a platform for a collaborative, creative and cultural experiment, experiment, cultural and creative collaborative, a for platform a is Culture of Capital European The

VISION

the year. the

What is the artistic vision and strategy for the cultural programme of of programme cultural the for strategy and vision artistic the is What

CONTENT

III

ARTISTIC AND

CULTURAL

CULT 32 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

Polis, Danube Blues, Vojvodina on the Palm of a Hand. a of Palm the on Vojvodina Blues, Danube Polis,

Creativity Bastion, Youth Creative Creative Youth Bastion, Creativity parts: programme four through mented imple be will strategy The

their own city or country and Novi Sad. Sad. Novi and country or city own their

everyone will find the starting coordinates of their ADVENTURE, as well as the connecting thread between between thread connecting the as well as ADVENTURE, their of coordinates starting the find will everyone

impression, spiritual experience or the acquired skills. Owing to diversity of topics and content, we believe that that believe we content, and topics of diversity to Owing skills. acquired the or experience spiritual impression,

everyone will be enriched by personal experience and knowledge of certain facts, by aesthetic and emotional emotional and aesthetic by facts, certain of knowledge and experience personal by enriched be will everyone

certain cognitive engagement and offer a possibility of personal participation in the programme, after which which after programme, the in participation personal of possibility a offer and engagement cognitive certain

their affinities, time they have at their disposal, season of the year, etc. Apart from this, each tour will demand demand will tour each this, from Apart etc. year, the of season disposal, their at have they time affinities, their

15 days. All topics will be mutually connected via applications, and visitors will plan their TOURS according to to according TOURS their plan will visitors and applications, via connected mutually be will topics All days. 15

completely personalise their programme of visit even before they come to Novi Sad, whether it be for a day or or day a for be it whether Sad, Novi to come they before even visit of programme their personalise completely

the time) with all the data and information about the topic. This will enable visitors to to visitors enable will This topic. the about information and data the all with time) the at used devices mobile

y topic to be presented via Android application (or platform for for platform (or application Android via presented be to topic y r eve for effort an make will We

used to call them five centuries ago. ago. centuries five them call to used

experience, the prejudices or ‘tribe idols’, as Francis Bacon, one of the founders of the European modernity, modernity, European the of founders the of one Bacon, Francis as idols’, ‘tribe or prejudices the experience,

modern European cultural identity, and their role in it. This is the best way to eliminate, through personal personal through eliminate, to way best the is This it. in role their and identity, cultural European modern

scientific achievements and creative industries, the visitors will be able to build their own impression of the the of impression own their build to able be will visitors the industries, creative and achievements scientific

of European values, history, arts, as well as modern forms and tendencies in arts, spirituality, social topics, topics, social spirituality, arts, in tendencies and forms modern as well as arts, history, values, European of

that draw their contents from the real world. In this way, through the proposed topics based on ‘re-discovery’ ‘re-discovery’ on based topics proposed the through way, this In world. real the from contents their draw that

be a well-balanced relationship of new information and communication technologies and programme topics topics programme and technologies communication and information new of relationship well-balanced a be

Novi Sad 2021 and AREA 21, and wider, through Vojvodina, Serbia, the region and the entire Europe. This will will This Europe. entire the and region the Serbia, Vojvodina, through wider, and 21, AREA and 2021 Sad Novi

Starting from this, we will offer a chance to each visitor to completely personalise their adventure through the the through adventure their personalise completely to visitor each to chance a offer will we this, from Starting

, which which has been carried out in the past two years in a magnificent way. way. magnificent a in years two past the in out carried been has which which , heritage cultural of digitisation

activism, creativity and facilitates the search for information. The precondition for such an approach is approach an such for precondition The information. for search the facilitates and creativity activism,

in every domain of life, it also must apply to the approach to cultural content. Personalisation encourages encourages Personalisation content. cultural to approach the to apply must also it life, of domain every in

age of modern technologies, when personalisation is possible and desirable desirable and possible is personalisation when technologies, modern of age the in this, from Apart

by. passing is that culture the become to word,

in unexpected places, in rural and natural surroundings, in classrooms, hospitals, centres for old people, in one one in people, old for centres hospitals, classrooms, in surroundings, natural and rural in places, unexpected in

Demystification of culture is possible only if it is taken out to squares and other public surfaces, if it appears appears it if surfaces, public other and squares to out taken is it if only possible is culture of Demystification

always needs to be in the citizens’ sight, within the reach of their hands, and not closed and hidden from them. them. from hidden and closed not and hands, their of reach the within sight, citizens’ the in be to needs always

new one. In order for Novi Sad to become an become to Sad Novi for order In one. new , and cculture a part of everyday life of its citizens, it it citizens, its of life everyday of part a cculture and , city exciting

lish this vision, we need to replace the old traditional approach to culture with a a with culture to approach traditional old the replace to need we vision, this lish accomp to order In

all aspect of creativity will be intertwined. intertwined. be will creativity of aspect all

technological creativity and spiritual creativity, i.e., as defined in the strategy, the cultural experiment in which which in experiment cultural the strategy, the in defined as i.e., creativity, spiritual and creativity technological

such as artistic creativity, scientific creativity, social creativity, entrepreneurial creativity, ecological creativity, creativity, ecological creativity, entrepreneurial creativity, social creativity, scientific creativity, artistic as such

will evaluate the creative contribution of the suggested projects. We expect creativity in all aspects of life, life, of aspects all in creativity expect We projects. suggested the of contribution creative the evaluate will

CULT 33

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

noise. and

Fortress and opposite to Novi Sad, some 500 metres from the city centre, and it is free from the city’s crowds crowds city’s the from free is it and centre, city the from metres 500 some Sad, Novi to opposite and Fortress

appearance and is an ideal scene for artistic performances. It has an ideal location, below the Petrovaradin Petrovaradin the below location, ideal an has It performances. artistic for scene ideal an is and appearance

and canals encircling it. Although there have not been any investments in it, it has maintained its authentic authentic its maintained has it it, in investments any been not have there Although it. encircling canals and

small Baroque town founded in the first half of the 18 the of half first the in founded town Baroque small century, with a multitude of old buildings, streets, squares squares streets, buildings, old of multitude a with century,

th

e bottom of the so-called Upper Fortress, there is a Lower Fortress, known as Suburbium. This is a a is This Suburbium. as known Fortress, Lower a is there Fortress, Upper so-called the of bottom e th At

CITY SCENE CITY

. . Workshop Art and Centre the of activities the within practice

workshops. The workshops will be equally available to children with special needs, which has been a regular regular a been has which needs, special with children to available equally be will workshops The workshops.

they see and experience, the children will make their own art, prepare, set and open exhibitions in various various in exhibitions open and set prepare, art, own their make will children the experience, and see they

preparation and production of a work of art, preparation and setting an exhibition, etc. Based on everything everything on Based etc. exhibition, an setting and preparation art, of work a of production and preparation

preschool and school age will get to know everything related to art - about the work in an atelier, manner of of manner atelier, an in work the about - art to related everything know to get will age school and preschool

we will organise workshops where children of of children where workshops organise will we Circle’, ‘Art the of artists and Institution Preschool Detinjstvo’

entre for Artistic Education of Children and Youth, Art Workshop of the ‘Radosno ‘Radosno the of Workshop Art Youth, and Children of Education Artistic for entre C the with Together

that will make the fortress the centre and connection between traditional and modern art. art. modern and traditional between connection and centre the fortress the make will that

Presentation of each artist will be accompanied by his/her strong artistic mark and multimedia performances performances multimedia and mark artistic strong his/her by accompanied be will artist each of Presentation

36 ateliers-galleries, 36 worlds and 36 different artists will be presented to the audience during this period. period. this during audience the to presented be will artists different 36 and worlds 36 ateliers-galleries, 36

and each weekend there will be a presentation of one of the artists and his/her creative work. The total of of total The work. creative his/her and artists the of one of presentation a be will there weekend each and

Starting from March until December of 2021, the ateliers will be open to visitors who will be able to see them, them, see to able be will who visitors to open be will ateliers the 2021, of December until March from Starting

have created within the colony in the last 60 years and, therefore, marked the Serbian and European art scene. scene. art European and Serbian the marked therefore, and, years 60 last the in colony the within created have

ct of the ‘Art Circle’ colony aims at presenting creativity of its members, but also artists that that artists also but members, its of creativity presenting at aims colony Circle’ ‘Art the of ct proje The

CIRCLE’S CIRCLE CIRCLE’S

of the city. city. the of

across the bridge to the city promenade on the Danube quay, and furtheron to the old heart heart old the to furtheron and quay, Danube the on promenade city the to bridge the across

programmes. The road of Cult-Tour Novi Sad 2021 will lead from the fortress and Suburbium, Suburbium, and fortress the from lead will 2021 Sad Novi Cult-Tour of road The programmes.

Arts, members of the ‘Art Circle’, independent arts scene, NGOs and others perform their their perform others and NGOs scene, arts independent Circle’, ‘Art the of members Arts,

the weather allows it, domestic and international artists, students of the Academy of of Academy the of students artists, international and domestic it, allows weather the

into stages and galleries. Throughout the entire year, and especially in the period when when period the in especially and year, entire the Throughout galleries. and stages into

open spaces, interesting, challenging and attractive sites that are frequently transformed transformed frequently are that sites attractive and challenging interesting, spaces, open

to the famous Leopold Hotel and several catering facilities. There are plenty of closed and and closed of plenty are There facilities. catering several and Hotel Leopold famous the to

other festivals that are held throughout the year. Apart from that, the fortress is also a home home a also is fortress the that, from Apart year. the throughout held are that festivals other

The fortress is also the venue for the biggest European music festival – EXIT and a series of of series a and EXIT – festival music European biggest the for venue the also is fortress The

Planetarium and many other cultural contents that make the fortress the bastion of culture. culture. of bastion the fortress the make that contents cultural other many and Planetarium

and biggest permanent art colony in Europe called the ‘Art Circle’, City Museum of Novi Sad, Sad, Novi of Museum City Circle’, ‘Art the called Europe in colony art permanent biggest and

as well as to a modern and spacious art gallery. Furthermore, the fortress hosts the oldest oldest the hosts fortress the Furthermore, gallery. art spacious and modern a to as well as

ortress is a home to a part of the Academy of Arts with several departments, departments, several with Arts of Academy the of part a to home a is ortress f The

open to visitors, artists, students, tourists. tourists. students, artists, visitors, to open

Today, these walls encircle the creative focus of Novi Sad, and the gates of the fortress are are fortress the of gates the and Sad, Novi of focus creative the encircle walls these Today,

the protection walls, in order to prevent progression of the unwanted and conquering armies. armies. conquering and unwanted the of progression prevent to order in walls, protection the

etrovaradin Fortress, as fortification structure, has always been encircled with with encircled been always has structure, fortification as Fortress, etrovaradin P The

CREATIVITY BASTION CREATIVITY

and diversity of the activities/main events that will mark the year. the mark will that events activities/main the of diversity and

Describe the structure of the cultural programme, including the range range the including programme, cultural the of structure the Describe

CULT 34 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

of works at the cult venues in the city, where alternative art scene of Novi Sad originated. originated. Sad Novi of scene art alternative where city, the in venues cult the at works of

in the field of new media and digital art. A two-week camp and joint work on projects will result in presentation presentation in result will projects on work joint and camp two-week A art. digital and media new of field the in

and modern in art. The Academy will be the initiator and organiser of meetings of academies’ students, creators creators students, academies’ of meetings of organiser and initiator the be will Academy The art. in modern and

creatively in their artistic expression and in this way, become leaders of encounters between the traditional traditional the between encounters of leaders become way, this in and expression artistic their in creatively

is expanded to unseen limits. Younger generations growing with these new digital technologies, use them them use technologies, digital new these with growing generations Younger limits. unseen to expanded is

presenting the works of art. Linearity has been substituted with layers, and a possibility of creative expression expression creative of possibility a and layers, with substituted been has Linearity art. of works the presenting

quences of the digital revolution have effects on art, both from the point of view of creating and and creating of view of point the from both art, on effects have revolution digital the of quences e Cons

CODED ART CODED

description of this role, as well as to make a reservation for the role they choose. they role the for reservation a make to as well as role, this of description

before the visit about the period being presented, what style of life it is, which roles are available, to get a short short a get to available, are roles which is, it life of style what presented, being period the about visit the before

via Android application, therefore visitors will be able to get informed informed get to able be will visitors therefore application, Android via available be will project The

music typical for that period, theatre plays and other performances typical for that period. period. that for typical performances other and plays theatre period, that for typical music

priest, soldier, beggar. In the evening hours, the town squares and other suitable venues will host concerts of of concerts host will venues suitable other and squares town the hours, evening the In beggar. soldier, priest,

a role, wear a costume and live the role he or she chooses for that day: craftsman, street performer, town lady, lady, town performer, street craftsman, day: that for chooses she or he role the live and costume a wear role, a

Suburbium, painting the life of its citizens in certain periods. Every visitor, if he or she wants, will be able to take take to able be will wants, she or he if visitor, Every periods. certain in citizens its of life the painting Suburbium,

troupes, high school theatres, as well as moderators, will bring to life the streets, venues and squares of the the of squares and venues streets, the life to bring will moderators, as well as theatres, school high troupes,

Suburbium. Students of the Academy of Arts in Novi Sad and other European academies of art, amateur theatre theatre amateur art, of academies European other and Sad Novi in Arts of Academy the of Students Suburbium.

eptember, we will present the four most important periods in the life of the the of life the in periods important most four the present will we eptember, S and August July, June, In

other kinds of arts of that age, customs, etc. etc. customs, age, that of arts of kinds other

professions, clothes, dominant crafts, life of citizens during the occupation in the and II, music and and music II, and I War World the in occupation the during citizens of life crafts, dominant clothes, professions,

live scene with all its characteristics typical for certain periods. The way of life and the appearance of the town, town, the of appearance the and life of way The periods. certain for typical characteristics its all with scene live

nds to revive the important periods in the life of the Suburbium, turning it into a a into it turning Suburbium, the of life the in periods important the revive to nds inte Scene City The

All these periods left a mark in the life of its inhabitants, customs, architecture, crafts, and religion. and crafts, architecture, customs, inhabitants, its of life the in mark a left periods these All

foundation of Novi Sad and bourgeoisie way of life, World War I and II, socialist period and it stands even today. today. even stands it and period socialist II, and I War World life, of way bourgeoisie and Sad Novi of foundation

ltuous history,the Suburbium has witnessed Turkish and Austro-Hungarian rule, rule, Austro-Hungarian and Turkish witnessed has Suburbium history,the ltuous tumu its During

CULT 35

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

gallery spaces would be held in special removable pavilions that would serve as gallery spaces. gallery as serve would that pavilions removable special in held be would spaces gallery

in the immediate vicinity of Novi Sad – the European Capital of Culture in 2021. Exhibitions in the places without without places the in Exhibitions 2021. in Culture of Capital European the – Sad Novi of vicinity immediate the in

series: the Danube Dialogues will be placed in smaller places places smaller in placed be will Dialogues Danube the series: Centre the of Out the in exhibitions our F

instead, it includes margins, i.e. smaller towns, periphery, and rural environment. environment. rural and periphery, towns, smaller i.e. margins, includes it instead,

cities: in the current ‘iconosphere’, the contemporary art is not focused on the notion of the centre any more; more; any centre the of notion the on focused not is art contemporary the ‘iconosphere’, current the in cities:

points to the phenomenon of functioning of the current art outside big big outside art current the of functioning of phenomenon the to points entre C the of Out name The

because these places are the home to a large number of people belonging to different national communities. communities. national different to belonging people of number large a to home the are places these because

In accordance with its concept, the Out of the Centre exhibition will be presented in places around Novi Sad, Sad, Novi around places in presented be will exhibition Centre the of Out the concept, its with accordance In

existence of peoples in the united Europe, as well as functionalisation of art as a cohesive universal practice. practice. universal cohesive a as art of functionalisation as well as Europe, united the in peoples of existence

minorities in the above-mentioned countries. Such selection of artists indicates the intertwinement and co- and intertwinement the indicates artists of selection Such countries. above-mentioned the in minorities

Bulgaria and ). The concept envisages presentation of the work of artists belonging to national national to belonging artists of work the of presentation envisages concept The Ukraine). and Bulgaria

ten countries of the Danube Region (, Austria, , Hungary, Croatia, Serbia, Romania, Moldavia, Moldavia, Romania, Serbia, Croatia, Hungary, Slovakia, Austria, (Germany, Region Danube the of countries ten

eature works of the most important representatives of contemporary art events from from events art contemporary of representatives important most the of works eature f will Exhibition

OUT OF THE CENTRE THE OF OUT

domestic and foreign artists and theatre troupes. troupes. theatre and artists foreign and domestic

galleries, and theatres located mostly in the city centre will host exhibitions, plays and performances of both both of performances and plays exhibitions, host will centre city the in mostly located theatres and galleries,

, theatre troupes and stand-up comedians, painters, sculptors, etc. Throughout the year, museums, museums, year, the Throughout etc. sculptors, painters, comedians, stand-up and troupes theatre music, world

the performances of domestic and international artists, soloists and smaller music bands, choirs, jazz bands, bands, jazz choirs, bands, music smaller and soloists artists, international and domestic of performances the

centre of the city, three city parts and many smaller city squares in a wider centre of the city. These will be be will These city. the of centre wider a in squares city smaller many and parts city three city, the of centre

open spaces along the Novi Sad quay and at the heart of the city, which includes several streets in the very very the in streets several includes which city, the of heart the at and quay Sad Novi the along spaces open

mmer and autumn season, there will be a series of art performances at at performances art of series a be will there season, autumn and mmer su the during this, After

(ALF) Organization. (ALF)

be accompanied by the magnificent Light Art performance, in co-production with the the with co-production in performance, Art Light magnificent the by accompanied be Amsterdam Light Festival Festival Light Amsterdam

technology that will meet the highest standards of quality of sound and picture. Furthermore, the concert will will concert the Furthermore, picture. and sound of quality of standards highest the meet will that technology

Sad quay. Apart from its artistic grandiosity, the concert will be organised with the assistance of audio-visual audio-visual of assistance the with organised be will concert the grandiosity, artistic its from Apart quay. Sad

Pyotr Ilyich Tchaikovsky, which will be held at the plateau of the Petrovaradin Fortress that faces the Novi Novi the faces that Fortress Petrovaradin the of plateau the at held be will which Tchaikovsky, Ilyich Pyotr

opened with the grandiose Piano Concert No. 1, of the composer composer the of 1, No. Concert Piano grandiose the with opened be will season promenade The

will be the meeting place for local and international artists, citizens of Novi Sad and visitors from Europe. Europe. from visitors and Sad Novi of citizens artists, international and local for place meeting the be will

gardens. These two venues, the city promenades, in the atmosphere of the northernmost Mediterranean city, city, Mediterranean northernmost the of atmosphere the in promenades, city the venues, two These gardens.

the city, the with many cultural institutions, museums, theatres, galleries, clubs, squares and and squares clubs, galleries, theatres, museums, institutions, cultural many with zone pedestrian the city, the

and its citizens. Next to the quay, the second favourite place where citizens spend their time is the old heart of of heart old the is time their spend citizens where place favourite second the quay, the to Next citizens. its and

The Danube Quay is 3,000 metres long, exceptionally landscaped and multifunctional; it is the pride of the city city the of pride the is it multifunctional; and landscaped exceptionally long, metres 3,000 is Quay Danube The

e has always been the place where citizens of Novi Sad like to gather on various occasions. occasions. various on gather to like Sad Novi of citizens where place the been always has e Danub The

PROMENADE OF MY CITY MY OF PROMENADE

media practice and criticism of the leading media systems. systems. media leading the of criticism and practice media

Vojvodina, intends to promote the interdisciplinary and hybrid approach to art, development of media and post- and media of development art, to approach hybrid and interdisciplinary the promote to intends Vojvodina,

general. With this project, the Centre for Intermedia and Digital Art of the Museum of Contemporary Art of of Art Contemporary of Museum the of Art Digital and Intermedia for Centre the project, this With general.

interactive work, bioart, deviceart, soundart, and experiments with artistic and technological practice in in practice technological and artistic with experiments and soundart, deviceart, bioart, work, interactive

and students, as well as artists from the Danube Region interested in media installations and ambience, ambience, and installations media in interested Region Danube the from artists as well as students, and

around the Museum and in many other venues in Novi Sad. The contents are focused on including local creators creators local including on focused are contents The Sad. Novi in venues other many in and Museum the around

lectures, audio-visual performances and workshops at the Museum of Contemporary Art of Vojvodina, space space Vojvodina, of Art Contemporary of Museum the at workshops and performances audio-visual lectures,

Serbia and the Danube Region who will have the chance to present their works at the exhibitions, through through exhibitions, the at works their present to chance the have will who Region Danube the and Serbia

erLab 2021 Festival will gather artists, art groups, curators, theoreticians and scientists from from scientists and theoreticians curators, groups, art artists, gather will Festival 2021 erLab d n Wo

WONDERLAB 2021 WONDERLAB

CULT 36 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

etc., which will be developed. developed. be will which etc.,

companies in the area of software, design, programming, creative writing, project management, production production management, project writing, creative programming, design, software, of area the in companies

industry and engages a huge creative potential of the City of Novi Sad. It is a centre of gravity for all those new new those all for gravity of centre a is It Sad. Novi of City the of potential creative huge a engages and industry

- EIPIX Company from Novi Sad is a regional leader in the area of gaming gaming of area the in leader regional a is Sad Novi from Company EIPIX - ct distri ming Ga and Software

of space. space. of

displaying 150,000 exhibits related to design, old crafts and objects once used in this part of Europe at 2,500 m 2,500 at Europe of part this in used once objects and crafts old design, to related exhibits 150,000 displaying

2

industrial production. In this district, there is the Museum of forgotten arts, owned by the Manual Company, Company, Manual the by owned arts, forgotten of Museum the is there district, this In production. industrial

and passion for natural materials have almost disappeared from this territory, giving way to the featureless featureless the to way giving territory, this from disappeared almost have materials natural for passion and

Old crafts and handicraft requiring skill, patience, dedication, sense of aesthetics aesthetics of sense dedication, patience, skill, requiring handicraft and crafts Old - district Crafts

eco-friendly equipment. eco-friendly

organize their chill out zone at the square. It will be in the same centre of youth polis with a lot of greenery and and greenery of lot a with polis youth of centre same the in be will It square. the at zone out chill their organize

a square/piazza in the youth polis. It will be a place where young people can can people young where place a be will It polis. youth the in square/piazza a be ill w ge loun outh Y

to Youth Polis. Youth to

- The place where all young tourists and business people would rest during their visit visit their during rest would people business and tourists young all where place The - Accommodation

place where everyone would be glad to taste Youth Polis specialties. Polis Youth taste to glad be would everyone where place A -

evening. evening.

- A place where young people could gather during the day, during the breaks, and in the the in and breaks, the during day, the during gather could people young where place A - bar Street

administrative support to all the Youth Polis facilities will take place there. there. place take will facilities Polis Youth the all to support administrative

- A place where the administrative building and offices will be set. The whole whole The set. be will offices and building administrative the where place A - Administration

shown. This could be the creation of a unique setting, but also the room for new creations and youth expression. expression. youth and creations new for room the also but setting, unique a of creation the be could This shown.

- A place where all works from the very opening of Youth Polis onwards would be be would onwards Polis Youth of opening very the from works all where place A - area Exhibition

where you can learn how to run and how not to run festivals. Youth Polis would be such place. such be would Polis Youth festivals. run to not how and run to how learn can you where

youth tourism and destination branding, through the launch of new festivals. However, there is no such place place such no is there However, festivals. new of launch the through branding, destination and tourism youth

- EXIT festival is facing an increasing need for the development of of development the for need increasing an facing is festival EXIT - production Festival and Event

offices in Youth Polis. Polis. Youth in offices

through their formal and informal education and then stay to work in companies, which would open their branch branch their open would which companies, in work to stay then and education informal and formal their through

–The young in Novi Sad could develop skills through internships in the AV Production Production AV the in internships through skills develop could Sad Novi in young –The Production AV

preparation of documentation for strategic partnerships. strategic for documentation of preparation

for domestic and foreign markets. It is also the place where they would be doing development studies and and studies development doing be would they where place the also is It markets. foreign and domestic for

- A place where young educated people would work on the development of new patents patents new of development the on work would people educated young where place A - Centre D & R

- A place where individual creativity, skill and talent of young people would be developed. developed. be would people young of talent and skill creativity, individual where place A - Hub Creative

holders have to be young people interested the most in the future of the world they live in. in. live they world the of future the in most the interested people young be to have holders

nowadays and have to be open to social, economic, ecological, artistic and other innovations and their their and innovations other and artistic ecological, economic, social, to open be to have and nowadays

fundamental European values - democracy. Democracy and institutions founded on it are facing the crisis crisis the facing are it on founded institutions and Democracy democracy. - values European fundamental

which a completely new form of social organisation for that time emerged. Today, it represents one of the the of one represents it Today, emerged. time that for organisation social of form new completely a which

ord of Greek origin and is related to the political community, city-state in in city-state community, political the to related is and origin Greek of ord w a is Polis – POLIS

scientific, social, entrepreneurial, ecological, and technological creativity. technological and ecological, entrepreneurial, social, scientific,

represented in the Youth Creative Polis, so that creativity in this context is broadly conceived as artistic, artistic, as conceived broadly is context this in creativity that so Polis, Creative Youth the in represented

and exploiting of intellectual property. Most of activities linked to Culture and Creative Industrieswill be be Industrieswill Creative and Culture to linked activities of Most property. intellectual of exploiting and

and have the potential for job creation and achieving of overall wellbeing of the society through generating generating through society the of wellbeing overall of achieving and creation job for potential the have and

- Culture and Creative Industries originate from individual creativity, skills and talent talent and skills creativity, individual from originate Industries Creative and Culture - CREATIVE

long-term development of the city and to design their own future in the city they live in. in. live they city the in future own their design to and city the of development long-term

for young people growing up with new information technologies to give their maximum contribution to a a to contribution maximum their give to technologies information new with up growing people young for

lack of perspective, a focus on the generation approach to the ECoC project aims at providing the opportunity opportunity the providing at aims project ECoC the to approach generation the on focus a perspective, of lack

- bearing in mind a huge unemployment rate among the young generation and corresponding corresponding and generation young the among rate unemployment huge a mind in bearing - YOUTH

YOUTH CREATIVE POLIS CREATIVE YOUTH

CULT 37

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Sad, as well as to establish mechanisms and cooperation that will ensure its growth and development. development. and growth its ensure will that cooperation and mechanisms establish to as well as Sad,

the city. The aim of the project is to promote and bring the urban culture and art closer to all the citizens of Novi Novi of citizens the all to closer art and culture urban the bring and promote to is project the of aim The city. the

ecentralisation of culture and art by placing our activities in different parts of of parts different in activities our placing by art and culture of ecentralisation d promote also will We

blades), street musicians, urban dance forms (Dance hall, vogueing, house, break dance). dance). break house, vogueing, hall, (Dance forms dance urban musicians, street blades),

flash mob, performances) hip hop culture (bboying, MCing, DJing), extreme sports (skateboarding, cycling, roller roller cycling, (skateboarding, sports extreme DJing), MCing, (bboying, culture hop hip performances) mob, flash

of change in the society. This includes: wall painting (, graffiti), interventions in public area (installations, (installations, area public in interventions graffiti), (murals, painting wall includes: This society. the in change of

programme of the Catalyst project support urban culture as a specific form of sub-culture and as a mechanism mechanism a as and sub-culture of form specific a as culture urban support project Catalyst the of programme

in culture and art in Novi Sad connect with other social spheres and their end-users. The activities making the the making activities The end-users. their and spheres social other with connect Sad Novi in art and culture in

eholders eholders stak the which in manner the changing of process the of launching is project this of aim The

‘The Catalyst ‘ Catalyst ‘The

festival network in almost all countries of the given area, as it was planned. planned. was it as area, given the of countries all almost in network festival

This encourages us to believe that by 2021, the entire territory of the South-East Europe could be covered by a a by covered be could Europe South-East the of territory entire the 2021, by that believe to us encourages This

Festival was successfully organised in Romania, in the city of Timisoara proving the success of the concept. concept. the of success the proving Timisoara of city the in Romania, in organised successfully was Festival

in . As early as in 2015, another festival was added to the EXIT Adventure. The Revolution Revolution The Adventure. EXIT the to added was festival another 2015, in as early As Montenegro. in Festival

Sea Dance Dance Sea the with 2014 in off started already project The world. the in destination youth attractive most the as

a concept of festival culture that would position the area of South-East Europe Europe South-East of area the position would that culture festival of concept a is Adventure EXIT The

young people in Serbia and in the region. region. the in and Serbia in people young

music festival - a kind of a phenomenon that is a significant value foundation with powerful messages for for messages powerful with foundation value significant a is that phenomenon a of kind a - festival music

activism of the youth. During those ‘fifteen years of sharing love’, EXIT Festival became much more than a a than more much became Festival EXIT love’, sharing of years ‘fifteen those During youth. the of activism

y festival in the world of such size and importance that emerged from the social social the from emerged that importance and size such of world the in festival y onl the is It

in the world. world. the in

and international public as one of the most powerful brands of Serbia proving to be one of the leading festivals festivals leading the of one be to proving Serbia of brands powerful most the of one as public international and

After a decade and a half of its e its of half a and decade a After xistence, the EXIT Festival has positioned itself in the minds of local local of minds the in itself positioned has Festival EXIT the xistence,

IT ADVENTURE IT EX

Film Festival, and Fashion Talent Incubator will be organised within the Fashion District. Fashion the within organised be will Incubator Talent Fashion and Festival, Film

Competition, Showroom/Pop-up Store, Fashion Connection /European Fashion Crossroads, European Fashion Fashion European Crossroads, Fashion /European Connection Fashion Store, Showroom/Pop-up Competition,

incubator for the development of fashion industry in the city. The Design Week, European Fashion Talent Design Design Talent Fashion European Week, Design The city. the in industry fashion of development the for incubator

the integration into the EU. As the greatest fashion festival at the Balkans, the at festival fashion greatest the As EU. the into integration the will be an an be will Week Fashion Serbia

creating the possibilities for the next generation of fashion and textile designers while Serbia is preparing for for preparing is Serbia while designers textile and fashion of generation next the for possibilities the creating

Fashion District is a long-term project for fostering of economic development and and development economic of fostering for project long-term a is District Fashion - District ashion F

CULT 38 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

Vizier, the signing of the Treaty of Sremski Karlovci etc. will also be organised. be also will etc. Karlovci Sremski of Treaty the of signing the Vizier,

venues within the Fortress, knighthood tournaments, battle re-enactments, sieging of the tent of the Great Great the of tent the of sieging re-enactments, battle tournaments, knighthood Fortress, the within venues

lifestyle and the atmosphere before the battle. In addition to the museum exhibition that will be set at different different at set be will that exhibition museum the to addition In battle. the before atmosphere the and lifestyle

Fortress a series of events and performances will be organised to depict the ambiance, customs, ordinary ordinary customs, ambiance, the depict to organised be will performances and events of series a Fortress

of Novi Sad and all the visitors even once the title is passed to another city. On August 5th, at the Petrovaradin Petrovaradin the at 5th, August On city. another to passed is title the once even visitors the all and Sad Novi of

or Timisoara. In that way, this most significant event in the history of the city will be available to the citizens citizens the to available be will city the of history the in event significant most this way, that In Timisoara. or

battle both in Vojvodina and Serbia (Szenta, Belgrade, Požarevac) to Mohács, Győr, Harkány, Budapest, Vienna Vienna Budapest, Harkány, Győr, Mohács, to Požarevac) Belgrade, (Szenta, Serbia and Vojvodina in both battle

pertaining to the Petrovaradin battle and the Fortress alone to significant sites and museums related to this this to related museums and sites significant to alone Fortress the and battle Petrovaradin the to pertaining

Android application regardless of the part of Europe they come from to Novi Sad 2021, starting from the tour tour the from starting 2021, Sad Novi to from come they Europe of part the of regardless application Android

route by using an an using by route adventure historic own his/her design can year, the of time any at , visitor Each

delegations entered through a different door. door. different a through entered delegations

time allowing equality for all signatories. In order to respect the equality of all signatories each of the four four the of each signatories all of equality the respect to order In signatories. all for equality allowing time

It also has a special place in European diplomacy as the principle of the ‘round table’ was used for the first first the for used was table’ ‘round the of principle the as diplomacy European in place special a has also It

Chapel of Peace was erected to commemorate the venue, which housed the tent in which the Treaty was signed. signed. was Treaty the which in tent the housed which venue, the commemorate to erected was Peace of Chapel

and the . Sremski Karlovci is a town located only a few miles away from the Fortress where the the where Fortress the from away miles few a only located town a is Karlovci Sremski Netherlands. the and

Empire, on the one side, and Austria, , and Venice, on the other side, with mediation of England of mediation with side, other the on Venice, and Poland Russia, Austria, and side, one the on Empire,

Monarchy in the Great Viennese War. The war ended with the signing of the Peace Treaty between the Ottoman Ottoman the between Treaty Peace the of signing the with ended war The War. Viennese Great the in Monarchy

the epoch was the Treaty of Sremski Karlovci from 1699 after the victory of the Imperial army of the Habsburg Habsburg the of army Imperial the of victory the after 1699 from Karlovci Sremski of Treaty the was epoch the

Timisoara, Harkány, Mohács, Szenta and the Treaties of Belgrade and Požarevac. Another important event in in event important Another Požarevac. and Belgrade of Treaties the and Szenta Mohács, Harkány, Timisoara,

waged in the nearby towns and many important events took place there, such as the battles of Slankamen, Slankamen, of battles the as such there, place took events important many and towns nearby the in waged

central battle of thisepoch in the European history. Many other important battles were were battles important other Many history. European the in thisepoch of battle central the was This

Great Vizier Damad Ali Pasha was located. located. was Pasha Ali Damad Vizier Great

battle was waged. The decisive battle was waged on August 5th, 1716 at the Vezirac Hill, where the tent of the the of tent the where Hill, Vezirac the at 1716 5th, August on waged was battle decisive The waged. was battle

to the 20 km long, four-level underground tunnel network and galleries that connect all the sites at which the the which at sites the all connect that galleries and network tunnel underground four-level long, km 20 the to

one can see the bastions and gates and a large military well designed by Ferdinando Luigi Marsili in addition addition in Marsili Luigi Ferdinando by designed well military large a and gates and bastions the see can one

that sparks interest of all visitors with its architectural features, hidden secrets and mythic air. This is where where is This air. mythic and secrets hidden features, architectural its with visitors all of interest sparks that

European and global events. The Petrovaradin Fortress, the venue of the battle is a well preserved fortification fortification preserved well a is battle the of venue the Fortress, Petrovaradin The events. global and European

was filled with events that built our national and European history and had a vital influence on the subsequent subsequent the on influence vital a had and history European and national our built that events with filled was

Turkish War in 1683 and ended with the Treaty of Belgrade in 1739. It It 1739. in Belgrade of Treaty the with ended and 1683 in War Turkish Great the with started epoch This

THE GREAT EPOCH EPOCH GREAT THE

the Danube, under the Petrovaradin rock. rock. Petrovaradin the under Danube, the

Fortress, in the Petrovaradin Trench, Neoplanta, Neusatz, Újvidék, Novi Sad, on the banks of of banks the on Sad, Novi Újvidék, Neusatz, Neoplanta, Trench, Petrovaradin the in Fortress,

generations of Novi Sad dwellers who lived in the lower city, at the of the Petrovaradin Petrovaradin the of foot the at city, lower the in lived who dwellers Sad Novi of generations

of Janika Balaž, the father of the Danube Blues, will keep for eternity the joy and sorrow of of sorrow and joy the eternity for keep will Blues, Danube the of father the Balaž, Janika of

symbolism. This is how the ‘Danube Blues’ was born. The songs of eight tamburitza players players tamburitza eight of songs The born. was Blues’ ‘Danube the how is This symbolism.

sorrow, depression, apathy and indifference. However, yearning for life is stronger than than stronger is life for yearning However, indifference. and apathy depression, sorrow,

raids, destroyed bridges on the Beautiful Blue Danube... blue again, the colour symbolising symbolising colour the again, blue Danube... Blue Beautiful the on bridges destroyed raids,

centuries by history. Here as well life used to bring more suffering and grief than joy. Battles, Battles, joy. than grief and suffering more bring to used life well as Here history. by centuries

human fate and suffering written down on its banks, at the foot of the Petrovaradin rock for for rock Petrovaradin the of foot the at banks, its on down written suffering and fate human

the blues. In the same manner, the Danube, a long and slow river, has been a silent witness of of witness silent a been has river, slow and long a Danube, the manner, same the In blues. the

Mississippi River that was the silent witness of this sorrow was turned into a slow rhythm of of rhythm slow a into turned was sorrow this of witness silent the was that River Mississippi

The father of blues, W.C. Handy, turned his emotions into verses and the slow flow of the the of flow slow the and verses into emotions his turned Handy, W.C. blues, of father The

emotions and to exorcise the ‘blue demons’ of sorrow and depression (blues - blue devils). devils). blue - (blues depression and sorrow of demons’ ‘blue the exorcise to and emotions

as an expression of the need of enslaved people to relieve themselves from the built-up built-up the from themselves relieve to people enslaved of need the of expression an as

century in the valley of the Mississippi River River Mississippi the of valley the in century American blues emerged at the end of the 19 the of end the at emerged blues American

th

THE DANUBE BLUES DANUBE THE

CULT 39

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

using social networks a message of peace, a message of Oleg Nasov will be sent to all European citizens. citizens. European all to sent be will Nasov Oleg of message a peace, of message a networks social using

, which will be devoted to this event. By By event. this to devoted be will which , 1999 Target performance artistic special a during read be will Sad Novi

send messages of peace in closed bottles floating along the Danube and messages from the bottles that reach reach that bottles the from messages and Danube the along floating bottles closed in peace of messages send

with the cities of the Danube region and with the use of social networks. The citizens of European cities will will cities European of citizens The networks. social of use the with and region Danube the of cities the with

Bridge just because he was in the wrong place at the wrong time. This action will be organised in cooperation cooperation in organised be will action This time. wrong the at place wrong the in was he because just Bridge

Message in the Bottle to remember a young man, Oleg Nasov, who died during the NATO bombing of the Varadin Varadin the of bombing NATO the during died who Nasov, Oleg man, young a remember to Bottle the in Message

bridges that were the victims of human misunderstanding. On April 1st, 2021, we will organise an event titled titled event an organise will we 2021, 1st, April On misunderstanding. human of victims the were that bridges

still in use, the most beautiful bridge, the Chain Bridge in Budapest and all three bridges in Novi Sad, the last last the Sad, Novi in bridges three all and Budapest in Bridge Chain the bridge, beautiful most the use, in still

smallest and the biggest bridge on the Danube, the Steinere Brücke in , the oldest bridge which is is which bridge oldest the Regensburg, in Brücke Steinere the Danube, the on bridge biggest the and smallest

the remains of the oldest bridge on the Danube, Trajan’s Bridge, the newest bridge, constructed in 2021, the the 2021, in constructed bridge, newest the Bridge, Trajan’s Danube, the on bridge oldest the of remains the

and cooperation on their bridges. This will be a symbolic action, taking place on the following venues: venues: following the on place taking action, symbolic a be will This bridges. their on cooperation and friendship

video messages of of messages video record will through flows Danube that countries the from coming people oung Y

- In memory of Oleg Nasov Oleg of memory In - BOTTLE THE IN MASSAGE

garages etc., but also in gallery spaces in the city. We will let them tell their own stories. stories. own their tell them let will We city. the in spaces gallery in also but etc., garages

such as areas under bridges, where you can see wallpapers of destroyed bridges in Novi Sad, on walls of public public of walls on Sad, Novi in bridges destroyed of wallpapers see can you where bridges, under areas as such

hibitions of photographs ffrom artists from Europe and Serbia in open spaces spaces open in Serbia and Europe from artists ffrom photographs of hibitions ex organise will e W

people on bridges as we can since bridges without people are useless and people without bridges are lonely. lonely. are bridges without people and useless are people without bridges since can we as bridges on people

the bridge, bridges can be big, small, wooden, stone etc. We want to collect as many stories about bridges and and bridges about stories many as collect to want We etc. stone wooden, small, big, be can bridges bridge, the

of other people through the symbolism of bridges. Friendships are made on bridges, people go to EXIT across across EXIT to go people bridges, on made are Friendships bridges. of symbolism the through people other of

archetype of bridges. They still have the need to tell these tales, they want to be heard but also to hear the tales tales the hear to also but heard be to want they tales, these tell to need the have still They bridges. of archetype

their bridges torn down and strong emotions accompanying it, the citizens of Novi Sad built in their minds the the minds their in built Sad Novi of citizens the it, accompanying emotions strong and down torn bridges their

mostly tell sad stories of its bridges in the recent history. After living through a painful experience of having having of experience painful a through living After history. recent the in bridges its of stories sad tell mostly

witnesses of significant events in human history and they can tell interesting tales. Unfortunately, Novi Sad can can Sad Novi Unfortunately, tales. interesting tell can they and history human in events significant of witnesses

e to be respected, loved and protected. The bridges remember. They are silent silent are They remember. bridges The protected. and loved respected, be to e hav bridges The

). ). nostalgia and bridge words, the of consists Bridgestalgia (

DGESTALGIA BRI

as a bridge between people’. between bridge a as

in Novi Sad. This will include plenty artistic performances, exhibitions, activities revolving around the the around revolving activities exhibitions, performances, artistic plenty include will This Sad. Novi in ‘culture ‘culture

and visitors from all over Europe could meet. In that year, we will organise more activities pertaining to bridges bridges to pertaining activities more organise will we year, that In meet. could Europe over all from visitors and

visitors from all over Europe about the cult of the bridges and that the bridges can be the venue where artists artists where venue the be can bridges the that and bridges the of cult the about Europe over all from visitors

second millennium and knows the significance of bridges, we now wish to celebrate bridges. We wish to remind remind to wish We bridges. celebrate to wish now we bridges, of significance the knows and millennium second

As a town that has experienced and survived the last destruction of bridges in Europe at the end of the the of end the at Europe in bridges of destruction last the survived and experienced has that town a As

m long and the longest is 4,032 m long. The total length of bridges on the Danube is 90 km. km. 90 is Danube the on bridges of length total The long. m 4,032 is longest the and long m

making the Danube region the largest European region. The Danube has 342 bridges. The smallest bridge is 25 25 is bridge smallest The bridges. 342 has Danube The region. European largest the region Danube the making

connecting peoples and cultures from these countries in one integral unit unit integral one in countries these from cultures and peoples connecting bridge the is Danube the Today,

is 2,850 km long and passes through 10 countries. It was often a natural border between empires and states. states. and empires between border natural a often was It countries. 10 through passes and long km 2,850 is

s the largest European River, 2850 km long and passes through 10 countries. River that that River countries. 10 through passes and long km 2850 River, European largest the s i Danube The

significance, to show them in all their grandeur, beauty and significance they have to us. us. to have they significance and beauty grandeur, their all in them show to significance,

‘the bridges of cooperation’. That is the reason why we want to remind ourselves and everyone else about their their about else everyone and ourselves remind to want we why reason the is That cooperation’. of bridges ‘the

values, the bridges also have a symbolic meaning as they connect people, such as the ‘bridges of friendship’ and and friendship’ of ‘bridges the as such people, connect they as meaning symbolic a have also bridges the values,

built bridges and when they wanted to separate themselves, they burned them. In addition to their practical practical their to addition In them. burned they themselves, separate to wanted they when and bridges built

always been the channels and the barriers of communication. When men wanted to remove the barriers, they they barriers, the remove to wanted men When communication. of barriers the and channels the been always

and they came into being out of the man’s desire to conquer space, to move and communicate. The rivers have have rivers The communicate. and move to space, conquer to desire man’s the of out being into came they and

Bridges represent one of the most important man’ important most the of one represent Bridges s architectural and civilisational accomplishments accomplishments civilisational and architectural s

‘BRIDGES ACROSS THE BRIDGE’ THE ACROSS ‘BRIDGES

CULT 40 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

that will enable them to join this artistic caravan. caravan. artistic this join to them enable will that

flatland. In addition, the participants of the Danube Bicycle Route (Euro Velo 6, Donauradweg) will have a route route a have will Donauradweg) 6, Velo (Euro Route Bicycle Danube the of participants the addition, In flatland.

join the adventure through the canal systems, to see some of the events and experience the beauty of Vojvodina Vojvodina of beauty the experience and events the of some see to systems, canal the through adventure the join

the world, which starts from in Germany, passes through Novi Sad and finishes at the Black Sea, to to Sea, Black the at finishes and Sad Novi through passes Germany, in Ingolstadt from starts which world, the

the longest regatta in in regatta longest the Regatta, International Tourist Danube traditional the of participants the for opportunity

adventure will result in a lot of small ‘bridges’ that will connect people and places even after 2021. This will be an an be will This 2021. after even places and people connect will that ‘bridges’ small of lot a in result will adventure

and enjoy the traditional music. We are certain that they will talk about it when they return home and that this this that and home return they when it about talk will they that certain are We music. traditional the enjoy and

the Vojvodina plain, to experience the life in villages and farmhouses in Vojvodina, to try the traditional cuisine cuisine traditional the try to Vojvodina, in farmhouses and villages in life the experience to plain, Vojvodina the

the opportunity to feel the spirit and the hospitality of the people, to enjoy the peace and natural beauties of of beauties natural and peace the enjoy to people, the of hospitality the and spirit the feel to opportunity the

region, to show the European art in the smallest villages and farmhouses in Vojvodina. European artists will have have will artists European Vojvodina. in farmhouses and villages smallest the in art European the show to region,

in Vojvodina. During July, we will allow the European artists to showcase their talents to a wider public in the the in public wider a to talents their showcase to artists European the allow will we July, During Vojvodina. in

in the total length of 960 km, 600 km of which are navigable waterways that pass through 80 cities and villages villages and cities 80 through pass that waterways navigable are which of km 600 km, 960 of length total the in

exceptionally interesting adventure will happen on the canals of the Danube-Tisa-Danube system that stretches stretches that system Danube-Tisa-Danube the of canals the on happen will adventure interesting exceptionally

artists and other artistic concepts will have the opportunity to showcase their talents in the Ship’s Log. An An Log. Ship’s the in talents their showcase to opportunity the have will concepts artistic other and artists

Professional and amateur theatre troupes, young pop, rock and alternative bands, dancing troupes, multimedia multimedia troupes, dancing bands, alternative and rock pop, young troupes, theatre amateur and Professional

on the Danube and to make this river the bridge that connects the European artists with the European public. public. European the with artists European the connects that bridge the river this make to and Danube the on

public on the bank. With the Culture Ship, we wish to revive the communication between the European cities cities European the between communication the revive to wish we Ship, Culture the With bank. the on public

el by by ship and perform plays, concerts and different artistic performances for the the for performances artistic different and concerts plays, perform and ship by by el trav will We

artists through an open call during 2020. during call open an through artists

2021. The agenda of the Danube adventure, the Ship’s Log 2021, will be written by the domestic and international international and domestic the by written be will 2021, Log Ship’s the adventure, Danube the of agenda The 2021.

er and the Danube-Tisa-Danube Canal system will be the culture waterway for Europe in in Europe for waterway culture the be will system Canal Danube-Tisa-Danube the and er Riv Danube The

THE CULTURE SHIP SHIP CULTURE THE

CULT 41

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

new about people and culture of this region. region. this of culture and people about new

time, , to be informed in advance and know everything necessary in order to have a good time and discover something something discover and time good a have to order in necessary everything know and advance in informed be to , time,

le to personalise their tour via a mobile application, based on their interests and free free and interests their on based application, mobile a via tour their personalise to le ab be also will Visitors

healthy food is an integral part of the Novi Sad 2021 Ethno-tour. Ethno-tour. 2021 Sad Novi the of part integral an is food healthy

healthy food for village tourism as well as the participation of visitors in agricultural jobs related to production of of production to related jobs agricultural in visitors of participation the as well as tourism village for food healthy

see the events related to everyday life of farmers, such as hay-mowing, fishing or carriage riding. The production of of production The riding. carriage or fishing hay-mowing, as such farmers, of life everyday to related events the see

it comes to authentic ambience, nature and the opportunity for an active holiday. Visitors have the opportunity to to opportunity the have Visitors holiday. active an for opportunity the and nature ambience, authentic to comes it

already provide significant capacities for tourists when when tourists for capacities significant provide already ethno-houses and armhouses f tourism, Village

people, mostly farmers. farmers. mostly people,

artworks by self-taught artists, with great attention to detail, lively colours, folklore motifs and the life of common common of life the and motifs folklore colours, lively detail, to attention great with artists, self-taught by artworks

century and is quite prominent in Vojvodina. It represents represents It Vojvodina. in prominent quite is and century 20 the of art of segment specific a is art Naïve

th

their origin. origin. their

diversity. These events showcase customs, folklore and ethnic art and are visited by all the citizens regardless of of regardless citizens the all by visited are and art ethnic and folklore customs, showcase events These diversity.

ic communities living in Vojvodina represent a unique example of nurturing nurturing of example unique a represent Vojvodina in living communities ic ethn all of events Cultural

people who inhabit this area. area. this inhabit who people

based on the church and pagan beliefs of of beliefs pagan and church the on based mythology, national with connected is events of part significant A

traditional pig slaughter, hay-mowing etc. etc. hay-mowing slaughter, pig traditional

customs regarding the preparation of food follow the changing of the seasons and jobs on farms such as the harvest, harvest, the as such farms on jobs and seasons the of changing the follow food of preparation the regarding customs

can be felt and experienced through the diversity in its national cuisines. Hungarian, Slovak, Serbian and other other and Serbian Slovak, Hungarian, cuisines. national its in diversity the through experienced and felt be can

nowned as a region with great dining tradition. The wealth of diversity in Vojvodina Vojvodina in diversity of wealth The tradition. dining great with region a as nowned well-re is Vojvodina

has managed to preserve the memories of the traditional lifestyle in all its beauty. beauty. its all in lifestyle traditional the of memories the preserve to managed has

he modernisation is an essential precondition to the economic development, Vojvodina Vojvodina development, economic the to precondition essential an is modernisation he t though Even

anthropological laboratory in which the visitor can experience the customs tied to the everyday life in a village. village. a in life everyday the to tied customs the experience can visitor the which in laboratory anthropological

traditions of all ethnicities living in this fertile plain. Vojvodina is a unique living ethnological museum and an an and museum ethnological living unique a is Vojvodina plain. fertile this in living ethnicities all of traditions

vents are organised annually in Vojvodina, mostly pertaining to the fostering of of fostering the to pertaining mostly Vojvodina, in annually organised are vents e 1,400 than More

NO-TOUR NO-TOUR ETH

customs, folk art, gastronomic specialities, and natural beauties. beauties. natural and specialities, gastronomic art, folk customs,

all its citizens and visitors, offering all its treasures be it foremost the people, but also the the also but people, the foremost it be treasures its all offering visitors, and citizens its all

enterprising and hospitable. And indeed, Vojvodina opens itself as the palm of a hand to to hand a of palm the as itself opens Vojvodina indeed, And hospitable. and enterprising

their will, they have remained true to themselves, just as they remain today – tolerant, tolerant, – today remain they as just themselves, to true remained have they will, their

fate for centuries. In spite of events the history imposed on the citizens of Vojvodina without without Vojvodina of citizens the on imposed history the events of spite In centuries. for fate

that permeate it and give home to 23 ethnic communities who have been sharing the same same the sharing been have who communities ethnic 23 to home give and it permeate that

other palm, Vojvodina also has the life lines. For Vojvodina, these are the rivers and canals canals and rivers the are these Vojvodina, For lines. life the has also Vojvodina palm, other

flat ‘as the palm of the hand’, while the open palm is an expression of welcome. Just as any any as Just welcome. of expression an is palm open the while hand’, the of palm the ‘as flat

When describing flatness people in Vojvodina have the habit of saying that something is as as is something that saying of habit the have Vojvodina in people flatness describing When

VOJVODINA ON THE PALM OF A HAND HAND A OF PALM THE ON VOJVODINA

CULT 42 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

neglecting them in the process. process. the in them neglecting

By listening to children, we will learn to listen to those who are not blinded by things we hold great, often times times often great, hold we things by blinded not are who those to listen to learn will we children, to listening By

not clear to themselves either, but they are very good at telling what they do not like about the world of grown-ups. grown-ups. of world the about like not do they what telling at good very are they but either, themselves to clear not

and talk about who and what they would scare away with scarecrows. Children have a world of their own, sometimes sometimes own, their of world a have Children scarecrows. with away scare would they what and who about talk and

, will take part in the 23 the in part take will , Strašijada called workshop the attend who kids colony, this to addition In Colony Colony

rd

and demeaning to human existence and dignity. dignity. and existence human to demeaning and

we cannot cure due to high drug prices and other scarecrows who will scare away everything we define as uncultured uncultured as define we everything away scare will who scarecrows other and prices drug high to due cure cannot we

scarecrows for corrupt politicians, for polluters, for nationalists, for greedy bankers, for warmongers, for illnesses illnesses for warmongers, for bankers, greedy for nationalists, for polluters, for politicians, corrupt for scarecrows

context depending on the topic. Scarecrows for media that promote trash for the purpose of commercialisation, commercialisation, of purpose the for trash promote that media for Scarecrows topic. the on depending context

natural and recycled materials, the students of the and all who wish to participate will provide provide will participate to wish who all and Sad Novi of University the of students the materials, recycled and natural

honesty, solidarity etc. While the artists make scarecrows in both the traditional and unconventional way by using using by way unconventional and traditional the both in scarecrows make artists the While etc. solidarity honesty,

the constant efforts to improve the everyday life, primarily in accordance with ethnical indicators such as dignity, dignity, as such indicators ethnical with accordance in primarily life, everyday the improve to efforts constant the

that keeps the birds away and safeguards the efforts of the farmers into other spheres of life. Culture represents represents Culture life. of spheres other into farmers the of efforts the safeguards and away birds the keeps that

Scarecrows’ aims to introduce the global symbol of the scarecrow as something something as scarecrow the of symbol global the introduce to aims Scarecrows’ ‘ entitled Colony Art The

ART COLONY ‘SCARECROWS’- MULTIDISCIPLINARY CREATIVE WORKSHOP WORKSHOP CREATIVE MULTIDISCIPLINARY ‘SCARECROWS’- COLONY ART

Prize winners. winners. Prize

peace, November - philosophical encounters - peace between power and wisdom, December - Nobel Peace Peace Nobel - December wisdom, and power between peace - encounters philosophical - November peace,

chance, August - kids create for peace, September - dance for peace, October - religious encounters - spiritual spiritual - encounters religious - October peace, for dance - September peace, for create kids - August chance,

May - new media - peace on the web, June - Photography – an image of peace, July - music festival - give peace a a peace give - festival music - July peace, of image an – Photography - June web, the on peace - media new - May

- we build for peace, March - comic books and design, lines for peace, April - literature, a message for peace, peace, for message a literature, - April peace, for lines design, and books comic - March peace, for build we -

January - poets, a verse for peace, February - architecture and urban planning in the service of peace peace of service the in planning urban and architecture - February peace, for verse a poets, - January

from all over Europe and artists form Novi Sad to jointly make artwork, to discuss art, to dance and play music. music. play and dance to art, discuss to artwork, make jointly to Sad Novi form artists and Europe over all from

during the title year, the idea of peace will gather artists, children, young people and adults adults and people young children, artists, gather will peace of idea the year, title the during month Each

white dove with an olive branch. olive an with dove white a but dragon, three-legged a or wolf

and tolerance among people, in correspondence with the symbols of the city, which do not include an eagle, lion, lion, eagle, an include not do which city, the of symbols the with correspondence in people, among tolerance and

principle. The doors of Novi Sad are open and everyone is invited to provide their creative contribution to peace peace to contribution creative their provide to invited is everyone and open are Sad Novi of doors The principle.

culture and citizens who wish to make a better tomorrow for Europe and the world based on this civilisational civilisational this on based world the and Europe for tomorrow better a make to wish who citizens and culture

should be the motivating idea for all creative artists form Novi Sad, the region and Europe, the institutions of of institutions the Europe, and region the Sad, Novi form artists creative all for idea motivating the be should

This project aims at putting Novi Sad on the map of Europe, and branding it as a city of peace. Peace Peace peace. of city a as it branding and Europe, of map the on Sad Novi putting at aims project This

MAN, ART AND PEACE AND ART MAN,

tour will be a unique experience in creating a clearer image about the unique European spiritual tradition. tradition. spiritual European unique the about image clearer a creating in experience unique a be will tour

Jesuites, and Hussites etc. The remains of these monasteries and traces of their presence exist today and their their and today exist presence their of traces and monasteries these of remains The etc. Hussites and Jesuites,

Fruška Gora have been settled by the monk orders from all over Europe, such as the Cistercians, Franciscans, Franciscans, Cistercians, the as such Europe, over all from orders monk the by settled been have Gora Fruška

Orthodox religious tradition, see medieval church art and the everyday life in the monasteries. The slopes of of slopes The monasteries. the in life everyday the and art church medieval see tradition, religious Orthodox

The monasteries of Frušk of monasteries The a Gora are great cultural wealth. Here you can experience the spirit of the the of spirit the experience can you Here wealth. cultural great are Gora a

AREA 21 and enrich the everyday life of citizens after the passing of the title to another city. city. another to title the of passing the after citizens of life everyday the enrich and 21 AREA

will enable the domestic and foreign citizens to experience everything Novi Sad 2021 will have to offer in the the in offer to have will 2021 Sad Novi everything experience to citizens foreign and domestic the enable will

sports centres, resorts, village tourism and a rich ethnological heritage, combined in a unique whole. This whole whole This whole. unique a in combined heritage, ethnological rich a and tourism village resorts, centres, sports

Fruška Gora with the largest population of songbirds in Europe, religious objects, archaeological sites, lakes, lakes, sites, archaeological objects, religious Europe, in songbirds of population largest the with Gora Fruška

venues and institutions. All this will provide the visitors with the opportunity to experience natural wealth of of wealth natural experience to opportunity the with visitors the provide will this All institutions. and venues

incredible history dating back to the period of ancient . This topic will network a lot of different contents, contents, different of lot a network will topic This Rome. ancient of period the to back dating history incredible

addition to rich flora and fauna, visitors will have the opportunity to see the historical and religious venues with with venues religious and historical the see to opportunity the have will visitors fauna, and flora rich to addition

This topic will offer a tour with multitude of contents in the natural surroundings of Fruška Gora. In In Gora. Fruška of surroundings natural the in contents of multitude with tour a offer will topic This

NA-TOUR

CULT 43

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

institutions and non-governmental sector, related to each of the themes. the of each to related sector, non-governmental and institutions

programme director has established three thematic groups that included artists, representatives of the the of representatives artists, included that groups thematic three established has director programme

and writers have worked for a year. During the drafting process of the application’s programme section, the the section, programme application’s the of process drafting the During year. a for worked have writers and

in which approximately 50 representatives of the arts scene, NGOs, cultural institutions, university workers workers university institutions, cultural NGOs, scene, arts the of representatives 50 approximately which in

the candidacy preparation process, the Organising Committee has established nine thematic working groups groups working thematic nine established has Committee Organising the process, preparation candidacy the

cultural institutions such as museum curators, writers and representatives of independent arts scene. During During scene. arts independent of representatives and writers curators, museum as such institutions cultural

Committee and the Programme Council activities have involved representatives of the most important important most the of representatives involved have activities Council Programme the and Committee

a significant part of Novi Sad arts scene has been engaged in the process in various ways. The Organising Organising The ways. various in process the in engaged been has scene arts Sad Novi of part significant a

s candidacy process for the ECoC has lasted for four years now, and during that period, period, that during and now, years four for lasted has ECoC the for process candidacy s city’ The

is envisaged and specify the type of exchanges in question. in exchanges of type the specify and envisaged is

some local artists and cultural organisations with which cooperation cooperation which with organisations cultural and artists local some

cultural programme? Please give some concrete examples and name name and examples concrete some give Please programme? cultural

cultural organisations in the conception and implementation of the the of implementation and conception the in organisations cultural

How has the city involved, or how does it plan to involve, local artists and and artists local involve, to plan it does how or involved, city the has How

artistic creation in its broadest sense. sense. broadest its in creation artistic

experiment leading to redefining of values and yearning towards creating an innovative form of unity based on on based unity of form innovative an creating towards yearning and values of redefining to leading experiment

That is why it will be renamed to Youth Polis, a venue for a great artistic, social, entrepreneurial and technological technological and entrepreneurial social, artistic, great a for venue a Polis, Youth to renamed be will it why is That

representatives of the self-grown creative industry, companies such as Manual and now the EXIT Foundation. Foundation. EXIT the now and Manual as such companies industry, creative self-grown the of representatives

completely ruined. China Town, former bolt producing factory did not have the same fate thanks to artists, artists, to thanks fate same the have not did factory producing bolt former Town, China ruined. completely

rich industrial heritage. There is a multitude of deserted facilities, some of them them of some facilities, deserted of multitude a is There heritage. industrial rich a has Sad Novi

dynamics, antagonism and freedom of expression. expression. of freedom and antagonism dynamics,

the Academy of Arts, conceptual and experimental artists will bring a breath of modern air, characterised by by characterised air, modern of breath a bring will artists experimental and conceptual Arts, of Academy the

the beauty and the spirit of the time will be an open stage where artists and creative individuals, students of of students individuals, creative and artists where stage open an be will time the of spirit the and beauty the

artistic forms and expressions. The Petrovaradin Fortress and the Suburbium, baroque buildings which maintain maintain which buildings baroque Suburbium, the and Fortress Petrovaradin The expressions. and forms artistic

the places where the majority of activities will take place with activities combining traditional art with new new with art traditional combining activities with place take will activities of majority the where places the

National Theatre, Museum of Contemporary Art, Synagogue, religious venues etc. At the same time, these are are these time, same the At etc. venues religious Synagogue, Art, Contemporary of Museum Theatre, National

including all the major cultural institutions such as the Museum of Novi Sad, , Serbian Serbian Srpska, Matica of Gallery Sad, Novi of Museum the as such institutions cultural major the all including

the whole of Vojvodina. The is a good example of a well-preserved cultural and historic heritage site site heritage historic and cultural well-preserved a of example good a is town old The Vojvodina. of whole the

heritage institutions, industrial heritage venues, neighbouring boroughs and partner municipalities as well as as well as municipalities partner and boroughs neighbouring venues, heritage industrial institutions, heritage

vi Sad 2021 will include all urban areas equally: the old town, most significant cultural and historic historic and cultural significant most town, old the equally: areas urban all include will 2021 Sad vi No

expressions?

traditional art forms with new, innovative and experimental cultural cultural experimental and innovative new, with forms art traditional

How will the cultural programme combine local cultural heritage and and heritage cultural local combine programme cultural the will How

CULT 44 CULTURAL AND ARTISTIC CONTENT ARTISTIC AND CULTURAL TOUR

June 1st, 2015. Around 100 project proposals were received, and some of them were mentioned in this Application. this in mentioned were them of some and received, were proposals project 100 Around 2015. 1st, June

The Call for Project Proposals was open to all institutions, artists, NGOs, legal and natural persons until until persons natural and legal NGOs, artists, institutions, all to open was Proposals Project for Call The Proposals.

Open Call for Project Project for Call Open an published Committee Organising the 2015, of May in that is thing important most The

{ Theatre Director, Ujvideki Szinhaz } Szinhaz Ujvideki Director, Theatre {

Valentin Vencel Valentin

Art Festival of the Danube Region } Region Danube the of Festival Art

{ Danube Dialogues, Contemporary Contemporary Dialogues, Danube {

a Latinović a Vesn

{ Architect } Architect {

v Dević v Vojisla

{ Painter, Visual Arts Circle } Circle Arts Visual Painter, {

lav Popržan lav Boris

} Club Directors Art Designer, {

lav Radošević lav Branis

NGO CERKIN } CERKIN NGO

{ Producer, Art Eko Market } Market Eko Art Producer, { { Jazz pianist, Radio Novi Sad } Sad Novi Radio pianist, Jazz {

{ Documentarian, an activist of the the of activist an Documentarian, {

Dušan Vuković Dušan andar Dujin andar Aleks

av Farkaš av Mirosl

{ NGO Vogram } Vogram NGO {

{ Pianist } Pianist {

NGO Belafons } Belafons NGO

Vesnić Borislav

Rita Kinka Rita

{ Documentarian and publicist, and Documentarian {

vač Ko Karolj { The Manual co. } co. Manual The {

the Music Youth of Novi Sad } Sad Novi of Youth Music the

a Žarin a Siniš

Faculty of Philosophy in Novi Sad } Sad Novi in Philosophy of Faculty { President of President {

adulović R n Mila Cluster of Vojvodina } Vojvodina of Cluster { History Department, History {

oris Stojkovski, PhD Stojkovski, oris B { Creative Industries Creative {

Serbian National Theatre } Theatre National Serbian

ana Kalezić ana Tatj

{ Novi Sad City Museum } Museum City Sad Novi { the in Director Drama and Editor {

niša Jokić, M.Sc Jokić, niša Si Milosavljević Aleksandar { EIPIX Creative Worlds } Worlds Creative EIPIX {

ol Zar Igor

the Academy of Arts in Novi Sad } Sad Novi in Arts of Academy the { Novi Sad City Museum } Museum City Sad Novi {

š Ozer, PhD Ozer, š Agne { EXIT Festival } Festival EXIT { of Dean and Guitarist {

ilenković M Namanja ajišnik Kr Zoran

HERITAGE GROUP: HERITAGE

CULTURAL & HISTORICAL HISTORICAL & CULTURAL GROUP: INDUSTRIES CREATIVE GROUP: ART FINE

CULT 45

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

closer to the citizens. The realization of the Novi Sad 2021 programme will not demand any capital investment investment capital any demand not will programme 2021 Sad Novi the of realization The citizens. the to closer

interactive relation between the artists and the visitors. As such, they will be the place where the culture comes comes culture the where place the be will they such, As visitors. the and artists the between relation interactive

facilities will be the venues for encounters, socializing, education, performances, creating new values and an an and values new creating performances, education, socializing, encounters, for venues the be will facilities

improvements, renovations and adaptations of infrastructure facilities intended for culture. The infrastructure infrastructure The culture. for intended facilities infrastructure of adaptations and renovations improvements,

The implementation of the programme and the project can only be possible through small small through possible be only can project the and programme the of implementation The

and develop the city’s cultural infrastructure. cultural city’s the develop and

Explain briefly how the European Capital of Culture will make use of of use make will Culture of Capital European the how briefly Explain

the following questions: following the

and viable infrastructure to host the title. To do that, please answer answer please that, do To title. the host to infrastructure viable and

Please confirm and evidence that your city has or will have adequate adequate have will or has city your that evidence and confirm Please

politically engaged nor is it chosen on the grounds of political affiliation. affiliation. political of grounds the on chosen it is nor engaged politically

the activities of the City Department for Culture. The team in charge of the affairs around the candidacy is not not is candidacy the around affairs the of charge in team The Culture. for Department City the of activities the

ECoC in his press and public statements and provides both support and finances for the candidacy team through through team candidacy the for finances and support both provides and statements public and press his in ECoC

or of Novi Sad, Mr Miloš Vučević, is constantly supporting the City’s candidacy for the the for candidacy City’s the supporting constantly is Vučević, Miloš Mr Sad, Novi of or May current The

significance at the local, regional and national level. level. national and regional local, the at significance

of Culture. All of them extend their unreserved support to the City’s candidacy for the ECoC, highlighting its its highlighting ECoC, the for candidacy City’s the to support unreserved their extend them of All Culture. of

Minister for Culture, Provincial Secretary for Culture, of Novi Sad and a member of City Council in charge charge in Council City of member a and Sad Novi of Mayor Culture, for Secretary Provincial Culture, for Minister

members of the Organising Committee. Namely, members of the OC included, among others, the national national the others, among included, OC the of members Namely, Committee. Organising the of members

vernment, both the opposition and the ruling party representatives were were representatives party ruling the and opposition the both vernment, go in change the After

future of the project. project. the of future

the candidacy and took an active role in the activities regarding the candidacy, which was encouraging for the the for encouraging was which candidacy, the regarding activities the in role active an took and candidacy the

previous one halted since much like the former City authorities, the new authorities wholeheartedly supported supported wholeheartedly authorities new the authorities, City former the like much since halted one previous

activities resumed shortly after that with a slightly changed team. Nevertheless, a new team set off where the the where off set team new a Nevertheless, team. changed slightly a with that after shortly resumed activities

the Serbian Progressive Party took power in the City, there was a short period of stagnation. However, the the However, stagnation. of period short a was there City, the in power took Party Progressive Serbian the

pertaining to the candidacy were completed. After the change of government, once the coalition around around coalition the once government, of change the After completed. were candidacy the to pertaining

the ruling coalition was concentrated around the Democratic Party. During that period, numerous activities activities numerous period, that During Party. Democratic the around concentrated was coalition ruling the

vi Sad passed the Decision to become a candidate for the ECoC 2020, 2020, ECoC the for candidate a become to Decision the passed Sad vi No of Assembly City the When

local, regional and national public authorities. public national and regional local,

political support and a sustainable commitment from the relevant relevant the from commitment sustainable a and support political Please confirm and supply evidence that you have broad and strong strong and broad have you that evidence supply and confirm Please

IV DELIVER

CAPACITY TO

CULT 46 CAPACITY TO DELIVER TO CAPACITY TOUR

Novi Sad and completed in cooperation with PUC ‘Informatika’. ‘Informatika’. PUC with cooperation in completed and Sad Novi

Heritage’ which led to the digitisation of the complete cultural heritage of Novi Sad, was funded by the City of of City the by funded was Sad, Novi of heritage cultural complete the of digitisation the to led which Heritage’

for participation and a realistic estimate for investments in infrastructure. The project ‘Digitisation of Cultural Cultural of ‘Digitisation project The infrastructure. in investments for estimate realistic a and participation for

e used the Du Cross method to valorise different facilities with the aim of analyzing the potentials potentials the analyzing of aim the with facilities different valorise to method Cross Du the used e W

as natural heritage. natural as

TOURs will include wineries, wine routes, cultural and historical sites and important persons in culture as well well as culture in persons important and sites historical and cultural routes, wine wineries, include will TOURs

‘pockets’ of the city for all citizens and tourists who want to see how culture lives in Novi Sad and AREA 21. CULT CULT 21. AREA and Sad Novi in lives culture how see to want who tourists and citizens all for city the of ‘pockets’

intention is to show through infrastructure facilities that we have planned to put into use the hidden places and and places hidden the use into put to planned have we that facilities infrastructure through show to is intention

and tourists opportunities to visit the city of Novi Sad and the whole AREA 21 trought modern technology. Our Our technology. modern trought 21 AREA whole the and Sad Novi of city the visit to opportunities tourists and

ting and renovated infrastructure facilities and to provide for citizens citizens for provide to and facilities infrastructure renovated and ting exis all in totems put to is idea Our

interculturality. interculturality.

with the aim of bringing culture closer to the folklore of national minorities, with respect to the principle of of principle the to respect with minorities, national of folklore the to closer culture bringing of aim the with

enovating infrastructure facilities (libraries, amateur theatres etc.) etc.) theatres amateur (libraries, facilities infrastructure enovating r on put be would focus Special

through performances, gatherings, discussions etc. etc. discussions gatherings, performances, through

yet renowned artist could create, where they could educate themselves and bring culture closer to the citizens, citizens, the to closer culture bring and themselves educate could they where create, could artist renowned yet

mountain diva amidst the Pannonian Plain, smaller non-commercial facilities owned by the city where the not not the where city the by owned facilities non-commercial smaller Plain, Pannonian the amidst diva mountain

could socialize amongst themselves and the tourists, where they could create but also enjoy the magic of this this of magic the enjoy also but create could they where tourists, the and themselves amongst socialize could

the citizens-to-citizens principle, art colonies with boarding at Fruška Gora where the alternative artists artists alternative the where Gora Fruška at boarding with colonies art principle, citizens-to-citizens the

use the interactive approach to present their skills as well as traditional values in a modern way by employing employing by way modern a in values traditional as well as skills their present to approach interactive the use

Squares and parks (culture in the open) where marginalized groups, such as citizens and amateur artists, could could artists, amateur and citizens as such groups, marginalized where open) the in (culture parks and Squares

purposes we envisaged the restoration of the following venues all over Novi Sad and the entire AREA 21: 21: AREA entire the and Sad Novi over all venues following the of restoration the envisaged we purposes

facilities as hot spots i.e. check-points for the year-round cultural voyage through the AREA 21. For these these For 21. AREA the through voyage cultural year-round the for check-points i.e. spots hot as facilities

T TOUR of the City of Novi Sad and AREA 21 foresees minor infrastructure infrastructure minor foresees 21 AREA and Sad Novi of City the of TOUR T CUL the of part Another

and numerous art colonies. colonies. art numerous and

Vrdnik, and Fruška Gora through renovation of cultural centres, supporting independent and amateur artists artists amateur and independent supporting centres, cultural of renovation through Gora Fruška and Vrdnik,

This project involves the empowerment in the sense of culture in the surroundings of Novi Sad, Irig, Beočin, Beočin, Irig, Sad, Novi of surroundings the in culture of sense the in empowerment the involves project This

a tour by himself/herself. Thanks to new digital technologies and devices, the programme will be interactive. interactive. be will programme the devices, and technologies digital new to Thanks himself/herself. by tour a

project primarily involves the interaction of visitors, because everyone will have a chance to create create to chance a have will everyone because visitors, of interaction the involves primarily project This

even with winning this prestigious award. prestigious this winning with even

participation of citizens... a new way of life. All these are only parts of the journey that actually never stops, not not stops, never actually that journey the of parts only are these All life. of way new a citizens... of participation

inter-regional cooperation, fostering intercultural dialogue, decentralisation of culture, developing cultural cultural developing culture, of decentralisation dialogue, intercultural fostering cooperation, inter-regional

reconstruction of old, and opening of new spaces for culture, development of international, inter-sectoral and and inter-sectoral international, of development culture, for spaces new of opening and old, of reconstruction

leads us to the reconsideration of contemporary identity of AREA 21, revitalisation of cultural heritage, heritage, cultural of revitalisation 21, AREA of identity contemporary of reconsideration the to us leads

Tour AREA 21, this trip to a new six-year journey to the title of the European Capital of Culture Culture of Capital European the of title the to journey six-year new a to trip this 21, AREA Tour Cult

cultural events, which are on 365 days with necessary investments in infrastructure. infrastructure. in investments necessary with days 365 on are which events, cultural

fact that we want the entire AREA 21 to be a CULT TOUR, it is our desire to integrate the entire region with with region entire the integrate to desire our is it TOUR, CULT a be to 21 AREA entire the want we that fact

indie cultural scene, modern cultural and creative industries, citizens and amateur artists. Starting from the the from Starting artists. amateur and citizens industries, creative and cultural modern scene, cultural indie

the proposed investments in the infrastructure, we would revive cultural institutions, venues for for venues institutions, cultural revive would we infrastructure, the in investments proposed the With

installations etc. etc. installations

storage to a residence that would gather artists from all over the world who would jointly create artistic artistic create jointly would who world the over all from artists gather would that residence a to storage

Egység (Unity), a former place of gathering for the youth of Novi Sad; the Czech Storage, a former industrial industrial former a Storage, Czech the Sad; Novi of youth the for gathering of place former a (Unity), Egység

Town’) into the Youth Creative Polis – a cultural hub and a space for the development of creative industries. industries. creative of development the for space a and hub cultural a – Polis Creative Youth the into Town’)

independent artistic scene. The turning of the former industrial complex ‘Petar Drapšin’ (known as the ‘China ‘China the as (known Drapšin’ ‘Petar complex industrial former the of turning The scene. artistic independent

ateliers, potential spaces for exhibitions, musical performances etc. and the old city core to house an an house to core city old the and etc. performances musical exhibitions, for spaces potential ateliers,

astructural projects would include renovation of the Petrovaradin Fortress with numerous numerous with Fortress Petrovaradin the of renovation include would projects astructural infr Larger

process of creating cultural life, thus changing their relationship towards and perception of culture. culture. of perception and towards relationship their changing thus life, cultural creating of process

parts of the city to the needs of cultural creativity, we plan to ‘spread’ culture and include all the citizens in the the in citizens the all include and culture ‘spread’ to plan we creativity, cultural of needs the to city the of parts

in cultural infrastructure, but rather we will focus on the use of the current infrastructure. By adapting certain certain adapting By infrastructure. current the of use the on focus will we rather but infrastructure, cultural in

CULT 47

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Corridor 7 connects the Western European countries with the Black Sea. The Little Bačka Canal flows through through flows Canal Bačka Little The Sea. Black the with countries European Western the connects 7 Corridor

in . Novi Sad is located on the left bank of the river at its 1.255th km. The Danube Corridor or or Corridor Danube The km. 1.255th its at river the of bank left the on located is Sad Novi Europe. Central in

now, tourists arriving by boat to Novi Sad do so via Danube cruisers. The Danube is the largest navigable river river navigable largest the is Danube The cruisers. Danube via so do Sad Novi to boat by arriving tourists now,

es on the Danube, there are options for tourists to arrive by boat. For For boat. by arrive to tourists for options are there Danube, the on es li Sad Novi that fact the Given

The City has a bus station with an intensive inter-city network. network. inter-city intensive an with station bus a has City The

ops on the international train route Vienna - Budapest - Belgrade - Istanbul. Istanbul. - Belgrade - Budapest - Vienna route train international the on ops st the of one is Sad Novi

highway. The trip lasts around 50 minutes. minutes. 50 around lasts trip The highway.

is located 80 km from Novi Sad and can be reached by road, either by car or a bus line operating on the E-75 E-75 the on operating line bus a or car by either road, by reached be can and Sad Novi from km 80 located is

Subotica - Novi Sad - Belgrade - - Bar i.e. Belgrade - Niš route. The ‘’ Airport (Belgrade) (Belgrade) Airport Tesla’ ‘Nikola The route. Niš - Belgrade i.e. Bar - Podgorica - Belgrade - Sad Novi - Subotica

routes we should mention the Istanbul - Athens - Budapest - Prague - i.e. - route and the the and route Moscow - Warsaw i.e. Berlin - Prague - Budapest - Athens - Istanbul the mention should we routes

it concerns national transport. In addition to local, there are regional and main routes. When it comes to main main to comes it When routes. main and regional are there local, to addition In transport. national concerns it

way transport, it is a bit behind the road traffic in terms of organisation when when organisation of terms in traffic road the behind bit a is it transport, way rail to comes it When

Slovakia, Hungary, Serbia, Macedonia and Greece. Greece. and Macedonia Serbia, Hungary, Slovakia,

A-Class highway connecting Novi Sad with the far North, passes through , Poland, , Republic, Czech Poland, Finland, through passes North, far the with Sad Novi connecting highway A-Class

E-75 HIGHWAY: E-75

France, , , Croatia, Serbia, Romania, Bulgaria, to the city of Poti in . Georgia. in Poti of city the to Turkey Bulgaria, Romania, Serbia, Croatia, Slovenia, Italy, ,

A-Class highway connecting Western and Eastern Europe, starting from A Coruña in , passes through through passes Spain, in Coruña A from starting Europe, Eastern and Western connecting highway A-Class

HIGHWAY: HIGHWAY: E-70

(Podgorica - Bar) and it further connects to the Adriatic highway. highway. Adriatic the to connects further it and Bar) - (Podgorica

orway connects Novi Sad, via and Šabac, with west Serbia and with Montenegro Montenegro with and Serbia west with Šabac, and Ruma via Sad, Novi connects orway mot E-70 the Also,

crossing with Bosnia and Herzegovina, Sremska Rača is located 88 km from Novi Sad. Novi from km 88 located is Rača Sremska Herzegovina, and Bosnia with crossing

crossings with Romania are: (101 km), Vatin (129 km) and Kaluđerovo via Beograd (199 km). The border border The km). (199 Beograd via Kaluđerovo and km) (129 Vatin km), (101 Crnja Srpska are: Romania with crossings

km). Border crossings with Croatia are as follows: Bezdan (112 km), Batrovci (90 km) i Bačka Palanka (40 km). Border Border km). (40 Palanka Bačka i km) (90 Batrovci km), (112 Bezdan follows: as are Croatia with crossings Border km).

of Belgrade. Border crossings with Hungary are the following: Bački (120 km), Kelebija (120 km) and Horgoš (118 (118 Horgoš and km) (120 Kelebija km), (120 Breg Bački following: the are Hungary with crossings Border Belgrade. of

E-75 motorway and the E-70 motorway is 70 km south of the City in the direction direction the in City the of south km 70 is motorway E-70 the and motorway E-75 the on located is Sad Novi

Salzburg and with its main route and another six countries with its lateral routes. routes. lateral its with countries six another and route main its with Thessaloniki and

position since it is close to all important transport corridors. Corridor 10 passes through the City, connecting connecting City, the through passes 10 Corridor corridors. transport important all to close is it since position

to neighbouring places and cities. It has a road, railway and a river connection and a favourable geographic geographic favourable a and connection river a and railway road, a has It cities. and places neighbouring to

ition on the Danube and the motorway intersections, Novi Sad is well connected connected well is Sad Novi intersections, motorway the and Danube the on ition pos good its to Thanks

economic purposes, however there are plans to add new features to the airport. airport. the to features new add to plans are there however purposes, economic

tariff system has 13 zones. Čenej, located 10 km from Novi Sad has an airport, which is now used for athletic and and athletic for used now is which airport, an has Sad Novi from km 10 located Čenej, zones. 13 has system tariff

and Sremski Karlovci are also connected with the system. The system has 18 city and 35 borough lines and the the and lines borough 35 and city 18 has system The system. the with connected also are Karlovci Sremski and

addition to city and neighbouring boroughs in Novi Sad, the villages from the municipalities of Beočin, Temerin Beočin, of municipalities the from villages the Sad, Novi in boroughs neighbouring and city to addition

e City is performed by the PCTC (Public City Transport Company) buses. In In buses. Company) Transport City (Public PCTC the by performed is City e th in transport public The

was located. located. was

Fortress. The City is planning the construction of a permanent railway bridge where the former Žeželj Bridge Bridge Žeželj former the where bridge railway permanent a of construction the planning is City The Fortress.

the former Prince Andrej Bridge and on the side the road will lead through a tunnel under the Petrovaradin Petrovaradin the under tunnel a through lead will road the side Srem the on and Bridge Andrej Prince former the

‘Boško Perošević’. The City is planning the construction of another bridge which will use the existing pillars of of pillars existing the use will which bridge another of construction the planning is City The Perošević’. ‘Boško

connect the banks on the Danube. The Varadin, the Liberty Bridge and the temporary road and railway bridge bridge railway and road temporary the and Bridge Liberty the Varadin, The Danube. the on banks the connect

Danube canal system. Three bridges over the Canal system lead towards Kisač, Temerin and Kać. Three bridges bridges Three Kać. and Temerin Kisač, towards lead system Canal the over bridges Three system. canal Danube

d is situated between the Danube and the distributary of the Danube-Tisa- the of distributary the and Danube the between situated is d Sa Novi of part larger The

from Novi Sad. Sad. Novi from

as the railway corridor connecting Belgrade and . The ‘Nikola Tesla’ airport is a fifty-minute trip to and and to trip fifty-minute a is airport Tesla’ ‘Nikola The Zagreb. and Belgrade connecting corridor railway the as

as well as buses that connect Novi Sad to larger European cities. Novi Sad is close to the E-70 highway as well well as highway E-70 the to close is Sad Novi cities. European larger to Sad Novi connect that buses as well as

km south of Budapest on the E-75 highway. Trains to Vienna, Budapest, Prague, Kiev and Moscow operate daily daily operate Moscow and Kiev Prague, Budapest, Vienna, to Trains highway. E-75 the on Budapest of south km

vi Sad is situated 80 km northwest of Belgrade and the ‘Nikola Tesla’ international airport and 346 346 and airport international Tesla’ ‘Nikola the and Belgrade of northwest km 80 situated is Sad vi No

and international transport)? international and

What are the city’s assets in terms of accessibility (regional, national national (regional, accessibility of terms in assets city’s the are What

CULT 48 CAPACITY TO DELIVER TO CAPACITY TOUR

NOVI SAD NOVI

E-70

EUROVELO 6 EUROVELO

E-75

either stone or asphalt roads which make them accessible all year round. round. year all accessible them make which roads asphalt or stone either

and easily accessible to the visitors. All interesting facilities and monuments are connected via local roads with with roads local via connected are monuments and facilities interesting All visitors. the to accessible easily and

The central part of this region is the town of Irig. All settlements in these municipalities are connected via roads roads via connected are municipalities these in settlements All Irig. of town the is region this of part central The

in transit. The proximity of the motorway Belgrade-Novi Sad-Subotica-Budapest is vital for foreign tourists. tourists. foreign for vital is Sad-Subotica-Budapest Belgrade-Novi motorway the of proximity The transit. in

motorways pass along the outskirts of the Fruška Gora so it is available to the tourists as well as those who are are who those as well as tourists the to available is it so Gora Fruška the of outskirts the along pass motorways

the transport connections with the neighbouring and further settlements are good. Several above-mentioned above-mentioned Several good. are settlements further and neighbouring the with connections transport the

When it comes to Irig, Beočin and Sremski Karlovci, muni Karlovci, Sremski and Beočin Irig, to comes it When cipalities on the slopes of the Fruška Gora, Gora, Fruška the of slopes the on cipalities

companies specializing in car rental, with a great selection of brands and classes at affordable prices. prices. affordable at classes and brands of selection great a with rental, car in specializing companies

most often English, due to numerous international events taking place in the city. In addition, Novi Sad has 23 23 has Sad Novi addition, In city. the in place taking events international numerous to due English, often most

th drivers who speak at least one foreign , language, foreign one least at speak who drivers th wi companies, cab 30 than more has Sad Novi

running lane is 1398 m long and 1.50 m wide. wide. m 1.50 and long m 1398 is lane running

2.497,07 m in length. The width of the bicycle lane is 2.00 m with a combined length of 2.397.00 m. The mapped mapped The m. 2.397.00 of length combined a with m 2.00 is lane bicycle the of width The length. in m 2.497,07

In 2010, the Danube Quay was refurbished and equipped with 4. with equipped and refurbished was Quay Danube the 2010, In 80 m wide walking lanes totalling totalling lanes walking wide m 80

runners to fall in love with Novi Sad. Sad. Novi with love in fall to runners

plain and slopes and inclines are rare. All this makes it easier for long walks aficionados as well as recreational recreational as well as aficionados walks long for easier it makes this All rare. are inclines and slopes and plain

In addition to bicycle lanes, bicycle transport through the city is also favourable since Novi Sad is situated in a a in situated is Sad Novi since favourable also is city the through transport bicycle lanes, bicycle to addition In

vi Sad has bicycle lanes, with a combined length of 85 km, along most of the main roads. roads. main the of most along km, 85 of length combined a with lanes, bicycle has Sad vi No addition, In

with the Hungarian border, meandering along the Danube. Danube. the along meandering border, Hungarian the with

ses along the Danube. This route connects Novi Sad and Belgrade Belgrade and Sad Novi connects route This Danube. the along ses pas 6 EUROVELO route bicycle The

three moors for freight and river cruisers. cruisers. river and freight for moors three

greater area of Vojvodina. It also connects Vojvodina with the North and the Black Sea via Danube. Novi Sad has has Sad Novi Danube. via Sea Black the and North the with Vojvodina connects also It Vojvodina. of area greater

the north-west part of the City. It is a part of the hydro-system Danube - Tisa - Danube which connects the the connects which Danube - Tisa - Danube hydro-system the of part a is It City. the of part north-west the

CULT 49

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

tourists.

accommodation facilities (rooms to rent), Environmental Centre and 3 villas in Karlovci that are offered to to offered are that Karlovci in villas 3 and Centre Environmental rent), to (rooms facilities accommodation

a town known for its wines and wine cellars such as Kiš Winery. There are two hotels, ethno village, 5 private private 5 village, ethno hotels, two are There Winery. Kiš as such cellars wine and wines its for known town a

of the bishop of Srem and serves as the summer residence of Serbian patriarchs. Sremski Karlovci is is Karlovci Sremski patriarchs. Serbian of residence summer the as serves and Srem of bishop the of palace

Renaissance style. The palace accommodates the Museum of . Nowadays, it is the the is it Nowadays, Church. Orthodox Serbian of Museum the accommodates palace The style.

most monumental building of the nineteenth century in Vojvodina. It is a combination of Baroque and pseudo- and Baroque of combination a is It Vojvodina. in century nineteenth the of building monumental most

potential in the field of development of spiritual tourism primarily because of the Patriarch’s Palace - the the - Palace Patriarch’s the of because primarily tourism spiritual of development of field the in potential

i Karlovci: There are 18 cultural-historical sites and 19 events in total. Karlovci have the the have Karlovci total. in events 19 and sites cultural-historical 18 are There Karlovci: i Sremsk

vine tourism, rural tourism, paragliding... paragliding... tourism, rural tourism, vine

Karlovci. There is also a Count Spritzer from 1898 in the style, sandy beach on the Danube, Danube, the on beach sandy style, secession the in 1898 from Castle Spritzer Count a also is There Karlovci.

fish on the river bank called ‘čardas’. Many of them can be visited in Beočin, Novi Sad and Sremski Sremski and Sad Novi Beočin, in visited be can them of Many ‘čardas’. called bank river the on restaurants fish

There are 324 beds in 88 rooms and 11 tourist facilities. The specific tourist potential are are potential tourist specific The facilities. tourist 11 and rooms 88 in beds 324 are There Beočin:

located in Irig, Jazak, Rivica and Šatrinci). and Rivica Jazak, Irig, in located

tourist households’ villas with 417 categorised beds that are mostly located in the Vrdnik (several facilities facilities (several Vrdnik the in located mostly are that beds categorised 417 with villas households’ tourist

of Irig can find accommodation in very comfortable private houses, boarding facilities, and rural rural and apartments facilities, boarding houses, private comfortable very in accommodation find can Irig of

suites, 9 suites and 1 premier’s ). Motel ‘Vojvodina’ (mountain house) - 12 rooms with 30 beds. Visitors Visitors beds. 30 with rooms 12 - house) (mountain ‘Vojvodina’ Motel apartment). premier’s 1 and suites 9 suites,

restaurant, conference hall (500 seats). Hotel ‘Premier Aqua’ 5 - the total of 54 units (40 lux rooms, 4 executive executive 4 rooms, lux (40 units 54 of total the - 5 Aqua’ ‘Premier Hotel seats). (500 hall conference restaurant,

ermal’ Vrdnik - 254 beds in 6 single, 18 double, 68 triple rooms and 4 double suites, suites, double 4 and rooms triple 68 double, 18 single, 6 in beds 254 - Vrdnik ermal’ ‘T Hotel Irig:

tourism potential of the area. the of potential tourism

Activities promoting the already existing tourism initiatives should be emphasized in order to utilize the full full the utilize to order in emphasized be should initiatives tourism existing already the promoting Activities

biking and hiking trails exist at the territory of the National Park, but only few trails contain information boards. boards. information contain trails few only but Park, National the of territory the at exist trails hiking and biking

not unified under one booking portal but are advertised through different channels. One thousand kilometres of of kilometres thousand One channels. different through advertised are but portal booking one under unified not

ver 40 accommodation facilities of various types and categories in Fruška Gora, which are are which Gora, Fruška in categories and types various of facilities accommodation 40 ver o are There

visibility of the area is low and the infrastructure is not adequate and updated to attract tourists. attract to updated and adequate not is infrastructure the and low is area the of visibility

is lacking a coherent visual identity and platforms for efficient marketing of the tourist offers. The current current The offers. tourist the of marketing efficient for platforms and identity visual coherent a lacking is

to the area. Despite the identified tourism potential and already existing initiatives in the area, Fruška Gora Gora Fruška area, the in initiatives existing already and potential tourism identified the Despite area. the to

local events, such as the Fruška Gora Mountain Marathon and the Karlovci Grape Harvest, are attracting visitors visitors attracting are Harvest, Grape Karlovci the and Marathon Mountain Gora Fruška the as such events, local

buffer zone of the National Park that set a framework for wine tasting, cultural visits and ecotourism. Several Several ecotourism. and visits cultural tasting, wine for framework a set that Park National the of zone buffer

bird and game watching and lake swimming. In addition, there are numerous micro tourism initiatives in the the in initiatives tourism micro numerous are there addition, In swimming. lake and watching game and bird

NP Fruška Gora and its buffer zone comprise active tourism including hiking and biking, nature photographing, photographing, nature biking, and hiking including tourism active comprise zone buffer its and Gora Fruška NP

n with variety of tourist initiatives. The tourist offers of the the of offers tourist The initiatives. tourist of variety with n destinatio tourist popular a is Gora a Frušk

TOURISM POTENTIAL OF FRUŠKA GORA - AREA21 - GORA FRUŠKA OF POTENTIAL TOURISM

Countries to visit in 2015. 2015. in visit to Countries 15 CNN’s the

website when it comes to the ratio of hotel prices and hotel reputation. Novi Sad was also showcased as part of of part as showcased also was Sad Novi reputation. hotel and prices hotel of ratio the to comes it when website

indicator of success of the Novi Sad tourism strategy is the second place at the Trivago Trivago the at place second the is strategy tourism Sad Novi the of success of indicator Another

the Novi Sad Tourist Organisation by the ‘YU Travel’ publication. Travel’ ‘YU the by Organisation Tourist Sad Novi the

wn of all accomplishments is the award for the best tourist organisation in 2014, presented to to presented 2014, in organisation tourist best the for award the is accomplishments all of wn cro The

150,000 visitors, with a large share of foreign visitors. visitors. foreign of share large a with visitors, 150,000

the Novi Sad Agricultural Fair attracts more than 300,000 visitors while the EXIT Music Festival attracts around around attracts Festival Music EXIT the while visitors 300,000 than more attracts Fair Agricultural Sad Novi the

operating cruises, 400 ships docked in Novi Sad, carrying 45,250 passengers, mostly senior citizens. In addition, addition, In citizens. senior mostly passengers, 45,250 carrying Sad, Novi in docked ships 400 cruises, operating

142,623 overnight stays by foreign tourists (+42%). In 2011, according to the latest estimates from companies companies from estimates latest the to according 2011, In (+42%). tourists foreign by stays overnight 142,623

The total number of overnight stays was 213,542 which is a 27% increase compared to 2010, with more than than more with 2010, to compared increase 27% a is which 213,542 was stays overnight of number total The

increase in relation to 2010. Novi Sad was visited by 43,422 domestic (+4%) and 63,011 foreign tourists (+24%). (+24%). tourists foreign 63,011 and (+4%) domestic 43,422 by visited was Sad Novi 2010. to relation in increase

increase in the number of tourists visiting. In 2011, the total number of tourists was 106,433 which is a 15% 15% a is which 106,433 was tourists of number total the 2011, In visiting. tourists of number the in increase

ccording to the data from the Statistical Office of the Republic of Serbia, Novi Sad has a constant constant a has Sad Novi Serbia, of Republic the of Office Statistical the from data the to ccording A

Novi Sad has 6,500 beds available. beds 6,500 has Sad Novi

number of rooms and suites, hostels, BnBs, traditional farmhouses, villas as well as a tourist resort. In total, total, In resort. tourist a as well as villas farmhouses, traditional BnBs, hostels, suites, and rooms of number

d has a large number of accommodation facilities. There are 25 hotels of all categories, a large large a categories, all of hotels 25 are There facilities. accommodation of number large a has d Sa vi No

accommodation?

What is the city’s absorption capacity in terms of tourists’ tourists’ of terms in capacity absorption city’s the is What

CULT 50 CAPACITY TO DELIVER TO CAPACITY TOUR

candidacy preparation process was extremely important in terms of logistics support. All of the employees are are employees the of All support. logistics of terms in important extremely was process preparation candidacy

3. , part of the Novi Sad Cultural Centre, with 7 employees working only on the the on only working employees 7 with Centre, Cultural Sad Novi the of part , Office 2021 Sad Novi

the previous four years was EUR 500,000. EUR was years four previous the

candidacy and the promotion of the Novi Sad 2021 project. The budget for the preparation of this project, for for project, this of preparation the for budget The project. 2021 Sad Novi the of promotion the and candidacy

offices of the Cultural Centre were used for the activities of all the bodies and services pertaining to the the to pertaining services and bodies the all of activities the for used were Centre Cultural the of offices

implementation. All the activities regarding the finances, and administration were conducted there and the the and there conducted were administration and finances, the regarding activities the All implementation.

2. , established by the City of Novi Sad, was in charge of project project of charge in was Sad, Novi of City the by established , Centre Cultural Sad Novi The

the City Council in charge of Culture were also members of the Organising Committee. Committee. Organising the of members also were Culture of charge in Council City the

Sad etc. The national Minister for Culture, Provincial Secretary for Culture, Mayor of Novi Sad and a member of of member a and Sad Novi of Mayor Culture, for Secretary Provincial Culture, for Minister national The etc. Sad

from the most important cultural institutions in the city, artists, authors, the Rector of the University of Novi Novi of University the of Rector the authors, artists, city, the in institutions cultural important most the from

consisting of 13 members, as the main body responsible for the candidacy process. It included the representatives representatives the included It process. candidacy the for responsible body main the as members, 13 of consisting

1. was formed, formed, was Committee Organising the candidate, a ome bec to Decision the adopting Upon

the candidacy for Novi Sad 2021 in the last four years. years. four last the in 2021 Sad Novi for candidacy the

but we can honestly say that thousands of people took part, both directly and indirectly in the preparations for for preparations the in indirectly and directly both part, took people of thousands that say honestly can we but

religious communities, artist and their associations, clusters, business community etc. The list would be long, long, be would list The etc. community business clusters, associations, their and artist communities, religious

cultural and artistic associations, sports associations, volunteers, associations of persons with disabilities, disabilities, with persons of associations volunteers, associations, sports associations, artistic and cultural

youth organisations, nursing homes for the elderly, NGOs, representatives from the University, amateur national national amateur University, the from representatives NGOs, elderly, the for homes nursing organisations, youth

engaged all the structures in the city. Citizens, pre-school children, young people from schools and , universities, and schools from people young children, pre-school Citizens, city. the in structures the all engaged

documents that preceded the design of the application. Different activities, promotions, and conferences conferences and promotions, activities, Different application. the of design the preceded that documents

numerous study visits, conferences and seminars, and project promotions accompanied by numerous adopted adopted numerous by accompanied promotions project and seminars, and conferences visits, study numerous

a large number of people and expert bodies took an active part in the application preparation process, with with process, preparation application the in part active an took bodies expert and people of number large a

and later (due to changes in the propositions by the EC) it was postponed to 2021. In the subsequent four years, years, four subsequent the In 2021. to postponed was it EC) the by propositions the in changes to (due later and

vi Sad from 2011 marked the preparations for the ECoC 2020 candidacy candidacy 2020 ECoC the for preparations the marked 2011 from Sad vi No of City the of Decision The

‘ ’ ’

Márton Méhes, PhD, Artistic Director of Pecs 2010 and the Consultant of the Novi Sad 2021 application team team application 2021 Sad Novi the of Consultant the and 2010 Pecs of Director Artistic PhD, Méhes, Márton

The candidacy should touch everyone in the City. the in everyone touch should candidacy The

the implementation of the year? the of implementation the

involved in the preparation of the application and will participate in in participate will and application the of preparation the in involved Explain how the local population and your civil society have been been have society civil your and population local the how Explain

V

OUTREACH

CULT 51

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Charter was adopted. adopted. was Charter Movement’ 2021 Sad ‘Novi the participants, the from

the end of the Conference, as a result of the public dialogue and the sublimation of key notes and comments comments and notes key of sublimation the and dialogue public the of result a as Conference, the of end the

from Novi Sad and Serbia, representatives from the EU funds and projects, NGOs, tourist organisations etc. At At etc. organisations tourist NGOs, projects, and funds EU the from representatives Serbia, and Sad Novi from

relevant creative industry in the city, the IT sector and the gaming industry, youth and student organisations organisations student and youth industry, gaming the and sector IT the city, the in industry creative relevant

representatives from cultural institutions, the independent artistic scene, a self-established and more and more more and more and self-established a scene, artistic independent the institutions, cultural from representatives

gathered all the crucial stakeholders in the Novi Sad 2021 project. More than 50 participants took part, with with part, took participants 50 than More project. 2021 Sad Novi the in stakeholders crucial the all gathered

14. 14. held on from May 19th to 20th 20th to 19th May from on held 2021’ Economics Development ‘Creative Conference Open The

2010. Ruhr-Essen project ECoC the implemented

with the presence of media and all interested citizens aimed at the transfer of experiences from this team that that team this from experiences of transfer the at aimed citizens interested all and media of presence the with

13. of the Organising Committee and the Programme Council from Dortmund, Dortmund, from Council Programme the and Committee Organising the of Meeting Joint Open

covering the territory of AP Vojvodina, with programmes in all 6 official languages. languages. official 6 all in programmes with Vojvodina, AP of territory the covering

partnership was established with the Vojvodina Service, a public information service service information public a Service, Broadcasting Public Vojvodina the with established was partnership

printed and electronic media from the city and the region in the support towards the ECoC candidacy. A A candidacy. ECoC the towards support the in region the and city the from media electronic and printed

12. 12. , 2015 with the aim of actively including the including actively of aim the with 2015 , 20 April on organised was conference media The

th

shortlisted for the Youth Capital of Europe 2018 title. title. 2018 Europe of Capital Youth the for shortlisted

expertise in writing projects, among them members of the EXIT Foundation, who were, with their application application their with were, who Foundation, EXIT the of members them among projects, writing in expertise

Head of the team was the President of the Programme Council. Other members were people with substantial substantial with people were members Other Council. Programme the of President the was team the of Head

11. in charge of the preparation of the application was established in April 2015. The The 2015. April in established was application the of preparation the of charge in team Expert

May 31 May , 2015 and more than 100 project ideas, which meet the criteria, were submitted. submitted. were criteria, the meet which ideas, project 100 than more and 2015 ,

st

. 10 with guidelines and propositions was opened until until opened was propositions and guidelines with Proposals Idea Project for Call Open The

application to become the ECoC and with that in mind an Open Call was published on April 15 April on published was Call Open an mind in that with and ECoC the become to application , 2015. 2015. ,

th

Programme Council submitted the proposal for the programme concept with which Novi Sad will submit an an submit will Sad Novi which with concept programme the for proposal the submitted Council Programme

Idea Proposals, which will constitute a part of the programme activities in 2021. After a six-month work, the the work, six-month a After 2021. in activities programme the of part a constitute will which Proposals, Idea

Novi Sad 2021 Strategy, as well as to determine the criteria and procedures to publish an Open Call for Project Project for Call Open an publish to procedures and criteria the determine to as well as Strategy, 2021 Sad Novi

the basic guidelines of the programme concept of the project, based on the report of 9 working groups and the the and groups working 9 of report the on based project, the of concept programme the of guidelines basic the

from NGOs, directors of museums, university professors. The task of the Programme Council was to propose propose to was Council Programme the of task The professors. university museums, of directors NGOs, from

theatre workers, a representative of the Tourist Organisation of the City, religious communities, representatives representatives communities, religious City, the of Organisation Tourist the of representative a workers, theatre

Organising Committee in October, 2014. It included professionals in the field of culture, artists, authors and and authors artists, culture, of field the in professionals included It 2014. October, in Committee Organising

9. with its 13 members was formed in accordance with the Decision of the the of Decision the with accordance in formed was members 13 its with Council Programme

users to get the information on their mobile phones. phones. mobile their on information the get to users

place and is updated on a daily basis. In addition, an Android an addition, In basis. daily a on updated is and place application was developed which enables the the enables which developed was application

®

, which combines all the information about cultural events in the city in one one in city the in events cultural about information the all combines which , TOUR) (CULT KULT-TURA portal

. 8 A group of young web-designers and developers promoted and commissioned the the commissioned and promoted developers and web-designers young of group A Information Information

from the city’s most popular park. park. popular most city’s the from

the meaning behind them, an animated promotional video with the City’s mascots, Isa and Bisa, the two swans swans two the Bisa, and Isa mascots, City’s the with video promotional animated an them, behind meaning the

designers and animation artists from Novi Sad presented the slogan CULT TOUR, logos, graphic elements and and elements graphic logos, TOUR, CULT slogan the presented Sad Novi from artists animation and designers

7. was presented. A team of young young of team A presented. was identity brand 2021 Sad Novi the Conference, same the During

final application. application. final

2014. After that, the Strategy was adopted by the Organising Committee and it became the foundation for the the for foundation the became it and Committee Organising the by adopted was Strategy the that, After 2014.

than six months and their proposal was presented to the public and the media at the Conference in December December in Conference the at media the and public the to presented was proposal their and months six than

proposing the Strategy for the Novi Sad 2021 project. A team of young experts worked on this Strategy for more more for Strategy this on worked experts young of team A project. 2021 Sad Novi the for Strategy the proposing

6. The Expert Body for the Design of the Novi Sad 2021 Strategy 2021 Sad Novi the of Design the for Body Expert The was formed with the aim of of aim the with formed was

digitisation of the cultural heritage of the city, as a requirement for the candidacy. candidacy. the for requirement a as city, the of heritage cultural the of digitisation

in cooperation with the PUC ‘Informatika’. A group of young developers, designers, editors etc. completed the the completed etc. editors designers, developers, young of group A ‘Informatika’. PUC the with cooperation in

5. The digitisation of the cultural heritage of Novi Sad, Novi of heritage cultural the of digitisation The the project of the City Department for Culture Culture for Department City the of project the

performed by the Programme Council. Council. Programme the by performed

conclusions and wrote a report to the Organising Committee. This report was the foundation for the activities activities the for foundation the was report This Committee. Organising the to report a wrote and conclusions

for the improvements in the sector they were dealing with. After a year of extensive activities, they reached reached they activities, extensive of year a After with. dealing were they sector the in improvements the for

the cultural, artistic, infrastructural and human potentials in the city, issues they are facing and the proposals proposals the and facing are they issues city, the in potentials human and infrastructural artistic, cultural, the

of social and cultural life in the city. The total number of people in the working groups is 67. They have defined defined have They 67. is groups working the in people of number total The city. the in life cultural and social of

4. were formed, all of them consisting of representatives from different fields fields different from representatives of consisting them of all formed, were groups working Nine

expertise and they speak several globally recognised languages. languages. recognised globally several speak they and expertise

highly educated young people, none of them older than 28, with amazing communication skills and extensive extensive and skills communication amazing with 28, than older them of none people, young educated highly

CULT 52 OUTREACH TOUR

terms – culture as a lifestyle. a as culture – terms

included the promotion of candidacy in the broadest broadest the in candidacy of promotion the included

of promotion of the candidacy for the ECoC and it it and ECoC the for candidacy the of promotion of

mutual interaction. mutual

ormance was done as a part part a as done was ormance perf dance This

opportunity to meet and educate each other through through other each educate and meet to opportunity

information and knowledge, the citizens will have the the have will citizens the knowledge, and information

‘CULTURE ON THE MOVE’ THE ON ‘CULTURE

and memories of the same. That way, by sharing sharing by way, That same. the of memories and

additional findings, experiences, impressions, stories stories impressions, experiences, findings, additional

scouting the venues but also by providing their own own their providing by also but venues the scouting activities for the candidacy for the ECoC 2021. ECoC the for candidacy the for activities

inviting all citizens to be actively included, not just by by just not included, actively be to citizens all inviting who sang old town music as part of the promotional promotional the of part as music town old sang who

as an educational and a participatory programme, programme, participatory a and educational an as chat, they were greeted by nine professional singers singers professional nine by greeted were they chat,

the ECoC 2021 candidacy activities. It was envisaged envisaged was It activities. candidacy 2021 ECoC the surprise. Instead of regular stands and informal chit- informal and stands regular of Instead surprise.

as implemented as a part of of part a as implemented as The project w project The were treated with a a with treated were 27 June of hours afternoon early

th

ens who went to several markets in the the in markets several to went who ens Citiz

‘STOP AND SPOT’ AND ‘STOP NONET’ MARKET ‘THE

following: following:

media etc. In addition, numerous activities reflecting the participation were performed and we mention the the mention we and performed were participation the reflecting activities numerous addition, In etc. media

candidacy procedure, which involved a large number of representatives from the civil society, local population, population, local society, civil the from representatives of number large a involved which procedure, candidacy

the chronological depiction in which we stated the most important steps in the the in steps important most the stated we which in depiction chronological the on decided We

. 20 www.facebook.com/NoviSad2021 and www.novisad2021.rs

support to the candidacy for the ECoC title and expressed their desire to be a part of the Novi Sad 2021 project. project. 2021 Sad Novi the of part a be to desire their expressed and title ECoC the for candidacy the to support

, which showcased postcards, including translation, by which more than 50 artists form Europe provided provided Europe form artists 50 than more which by translation, including postcards, showcased which , Europe’

fundamental values on which the candidacy for the title ECoC if based. The exhibition titled titled exhibition The based. if ECoC title the for candidacy the which on values fundamental ‘Postcards for for ‘Postcards

of the cultural and historic heritage of the city, the capacities for the project implementation, as well as the the as well as implementation, project the for capacities the city, the of heritage historic and cultural the of

provide the results to the wider public. In the afternoon hours, the guests were shown a brief presentation presentation brief a shown were guests the hours, afternoon the In public. wider the to results the provide

projects with guarantees for maximum mutual support. A press conference was held afterwards, in order to to order in afterwards, held was conference press A support. mutual maximum for guarantees with projects

and Košice. A two-hour meeting was held, focusing on the exchange of experiences and the proposals for joint joint for proposals the and experiences of exchange the on focusing held, was meeting two-hour A Košice. and

provided from the representatives of six former and future ECoCs: Osijek, Maribor, Pecs, Timisoara, Larissa Larissa Timisoara, Pecs, Maribor, Osijek, ECoCs: future and former six of representatives the from provided

the Town Hall on September 14 September on Hall Town the , 2015. A strong international support for the candidacy for the ECoC 2021 was was 2021 ECoC the for candidacy the for support international strong A 2015. ,

th

19. The Conference for the support for the candidacy of Novi Sad for the title of ECoC was held in in held was ECoC of title the for Sad Novi of candidacy the for support the for Conference The

official ambassador of the Novi Sad 2021. Sad Novi the of ambassador official the become to invitation the accepted and Sad

18. , sent a letter of support for the candidacy of Novi Novi of candidacy the for support of letter a sent , Konrád György author, Hungarian renowned A

member of the City Council in charge of Culture. of charge in Council City the of member

were showcased on billboards in the city centre. The exhibition was opened by the the by opened was exhibition The centre. city the in billboards on showcased were capital culture, Sad, Novi

Ulm, has provided the largest support to the ECoC candidacy of Novi Sad. More than 200 artworks on the topic topic the on artworks 200 than More Sad. Novi of candidacy ECoC the to support largest the provided has Ulm,

Institution with the support of the City of Dortmund that sponsored the event. This German city, in addition to to addition in city, German This event. the sponsored that Dortmund of City the of support the with Institution

September 8th to 15th, 2015. It was organised in cooperation with the ‘Radosno Detinjstvo’ Pre-school Education Education Pre-school Detinjstvo’ ‘Radosno the with cooperation in organised was It 2015. 15th, to 8th September

17. 17. titled ‘Three cheers Hip Hip Hooray for Novi Sad’ was held from from held was Sad’ Novi for Hooray Hip Hip cheers ‘Three titled artworks children’s’ of Exhibition

dimension of the Novi Sad 2021 project during July and August. August. and July during project 2021 Sad Novi the of dimension

culture, psychologists and architects took part in the finalisation of the programme concept and the artistic artistic the and concept programme the of finalisation the in part took architects and psychologists culture,

the creative industries, experts from the IT sector, producers and musical editors, managers in the field of of field the in managers editors, musical and producers sector, IT the from experts industries, creative the

owners, artists, the Dean of the Academy of Arts, journalists and documentary directors, representatives from from representatives directors, documentary and journalists Arts, of Academy the of Dean the artists, owners,

16. with 30 members, prominent historians, curators, theatre directors, gallery gallery directors, theatre curators, historians, prominent members, 30 with groups working Three

everyone in the city’. city’. the in everyone

the preparation of the programme portion of the project or as Mr Méhes put it: it: put Méhes Mr as or project the of portion programme the of preparation the ‘the candidacy should touch touch should candidacy ‘the

Centre, gallery owners and workers and independent artists. The goal was to motivate active participation in in participation active motivate to was goal The artists. independent and workers and owners gallery Centre,

company in Serbia in the field of creative industries, members of the ‘Petőfi Sándor’ Hungarian Cultural Cultural Hungarian Sándor’ ‘Petőfi the of members industries, creative of field the in Serbia in company

protégés of the Novi Sad Nursery Home for Senior Citizens, the owner of the Manual Company, the largest largest the Company, Manual the of owner the Citizens, Senior for Home Nursery Sad Novi the of protégés

of the most prominent city museums, members of the largest and oldest artists’ colony in Europe ‘Likovni Krug’, Krug’, ‘Likovni Europe in colony artists’ oldest and largest the of members museums, city prominent most the of

Council, Momčilo Bajac, PhD and the advisor on the Novi Sad 2021 project, Márton Méhes, PhD, with directors directors with PhD, Méhes, Márton project, 2021 Sad Novi the on advisor the and PhD Bajac, Momčilo Council,

15. , two-day long discussions were facilitated by the President of the Programme Programme the of President the by facilitated were discussions long two-day , dialogues Bidding

CULT 53

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

participation in culture on equal basis and lasting and significant improvements. significant and lasting and basis equal on culture in participation

Convention on the Rights of Persons with Disabilities and `s Recommendation advocate the the advocate Recommendation Europe`s of Council and Disabilities with Persons of Rights the on Convention

Declaration of Human Rights (Article 27) clearly establish the cultural rights of people with disability. The UN UN The disability. with people of rights cultural the establish clearly 27) (Article Rights Human of Declaration

is a human and cultural right. International policies, including the Universal Universal the including policies, International right. cultural and human a is culture to access Full

and enjoyed together with others. others. with together enjoyed and

‘ ‘

to feel truly included in society. Art and culture are great to be shared shared be to great are culture and Art society. in included truly feel to

g able to enjoy art and culture in an accessible way is so important important so is way accessible an in culture and art enjoy to able g Bein

these various groups. (This question is optional at pre-selection stage) pre-selection at optional is question (This groups. various these

the elderly. Specify the relevant parts of the programme planned for for planned programme the of parts relevant the Specify elderly. the

the accessibility of these activities to persons with disabilities and and disabilities with persons to activities these of accessibility the

and disadvantaged, including minorities? Please also elaborate on on elaborate also Please minorities? including disadvantaged, and

activities, in particular young people, volunteers, the marginalised marginalised the volunteers, people, young particular in activities,

for a wide range of citizens to attend or participate in cultural cultural in participate or attend to citizens of range wide a for

How will the title create in your city new and sustainable opportunities opportunities sustainable and new city your in create title the will How

world. world.

of culture, filled with happy kids from all over the the over all from kids happy with filled culture, of

participants made a joint artwork of Novi Sad, capital capital Sad, Novi of artwork joint a made participants

playgrounds at three different locations in Novi Sad. Novi in locations different three at playgrounds

of Vesna Pantić from the magazine ‘Maštalica’ the the ‘Maštalica’ magazine the from Pantić Vesna of

of Novi Sad had the opportunity to enjoy this play in in play this enjoy to opportunity the had Sad Novi of

of Ana Kovačić. With the helping and creative hands hands creative and helping the With Kovačić. Ana of

activities, more than 400 of the youngest citizens citizens youngest the of 400 than more activities,

School, we listened to the interesting music stories stories music interesting the to listened we School,

the playground. As part of the ECoC 2021 candidacy candidacy 2021 ECoC the of part As playground. the

the youngest students from the ‘Isidor Bajić’ Music Music Bajić’ ‘Isidor the from students youngest the

on July 12 July on right where the kids like to be most – on on – most be to like kids the where right

th culture helps the kids grow! With music performed by by performed music With grow! kids the helps culture

just like our grandmas used to tell, came to to life life to to came tell, to used grandmas our like just

day-care centres had the opportunity to see how how see to opportunity the had centres day-care

classic story about the Red Riding Hood, Hood, Riding Red the about story classic A

Small friends from the ‘Bubica’ and and ‘Bubica’ the from friends Small ‘Sigridrug’ ‘Sigridrug’

‘CULTURE HELPS THE KIDS GROW’ KIDS THE HELPS ‘CULTURE ‘THEATRE IN A SUITCASE’ A IN ‘THEATRE

for Technical Sciences ‘Mileva Marić Einstein’. Marić ‘Mileva Sciences Technical for

of three hours. three of

students of photography from the Secondary School School Secondary the from photography of students

and sent via video link to Osijek, in one day, in a span span a in day, one in Osijek, to link video via sent and

completed with the help of fifty volunteers and and volunteers fifty of help the with completed

of both projects. The project was recorded, edited edited recorded, was project The projects. both of

billboards were photographed. The project was was project The photographed. were billboards

the future with the aim of successful implementation implementation successful of aim the with future the

At the end of each day, the answers on the the on answers the day, each of end the At

between two projects continued and it will continue in in continue will it and continued projects two between

contribution and write down their views. views. their down write and contribution 2020 title on April 17th In that manner the cooperation cooperation the manner that In 17th April on title 2020

the volunteers promoting the project to give their their give to project the promoting volunteers the Osijek which submitted their documentation for the the for documentation their submitted which Osijek

three weeks, where the citizens were encouraged by by encouraged were citizens the where weeks, three Novi Sad Candidacy Committee to support the City of of City the support to Committee Candidacy Sad Novi

billboards were placed in seven parts of the city for for city the of parts seven in placed were billboards ‘Osijek 2020’. It was a performance organised by the the by organised performance a was It 2020’. ‘Osijek

original manner of participation. Namely, 2.5 by 4 m m 4 by 2.5 Namely, participation. of manner original where they held letters spelling ‘Novi Sad 2021’ and and 2021’ Sad ‘Novi spelling letters held they where

culture in their immediate surroundings through an an through surroundings immediate their in culture the Monument to the Victims of the Novi Sad Raids, Raids, Sad Novi the of Victims the to Monument the

idea of raising awareness about the level of urban urban of level the about awareness raising of idea Grammar School choir gathered on the Quay, next to to next Quay, the on gathered choir School Grammar

The members of the ‘ the of members The clear the with citizens the gathering around revolved Jovan Jovanović Zmaj’ Zmaj’ Jovanović Jovan

‘My neighbourhood’ is a unique concept as it as concept unique a is neighbourhood’ ‘My

– SUPPORT FOR OSIJEK 2020’ OSIJEK FOR SUPPORT –

‘VIDEO GREETING ‘VIDEO NEIGHBOURHOOD’ ‘MY

CULT 54 OUTREACH TOUR

long term perspective. term long

‘hidden’ potential for new forms of cultural expression, art, and enlarge the contribution to cultural heritage in a a in heritage cultural to contribution the enlarge and art, expression, cultural of forms new for potential ‘hidden’

that they have very valuable say in making Novi Sad truly the European Capital of Culture, we will open the the open will we Culture, of Capital European the truly Sad Novi making in say valuable very have they that

from the rest of the population. By proving proving By population. the of rest the from acceptance social better consequently and disabilities with people

lture title will result in higher involvement and participation of of participation and involvement higher in result will title lture Cu of Capital European the Finally,

innovative solutions for the participation and accessibility of cultural content. content. cultural of accessibility and participation the for solutions innovative

encouraging cultural actors to cooperate with organisations dealing with disability issues in order to build build to order in issues disability with dealing organisations with cooperate to actors cultural encouraging

expect to have innovative cross-sectorial proposal proposal cross-sectorial innovative have to expect we , policy cultural inclusive of terms In

activities will successively be implemented in the period from 2016 to 2020. to 2016 from period the in implemented be successively will activities

, these these , Institute Development City the with Together enacted. been already has Strategy given the with

ltural institutions to modify their premises in compliance compliance in premises their modify to institutions ltural cu all obliging Accessibility on Strategy The

disabilities, increasing the audience as well. as audience the increasing disabilities,

disabilities. Those results will allow different venues to create new programmes exclusively for people with with people for exclusively programmes new create to venues different allow will results Those disabilities.

includes usual standards in, for example, subtitling, translation, or various kinds of assistance for people with with people for assistance of kinds various or translation, subtitling, example, for in, standards usual includes

fully accessible to people with visual and hearing impairment and will meet all technical requirements. This This requirements. technical all meet will and impairment hearing and visual with people to accessible fully

with disabilities, especially to those with physical disabilities. For example, a new ‘Youth Polis’ Centre will be be will Centre Polis’ ‘Youth new a example, For disabilities. physical with those to especially disabilities, with

he project envisages the adaptation of the current venues to people people to venues current the of adaptation the envisages project he t , infrastructure of terms In

have a relevant increase of participation of this target group in cultural activities of 50%. of activities cultural in group target this of participation of increase relevant a have

impact. During the ‘Cult-Tour’, we expect to have 90% of the programme accessible to people with disabilities and to to and disabilities with people to accessible programme the of 90% have to expect we ‘Cult-Tour’, the During impact.

and even less encouraged, to produce contents on their own. With this project, we want clear changes and respected respected and changes clear want we project, this With own. their on contents produce to encouraged, less even and

challenges, people with disabilities are not included enough and empowered to take part in cultural programmes programmes cultural in part take to empowered and enough included not are disabilities with people challenges,

Due to the limitation at the policy level, slow technological transition in Serbia and finally economic economic finally and Serbia in transition technological slow level, policy the at limitation the to Due

minorities in order to increase the outcomes and expected inclusive results. results. inclusive expected and outcomes the increase to order in minorities

ped during 2016 and will be translated into English and languages of national national of languages and English into translated be will and 2016 during ped develo be will kit Tool The

proposed evaluation tools to this target group; group; target this to tools evaluation proposed

Practical tools to collect and evaluate the feedback from people with disabilities adapting the the adapting disabilities with people from feedback the evaluate and collect to tools Practical 3.

mental disabilities) in order to offer the same level of understanding and consumption of cultural contents; contents; cultural of consumption and understanding of level same the offer to order in disabilities) mental

Concrete steps in adapting cultural content to people with disabilities (physical, visual, hearing and and hearing visual, (physical, disabilities with people to content cultural adapting in steps Concrete 2. 2.

standard in cultural policies and programmes as well; well; as programmes and policies cultural in standard

promotional events, educational activities and eventually cultural events in order to promote accessibility as a a as accessibility promote to order in events cultural eventually and activities educational events, promotional

The involvement of people with disabilities in building the ‘Cult-Tour’ programme though different different though programme ‘Cult-Tour’ the building in disabilities with people of involvement The 1.

tool kit will address specifically: specifically: address will kit tool

that would define the ways and tools for all cultural players active in the programme of the year. The The year. the of programme the in active players cultural all for tools and ways the define would that toolkit’

assisting people with disabilities situated and operating in Novi Sad, in order to create the guidelines and guidelines the create to order in Sad, Novi in operating and situated disabilities with people assisting ‘the ‘the

uring the preparation of the ‘Cult-Tour’, we already started the cooperation with organisations organisations with cooperation the started already we ‘Cult-Tour’, the of preparation the uring D

part in the activities and create them. create and activities the in part

audience, the programme itself provides many opportunities for those target groups so that they could take take could they that so groups target those for opportunities many provides itself programme the audience,

the audience development section will be targeted. Apart from the strategy and action plan to increase the the increase to plan action and strategy the from Apart targeted. be will section development audience the

and finally the citizens that cannot dedicate much time to culture due to their job duties, as explained in in explained as duties, job their to due culture to time much dedicate cannot that citizens the finally and

audience development, young people of four age groups, citizens from minority groups (especially the Roma) Roma) the (especially groups minority from citizens groups, age four of people young development, audience

above-mentioned cultural, economic, and social influences. By creating a strong and convincing strategy for for strategy convincing and strong a creating By influences. social and economic, cultural, above-mentioned

The title of ‘European Capital of Culture’ will create a deep impact on the City of Novi Sad with the the with Sad Novi of City the on impact deep a create will Culture’ of Capital ‘European of title The

through sustainable and long-term cooperation with sector organisations working with people with disabilities. disabilities. with people with working organisations sector with cooperation long-term and sustainable through

inclusion of cultural programmes, and effective mechanism to improve the current situation. This will be achieved achieved be will This situation. current the improve to mechanism effective and programmes, cultural of inclusion

the Cult –Tour aims at a more strategic approach in empowering cultural actors in order to establish standards for for standards establish to order in actors cultural empowering in approach strategic more a at aims –Tour Cult the

In reality, those policy obligations and specific recommendations are not always fully implemented, so so implemented, fully always not are recommendations specific and obligations policy those reality, In

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{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

ens with fewer opportunities (living in remote areas, minorities - especially the Roma, citizens citizens Roma, the especially - minorities areas, remote in (living opportunities fewer with ens Citiz

cultural institutions as well as with schools and universities; and schools with as well as institutions cultural

modern education programme based on informal education – in cooperation with youth organisations and and organisations youth with cooperation in – education informal on based programme education modern

roups are defined: 7-11, 12-15, 15-18, 18-25) will be approached by providing providing by approached be will 18-25) 15-18, 12-15, 7-11, defined: are roups g age (Four ple Peo Young

target groups are the following: the are groups target

defined the key target groups and most important values for the audience development in the ‘Cult-Tour’. Those Those ‘Cult-Tour’. the in development audience the for values important most and groups target key the defined

actions for the audience development. The Organising Committee (in cooperation with other stakeholders) has has stakeholders) other with cooperation (in Committee Organising The development. audience the for actions

team, based on the Decisions of the Organising Committee is developing the strategy and and strategy the developing is Committee Organising the of Decisions the on based team, t projec The

AUDIENCES RGET TA

quality culture for all citizens (2014-2022); citizens all for culture quality

involved will be the final step in building stronger commitments for the promotion of better policies and more more and policies better of promotion the for commitments stronger building in step final the be will involved

plans based on recommendations generated by all stakeholders stakeholders all by generated recommendations on based plans follow-up the of creation The 8.

with reduced interest and/or access to quality cultural content. (2015-2022); content. cultural quality to access and/or interest reduced with

the entire process and measure our success to engage and empower new audiences audiences new empower and engage to success our measure and process entire the evaluate to aiming actions

mostly on the basis of the real cultural needs of the target groups. In the end of the project, we will have a set of of set a have will we project, the of end the In groups. target the of needs cultural real the of basis the on mostly

The strategy for audience development will be developed from the objectives of the project, but but project, the of objectives the from developed be will development audience for strategy The 7. 7.

informal education methods (2017-21); methods education informal

educational component to assist audience in taking new roles, using new technologies and quality, participative participative quality, and technologies new using roles, new taking in audience assist to component educational

improvements. Through this process we will, in communication with cultural stakeholders, ensure quality quality ensure stakeholders, cultural with communication in will, we process this Through improvements.

taking new roles in the process, ensuring a two-way communication (cultural actors – audience) feedback and and feedback audience) – actors (cultural communication two-way a ensuring process, the in roles new taking

that allow new audiences to take part and fulfil their needs, needs, their fulfil and part take to audiences new allow that activities of implementation and Design 6.

Tour’ (2016-17); Tour’

how the feedback is collected from target audiences during the preparation and implementation of the ‘Cult- the of implementation and preparation the during audiences target from collected is feedback the how

performances or public discussions. At this point, it is essential to describe the ways and provide guidelines on on guidelines provide and ways the describe to essential is it point, this At discussions. public or performances

of the ‘Cult-Tour’. For example, it can be a defined level and quality of involvement in the specific exhibitions, exhibitions, specific the in involvement of quality and level defined a be can it example, For ‘Cult-Tour’. the of

strategy for the audience development. This includes defining the role of audience in each programme activity activity programme each in audience of role the defining includes This development. audience the for strategy

of the relationship with the key target groups (audiences) is the next step in defining the the defining in step next the is (audiences) groups target key the with relationship the of Re-thinking 5.

cultural programmes (2016); programmes cultural

characteristics, including recommendations for actions addressing their involvement and participation in the the in participation and involvement their addressing actions for recommendations including characteristics,

representing 3 key target groups representatives with clearly identified cultural needs and other important important other and needs cultural identified clearly with representatives groups target key 3 representing

The final outcome of the previous activity (Under number 3) will be the defined defined the be will 3) number (Under activity previous the of outcome final The profiles 4.

audiences but also scan possible challenges that need to be addressed. Those activities are currently running (2016); running currently are activities Those addressed. be to need that challenges possible scan also but audiences

activities in order to analyse and scan the nature of the existing existing the of nature the scan and analyse to order in activities we have with the identified key target target key identified the with have we relations

During the preparation of the project, our team has implemented evaluation and monitoring monitoring and evaluation implemented has team our project, the of preparation the During 3. 3.

quality communication and relationship with those target audiences (2014-2016); (2014-2016); audiences target those with relationship and communication quality

need to be challenged and possibly removed in order to create create to order in removed possibly and challenged be to need barriers of kind which Defining 2.

based on concrete data, research and practices (2012-2014); (2012-2014); practices and research data, concrete on based groups target Identifying 1. 1.

defining audience development strategic and action plan in the ‘Cult - Tour’ are as follows: as are Tour’ - ‘Cult the in plan action and strategic development audience defining in steps n ai m The

STEP Y B STEP

by diverse educational, animation and cultural programmes of the ‘Cult - Tour’ in Novi Sad and its surrounding. its and Sad Novi in Tour’ - ‘Cult the of programmes cultural and animation educational, diverse by

audience to be targeted and then identifying and removing the barriers that prevent reaching the new audience audience new the reaching prevent that barriers the removing and identifying then and targeted be to audience

the ‘Cult - Tour’ project. We believe that the most important task in this part of the project is defining concrete concrete defining is project the of part this in task important most the that believe We project. Tour’ - ‘Cult the

development, the most important is that those actions go in line with the objectives, priorities, and values of of values and priorities, objectives, the with line in go actions those that is important most the development,

eloping strategic and implementation plan, but also concrete programmes for audience audience for programmes concrete also but plan, implementation and strategic eloping dev When

RO INT

particular the link with education and the participation of schools. of participation the and education with link the particular

Explain your overall strategy for audience development, and in in and development, audience for strategy overall your Explain

CULT 56 OUTREACH TOUR

hose initiatives you can find here: predskolska.rs | likovnicentardece.org | raspustiliste.com | likovnicentardece.org | predskolska.rs here: find can you initiatives hose t about More

education. education.

about 120 years of experience in working with children, developing their visual, musical, technical and physical physical and technical musical, visual, their developing children, with working in experience of years 120 about

has been working on the visual education of children for over 60 years. These three organisations together have have together organisations three These years. 60 over for children of education visual the on working been has

arts, literature and performing art that were practiced and promoted. The Centre for Art Education of Children Children of Education Art for Centre The promoted. and practiced were that art performing and literature arts,

for children, organising their free time during the holidays with the activities of different promotion of visual visual of promotion different of activities the with holidays the during time free their organising children, for

Ćirpanov’ (later ), where the group of professors created a pedagogical programme programme pedagogical a created professors of group the where University), Open Sad Novi (later Ćirpanov’

named Nursery ‘Happy childhood’ in Novi Sad. Similar initiative started in 1983 at the Workers’ University ‘Radivoj ‘Radivoj University Workers’ the at 1983 in started initiative Similar Sad. Novi in childhood’ ‘Happy Nursery named

tradition has been kept since 1992 in the Centre for Art and Visual Education Teachers for Preschool Children Children Preschool for Teachers Education Visual and Art for Centre the in 1992 since kept been has tradition

educational activities in different organisations working on visual and . For example, this this example, For arts. performing and visual on working organisations different in activities educational

ng tradition in the City of Novi Sad, implemented though though implemented Sad, Novi of City the in tradition ng lo a has programmes cultural of promotion The

the preparation and implementation of the European Capital of Culture year. Culture of Capital European the of implementation and preparation the

methods cannot be used for different age groups and thus we provide some basic set of actions to be applied in in applied be to actions of set basic some provide we thus and groups age different for used be cannot methods

schools to university students using different methodology based on informal education. We believe that same same that believe We education. informal on based methodology different using students university to schools

interactive multimedia platform). The activities in this chapter aim at working with young people from primary primary from people young with working at aim chapter this in activities The platform). multimedia interactive

culture, with more participatory aspects (based on the project project the on (based aspects participatory more with culture, - an online online an - Heritage Cultural of Digitisation

creating more sustainable relationships with this audience, which will be built on the same future concept of of concept future same the on built be will which audience, this with relationships sustainable more creating

by creating different ways of communication between young people and ‘cultural stakeholders’ as well and by by and well as stakeholders’ ‘cultural and people young between communication of ways different creating by

some previous generations. ‘Cult Tour’ looks at the possibilities to address new generations of young people people young of generations new address to possibilities the at looks Tour’ ‘Cult generations. previous some

time, but at the same time influenced them to be less in touch with art and culture in general compared to to compared general in culture and art with touch in less be to them influenced time same the at but time,

development in the IT and social media provided young people with more options to self-organise their free free their self-organise to options more with people young provided media social and IT the in development

s been recognised by our city and the team of ‘Cult – Tour’ that the latest technological technological latest the that Tour’ – ‘Cult of team the and city our by recognised been s ha It

PEOPLE: ‘EDUCATIONAL CULT – TOURS’ – CULT ‘EDUCATIONAL PEOPLE: YOUNG 1.

the application. the

referring to a question of how those programmes will be implemented in schools. This is a separate question in in question separate a is This schools. in implemented be will programmes those how of question a to referring

addressing the work with Cultural stakeholders. The first chapter that addresses the young people is also also is people young the addresses that chapter first The stakeholders. Cultural with work the addressing

ctivities are divided into 4 pillars addressing 3 main target groups, and a special chapter, chapter, special a and groups, target main 3 addressing pillars 4 into divided are ctivities a The

TIVITIES AC

strategies and actions for audience development in the long term perspective. term long the in development audience for actions and strategies

‘Cultural stakeholders’ who need empowerment and capacity building in order to build more effective effective more build to order in building capacity and empowerment need who stakeholders’ ‘Cultural

providers of culture has also been identified as an essential aspect. The main partners in the project are are project the in partners main The aspect. essential an as identified been also has culture of providers

ions targeting those three target groups, the need to work with the the with work to need the groups, target three those targeting ions act concrete the from Apart

contents and promotion of the project itself; itself; project the of promotion and contents

‘On the way’ programmes using innovative, new or ‘funky’ models for promotion and animation of the cultural cultural the of animation and promotion for models ‘funky’ or new innovative, using programmes way’ the ‘On

‘Working citizens’, (aged 25-55) working in the city of Novi Sad and neighbouring areas will be offered offered be will areas neighbouring and Sad Novi of city the in working 25-55) (aged citizens’, ‘Working

quality of a cultural activities through providing of ‘Caravan’ mobile programmes; mobile ‘Caravan’ of providing through activities cultural a of quality

with economic disadvantages) who will be enabled to easily transit from one venue to another while keeping the the keeping while another to venue one from transit easily to enabled be will who disadvantages) economic with

CULT 57

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

building and implementation of different cultural programmes. programmes. cultural different of implementation and building

and after that reach out to this target group through the programmes and increase its participation in the the in participation its increase and programmes the through group target this to out reach that after and

from work with specially designed ‘On the way’ programmes. The main idea is to scan cultural needs and venues venues and needs cultural scan to is idea main The programmes. way’ the ‘On designed specially with work from

music performances, etc. The ‘Cult – Tour’ initiative aims at targeting those people on their way to work, back back work, to way their on people those targeting at aims initiative Tour’ – ‘Cult The etc. performances, music

contents. It reflected drastically on a decrease in annual visits to city galleries, museums, cinemas, theatres, theatres, cinemas, museums, galleries, city to visits annual in decrease a on drastically reflected It contents.

than others face challenges with respect to a standard working hours, family duties and the need for cultural cultural for need the and duties family hours, working standard a to respect with challenges face others than

crises, the labor market has suffered the most, where professionals (citizens still in work placements) more more placements) work in still (citizens professionals where most, the suffered has market labor the crises,

, due to ineffective transition that took place in Serbia influenced by the economical and moral moral and economical the by influenced Serbia in place took that transition ineffective to due , Finally

3. WORKING, BUSY CITIZENS: ‘ON THE WAY CULT - TOUR’ - CULT WAY THE ‘ON CITIZENS: BUSY WORKING, 3.

‘Cult - Tour’ has a role in promoting new ways to participate in and build cultural programmes. programmes. cultural build and in participate to ways new promoting in role a has Tour’ - ‘Cult

remote and rural areas, minorities, especially the Roma) have very limited access to cultural programmes and and programmes cultural to access limited very have Roma) the especially minorities, areas, rural and remote

some other target groups. Due to financial, geographical and educational obstacles, these target groups (from (from groups target these obstacles, educational and geographical financial, to Due groups. target other some

was mapped since their participation and implementation of cultural programmes is very low compared to to compared low very is programmes cultural of implementation and participation their since mapped was

velop more quality relationships with citizens with fewer opportunities opportunities fewer with citizens with relationships quality more velop de to need the time, same the At

2. CITIZENS WITH FEWER OPPORTUNITIES: ‘CULT – TOUR CARAVANS’ TOUR – ‘CULT OPPORTUNITIES: FEWER WITH CITIZENS 2.

been finalised. been

all the steps and assessment for this target group have have group target this for assessment and steps the all

target group have been finalised. finalised. been have group target

programme of the workshops will be developed after after developed be will workshops the of programme

developed after all the steps and assessment for this this for assessment and steps the all after developed

as audience and creators of the programme. The The programme. the of creators and audience as

programme. The programme of workshops will be be will workshops of programme The programme.

to motivate them to take part in the activities, both both activities, the in part take to them motivate to

present cultural programmes within the ‘Cult – Tour’ Tour’ – ‘Cult the within programmes cultural present

within the ‘Cult – Tour’ for children of this age in order order in age this of children for Tour’ – ‘Cult the within

tools and new information technologies in order to to order in technologies information new and tools

education in order to present cultural programmes programmes cultural present to order in education

workshops based on informal education, using visual visual using education, informal on based workshops

will be implementing workshops based on informal informal on based workshops implementing be will

youth workers will be implementing more complicated complicated more implementing be will workers youth

(that will be composed of artists and youth workers), workers), youth and artists of composed be will (that

educators comprising cultural workers, artists and and artists workers, cultural comprising educators

During period from 2020 to 2021, our team of educators educators of team our 2021, to 2020 from period During

During the period from 2020 to 2021, our team of of team our 2021, to 2020 from period the During

Municipality of Novi Sad. Novi of

territory of Municipality of Novi Sad. Novi of Municipality of territory people who are the residents at the territory of the the of territory the at residents the are who people

out to all young people who are the residents at the the at residents the are who people young all to out of this target audience, reaching out to all young young all to out reaching audience, target this of

habits and need of this target audience, reaching reaching audience, target this of need and habits primarily used to scan the cultural habits and needs needs and habits cultural the scan to used primarily

sessions will be primarily used to scan the cultural cultural the scan to used primarily be will sessions duration of 45 min i.e. equal to a regular class) will be be will class) regular a to equal i.e. min 45 of duration

‘Cult -Tour’ will be shortly announced but those info info those but announced shortly be will -Tour’ ‘Cult shortly announced but those workshops (with the the (with workshops those but announced shortly

info sessions in all schools where the activities of of activities the where schools all in sessions info schools where the activities of ‘Cult -Tour’ will be be will -Tour’ ‘Cult of activities the where schools

and professors of the art education, we will introduce introduce will we education, art the of professors and in all the the all in workshops compulsory introduce will we

In cooperation with the management of the schools schools the of management the with cooperation In In the cooperation with primary schools and teachers teachers and schools primary with cooperation the In

PRIMARY SCHOOL (2) SCHOOL PRIMARY PRIMARY SCHOOL (1) SCHOOL PRIMARY

YOUNG PEOPLE AGED 12 - 15 15 - 12 AGED PEOPLE YOUNG YOUNG PEOPLE AGED 07 - 11 11 - 07 AGED PEOPLE YOUNG

The actual activities are the following: the are activities actual The

CULT 58 OUTREACH TOUR

the main stakeholders involved in the process. the in involved stakeholders main the

ammes of Cult-Tour must be in line with those values, as agreed amongst amongst agreed as values, those with line in be must Cult-Tour of ammes progr and activities the All

Developing sense for the importance of culture in schools; schools; in culture of importance the for sense Developing ▶ ▶

Developing innovative interactions and relations with audience in order to ensure long term impact; term long ensure to order in audience with relations and interactions innovative Developing ▶ ▶

New online habits addressed with quality online cultural content; cultural online quality with addressed habits online New

▶ ▶

Successful business and marketing models in culture; culture; in models marketing and business Successful ▶ ▶

Creating quality discussion about the role of culture in Serbia in the last 25 years; years; 25 last the in Serbia in culture of role the about discussion quality Creating ▶ ▶

Policy dedication to work on the creation of cultural habits; cultural of creation the on work to dedication Policy ▶ ▶

ey values and principles of the ‘Cult - Tour’ project when working on audience development, are: are: development, audience on working when project Tour’ - ‘Cult the of principles and values ey The k The

VALUES

and best practices from other European countries. European other from practices best and

educational and training opportunities free of charge, using new and proven marketing and business models, models, business and marketing proven and new using charge, of free opportunities training and educational

effectively for more efficient audience development in the long term perspective. The ‘Cult – Tour 20121’ offers offers 20121’ Tour – ‘Cult The perspective. term long the in development audience efficient more for effectively

stakeholders’ who need empowerment and capacity building in order to build their strategies and actions more more actions and strategies their build to order in building capacity and empowerment need who stakeholders’

has also been identified as the essential aspect of the initiative. The main partners in the project are ‘Cultural ‘Cultural are project the in partners main The initiative. the of aspect essential the as identified been also has

targeting previously described three target groups, the need to work with the providers of cultural programmes programmes cultural of providers the with work to need the groups, target three described previously targeting

sector and in that way increase their capacity to reach out to new audiences. Apart from the concrete actions actions concrete the from Apart audiences. new to out reach to capacity their increase way that in and sector

, the project has a role to empower stakeholders in culture, especially ones coming from the civil civil the from coming ones especially culture, in stakeholders empower to role a has project the , Finally

4. CULTURAL STAKEHOLDERS: ‘CULT – TOUR CAPACITY BUILDING’ CAPACITY TOUR – ‘CULT STAKEHOLDERS: CULTURAL 4.

important skills and competences. and skills important youth organisations from the city of Novi Sad. Novi of city the from organisations youth

‘Cult – Tour’ as a way of supporting the city and gain gain and city the supporting of way a as Tour’ – ‘Cult workshops will be developed in cooperation with with cooperation in developed be will workshops

volunteering experience within the programme of the the of programme the within experience volunteering for this target group have been finalised. These These finalised. been have group target this for

We will provide an opportunity for students to take take to students for opportunity an provide will We will be developed after all the steps and assessment assessment and steps the all after developed be will

vocational schools. The programme of the workshops workshops the of programme The schools. vocational

departments as well. as departments to young people of this age in the secondary and and secondary the in age this of people young to

rather of technical faculties and some humanities humanities some and faculties technical of rather present cultural programmes within the ‘Cult – Tour’ Tour’ – ‘Cult the within programmes cultural present

won’t be targeting students of art faculties but but faculties art of students targeting be won’t using visual tools and new technologies in order to to order in technologies new and tools visual using

participate will be introduced. Those info sessions sessions info Those introduced. be will participate workshops based on informal education but especially especially but education informal on based workshops

where ‘Cult – Tour’ will be presented and the ways to to ways the and presented be will Tour’ – ‘Cult where youth workers will be implementing more complicated complicated more implementing be will workers youth

youth workers will be implementing info sessions sessions info implementing be will workers youth educators comprising cultural workers, artists and and artists workers, cultural comprising educators

educators comprising cultural workers, artist and and artist workers, cultural comprising educators During the period from 2020 to 2021, our team of of team our 2021, to 2020 from period the During

During the period from 2020 to 2021, our team of of team our 2021, to 2020 from period the During

territory of Municipality of Novi Sad. Novi of Municipality of territory

at the territory of Municipality of Novi Sad. Novi of Municipality of territory the at out to all young people who are the residents at the the at residents the are who people young all to out

reaching out to all young people who are the residents residents the are who people young all to out reaching habits and needs of this target audience, reaching reaching audience, target this of needs and habits

to scan the cultural habits of this target audience, audience, target this of habits cultural the scan to sessions will be primarily used to scan the cultural cultural the scan to used primarily be will sessions

primarily those info sessions will be primarily used used primarily be will sessions info those primarily ‘Cult-Tour’ will be shortly announced, but those info info those but announced, shortly be will ‘Cult-Tour’

activities of ‘Cult-Tour’ will be shortly announced but but announced shortly be will ‘Cult-Tour’ of activities info sessions in all schools where the activities of of activities the where schools all in sessions info

larger info sessions at the University where the the where University the at sessions info larger and professors of the art education, we will introduce introduce will we education, art the of professors and

In cooperation with Universities, we will introduce introduce will we Universities, with cooperation In In cooperation with the management of the schools schools the of management the with cooperation In

UNIVERSITIES SECONDARY SCHOOLS AND VOCATIONAL SCHOOLS VOCATIONAL AND SCHOOLS SECONDARY

YOUNG PEOPLE AGED 19 - 25 - 19 AGED PEOPLE YOUNG YOUNG PEOPLE AGED 15 - 19 - 15 AGED PEOPLE YOUNG

CULT 59

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

maintenance of the given cultural institutions. institutions. cultural given the of maintenance

od of 2011 – 2015, the city invested about 6% on the average in the infrastructural infrastructural the in average the on 6% about invested city the 2015, – 2011 of od peri analysed the In

Protection of Cultural Monuments, polyvalent centres etc.). centres polyvalent Monuments, Cultural of Protection

institutions of the city of Novi Sad (City Museum, City Archives, City Library, City Theatres, City Institute for the the for Institute City Theatres, City Library, City Archives, City Museum, (City Sad Novi of city the of institutions

the table were invested in the functioning of the most significant cultural cultural significant most the of functioning the in invested were table the in showed funds the of Most

the culture in the given period. The table gives constant values of investments without greater fluctuations. fluctuations. greater without investments of values constant gives table The period. given the in culture the

in the table indicate that the city annually allocates 11,016,546.47 EUR or 5.87% from the budget on average for for average on budget the from 5.87% or EUR 11,016,546.47 allocates annually city the that indicate table the in

table shows investment of the city of Novi Sad in culture in the period from 2011 to 2015 . The data data The . 2015 to 2011 from period the in culture in Sad Novi of city the of investment shows table The

Annual budget for culture in the City (in % of the total annual budget of the City) the of budget annual total the of % (in City the in culture for budget Annual

,2 ,7 ,6 ,5 5,68% 6,15% 6,36% 5,37% 5,62%

2015 2014 2013 2012 2011

11.552.159,95 11.996.541,6 11.996.541,6 11.552.159,95 10.841.930,1 147925 9.284.188,1 11.407.912,59

Annual budget for culture in the City (in euros) (in City the in culture for budget Annual

Culture application)? (Please fill in the table below). table the in fill (Please application)? Culture

5 years (excluding expenditure for the present European Capital of of Capital European present the for expenditure (excluding years 5

What has been the annual budget for culture in the city over the last last the over city the in culture for budget annual the been has What

CITY BUDGET FOR CULTURE FOR BUDGET CITY

FINANCE A.

VI

MANAGEMENT

CULT 60 MANAGEMENT TOUR

Annual budget for ECoC project (in eur) (in project ECoC for budget Annual Year

through the collection of taxes. taxes. of collection the through 2021

124.920,85

from the city budget since it will increase increase will it since budget city the from

2020

culture grow, so shall the allocation of funds funds of allocation the shall so grow, culture 121.974,58

of the current situation. As the revenues from from revenues the As situation. current the of

2019

120.401,58 programmes and measures for improvement improvement for measures and programmes

shall increase through the above-mentioned above-mentioned the through increase shall

2018

113.950,93

years to come, the revenues from culture culture from revenues the come, to years

planned programmes. We expect that in the the in that expect We programmes. planned 2017

104.483,35

forecasts until we see the first results of the the of results first the see we until forecasts

2016

2021. We did not want to give unrealistic unrealistic give to want not did We 2021. 104.000,00 104.000,00

to provide for culture per year, ending with with ending year, per culture for provide to

2015

103.267,00 103.267,00 allocation of funds the city is currently ready ready currently is city the funds of allocation

of projection realistic a is This

2021 project as successfully as possible: as successfully as project 2021

est the following amounts of money per year in order to prepare the Novi Sad Sad Novi the prepare to order in year per money of amounts following the est inv to planning is city The

until the European Capital of Culture year. year. Culture of Capital European the until

indicate this amount starting from the year of submission of the bid bid the of submission of year the from starting amount this indicate

culture to finance the European Capital of Culture project, please please project, Culture of Capital European the finance to culture

In case the city is planning to use funds from its annual budget for for budget annual its from funds use to planning is city the case In

The table shows investments in culture by partner municipalities in the period from 2011 to2015. to2015. 2011 from period the in municipalities partner by culture in investments shows table The

(in % of the total annual budget of the City) the of budget annual total the of % (in

Annual budget for culture in the City the in culture for budget Annual

Annual budget for culture in the City (in EUR) and Area21 and EUR) (in City the in culture for budget Annual

98,12% 1,88%

11,016,546.47 eur 11,016,546.47 210,840.23 eur 210,840.23

Novi Sad Novi Surrounding area Surrounding

Total income Total

11,227,386.70

income

5.30% Total

116,628.25

Karlovci

5.34%

Sremski

398,081.93

Beočin 7.53%

117,810.50

Irig 2.46%

11,016,546.47

Novi Sad Novi 5.87%

Year 2011-2015 Year

CULT 61

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

the acceptance of all forms of diversity. of forms all of acceptance the

values. Development of culture influences the preservation of tradition, identity and life of people as well as as well as people of life and identity tradition, of preservation the influences culture of Development values.

create added value thus influencing the culturalisation of people as well as the approximation to the European European the to approximation the as well as people of culturalisation the influencing thus value added create

1990s at a time the war in the territory of the Western Balkans, was raging. Artists will become businessmen and and businessmen become will Artists raging. was Balkans, Western the of territory the in war the time a at 1990s

importance of development and consumption of culture would stop the kitsch and trash, which emerged in the the in emerged which trash, and kitsch the stop would culture of consumption and development of importance

culture for all age groups. Good prevention in the form of training sessions and raising of awareness on the the on awareness of raising and sessions training of form the in prevention Good groups. age all for culture

could invest more funds in the development and participation in the EU projects and education in the area of of area the in education and projects EU the in participation and development the in funds more invest could

manner, they will gradually become independent from the state. On the other hand, through savings, the state state the savings, through hand, other the On state. the from independent become gradually will they manner,

development in the form of more creative, more innovative and more competitive business operation. In this this In operation. business competitive more and innovative more creative, more of form the in development

businessmen in the area of creative industries as well as cultural institutions to invest more in their own own their in more invest to institutions cultural as well as industries creative of area the in businessmen

means of the proposed strategy, we will encourage the current and future entrepreneurs and and entrepreneurs future and current the encourage will we strategy, proposed the of means By

82,98%

8.255.051,11 eur 8.255.051,11

private sector private

eur

From the From

9.948.049,40

expenditure expenditure

operarting

17,02%

to cover to

Total income Total

1.692.998,29 eur 1.692.998,29

public sector public

From the From

the legacy activities. Please also fill in the table below. table the in fill also Please activities. legacy the

preparation phase, the year of the title, the evaluation and provisions for for provisions and evaluation the title, the of year the phase, preparation

set aside to cover operational expenditure). The budget shall cover the the cover shall budget The expenditure). operational cover to aside set

Please explain the overall operating budget (i.e. funds that are specifically specifically are that funds (i.e. budget operating overall the explain Please

INCOME TO COVER OPERATING EXPENDITURE OPERATING COVER TO INCOME

ERATING BUDGET FOR THE TITLE YEAR TITLE THE FOR BUDGET ERATING OP

difference would be (6.81%-5.87%) 0.94% per year. per 0.94% (6.81%-5.87%) be would difference

investing in culture. Since the City of Novi Sad is presently investing 11,016,546.47 EUR or 5.87%, the positive positive the 5.87%, or EUR 11,016,546.47 investing presently is Sad Novi of City the Since culture. in investing

to invest about 750,000.00 EUR per year that after year or 6.81% of the total budget the city is currently currently is city the budget total the of 6.81% or year after that year per EUR 750,000.00 about invest to

the 2021 project prove to be interesting for the target groups, end beneficiaries and stakeholders, the city plans plans city the stakeholders, and beneficiaries end groups, target the for interesting be to prove project 2021 the

or improving the current situation regarding culture in the City of Novi Sad through through Sad Novi of City the in culture regarding situation current the improving or f measures the If

and in % of the overall annual budget)? annual overall the of % in and

spend for culture after the European Capital of Culture year (in EUR EUR (in year Culture of Capital European the after culture for spend

Which amount of the overall annual budget does the city intend to to intend city the does budget annual overall the of amount Which

CULT 62 MANAGEMENT TOUR

management structure, when the nomination of the city for the European Capital of Culture is quite certain. certain. quite is Culture of Capital European the for city the of nomination the when structure, management

and implementation of the project proposals. The team will be selected along with the selection of the entire entire the of selection the with along selected be will team The proposals. project the of implementation and

and direct participants in the project/artists) and conduct training sessions and pre-evaluation for the drafting drafting the for pre-evaluation and sessions training conduct and project/artists) the in participants direct and

Project Teams. It will also have to assist all potential applicants (programme holders, project target groups groups target project holders, (programme applicants potential all assist to have also will It Teams. Project

from the initial ideas to the final version in cooperation with the Artistic Director, Business Director and the the and Director Business Director, Artistic the with cooperation in version final the to ideas initial the from

funds. The Fund Raising Team will be a responsible CEO, and its task will be to develop project proposals proposals project develop to be will task its and CEO, responsible a be will Team Raising Fund The funds.

funds intended for Serbia will primarily rely on the Fund raising team, for writing and applying for all available available all for applying and writing for team, raising Fund the on rely primarily will Serbia for intended funds

ategy for raising funds from the EU funds/programmes as well as from the IPA pre-accession pre-accession IPA the from as well as funds/programmes EU the from funds raising for ategy str The

Union programmes/funds to cover operating expenditure? operating cover to programmes/funds Union

What is your fund raising strategy to seek financial support from from support financial seek to strategy raising fund your is What

expenditures. These amounts can be compensated for by other sources of funding. funding. of sources other by for compensated be can amounts These expenditures.

the implementation of the operating segment of our project by their unrealistic prediction of operating operating of prediction unrealistic their by project our of segment operating the of implementation the

of the fund raising strategy we minimised the participation of all government levels, which could jeopardise jeopardise could which levels, government all of participation the minimised we strategy raising fund the of

commit themselves by the end of 2015 in the pre-selection phase or in 2016. If they do not do so, by means means by so, do not do they If 2016. in or phase pre-selection the in 2015 of end the by themselves commit

perating expenditure has not been yet voted on at all the levels. It is expected that they will will they that expected is It levels. the all at on voted yet been not has expenditure perating O

not, when will they do so? do they will when not,

on or made financial commitments to cover operating expenditure? If If expenditure? operating cover to commitments financial made or on

Have the public finance authorities (City, Region, State) already voted voted already State) Region, (City, authorities finance public the Have

and natural surrounding. The aim is to connect the entire area so it makes a compact entirety. entirety. compact a makes it so area entire the connect to is aim The surrounding. natural and

provide artists with the space for Residence and smooth cultural expression along with their cultural, historical historical cultural, their with along expression cultural smooth and Residence for space the with artists provide

this project that we want to influence the financial empowerment of municipalities in this area because they can can they because area this in municipalities of empowerment financial the influence to want we that project this

liabilities but they are of great importance for their infrastructure and cultural monuments they have. It is with with is It have. they monuments cultural and infrastructure their for importance great of are they but liabilities

are also expected in the period of 2015-2021. Partner municipalities within the AREA21 will not have any financial financial any have not will AREA21 the within municipalities Partner 2015-2021. of period the in expected also are

Government of the Republic of Serbia and from the Provincial Secretariat for Culture and Public Information Information Public and Culture for Secretariat Provincial the from and Serbia of Republic the of Government

esting in operating expenditure from the city budget, investments coming from the the from coming investments budget, city the from expenditure operating in esting inv from Apart

29,54%

500.000,00 eur 500.000,00

Mercuri Prize) Mercuri

of Melina of

(with exception (with

EU

11,81% 0%

eur

1.692.998,29 200.000,00 eur 200.000,00 0,00 eur 0,00

Government (AREA21) operating expenditure operating

to cover to National Partner municipalities Partner

the public sector public the

Income from Income

11,81%

46,84%

200.000,00 eur 200.000,00

792.998,29 eur 792.998,29

Secretary Secretary

City

Provintial

sector to cover operating expenditure? Please fill in the table below: table the in fill Please expenditure? operating cover to sector

What is the breakdown of the income to be received from the public public the from received be to income the of breakdown the is What

INCOME FROM THE PUBLIC SECTOR PUBLIC THE FROM INCOME

CULT 63

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

funds will be classified based on the source and the purpose. Bearing in mind that most of activities will be in in be will activities of most that mind in Bearing purpose. the and source the on based classified be will funds

the citizens of Novi Sad, will be able to keep track of the manner in which the funds are being spent. The raised raised The spent. being are funds the which in manner the of track keep to able be will Sad, Novi of citizens the

of the pace of fundraising as well as the major donors. In addition, within this section, everybody, especially especially everybody, section, this within addition, In donors. major the as well as fundraising of pace the of

special section within the official website Novi Sad 2021. In this section, everybody will be able to keep track track keep to able be will everybody section, this In 2021. Sad Novi website official the within section special

be presented on the website with information on the source and the amount of funds. Fundraising will have a a have will Fundraising funds. of amount the and source the on information with website the on presented be

– the whole process of fund raising will be available on the website. Each donation will will donation Each website. the on available be will raising fund of process whole the – ransparency T

of the ‘Novi Sad 2021’ project as well as on the benefits for the city and its dwellers. dwellers. its and city the for benefits the on as well as project 2021’ Sad ‘Novi the of

citizens of Novi Sad etc.). The campaign will focus on raising awareness of all target groups on the significance significance the on groups target all of awareness raising on focus will campaign The etc.). Sad Novi of citizens

entrepreneurs and business people in the area of creative industries, economy (real and financial sector) famous famous sector) financial and (real economy industries, creative of area the in people business and entrepreneurs

this section, we will deploy all available public resources (the media, celebrities, city representatives, artists, artists, representatives, city celebrities, media, (the resources public available all deploy will we section, this

– making a special promotional campaign in order to raise funds. In In funds. raise to order in campaign promotional special a making – publicity and campaign Media

tactics, which implies a larger number of sources with smaller or tolerable amounts. amounts. tolerable or smaller with sources of number larger a implies which tactics,

cannot expect to fulfill our plans with just a few individual donations. For this very reason, we have chosen this this chosen have we reason, very this For donations. individual few a just with plans our fulfill to expect cannot

financial situation is unenviable at all levels – both for citizens and economy, especially in the public sector, we we sector, public the in especially economy, and citizens for both – levels all at unenviable is situation financial

– a larger number of donors with smaller amounts of money. At a time when when time a At money. of amounts smaller with donors of number larger a – game figures Large

while respecting the specificities of the community in which we operate and all target groups. groups. target all and operate we which in community the of specificities the respecting while

– in the process of fund raising, we will use all available models, models, available all use will we raising, fund of process the in – sources funding of ersification Div

THE BASIC PRINCIPLES OF THE FUND RAISING STRATEGY ARE AS FOLLOWS: FOLLOWS: AS ARE STRATEGY RAISING FUND THE OF PRINCIPLES BASIC THE

Novi Sad 2021 project. project. 2021 Sad Novi

an emphasis on the fundraising strategy in order to provide sustainable and realistic sources of funding for the the for funding of sources realistic and sustainable provide to order in strategy fundraising the on emphasis an

challenges in the process of budgeting of the entire activity. For these reasons in particular, we decided to put put to decided we particular, in reasons these For activity. entire the of budgeting of process the in challenges

crisis in the past few years, the City of Novi Sad, as a candidate for the European City of Culture, will face huge huge face will Culture, of City European the for candidate a as Sad, Novi of City the years, few past the in crisis

Sad itself which is the result of the events in the past 20 years as well as the effects of the global economic economic global the of effects the as well as years 20 past the in events the of result the is which itself Sad

Having in mind a not so enviable financial situation in the Republic of Serbia and the City of No of City the and Serbia of Republic the in situation financial enviable so not a mind in Having vi vi

sponsors? What is the plan for involving sponsors in the event? the in sponsors involving for plan the is What sponsors?

What is the fund-raising strategy to seek support from private private from support seek to strategy fund-raising the is What

INCOME FROM THE PRIVATE SECTOR PRIVATE THE FROM INCOME

Ionian Transnational Programme, Pre-Accession Funds intended for Serbia – IPA. – Serbia for intended Funds Pre-Accession Programme, Transnational Ionian

Programmes of Serbia-Croatia Cross Border Cooperation, the Danube Transnational programme, Adriatic- programme, Transnational Danube the Cooperation, Border Cross Serbia-Croatia of Programmes

innovation, Creative Europe, Erasmus+, Cosme, Programmes of Serbia-Hungary Cross Border Cooperation, Cooperation, Border Cross Serbia-Hungary of Programmes Cosme, Erasmus+, Europe, Creative innovation,

available for Serbia and the city as a local self-government unit: Europe for Citizens, Employment and social social and Employment Citizens, for Europe unit: self-government local a as city the and Serbia for available

we conclude that the City of Novi Sad is institutionally connected and ready to apply for the following funds funds following the for apply to ready and connected institutionally is Sad Novi of City the that conclude we

and Baranja based in Osijek, which is the leading development agency in the region. Based on the given facts, facts, given the on Based region. the in agency development leading the is which Osijek, in based Baranja and

industries. Great assistance in applying will be provided by the Regional Development Agency of Slavonija Slavonija of Agency Development Regional the by provided be will applying in assistance Great industries.

was established in Novi Sad and it deals, among other things, with projects in the field of culture and creative creative and culture of field the in projects with things, other among deals, it and Sad Novi in established was

Within the ‘European Affairs’ Fund of the Autonomous Province of Vojvodina, a Desk Creative Europe Serbia Serbia Europe Creative Desk a Vojvodina, of Province Autonomous the of Fund Affairs’ ‘European the Within

operating successfully in the past few years absorbing the funds from the EU in all available EU Funds for Serbia. Serbia. for Funds EU available all in EU the from funds the absorbing years few past the in successfully operating

has its representation office in known as ‘The AP Vojvodina Office in Brussels’. The Fund has been been has Fund The Brussels’. in Office Vojvodina AP ‘The as known Brussels in office representation its has

nd of the Autonomous Province of Vojvodina operates in Novi Sad and it also also it and Sad Novi in operates Vojvodina of Province Autonomous the of nd Fu Affairs’ ‘European The

process and facilitate the activities of the Fund Raising Team. Team. Raising Fund the of activities the facilitate and process

to the matches with the basic goals of the given programmes. In many aspects, this will speed up the entire entire the up speed will this aspects, many In programmes. given the of goals basic the with matches the to

In addition, all projects that are selected in this process will be classified by programmes and funds according according funds and programmes by classified be will process this in selected are that projects all addition, In

projects with potential and which could apply for co-financing from the EU funds will be of utmost importance. importance. utmost of be will funds EU the from co-financing for apply could which and potential with projects

ore efficient realisation of fundraising in this segment, the selection of all those those all of selection the segment, this in fundraising of realisation efficient ore m ensure to order In

competent staff exclusively in charge of EU projects shall be the backbone of the strategy for EU funds. funds. EU for strategy the of backbone the be shall projects EU of charge in exclusively staff competent

Therefore, a special organisation unit, the Fund Raising Team, within the Novi Sad 2021 management, with with management, 2021 Sad Novi the within Team, Raising Fund the unit, organisation special a Therefore,

CULT 64 MANAGEMENT TOUR

organisation and realisation of these events not only at the city level but also at the level of the entire Province. Province. entire the of level the at also but level city the at only not events these of realisation and organisation

auctions, events etc.). A large number of people from different fields in culture will participate in the design, design, the in participate will culture in fields different from people of number large A etc.). events auctions,

develop a detailed plan of donor events (concerts, cinemas, theatres, museums, interactive exhibitions, fora, fora, exhibitions, interactive museums, theatres, cinemas, (concerts, events donor of plan detailed a develop

period from 2017 to 2021, the Marketing Team will design and and design will Team Marketing the 2021, to 2017 from period the –for events donor of Organising

charging citizens for their services via bills – cinemas, museums, theatres, public companies etc. etc. companies public theatres, museums, cinemas, – bills via services their for citizens charging

action themselves. The Action will involve cultural and public institutions, which operate by selling tickets and and tickets selling by operate which institutions, public and cultural involve will Action The themselves. action

as tourists will be able to see who decided to support the project and in this manner choose to support this this support to choose manner this in and project the support to decided who see to able be will tourists as

of cooperation will be marked with a logo of the ECoC for Novi Sad. In this way, the citizens themselves as well well as themselves citizens the way, this In Sad. Novi for ECoC the of logo a with marked be will cooperation of

with the visual identity of the 2021, and ATL, BTL and TTL activities. All legal entities which agree to this type type this to agree which entities legal All activities. TTL and BTL ATL, and 2021, the of identity visual the with

to 2021. In this segment, promotional campaign will be launched which will include branding of the entire city city entire the of branding include will which launched be will campaign promotional segment, this In 2021. to

transaction of those legal entities which join the project will be allocated for the ECoC in the period from 2017 2017 from period the in ECoC the for allocated be will project the join which entities legal those of transaction

the successful implementation of the Novi Sad 2021 project. This Action will mean that a small portion of each each of portion small a that mean will Action This project. 2021 Sad Novi the of implementation successful the

g, trade and hotels can benefit more than others from from others than more benefit can hotels and trade g, –caterin Action Culture’ of Capital for RSD ‘One

transporters, local shops, malls etc. etc. malls shopping shops, local transporters,

to the catering and tourist sectors as well as the transportation and trade sectors – hotels, restaurants, bars, bars, restaurants, hotels, – sectors trade and transportation the as well as sectors tourist and catering the to

the project and which would benefit the most if the project is successfully implemented. This primarily refers refers primarily This implemented. successfully is project the if most the benefit would which and project the

ment of local economy which has a great interest in implementation of of implementation in interest great a has which economy local of ment seg the on put is focus special A

donors and sponsors – local fees, taxes and free concessions. concessions. free and taxes fees, local – sponsors and donors

special attention will be paid to tax reliefs the city can offer to all all to offer can city the reliefs tax to paid be will attention special fundraising, of segment this In

out from the fundraising strategy. strategy. fundraising the from out

amount of funds. This certainly does not mean that large legal entities, banks, insurance companies will be left left be will companies insurance banks, entities, legal large that mean not does certainly This funds. of amount

small legal entities which will allocate small sums of money but which will, in 4 years` time make up significant significant up make time years` 4 in will, which but money of sums small allocate will which entities legal small

greater focus on small and medium companies, ‘large figures game’ – in particular, covering a larger number of of number larger a covering particular, in – game’ figures ‘large companies, medium and small on focus greater

large companies that are dominant, the fundraising strategy will largely depend on these facts. This means a a means This facts. these on depend largely will strategy fundraising the dominant, are that companies large

edium companies are dominant in economy, and that there are several several are there that and economy, in dominant are companies edium m and small that mind in Bearing

activities have been undertaken during 2015 in 13,890 companies and 29,100shops with about 175,000 employees. employees. 175,000 about with 29,100shops and companies 13,890 in 2015 during undertaken been have activities

ive at the South Bačka District gravitating towards Novi Sad, economic economic Sad, Novi towards gravitating District Bačka South the at ive perspect wider the from Looking

There are 28 banks as well as 24 insurance companies operating in Novi Sad. Sad. Novi in operating companies insurance 24 as well as banks 28 are There

transportation and processing industry (especially production of food, beverages, tobacco, paper and cellulose). cellulose). and paper tobacco, beverages, food, of production (especially industry processing and transportation

are small companies. There are approximately 14,000 entrepreneurial shops. The dominant sectors are trade, trade, are sectors dominant The shops. entrepreneurial 14,000 approximately are There companies. small are

mainly privately owned, out of which 0.94 % are big companies, 3.74 % are medium companies and 95.32 % % 95.32 and companies medium are % 3.74 companies, big are % 0.94 which of out owned, privately mainly

Sponsorships/donations from the local companies local the from Sponsorships/donations – In Novi Sad, there are about 7,500 companies, companies, 7,500 about are there Sad, Novi In –

COURSES OF ACTION AND INVOLVEMENT OF COMMERCIAL SPONSORS IN THE PROJECT: PROJECT: THE IN SPONSORS COMMERCIAL OF INVOLVEMENT AND ACTION OF COURSES

nhancement of knowledge and development of infrastructure. infrastructure. of development and knowledge of nhancement e

process of preparation for the candidacy, these artists will be invested in through programmes but also through through also but programmes through in invested be will artists these candidacy, the for preparation of process

raised by their exhibitions and performances to the 2021. In order to motivate them to invest in the 2021 in the the in 2021 the in invest to them motivate to order In 2021. the to performances and exhibitions their by raised

with economic activities, special attention should be focused on artists who would allocate some of their funds funds their of some allocate would who artists on focused be should attention special activities, economic with

foreign ordering parties in the area of marketing, branding and advertising. Along with artists who would deal deal would who artists with Along advertising. and branding marketing, of area the in parties ordering foreign

by model of social entrepreneurship and companies providing services to the economy sector, national and and national sector, economy the to services providing companies and entrepreneurship social of model by

the artists are planned to partially re-orient towards creative industries and in this manner establish enterprises enterprises establish manner this in and industries creative towards re-orient partially to planned are artists the

Fund raising by involving artists in the economic flow ‘Art and Fund raising’ Fund and ‘Art flow economic the in artists involving by raising Fund – within this segment, segment, this within –

to raise awareness on the need for participation in fundraising and thus multiplying the effects of the whole action. action. whole the of effects the multiplying thus and fundraising in participation for need the on awareness raise to

a part of this action visible and branded in public with the visual identity of the ‘Novi Sad 2021’ project in order order in project 2021’ Sad ‘Novi the of identity visual the with public in branded and visible action this of part a

– we will try to make all those who accepted to be be to accepted who those all make to try will we – 2021) Sad (Novi fundraising through anding br City

both in the preparatory phase of the project and during the very implementation of the entire programme. programme. entire the of implementation very the during and project the of phase preparatory the in both

– all donors will be given a special advertising space within appropriate activities, activities, appropriate within space advertising special a given be will donors all – donors of romotion P

increase dissemination of projects. projects. of dissemination increase

of the fund implementation at the level of individual project will also be enabled. In this manner, we will also also will we manner, this In enabled. be also will project individual of level the at implementation fund the of

the form of projects, all projects will be classified based on donors, or the source of funding so the monitoring monitoring the so funding of source the or donors, on based classified be will projects all projects, of form the

CULT 65

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

9,948,049.40 eur 9,948,049.40

Total of operating expenditure operating of Total

13%

1,293,246.42 eur 1,293,246.42 0%

and administration administration and

0,00 eur 0,00

Wages, overhead Wages,

(please specify) (please

Other

17%

Breakdown of operating expenditure expenditure operating of Breakdown

1,691,168.40 eur 1,691,168.40

and marketing and

filling in the table below. table the in filling

Promotion

operating expenditure, by by expenditure, operating

breakdown of the the of breakdown

Please provide a a provide Please

70%

6,963,634.58 eur 6,963,634.58

expenditure

OPERATING EXPENDITURE: OPERATING

Programme

project. project.

in mind such tourist offer, it would be a good chance for raising additional funds and greater visibility of the the of visibility greater and funds additional raising for chance good a be would it offer, tourist such mind in

The City of Novi Sad has not yet developed either a range of its own souvenirs or the sales network. Bearing Bearing network. sales the or souvenirs own its of range a either developed yet not has Sad Novi of City The

ist visit Novi Sad every year, out of whom more than 70,000 are foreign tourists. tourists. foreign are 70,000 than more whom of out year, every Sad Novi visit ist tour 120,000 About

etc. that will participate in the making and sale of the souvenirs together with the Fund Raising Team. Team. Raising Fund the with together souvenirs the of sale and making the in participate will that etc.

will be engaged as well as institutions for persons with special needs, homes for children without parental care care parental without children for homes needs, special with persons for institutions as well as engaged be will

‘Novi Sad 2021’ project on several spots in Novi Sad. Within this segment, local artists and artistic associations associations artistic and artists local segment, this Within Sad. Novi in spots several on project 2021’ Sad ‘Novi

includes sale of various souvenirs, works of art, props (T-shirts, caps, umbrellas…)with visual identity of the the of identity visual umbrellas…)with caps, (T-shirts, props art, of works souvenirs, various of sale includes

Fundraising Team will also focus on the commercial aspect of fundraising. This This fundraising. of aspect commercial the on focus also will Team Fundraising – Merchandising

the City of Novi Sad are directly being promoted throughout the world. world. the throughout promoted being directly are Sad Novi of City the

more investments for the programmes instead of spending money on travelling. By means of this pitch, the and and the pitch, this of means By travelling. on money spending of instead programmes the for investments more

Crowdfunding platform, expenditures of budgetary institutions would decrease significantly thus providing providing thus significantly decrease would institutions budgetary of expenditures platform, Crowdfunding

is to transfer good practice examples from previous title holders and if the idea is to be funded through the the through funded be to is idea the if and holders title previous from examples practice good transfer to is

expanding a network of artists but also the very idea of Novi Sad as an title holder. The aim of this caravan caravan this of aim The holder. title an as Sad Novi of idea very the also but artists of network a expanding

A caravan would enable artists to present their works made in the Residence in previous s thereby thereby s previous in Residence the in made works their present to artists enable would caravan A 3.

works would be provided with the copyright protection. protection. copyright the with provided be would works

economy and creative industries but also for interactive artistic creative work. All artists who presented their their presented who artists All work. creative artistic interactive for also but industries creative and economy

Online platformfor artists would be established in the form of exchange of works of art intended for for intended art of works of exchange of form the in established be would artists platformfor Online 2.

(installations, products etc.) which would be shown in previous s, s, previous in shown be would which etc.) products (installations,

Residence for artists (artists from all around the world would gather in order to create a unique idea idea unique a create to order in gather would world the around all from (artists artists for Residence 1. 1.

following content: following

The Crowdfunding strategy was developed to be applied by Pitch, via a web platform Crowdfunding, with the the with Crowdfunding, platform web a via Pitch, by applied be to developed was strategy Crowdfunding The

and the City of Novi Sad as a candidate for the 2021, as well as for the networking with other title holders. holders. title other with networking the for as well as 2021, the for candidate a as Sad Novi of City the and

– will mainly be condu be mainly will – Crowdfunding cted for the purpose of networking and promotion of artists artists of promotion and networking of purpose the for cted

provide donor funds from their own income or which have a great potential for fundraising. fundraising. for potential great a have which or income own their from funds donor provide

segment, a focus would be put on the existing events funded from the city budget which have the potential to to potential the have which budget city the from funded events existing the on put be would focus a segment,

This will result in an increase of interest of this target group and naturally, in greater participation. In this this In participation. greater in naturally, and group target this of interest of increase an in result will This

CULT 66 MANAGEMENT TOUR

referendum, pursuant to the law. law. the to pursuant referendum,

and domicile in the area in which the funds are being raised through a a through raised being are funds the which in area the in domicile and

introduction of voluntary tax shall be made by citizens with suffrage suffrage with citizens by made be shall tax voluntary of introduction

100%

generation for specially defined purposes. The Decision on the the on Decision The purposes. defined specially for generation

possibility of introducing a voluntary tax as a form of revenue revenue of form a as tax voluntary a introducing of possibility 494.948,89 eur 494.948,89

vi Sad Statute envisages the the envisages Statute Sad vi No of City the of 76 Article

to cover capital expenditure capital cover to

City level. level. City

Income from the public sector public the from Income

whole project and event since it will require calling of the vote at the the at vote the of calling require will it since event and project whole

addition, this form of fundraising is good for the promotion of the the of promotion the for good is fundraising of form this addition,

both the participation and active involvement of all the citizens. In In citizens. the all of involvement active and participation the both

2,75% – a vast number of people would be involved which is very good for for good very is which involved be would people of number vast a –

– This represents a great potential potential great a represents This – ion contribut Voluntary

494.948,89 eur 494.948,89

infrastructure in the amount of approximately 10 million EUR. EUR. million 10 approximately of amount the in infrastructure

Other

Novi Sad reconstructed a large section of the road and communal communal and road the of section large a reconstructed Sad Novi

With the funds raised by the municipal bonds issuing, the City of of City the issuing, bonds municipal the by raised funds the With

has already implemented such a project in a very successful manner. manner. successful very a in project a such implemented already has

13,91%

Favourable information for this specific case is the fact that Novi Sad Sad Novi that fact the is case specific this for information Favourable

of municipal bonds issuing has become very popular in Serbia. Serbia. in popular very become has issuing bonds municipal of

2.500.000,00 eur 2.500.000,00

the necessary funding from the local authorities and by means means by and authorities local the from funding necessary the

Melina Mercuri Prize) Mercuri Melina

infrastructural projects. In the past few years, a concept of raising raising of concept a years, few past the In projects. infrastructural

(with exception of exception (with

model is also suitable only for for only suitable also is model This – bonds Municipal

EU

with good quality. quality. good with

world at significantly lower prices compared to the competition and and competition the to compared prices lower significantly at world

16,58%

partnership would save our product for the market of the entire entire the of market the for product our save would partnership

the privatisation that is carried out in Serbia in a bad way. Strategic Strategic way. bad a in Serbia in out carried is that privatisation the

2.980.000,00 eur 2.980.000,00

This model is extremely important since it is a counter-balance to to counter-balance a is it since important extremely is model This

PPP and samodoprinos samodoprinos and PPP industries and creative hubs. There are 27 such facilities in Novi Sad. Sad. Novi in facilities such 27 are There hubs. creative and industries

- Municipal bounds, Municipal - creating cultural content and would make them available for cultural cultural for available them make would and content cultural creating

municipalities (AREA21) municipalities

buildings and put them into use for the purpose of presenting and and presenting of purpose the for use into them put and buildings

Region/ Partner Region/

Strategic partnerships would primarily revitalise derelict industrial industrial derelict revitalise primarily would partnerships Strategic

representatives of creative industries from all around the world. world. the around all from industries creative of representatives

projects would mainly be the of Novi Sad as well as the the as well as Sad Novi of cities twin the be mainly would projects

66,76%

Novi Sad. Strategic partners that would invest in infrastructural infrastructural in invest would that partners Strategic Sad. Novi

for the potential strategic partners dueto free customs zone of of zone customs free dueto partners strategic potential the for 12.000.000,00 12.000.000,00

remely interesting interesting remely ext is model This – partnerships Strategic

PPP and samodoprinos samodoprinos and PPP

and motivation for investing in their own city. city. own their in investing for motivation and

City – Municipal bounds, Municipal – City

cooperation concept and investing, most certainly find their interest interest their find certainly most investing, and concept cooperation

business people who would, if offered a well-developed project and the the and project well-developed a offered if would, who people business

Novi Sad as a city has a significant number of powerful and prominent prominent and powerful of number significant a has city a as Sad Novi 0%

joint projects and investments between the public and private sectors. sectors. private and public the between investments and projects joint

0,00 eur 0,00 stakeholders, processes and procedures for the implementation of of implementation the for procedures and processes stakeholders,

Partnership has been recently put into effect, clearly defining the the defining clearly effect, into put recently been has Partnership

goverment goverment

only for infrastructural projects. In Serbia, a new Law on Public Private Private Public on Law new a Serbia, In projects. infrastructural for only

National

– This model is appropriate appropriate is model This – Partnership rivate ic-P ubl P

Please fill in the table below: table the in fill Please

sector to cover capital expenditure in connection with the title year? year? title the with connection in expenditure capital cover to sector

What is the breakdown of the income to be received from the public public the from received be to income the of breakdown the is What

BUDGET FOR CAPITAL EXPENDITURE EXPENDITURE CAPITAL FOR BUDGET

CULT 67

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

projects will be directed mainly towards the resources from the IPA or Horizon 2020. 2020. Horizon or IPA the from resources the towards mainly directed be will projects Infrastructural

upon its establishment. establishment. its upon

implementation of such projects lasts for a few years, the Foundation will have to start operating immediately immediately operating start to have will Foundation the years, few a for lasts projects such of implementation

documentation and technical documentation etc., and having in mind that the process of preparation of of preparation of process the that mind in having and etc., documentation technical and documentation

– inappropriate and incomplete documentation, frequent inconsistency between spatial and planning planning and spatial between inconsistency frequent documentation, incomplete and inappropriate –

tural projects bring with them a number of obstacles and problems such as as such problems and obstacles of number a them with bring projects tural infrastruc Since

cooperation the relevant ministries that are the main actors in the process of planning of these funds. funds. these of planning of process the in actors main the are that ministries relevant the cooperation

intended for Serbia. Having this in mind, it will be necessary to establish in this segment good and continuous continuous and good segment this in establish to necessary be will it mind, in this Having Serbia. for intended

of the execution of works and procurement of equipment) take up 55% of the total annual IPA funds allocation allocation funds IPA annual total the of 55% up take equipment) of procurement and works of execution the of

ent projects (infrastructural projects, execution of works and/or monitoring monitoring and/or works of execution projects, (infrastructural projects ent investm that estimated is It

infrastructural project. project. infrastructural

base. SLAP enables potential donors and investors to have an easy and transparent insight into a certain certain a into insight transparent and easy an have to investors and donors potential enables SLAP base.

participation of all users, a special attention will be paid to entering and updating data within the SLAP SLAP the within data updating and entering to paid be will attention special a users, all of participation

SLAP represents a database of all national infrastructural projects. Since the SLAP system requires active active requires system SLAP the Since projects. infrastructural national all of database a represents SLAP

database of infrastructural projects as well as the existing Directorate for Capital Investment of AP Vojvodina. Vojvodina. AP of Investment Capital for Directorate existing the as well as projects infrastructural of database

strategy will include the cooperation with the SLAP (Information System - municipal infrastructure database) database) infrastructure municipal - System (Information SLAP the with cooperation the include will strategy

and designers of the project. The Novi Sad 2021 Foundation is in charge of this segment. A segment of this this of segment A segment. this of charge in is Foundation 2021 Sad Novi The project. the of designers and

one infrastructural project – from the city administration and relevant departments to very implementers implementers very to departments relevant and administration city the from – project infrastructural one

special emphasis will be put on the connection and close cooperation between all stakeholders in a cycle of of cycle a in stakeholders all between cooperation close and connection the on put be will emphasis special

xity and sophistication of procedures in infrastructural projects, a a projects, infrastructural in procedures of sophistication and xity comple the mind in Having

Strategy of fund raising from the EU for capital projects projects capital for EU the from raising fund of Strategy

Union programmes/funds to cover capital expenditure? expenditure? capital cover to programmes/funds Union

What is your fund raising strategy to seek financial support from from support financial seek to strategy raising fund your is What

end of 2015 in the pre-selection phase or in 2016, after the pre-selection phase. phase. pre-selection the after 2016, in or phase pre-selection the in 2015 of end

et at all levels. It is expected that everybody will commit by the the by commit will everybody that expected is It levels. all at et y made been not has commitment The

not, when will they do so? do they will when not,

on or made financial commitments to cover capital expenditure? If If expenditure? capital cover to commitments financial made or on

Have the public finance authorities (city, region, State) already voted voted already State) region, (city, authorities finance public the Have

project. important elements of success of the whole project project whole the of success of elements important

to demonstrate a commitment to the idea and the the and idea the to commitment a demonstrate to EUR would be raised). Having in mind that one of the the of one that mind in Having raised). be would EUR

and the city itself. Anyway, it is a great opportunity opportunity great a is it Anyway, itself. city the and so-called crowd funding (in 4 years, about 4 million million 4 about years, 4 (in funding crowd so-called

but on the other hand, a challenge for the whole team team whole the for challenge a hand, other the on but around 400 EUR. This is a huge potential for the the for potential huge a is This EUR. 400 around

tax represents a great opportunity on the one hand, hand, one the on opportunity great a represents tax 2015, the average salary in Novi Sad was amounted amounted was Sad Novi in salary average the 2015,

of a larger number of dwellers of one city, voluntary voluntary city, one of dwellers of number larger a of citizens. According to the most recent data for May May for data recent most the to According citizens.

and the very idea of the ECoC is active participation participation active is ECoC the of idea very the and 120,000 employed employed 120,000 about has Sad Novi

CULT 68 MANAGEMENT TOUR

To be based on the principle of independence, of principle the on based be To 5.

To require ethics and social responsibility, social and ethics require To 4.

To require appropriate competences, competences, appropriate require To 3. 3.

To function on the principles of authorisation and delegation of responsibilities, responsibilities, of delegation and authorisation of principles the on function To 2. 2.

guaranteeing at the same time impartiality, inclusion and transparency, transparency, and inclusion impartiality, time same the at guaranteeing

To be designed to provide efficient, dynamic and flexible management and administration administration and management flexible and dynamic efficient, provide to designed be To 1. 1.

needs to be based. Therefore we decided that the model should meet the following criteria: criteria: following the meet should model the that decided we Therefore based. be to needs

Before we opted for the Novi Sad 2021 project management model, we defined principles on which this model model this which on principles defined we model, management project 2021 Sad Novi the for opted we Before

implementation of the European Capital of Culture year? year? Culture of Capital European the of implementation

What kind of governance and delivery structure is envisaged for the the for envisaged is structure delivery and governance of kind What

ORGANISATIONAL STRUCTURE ORGANISATIONAL B.

17,974,948.89

TOTAL:

infrastructural facilities facilities infrastructural

and EU Funds EU and

all abovementioned all 2016 - 2020 - 2016 500,000.00 decoration Interior

City of Novi Sad Novi of City

Info centres for art and culture in culture and art for centres Info

theatres of national minorities minorities national of theatres interior decoration interior

900,000.00 2016 - 2020 - 2016 EU Funds and other and Funds EU

Libraries, museums, Libraries, Renovation, Renovation,

interior decoration interior

500,000.00 2017 - 2019 - 2017 hub art – Egység City of Novi Sad Sad Novi of City

Renovation, Renovation,

throughout Novi Sad and AREA 21 AREA and Sad Novi throughout

performances of amateur artists amateur of performances

2017 - 2020 - 2017 500,000.00 Renovation City of Novi Sad Novi of City

work, education of citizens and citizens of education work,

Smaller facilities for artistic creative artistic for facilities Smaller

artists in AREA 21 AREA in artists

(AREA21) renovation renovation

accommodation facilities for facilities accommodation 2016 - 2019 - 2016 2,980,000.00

Partner municipalities municipalities Partner Construction, Construction,

Art colonies, cultural facilities and facilities cultural colonies, Art

Funds and other and Funds

Private investors and otherEU otherEU and investors Private 2017 - 2020 - 2017 750,000.00 Renovation “pockets” Urban

City of Novi Sad, EU Funds, Funds, EU Sad, Novi of City

and renovation and ) theatres and cinemas supermarkets,

1,700,000.00 2016 - 2019 - 2016 City of Novi Sad, Sad, Novi of City

Construction indoor ( parks and Squares

and EU Funds EU and

750,000.00 2017 - 2019 - 2017 (Residence) warehouse Czech Renovation

City of Novi Sad, Sad, Novi of City

and EU Funds EU and (independent cultural scene) cultural (independent and exterior decoration exterior and

5,500,000.00 2017 - 2019 - 2017

City of Novi Sad, Sad, Novi of City Fortress and Fortress suburb Fortress and Fortress Renovation, interior Renovation,

Private investors and other and investors Private

3,894,948.89 Youth Creative Polis (cultural hub) (cultural Polis Creative Youth Renovation 2016 - 2020 - 2016

City of Novi Sad, EU Funds, Funds, EU Sad, Novi of City

CULTURAL INFRASTRUCTURE CULTURAL OF FINANCING OF /interior decoration) /interior (EUR) (years) WORK FOR

SOURCE(S) (construction/ renovation (construction/ AMOUNT TIMEFRAME

TYPE OF WORKS WORKS OF TYPE INVESTMENT PREDICTED

the framework of the title year. title the of framework the

amounts will be spent for new cultural infrastructure to be used in in used be to infrastructure cultural new for spent be will amounts

If appropriate, please insert a table here that specifies which which specifies that here table a insert please appropriate, If

CULT 69

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

RISK MANGEMENT RISK {

EVALUATION AND EVALUATION

IT BUSINESS DIRECTOR

AND FINANCING FINANCING AND

FUND RAISING FUND

PROJECTS / EVENTS / ACTIVITIES / EVENTS / PROJECTS

VOLUNTEERS

HR AND HR

ADMINISTRATION

AND PR AND

COMMUNICATION

MARKETING,

DEVELOPMENT

EVENTS PROGRAMING

AUDIENCE

CEO

BOARD

ARTISTIC DIRECTOR ARTISTIC

{ COMMITTEE

ADVISORY

STEERING

Organisational structure: Organisational

independent body after the title year and provide advisory services to the future candidates for the ECoC title. ECoC the for candidates future the to services advisory provide and year title the after body independent

impact of the ECoC title on the city and the region and it will continue international cultural cooperation as an an as cooperation cultural international continue will it and region the and city the on title ECoC the of impact

the title year. Subsequently, the Foundation will be in charge of presenting to the public the final report on the the on report final the public the to presenting of charge in be will Foundation the Subsequently, year. title the

will be responsible for efficient functioning of the entire management and implementation of programmes in in programmes of implementation and management entire the of functioning efficient for responsible be will

Novi Sad 2021 project, in the period from 2018 to 2021 the Foundation Foundation the 2021 to 2018 from period the in project, 2021 Sad Novi the of authority supreme the As

of project implementation. implementation. project of

on Public Procurement and it will be in charge of tenders for the purchase of goods and services for the purpose purpose the for services and goods of purchase the for tenders of charge in be will it and Procurement Public on

donations, sponsorships. The Foundation shall ensure transparency, observance of the law, especially the Law Law the especially law, the of observance transparency, ensure shall Foundation The sponsorships. donations,

funds, the Foundation will be able to increase its budget through income from other public and private funds, funds, private and public other from income through budget its increase to able be will Foundation the funds,

department on availability of funds in the year of implementation of programme activities. Apart from these these from Apart activities. programme of implementation of year the in funds of availability on department

the implementation of Novi Sad 2021 programme, the Foundation signs an Agreement with the City government government City the with Agreement an signs Foundation the programme, 2021 Sad Novi of implementation the

application document for Novi Sad 2021. Upon the Decision of the City Assembly on the amount intended for for intended amount the on Assembly City the of Decision the Upon 2021. Sad Novi for document application

in particular the Strategy for Cultural Development of the City of Novi Sad and fundamental values set in the the in set values fundamental and Sad Novi of City the of Development Cultural for Strategy the particular in

national authorities, and compliance of the project activities with the valid strategic documents of the city, city, the of documents strategic valid the with activities project the of compliance and authorities, national

occur in the meantime. The Foundation should provide strong institutional support of the city, regional and and regional city, the of support institutional strong provide should Foundation The meantime. the in occur

be involved in its work. It will ensure the continuity of the Foundation even if significant political changes changes political significant if even Foundation the of continuity the ensure will It work. its in involved be

representatives of partner municipalities and foreigners, and Ambassadors of the Novi Sad 2021 project will will project 2021 Sad Novi the of Ambassadors and foreigners, and municipalities partner of representatives

international importance, representatives of different political options at the city, regional and national levels, levels, national and regional city, the at options political different of representatives importance, international

be open for all other public and private participants. Since Novi Sad 2021 is of local, regional, national and and national regional, local, of is 2021 Sad Novi Since participants. private and public other all for open be

for the implementation of programmes. In order to ensure transparency and inclusion, the Foundation will will Foundation the inclusion, and transparency ensure to order In programmes. of implementation the for

CEO and his/her team. The Foundation is responsible for the construction of cultural infrastructure necessary necessary infrastructure cultural of construction the for responsible is Foundation The team. his/her and CEO

necessary for the implementation of programmes as well as the conditions for independent operation of the the of operation independent for conditions the as well as programmes of implementation the for necessary

it appoints the CEO. In addition, it is responsible for the provision of financial resources resources financial of provision the for responsible is it addition, In CEO. the appoints it Board, Advisory and

regarding the preparation and implementation of the project and at the proposal of the the of proposal the at and project the of implementation and preparation the regarding Steering committee committee Steering

preparation and implementation of the Novi Sad 2021 programme. 2021 Sad Novi the of implementation and preparation It enacts the general plan of activities activities of plan general the enacts It

City of Novi Sad and it will be chaired by the Mayor of Novi Sad. Novi of Mayor the by chaired be will it and Sad Novi of City The Foundation shall be responsible for the the for responsible be shall Foundation The

immediately be established. The Foundation will be established based on the decision of the Assembly of the the of Assembly the of decision the on based established be will Foundation The established. be immediately

Novi Sad 2021 Foundation 2021 Sad Novi positiv a receiving Upon will will the panel, second the after response e

CULT 70 MANAGEMENT TOUR

independence in the design and delivery of artistic programmes, and enables financial stability and viability. viability. and stability financial enables and programmes, artistic of delivery and design the in independence

communication of the Information Age, means that all key stakeholders will be included. It also allows allows also It included. be will stakeholders key all that means Age, Information the of communication

en computer-mediated computer-mediated en result-driv and goal-oriented the with coupled structure, organisational The

Contracts with the CEO, Artistic Director and Business Director will be performance-based. performance-based. be will Director Business and Director Artistic CEO, the with Contracts

secure administrative support to ongoing projects and programmes. programmes. and projects ongoing to support administrative secure

investments into the cultural and other infrastructure, plan and implement communication strategies and and strategies communication implement and plan infrastructure, other and cultural the into investments

resources and processes. Furthermore, s/he will be a link with the business and tourist sectors, coordinate coordinate sectors, tourist and business the with link a be will s/he Furthermore, processes. and resources

communication, PR and marketing, as well as legal and administrative affairs. S/he will manage human human manage will S/he affairs. administrative and legal as well as marketing, and PR communication,

arge of coordinating the project’s finances and fund raising, raising, fund and finances project’s the coordinating of arge ch in be will Director Business The

transfer of knowledge values. knowledge of transfer

Director will design a high quality cultural programme, which will have a lasting effect on the city and the ongoing ongoing the and city the on effect lasting a have will which programme, cultural quality high a design will Director

their terms of contract, in cooperation with the Business Director and the Financial Department. The Artistic Artistic The Department. Financial the and Director Business the with cooperation in contract, of terms their

activities of, and relations between the artists and institutions. She/he will also negotiate with the artists artists the with negotiate also will She/he institutions. and artists the between relations and of, activities

achieving lasting positive effects on cultural participation. The appointed Artistic Director will manage the the manage will Director Artistic appointed The participation. cultural on effects positive lasting achieving

efforts of professionals from the artistic, creative and educational sector, this will provide a platform for for platform a provide will this sector, educational and creative artistic, the from professionals of efforts

is Audience development is an important aspect of organisation of the artistic component. Through the joint joint the Through component. artistic the of organisation of aspect important an is development Audience is

master programmes and individual projects. An important aspect of the organization of the artistic component component artistic the of organization the of aspect important An projects. individual and programmes master

cultural programmes planed by programme themes. The theme frameworks will be implemented through through implemented be will frameworks theme The themes. programme by planed programmes cultural

sign and coordination of the creative and and creative the of coordination and sign de the in autonomy full enjoy will Director Artistic The

delegate a representative in the Foundation. Foundation. the in representative a delegate

passed by the Foundation, and the Strategy proposed by the the by proposed Strategy the and Foundation, the by passed The Advisory Board will will Board Advisory The committee. Steering

in the implementation of programme activities. Also, the Advisory Board gives its opinion on the General Plan Plan General the on opinion its gives Board Advisory the Also, activities. programme of implementation the in

of local authorities from the region but also with other stakeholders who will directly or indirectly be involved involved be indirectly or directly will who stakeholders other with also but region the from authorities local of

of the Autonomous Province of Vojvodina. Therefore, it is necessary to have and cooperate with representatives representatives with cooperate and have to necessary is it Therefore, Vojvodina. of Province Autonomous the of

atrtistics and business community. Programme Novi Sad 2021 is a regional project covering the entire territory territory entire the covering project regional a is 2021 Sad Novi Programme community. business and atrtistics

local, regional and national institutions and their representatives, partner municipalities, tourist organisations, organisations, tourist municipalities, partner representatives, their and institutions national and regional local,

with representatives of the Foundation, the the Foundation, the of representatives with Along will comprise representatives of of representatives comprise will Board Advisory

directors and with whom Novi Sad 2021 has established cooperation will have the advisory role in the selection. selection. the in role advisory the have will cooperation established has 2021 Sad Novi whom with and directors

and the most eligible candidate is chosen on the basis of their references. The reviewers who are former ECoC ECoC former are who reviewers The references. their of basis the on chosen is candidate eligible most the and

the list of candidates for the CEO position. Candidates for the CEO are elected through a public call for proposals proposals for call public a through elected are CEO the for Candidates position. CEO the for candidates of list the

proposes commitee Steering The gy. strate the of implementation the of onitoring m and supervision conducts

strategy, strategy, the enacts commitee Steering the Foundation, the by passed plan l Genera the to Pursuant

and vision of the European Capital of Culture. of Capital European the of vision and

committee and the Advisory Board, which will have and advisory role and monitor the execution of the mission mission the of execution the monitor and role advisory and have will which Board, Advisory the and committee

viability. In addition to the Artistic and Business Director, the CEO will also work closely with the Steering Steering the with closely work also will CEO the Director, Business and Artistic the to addition In viability.

management of standards, securing political support, sponsorship and partnership and for ensuring project project ensuring for and partnership and sponsorship support, political securing standards, of management

objectives. She/he is also responsible for the execution of the master plan and budget management, the the management, budget and plan master the of execution the for responsible also is She/he objectives.

charge of Steering committee and of ensuring that the programme is implemented in compliance with strategic strategic with compliance in implemented is programme the that ensuring of and committee Steering of charge

nsible for coordinating full range of processes within the Foundation. She/he is in in is She/he Foundation. the within processes of range full coordinating for nsible respo is CEO The

(CEO), who will work closely with the Artistic and Business Director. Business and Artistic the with closely work will who (CEO),

vi Sad ECoC 2021 Foundation is headed by Steering committee and Chief Executive Officer Officer Executive Chief and committee Steering by headed is Foundation 2021 ECoC Sad vi No The

for global leadeship of the project? the of leadeship global for

make clear who will be the person(s) having the final responsibility responsibility final the having person(s) the be will who clear make

How will this structure be organised at management level? Please Please level? management at organised be structure this will How

CULT 71

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

after the city is nominated for the ECoC 2021 ECoC the for nominated is city the after

immediately after the publication of the election procedure results and they will be appointed immediately immediately appointed be will they and results procedure election the of publication the after immediately

or proposals for the election of the CEO and Artistic Director will be scheduled scheduled be will Director Artistic and CEO the of election the for proposals or f call open The

their commitment to the project and be open to teamwork. to open be and project the to commitment their

share should he/she and CEO the with vision and mission same the share should Director Artistic The

profiles, but it is crucial that this person has a rich artistic experience and a diverse artistic production. artistic diverse a and experience artistic rich a has person this that crucial is it but profiles,

art institutions and agents across Europe and the whole world. There is a wide range of possible professional professional possible of range wide a is There world. whole the and Europe across agents and institutions art

vibrancy with the environment in which he or she creates, to have a developed network of contact with artists, artists, with contact of network developed a have to creates, she or he which in environment the with vibrancy

frameworks, as a creative and original artist, who is able to think conceptually, to establish resonance and and resonance establish to conceptually, think to able is who artist, original and creative a as frameworks,

will have to be someone who has distinguished himself/herself in the international international the in himself/herself distinguished has who someone be to have will ctor Dire Artistic The

expert in the field pf project or cultural management. management. cultural or project pf field the in expert

experienced in managing similar respectable international projects. It would be preferred for the CEO to be an an be to CEO the for preferred be would It projects. international respectable similar managing in experienced

communicative, to think strategically, to be a person of ethics, to be able to show empathy, and of course, to be be to course, of and empathy, show to able be to ethics, of person a be to strategically, think to communicative,

know how to motivate the associates and establish the team that will share the same vision; furthermore, to be be to furthermore, vision; same the share will that team the establish and associates the motivate to how know

ed to have the following qualities: to be a leader, which means that he or she will will she or he that means which leader, a be to qualities: following the have to ed requir is CEO The

chapters, whereas the criteria according to which they are elected include the following: the include elected are they which to according criteria the whereas chapters,

or the election of the CEO and Artistic Director has been described in the previous previous the in described been has Director Artistic and CEO the of election the or f procedure The

take up the appointment? What will be their respective fields of action? action? of fields respective their be will What appointment? the up take

chosen? What are – or will be – their respective profiles? When will they they will When profiles? respective their – be will or – are What chosen?

general director and the artistic director been chosen – or will be be will or – chosen been director artistic the and director general

According to which criteria and under which arrangements have the the have arrangements which under and criteria which to According

communication directly to the CEO. the to directly communication

structure, the Artistic Director will be appointed by the Steering Committee, he or she will keep a steady steady a keep will she or he Committee, Steering the by appointed be will Director Artistic the structure,

particularly those concerning the governing structures at all levels of authority. According to the organisational organisational the to According authority. of levels all at structures governing the concerning those particularly

efficiency and coherence of activities, irrespective of the potential changes that may happen in the mean time, time, mean the in happen may that changes potential the of irrespective activities, of coherence and efficiency

responsibilities and scope of work of these bodies will guarantee synchronised activities, mutual appreciation, appreciation, mutual activities, synchronised guarantee will bodies these of work of scope and responsibilities

the Foundation of Novi Sad 2021, Advisory Board and Steering Committee. Mutual combining of members, members, of combining Mutual Committee. Steering and Board Advisory 2021, Sad Novi of Foundation the

or, representatives of local and regional institutions, partner municipalities, members of of members municipalities, partner institutions, regional and local of representatives or, may The

team?

between the local authorities and this structure including the artistic artistic the including structure this and authorities local the between

How will you make sure that there is an appropriate cooperation cooperation appropriate an is there that sure make you will How

Novi Sad and the entire region. entire the and Sad Novi

project will result in the intended cultural, social and economic effects, which will improve the life of citizens of of citizens of life the improve will which effects, economic and social cultural, intended the in result will project

successfully implement the Novi Sad 2021 vision. If the proclaimed vision is accomplished, the Novi Sad 2021 2021 Sad Novi the accomplished, is vision proclaimed the If vision. 2021 Sad Novi the implement successfully

be required from the staff in crucial positions to be ready and able to share the same vision and values, i.e. to to i.e. values, and vision same the share to able and ready be to positions crucial in staff the from required be

the experts who have been previously involved in the ECoC or similar projects in the field of culture. It will also also will It culture. of field the in projects similar or ECoC the in involved previously been have who experts the

on the basis of their competences, previous experience and will also involve professional consultations with with consultations professional involve also will and experience previous competences, their of basis the on

Director will be elected through public calls for proposals, and their engagement will be decided on primarily primarily on decided be will engagement their and proposals, for calls public through elected be will Director

with the principles proclaimed above, primarily competences and responsibilities. The CEO and Artistic Artistic and CEO The responsibilities. and competences primarily above, proclaimed principles the with

ey participants in the project will be elected in a democratic and transparent manner, in compliance compliance in manner, transparent and democratic a in elected be will project the in participants ey k The

cultural programme for the year of the title? title? the of year the for programme cultural

appropriate skills and experience to plan, manage and deliver the the deliver and manage plan, to experience and skills appropriate

How will you ensure that this structure has the staff with the the with staff the has structure this that ensure you will How

CULT 72 MANAGEMENT TOUR

Organisational risks, under the responsibility of the CEO the of responsibility the under risks, Organisational 5. 5.

Risks related to project sustainability, evaluation and monitoring, under the responsibility of the CEO the of responsibility the under monitoring, and evaluation sustainability, project to related Risks 4.

Programme risks, under the responsibility of the Aristic Director and CEO and Director Aristic the of responsibility the under risks, Programme 3.

Economic risks, under the responsibility of the CEO the of responsibility the under risks, Economic 2.

Political risks, under reponsibility of the Steering Committee Steering the of reponsibility under risks, Political 1.

e been divided into the following categories: categories: following the into divided been e hav Risks

and smoothly, as well as to prepare Novi Sad for the ECoC2021 in the best possible way. possible best the in ECoC2021 the for Sad Novi prepare to as well as smoothly, and

we were too strict to ourselves when anticipating the risks, mainly because we wanted to deal with them quickly quickly them with deal to wanted we because mainly risks, the anticipating when ourselves to strict too were we

weaknesses of Novi Sad and the AREA21, which would certainly improve the current state-of-affairs. Perhaps Perhaps state-of-affairs. current the improve certainly would which AREA21, the and Sad Novi of weaknesses

actually show what needs to be changed compared to the status quo situation, in order to eliminate all current current all eliminate to order in situation, quo status the to compared changed be to needs what show actually

just the SW analysis. Our intention is to turn all our weaknesses into future strengths. Risks, as weaknesses, weaknesses, as Risks, strengths. future into weaknesses our all turn to is intention Our analysis. SW the just

the previous secondary studies and discussions with experts, we started preparing the SWOT analysis, or or analysis, SWOT the preparing started we experts, with discussions and studies secondary previous the

implemented ECoC candidacies. In order to establish the potential risks in the ECoCNS2021 project, after after project, ECoCNS2021 the in risks potential the establish to order In candidacies. ECoC implemented

the extrapolation of risks, experience of partners and experts who participated in some previous, successfully successfully previous, some in participated who experts and partners of experience risks, of extrapolation the

risk should happen, in order to ensure an unhindered project implementation. The basis for the risk prediction is is prediction risk the for basis The implementation. project unhindered an ensure to order in happen, should risk

challenges/risks, we have decided to consider all the risks and develop a back-up plan in advance, in case any any case in advance, in plan back-up a develop and risks the all consider to decided have we challenges/risks,

paid special attention to risk management. Being aware of the fact that every project is organic, encountering encountering organic, is project every that fact the of aware Being management. risk to attention special paid

e e w process, planning project the in possible, as implementation project efficient as ensure to order In

Have you carried out/planned a risk assessment exercise? assessment risk a out/planned carried you Have

CONTINGENCY PLANNING CONTINGENCY C.

CULT 73

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

Absence of a creative hub creative a of Absence 24. 24. methods among artists among methods

Insufficient knowledge of modern management management modern of knowledge Insufficient 12. 12.

rights rights

A complicated procedure for protection of authors’ authors’ of protection for procedure complicated A 23. 23. Culture as the trademark of the artistis of Novi Sad Sad Novi of artistis the of trademark the as Culture

The absence of souvenirs for the European Capital of of Capital European the for souvenirs of absence The 11. 11.

sector to participate in the project funding project the in participate to sector

Lack of willingness among citizens and the private private the and citizens among willingness of Lack 22. large number of national minorities and city of peace of city and minorities national of number large

The city is insufficiently branded as the city of culture, culture, of city the as branded insufficiently is city The 10. 10.

Insufficient number of artists applying for the EU funds EU the for applying artists of number Insufficient 21. 21.

groups and final beneficiaries of the project the of beneficiaries final and groups

Changes in the team members team the in Changes 20. 20.

Brand of the city poorly communicated to the target target the to communicated poorly city the of Brand 9. 9.

programmes independently programmes

Unexploited geographic potential of Novi Sad and the AREA21 the and Sad Novi of potential geographic Unexploited 8. 8.

Lack of artists’ willingness to implement the the implement to willingness artists’ of Lack 19. 19.

Insufficient promotion of the arts colony arts the of promotion Insufficient 7. 7.

the AREA21 the

Insufficient number of small infrastructure facilities in in facilities infrastructure small of number Insufficient 18. 18. Insufficient connection of arts and economy and arts of connection Insufficient 6.

Poorly exploited capacities of the AREA21 the of capacities exploited Poorly 17. 17. An outdated method of presenting the cultural contents cultural the presenting of method outdated An 5. 5.

and amateur arts amateur and Poor frequency of visits to cultural institutions cultural to visits of frequency Poor 4.

Citizens display poor understanding of classical arts arts classical of understanding poor display Citizens 16. 16.

insufficiently decentralised status status decentralised insufficiently

political stability political Insufficient number of small cultural facilities – – facilities cultural small of number Insufficient 3. 3.

provincial ones in terms of political ideology – poor poor – ideology political of terms in ones provincial

creative industries creative

Republic and city authorities separated from the the from separated authorities city and Republic 15. 15.

The lack of interest among artists to join the sector of of sector the join to artists among interest of lack The 2. 2.

Unexploited derelict industrial facilities industrial derelict Unexploited 14.

city level level city

Insufficient networking of artists of networking Insufficient 13. 13. The absence of any strategy in the field of culture at the the at culture of field the in strategy any of absence The 1. 1.

WEAKNESSES

meeting point’ to everyone . everyone to point’ meeting

city via railway etc.) - Novi Sad, the initial station and ‘the ‘the and station initial the Sad, Novi - etc.) railway via city Kanban etc.) and tools for project monitoring and evaluation and monitoring project for tools and etc.) Kanban

from the Airport of ‘Nikola Tesla’, good connection to the the to connection good Tesla’, ‘Nikola of Airport the from Use of modern management methods (e.g. SCRUM, SCRUM, (e.g. methods management modern of Use 22.

EuroVelo passing 83 km through Novi Sad, 70 km distance distance km 70 Sad, Novi through km 83 passing EuroVelo

affairs

corridors 7 and 10, highways E75 and E70, the cycling path path cycling the E70, and E75 highways 10, and 7 corridors

Realistic budget plan based on the current state-of- current the on based plan budget Realistic

21. 21. and Asia via all transport modes (the Danube river with with river Danube (the modes transport all via Asia and

The city’s great connection to the entire Europe Europe entire the to connection great city’s The 11. the Fruška Gora Hills Gora Fruška the

industrial facilities, the fortress and the city at the foot of of foot the at city the and fortress the facilities, industrial

and working in the City of Novi Sad Novi of City the in working and

A great number of parks, unexploited and derelict derelict and unexploited parks, of number great A

20.

Interculturality – there are 23 national minorities living living minorities national 23 are there – Interculturality 10.

in it in Presence of a strategic action plan action strategic a of Presence 19.

the city that is open to all those wishing to live and work work and live to wishing those all to open is that city the

European dimension of the project the of dimension European

city, the city of culture, the city of peace and reconciliation, reconciliation, and peace of city the culture, of city the city,

The programme is participatory, focusing on the the on focusing participatory, is programme The 18.

The city was rebranded following the concept of a young young a of concept the following rebranded was city The 9. 9.

capacities of the city the of capacities

same time, twin cities of Novi Sad (Pecs and Dortmund) and (Pecs Sad Novi of cities twin time, same

development of audience and insufficiently exploited exploited insufficiently and audience of development

Partnership with previous capitals of culture and, at the the at and, culture of capitals previous with Partnership

8. 8.

The programme is designed to influence the the influence to designed is programme The 17.

students students

Centre of Novi Sad Sad Novi of Centre and College of Arts, University of Novi Sad with cca 50,000 50,000 cca with Sad Novi of University Arts, of College and

Presence of the Cultural Centre and Student Cultural Cultural Student and Centre Cultural the of Presence 16. Academy of Arts in Novi Sad, secondary school of arts arts of school secondary Sad, Novi in Arts of Academy 7. 7.

sector of culture. of sector artists and the independent cultural scene scene cultural independent the and artists

agencies, clusters and a great number of NGOs in the the in NGOs of number great a and clusters agencies, ateliers and artists recognised across Europe – the city of of city the – Europe across recognised artists and ateliers

Desk Serbia, Capital Investment Office, development development Office, Investment Capital Serbia, Desk Associations of artists, arts colonies, a great number of of number great a colonies, arts artists, of Associations 6.

office of the AP Vojvodina in Brussels, Creative Europe Europe Creative Brussels, in Vojvodina AP the of office

School of theology and churches of all national minorities minorities national all of churches and theology of School 5.

Presence of the ‘European Affairs Fund’, representation representation Fund’, Affairs ‘European the of Presence 15.

visitors of Novi Sad Novi of visitors

of the organisational structure. organisational the of

was conducted and offered to the service of citizens and and citizens of service the to offered and conducted was

including all necessary functions. Strong business as part part as business Strong functions. necessary all including

A full digitisation of the cultural heritage of the city city the of heritage cultural the of digitisation full A 4. 4.

the team with the division into business and arts sections, sections, arts and business into division the with team the

the team. A properly planned allocation of resources within within resources of allocation planned properly A team. the Novi Sad Novi

strategies(project-oriented), stability of key functions on on functions key of stability strategies(project-oriented), Cultural monuments and the fortress of Petrovaradin / Petrovaradin of fortress the and monuments Cultural 3. 3.

and specificities of the project and selected action action selected and project the of specificities and

Archives, the Peace Chapel) Chapel) Peace the Archives,

Organisational structure is in line with the requirements requirements the with line in is structure Organisational 14.

concert halls, galleries, the Matica Srpska library, the City City the library, Srpska Matica the galleries, halls, concert

The city of festivals and ICT industry ICT and festivals of city The 13. Presence of cultural institutions (theatres, museums, museums, (theatres, institutions cultural of Presence . 2

Sufficient accommodation capacities accommodation Sufficient 12. 12. T he developed sector of creative industries creative of sector developed he T 1. 1.

STRENGHTS

What are the main strengths and weaknesses of your project? project? your of weaknesses and strengths main the are What

CULT 74 MANAGEMENT TOUR

these organisational units and sectors. and units organisational these

well as the insufficient cooperation among among cooperation insufficient the as well

affairs of administration and vice versa, as as versa, vice and administration of affairs

creative sector representatives in the the in representatives sector creative

business sectors, using modern project management methods. methods. management project modern using sectors, business

expert knowledge and interfering of the the of interfering and knowledge expert

high low

(administrative) sector solely through CEO and directors of artistic and and artistic of directors and CEO through solely sector (administrative) based on the political grounds and not the the not and grounds political the on based

Communication between the artistic (creative) and business business and (creative) artistic the between Communication members of the ECCNS2021 organisation organisation ECCNS2021 the of members

Election of members of the ECoC2021 through public calls for proposals. proposals. for calls public through ECoC2021 the of members of Election organisational structure, election of of election structure, organisational

organisational units within the proposed proposed the within units organisational

Failure to establish the proposed proposed the establish to Failure

audience, so the AREA21 would become a tourist tour – CULT TOUR. CULT – tour tourist a become would AREA21 the so audience,

Sad across the AREA21 in all fields of arts. of fields all in AREA21 the across Sad addition to incresing tourism capacities, would significantly increase the the increase significantly would capacities, tourism incresing to addition

hub of cultural institutions of the City of Novi Novi of City the of institutions cultural of hub create following the principle “art for art’s sake”. These smaller facilities, in in facilities, smaller These sake”. art’s for “art principle the following create

initiating separate departments of the creative creative the of departments separate initiating classical arts. This way they could become financially independent and could could and independent financially become could they way This arts. classical

society. Failure to recognise the benefints of of benefints the recognise to Failure society. have an oportunity to create all year long, both in the sphere of applied and and applied of sphere the in both long, year all create to oportunity an have

high low

audience from the economic sector and civil civil and sector economic the from audience decentralisation, in the form of smaller infrastructure facilities, artists would would artists facilities, infrastructure smaller of form the in decentralisation,

develop their creation and thereby a”ract the the a”ract thereby and creation their develop work,with the intention of ensuring interaction with the audience. By By audience. the with interaction ensuring of intention the work,with

their colonies and the place where they could could they where place the and colonies their money they earn in creative industries, in the classical artistic creative creative artistic classical the in industries, creative in earn they money

representatives of the independent art scene, scene, art independent the of representatives organisationwould organise the education of artists on how to invest the the invest to how on artists of education the organise organisationwould

hubs and as the place for amateur artists and and artists amateur for place the as and hubs this field to “last”throughout the year. The business sector of the EcoC EcoC the of sector business The year. the “last”throughout to field this

used for the purpose of developing the creative creative the developing of purpose the for used both, the hub and cultural institutions across the AREA21, which would allow allow would which AREA21, the across institutions cultural and hub the both,

Unexploited derilict industrial facilities to be be to facilities industrial derilict Unexploited Establishment of a creative hub in Novi Sad with separate departments of of departments separate with Sad Novi in hub creative a of Establishment

economic and creative sectors. creative and economic

artists should be developed and presented to international representatives of of representatives international to presented and developed be should artists

and final beneficiaries of the project. the of beneficiaries final and cities that have already been European Capitals of Culture. A virtual database of of database virtual A Culture. of Capitals European been already have that cities

drawing arts closer to a broader audience audience broader a to closer arts drawing in residence, to create works-of-art together and present them e.g. at festivals in in festivals at e.g. them present and together works-of-art create to residence, in

modern forms of arts presentation and and presentation arts of forms modern They should also be able to create create to able be also should They arts. of sphere the with acquainted not is that

Additionally, there is indolence towards towards indolence is there Additionally, classical as wll as contemporary culture to the entire audience, the audience audience the audience, entire the to culture contemporary as wll as classical medium high

based on the principle “art for art’s sake”. sake”. art’s for “art principle the on based addition to participation in the Bid creation, they should be able to presen”he presen”he to able be should they creation, Bid the in participation to addition

creative industries and a continued work work continued a and industries creative City of Novi Sad, which will also be something they will enjoy in their work. In In work. their in enjoy will they something be also will which Sad, Novi of City

indolence when it comes to forms of of forms to comes it when indolence strategic trends to be incorporated in the cultural development strategy of the the of strategy development cultural the in incorporated be to trends strategic

Lack of networking among artists and their their and artists among networking of Lack Through the Bid (dra™ programme), the artist will be able to express their their express to able be will artist the programme), (dra™ Bid the Through

the programme and development of the city’s cultural development strategy. strategy. development cultural city’s the of development and programme the

Artists are involved in the preparation of the bid book in the part pertaining to to pertaining part the in book bid the of preparation the in involved are Artists

Creation of a recognisable ECoC 2021 souvenir. 2021 ECoC recognisable a of Creation

AREA21 brand. brand. AREA21

sector who would like to hire the aspiring artists for advertising purposes. purposes. advertising for artists aspiring the hire to like would who sector

failure to identify with the Cult Tour Tour Cult the with identify to failure

the creative forms of presenting the culture and those in the business business the in those and culture the presenting of forms creative the

critical medium communication strategy, the audience’s audience’s the strategy, communication

audience in the artistic milieu, but also to all those who would like to see see to like would who those all to also but milieu, artistic the in audience

d d create inadequately model,

be prepared on a participatory basis and will be focused primarily on the the on primarily focused be will and basis participatory a on prepared be

the project funding funding project the of Non-accpetance

from one source of financing to another. The communicaiton strategy will will strategy communicaiton The another. to financing of source one from

The proposed budget is minimal and there is a possibility for allocations allocations for possibility a is there and minimal is budget proposed The

produce the critical mass which will commit to adoption of the Strategy. the of adoption to commit will which mass critical the produce City of Novi Sad Novi of City

“will fall in love with this project” and and project” this with love in fall “will who project, this of development failure to pass the Cultural Strategy of the the of Strategy Cultural the pass to failure

participation and engage as many artists as possible in a steady steady a in possible as artists many as engage and participation the European Capital of Culture 2021 and and 2021 Culture of Capital European the

eimhigh medium

Novi Sad becoming the ECoC2021. We should insist on further further on insist should We ECoC2021. the becoming Sad Novi authority for the candidacy of Novi Sad for for Sad Novi of candidacy the for authority

level, will win the majority votes. This political option supports the idea of of idea the supports option political This votes. majority the win will level, denial of support from all levels of of levels all from support of denial

expected that the political option already in power at the republic and city city and republic the at power in already option political the that expected Political instability which may cause the the cause may which instability Political

Elections are due to take place at all levels by the end of the year and it is is it and year the of end the by levels all at place take to due are Elections

PROPOSED SOLUTION PROPOSED IMPACT PROBABILITY WEAKNESSSES / RISK / WEAKNESSSES

the risks to the minimum. the to risks the

e are giving proposals for risk management and back-up plans in order to reduce reduce to order in plans back-up and management risk for proposals giving are e w risks, the on Based

Organisational risks. Organisational 5. 5.

Sustainability and infrastructure risks, infrastructure and Sustainability 4.

Programme risks, Programme 3. 3.

Economic risks, Economic 2.

Political risks, Political 1. 1.

Weaknesses may be categorised into five risks according to the fields specified above: specified fields the to according risks five into categorised be may Weaknesses

use of risk mitigation and planning tools, contingency planning etc. planning contingency tools, planning and mitigation risk of use

How are you planning to overcome weaknesses, including through the the through including weaknesses, overcome to planning you are How

CULT 75

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

of love - a heart. a - love of

sorry, two white swans, connect them and turn them to face each other and you will get a universal symbol symbol universal a get will you and other each face to them turn and them connect swans, white two sorry,

the symbol of connecting Novi Sad with Europe and vice versa. It is enough to take the two black twos, twos, black two the take to enough is It versa. vice and Europe with Sad Novi connecting of symbol the

animals, which remain together once they choose their mate, we want them to be be to them want we mate, their choose they once together remain which animals, loyal as Finally,

our best cult ambassadors, promoters, as well as hosts to all who come to Novi Sad. Sad. Novi to come who all to hosts as well as promoters, ambassadors, cult best our

ment on, these perfect travellers - on land, water and in air - the swans Isa and Bisa will be be will Bisa and Isa swans the - air in and water land, on - travellers perfect these on, ment mo this From

‘fellow citizens’ have never been communicated as symbols of Novi Sad - until now. now. until - Sad Novi of symbols as communicated been never have citizens’ ‘fellow

and all the citizens of Novi Sad, regardless of age, gender, affinities, or affiliations, simply adore them. Implicit Implicit them. adore simply affiliations, or affinities, gender, age, of regardless Sad, Novi of citizens the all and

live in the , in the very centre where Novi Sad was created. They are cult personalities of Novi Sad, Sad, Novi of personalities cult are They created. was Sad Novi where centre very the in Park, Danube the in live

all cultures of all peoples. For citizens of Novi Sad, they even have names: Isa and Bisa. They are real, and they they and real, are They Bisa. and Isa names: have even they Sad, Novi of citizens For peoples. all of cultures all

black twos are actually two white swans. As personification of goodness and timidness, swans are present in in present are swans timidness, and goodness of personification As swans. white two actually are twos black

o numbers hide two more symbols of Novi Sad. If you look better, two two better, look you If Sad. Novi of symbols more two hide numbers o tw taste, with and Discretely

CULT TOUR. TOUR. CULT

understand this universal message in the same way: way: same the in message universal this understand

Novi Sad. Similarly, almost all European languages languages European all almost Similarly, Sad. Novi

the remaining 17 national communities that live in in live that communities national 17 remaining the places, events, and people. and events, places,

exciting cult cult exciting new, of development for platform a is six official languages, as well as in languages of of languages in as well as languages, official six

respected almost to the adoration. NOVI SAD 2021 2021 SAD NOVI adoration. the to almost respected festivals, or films. The slogan can be applied in all all in applied be can slogan The films. or festivals,

loved by both old and young citizens, admired, and and admired, citizens, young and old both by loved different forms of culture: theatres, exhibitions, exhibitions, theatres, culture: of forms different

cult collectively makes Novi Sad a cult city city cult a Sad Novi makes collectively landmarks cult different religious objects, enrich your spirit with with spirit your enrich objects, religious different

to the identity of Novi Sad. The collection of these these of collection The Sad. Novi of identity the to you can hear many different languages, see many many see languages, different many hear can you

the most important, and most defining when it comes comes it when defining most and important, most the Actually, Novi Sad is a city where, during a short trip, trip, short a during where, city a is Sad Novi Actually,

Sad has his or her own cult, which he/she deems to be be to deems he/she which cult, own her or his has Sad or by riding a bike, which is one of its characteristics. characteristics. its of one is which bike, a riding by or

languages, cult people and values. Each citizen of Novi Novi of citizen Each values. and people cult languages, Each of its tours is a small trip. It can be toured on foot foot on toured be can It trip. small a is tours its of Each

parts of the city, cult events, historical moments, moments, historical events, cult city, the of parts you can say ‘I’m there in five minutes, for five minutes’. minutes’. five for minutes, five in there ‘I’m say can you

vi Sad is a city of many cults. Cult places, places, Cult cults. many of city a is Sad vi No vi Sad is a small-big city. It is a city where where city a is It city. small-big a is Sad vi No

NOVI SAD IS A SMALL-BIG CITY SMALL-BIG A IS SAD NOVI NOVI SAD AS THE CULT CITY CULT THE AS SAD NOVI

adoration.

is almost like like almost is

or respect that that respect or

travel travel Love, admiration, admiration, Love,

small walk, trip, trip, walk, small nurture, respect) nurture,

Part of a journey, journey, a of Part that means means that

(fr. tour) (fr. (lat. cultus, colere, colere, cultus, (lat.

{ {

{ TOUR CULT }

J ourney to the European Capital of Culture of Capital European the to ourney

slogan: slogan:

t identity of Novi Sad with the vision of Novi Sad in 2021, we have come up with the the with up come have we 2021, in Sad Novi of vision the with Sad Novi of identity t curren the joining By

Novi Sad as the candidate for the European Capital of Culture in 2021. 2021. in Culture of Capital European the for candidate the as Sad Novi

logo, and other elements of visual identity are important parts of the branding process of of process branding the of parts important are identity visual of elements other and logo, slogan, A

Could your artistic programme be summed up by a slogan? a by up summed be programme artistic your Could

MARKETING AND COMMUNICATION AND MARKETING D.

CULT 76 MANAGEMENT TOUR

and finally, after which everyone will be richer for a cultural, aesthetic and emotional experience. emotional and aesthetic cultural, a for richer be will everyone which after finally, and

personalise his/her cult-tour and participate actively in it, where everyone will be able to share emotions, emotions, share to able be will everyone where it, in actively participate and cult-tour his/her personalise

accessible and exciting city, meeting place of diverse European cultural identities, where everyone can can everyone where identities, cultural European diverse of place meeting city, exciting and accessible

Novi Sad in 2021 as an an as 2021 in Sad Novi sees which project, the of vision the with line in be to has strategy eting Mark

eting strategy will be focused on promoting the Novi Sad 2021 project to local and European public. public. European and local to project 2021 Sad Novi the promoting on focused be will strategy eting Mark

MARKETING STRATEGY MARKETING

project as cultural event with all its accompanying contents. accompanying its all with event cultural as project

communications for the media, etc. In this phase, marketing has an important role and goal to promote the the promote to goal and role important an has marketing phase, this In etc. media, the for communications

this phase, related to implementation of projects and their timeline, motivation of audience, information, information, audience, of motivation timeline, their and projects of implementation to related phase, this

is in the year of the Novi Sad 2021 project implementation. Public relations are, in in are, relations Public implementation. project 2021 Sad Novi the of year the in is phase third The

important for planning tourist capacities and accompanying infrastructure. infrastructure. accompanying and capacities tourist planning for important

communication channels will be in special focus, because they enable interactivity and feedback, which is is which feedback, and interactivity enable they because focus, special in be will channels communication

social networks will be focused on different groups, with appropriate contents and forms of address. These These address. of forms and contents appropriate with groups, different on focused be will networks social

animate and prepare audience, etc. will become equally important as animating local public. The internet and and internet The public. local animating as important equally become will etc. audience, prepare and animate

from local level onto the regional and European space. Informing regional and European public in order to to order in public European and regional Informing space. European and regional the onto level local from

of communication with the public, after the nomination, will expand activities activities expand will nomination, the after public, the with communication of phase second The

programmes, therefore the role and manner of communication with the public would be changed. be would public the with communication of manner and role the therefore programmes,

other public should move from the level of support to the level of active involvement in conceiving projects and and projects conceiving in involvement active of level the to support of level the from move should public other

candidacy. If the application Novi Sad 2021 receives the positive opinion after the first panel, local cultural and and cultural local panel, first the after opinion positive the receives 2021 Sad Novi application the If candidacy.

included in the candidacy process in order to gain trust of the citizens in sincerity and correctness of the the of correctness and sincerity in citizens the of trust gain to order in process candidacy the in included

cultural, economic and social-political sense), and positioning of public in the work of all bodies and individuals individuals and bodies all of work the in public of positioning and sense), social-political and economic cultural,

goal is to win over public and build consensus of all the stakeholders on the importance of winning the title (in (in title the winning of importance the on stakeholders the all of consensus build and public over win to is goal

of the city of Novi Sad with the surrounding areas, as well as Vojvodina and the entire Republic of Serbia. The The Serbia. of Republic entire the and Vojvodina as well as areas, surrounding the with Sad Novi of city the of

of communication with the public, the focus is on local public, predominantly public public predominantly public, local on is focus the public, the with communication of phase first the In

creating the sense of belonging to the team. the to belonging of sense the creating

the candidacy process. process. candidacy the creative contribution to the success of the candidacy, candidacy, the of success the to contribution creative

and winning over the public for their participation in in participation their for public the over winning and strengthening of motivation for participation and and participation for motivation of strengthening

the city and its citizens, building positive attitudes attitudes positive building citizens, its and city the relations of the key stakeholders of the project, project, the of stakeholders key the of relations

the importance of winning this prestigious title for for title prestigious this winning of importance the development of good inter-personal and collegial collegial and inter-personal good of development

the public in order to develop consciousness about about consciousness develop to order in public the between all the above-mentioned stakeholders, stakeholders, above-mentioned the all between

are performed in order to create good relations with with relations good create to order in performed are focus on timely information and exchange of data data of exchange and information timely on focus

2. 1. programmes communication External programmes communication Internal

of the public. public. the of

establish communication in order to achieve and maintain good image of the Novi Sad 2021 project in the eyes eyes the in project 2021 Sad Novi the of image good maintain and achieve to order in communication establish

is to monitor public attitude, distribute information and and information distribute attitude, public monitor to is relations public of activities of goal The

event with all its accompanying contents. accompanying its all with event

has the goal to promote the project as cultural cultural as project the promote to goal the has Marketing audience. the prepare and animate to order in public

ECoC title for the city and its citizens, availability of culture and their entire quality of life, i.e. inform European European inform i.e. life, of quality entire their and culture of availability citizens, its and city the for title ECoC

is to win over local public and raise awareness on the importance of the the of importance the on awareness raise and public local over win to is relations public of goal The

MARKETING AND PUBLIC RELATIONS RELATIONS PUBLIC AND MARKETING

to the outside world? outside the to

How will you mobilise your own citizens as communicators of the year year the of communicators as citizens own your mobilise you will How

to the media strategy and the mobilisation of large audiences). large of mobilisation the and strategy media the to

for the European Capital of Culture year? (In particular with regard regard with particular (In year? Culture of Capital European the for

What is the city’s intended marketing and communication strategy strategy communication and marketing intended city’s the is What

CULT 77

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR

where it will be stressed that this is a project of the European Union. European the of project a is this that stressed be will it where

the manner of functioning (‘rights and obligations’) of the very nomination of the European Capital of Culture, Culture, of Capital European the of nomination very the of obligations’) and (‘rights functioning of manner the

slogan, visual identity, etc.). Through active PR, we would communicate in more detail about the history, and and history, the about detail more in communicate would we PR, active Through etc.). identity, visual slogan,

we would use symbols of the European Capital of Culture and European Union together with our symbols (logo, (logo, symbols our with together Union European and Culture of Capital European the of symbols use would we

ers, through the above-mentioned media, media, above-mentioned the through ers, mak decision and groups target all with communication In

integrations.

of Culture. We are proud of that fact and see this as a call for participation in all processes of European European of processes all in participation for call a as this see and fact that of proud are We Culture. of

or the European Capital Capital European the or f bid to chance a has country non-EU a from city a that time first the is This

Culture is an action of the European Union? European the of action an is Culture

How does the city plan to highlight that the European Capital of of Capital European the that highlight to plan city the does How

cultural adventure. adventure. cultural their choose and

programmes. In this way, all visitors can obtain, before they come, necessary information, browse programmes, programmes, browse information, necessary come, they before obtain, can visitors all way, this In programmes.

Sad 2021 streaming channel on the internet will offer the possibility of direct or delayed streaming of main main of streaming delayed or direct of possibility the offer will internet the on channel streaming 2021 Sad

through mobile application and will offer all necessary information at any moment and at any place. Novi Novi place. any at and moment any at information necessary all offer will and application mobile through

media streaming will be predominant communication channels. Virtual tourist info centres will be available available be will centres info tourist Virtual channels. communication predominant be will streaming media

is almost certain that the entire city will be covered with WiFi network, specialised Android applications and and applications Android specialised network, WiFi with covered be will city entire the that certain almost is

contemplate to visit Novi Sad, the focus will be on interactive communication and online marketing. Since it it Since marketing. online and communication interactive on be will focus the Sad, Novi visit to contemplate

when most of the visitors have already made their decisions, or or decisions, their made already have visitors the of most when title, the of year the 2021, In

in Brussels. in

for European Integrations of the Serbian Government and Office of the Autonomous Province of Vojvodina Vojvodina of Province Autonomous the of Office and Government Serbian the of Integrations European for

they can. Communication with European auditorium will be established through cooperation with the Office Office the with cooperation through established be will auditorium European with Communication can. they

asked to be the ambassadors of the Novi Sad 2021 project and to promote the project in public, whenever whenever public, in project the promote to and project 2021 Sad Novi the of ambassadors the be to asked

members are active world wide, as concert maestros, actors, producers, directors. They will be notified and and notified be will They directors. producers, actors, maestros, concert as wide, world active are members

and cultural circles to choose to visit Novi Sad. The Academy of Arts in Novi Sad has its own Alumni club whose whose club Alumni own its has Sad Novi in Arts of Academy The Sad. Novi visit to choose to circles cultural and

Rome, London, etc. Their voice or participation in the project will certainly be the reason for people from art art from people for reason the be certainly will project the in participation or voice Their etc. London, Rome,

ists live outside of Serbia in all European art centres, such as Paris, Paris, as such centres, art European all in Serbia of outside live ists art of number large a Furthermore,

friends to visit Novi Sad in 2021. 2021. in Sad Novi visit to friends

in all countries of Europe. Through their clubs they will personally recommend to their fellow citizens and and citizens fellow their to recommend personally will they clubs their Through Europe. of countries all in

has acquired exceptionally numerous Diaspora that is organised and active active and organised is that Diaspora numerous exceptionally acquired has Serbia years, 50 last the In

Novi Sad 2021. 2021. Sad Novi

of the city as the European Capital of Culture through products, i.e. souvenirs that remind of brand identity of of identity brand of remind that souvenirs i.e. products, through Culture of Capital European the as city the of

will be on branding the destination through tourist organisations. Furthermore, we will begin intense branding branding intense begin will we Furthermore, organisations. tourist through destination the branding on be will

e year before the title, will be reserved for marketing mix, where a special focus focus special a where mix, marketing for reserved be will title, the before year e th as 2020 year The

heritage, Novi Sad festivals, natural and ethnological richness of Vojvodina, the Danube, etc. etc. Danube, the Vojvodina, of richness ethnological and natural festivals, Sad Novi heritage,

specialised channels that promote destinations. There will be promotional films that show cultural-historical cultural-historical show that films promotional be will There destinations. promote that channels specialised

televisions that have their head-offices in one of the cities in the region, such as MTV, N1, Al-Jazeera, and and Al-Jazeera, N1, MTV, as such region, the in cities the of one in head-offices their have that televisions

we will focus on electronic media, mostly on European and global global and European on mostly media, electronic on focus will we 2019, to 8 201 from period the In

hotels, etc. etc. hotels,

as at all places where foreign visitors are likely to be present, such as , railway and bus stations, stations, bus and railway Fair, Sad Novi as such present, be to likely are visitors foreign where places all at as

motorways E70 and E75 and at city entrances. The same will be done at Nikola Tesla Airport in Belgrade, as well well as Belgrade, in Airport Tesla Nikola at done be will same The entrances. city at and E75 and E70 motorways

with notification that the city is nominated for the European Capital of Culture in 2021 will be placed along along placed be will 2021 in Culture of Capital European the for nominated is city the that notification with

we will focus on outdoor promotion and social networks. The billboards billboards The networks. social and promotion outdoor on focus will we 2017, in n, nominatio the After

channels, but stressing one of them in each phase. phase. each in them of one stressing but channels,

We divided the period from the nomination to the title into phases, where we will use all communication communication all use will we where phases, into title the to nomination the from period the divided We

channels. These are traditional electronic and print media, outdoor media, web presentations, social networks, networks, social presentations, web media, outdoor media, print and electronic traditional are These channels.

We will attemp will We t to share this vision with potential visitors, by using all available communication communication available all using by visitors, potential with vision this share to t

CULT 78 MANAGEMENT TOUR

heritage to the European audience and connect it to other national and European heritage. heritage. European and national other to it connect and audience European the to heritage

a result of this, the entire region, which is in the European integration process, will find it easier to present its its present to easier it find will process, integration European the in is which region, entire the this, of result a

significant base for all future cities in this region applying for the title of the European Capital of Culture. As As Culture. of Capital European the of title the for applying region this in cities future all for base significant

until 2021, i.e. of all candidate countries for the EU membership. In this way, we will establish an extremely extremely an establish will we way, this In membership. EU the for countries candidate all of i.e. 2021, until

and Serbia. It has been planned to consolidate cultural and historical heritage of the entire region of the Balkans Balkans the of region entire the of heritage historical and cultural consolidate to planned been has It Serbia. and

ether with the team, to continue this digitisation of cultural heritage of Vojvodina Vojvodina of heritage cultural of digitisation this continue to team, the with ether tog arranged, was It

Android application. application. Android

adventurers. Any tour from the programme will be properly marked by a sign referring to the option to use an an use to option the to referring sign a by marked properly be will programme the from tour Any adventurers.

programme, which will, together with Android applications related to the topics, be available to all visitors – – visitors all to available be topics, the to related applications Android with together will, which programme,

more convenient. This portal will be the central platform for implementation of the cult-tour parts of the project project the of parts cult-tour the of implementation for platform central the be will portal This convenient. more

historical heritage to the audience, particularly the young one, will make these contents more interesting and and interesting more contents these make will one, young the particularly audience, the to heritage historical

to be used via mobile phones and tablets. In this way, the method of communicating the precious cultural and and cultural precious the communicating of method the way, this In tablets. and phones mobile via used be to

text is accompanied by sound, which makes it accessible for visually impaired people. The portal is also adjusted adjusted also is portal The people. impaired visually for accessible it makes which sound, by accompanied is text

German language, with the significant part of the text being provided in Hungarian as well. The entire additional additional entire The well. as Hungarian in provided being text the of part significant the with language, German

concept to enormous proportions. In addition to , all contents are also provided in English and and English in provided also are contents all language, Serbian to addition In proportions. enormous to concept

manner, the seeker creates his/her own concept and by means of hyperlinks, has an opportunity to extend that that extend to opportunity an has hyperlinks, of means by and concept own his/her creates seeker the manner,

significance, also gives its user an active role of a seeker, requiring a cognitive involvement from them. In this this In them. from involvement cognitive a requiring seeker, a of role active an user its gives also significance,

sides containing all the institutions and artefacts of cultural and historical historical and cultural of artefacts and institutions the all containing sides be platform, interactive This

released on 23/10/2015, on the last day for submission of candidacy application. application. candidacy of submission for day last the on 23/10/2015, on released

it began and it was impressive. Thus, the digitisation process was completed and the portal will be officially officially be will portal the and completed was process digitisation the Thus, impressive. was it and began it

experts and design artists, photographers, camera operators and editing technicians. The work was over before before over was work The technicians. editing and operators camera photographers, artists, design and experts

any other capacity. Implementation of this ambitious project commenced in early 2014, involving ten young IT IT young ten involving 2014, early in commenced project ambitious this of Implementation capacity. other any

and up-to-date manner, to the citizens and those who visit Novi Sad, either as tourists, business people or in in or people business tourists, as either Sad, Novi visit who those and citizens the to manner, up-to-date and

serves as the foundation of the national and European identity of the city and citizens of Novi Sad, in a modern modern a in Sad, Novi of citizens and city the of identity European and national the of foundation the as serves

, with the aim of communicating the rich cultural heritage that that heritage cultural rich the communicating of aim the with , Heritage Cultural of Digitisation titled project

for Culture, in partnership with the PUC ‘Informatika’ from Novi Sad, initiated the the initiated Sad, Novi from ‘Informatika’ PUC the with partnership in Culture, for Department City The

the young audience, as the trend of ‘abstinence from culture’ is most obvious among them. among obvious most is culture’ from ‘abstinence of trend the as audience, young the

and historical heritage communicated with the audience and the audience itself. This particularly refers to to refers particularly This itself. audience the and audience the with communicated heritage historical and

he problem emerged as a consequence of discrepancy between the way this cultural cultural this way the between discrepancy of consequence a as emerged problem he t that think We

preserving and promoting the cultural heritage. cultural the promoting and preserving

beyond, which is the drastic loss of audience. This trend has been particularly visible in cultural institutions institutions cultural in visible particularly been has trend This audience. of loss drastic the is which beyond,

. This project stemmed from the need to stop a highly negative trend in the culture of the city, and and city, the of culture the in trend negative highly a stop to need the from stemmed project This . Heritage

Digitisation of Cultural Cultural of Digitisation called project the is it – values above-specified the all encompasses that activity one

in the context of European cultural values. Among all these activities, we would like to single out out single to like would we activities, these all Among values. cultural European of context the in audience,

goals of the greatest cultural project in Europe and they are are they and Europe in project cultural greatest the of goals participation, inclusion and creation of the new new the of creation and inclusion participation,

number of previously planned activities have been undertaken, as the support to accomplishing the main main the accomplishing to support the as undertaken, been have activities planned previously of number

ery beginning of the ECoC candidacy process, we have followed a strategic approach. A A approach. strategic a followed have we process, candidacy ECoC the of beginning ery v the From

to others? to

In a few lines explain what makes your application so special compared compared special so application your makes what explain lines few a In

ADDITIONAL INFORMATION ADDITIONAL

CULT 79

{ European Capital of Culture Candidat City } City Candidat Culture of Capital European { 2021 Sad Novi TOUR